content marketing specialist Jobs in Houston United States

content marketing specialist

social media content creator

BeeWell Senior Care

Overview We are seeking a motivated and detail-oriented Marketing Assistant to join our dynamic marketing team. The ideal candidate will support various marketing initiatives and campaigns, contributing to our overall marketing strategy. This role requires a blend of creativity and analytical skills, as you will assist in executing multichannel marketing efforts, analyzing performance metrics, and creating engaging content across platforms.Responsibilities<ul><li>Assist in the development and execution of marketing campaigns across various channels including social media, email, and print advertising.</li><li>Conduct research to identify market trends, customer preferences, and competitive analysis to inform marketing strategies.</li><li>Support SEO efforts by optimizing website content and ensuring best practices are followed for improved search engine visibility.</li><li>Create compelling content for blogs, social media posts, email newsletters, and other marketing materials.</li><li>Manage social media accounts by scheduling posts, engaging with followers, and analyzing performance metrics.</li><li>Utilize tools such as Google Analytics to track campaign performance and generate reports on key metrics.</li><li>Collaborate with the sales team to align marketing strategies with sales goals and support advertising sales initiatives.</li><li>Assist in managing the company&rsquo;s website using WordPress; basic HTML knowledge is a plus for making updates.</li><li>Help coordinate product management tasks and budgeting for marketing projects.</li><li>Stay updated on industry trends in digital marketing, e-commerce, B2B marketing, and performance marketing.</li></ul>Skills<ul><li>Proficiency in digital marketing techniques including SEO, content marketing, email marketing, and social media marketing.</li><li>Familiarity with Adobe Creative Suite for designing promotional materials is highly desirable.</li><li>Experience with multichannel marketing strategies and tools for effective campaign execution.</li><li>Strong analytical skills with the ability to interpret data from Google Analytics and other analytics platforms.</li><li>Knowledge of Google AdWords for managing online advertising campaigns effectively.</li><li>Excellent copywriting skills for creating persuasive content that resonates with target audiences.</li><li>Ability to work collaboratively within a team environment while also being self-motivated to complete tasks independently.</li><li>Strong organizational skills with attention to detail in managing multiple projects simultaneously. If you are passionate about marketing and eager to learn in a fast-paced environment, we encourage you to apply for this exciting opportunity as a Marketing Assistant!</li></ul>Job Type: Part-timePay: $15.00 - $22.00 per hourExpected hours: 8 &ndash; 20 per weekWork Location: Hybrid remote in Houston, TX 77027

Marketing Assistant

Tremco CPG Inc.

