social media and marketing manager Jobs in New York

social media and marketing manager

digital marketing manager Jobs in New York

digital marketing manager

seo manager-senior associate Jobs in New York

seo manager-senior associate

senior brand campaigns & paid media manager Jobs in New York

senior brand campaigns & paid media manager

senior group manager, us seo & content marketing lead Jobs in New York

senior group manager, us seo & content marketing lead

senior online marketing manager

Empathy

<div>Empathy is on a mission to build a more resilient world by helping people everywhere plan for and deal with life&rsquo;s toughest moments. Our award-winning flagship loss support product, powered by tech and driven by purpose, provides clarity and confidence by guiding individuals through all the tedious and time-consuming tasks associated with loss. Combining tech and human touch, we make it possible for people to focus on what truly matters while supporting them through the logistics and emotions that follow. Our second product, Empathy LifeVault was designed to create a new standard in legacy and estate planning that&rsquo;s intuitive, secure, and educational, with the ability to generate, organize, and store legal documents with extreme ease.
Through partnerships with leading insurers, forward-looking financial institutions, and innovative employers, we&rsquo;ve expanded access to Empathy to over 45 million covered lives across North America. And we&rsquo;re just getting started, which is where our team comes in.
Our team is passionate, empathetic, and dedicated to getting world-class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis, and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life&rsquo;s hardest moments forward. 
 
 
Requirements:
 
<ul><li>7+ years of experience in performance or growth marketing, ideally in B2B or B2B2C environments.</li><li>
Proven ability to drive measurable acquisition, revenue, and enrollment outcomes through paid media, organic channels, and web optimization.</li><li>
Strong experience managing campaigns across Google, Meta, LinkedIn, and other performance marketing channels.</li><li>
Experience managing and mentoring internal teams, including specialists and managers, and overseeing external agencies.</li><li>
Strong analytical skills with experience using data to optimize campaigns, channels, and user journeys.</li><li>
Ability to translate partner and user insights into scalable acquisition strategies.</li><li>
Excellent communicator and collaborator, able to work cross-functionally with Enrollment Marketing, Demand Generation, Client Success, Brand, and Design teams.</li><li>
Self-starter who thrives in a fast-paced, evolving environment and balances strategic thinking with hands-on execution.</li></ul>
The salary for this position ranges between $170,000 - $180,000 which includes base salary. This is decided based on many factors, including but not limited to: technical skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package.
To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team! 
In this role you will: 
 
The Senior Manager, Growth Marketing will own Empathy&rsquo;s paid media, digital growth, and performance marketing programs across our B2B2C ecosystem. This person will be responsible for driving revenue, pipeline, and user acquisition through integrated campaigns across paid channels (LinkedIn, Meta, Google, display/retargeting) and owned digital properties.
This role blends strategic leadership, hands-on execution, and analytical rigor. The ideal candidate has experience leading growth or performance marketing in a B2B and B2B2C environment, managing both internal teams and external agencies, and translating partner journeys into scalable acquisition programs.
This role will manage a team including a Web Lead, Growth Marketing Specialist, and AEO/SEO Manager, as well as oversee our performance marketing agency. This role is based in New York and reports to the Flatiron office 3 days a week.
Key Responsibilities<ul><li>
Own Empathy&rsquo;s paid media strategy and execution across paid digital channels including but not limited to, LinkedIn, Meta, Google, display/retargeting, and direct media buys.</li><li>
Oversee the AI&#8209;Powered Search &amp; Content Optimization Lead Manager and Web Lead to ensure on-site optimization, organic search performance, and landing page experience support overall acquisition and enrollment objectives.</li><li>
Build and optimize full-funnel campaigns that drive pipeline, revenue, and user acquisition across employer, insurance, and financial clients partnering closely with Demand Gen and Enrollment Marketing to align targeting, messaging, and activation tactics.</li><li>
Manage and optimize our performance marketing agency, ensuring campaigns meet our goals, ROI and efficiency targets.</li><li>
Lead, mentor, and develop the internal growth marketing team (Web Lead, Growth Marketer, AEO/SEO Manager), providing clarity on priorities, KPIs, and execution standards.</li><li>
Oversee experimentation and testing across creative, messaging, offers, audience segments, landing pages, and channel mix.</li><li>
Collaborate with Marketing Ops &amp; Analytics to track, measure, and report on campaign performance, deriving actionable insights to drive continual improvement.</li><li>
Partner with the design team to ensure creative across channels is consistent with Empathy&rsquo;s brand but drives measurable business results.</li><li>
Stay current on trends in paid media, SEO/AEO, Web optimization, and digital privacy, translating insights into actionable strategies.</li></ul></div>

