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digital marketing specialist

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AppedologyPK Recruitment

Social Media &amp; Growth Specialist. Role SummaryAppedology is hiring a Social Media &amp; Growth Specialist to independently manage the organic social media strategy and execution for our US-based brands. This is a full-ownership role where the candidate must drive everything from strategy and content creation to daily publishing, community engagement, and measurable results - strictly organic, with no paid advertising required.The primary goal is to transform our social presence into a predictable source of audience growth, strong engagement, and qualified inbound leads.II. Core Responsibilities (Full Ownership)The specialist is fully responsible for the entire social media cycle and must work autonomously.Strategy &amp; Planning<ul><li>Develop and execute a 90-day organic growth strategy targeting US audiences across platforms like LinkedIn, Instagram, X/Twitter, and Facebook.</li></ul><ul><li>Build and maintain a 12-week rolling content calendar, ensuring consistent publishing and alignment with overall marketing objectives.</li></ul>Content Creation &amp; Publishing<ul><li>Create, schedule, and publish 15-20 high-value organic posts weekly.</li></ul><ul><li>Write engaging captions, hooks, and Call-to-Actions (CTAs), maintaining the appropriate US tone.</li></ul><ul><li>Repurpose existing long-form content (blogs, articles) into platform-specific formats (carousels, reels, shorts).</li></ul><ul><li>Liaise with internal Design and Content teams for asset delivery, but maintain final accountability for publishing quality and accuracy.</li></ul>Community Management &amp; Leads<ul><li>Actively engage with the community, responding to comments and DMs promptly (target response time: under 2 hours).</li></ul><ul><li>Identify customer pain points and translate these insights into relevant, high-performing content.</li></ul><ul><li>Implement organic funnels (e.g., link-in-bio optimization, specific CTAs) to generate inbound leads.</li></ul>Performance Tracking &amp; Reporting<ul><li>Track and analyze performance metrics weekly and monthly.</li></ul><ul><li>Deliver concise reports with actionable insights and clear recommendations for improvement.</li></ul><ul><li>Coordinate content themes with internal SEO efforts to leverage trending topics.</li></ul>III. Performance Metrics (KPIs)Success in this role will be measured by consistent delivery and improvement across these key organic metrics:Focus AreaKPITargetLeads (Organic)Qualified leads from social media8 per monthFollower GrowthMonthly increase+10-15%Engagement RateInteraction per post+2-3% MoMPublishing ConsistencyCalendar execution rate95-100%Response TimeComments/DMs response time&lt; 2 hoursContent QualityBrand alignment100% adherenceIV. Qualifications &amp; AssessmentA. Required Qualifications<ul><li>Education: Bachelor's degree (16 years of education) in Marketing, Business Administration, Communications, or a related field - mandatory.</li></ul><ul><li>Experience: 3-5 years of hands-on experience managing organic social media for brands targeting US audiences.</li></ul><ul><li>Skills:</li></ul><ul><li>Excellent command of English (US tone and style).</li></ul><ul><li>Proficiency with Meta Business Suite (organic functions), LinkedIn Page Management, Canva, and scheduling tools (Metricool, Buffer, Later, etc.).</li></ul><ul><li>Familiarity with SEO fundamentals for content alignment.</li></ul><ul><li>Strong short-form copywriting, organization, and analytical skills.</li></ul>B. Mandatory Pre-Hiring AssessmentAll shortlisted candidates must complete a hands-on Social Media Skills Test covering these four critical aspects:Skill AreaAssessment DescriptionSEO AwarenessIdentify and apply trending keywords in sample social post captions.CopywritingWrite a 3-post carousel script with engaging CTAs for a US-based audience.Basic DesignCreate one static post or carousel graphic in Canva following mock brand guidelines.Social Media StrategyDraft a 7-day mini-content calendar showing tone, post type, and objective.V. Application RequirementsPlease submit the following items with your application:<ul><li>Updated resume.</li></ul><ul><li>Portfolio or links to brand accounts you have managed (with measurable metrics, if available).</li></ul><ul><li>A short case study (1-page) demonstrating organic growth or engagement results from previous work.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per month

Social Media & Growth Specialist (US BASED EVENING SHIFT)

Osaka Motors

As a Social Media Marketing Specialist, is responsible for overseeing one or more social media accounts for a business. Their duties include creating and updating social media posting schedules, replying to comments from subscribers or liking tagged photos and coordinating with other professionals to determine how to market a brand and its products or services using social media.Social Media Specialist duties and responsibilities:A follows conversation on the internet while interacting with the public at the same time, unable to predict what other users will say. The specialist is responsible for monitoring trending hashtags and topics while finding unique ways to integrate them into the brand.A social media specialist may also work with other staff members as a way to further promote a brand, such as bringing in marketing consultants to help publicize an event. The specialist is responsible for tracking whether or not social marketing efforts have been successful through goal setting with markers for identifying success through various online analytical tools. Other job duties include:<ul><li>Ability to develop and implement a corporate social media strategy</li><li>Ability to monitor online activity across departments and geographical areas to ensure anyone using the company&rsquo;s online tools is following established guidelines and best-practice rules</li><li>Encourage greater social media participation</li><li>Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand&rsquo;s social media strategy</li></ul>Location: Tariq Road, Karachi Shift: 1:00 PM to 10:00 PMFor more details contact us directly on &#8234;+92330-4929290 Email: rabia.qaiser@aisquare.ioJob Type: Full-timePay: Rs30,000.00 - Rs50,000.00 per monthWork Location: In person

Social Media Specialist

Softnox Technologies.

