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senior manager, digital marketplace

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sr. performance marketing manager u.s.

senior director marketing

INAMERICA Education

<p><b>About Us</b></p><p>InAmerica Education is a leader in education consulting, enrichment, and innovation. We are dedicated to guiding students and families to success while expanding impact through strategic ventures, school operations, and philanthropy.</p><p><b>Position Overview</b></p><p>We are seeking a dynamic <b>Senior Marketing Specialist</b> to lead and execute marketing initiatives that drive brand growth and engagement. This role requires a creative and strategic thinker with strong technical skills in <b>website management, video production, and social media marketing.</b></p><p>The ideal candidate is <b>bilingual in Chinese and English</b>, thrives in a fast-paced environment, and can balance strategic planning with hands-on execution.</p><p><b>Key Responsibilities</b></p><ul><li>Manage and update company <b>websites</b>, ensuring content accuracy, design consistency, and SEO optimization.</li><li>Plan, produce, and edit <b>video content</b> for promotional campaigns, events, and social media.</li><li>Develop and execute <b>social media strategies</b> across multiple platforms to drive engagement and brand awareness.</li><li>Collaborate with internal teams to create compelling <b>marketing campaigns, digital assets, and content.</b></li><li>Analyze marketing performance metrics, providing insights and recommendations to optimize ROI.</li><li>Support brand storytelling across web, video, and digital platforms to strengthen the company&rsquo;s image in both English and Chinese markets.</li></ul><p><b>Qualifications</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Media, or a related field.</li><li>4+ years of professional experience in marketing, with proven expertise in digital marketing, website management, and social media strategy.</li><li>Strong video editing and production skills (Adobe Premiere, Final Cut Pro, or similar).</li><li>Experience with WordPress, Squarespace, or other CMS platforms.</li><li>Excellent written and verbal communication skills in both English and Chinese (Mandarin).</li><li>Highly organized, detail-oriented, and able to manage multiple projects with flexibility.</li></ul><p>Job Type: Full-time</p><p>Pay: $60,000.00 - $70,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Flexible spending account</li><li>Happy hour</li><li>Health insurance</li><li>Health savings account</li><li>Paid time off</li><li>Referral program</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Senior Marketing Specialist