Senior Manager, Growth Marketing

TD Bank

<div>Work Location:
New York, New York, United States of America
Hours:
40
Pay Details:
$115,440 - $186,160 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Line of Business:
Marketing
Job Description:
The US SEO &amp; Content Marketing Lead will oversee SEO and public site content strategy, driving visibility, engagement, and growth across all TD business lines. Reporting directly to the Head of US Growth Marketing, this role oversees the development, delivery, and optimization of enterprise SEO initiatives. This role will oversee SEO and content programs supporting multiple US business lines and manage a seven-figure capabilities portfolio of vendor and agency partnerships.
As a strategic partner to the leadership team and key subject matter expert, this role will help define TD&rsquo;s SEO &amp; AI-Search strategy to help TD succeed in a rapidly evolving search landscape. The role requires deep collaboration with Canadian Center of Excellence teams, product marketing, design, analytics, governance, and external agencies to align SEO and content efforts with enterprise priorities by integrating advancements in generative AI, structured data, and schema optimization.
This leader will manage two direct reports and oversee vendor relationships with external partners (Conductor, Yext, etc.) in addition to managing agency partners and internal content resources. The successful candidate will combine strategic thinking with strong stakeholder management, digital fluency, and people leadership to deliver high-impact SEO and content initiatives. Other responsibilities include building internal and external relationships, driving operational excellence and delivering clear POVs on digital trends.
The Senior Group Manager, Digital Marketing leads a team of marketing professionals in the development, delivery, and evaluation of large and/or highly complex and diverse digital, social or content marketing service offerings. As a strategic partner to the leadership team and key subject matter expert, the Senior Group Manager, Digital Marketing helps drive the strategic agenda of the overall team, function, and/or assigned portfolio(s) and financials as well as identifies operational efficiencies and opportunities with other business management/enterprise areas.
Depth &amp; Scope:
<ul><li>Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
</li><li>Oversees and leads a large and/or highly complex and diverse reporting function for an area of significant risk, complexity or scope while growing talent, developing skills and capabilities to achieve career goals, support project/initiative success and achieve business results
</li><li>Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices
</li><li>Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise
</li><li>Acts as a strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external/internal, enterprise knowledge, recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management/enterprise areas
</li><li>Facilitates key strategic discussions and provides thought leadership to executive audience (output may include strategic roadmap and/or deliverables/frameworks/short to long term goals, etc.)
</li><li>Sets operational team direction and collaborates with others to execute on common goals
</li><li>Focuses on longer-range planning for functional area (e.g. 12 months or greater)
</li></ul>Education &amp; Experience:
<ul><li>Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
</li><li>10+ years relevant experience
</li><li>Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
</li><li>Knowledge of current and emerging competitor and market trends
</li><li>Knowledge of risk management environment, standards and regulations
</li><li>Ability to contribute to strategic direction of the function and provide advice to senior leadership
</li><li>Ability to forecast initiatives and demand in order to develop annual strategic plan
</li><li>Skill in managing budgets, P&amp;L and resource allocation
</li><li>Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives
</li><li>Skill in talent development and performance management
</li><li>Ability to exercise sound judgement in making decisions
</li><li>Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
</li><li>Ability to work collaboratively and build relationships across teams and functions
</li><li>Skill in using computer applications including MS Office
</li><li>Ability to analyze, organize and prioritize work while meeting multiple deadlines
</li><li>Ability to work successfully as a member of a team and independently
</li><li>Ability handle confidential information with discretion
</li></ul>Preferred Skills:
<ul><li>Advanced knowledge of technical SEO, structured data, and AI-driven search innovation.
</li><li>Strong analytical and reporting skills, with proficiency in data interpretation and storytelling.
</li><li>Proven experience leading complex, cross-functional SEO and content teams, establishing priorities and operational direction to achieve growth and visibility objectives.
</li><li>Ability to facilitate key strategic discussions and provide thought leadership to executive audiences, including the development of strategic roadmaps, frameworks, and long-term goals.
</li><li>Experience building AI-search-forward roadmaps, anticipating the impact of emerging technologies (e.g., Google AI Overviews, ChatGPT Search) and evolving consumer search behaviors.
</li><li>Track record of delivering measurable improvements in organic visibility, traffic quality, and conversion performance for large-scale public sites.
</li><li>Experience managing vendor and agency relationships.
</li><li>Skilled in leading contract negotiations and renewals with external partners and technology vendors, ensuring favorable terms and alignment with strategic and financial objectives.
</li><li>Track record of developing growth strategies that result in tangible business outcomes
</li><li>Self-motivated and intellectually curious, with a passion for learning new tools and technologies
</li><li>Experience working in financial services or regulated industries preferred but not required
</li></ul>Customer Accountabilities:
<ul><li>Defines and builds best-in-class digital marketing capabilities, including the enablement of end-customer personalization and/or line of business optimization
</li><li>Manages internal partner/business relationship strategy to enable collaboration with and leverage capabilities of other enterprise functions, driving alignment among relevant stakeholders
</li><li>Manages/leads external partner/vendor relationships to achieve strategic objectives and/or project fulfilment, including interaction model, budgetary considerations, and relevant risk/compliance requirements
</li><li>Synthesizes and communicates broad view of market and/or industry changes that affect the digital marketing space
</li><li>Manages and delivers digital marketing innovation opportunities via active monitoring of industry trends and/or evolving regulatory environment
</li><li>May also be responsible for building, owning, executing, and improving best-in-class automation technologies in fulfilment of digital marketing and/or business line objectives
</li><li>Acts as a subject matter expert, internal and external, in all digital marketing channels, providing input/thought leadership on brand, business/customer strategy, planning functions, analytics, and/or consumer research
</li></ul>Shareholder Accountabilities:
<ul><li>Works closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverages TD&rsquo;s operating model to maximize efficiency, effectiveness and scale
</li><li>Plans and executes on strategic activities, reviews and communicates results, and adjusts tactics accordingly
</li><li>Executes on the annual business plan to deliver results aligned with business strategies
</li><li>Manages overall budget, revenue and expenditures, meets business objectives while increasing efficiency and effectiveness
</li><li>Proactively identifies key business opportunities, researches and recommends enhancements/modifications, develops strategies to achieve recommendations and works closely with team to execute and implement
</li><li>Monitors and communicates the effectiveness of strategies, programs, and practices related to own area of expertise
</li><li>Protects the interests of the organization &ndash; identifies and manages risks, and escalates non-standard, high risk transactions/activities as necessary
</li><li>Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
</li><li>Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
</li><li>Ensures employees are knowledgeable; and assumes responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct
</li></ul>Employee/Team Accountabilities:
<ul><li>Contributes to the development of business segment and/or enterprise functional strategic priorities within their operational area or field of specialty
</li><li>Develops annual and/or long-term plans for own area and influences plans well beyond area managed
</li><li>Responsible for management of the overall team providing both leadership and guidance
</li><li>Sets targets and objectives for the team, and delivers results
</li><li>Grows team expertise to align with business/enterprise demand and direction; assesses team skills and capabilities and continually looks for ways to provide and enhance the value delivered
</li><li>Leads a high performing team; provides on-going feedback and performance reviews, coaches and develops employees and ensures performance management activities are undertaken and provides regular input into employee assessments and development plans
</li><li>Leads the process of setting performance objectives for the team; tracks, monitors and effectively addresses and/or rewards performance in a timely manner
</li><li>Manages employees in compliance with all human resources policies, procedures and guidelines of conduct
</li><li>Shares knowledge, information, skills, and subject matter expertise among the team and ensures the timely communication of issues and encourages good working relationships with other functions and teams
</li><li>Supports an environment where team freely escalates business challenges; facilitates change through positive reinforcement of milestones and successes
</li><li>Recruits for all hires to ensure a highly diverse, qualified workforce to achieve business objectives
</li><li>Establishes and fosters a cohesive team; promotes a fair and equitable environment that supports a diverse workforce and encourages the team to achieve common goals and objectives
</li><li>Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally
</li></ul>Physical Requirements:
Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
<ul><li>Domestic Travel &ndash; Occasional
</li><li>International Travel &ndash; Never
</li><li>Performing sedentary work &ndash; Continuous
</li><li>Performing multiple tasks &ndash; Continuous
</li><li>Operating standard office equipment - Continuous
</li><li>Responding quickly to sounds &ndash; Occasional
</li><li>Sitting &ndash; Continuous
</li><li>Standing &ndash; Occasional
</li><li>Walking &ndash; Occasional
</li><li>Moving safely in confined spaces &ndash; Occasional
</li><li>Lifting/Carrying (under 25 lbs.) &ndash; Occasional
</li><li>Lifting/Carrying (over 25 lbs.) &ndash; Never
</li><li>Squatting &ndash; Occasional
</li><li>Bending &ndash; Occasional
</li><li>Kneeling &ndash; Never
</li><li>Crawling &ndash; Never
</li><li>Climbing &ndash; Never
</li><li>Reaching overhead &ndash; Never
</li><li>Reaching forward &ndash; Occasional
</li><li>Pushing &ndash; Never
</li><li>Pulling &ndash; Never
</li><li>Twisting &ndash; Never
</li><li>Concentrating for long periods of time &ndash; Continuous
</li><li>Applying common sense to deal with problems involving standardized situations &ndash; Continuous
</li><li>Reading, writing and comprehending instructions &ndash; Continuous
</li><li>Adding, subtracting, multiplying and dividing &ndash; Continuous
</li></ul>The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities &amp; duties are considered essential functions for ADA purposes.
Who We Are:
 
