marketing manager

digital marketing manager Jobs in Houston

digital marketing manager

healthcare marketing director Jobs in Houston

healthcare marketing director

senior marketing manager

Marriott International

<div>Additional Information 
Job Number26211308 
Job CategorySales &amp; Marketing 
LocationJW Marriott Houston by The Galleria, 5150 Westheimer Rd, Houston, Texas, United States, 77056 
ScheduleFull Time 
Located Remotely?Y 
Position Type Management 
Pay Range: $86,000 - $117,000 annually 
Bonus Eligible: Y 
Expiration Date: 02/07/2026<div><div>
JOB SUMMARY
Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of identified tactics.
CANDIDATE PROFILE
Education and Experience
<ul><li>2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.</li></ul>
OR
<ul><li>4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.</li></ul>
CORE WORK ACTIVITIES
Marketing Strategy
<ul><li>Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).</li></ul>
<ul><li>Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.</li></ul>
<ul><li>Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.</li></ul>
<ul><li>Leads repositioning efforts in partnership with Area Team, GM and hotel executive team.</li></ul>
<ul><li>Serves as brand guardian / liaison, verifying all marketing reflects brand voice.</li></ul>
<ul><li>Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.</li></ul>
<ul><li>Leads the strategic pull-through of continent and brand promotions and campaigns.</li></ul>
<ul><li>Partners with Revenue Management to develop and execute promotional strategy efforts.</li></ul>
<ul><li>Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution.</li></ul>
<ul><li>Supports group lead generation efforts.</li></ul>
<ul><li>Runs, reviews, analyzes, and clearly articulate to stakeholder&rsquo;s and owners the key marketing reports and adjusts strategy accordingly.</li></ul>
<ul><li>Manages internal and external partners to verify deliverables are executed to support hotel strategy.</li></ul>
<ul><li>Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.</li></ul>
<ul><li>Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment.</li></ul>
<ul><li>Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency.</li></ul>
<ul><li>Identifies digital marketing opportunities on third party and local partner sites.</li></ul>
Content Management
<ul><li>Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.</li></ul>
<ul><li>Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems).</li></ul>
<ul><li>Manages photography distribution including search photos, pre-arrival photos, and photo gallery management</li></ul>
<ul><li>Creates landing pages and Discovery Pages to enhance content, as applicable.</li></ul>
<ul><li>Manages guest communications (e.g. confirmation, pre-arrival, etc.).</li></ul>
Partnerships and Public Relations Management
<ul><li>Sets overarching partnership strategy for hotel/cluster of hotels.</li></ul>
<ul><li>Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).</li></ul>
<ul><li>Manages cluster marketing strategies.</li></ul>
<ul><li>Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.</li></ul>
<ul><li>Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments.</li></ul>
<ul><li>Manages PR agency, if applicable, or manage PR messaging.</li></ul>
<ul><li>Manages execution of PR events, promotions.</li></ul>
Outlet and Ancillary
<ul><li>Identifies outlet marketing opportunities on third party and local partner sites.</li></ul>
<ul><li>Defines in-house F&amp;B programming in partnership with F&amp;B Director and manages execution.</li></ul>
Social Media
<ul><li>Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.</li></ul>
<ul><li>Develops and implements social strategy.</li></ul>
<ul><li>Manages paid social media budget and strategy.</li></ul>
<ul><li>Assists in reviewing social media content calendars and collect local area and property events.</li></ul>
General
<ul><li>Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.</li></ul>
Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.
<ul><li>Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).</li></ul>
<ul><li>Manages development, design of hotel collateral as needed.</li></ul>
<ul><li>Completes other reasonable duties as requested by leadership.</li></ul> 
</div><div>
</div>At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.<div>
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.</div><div> 
 
</div><div>Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance. Click here to learn more.</div><div> 
 
</div><div>Washington Full-time Management Applicants Only: Employees will accrue paid sick leave, 0.01282 PTO balance for every hour worked and be eligible to receive a minimum of 7 holidays annually.</div><div> 
 