We are hiring for &quot;Social Media Specialist&quot; for our Marketing department.A Social Media Specialist follows conversations on the internet while interacting with the public at the same time, unable to predict what other users will say. The specialist is responsible for monitoring trending hashtags and topics while finding unique ways to integrate them into the brand.A social media specialist may also work with other staff members as a way to further promote a brand, such as bringing in marketing consultants to help publicize an event. The specialist is responsible for tracking whether or not social marketing efforts have been successful through goal setting with markers for identifying success through various online analytical tools. Other job duties include:<ul><li>Ability to develop and implement a corporate social media strategy</li><li>Ability to monitor online activity across departments and geographical areas to ensure anyone using the company&rsquo;s online tools is following established guidelines and best-practice rules</li><li>Encourage greater social media participation</li><li>Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand&rsquo;s social media strategy</li><li>Prepare Social media accounts and prepare social media calendars.</li></ul>Time: 12pm-9pmSend your cvs hr@softnoxtechnologies.netJob Type: Full-timeWork Location: In person

Hiring Talent

We are looking for a highly organised and creative Social Media Manager to oversee our client's social media platforms.Experience: 3 to 4 yearsJob Type: Full-time onsiteTimings: 12 pm to 9 pm / 1 pm to 10 pmKey Responsibilities:<ul><li>Develop, implement, and manage social media strategies across various social media platforms (Instagram, LinkedIn, Facebook, etc.)</li><li>Create and curate engaging content (posts, reels, stories, videos, etc.)</li><li>Plan and maintain a content calendar aligned with marketing and brand goals</li><li>Monitor trends, hashtags, and platform updates to keep content fresh and relevant</li><li>Work closely with design and content teams to produce visually appealing content</li><li>Engage with followers, respond to queries, and build online communities</li><li>Track and report performance metrics (engagement, reach, impressions, conversions)</li><li>Manage paid social campaigns and collaborate with performance marketing teams</li><li>Stay updated with latest social media best practices and technologies</li></ul>Skills Required:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Media, or a related field</li><li>Strong understanding of social media tools and platforms (e.g., Meta Business Suite, Canva, etc.)</li><li>Excellent written and verbal communication skills</li><li>Creative thinking with an eye for design and storytelling</li><li>Ability to analyze data and use insights to drive content performance</li></ul>Interested candidates may applyJob Type: Full-timeApplication Question(s):<ul><li>Are you willing to work onsite from 12 pm to 9 pm?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>social media management: 3 years (Preferred)</li></ul>Work Location: In person

Al-Siraat Group

Job Title: Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group (Real Estate)Company: Al-Siraat Group / Siraat Real Estate &amp; Builders Industry: Overseas Real Estate &amp; Property Development Location: DHA Karachi/Pakistan Job Type: Full-Time (On-site / Hybrid) Salary: Competitive, based on experienceAbout Al-Siraat GroupAl-Siraat Group is a rapidly growing real estate and property development company, known for its innovative approach to modern housing and commercial projects. We are expanding our digital presence and looking for a creative, data-driven professional to strengthen our marketing and content team.Position OverviewWe&rsquo;re hiring a Performance Marketing &amp; Video Content Specialist who can blend marketing strategy, digital advertising, and creative video storytelling. This role requires someone who can drive leads, conversions, and brand visibility through smart campaigns and engaging real-estate video content.Key ResponsibilitiesPerformance Marketing<ul><li>Plan, execute, and optimize paid campaigns on Meta Ads (Facebook/Instagram), Google Ads, YouTube, and TikTok.</li><li>Develop data-driven marketing strategies to generate qualified real-estate leads.</li><li>Track KPIs, prepare reports, and improve campaign performance using analytics tools.</li><li>Manage ad budgets efficiently to maximize ROI.</li><li>Work closely with the sales and creative team to align campaigns with property launches and promotions.</li></ul>Video &amp; Content Creation<ul><li>Produce, edit, and optimize videos and reels for property showcases, project highlights, and social media ads.</li><li>Create compelling visuals and short-form content to enhance audience engagement.</li><li>Manage shoots (on-site property visuals, client testimonials, project updates).</li><li>Maintain brand consistency and ensure all media content reflects Al-Siraat Group&rsquo;s identity.</li></ul>Requirements<ul><li>Minimum 2&ndash;3 years of experience in performance marketing or digital advertising (real estate experience preferred).</li><li>Proficiency in Meta Business Suite, Google Ads Manager, TikTok Ads Manager, and related tools.</li><li>Strong command of video editing software (Adobe Premiere Pro, Final Cut Pro, or CapCut Pro).</li><li>Solid understanding of digital analytics and campaign reporting.</li><li>Excellent communication and storytelling skills.</li><li>Creative mindset with attention to detail.</li></ul>Preferred Qualifications<ul><li>Experience working with real estate marketing campaigns.</li><li>Knowledge of SEO, A/B testing, and retargeting strategies.</li><li>Familiarity with Capcut, Canva, Premier Pro, or motion graphics.</li><li>Understanding of Pakistani property market and buyer behavior (plus point).</li></ul>What We Offer<ul><li>Competitive salary with performance-based bonuses.</li><li>Opportunity to work with an ambitious and fast-growing real estate brand.</li><li>Collaborative, creative, and supportive team environment.</li><li>Career growth opportunities and professional development.</li><li>Modern workplace environment with access to the latest tools.</li></ul>How to ApplySend your CV, portfolio, and 2&ndash;3 examples of your marketing campaigns or video work to: https://wa.me/923265534422 Please mention &ldquo;Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group&rdquo; in the subject line.Job Type: Full-timePay: Up to Rs75,000.00 per monthWork Location: In person