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you&rsquo;ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we&rsquo;re here to support you towards your goals. As an organization, we keep growing &ndash; and so will you.
Our Total Rewards Package 
 
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more
Additional Information:
 
We&rsquo;re delighted that you&rsquo;re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we&rsquo;re committed to providing the support our colleagues need to thrive both at work and at home.
 
 
Colleague Development
 
If you&rsquo;re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You&rsquo;ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD &ndash; and we&rsquo;re committed to helping you identify opportunities that support your goals.
 
 
Training &amp; Onboarding
 
We will provide training and onboarding sessions to ensure that you&rsquo;ve got everything you need to succeed in your new role.
 
 
Interview Process
 
We&rsquo;ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.</div>

Senior Group Manager, US SEO & Content Marketing Lead

PineCone

<div>About Pinecone:
Pinecone is the leading vector database for building accurate and performant AI applications at scale in production. Pinecone's mission is to make AI knowledgeable. More than 5000 customers across various industries have shipped AI applications faster and more confidently with Pinecone's developer-friendly technology. Pinecone is based in New York and raised $138M in funding from Andreessen Horowitz, ICONIQ, Menlo Ventures, and Wing Venture Capital.
About The Role:
The Senior Growth Marketing Manager will play a pivotal role in driving Pinecone&rsquo;s growth strategy, focusing on both Product-Led Growth (PLG) and sales-driven pipeline development. This role involves implementing marketing campaigns targeting business decision makers, optimizing lead handoff to sales reps, and managing Pinecone&rsquo;s email marketing strategy. The ideal candidate will have a strong background in growth marketing, email marketing, and campaign management.
Responsibilities:<ul><li>
Design and execute behaviorally triggered lifecycle emails for onboarding, activation, expansion, and win-back; improve deliverability, open/click rates, and conversion to qualified pipeline and revenue.</li><li>
Run multi-touch campaigns across paid search/social, content, email, and webinars with clear attribution and ROI.</li><li>
Build n8n or equivalent automations for lead capture, enrichment, routing, lifecycle triggers, and alerts.</li><li>
Execute disciplined A/B testing across subject lines, CTAs, sequences, landing pages, and onboarding flows.</li><li>
Create brand-aligned, high-converting emails with compelling copy, visuals, and CTAs; segment audiences by demographics, preferences, and behavior for personalized targeting; run structured A/B tests; and monitor deliverability, open/click rates, conversions, and ROI for continuous optimization</li><li>
Manage paid budgets to improve CAC and payback while protecting funnel health and profitability.</li><li>
Own SEO end to end: build a focused topic-cluster strategy around high-intent, product-led use cases; ship assets (comparisons, alternatives, pricing, case studies) and technical fixes (schema, internal linking, crawl/index hygiene); and measure impact via rankings, qualified organic signups/PQLs, and pipeline contribution.</li><li>
Stay up-to-date with the industry trends and the best practices in growth marketing to drive innovation and continuous improvement.</li></ul>
Requirements:<ul><li>
Minimum of 5+ years of experience in growth marketing and/or demand generation.</li><li>
Proven experience in growth marketing, particularly in a PLG and B2B SaaS environment.</li><li>
Strong background in email marketing strategy and execution, including lifecycle emails and nurture campaigns.</li><li>
Experience in implementing and optimizing marketing campaigns targeting business decision makers.</li><li>
Proficiency in A/B testing methodologies and tools to drive continuous improvement.</li><li>
Excellent understanding of digital advertising strategies and budget management.</li><li>
Strong project management skills, with the ability to manage multiple initiatives simultaneously.</li><li>
Experience with webinar and event management, including audience segmentation and engagement.</li><li>
Familiarity with marketing automation tools and CRM systems.</li></ul>
Preferred Skills:<ul><li>
Experience with tools like Salesforce, Hubspot, BI Tools (Metabase, Sigma, etc.), Gong Engage for outbound sales tactics.</li><li>
Experience with n8n or equivalent AI workflow systems to stitch together CRM, data warehouse, and other marketing systems.</li><li>
Ability to work collaboratively with cross-functional teams, including sales, product marketing, and developer relations.</li><li>
Strong analytical skills and data-driven decision-making ability.</li><li>
Excellent communication and leadership skills.</li><li>
Strong preference for previous experience in AI/ML/Data/Developer-centric companies.</li><li>
Prefer early stage startup experience.</li></ul>
Perks &amp; Benefits:<ul><li>
Comprehensive health coverage including Medical, Dental, Vision</li><li>
Free mental health therapy sessions; free One Medical, Tela-doc, and Health Advocate subscriptions</li><li>
Cost-savings on gynecology, fertility, and family-building care</li><li>
Equity award</li><li>
401(k)</li><li>
Flexible time off</li><li>
Paid parental leave</li><li>
Annual Department Retreat</li><li>
WFH Equipment Stipend</li></ul>
Diversity, Equity, Inclusion and Belonging (DEIB) are the cornerstone of everything we do at Pinecone. Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in a job description. Our top priority is finding the best candidate for the job and if you are interested in the position, we would encourage you to apply, even if you don&rsquo;t believe you meet every one of the qualifications listed in this posting. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.
Compensation Range: $148K - $182K</div>