</div><div>Washington Full-time Non-Management Applicants Only: Employees will accrue paid sick leave, 0.00128 PTO balance for every hour worked and be eligible to receive a minimum of 7 holidays annually.</div>
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of &ldquo;Wonderful Hospitality. Always.&rdquo; by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that&rsquo;s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you. 
<div>
</div><div>JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you&rsquo;re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand&rsquo;s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you&rsquo;ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That&rsquo;s The JW Treatment&trade;. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.</div></div></div>

Senior Marketing Manager

American Bureau of Shipping (ABS)

<div>The consultant will work on the successful delivery of projects for clients as a member of project teams within a market program. This includes providing support to the project manager with initiating, planning, executing, monitoring, and controlling and closing projects. As part of a project team, the consultant will maintain relationships with clients and key decision makers to help identify follow-on business opportunities and maintain customer intelligence.
What You Will Do:
<ul><li>Work on project tasks with other team members under the supervision of a task lead and/or a project manager to ensure quality services are delivered on schedule and within the available budget to meet customer requirements.
</li><li>Assist project manager with defining and sequencing project tasks, estimating task duration and developing a project schedule as part of developing a project management plan.
</li><li>Review project management plans to understand the scope, schedule and assigned work authorization.
</li><li>Planning and scheduling client meetings
</li><li>Work with individuals at all levels, provide input to reports and other deliverables, execute multiple assignments, meet agreed deadlines, and adjust to changing client demands.
</li><li>Performance quality assurance on project deliverables
 </li><li>Develop relationships with existing customers to facilitate the development of new business.
</li><li>Planning and scheduling client meetings
</li><li>Meeting with new and existing clients to listen to their needs.
</li><li>Communicating client needs to project managers and supervisors.
 </li><li>Identify new business opportunities with existing customers for current and/or additional services.
</li><li>Participate in marketing activities, conference presentations, technical whitepapers.
</li><li>Participate in proposal development including writing proposals, estimating level of effort,
</li><li>Learn, understand and be conversant in ABS Group products and services.
</li><li>Review published reports and news articles about existing and potential new clients to identify customer intelligence.
</li><li>Networking to meet new potential clients.
</li></ul>What You Will Need:
Education and Experience
<ul><li>At least two years of professional experience.
</li><li>Must have a bachelor's degree or equivalent experience.
</li></ul>Knowledge, Skills, and Abilities
<ul><li>Knowledge of ABS Group products and services
</li><li>Strong written, verbal communication, and interpersonal skills.
</li><li>Perform research and provide analysis on research performed.
</li><li>Gather and analyze data effectively.
</li><li>Apply critical thinking to a wide variety of problems.
</li><li>Comprehend and analyze complex problems.
</li><li>Work under tight deadlines
</li><li>Proficiency in MS Word, Excel, PowerPoint
</li><li>Ability to obtain a Working knowledge of the ABS Health, safety, quality, and environmental management systems.
</li></ul>Salary:
$65k - $81k
Reporting Relationships:
Could report to the Project Manager or Program Manager or a more senior level Consultant.</div>