Roosevelt Institute

<div><ul><li>To apply, please submit both a resume and cover letter.</li></ul><h6 class="jobSectionHeader"><b><br>
This is a hybrid role based in NYC or Washington, DC.</b></h6><div></div><div><br>
We prioritize the following locations for hiring: New York, New Jersey, Connecticut, and Washington, DC. We welcome candidates from other states to apply as well.</div><div></div><div><br>
About the Roosevelt Institute</div><div></div><div><br>
The Roosevelt Institute takes on today&rsquo;s greatest public policy challenges by advancing bold, cutting-edge research and policy ideas. We believe that the future of the American economy and our democracy depends on a new way of thinking about markets and government&mdash;and have successfully engaged with policymakers and the media to inform and shape public debate. Too few people hold too much economic and political power today, and we know that a stronger society is possible if we rectify this imbalance between private actors and the public. With a commitment to transforming corporations, restructuring markets, reviving democratic institutions, and reimagining the role of government, our work moves our nation toward a more resilient, equitable, and green future.</div><div></div><div><br>
The Roosevelt Institute is a think tank, a student network, and the nonprofit partner to the Franklin D. Roosevelt Presidential Library and Museum that, together, are learning from the past and working to redefine our collective future. Focusing on corporate and public power, labor and wages, and the economics of race and gender inequality, the Roosevelt Institute unifies experts, invests in young leaders, and advances progressive policies that bring the legacy of Franklin and Eleanor Roosevelt into the 21st century.</div><div></div><p><br>
Our Culture</p><p>
At Roosevelt, we recognize that the culture of the workplace and opportunities for career growth and development are important to all. We believe that diversity of background and experience among our people make our work to rewrite the rules of our social and economic realities stronger. Roosevelt is an equal opportunity employer and, as such, affirms in policy and practice to consider all applications in all job classifications, without regard to race, color, creed, national origin, sex, age, disability, sexual orientation, gender identity or expression, marital status, familial status, military status, height and weight, genetic predisposition or carrier status, arrest record, or other legally protected status. We strongly encourage people with diverse work and life experiences, diverse educational backgrounds, and diverse cultures to apply.</p><div></div><div><br>
What You&rsquo;ll Do:</div><div></div><div><br>
The Senior Manager Digital Marketing will join the Roosevelt Institute&rsquo;s digital team to define and execute our digital marketing strategy. The Senior Manager Digital Marketing will support the execution of Roosevelt&rsquo;s digital strategy primarily through the management of our website, email marketing, and social media. The ideal candidate is someone who has a deep understanding of an integrated marketing approach and is good at building relationships. It is a collaborative, hands-on role that requires strong communication, strategic marketing intuition, and a solutions-first mindset.</div><div></div><div><br>
This is a nonmanagement, unionized role.</div><div></div><div><br>
Essential Functions and Responsibilities</div><div></div><p><br>
Duties will include but are not limited to:</p><ul><li><p>
Lead and coordinate the dissemination of product and content for all web products&mdash;publications, blogs, emails, newsletters, new pages, etc.</p></li><li><p>
Collaborate with the digital team and internal and external stakeholders to project manage and provide support for publications, digital projects, events, and initiatives. This includes website, social content, and associated outreach materials, including email marketing campaigns and sends.</p></li><li><p>
Manage and support audience segmentation, targeting, and list hygiene to ensure campaigns reach intended audiences with tailored strategies that maximize engagement.</p></li><li><p>
Develop testing strategies and identify and collect metrics. Use analysis of collected metrics and knowledge of digital best practices to offer support and actionable insights for optimizing website and email content development practices, marketing and disseminating content, improving audience engagement for all programs and digital tactics, and delivering tailored analytics to internal stakeholders.</p></li><li><p>
Establish standards for our website, email, and other digital processes, and establish strong relationships with internal stakeholders to support the digital-first culture.</p></li><li><p>