Senior Growth Marketing Manager

GALLO

<div>Job Req ID: 106554
Job Type: Full-time
Work Category: Hybrid Telecommute
Application Close Date: 11/26/2025
Sponsorship: Not Available
Compensation: $ 147,300 - $ 220,900 
We are GALLO
We&rsquo;re a family-owned company with a 90+ year legacy, that&rsquo;s consistently recognized as a Glassdoor &ldquo;Best Places to Work.&rdquo; We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We&rsquo;re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine &amp; High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.<div> 
A Taste of What You'll Do</div>
We&rsquo;re seeking a Senior Manager, Web &amp; Digital Marketing to lead strategy and execution for our brand websites, digital platforms, and CRM programs. You will shape data-driven, customer-first experiences that grow brand engagement and business outcomes by overseeing SEO, CRO, A/B testing, email/SMS, analytics, and content strategy. You&rsquo;ll partner across paid media, MarTech, social, creative and external agencies to design seamless user journeys, optimize landing page and site performance, and prepare our content and technical foundation for AI-driven search and Generative Engine Optimization (GEO). 
In this role you will build and mentor a high-performing team, codify best practices and playbooks, and drive capability development across the function. You&rsquo;ll collect and activate first-party data to enable precise segmentation and automated, personalized CRM journeys, translate analytics into clear recommendations and forecasts for senior leaders, and identify opportunities to scale measurable improvements. You&rsquo;ll balance creative collaboration with rigorous testing and optimization to lift engagement, conversion, and lifetime value. 
Operational excellence, strong stakeholder influence, and compliance with industry regulations (including alcohol/beverage guidance) are essential. You will translate ambiguous needs into actionable plans, remove roadblocks, and communicate results clearly to cross-functional partners. We welcome leaders who bring curiosity about emerging tech, a bias for experimentation, and a commitment to inclusive collaboration. If you&rsquo;re excited to lead digital evolution at scale and drive measurable brand growth, we&rsquo;d love to hear from you. Apply now.<div></div><div> 
What You'll Need</div><ul><li>
Bachelor&rsquo;s degree plus 8 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR Master&rsquo;s degree plus 6 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of digital and/or e-commerce experience reflecting increasing levels of responsibility.
</li><li>Supervisory or managerial experience.
</li><li>Strong knowledge of contemporary digital media (websites, search, social, content marketing, video, mobile, CRM Strategy).
</li><li>Proficient in MS Word and MS Excel at an intermediate level.
</li><li>Proficiency with digital platforms/tools, including but not limited to:
</li><li>Web content management systems (author/publish, content management, tagging)</li><li>
CRM/ESP Systems (Marketing Cloud, Klaviyo)
</li><li>Web analytic tools (Google Analytics, Google Search Console)
</li><li>Project management tools (AirTable, JIRA)
</li><li>Strong project management skills with the ability to effectively partner cross-functionally</li><li>
Strong analytical skills and demonstrated ability.
</li><li>Required to travel by air and automobile up to 25% of the time.
</li><li>Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.</li><li>
Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.</li></ul><div></div><div> 
How You'll Stand Out</div><ul><li>
Bachelor&rsquo;s degree plus 10 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR Master&rsquo;s degree plus 8 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 14 years of digital and/or e-commerce experience reflecting increasing levels of responsibility
</li><li>4 years of specific experience in contemporary digital media (websites, search, social, content marketing, video, mobile, CRM Strategy)</li><li>
Deep understanding of paid media's role in cross-channel digital strategies ensuring a unified consumer journey
</li><li>Experience in developing end-to-end customer journeys and designing automated marketing programs leveraging CRM data
</li><li>Proven track record in driving a culture of continuous testing and innovation
</li><li>Expertise in managing website strategy to optimize for emerging AI and generative search changes, maintaining organic visibility and user experience
</li><li>Ability to drive growth and results
</li><li>Experience working with all levels and functions within the Company</li></ul> 
Our Benefits &amp; Perks
We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview. 
The Fine Print<ul><li>
The Company does not sponsor for employment-based visas for this position now or in the future.</li><li>
Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.</li><li>
This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.</li><li>
It is the Company&rsquo;s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.</li></ul> 
Gallo&rsquo;s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics. 
Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions). 
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000. 
Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.</div>