Performance Marketing & Video Content Specialist

Expobird

We are looking for a talented and detail-oriented &quot;Social Media Specialist&quot; to join our team.Responsibilities:<ul><li>Manage and maintain relationships with key clients</li><li>Understand client needs and provide tailored solutions</li><li>Coordinate with internal teams for project delivery and support</li><li>Prepare and present account reports and updates</li><li>Identify opportunities for account growth and upselling</li><li>Ensure timely resolution of client issues and complaints</li></ul>Requirements:<ul><li>Proven experience in client account management</li><li>Strong communication and interpersonal skills</li><li>Ability to build and maintain client relationships</li><li>Good organizational and multitasking abilities</li><li>Knowledge of Social Media accounts</li></ul>Location: KarachiSalary Range: Market competitiveMarketing Agency Experience RequiredHow to apply...Interested candidates should submit a resume and portfolio!Share your resume to the given email.career@expobird.comJob Type: Full-timeExperience:<ul><li>Previous Agency: 1 year (Required)</li></ul>Work Location: In person

Right Media Advertising

We&rsquo;re looking for a bold, energetic, and camera-confident Social Media Executive who lives and breathes trends. Your primary role will be to conceptualize, appear in, and create viral short-form video content for platforms like Instagram Reels, TikTok, and YouTube Shorts.If you&rsquo;re the kind of person who can spot trends before they peak, thrives in front of the camera, and knows how to turn ideas into engaging, shareable content &mdash; this is the perfect role for you.Key Responsibilities<ul><li>On-Camera Presence: Be the face of the brand across social media platforms through regular appearances in Reels, TikToks, and other video formats.</li><li>Content Ideation: Research trends, brainstorm creative video concepts, and develop viral content ideas aligned with brand goals and audience interests.</li><li>Video Production: Collaborate with the creative and production teams to plan, shoot, and edit high-quality short-form videos.</li><li>Trend Analysis: Stay up-to-date with the latest TikTok, Reels, and social media trends, memes, and viral formats to keep content fresh and relevant.</li><li>Community Engagement: Engage with audiences through comments, duets, challenges, and other interactive formats to boost engagement and reach.</li><li>Performance Tracking: Analyze video performance and audience insights to refine future content strategies.</li><li>Collaboration: Work closely with designers, copywriters, and digital marketers to ensure content supports campaign goals and brand identity.</li></ul>Qualifications &amp; Skills<ul><li>Strong on-camera confidence and natural storytelling ability.</li><li>Deep understanding of TikTok, Instagram Reels, and social media trends.</li><li>Creative mindset with a knack for turning simple ideas into viral moments.</li><li>Basic video editing skills (mobile or desktop tools like CapCut, Premiere, or InShot).</li><li>Excellent communication and presentation skills.</li><li>Ability to think fast, adapt to trends, and maintain a consistent posting schedule.</li><li>Experience as a content creator, influencer, or in a similar social media role is a plus.</li></ul>Job Type: Full-time

Social Media Executive - TikTok/ Reels Viral Content Creator

Explore 795+ Social media content specialist in Karachi this November. Find roles across top companies and apply now to boost your career.

795 social media content specialist jobs IN Karachi

Social Media & Growth Specialist (US BASED EVENING SHIFT)

Social Media Specialist

Social Media Specialist

Social Media Specialist

Performance Marketing & Video Content Specialist

Social Media Specialist

Social Media Executive - TikTok/ Reels Viral Content Creator