<div>Tremco Construction Products Group (CPG), part of RPM International Inc., unites industry-leading building envelope solutions manufacturers, service providers and trusted brands&mdash;including Tremco, Nudura, Dryvit, Willseal, Weatherproofing Technologies, Inc. and Weatherproofing Technologies Canada&mdash;to deliver comprehensive, integrated building systems. With operations spanning North America, Europe, Asia-Pacific, India and Latin America, Tremco CPG has a global presence supported by regional businesses and distributors who understand local market needs for commercial, industrial and residential construction and restoration projects.
GENERAL PURPOSE OF THE JOB:
The Content Marketing Specialist assists in the development and curation of technical marketing content to ensure thought leadership, engage customers, drive leads and achieve Tremco CPG brands&rsquo; business goals in the construction and architecture sectors. The Content Marketing Specialist must be a skilled writer with the ability to strike a balance between precise technical writing and creative storytelling to educate our target audiences about building science and our roofing, HVAC, structural framing, exterior facades, waterproofing and other building material solutions.
The Content Marketing Specialist must be able to produce written content that is accessible across online and print platforms and utilize digital measurement tools and platforms to evaluate content performance.
This is a hybrid role working out of the Houston office several days a week.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
<ul><li>Works with the Content Marketing Manager to:
<ul><li>Develop the annual content marketing plan;
</li><li>Establish metrics for measuring the performance of specific pieces of content as well as campaigns and the overall content program; and
</li><li>Utilize data to adjust content strategy as needed.
</li></ul></li><li>Collaborates with/interviews internal and external subject matter experts (For example, Product Line Management, Technical Services, Design Engineering, and Sales.) to draft and edit technical content pieces that engage key audiences, increase website traffic and ultimately drive leads. Content types include, but are not limited to, blog posts, white papers, articles, e-books, project profiles, presentations/webinars, and industry award submissions.
</li><li>Repurposes content in a variety of formats for different audiences and platform preferences. Examples include brainstorming how educational articles can be turned into short-form social media posts or converting a webinar into a blog article.
</li><li>Identifies appropriate topics for new content development through a variety of methods including collaborating with our SEO Specialist and Social Media Specialist, conducting online research, reading print and digital industry publications, attending trade shows, and monitoring competitor and industry association activities.
</li><li>Solicits content contributions from third parties, including architects, consultants, specifiers and contractors, to draft, edit and disseminate these works.
</li><li>Assists with internal communication projects as needed.
</li><li>Develops and coordinates cross-channel content campaigns in alignment with the Marcom Specialists and Digital Marketing team.
</li><li>Publishes content with related photos and videos to brand websites through our CMS system, Kentico.
</li></ul>EDUCATION REQUIREMENT:
Bachelor&rsquo;s degree in Marketing, Communications, Journalism, English or related field.
EXPERIENCE REQUIREMENT:
<ul><li>2-4 years&rsquo; experience in copywriting, digital marketing, social media or content marketing where most of the time was spent writing and editing content for a technical audience.
</li><li>Experience in construction, architecture, building materials, or a related industry is preferred but not required.
</li></ul>CERTIFICATES, LICENSES, REGISTRATIONS:
Priority consideration will be given to candidates with relevant certifications such as HubSpot Content Marketing and Google Digital Marketing &amp; E-commerce Certificates (preferred, not required)
OTHER SKILLS, ABILITIES, AND QUALIFICATIONS:
<ul><li>Excellent writing and oral communication skills.
</li><li>Ability to understand technical subject matter and produce compelling content for technical audiences, including contractors, architects, consultants and engineers, in a range of lengths and formats for a variety of media platforms such as blog posts, emails, articles, videos and case studies.
</li><li>Creative flair and an eye for effective graphic design.
</li><li>Thorough understanding of the digital marketing space and a passion for learning and growing as new technologies emerge.
</li><li>Understanding of digital media including website layouts, display advertising, search engine optimization (SEO) and social media.
</li><li>Experience with digital media measurement tools and platforms to tie content marketing campaigns to lead acquisition.
</li><li>Ability to work under pressure and prioritize tasks in a high-volume work environment where guidelines and deadlines often change.
</li><li>Excellent organizational skills and ability to manage projects involving cross-functional teams.
</li><li>Experience with photo editing and graphic design software such as Canva or the Adobe Creative Suite (InDesign, PhotoShop, Illustrator) is preferred.
</li><li>May include travel up to 10%.
</li><li>Knowledge of building construction, architecture, material science and/or related fields is preferred.
</li></ul>PHYSICAL DEMANDS: Incumbent must be able to stand, walk, sit, use hands, reach, talk, hear, and lift up to 25 lbs.
BENEFITS AND COMPENSATION:
The hourly rate/salary range for applicants in this position generally ranges between $48,426 and 60,532 and $ . This range is an estimate, based on potential employee qualifications, operations, needs, and other considerations permitted by law.
The Company offers a variety of benefits to its employees, including but not limited to health insurance, paid holidays, paid time off, 401(k) Savings and Trust &amp; Plan with company match, Company Pension Plan, Performance Based Bonus/Commission, and continuing education.
All qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.</div>