Consultant II

Endeavor Construction Solutions

Overview Ignite your passion for innovative marketing and lead dynamic campaigns as a Marketing Manager! In this role, you will craft compelling strategies that elevate brand presence across multiple channels, drive customer engagement, and boost sales performance. Your expertise will shape impactful marketing initiatives, harness digital tools, and foster strong relationships with clients and partners. Join us to inspire growth, harness creativity, and make a measurable impact in a fast-paced environment where your ideas truly matter.Duties<ul><li>Develop and execute comprehensive multichannel marketing strategies that include digital marketing, content marketing, social media marketing, and print advertising to maximize brand visibility.</li><li>Oversee the creation of engaging content across platforms such as websites, blogs, email campaigns, and social media channels like Facebook Advertising to attract and retain target audiences.</li><li>Manage advertising sales efforts by identifying new opportunities, negotiating deals, and optimizing ad campaigns using tools like Google AdWords and Facebook Ads Manager.</li><li>Utilize analytics platforms such as Google Analytics to monitor campaign performance, interpret data insights, and adjust strategies for optimal results.</li><li>Coordinate with product management teams to align marketing initiatives with product launches and enhancements, ensuring consistent messaging across all channels.</li><li>Implement marketing automation tools to streamline campaigns, nurture leads through email marketing, and improve overall efficiency.</li><li>Conduct research on market trends, competitor activities, and customer preferences to inform strategic decisions and identify new growth opportunities.</li></ul>Requirements<ul><li>Proven experience in digital marketing with a strong understanding of SEO principles and best practices for search engine optimization.</li><li>Proficiency in social media marketing platforms and multichannel marketing strategies to reach diverse audiences effectively.</li><li>Skilled in using Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation and campaign design.</li><li>Solid knowledge of performance marketing tactics including Google AdWords, Facebook Advertising, and other paid media channels.</li><li>Experience with website management platforms like WordPress; familiarity with HTML is a plus.</li><li>Strong analytical skills utilizing Google Analytics and other analytics tools to measure campaign success and ROI.</li><li>Excellent copywriting skills for creating compelling content that resonates with target audiences across various formats.</li><li>Ability to manage budgets effectively while maximizing return on investment through strategic planning.</li><li>Knowledge of e-commerce platforms and product management processes to support online sales initiatives.</li><li>Exceptional research skills combined with the ability to translate insights into actionable marketing plans. Join us as a Marketing Manager where your creativity fuels our growth! Bring your expertise in digital strategy, analytics-driven decision-making, and innovative content creation to lead impactful campaigns that drive results across all channels. Your leadership will inspire teams and elevate our brand presence in an ever-evolving marketplace!</li></ul>Job Type: Full-timeBenefits:<ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Marketing Manager

Thomas J. Henry Law, PLLC

<div>Plaintiff Trial Attorney Manager
Locations: San Antonio, Austin, Houston, Dallas, Corpus Christi 
Base Salary: $150,000&ndash;$250,000 (DOE) 
Retention Bonus: $15K - $25K
About the Position
We are seeking a highly motivated Plaintiff Trial Attorney Manager to oversee, train, and mentor a team of 4&ndash;6 litigation or trial attorneys and their support staff at the largest Plaintiff Personal Injury law firm in Texas. This dynamic role blends leadership, trial strategy, attorney development, case development, and client communications, making it ideal for attorneys who thrive in a fast-paced environment and are eager to grow as a leader with direct management from experienced firm executives.
You will serve as a tactical litigation leader and manager, depending on the needs of your team&rsquo;s docket. This position plays a critical role in strengthening attorney performance, ensuring consistency, and driving successful case outcomes from intake through trial or resolution.
Key Responsibilities
Leadership, Training &amp; Team Development<ul><li>
Lead, manage, train, and mentor a team of 4&ndash;6 attorneys plus assigned support staff.</li><li>
Promote professional development, accountability, and high performance.</li><li>
Monitor attorney proficiency and readiness for court, client interactions, litigation demands, and trial preparation.</li><li>
Foster a positive, growth-oriented team culture focused on excellence and continuous improvement.</li><li>
Develop your leadership presence under ongoing mentorship from senior-level attorneys and upper management.</li></ul>
Litigation &amp; Trial Execution<ul><li>
Participate in and oversee all aspects of case handling, including:<ul><li>
Client meetings and strategy discussions</li><li>
Case evaluation and development</li><li>
Demand drafting and negotiation</li><li>
Settlement discussions</li><li>
Filing lawsuits and managing all stages of litigation</li><li>
Written discovery (drafting, reviewing, responding)</li><li>
Medical records review and analysis</li><li>
Motion practice and court hearings</li><li>
Depositions</li><li>
Trial preparation and trial execution through conclusion or settlement</li></ul></li></ul>
Operational &amp; Logistical Management<ul><li>
Supervise daily operations, workflow, and resource allocation for your team.</li><li>
Ensure timely completion and high-quality execution of tasks at every stage of case development.</li><li>
Coordinate scheduling, document management, and collaboration across legal and administrative departments.</li><li>
Implement strategic plans and directives from senior leadership.</li><li>
Reinforce firm policies, procedures, systems, and standards of performance.</li><li>
Ensure litigation matters progress efficiently while supporting the overall effectiveness of the legal department.</li></ul>
Qualifications<ul><li>
J.D. from an accredited law school and active Bar license required, Texas Bar license preferred.</li><li>
Minimum 5 personal injury jury trials preferred (Plaintiff or Defense).</li><li>
Strong understanding of Texas personal injury law, including both pre-litigation and litigation processes.</li><li>
Demonstrated organizational, communication, coaching, and problem-solving skills.</li><li>
Leadership or supervisory experience is a plus but not required.</li><li>
Desire to grow into a senior leadership role within a structured mentorship environment.</li></ul>
Top-Tier Benefits Include<ul><li>
Competitive salary + bonus structure</li><li>
Paid vacation, holidays, and leave</li><li>
401(k) with 4% company match (immediate vesting)</li><li>
80% employer-paid medical insurance</li><li>
Dental, vision, and supplemental insurance</li><li>
Relocation assistance (if applicable)</li><li>
Leadership development programs and career advancement opportunities</li><li>
Gym membership and employee recognition programs</li><li>
Regular firm events and community involvement initiatives</li></ul>
#EAM</div>