Research and stay current with new website, social media, and email trends and best practices, and support organizational/departmental training as necessary.</p></li><li><p>
Liaise with internal stakeholders to coordinate, draft, and execute content for relevant Roosevelt Institute social channels, following Roosevelt brand standards.</p></li><li><p>
Support the growth of the Roosevelt Institute&rsquo;s online presence and engagement on all platforms (web, social&mdash;paid and organic&mdash;and email) through ideating and executing dissemination strategies that grow our reach with our identified audiences, including editing social content and basic video cutting and editing.</p></li><li><p>
Stay abreast of progressive policy and economic issues, with an eye to how Roosevelt can use digital trends and best practices to elevate its expertise.</p></li><li><p>
Oversee all website and email content and functionality. Liaise with the website maintenance firm, Google Grant firm, and other technical or external support teams for support tasks, troubleshooting, investigating bugs, improvements, and other job-related tasks as needed.</p></li><li><p>
Help manage and maintain the integrated communications calendar and provide backup and support for other digital functions as needed.</p></li></ul><div></div><div><br>
What You&rsquo;ll Have</div><div></div><div><br>
Required:</div><ul><li><p>
Experience with website content management systems like WordPress, email marketing platforms such as Mailchimp and Salesforce Marketing Cloud, and customer relationship management tools like Salesforce.</p></li><li><div>
Strong knowledge of and experience with website analytics and setting up website optimization tools (i.e., Google Analytics, SEO, Google Search Console, Google Adwords) and email analytics collection, assessment, and strategic reporting.</div></li><li><div>
Experience with social analytics and publishing tools like Sprout Social, Postpone, Buffer, etc.</div></li><li><div>
Proficiency in website and digital marketing fundamentals and best practices, i.e., audience targeting, list segmentation and hygiene, optimizing web pages, and performance measurement.</div></li><li><div>
A versatile understanding of website content development and management, email best practices, and website and email analytics tools.</div></li><li><div>
A self-starter approach, with the ability to work both independently and collaboratively across teams, functions, and departments, driving alignment and managing deadlines.</div></li><li><div>
Strong copywriting skills and experience creating email, social media, and website content.</div></li><li><div>
Strong eye for visual content and stewardship of brand and brand guidelines.</div></li><li><div>
Proficiency with Google and Microsoft Office Suite.</div></li></ul><div></div><p><br>
Preferred:</p><ul><li><p>
Bachelor&rsquo;s degree in a related field and a minimum of 6 years of relevant work experience (e.g., as a digital content, email marketing, or digital marketing manager).</p></li><li><div>
Experience in nonprofits, grassroots organizing, or advocacy.</div></li><li><div>
Familiarity with web design, web design tools, video support tools, and software like Canva, Camtasia, and iMovie.</div></li></ul><div></div><div><br>
Not sure if you meet all the qualifications? Please apply! We know talent comes in many forms. Join our team and help envision a new, equitable future for all.</div><div></div><div><br>
Working Location: This is a hybrid role based in NYC or Washington, DC.</div><div></div><div><br>
Salary: The salary range for this position is $92,032&ndash;$103,865, plus benefits.</div><div></div><div><br>
The application deadline is Tuesday, September 30th, 2025.</div><div></div><div><br>
The Roosevelt Institute provides equal opportunity to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, national origin, ancestry, age, mental or physical disability, pregnancy, alienage or citizenship status, marital status or domestic partner status, genetic information, genetic predisposition or carrier status, gender identity, HIV status, military status and any other category protected by law in all employment decisions, including but not limited to recruitment, hiring, compensation, training and apprenticeship, promotion, upgrading, demotion, downgrading, transfer, lay-off and termination, and all other terms and conditions of employment.</div><div></div><div><br>
To apply, please upload your resume and cover letter. Please reach out to jobs@rooseveltinstitute.org if you have any questions.</div><div></div><div><br>
To learn more about the Roosevelt Institute, please visit https://rooseveltinstitute.org.</div></div><div></div>