Content Marketing Specialist

Befitnow Canada

Join Our Fast-Growing Team! Video Editor &amp; Graphic Designer WantedLocation: Houston, TX (near IAH Airport) Compensation: $40,000 &ndash; $60,000 per year (based on experience and qualifications) Employment Type: Full-timeAbout BeFitNow USA: BeFitNow USA is a fast-growing fitness equipment retailer serving both commercial and residential clients. We help people and businesses live healthier, more active lives through top-quality fitness solutions. Our team is expanding, and we&rsquo;re looking for a creative Graphic Designer to help us tell our story and showcase our products in exciting ways.What You&rsquo;ll Do:<ul><li>Bring our products to life through engaging content for social media, marketing campaigns, and our website.</li><li>Design eye-catching graphics for digital and print marketing, from social posts to promotional materials.</li><li>Collaborate with marketing and sales teams to develop visual concepts that grab attention and drive sales.</li><li>Keep our brand consistent and fresh across all creative projects.</li><li>Stay ahead of design trends and video techniques to continually elevate our content.</li></ul>What We&rsquo;re Looking For:<ul><li>Proven experience as a graphic designer.</li><li>Skilled in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, etc.).</li><li>Strong storytelling and visual communication skills.</li><li>Ability to manage multiple projects, meet deadlines, and maintain attention to detail.</li><li>Experience with motion graphics, animation, or e-commerce/retail content is a plus.</li></ul>Why You&rsquo;ll Love Working Here:<ul><li>Competitive salary: $40k &ndash; $60k, based on experience.</li><li>Work on diverse, creative projects that showcase the latest in fitness equipment.</li><li>Join a fast-growing company with opportunities for professional growth and advancement.</li><li>Collaborative, supportive, and dynamic work environment.</li></ul>Job Type: Full-timePay: $40,000.00 - $60,000.00 per yearBenefits:<ul><li>Paid time off</li></ul>Work Location: In person

Graphic Designer for Fitness Brand

Optidge

<div>Description:

About Us
Optidge is a home-grown remote-first digital marketing agency supporting small and medium businesses with SEO, paid media, and web development services. We&rsquo;re a team of ~40 spread through the US and internationally, aligning to values of Mentorship, Stewardship, Excellence, and Communication.
The Role:
The Paid Social Associate will report into the Paid Media Lead, focusing on client deliverables across Meta, LinkedIn, Google, and other social advertising platforms. We have scoped this role between 15-20 hours per week, with a budget of $22 to $25 per hourly rate.
This role is perfect for an early career candidate or someone looking to grow their paid social skills from a baseline level into an expert over time.
Day To Day and Year 1:<ul><li>
Build and launch ads through multiple social platforms (Meta, Reddit, Tiktok, etc), upholding a high standard of excellence while balancing cost and ROI.</li><li>
Assess campaign performance on established KPIs, surfacing high level and strategic insights to your team for broader campaign impact</li><li>
Own the first pass of monthly reporting for Social client accounts</li><li>
Support the creative briefing process and development of creative content for client deliverables</li></ul>
Within 3 months you&rsquo;ll&hellip;<ul><li>
Have completed onboarding, understand our client operations, and begun work on client Paid Social projects.</li><li>
Have successfully begun support work on 4-5 client accounts, working collaboratively with Strategists/Specialists to complete deliverables</li><li>
Operate day to day with little or no supervision needed.</li></ul>
By 6 months you&rsquo;ll&hellip;<ul><li>
Fully own your responsibilities for ad building and campaign performance, acting as a strategic support to our Strategists and Specialists</li><li>
Support client projects and deliverable management through email and slack communication across team lines</li></ul>
At 12+ months you&rsquo;ll&hellip;<ul><li>
Be a trusted, integrated member of the Paid Media Team that both clients and team members trust to own &ldquo;first touch&rdquo; Paid Social campaign work</li><li>
Grow your portfolio of client projects to a full workload of 7-9 active projects</li><li>
Have identified 1-2 areas of improvement for processes, tools, or workflows to support company initiatives.</li></ul>
Requirements: 
Your Experience
To be successful in this role, you should have accomplished the below and be confident in owning each area on our team:<ul><li>
Experience managing or supporting paid social campaigns for clients across a variety of platforms</li><li>
Expertise with and client campaign experience using Meta Ads, LinkedIn Ads, Google Ads, Reddit Ads, and other social media platforms.</li><li>
Strong client relationship management, resulting in strong CSAT and account expansion through upsells or cross-selling.</li><li>
Experience working in a small agency or a startup in a remote environment - you know how to navigate a little chaos with a calm head.</li></ul>
Why Optidge?
Our team is a blend of full-time employees and fractional contractors. This allows each individual the flexibility to do work they enjoy in the structure they prefer. Regardless of your employee classification, we offer benefits that align to our values, including:<ul><li>
Individual growth plans that help you achieve your ideal career path</li><li>
Incredible company culture. We are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships.</li><li>
Great career growth opportunity. You&rsquo;ll have direct access to agency leadership and graduate level university training.</li></ul></div>