Sr. Manager - Digital & Web Marketing

Science Friday Initiative

Location: Remote or hybrid. Science Friday&rsquo;s headquarters are in New York City, but we offer considerable WFH flexibility for both local and remote employees. Applicants based in the greater NYC area are preferred, but remote applicants welcome. Science Friday&rsquo;s WFH policy requires that every full time employee, regardless of location, work from the New York City office or studio for a minimum of 24 days per year. Conferences, work-related events, off-site meetings will count towards that total. Unless otherwise indicated, travel to the office is at the expense of the employee.Reports to: Director of Audience Engagement and GrowthType: Full-time, exempt. This is a full-time role that includes benefits. Science Friday offers competitive compensation with medical, dental, and vision insurance, and generous time off benefits including vacation, sick time, and parental leave.Deadline: This is an immediate vacancy. Interviews will be conducted on a rolling basis until the position is filled. Candidates should be prepared to participate in multiple interviews.About Your RoleScience Friday is seeking a creative, detail-obsessed, and strategic leader to design and execute an innovative social media strategy as our new Senior Social Media Manager. In this role, you&rsquo;ll use Science Friday&rsquo;s social platforms to grow the audience for our radio show and podcasts, expand reach, and connect more people to the wonder of science.You&rsquo;ll be the driver of all things social media&mdash;owning the day-to-day management, strategy, and execution across platforms. From posting to planning, you&rsquo;ll oversee every aspect of Science Friday&rsquo;s social presence, ensuring our voice is consistent, responsive, and always on mission. You&rsquo;ll collaborate closely with colleagues across teams to align social media with our owned channels (newsletters, website, podcasts, community boards, broadcast, and other programs) and surface insights that inform editorial decisions.At Science Friday, our mission is to increase public access to science and scientific information. You will serve as the eyes, ears and voice of our social media presence&mdash;creating distinctive, engaging content, facilitating dialogue, opening channels for audience input, and moderating communities with thoughtful, inclusive norms. If you&rsquo;re the kind of person who notices a typo from across the room (and loses sleep over it), you&rsquo;ll fit right in! Attention to detail is essential, from fact-checking to phrasing, every post matters.This full-time role is fully remote, with flexibility to work from anywhere, though living in or near NYC is a plus. You will report to the Director of Audience Engagement and Growth and collaborate closely with our audience, editorial, education, experiences, and digital teams. Success in this role will be measured not only by conventional metrics like audience growth and engagement, but also by Science Friday&rsquo;s broader vision of impact&mdash;gathering qualitative evidence of science learning, discourse, action, confidence, belonging, and sharing among audiences.The ideal candidate thrives in a fast-moving and often contentious social media landscape with creativity, humor, and adaptability. You should have a strong understanding of both journalism and science communication, as you will be responsible for sharing science news on topics that frequently spark controversy&mdash;including public health, climate change, and other politically or socially charged issues&mdash;and must be able to navigate feedback from both well-intentioned and bad-faith actors thoughtfully and strategically. You should have a strong sense of the online conversation, staying attuned to emerging trends and discussions to inform Science Friday&rsquo;s newsroom and guide engagement. On top of this, experience managing social media accounts, creating engaging content, and moderating online communities is essential to ensure inclusive, productive, and safe interactions with audiences.About Science FridayScience Friday is a 100% publicly-funded nonprofit. As such, all SciFri staff are expected to contribute to fundraising efforts including supporting grant ideation, editing, writing, annual appeals, social media posts, donor events, and encouraging their networks to support independent, nonprofit news like Science Friday.All employees of Science Friday are invited and encouraged to participate in at least one board meeting per year. This transparency between our board and staff allows our hybrid team to calibrate quarterly and supports staff in learning about the often opaque governance structure of nonprofits. The organization is committed to this effort and will reimburse staff for expenses related to that annual meeting. SciFri also encourages staff to serve on boards and/or volunteer in the community with our flexible PTO plan and hybrid remote model.Key ResponsibilitiesSocial Media Strategy &amp; Execution<ul><li>Develop and execute Science Friday&rsquo;s social media strategy across platforms including Instagram, Facebook, YouTube, TikTok, LinkedIn, and emerging platforms such as Bluesky.</li><li>Create and manage a daily publishing schedule aligned with organizational priorities, our editorial calendar, and campaigns.</li><li>Collaborate across teams (audio, digital, education, events, development) to ensure social content amplifies our programming and organizational goals.</li><li>Identify and test new social formats, features, and storytelling opportunities to grow reach and engagement including video content.</li><li>Identify and cultivate partnerships with like-minded organizations, influencers, and content creators to expand Science Friday&rsquo;s reach, amplify key programs, and increase audience engagement across social media platforms.</li><li>Manage SciFri&rsquo;s paid social media campaigns, including budgeting, campaign design, optimization, and reporting on performance metrics; oversee boosted posts and collaborate with internal teams or external partners to maximize reach and impact.