Senior Manager, Digital Marketing

Headway (NY)

<div><div><p>Headway's mission is a big one &ndash; to build a new mental health care system everyone can access. We've built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.</p>
<p>
1 in 4 people in the US have a treatable mental health condition, but the majority of providers don't accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.</p>
<p>
Headway was founded in 2019. Since then, we've grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We're a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.</p>
<p>
We want your time here to be the most meaningful experience of your career. <b>Join us, and help change mental healthcare for the better.</b></p></div><p><b>
About the Team &amp; Role:</b></p>
<p>
We're seeking a Senior Manager, Paid Marketing to lead and scale our paid media programs for our provider (B2B) audience. In this role, you will own the strategy and execution across SEM, paid social, and other digital channels to drive demand and customer acquisition. This is a high-impact opportunity to join a fast-growing tech company and shape how we scale paid marketing efficiently.</p>
<p>
You'll manage and mentor a team of paid media specialists, setting clear priorities and ensuring executional excellence. Partnering closely with product, analytics, and creative teams, you'll design and optimize campaigns that deliver measurable growth within efficiency guardrails. Your north star will be building a scalable, high-performing paid marketing engine, and you'll bring the right mix of leadership, strategic vision, and analytical rigor to make it happen.</p>
<p><b>
You Will:</b></p>
<ul>
<li>Own and scale the paid acquisition engine across SEM, paid social, and other digital channels</li>
<li>Hire, mentor, and manage a high-performing paid media team</li>
<li>Define and execute the paid marketing roadmap with clear goals, KPIs, and testing frameworks</li>
<li>Identify new channels, platforms, and tactics to unlock scalable and efficient growth</li>
<li>Collaborate with Product, Analytics, Brand, and Creative teams to optimize conversion and improve full-funnel performance</li>
<li>Build and evolve the infrastructure to measure campaign effectiveness and maximize ROI</li>
<li>Serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions</li>
</ul>
<p><b>You'd be a great fit if&hellip;</b></p>
<ul>
<li>Have 7+ years of experience in performance and growth marketing, with 3+ years in a leadership role at high-growth tech companies</li>
<li>Have deep expertise in paid digital (SEM, Social), SEO and and conversion rate optimization</li>
<li>Are data-driven &mdash; you can build dashboards, interpret performance signals, and drive action through insights</li>
<li>Thrive in fast-paced environments and love testing, learning, and iterating quickly</li>
<li>Are a hands-on leader who can operate at both strategic and tactical levels<br>
Have experience building and coaching growth teams and fostering a culture of ownership and experimentation</li>
<li>Are a clear, compelling communicator who can influence cross-functionally and inspire teams toward a shared vision</li>
</ul>
<p>The expected base pay range for this position is $146,200 - $215,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.</p>
<p><i>
We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.</i></p>
<ul>
<li>Benefits offered include:</li>
<li><ul><li>Equity compensation</li>
<li>Medical, Dental, and Vision coverage</li>
<li>HSA / FSA</li>
<li>401K</li>
<li>Work-from-Home Stipend</li>
<li>Therapy Reimbursement</li>
<li>16-week parental leave for eligible employees</li>
<li>Carrot Fertility annual reimbursement and membership</li>
<li>13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st</li>
<li>Flexible PTO</li>
<li>Employee Assistance Program (EAP)</li>
<li>Training and professional development</li>
</ul></li>
</ul><div><p>We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem &ndash; across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.</p>
<p>
Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.</p>
<p>
Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify. To learn more, click here.</p></div></div>

