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social media manager

associate producer, social video Jobs in New York

associate producer, social video

content creator/social media editor, page six Jobs in New York

social media content creator Jobs in New York

social media content creator

special project coordinator Jobs in New York

special project coordinator

social media director

Holtzbrinck Publishing Group

<div></div><div><p>Macmillan Publishers</p>
<div></div><div>
Macmillan Publishers is a global trade book publishing company with prominent imprints around the world, publishing a broad range of award-winning books for children and adults in all categories and formats. Macmillan Publishers is committed to our authors, our employees, and to the environment.</div><div></div>
<div>
<div><div>New York</div></div>
<div>
<div>Marketing und Kommunikation</div>
</div>
<div><div>Berufserfahrene</div></div></div></div>
<br><div><p>Macmillan is seeking a strategic and forward-thinking Director, Social Media &amp; Community Growth Strategy to lead our corporate organic social media and community engagement efforts. This role will define the vision and roadmap for how Macmillan connects with readers, authors, and influencers across digital communities&mdash;building engagement, discoverability, and measurable growth through best-in-class content, platform innovation, and data-driven storytelling.</p><p>
The Director will oversee the strategy and performance of Macmillan&rsquo;s branded social channels and Fablelistik, Macmillan&rsquo;s line of limited edition and fine press books. This high-visability leadership role will drive audience and conversion growth across established and emerging platforms&mdash;especially video-first channels such as TikTok, and Instagram Reels. The ideal candidate is a creative and analytical strategist with deep expertise in social media ecosystems and a proven ability to translate trends, insights, and algorithms into actionable strategy.</p><p>
The Director will collaborate cross-functionally with publisher marketing teams and CIMA divisions&mdash;including Performance Marketing &amp; Audience Development, Direct-to-Consumer Marketing &amp; Ecommerce Strategy, and Author, Brand, &amp; Backlist Marketing Strategy&mdash;to deliver cohesive, conversion-driven campaigns that achieve global KPIs, model best practices, and strengthen Macmillan&rsquo;s digital leadership in a constantly evolving landscape.</p><p>
Cover Letter Required.</p><p><b>
What you&rsquo;ll do:</b></p><ul><li>
Define and execute the vision for a best-in-class organic social media and community growth strategy across Macmillan&rsquo;s branded channels and Fablelistik, driving audience engagement, discoverability, and conversion.</li><li>
Oversee and optimize performance across key platforms&mdash;including TikTok, Meta, X, YouTube, LinkedIn and emerging social environments&mdash;developing platform-specific content and engagement strategies that deliver measurable<br>
growth.</li><li>
Lead social strategy and innovation, translating trends, insights, and algorithms into actionable campaigns in a constantly evolving digital landscape.</li><li>
Champion a data-informed, conversion-driven approach to organic social media, leveraging analytics and platform insights to refine content, audience development, and engagement tactics.</li><li>
Partner with publisher marketing teams to align on and achieve global social media KPIs, model best practices, and support divisional growth through shared insights, trend analysis, and coordinated initiatives.</li><li>
Collaborate cross-functionally within CIMA with Performance Marketing &amp;Audience Development, Consumer Insights, and Direct-to-Consumer Marketing &amp; Ecommerce Strategy to integrate organic social media campaigns with paid<br>