</li></ul>Content Creation<ul><li>Own the end-to-end creation of all social media content. You are the designer, writer, and producer&mdash;developing every post from concept to publication.</li><li>Produce and edit high-quality, platform-specific content&mdash;including short-form videos, social post graphics, and social-first stories that make science fun, accessible, and shareable.</li><li>Craft smart, engaging, and accurate social copy that reflects Science Friday&rsquo;s brand voice and journalistic integrity.</li><li>Collaborate with producers, editors, and freelancers to adapt SciFri&rsquo;s audio, digital, and educational content for social media.</li><li>Capture, edit, and package video clips, audio excerpts, and behind-the-scenes moments for social channels.</li><li>Maintain and evolve Science Friday&rsquo;s visual identity across all social platforms, ensuring every post is accurate, consistent, and aligned with our mission.</li></ul>Community Engagement<ul><li>Monitor social media and audience feedback channels (including listener email), surface important questions and feedback to relevant SciFri team members, and facilitate constructive, science-informed discussions on social platforms when appropriate.</li><li>Identify opportunities for user-generated content, live Q&amp;As, and community participation.</li><li>Provide social media strategy and on-the-ground coverage for Science Friday events, including live posting, audience engagement, and behind-the-scenes storytelling; this role will require occasional travel.</li><li>Train and guide SciFri staff on best practices for social media engagement, helping teams amplify content and extend the reach of SciFri&rsquo;s programs across platforms.</li><li>Support key SciFri staff in building and engaging their own social audiences.</li></ul>Analytics, Insights and Optimizations<ul><li>Track and report social media KPIs (reach, engagement, shares, audience growth, referral traffic, etc.).</li><li>Use data to inform content decisions, optimize performance, and identify audience trends.</li><li>Share insights and best practices across teams to inform overall audience strategy.</li><li>Use data to inform creative decisions, platform strategy, and content optimization.</li><li>Experiment with A/B testing and new features to increase engagement and reach.</li><li>Prepare regular performance reports and insights for internal teams, funders, and leadership.</li></ul>Collaboration &amp; Leadership<ul><li>Work closely with Audio, Digital, Education, and Development teams to amplify their work and ensure alignment across platforms.</li><li>Partner with the Editorial team to translate scientific reporting into engaging, social-first storytelling.</li><li>Support fundraising and partnership campaigns with social media strategies and assets.</li><li>Manage external vendors or freelancers as needed for social content production.</li></ul>QualificationsRequired<ul><li>5+ years managing social media for a media, news, or mission-driven brand.</li><li>Proven experience developing and executing platform-specific strategies that drive measurable growth.</li><li>Comfortable being a team of one&mdash;you&rsquo;ll own every aspect of Science Friday&rsquo;s social presence, from strategy to content creation to community engagement.</li><li>Excellent writing and editing skills with a sharp sense of tone, voice, and storytelling.</li><li>Meticulous attention to detail, from copy to captions to cropping, you catch the things others miss.</li><li>Strong creative and technical skills across content creation, including video editing (Premiere Pro, Riverside, CapCut, Descript) and graphic design (Photoshop, Canva, or Adobe Creative Suite).</li><li>Proficiency with major social media platforms and publishing tools (e.g., Buffer, Sprout Social, Meta Business Suite, X/Twitter, Instagram, Bluesky, YouTube, TikTok, and LinkedIn).</li><li>Deep understanding of journalistic standards and ethics.</li><li>3+ years communicating science for a lay audience, including a demonstrated ability to translate complex or technical information into engaging, accessible social content.</li><li>Deep understanding of analytics and strong ability to gather and interpret data to optimize performance.</li><li>Passion for science, public media, and making complex topics relatable and fun for all audiences.</li><li>Willingness and ability to travel for work and occasionally work evenings or weekends to support live events and coverage needs.</li><li>Must be legally authorized to work in the U.S. without sponsorship now or in the future.</li></ul>Preferred<ul><li>Science journalism experience.</li><li>Non-profit experience.</li><li>Understanding of SEO, audience segmentation, and paid media campaigns.</li><li>Experience in nonprofit, media, or educational settings.</li><li>Experience working with or managing social campaigns for podcasts or video series.</li><li>Understanding of accessible and inclusive communication best practices.</li></ul>What We Offer<ul><li>Salary range: $70,000&ndash;$90,000, commensurate with experience and location.</li><li>Comprehensive benefits package including health, dental, and vision insurance; 403(b) retirement plan with employer contribution; generous paid time off; and paid parental leave.</li><li>A mission-driven, collaborative, and creative work environment that values curiosity, inclusion, and experimentation.</li></ul>How to ApplyPlease submit a resume, a brief cover letter, and 2&ndash;3 examples of social media content or campaigns you&rsquo;ve developed that demonstrate your creativity and strategic thinking. Use this link to apply: https://airtable.com/app1Y4Je6kb4WSVbX/shrRUijYBrJewhC2qPlease note: Final candidates will complete a brief design and copy project based on a SciFri archival story. It should take no more than 30 minutes and will be used only for evaluation.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.Job Type: Full-timePay: $70,000.00 - $90,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Parental leave</li><li>Vision insurance</li></ul>Work Location: Hybrid remote in New York, NY 10004