Plaintiff Trial Attorney Manager

Chinese Community Center

POSITION SUMMARY: The Marketing Manager is a key strategic partner responsible for promoting the Chinese Community Center&rsquo;s (CCC) mission, programs, and events to the community, partners, and funders. This role oversees all marketing efforts&mdash;including digital, print, social media, and media relations&mdash;and ensures consistent brand representation across all platforms. The Marketing Manager will also provide creative support for events, outreach campaigns, and cultural programs, driving community engagement and visibility.MINIMUM QUALIFICATIONS:&middot; Bachelor&rsquo;s degree in Marketing, Communications, Public Relations, Advertising, or a related field.&middot; Minimum 2 years of experience in marketing, communications, or public relations.&middot; Strong proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and web design platforms.&middot; Hands-on experience in photography, videography, and content creation.PREFERRED QUALIFICATIONS:&middot; 1-2 years of experience in the Marketing sector.&middot; Proficiency in Chinese is highly desirable.&middot; Highly detail-oriented, flexible, creative, and able to manage multiple priorities independently.&middot; Knowledge of SEO, Google Business, and analytics tools.ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: &middot; Develop and implement comprehensive marketing strategies that advance CCC&rsquo;s mission, programs, events, and fundraising initiatives.&middot; Ensure consistent brand identity and messaging across all communication channels, including print, digital, and social media.&middot; Manage and maintain CCC&rsquo;s website, social media platforms, and digital presence to ensure timely and engaging promotion of programs, events, career opportunities, and volunteer involvement.&middot; Create and design marketing materials such as flyers, newsletters, videos, and digital content to effectively communicate CCC&rsquo;s impact and opportunities.&middot; Coordinate logistics and promotional efforts for major organizational events and campaigns.&middot; Build and sustain relationships with media outlets to secure coverage for CCC programs, events, and community partnerships.&middot; Monitor and evaluate marketing analytics to measure the effectiveness of campaigns and refine strategies based on performance insights.&middot; Serve as CCC&rsquo;s spokesperson for media inquiries and public communications to enhance the organization&rsquo;s visibility and reputation.&middot; Collaborate with the Program Department to promote CCC&rsquo;s programs, services, and community impact.&middot; Partner with the Fund Development Department to support fundraising campaigns, donor engagement, and special events that drive awareness and contributions.&middot; Support community outreach, cultural initiatives, and collaborative partnerships that align with CCC&rsquo;s mission and strengthen its role as a community hub.&middot; Optimize CCC&rsquo;s online presence, including managing Google Business listings, online reviews, and digital directories.&middot; Identify and cultivate new community and corporate partnerships to expand CCC&rsquo;s visibility, engagement, and support base.JOB COMPETENCIES: <ul><li>Strong research skills with the ability to leverage academic, government, and news sources to support marketing campaigns and grant proposals.</li><li>Excellent attention to detail in proofreading, content creation, and project execution.</li><li>Strong time and project management skills, capable of meeting tight deadlines.</li><li>Ability to work cooperatively with diverse teams, volunteers, and community partners.</li><li>Effective verbal and written communication skills for both English and Chinese-speaking audiences.</li></ul>Job Type: Full-timePay: From $47,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Parental leave</li><li>Vision insurance</li></ul>Work Location: In person