media, audience analytics, and commerce initiatives creating a unified,<br>
conversion-driven digital ecosystem that delivers measurable results across the<br>
organization.</li><li>
Partner with the D2C and Performance Marketing teams on social-led conversion strategies, including TikTok Shop, Fablelistik, and other commerce-driven initiatives.</li><li>
Leverage social listening and analytics tools to identify emerging trends, optimize strategy, and share actionable insights with stakeholders across the company.</li><li>
Integrate AI and machine learning to enhance social listening, sentiment analysis, creator discovery, predictive scheduling, audience modeling, and rapid creative iteration, driving measurable improvements in engagement, conversion, and campaign performance across platforms.</li><li>
Drive continuous innovation in response to evolving platforms, technologies, and audience trends, keeping Macmillan at the forefront of social storytelling, engagement, and digital culture.</li><li>
Guide and mentor a high-performing team, fostering creativity, innovation, and operational excellence across social content and community management.</li></ul><p><b>
What you&rsquo;ll bring:</b></p><ul><li>
10+ years of experience in social media and digital marketing, ideally within publishing, entertainment, lifestyle or a creative consumer brand.</li><li>
3+ years of people management experience, with a track record of developing and leading high-performing teams.</li><li>
Proven ability to set and deliver a vision for best-in-class social strategy that drives measurable engagement, conversion, and brand growth.</li><li>
Deep expertise in social platform ecosystems, algorithms, and analytics, and TikTok in particular, with fluency in video-first content and community-building<br>
strategies.</li><li>
Strong command of social analytics, reporting, and listening tools (Emplifi, Sprinklr, Meltwater, Sprout Social, or equivalent).</li><li>
TikTok Shop, Meta Shop and social commerce experience a plus.</li><li>
Ability to translate data, cultural insights, and trends into actionable creative direction that supports both audience engagement and revenue goals.</li><li>
 Excellent cross-functional collaboration and communication skills, with experience aligning multiple stakeholders to corporate objectives.</li><li>
Strategic leadership style that balances creativity with operational discipline, fostering innovation and accountability across teams.</li><li>
Passion for books, digital storytelling, and community connection, with curiosity for the technologies and trends shaping the future of social media marketing.</li></ul><p>
Salary range for this position $120,000 to $130,000.</p><p><i>
This position is classified as remote but is tied to our New York, NY office located at 120 Broadway. Employment is subject to New York State tax withholding under applicable regulations.</i></p><p>
Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.</p><p>
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt &amp; Company, Macmillan Audio, Macmillan Children&rsquo;s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer &amp; Witsch, Rowohlt, and Droemer Knaur.</p><p>
Macmillan is proud to be an equal opportunity employer consistently striving to foster a culture where everyone belongs. We welcome applicants of all backgrounds and identities. Qualified applicants are evaluated without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background or any other characteristic protected by federal, state, or local law. We prohibit discrimination of any kind and will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.</p></div>