Senior Manager, Paid Marketing

Maesa

<div>
 <strong>
  #MaesaMagic
 </strong>
 <br/>
 <br/>
 <em>
  The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches &amp; Nooks among other brands. For more information, visit
  <strong>
   www.maesa.com
  </strong>
  .
  <br/>
  <br/>
 </em>
 Maesa is currently seeking a Junior Art Director to join our Design team. The Junior Art Director will be a key contributor to the branding and corporate identity process, with the ability to work with autonomy. Additionally, the Junior Art Director will design innovative and original branding concepts and contribute to the overall creative environment of the organization over a variety of brands with different aesthetics and needs.
 <br/>
 <br/>
 This role is based in NYC and you will be expected in office 3 days a week, at minimum.
 <br/>
 <br/>
 <strong>
  KEY RESPONSIBILITIES:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Partner with creative director, art directors, designers, and brand managers to create marketing assets &ndash; both digital and print.
  </li>
  <li>
   Contribute to the brand purpose by ideating and collaborating on creative concepts for 360 campaigns across multiple teams and perspectives
  </li>
  <li>
   Lead creative direction for photoshoots and campaigns with both internal and external photographers and teams.
  </li>
  <li>
   Work closely with Marketing Team to design advertising and communication materials
  </li>
  <li>
   Provide creative solutions and support with an understanding of key business and strategic objectives
  </li>
  <li>
   Assist in managing feedback to junior design staff &amp; act as a mentor for the junior design team
  </li>
  <li>
   Lead projects from start to finish with critical creative strategy
  </li>
  <li>
   Consult on design conventions and best practices
  </li>
  <li>
   Excellent organization and meticulous attention to detail in design and preparation of final and fast-turnaround deliverables.
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  QUALIFICATIONS AND REQUIREMENTS:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in graphic design or equivalent
  </li>
  <li>
   3-4 years of senior design experience or a 1+ as a junior art director
  </li>
  <li>
   An incredible portfolio of work that demonstrates mastery over typography and design skills over a variety of mediums
  </li>
  <li>
   Experience in leading a small team
  </li>
  <li>
   Cross functional skills that include print, digital &amp; merchandising
  </li>
  <li>
   Proactive and approachable attitude with a strong sense of team collaboration
  </li>
  <li>
   Strong time management and organization skills with the ability to manager junior designer&rsquo;s priorities besides their own
  </li>
  <li>
   Ability to provide strategic creative solutions and see them through from start to finish
  </li>
  <li>
   Proficient in Adobe Creative cloud (Photoshop, Illustrator, InDesign)
  </li>
  <li>
   Basic knowledge in After Effects &amp; Premiere Pro
  </li>
  <li>
   Some Animation experience is preferred
  </li>
  <li>
   Some Retouching skills preferred
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  PAY RANGE:
  <br/>
  <br/>
 </strong>
 $90,000/yr - $100,000/yr. Exact compensation may vary based on skills, experience, and location.
 <br/>
 <br/>
 <strong>
  Perks And Benefits
  <br/>
  <br/>
 </strong>
 Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off and a hybrid office setup, Maesa encourages wellness and balance among employees.
 <br/>
 <br/>
 <strong>
  Our Commitment to You
  <br/>
  <br/>
 </strong>
 At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the &ldquo;new&rdquo; without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors &mdash; all through a spirit of warmth and inclusivity. As set forth in Maesa&rsquo;s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
 <br/>
 <br/>
</div>