DC Pines Roofing

Digital Marketing &amp; Online Strategy ManagerBuild the Machine. Own the Funnel. Drive Revenue. In-Office | Full-Time | DC Pines RoofingThis is not a &ldquo;social media manager&rdquo; role. This is not about vanity metrics.This is a full-funnel, revenue-driving, growth operator position.At DC Pines Roofing, we&rsquo;re looking for a Digital Marketing &amp; Online Strategy Manager to own our entire inbound engine&mdash;from first click to closed job to 5-star review. You will build, track, optimize, and scale systems that directly impact booked inspections and sold revenue.If you love dashboards, hate wasted ad spend and get fired up when CPL drops and close rates rise&mdash;keep reading.Your MissionOwn and operate our complete inbound digital ecosystem to produce:<ul><li>Consistent, high-quality inbound leads</li><li>Booked inspections that show up</li><li>Sold jobs that drive real revenue</li></ul>Everything must be trackable, scalable, and optimized.The Funnel You Own: Traffic (SEO, Google Ads, LSA, Social) &rarr; Landing Pages &rarr; Calls &amp; Forms &rarr; SMS Follow-Up &rarr; Inspections &rarr; Close &rarr; Reviews &amp; ReferralsYour 90-Day Game PlanDays 1&ndash;30: Take ControlYou&rsquo;ll audit, fix leaks, and establish clear performance baselines.<ul><li>Full audit of website, ads, GBP, SEO, listings, and follow-up systems</li><li>Lock in GA4, GTM, call tracking, and conversion tracking</li><li>Google Business Profile overhaul (posts, photos, cadence)</li><li>Review generation system launched</li><li>Clear KPIs aligned with leadership</li></ul>Goal: Visibility, accuracy, and control.Days 31&ndash;60: Build &amp; LaunchYou&rsquo;ll launch assets that actually produce revenue.<ul><li>Service and neighborhood pages live</li><li>Paid landing pages connected to ads</li><li>Google LSA + Search Ads fully operational</li><li>Retargeting campaigns live</li><li>Content cadence established with videographer</li><li>Initial CPL and lead-quality optimization</li></ul>Goal: High-intent traffic entering controlled funnels.Days 61&ndash;90: Optimize &amp; ScaleYou&rsquo;ll turn what works into repeatable machines.<ul><li>SEO content and case study cadence</li><li>Third-party platforms tested and evaluated</li><li>SMS and email follow-up sequences optimized</li><li>Speed-to-lead improvements implemented</li><li>Live dashboards for CPL, bookings, and sold jobs</li></ul>Goal: Lower CPL, higher booking rates, full attribution.✅ What Success Looks Like at 90 Days<ul><li>Consistent inbound leads from Google (paid + organic)</li><li>Clear attribution from lead &rarr; inspection &rarr; sold job</li><li>Google reviews flowing weekly</li><li>Cost per lead trending down</li><li>Leadership has full visibility into performance</li></ul>KPIs You&rsquo;ll Be Measured On<ul><li>Cost per lead (CPL)</li><li>Cost per booked inspection</li><li>Cost per sold job</li><li>Lead-to-booked rate</li><li>Booked-to-close rate</li><li>Speed-to-contact</li><li>Google review velocity</li></ul>No fluff. No vanity metrics. Revenue only.Operating Expectations<ul><li>In-office, full-time role</li><li>Weekly leadership check-ins</li><li>Execution-first mindset</li><li>Proactive problem solver</li><li>You don&rsquo;t wait to be told&mdash;you build, test, fix, and scale</li></ul>Who This Role Is Perfect For<ul><li>A digital marketer who wants ownership, not tasks</li><li>Someone who understands marketing AND sales funnels</li><li>A builder who loves systems, data, and accountability</li><li>Someone ready to tie performance directly to revenue impact</li></ul>If you&rsquo;re ready to build a real growth engine instead of managing surface-level marketing&mdash;this role was designed for you.Apply now and let&rsquo;s build something serious.Pay: $45,000.00 - $50,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Professional development assistance</li><li>Referral program</li><li>Vision insurance</li></ul>Work Location: In person