Director, Social Media & Community Growth Strategy

Horizon Media, Inc.

<div><div>Job Description</div><div>
Director, Influencer and Paid Social Activation</div><div></div><div>
Who We Are</div><div>
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by <i>Fortune</i>, <i>AdAge</i>, <i>Crain&rsquo;s New York Business</i>, and <i>Los Angeles Business Journal</i>.</div><div>
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture and experience together.</div><div>
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.</div><div></div><div>
Job Summary</div><div>
The Director of Influencer and Paid Social Activation will be a key leader, tasked with driving the significant advancement and evolution of our client offerings in two critical areas: influencer marketing and paid social activation. This role is responsible for leading strategy, overseeing best-in-class campaign execution, and managing a high-performing team. The ideal candidate will be a strategic thinker with a proven track record of developing and executing integrated campaigns that drive measurable growth and ROI through influencer partnerships and paid social media.</div><div></div><div>
What You&rsquo;ll Do</div><div>
Integrated Strategy &amp; Practice Leadership</div><ul><li>
Formulate and execute a cohesive vision for integrating influencer marketing and paid social, ensuring that these tactics are a core part of broader go-to-market plans.</li><li>
Lead the creation of innovative, best-in-class proposals that effectively merge influencer and paid social strategies to meet client objectives.</li><li>
Stay at the forefront of industry trends, platforms, and technologies, and translate that knowledge into actionable insights and opportunities for clients and the agency.</li><li>
Develop data and measurement frameworks to prove campaign success, demonstrating ROI and differentiating our capabilities in the market.</li><li>
Establish and nurture relationships with key platforms (Meta, TikTok, YouTube, etc.), technology vendors, and influencer talent partners.</li></ul><div></div><div>
Influencer &amp; Affiliate Marketing Activation</div><ul><li>
Oversee the end-to-end management of influencer marketing campaigns, from strategic planning and talent identification to content approval and performance analysis.</li><li>
Design and manage performance-driven affiliate programs, including developing commission structures that balance creator incentives with client ROAS targets.</li><li>
Lead the team in identifying, vetting, and contracting with a diverse range of creators and influencers.</li><li>
Develop clear, compelling campaign briefs to ensure content is optimized for conversions and brand messaging.</li></ul><div></div><div>
Paid Social Activation &amp; Media Buying</div><ul><li>
Supervise the development and execution of all paid social media plans, ensuring strategies align with client business goals.</li><li>
Oversee the hands-on buying and optimization of campaigns across all relevant social platforms (e.g., Facebook Ads Manager, TikTok Ads, etc.).</li><li>
Ensure the accuracy of tactical execution, including targeting, budget pacing, and performance monitoring, to maximize efficiency and impact.</li><li>
Guide the team in leveraging advanced targeting, A/B testing methodologies, and analytics to drive continuous improvement.</li></ul><div></div><div>
Team Management &amp; Development</div><ul><li>
Lead, mentor, and manage a team of social media and influencer marketing professionals, fostering a collaborative and high-performing culture.</li><li>
Manage performance reviews, set career development goals, and identify training needs to ensure team growth and success.</li><li>
Delegate tasks effectively, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills.</li></ul><div></div><div>
Who You Are</div><ul><li>
A social guru, passionate about the entire social media landscape, from creator culture to paid amplification.</li><li>
A data-driven strategist who is a left- and right-brain thinker, capable of turning analytics into actionable insights.</li><li>
Culturally switched-on, with a deep understanding of how brands can authentically engage with creators and communities.</li><li>
A collaborative team leader, with strong delegation, organization, and mentorship skills.</li><li>
An innovator, who is eager to challenge the status quo and experiment with emerging platforms and strategies.</li><li>
An effective communicator who is confident presenting and selling through ideas to senior leadership and clients.</li></ul><div></div><div>
Preferred Skills &amp; Experience</div><ul><li>
8+ years of experience in digital marketing, with specific, hands-on experience in both paid social media and influencer marketing.</li><li>
Proven track record of managing performance-driven influencer and affiliate campaigns with a focus on DTC, e-commerce, and ROI.</li><li>
Deep expertise with direct social media buying platforms (i.e., Facebook Ads Manager) and a strong understanding of the broader paid social ecosystem.</li><li>
Experience with influencer marketing and affiliate platforms (e.g., CJ, Impact, Rakuten, LTK).</li><li>
Prior experience in a client-facing leadership role, with a demonstrated ability to manage senior stakeholder relationships.</li><li>
Experience managing and leading a team of marketing professionals.</li><li>
Strong negotiation, communication, and relationship management skills.</li><li>
Highly organized, detail-oriented, and capable of managing multiple large-scale projects simultaneously.</li></ul><div></div><div>
#LI-JC2</div><div>
#LI-HYBRID</div><div></div><div><i>
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</i></div><div></div><div>
Salary Range</div>
$145,000.00 - $180,000.00<div></div><div><i>
A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education,</i><i> licensure/certifications,</i><i> and qualifications for the role. </i><i>As an organization, we take an aptitude and competency-based hiring approach.</i><i> </i><i>We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</i></div></div>