Paid Social Associate

National Trench Safety

<div>The Project &amp; Design Coordinator keeps marketing projects organized, documented, and on schedule. Manages project tools, coordinates deliverables, supports design and production, maintains timelines and files, routes artwork for review, and updates marketing materials and web content. This role works closely with the Strategic Marketing Manager and Brand Manager to support campaigns, trade shows, and daily marketing operations. 
Key Responsibilities<ul><li>
Build and maintain project tracking systems in Asana, Teams, or similar tools for requests, timelines, and updates.</li><li>
Coordinate daily tasks and deadlines for campaigns, trade shows, and internal initiatives.</li><li>
Support the Brand Manager by updating existing graphics, layouts, and templates in Adobe Creative Suite based on provided direction and established brand standards.</li><li>
Format PowerPoint presentations, sales materials, and internal slides using existing templates.</li><li>
Manage the approved LinkedIn posting calendar and schedule company posts.</li><li>
Support trade show logistics: vendor forms, booth materials, shipping, and post-event follow-ups.</li><li>
Review online store proofs, verify logo placement, and coordinate with vendors on custom item requests.</li><li>
Update Google Business listings for branches, including new openings or relocations.</li><li>
Post approved SharePoint announcements and assist with WordPress content updates.</li><li>
Maintain a clean, organized asset library for photos, videos, and creative files.</li><li>
Proof marketing materials and internal files for accuracy before release.</li><li>
Keep shared folders, project archives, and vendor documentation current.</li><li>
Other responsibilities as assigned</li></ul> 
Knowledge and Skills<ul><li>
Experience using Asana, Teams, or similar project management tools.</li><li>
Working knowledge of LinkedIn posting, WordPress, Google Business Profiles and social media management</li><li>
Strong proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) for updates</li><li>
Advanced PowerPoint and Microsoft Office skills.</li><li>
Exceptional communication and vendor management skills</li><li>
Solid organization, project management skills and attention to detail</li></ul> 
Qualifications<ul><li>
Bachelor's degree in marketing, communications or related field preferred.</li><li>
Minimum of (3) three years of marketing coordination, production, or project support, preferably in the manufacturing or construction industry.</li></ul></div>