Senior Social Media Manager

Archdiocese of New York

<div>Archdiocese of New York 
The Sheen Center for Thought and Culture 
Marketing Manager 
November 2025
 
Background and Purpose:
Located on Bleecker Street in New York City, the Sheen Center for Thought and Culture is where art and spirituality meet. As an extension of the Archdiocese of New York, the Center works to increase dialogue and discussion on topics related to the Catholic faith, understanding, and civility in today&rsquo;s world. It is a haven for the arts and provides a platform for provocative conversations about diverse and inclusive aspects of humanity as seen through the creative lens of faith and respect. The Center holds several artistic and thought-provoking events throughout the year.
With the goals of increasing brand awareness, in-person event attendance, online engagement, and audience loyalty, the Center is hiring a Marketing Manager to help manage key market execution for the organization and ensure a memorable brand experience for all in-person and online guests. He or she will report to the Managing Director and will be a key partner to the Chief of Staff, Director of Programming, and Patron Services Manager, ensuring that the Sheen Center puts forth a consistent brand voice and vision and ensures a premium experience for all who encounter the organization. He or she will be responsible for generating original content that tells the story of our mission and our programming.

Reports to: Managing Director

Work Location: The Sheen Center for Thought &amp; Culture
18 Bleecker Street, New York, NY 10012

Responsibilities
<ul>
<li>Overall</li></ul><ul><div> 
<ul>
<li>Understand the Sheen Center brand and ensure the brand vision, mission, and values are expressed and appreciated by all audiences.</li></ul></div></ul> 
<ul>
<li>Marketing &amp; Content creation</li></ul><ul><div> 
<ul>
<li>Execute an annual marketing plan aiming to increase in-person attendance and online engagement.</li>
<li>Manage marketing and communications efforts, including website management; digital and traditional marketing campaigns; direct mail, email marketing, and the related database of names; social media management, and content creation.</li>
<li>Generate original content consistent with our brand identity that inspires new and existing audiences to not only engage, but make the journey out to the Sheen Center and transform from audience member to donor.</li>
<li>Report on impact of marketing in a manner that is consistent with the goals of the organization.</li></ul></div></ul> 
<ul>
<li>Customer Experience Marketing</li></ul><ul><div> 
<ul>
<li>Develop strategy for engaging current patrons so that they grow in loyalty and advocacy for the Sheen Center.</li>
<li>Work collaboratively with Sheen Center patron services, operations, and fundraising to continually improve patron experience both online and in person.</li>
<li>Develop practical market research on customer expectations and experiences. Oversee execution and reporting of this market research.</li>
<li>Use methods to evaluate customer experience and report on this metric.</li>
<li>Be the voice of the patron in supporting organizational decisions and communications.</li></ul></div></ul> 