Digital Marketing & Online Strategy Manager

Shell Deutschland GmbH

<div>Texas, United States of America 
 
Job Family Group:
Sales &amp; Marketing 
 
Worker Type:
Regular 
 
Posting Start Date:
January 6, 2026 
 
Business Unit:
Downstream and Renewables 
 
Experience Level:
Experienced Professionals 
 
Job Description:
<div>What&rsquo;s the role
</div><div><div><div><div><div><div><div><div><div>Jiffy Lube International (JLI) is a leading quick lube retail brand and automotive aftermarket business with over 2000 service centers in the US. Jiffy Lube is proud to be a trusted Fast Oil Change Provider and continues to innovate the customer experience to help drive continued brand growth. JLI Marketing helps to drive strategic and competitive programs through a franchise chain of independently owned and operated franchisees. The Digital Marketing Manager role directly manages central programs and additionally consults franchisees on local digital marketing plans and solutions. The Digital Marketing Manager is responsible for developing, implementing and executing the brand&rsquo;s digital experience, both inside and outside the store as well as behind the scenes. This role is a critical member of the Marketing Leadership Team, reporting to the Chief Marketing Officer of JLI and leads digital projects, strategy, deployment and measurement of key owned, paid and earned marketing solutions. The role is a critical liaison working across many key functions, including Brand/media, innovation, Customer Experience, IT, and marketing operations.
The ideal candidate has extensive experience managing the digital ecosystem and innovation strategy for retail franchise businesses or automotive aftermarket brands. This role is pivotal in helping to drive the success of our marketing initiatives across multiple franchise locations and will be responsible for building and deploying digital marketing programs, digital paid media and constantly measuring and optimizing digital marketing programs.
What you&rsquo;ll be doing
As digital extends into almost every facet of marketing, so does the Digital Marketing Manager. Key responsibilities include, but are not limited to: 
 
<ul><li>Leading the digital media planning process for the national advertising plan, including programmatic, paid media channels and premium digital sponsorships which may include tactics including paid search, online video, digital audio, display, social media, influencer marketing and other programs.
</li><li>Managing and continually optimizing all websites, microsites and franchisee resource webpages including continually optimizing a consistent UX-UI experience across the digital platforms, both for consumers and franchisees
</li><li>Owning the SEO &amp; Paid Search strategy and execution &ndash; implement and monitor SEO strategies to improve organic visibility and rankings and manage paid search campaigns including keyword strategy, bid optimization and performance reporting.
</li><li>Digital Media planning, Performance management, optimization and deployment of all performance media channels (Paid search, digital video etc.)
</li><li>Digital analytics and reporting &ndash; track, analyze and report website statistics and paid media performance leveraging a range of digital KPIs across analytics platforms
</li><li>Managing the development and execution of the social media strategy to help drive brand affinity and engagement
</li><li>Partnering with the Brand and Communications team on creative development specific to digital platforms
</li><li>Utilizing digital trends and insights to influence the digital innovation roadmap with management responsibilities across relevant innovation projects
</li><li>Driving digital competency and proficiency across the JLI organization and solutions to support the franchisee network
</li><li>Demonstrating ongoing measurement and tangible returns across all digital initiatives
</li></ul>Key Skills 
 
This is an excellent role for someone seeking an opportunity to influence the future of Jiffy Lube. This role balances short-term execution with long-term strategy. It must think through the entire process, understanding the impacts of decisions both from a consumer and a franchisee lens. In addition to the digital and technological expertise required, the Digital Marketing Manager must be an effective influencer and change agent, empowered to drive improvement and willing to make bold and fast moves. 
 