Project and Design Coordinator

Bishop Lifting

<div>Our Mission:
Join the Industry Leader in Lifting Solutions 
At Bishop Lifting Products, Inc., we don&rsquo;t just move loads &ndash; we move industries forward. As the most trusted name in lifting, we&rsquo;ve been solving routine and complex challenges since 1984 with top-quality products, deep expertise, and unmatched customer service. From wire ropes to rigging, slings, and below-the-hook solutions, we&rsquo;ve got the gear and the grit to support America&rsquo;s toughest jobs.
With 40+ locations nationwide, a growing team, and a culture built on safety, service, and teamwork, Bishop Lifting is where hard work meets opportunity. Be part of a company that&rsquo;s lifting the industry &ndash; and our people &ndash; to new heights.<h1 class="jobSectionHeader">
Overview</h1>
We are seeking a highly creative Marketing Designer (90% Senior Graphic Designer + 10% Marketing Coordinator duties) with strong visual communication skills to join our multi-brand marketing team and support our growing B2B marketing efforts across print, digital, sales, and tradeshow channels.
This hands-on production role is ideal for an artistic, detail-oriented designer with strong organization skills and experience creating assets that leverage outstanding visual design to drive engagement and sales across industrial industries. You&rsquo;ll work closely with the marketing team to design and deliver high-quality collateral, campaign assets, and branded content that align with business goals and brand guidelines.
Duties will include ownership of physical material asset handling in Houston, including assessing, documenting, packing, shipping, and/or receiving tradeshow materials at our Houston marketing hub and/or Houston-based marketing contractors (such as our primary swag supplier and large booth tradeshow management company). This is the only element of the role that is NOT remote work. No in-office requirement for routine tasks.<h1 class="jobSectionHeader">
Key Responsibilities</h1><h2 class="jobSectionHeader">
Design &amp; Production:</h2><ul><li>
Design sales and marketing materials such as product flyers, brochures, catalogs, line cards, email graphics and eBlasts, newsletters and print ads with strong attention to hierarchy, layout, and detailed design elements.</li><li>
Build, update, and/or redesign multi-page catalogs (up to ~500 pages) using InDesign and leveraging automation tools such as GREP, styles, Data Merge (CSV imports), and/or InCopy linking. Manage assets and coordinate proofing with knowledgeable team members.</li><li>
Support design needs for marketing campaigns including trade shows, events, product launches, inhouse video production, and promotions.</li><li>
Create social media graphics, digital ad assets, and web-based graphics.</li><li>
Design, create and/or edit existing product specification sheets, infographics, and B2B presentation materials.</li><li>
Assist with resource creation for sales teams and execute specialty design projects with guidance from director of marketing:</li><li>
Create structured templates for Word and PowerPoint to be used by sales teams and executive stakeholders;</li><li>
Website landing page wireframes;</li><li>
Icon and logo design;</li><li>
Manipulation and/or creation of custom vector illustrations (infographics, callouts, diagrams, charts, and/or character-based scenes.</li><li>
Design within (and help build) brand guidelines, while contributing creative solutions to evolve the brands visually.</li><li>
Understand and distinguish between the visual communication styles of different audiences our marketing team creates material for (end users versus B2B versus corporate) and adjust layout / styling within brands to accommodate each (with guidance from marketing team and/or brand documentation).</li></ul><h2 class="jobSectionHeader">
Marketing &amp; Campaign Support:</h2><ul><li>
Design for multi-channel marketing campaigns with platform-specific asset variations.</li><li>
Design email graphics and build marketing emails using Klaviyo (similar interface to MailChimp).</li><li>
Design image-based social media posts under the direction of our social media content specialist and/or director of marketing.</li><li>
Assist social media content specialist with post scheduling (using Hubspot, will train) for additional brands and as backup while they are traveling to collect new footage.</li><li>
Optimize files for fast-loading, high-impact use across web, email, and digital ads.</li><li>
Conduct creative visual research and generate moodboards based on thematic- and goal-oriented directives.</li><li>
Own content follow-through and accuracy, including technical product details, grammar, spelling, case-sensitivity, and overall tone of messaging with guidance from team members.</li></ul><h2 class="jobSectionHeader">
Brand Asset &amp; File Management:</h2><ul><li>
Build and maintain asset libraries and templates across multiple brands.</li><li>
Use strict file organization and naming conventions, cloud systems, and FTP tools to support efficient asset management.</li><li>
Manage and update brand assets within platforms such as PIMs, DAMs, swag stores, and digital catalog systems.</li></ul><h2 class="jobSectionHeader">
Communication &amp; Execution:</h2><ul><li>
Collaborate with marketing, product and sales teams, and outside vendors to gather accurate information.</li><li>
Communicate with internal and external stakeholders via professional written, digital meeting, and voice call interactions.</li><li>
Proactively solve incomplete or unclear project requests by asking follow-up questions or validating content, either through marketing team or by reaching out directly to internal and external stakeholders.</li><li>
Review and edit designs for alignment with project brief, brand guidelines, design hierarchy, and CTA effectiveness.</li></ul><h2 class="jobSectionHeader">
Nature of Workday</h2><ul><li>