Director, Influencer and Paid Social Activation

<div><div>Job Description</div><div><div>
Hello, Blue Hour</div></div><div><div>
Blue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles.</div></div><div></div><div><div><br>
At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. We hire talented people, challenge them, and give them every opportunity to grow.</div></div><div></div><div><div><br>
What You&rsquo;ll Do</div></div><div><div>
15% - Campaign Management</div></div><div><div>
35% - Strategic Oversight &amp; Thought Leadership</div></div><div><div>
25% - Team Supervision</div></div><div><div>
15% - Creative Strategy &amp; New Business</div></div><div><div>
10% - Insights &amp; Marketing</div></div><div></div><div><div><br>
Job Summary</div></div><div><div>
The Influencer team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create.</div></div><div></div><div><div><br>
The role of the Director, Influencer within Blue Hour Studios is to oversee the strategy and execution of influencer and creator marketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients&rsquo; influencer programs, using their rich account and influencer strategy experience and strategic direction to translate key business objectives into clear and concise deliverables.</div></div><div></div><div><div><div><br>
This position reports to the Vice President, Influencer, and will direct and oversee all social media and influencer/creator programs. They will work closely with the team to guide the development of proposals and content, oversee the contracting and execution of campaigns, manage the influencer marketing team and its administration, and drive the analysis of campaign results to inform future strategy. The ideal candidate is passionate about the social ecosphere, actively participates within it, and deeply understands the social/digital media landscape.</div></div><div></div><div><div><br>
Main Duties and Responsibilities<br>
15% Campaign Management:</div></div><div><ul><li><div>
Lead the strategy and oversee the development, execution, and production of annual and seasonal influencer campaigns in partnership with internal and external business partners.</div></li></ul></div><div><ul><li><div>
Direct the vision for influencer identification and outreach, ensuring alignment with brand safety, audience demographics, and campaign objectives.</div></li></ul></div><div><ul><li><div>
Drive the development of strategic campaign briefs that provide clear direction for clients and influencers.</div></li></ul></div><div><ul><li><div>
Oversee the curation and presentation of influencer recommendations, providing strategic rationale to clients for ranking and approval.</div></li></ul></div><div><ul><li><div>
Own the analytics and reporting function for campaigns, translating performance data into actionable insights and strategic recommendations for future initiatives.</div></li></ul></div><div><ul><li><div>
Manage the influencer marketing team in the daily execution of campaigns, providing mentorship, guidance, and strategic direction.</div></li></ul></div><div><ul><li><div>
Serve as the senior point of contact for key client relationships, managing high-level communication and acting as an escalation point for campaign issues.</div></li></ul></div><div><ul><li><div>
Oversee the development and negotiation of influencer agreements, contracts, and scopes of work, ensuring compliance and mitigating risk in partnership with the Legal and Business Affairs Team.</div></li></ul></div><div><ul><li><div>
Lead the development of comprehensive post-campaign analyses, presenting key learnings and strategic recommendations to clients and internal stakeholders.</div></li></ul></div><div><ul><li><div>
Leverage deep expertise of the influencer industry to drive innovative strategy development and ensure flawless execution.</div></li></ul></div><div><ul><li><div>
Forge strong partnerships with cross-functional agency teams to champion influencer marketing integration and optimize our social media presence across all channels.</div></li></ul></div><div></div><div><div><br>
35% - Strategic Oversight &amp; Thought Leadership</div></div><div><ul><li><div>
Lead the translation of client goals into strategic, innovative, and integrated creative and media solutions.</div></li></ul></div><div><ul><li><div>
Serve as a trusted advisor, providing high-level strategic counsel to key clients and prospects.</div></li></ul></div></div><div><div><ul><li><div>
Author and present compelling, data-driven points of view that shape client strategy and establish the agency as a thought leader.</div></li></ul></div><div><ul><li><div>
Drive a deep understanding of our clients' business and competitive landscape to proactively identify and capitalize on growth opportunities.</div></li></ul></div><div><ul><li><div>
Establish and enforce best practices across all disciplines, ensuring a high standard of quality and consistency.</div></li></ul></div><div><ul><li><div>
Own the operational framework for digital projects, ensuring the development and optimization of processes, timelines, and integration points to drive efficiency and excellence.</div></li></ul></div><div><ul><li><div>
Empower and lead teams to produce all campaign components seamlessly, fostering a collaborative and high-performing environment.</div></li></ul></div><div><ul><li><div>
Set and manage client and internal team expectations at a strategic level, ensuring alignment and clear communication.</div></li></ul></div><div><ul><li><div>