Junior Art Director

Storyful

<div><div>Storyful is an equal opportunity employer</div><div></div><div>
Job Description :</div><div>
Job Title: Account Director, Client Development &amp; Strategy</div><div>
Location: NYC</div><div>
Hybrid Role - in office three days/week</div><div></div><div>
About Storyful:</div><div>
Storyful, a News Corp company, is a global leader in social media news and intelligence reporting. We harness data from across the digital and social media landscape to provide trusted, cross-platform content and context in a complex online information environment.</div><div></div><div>
Storyful Intelligence</div><div>
We help partners understand the attitudes, behaviors, and emotions shaping the world. Our mission is to provide intelligence-driven marketing and communications strategy to business leaders by delving into the nuances of social and digital media intelligence.</div><div><br>
Role Overview: New Business &amp; Client Partner Executive</div><div>
The Account Director plays a pivotal role in client management and the growth of Storyful&rsquo;s Intelligence team. The ideal candidate will have a proven track record of identifying, cultivating, and managing clients and creating new business growth opportunities with marketing and communication decision-makers at mid-to-large organizations. You will be responsible for managing clients, proactively seeking out new client opportunities, building relationships with C-suite and senior-level marketing and communications professionals, and positioning Storyful as the preferred partner for data-driven brand strategy and communications solutions. This position will initially be weighted toward new client growth, and progress to be 50% focused on client management and 50% new client acquisition.</div><div>
Key Responsibilities</div><ul><li><div>
Client Engagement: Cultivate and maintain strong relationships with senior executives, brand managers, and marketing directors, presenting Storyful&rsquo;s offerings as solutions to their strategic brand communications challenges.</div></li><li><div>
Lead Generation &amp; Prospecting: Identify and target new business client opportunities through market research, networking, and strategic outreach to marketing and communications decision-makers at leading companies.</div></li><li><div>
Category Growth Strategy &amp; Execution: Partner with brand and data analyst teams to develop and execute tailored strategies for potential clients and help build customized proposals leveraging communications and intelligence service offerings.</div></li><li><div>
Relationship Management: Nurture and maintain new and long-term client relationships, ensuring continued satisfaction through exceptional communication and a commitment to continue to deliver value to client partners.</div></li><li><div>
Presentation Skills: Ability to confidently communicate brand communications recommendations and data and insights to engage with clients, understand their needs, and positively impact their company. Help develop communications strategies and compelling presentations to align with client goals.</div></li><li><div>
Writing and Editing: Strong writer who can synthesize data and insights into compelling storytelling for executive client partners and prospects.</div></li><li><div>
Multi-tasking &amp; Collaboration: Work closely with client partners and the Storyful team members to create comprehensive client research, and leverage data to provide plans based on business and communications goals.</div></li><li><div>
Client Partner Relationships: Leverage client management experience to prospect new companies and drive revenue growth.</div></li><li><div>
Market Intelligence: Stay informed about industry trends, competitive offerings, and category developments to drive interest in Storyful and further engage clients.</div></li><li><div>
Reporting &amp; Insights: Participate in regular reporting about business development progress, client activities, and new ideas for growth with senior leadership.</div></li></ul><div></div><div>
Qualifications</div><ul><li><div>
Experience: 6-8 years of client management experience and new business growth, preferably in communications, marketing, or research at an agency or consultancy with a focus on building strong client relationships and engaging with senior-level decision-makers in marketing, advertising, or communications departments.</div></li><li><div>
Industry Knowledge: Expertise in brand strategy, and working knowledge of analytics as it relates to brand communications is preferred. Ideal candidates will have experience working for a communications/public relations agency or consultancy in the areas of new business, client account management, or data and insights.</div></li><li><div>
Strategic Thinking: Ability to think critically and strategically about client needs and offer innovative solutions tailored to their business objectives.</div></li><li><div>
Team Player: Ability to collaborate effectively with cross-functional teams, including research analysts, senior leaders, and client partners.</div></li><li><div>
Relationship Building: Proven ability to build strong, long-lasting relationships with senior executives and other key stakeholders.</div></li><li><div>
Strong Storytelling and Communication Skills: Excellent verbal and written communication skills to collaborate with research and insights teams and client partners.</div></li><li><div>
New Business Expertise: Experience in lead generation, client pitching, negotiating, and building winning proposals and creative presentations.</div></li><li><div>
Results-Oriented: A track record of meeting and exceeding new business and client relationship KPIs.</div></li></ul><div></div><div>
Why Join Storyful?</div><ul><li><div>
Innovation at the Core: Be part of the Storyful Intelligence team that is changing the way brands think about data-driven communications.</div></li><li><div>
Growth: Opportunity to grow within a dynamic, global, collaborative environment.</div></li><li><div>
Impact: Directly contribute to the success of our clients and the future direction of Storyful Intelligence&rsquo;s expansion of its brand communications offering.</div></li><li><div>
Competitive Compensation: Attractive salary and performance-based incentives</div></li></ul><div></div><div>
Job Category:</div>
Storyful - Intelligence<div></div>
Pay Range: $110,000 - $145,000 plus bonus<div></div>
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.<div></div>
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.<div></div>
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including &quot;elective&quot; benefits employees may select to best fit the needs and personal situations of our diverse workforce.</div>