Education, Experience, and Skills:
<ul>
<li>B.A. or higher with emphasis in Marketing</li>
<li>Minimum of 1 year&rsquo; experience in marketing, public relations, advertising</li>
<li>Ability to manage all social media platforms</li>
<li>Highly proficient in Mailchimp (or similar email systems), WordPress, Canva, Adobe Photoshop, and Adobe InDesign.</li>
<li>Working knowledge of SEO and content marketing best practices.</li>
<li>Interest and experience in performing arts marketing and communications.</li></ul> 

Compensation range for this position is: $75,000 &ndash; $85,000 annually. 
This position is considered exempt and not eligible for overtime.
Interested candidates should send a cover letter and resume to: 
teresabayer@sheencenter.org</div>

Sheen Center for Thought and Culture – Marketing Manager

Betches Media

<div>
 
 About Us
 
 
 
 Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we&rsquo;ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.
 
 
 Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.
 
 
 This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.
 
 
 
 Description
 
 
 
 Do you ever read a piece of branded content and think &ldquo;I could do that
 
 so
 
 much better?&rdquo; Did your teacher call you a &ldquo;social butterfly&rdquo; during your parent-teacher conferences in 5th grade? Are you so chronically online that you can share every single twist and turn of the
 
 Love is Blind
 
 love triangles? If you answered &ldquo;yes&rdquo; to any of these questions, you might be *perfect* as Betches&rsquo; next Branded Content Manager.
 
 
 Betches Media is seeking a hilarious and creative branded content manager to help our team craft fun, effective web, newsletter, and social content for our brand partners. We&rsquo;re looking for someone who can nail the delicate balance between hilarious content and showing our clients off to our audience in a way that makes them say, &ldquo;I want that!!&rdquo; The ideal candidate is a huge Betches fan, a marketing wiz, and, above all, an ace at seamlessly combining voice-driven language with client KPIs.
 
 
 This role reports to the Senior Director of Branded Content and will work cross-functionally with multiple departments, including sales, editorial, and marketing. You should have demonstrated strong, clean writing skills, be extremely organized, and have experience in branded content.
 
 
 If interested, candidates should have examples of all relevant work experience. In other words, we want to see examples of your funniest writing, especially for branded or marketing projects.
 
 
 
 Roles &amp; Responsibilities
 
 
 
 <ul>
 <li>
 Write, execute, and appear in engaging, humorous content for branded content across web, social, and newsletters, incorporating brand messaging while staying true to the Betches voice
 </li>
 <li>
 Script social video series alongside our branded video team
 </li>
 <li>
 Work closely with the data and analytics teams to assess content performance and shift strategy based on those findings
 </li>
 <li>
 Advocate for our content during all stages of the branded content process to ensure it&rsquo;s executed in alignment with our most recent findings, best practices, and audiences in mind
 </li>
 <li>
 Work closely with organic content teams to implement key learnings and share performance insights
 </li>
 <li>
 Collaborate frequently and efficiently with other areas of the business, including marketing, editorial, and sales
 </li>
 <li>
 Sit-in on both internal and external kick-off calls and work closely with the account management team to craft and edit content that aligns with client needs
 </li>
 <li>
 Serve as the touchpoint for organic content managers to ask questions, share suggestions, and raise concerns regarding branded content day to day
 </li>
 <li>
 Work closely with the senior director of branded content to ideate big-picture ideas around tentpoles, key pulse moments, and other larger campaigns
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 3-5 years of branded content strategy and/or editorial experience
 </li>
 <li>
 Strong knowledge of branded marketing and editorial strategies
 </li>
 <li>
 Proven track record in producing engaging marketing or editorial content
 </li>
 <li>
 A demonstrated ability to write engaging, funny, and clean copy in line with the Betches voice
 </li>
 <li>
 The agility and flexibility to work in a small, fast-moving team and a growing business
 </li>
 <li>
 Exceptional organizational skills with the ability to juggle multiple tasks and meet tight deadlines
 </li>
 <li>
 Familiarity with and strong enthusiasm for entire Betches Media brand
 </li>
 <li>
 Quick, witty creative mindset with a knack for ideation and thoughtful experimentation
 </li>
 <li>
 Bachelor&rsquo;s degree from an accredited college or university preferred
 </li>
 <li>
 Proficient in Adobe Illustrator, Photoshop, Canva or After Effects
 
 
 </li>
 </ul>
 
 Compensation
 
 
 
 The expected annual base salary for this role is $80,000 - $100,000. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.
 
 
 
 Learn More About Our Culture And Perks
 
 
 
 
 Our DEI+ Commitment
 
 
 
 At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.
 
 
</div>

Branded Content Manager

Explore 543+ Senior online marketing manager in New York this November. Find roles across top companies and apply now to boost your career.