This is a remote role. It has no regular in-office requirements, but you will need to be able to regularly attend digital meetings and collaborative virtual discussions.</li><li>
You will be expected to maintain a regular work schedule that allows at least 4 working hours&rsquo; overlap with the rest of the team (M&ndash;F, 11 a.m. to 4 p.m. Central time).</li><li>
Day-to-day work will largely be independent and self-directed based on assigned tasks and &ldquo;big picture&rdquo; projects, but conducted under the guidance of the director of marketing.</li><li>
Weekly digital team meetings and open-door leadership policies ensure on-demand access to fellow creatives and assistance with or clarification on assigned tasks.</li><li>
We expect at least half your weekly work (on average) to be fast-paced, hands-on design production, with ideation, content validation, asset management, communication, and marketing support duties to make up the remainder of your work hours.</li><li>
The mix of duties on any given day will vary significantly by season and over time; our marketing team is newly restructured and in the process of creating a lot of first-time material and significant redesigns. We&rsquo;re also in the process of developing team documentation, so the right person for this role must be flexible and adaptive.</li><li>
We anticipate &lt;10% of duties for this role will require intermittent hands-on material asset handling in Houston, and this will not be on any regular schedule or frequency. Tasks may include:</li><li>
assessing, documenting, packing, shipping, and/or receiving tradeshow materials at our Houston marketing hub;</li><li>
reviewing paper options, Swag product options, and/or other marketing materials that require in-person attention;</li><li>
physical review of large tradeshow assets housed our assets management company.</li><li>
This is the only element of the role that is NOT remote work. No in-office requirement for routine tasks.</li></ul><h1 class="jobSectionHeader">
Skills &amp; Qualifications</h1><h2 class="jobSectionHeader">
Required</h2><ul><li>
3+ years of professional experience in high volume graphic design production &amp; ideation, preferably in B2B or industrial sectors.</li><li>
Strong portfolio showing multi-channel campaigns, product catalogs, flyers, ads, and digital content.</li><li>
Advanced proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop, InCopy, Acrobat).</li><li>
Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Outlook, OneDrive) and general business computer competency such as familiarity with keyboard shortcuts and other time-saving techniques.</li><li>
Expert ability to automate styling for large page counts through built-in program features for InDesign (styles, Greps, Data Merge).</li><li>
Advanced design, typesetting, print production, layout, and vector-level illustration and/or manipulation (i.e. logos, diagrams, icons).</li><li>
Expert creative styling and brand differentiation methodologies in material production.</li><li>
Intermediate photo editing and manipulation techniques, ability to learn new tools and maintain awareness of marketing design best practices.</li><li>
Ability to use email building features in marketing platforms like Klaviyo.</li><li>
Knowledge of print production standards and able to precisely adhere to vendor specs.</li><li>
Ability to interpret and organize technical product information into clear, effective visuals.</li><li>
Detail-oriented and self-motivated with strong time management, organizational and communication skills.</li><li>
Comfortable managing tasks through Trello, Teams, email, and cloud storage systems.</li><li>
Able to independently complete work in a timely manner and adhere to project deadlines while adhering to precise requirements and details.</li><li>
Able to learn and thrive in a remote-only work environment.</li><li>
Willing to learn about our products and services. We will train, but expect basic understanding of our industry within 1 year of hire.</li><li>
Readily maintain a pleasant demeanor and treat all team members with respect, objectivity, honesty, and empathy.</li><li>
Must have access to reliable transportation and be within driving distance of Houston to complete intermittent hands-on marketing materials handling. Scheduling will be as-needed and scheduling for in-town trips will be flexible / with advance notice. This is a mostly seasonal task, usually summer and early fall, and should not be needed more than one to two instances per month on average.</li><li>
Must be authorized to work in the United States without sponsorship.</li><li>
Must be able to pass a pre-employment background check and drug test.</li></ul><h2 class="jobSectionHeader">
Preferred but not required</h2><ul><li>
Knowledge of lifting and rigging products and services (we are able to provide education material and access to experts for learning our industry).</li><li>
Familiarity with industrial businesses that require heavy lifting, working at height, and/or vehicle recovery (this is our customer base).</li><li>
Exposure to UI/UX design, wireframing.</li><li>
Knowledge of basic marketing and advertising principles.</li><li>
Headline- and bullet-level copywriting with AI assistance.</li></ul><h1 class="jobSectionHeader">
Why This Role?</h1>
While the rest of the world rushes to 100% AI design teams, we will continue to support authentic creativity from real people.
This is an excellent role for a motivated designer looking to grow in a business-focused, design-respected environment. You&rsquo;ll get the opportunity to work on a wide variety of projects while gaining exposure to integrated marketing campaigns in a stable, industrial B2B setting, all from the comfort of your own space.
Our marketing team is full of highly dedicated marketing and creative professionals who care about getting it done, and getting it right. We believe in being accountable for our own work, but we&rsquo;re ready to help one another at a moment&rsquo;s notice. As a team, we achieve success through whole-hearted cooperation and open communication.</div>