Account Director, Client Development & Strategy

Director, Consumer Website Marketing

LexisNexis Risk Solutions

<div></div><div><div><div>About the Business</div></div><div></div><div><div>
For more than 20 years, Brightmine&trade;, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content.</div><div></div><div>
With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.</div><div></div><div><br>
About the Role</div><div></div><div><i>
This is a hybrid position, which will require working from our New York City office every </i><i>Tuesday</i><i> and Wednesday.</i></div></div><div></div><div>
As the Sr. U.S. Performance Marketing Manager, you will be responsible for developing and executing high-impact digital marketing campaigns that generate Brand visibility, qualified leads, drive conversions, and maximize ROI across US companies with 500&ndash;7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in shaping our performance marketing strategy, executing it and driving marketing&rsquo;s contribution to revenue.</div><div></div><div>
You thrive at the intersection of analytics and creativity, are passionate about consistently optimizing ROI of campaigns, and bring a deep understanding of paid media, conversion optimization, and the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that are targeted, scalable, and continuously optimized.</div><div></div><div>
You love the latest features and methodologies that platforms and media offer, and have the creativity to make good use of them.</div><div></div><div>
You are part of a global tribe of Performance Marketing professionals in the U.S., U.K., and The Netherlands operating as a team to achieve best results in all markets Brightmine serves.</div><div></div><div>
Responsibilities</div><div><i><br>
Performance Strategy &amp; Planning</i></div><ul><li><div>
Input to the US GTM strategy &amp; plan; define how we scale performance marketing in the 500&ndash;7,500 employee space</div></li><li><div>
Develop and execute paid media strategies across Google Ads, LinkedIn, Meta, and programmatic platforms</div></li><li><div>
Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact</div></li><li><div>
Segment and prioritize audiences using ICP, intent data, and behavioral signals</div></li><li><div>
Align performance campaigns with Product, Content, and Sales plays in close collaboration with stakeholders</div></li></ul><div><i><br>
Campaign Execution &amp; Optimization</i></div><ul><li><div>
Lead and execute the end-to-end execution of digital campaigns across paid search, paid social, display and retargeting; fully create and manage campaigns across multiple platforms</div></li><li><div>
Partner with internal teams (content, brand/design) to develop high-performing, persona-driven ad creatives and landing pages using tooling</div></li><li><div>
Manage campaign budgets, timelines, and performance using marketing automation, analytics, and CRM tools</div></li><li><div>
Conduct A/B testing and experimentation to improve messaging, targeting, and channel mix</div></li><li><div>
Continuously optimize campaigns for engagement, conversion, and ROI</div></li></ul><div><i><br>
Analytics &amp; Reporting</i></div><ul><li><div>
Monitor campaign performance and deliver regular reporting and insights to stakeholders</div></li><li><div>
Use data to inform strategy, forecast spend, and identify growth opportunities</div></li><li><div>
Collaborate with analytics and sales teams to ensure lead quality and attribution accuracy</div></li></ul><div><i><br>
Cross-functional Collaboration</i></div><ul><li><div>
Work closely with the wider Campaign team, Brand, Product Marketing, Sales, Analytics and our international Growth Hacking team to ensure campaign alignment and performance</div></li><li><div>
Support the US Head of Marketing in delivering on pipeline and revenue contribution targets</div></li><li><div>
Collaborate with global marketing teams to share best practices and ensure brand consistency</div></li></ul><div></div><div><i>
Market &amp; Audience Insights</i></div><ul><li><div>
Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging and targeting</div></li><li><div>
Leverage audience insights and competitive intelligence to refine performance strategies</div></li></ul><div></div><div>
Requirements</div><ul><li><div>
5+ years of B2B performance marketing experience, with a strong focus on paid media and conversion optimization</div></li><li><div>
Proven success in building and scaling digital campaigns that drive measurable results</div></li><li><div>
Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Meta Business Manager, and programmatic DSPs</div></li><li><div>
Proficiency in leveraging 1st and 3rd party data to optimize ROI</div></li><li><div>
Familiarity with attribution models, lead scoring, and funnel metrics</div></li><li><div>
Experience in the HR technology, HR solutions space and/or the Reward data space is a strong plus</div></li><li><div>
Strong analytical mindset and commercial acumen</div></li><li><div>
Excellent project management and organizational skills</div></li><li><div>
Outstanding communication and collaboration abilities</div></li><li><div>
Creative thinker with a proactive, results-oriented approach</div></li><li><div>
Passion for digital innovation and marketing technology</div></li><li><div>
Constant curiosity about new MarTech, data solutions, and experimentation frameworks</div></li><li><div>
High-quality campaign content creation and curation through (AI) tooling</div></li><li><div>
Additional skills and experience in areas such as SEO, Database marketing, Native/Content Marketing, Growth Hacking, CDP, full campaign planning and creation are a big plus</div></li></ul><div></div><div>
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:</div><ul><li><div>
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits</div></li><li><div>
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan</div></li><li><div>
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs</div></li><li><div>
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity</div></li><li><div>
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits</div></li><li><div>
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts</div></li><li><div>
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice</div></li></ul><div></div>
The salary range provided in this posting is the base salary range for NYC:$88,900.00 - $148,000.00<div></div><div>
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our <div>Applicant Request Support Form</div> or please contact 1-855-833-5120.</div><div></div><div>
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Please read our <div>Candidate Privacy Policy</div>.</div><div></div><div>
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.</div><div></div><div><i>
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Sr. Performance Marketing Manager U.S.

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