What you bring
<ul><li>Must have legal authorization to work in the US on a full-time basis for anyone other than current employer
</li><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field is required; Master&rsquo;s degree is preferred
</li><li>Prior experience in automotive service, retail operations, or franchise marketing is strongly preferred
</li><li>Minimum of 7 years of progressive marketing experience, with a strong emphasis on digital media, marketing technologies, and performance-driven campaigns
</li><li>Familiarity with analytics platforms (Google or Adobe), CRM software (Salesforce), and digital advertising platforms (Google, YouTube, The Trade Desk, Meta, TikTok) is strongly preferred
</li><li>Experience in utilizing first-party data and integrating with front-end web system
</li><li>Demonstrated ability to interpret consumer behavior, leverage market research, and apply analytics to inform strategy
</li><li>Highly self-motivated with the ability to work independently and manage multiple priorities in a fast-paced environment
</li><li>Strong analytical skills to assess market trends, campaign performance, and digital KPIs.
</li><li>Proven track record of delivering measurable results quickly and efficiently
</li><li>Passion for exploring emerging digital trends and technologies to enhance marketing effectiveness and operational efficiency
</li><li>Proven internal and external stakeholder management experience with ability to distill complex or technical concepts into clear, actionable insights for both internal stakeholders and franchisees
</li></ul>Note: This role is open to relocation 
 
What we offer
The base salary range for this position is $122,000 - $182,000 per year. Individual pay will be based on various factors, such as relevant work experience, education, certifications, skill level, seniority, and internal equity.
For regular full-time or regular part-time employees of the Company (participating companies as listed in the Summary Plan Description), insurance coverage options include medical, dental, vision coverage, life Insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs. Employees also participate in a company pension plan and a 401(k) plan. Paid leave includes up to 6 weeks of paid vacation time, up to 11 paid holidays, and parental leave offering 16 weeks of paid leave for birthing parents, and 8 weeks of paid leave for non-birthing parents.
Additionally, employees are eligible for short-term disability leave for up to 26 weeks at 100% or 50% of base pay as well as Long-Term Disability insurance. Shell also offers other compensation such financial reimbursement for adoption, wellness, education, and personal learning expenses, and some roles are eligible for discretionary long-term incentives. For interns, eligible benefits include medical, dental, and vision coverage, life insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs; participation in a 401(k) plan; and paid leave for up to 11 paid holidays. Additional information on Shell&rsquo;s US benefit programs can be found at https://www.shell.us/careers/about-careers-at-shell/rewards-and-benefits.html .
You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You&rsquo;ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You&rsquo;ll be able to balance your priorities as you become the best version of yourself.
<ul><li>Progress as a person as we work on the energy transition together.
</li><li>Continuously grow the transferable skills you need to get ahead.
</li><li>Work at the forefront of technology, trends, and practices.
</li><li>Collaborate with experienced colleagues with unique expertise.
</li><li>Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
</li><li>Benefit from flexible working hours, and the possibility of remote/mobile working.
</li><li>Perform at your best with a competitive starting salary and annual performance related salary increase &ndash; our pay and benefits packages are considered to be among the best in the world.
</li><li>Take advantage of paid parental leave, including for non-birthing parents.
</li><li>Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
</li><li>Grow as you progress through diverse career opportunities in national and international teams.
</li><li>Gain access to a wide range of training and development programmes.
</li></ul>We'd like you to know that Shell has a bold goal: to become one of the world&rsquo;s most diverse and inclusive companies. You can get to know more about how we're working towards that goal, .
Shell in The United States
Shell has been in the US for more than 100 years, leading the sector in energy, petrochemicals and refined products. Today, we provide millions of Americans with the energy needed to heat and cool their homes and power the economy.
We operate in all 50 states, from our Deep Water platforms in the Gulf of America to the Pennsylvania Chemicals complex and our miles of pipelines throughout the US.
We reach our customers through our 13,000 branded retail stations, and we are number 1 in gasoline sales. We also own the #1 brand of motor oil in the U.S. &ndash; Pennzoil&reg; &ndash; made from natural gas.
We are excited to play a key role in the move to net carbon emissions while providing the oil and gas needed by society for many decades to come.
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</li></ul> 
DISCLAIMER:
Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (&ldquo;Shell&rdquo;) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.</div>

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