Marketing Graphic Designer

Geospace Technologies

<div>The role of Digital Marketing Specialist at Geospace Technologies supports targeted marketing activities for the global business enterprise including all business units and subsidiaries. The Digital Marketing Specialist reports directly to the Vice President of Global Marketing.
This role the specialist will contribute to the overall corporate and product marketing initiatives through the company&rsquo;s digital platforms including websites, social media, email campaigns and other digital channels. As the digital lead, this role requires on solid communication with other departments to effectively execute objectives and coordinate with colleagues to accomplish tasks.
Key Responsibilities:<ul><li>
Plan, write/develop and execute digital components of marketing campaigns to include email blasts, web pages, blog posts, social media postings and podcasts</li><li>
Plan, develop and execute digital advertising campaigns (Google Ads, LinkedIn Sponsored Content, etc.). Identifies trends and insights and optimizes spend and performance based on the insights.
</li><li>Engage in marketing automation and email marketing campaigns to support lead nurturing.</li><li>
Manage online assets of the company managing corporate website, SEO/SEM, CTAs, UTMs and other online engagement and analytics tools. Assist in maintaining the corporate website by providing insights/current trends of the digital landscape.
</li><li>Track website analytics, campaign metrics, and digital KPIs and support communication of digital marketing campaign activities and analytic data to executive leadership.
</li><li>Collaborate with internal teams to create landing pages and optimize user experience.</li><li>
Identify critical conversion points and drop-off points and optimize user funnels.</li><li>
Recommend and implement digital best practices.</li><li>
Manage agencies and other vendor partners associated with digital assets.</li></ul>
To succeed in this role, the Digital Marketing Specialist will:<ul><li>
Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.</li><li>
Represent the marketing department as a positive brand ambassador with customers, colleagues, and key stakeholders</li></ul><ul><li>
Support marketing department annual goals by identifying and recommending strategies for success with emphasis on digital tools</li><li>
Communicate regularly and proactively with the VP of Global Marketing on project status</li></ul>
Benefits:
At Geospace our employees enjoy benefits to support their physical, financial, and emotional wellness. These benefits include:
<ul><li>Comprehensive medical, dental and vision plans
</li><li>401(k) with a percentage match
</li><li>Supplemental insurance options
</li><li>Paid time off program with paid holidays
</li></ul>Paid volunteer hours, and charitable giving matches
<ul><li>Bachelor&rsquo;s degree in communications, marketing, advertising, or a related field, or three (3) years of relevant experience</li><li>
Experience with website management tools &ndash; Wordpress preferred</li><li>
Graphic design, photography or videography experience preferred (Adobe Suite, Canva, etc.)</li><li>
Proficiency with digital marketing management tools (Monday.com and HubSpot experience preferred)</li><li>
Strong critical thinking and organizational skills</li><li>
Computer literacy, particularly in Microsoft Office</li><li>
Ability to represent the marketing department as a positive brand ambassador with customers, colleagues, and key stakeholders</li></ul></div>

Digital Marketing Specialist

Explore 38+ Social media content creator in Houston United States this November. Find roles across top companies and apply now to boost your career.