Own the performance of the Influencer team, ensuring they are delivering innovative solutions that align with clients&rsquo; goals, and driving the evaluation of client business health through insightful analysis of key metrics.</div></li></ul></div><div><ul><li><div>
Deliver powerful thought leadership, consulting on complex business challenges and pioneering innovative solutions.</div></li></ul></div><div><ul><li><div>
Champion the use of Blue Hour's resources and tools, and forge strategic collaborations with partner agencies to deliver holistic, integrated business solutions for our clients.</div></li></ul></div><div><div>
25% Team Supervision:</div></div><div><ul><li><div>
Lead the mentorship and professional development of the influencer marketing team, overseeing their day-to-day work and long-term growth.</div></li></ul></div><div><ul><li><div>
Cultivate a culture of excellence and continuous learning, guiding the team's professional development and ensuring they are experts in Blue Hour's principles, as well as broader industry and media trends.</div></li></ul></div><div><ul><li><div>
Oversee the delegation of tasks and manage team workload to ensure optimal efficiency and quality. Implement and manage a review process to ensure all work meets a high standard before internal or client distribution.</div></li></ul></div><div><ul><li><div>
Lead the performance review process for the team, setting clear goals, providing regular feedback, and creating actionable development plans to foster career growth.</div></li></ul></div><div></div><div><div><br>
15% New Business:</div></div><div><ul><li><div>
Drive the insights strategy around social media platforms, influencers, and competitive trends to inform the strategic direction of new business proposals.</div></li></ul></div><div><ul><li><div>
 Leading the development of innovative influencer strategies and tactical plans that directly address client goals.</div></li></ul></div><div><ul><li><div>
Driving the use of analytics tools and fostering collaboration with cross-functional teams to unearth powerful insights that form the foundation of our strategic recommendations.</div></li></ul></div><div><ul><li><div>
Owning the strategic vetting and selection of influencers, vendors, and technologies, ensuring they align with our standards for quality, operational efficiency, and profitability.</div></li></ul></div></div><div><div><ul><li><div>
Serve as the senior point of contact for new business opportunities, leading communication with prospective clients and internal teams.</div></li></ul></div><div><ul><li><div>
Lead the development of all influencer marketing materials for agency pitches, ensuring our capabilities are presented effectively and strategically.</div></li></ul></div><div><ul><li><div>
Represent the influencer marketing team in key internal and client meetings, driving strategic conversations and fostering a culture of open communication and collaboration.</div></li></ul></div><div></div><div><div><br>
10% Insights &amp; Marketing:</div></div><div><div>
o Thought leadership in identifying social media influencer platforms, partners, and technologies, constantly looking for operational and cost efficiencies</div></div><div><div>
o Continuously assess the competitive social media landscape and constantly innovate to differentiate Blue Hour Studios&rsquo; practice</div></div><div><div>
o Lead key projects related to marketing Blue Hour&rsquo;s influencer/creator practice (i.e. development of thought leadership, events, marketing materials, conference attendance, etc.)</div></div><div><div>
o Attend industry events to share insights with Blue Hour</div></div><div></div><div><div><br>
Supervisory Responsibilities</div></div><div><div>
The Director will manage members of the Influencer team.</div></div><div></div><div><div><br>
Preferred Skills &amp; Experience</div></div><div><ul><li><div>
Minimum 10+ years of influencer marketing experience required</div></li></ul></div><div><ul><li><div>
Maintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industry</div></li></ul></div><div><ul><li><div>
Has a proven track record of managing successful social/digital campaigns across social platforms (TikTok, Facebook, Twitter, Instagram, YouTube, etc)</div></li></ul></div><div><ul><li><div>
Experience with digital reporting, data, and analytics</div></li></ul></div><div><ul><li><div>
Ability to thrive in a fast-paced environment and handle multiple projects</div></li></ul></div></div><div><div><ul><li><div>
Must have strong verbal and written communication skills</div></li></ul></div><div><ul><li><div>
Very proficient with Microsoft Office (Word, Powerpoint, and Excel) and presentation formats like Google Slides</div></li></ul></div><div><ul><li><div>
BA/BS required (Communications, Advertising, Marketing or related field)</div></li></ul></div><div></div><div><div><br>
Salary Range: $2,788.46 to $3,461.54 a week. A successful applicant&rsquo;s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.</div></div><div></div><div><div><br>
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.</div></div></div><div></div><div>
#LI-KK1</div><div>
#LI-HYBRID</div><div>
#BHS</div><div></div><div>
Base Pay</div><div></div><div>
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.</div><div></div><div><i>
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</i></div></div>

Director, Influencer Marketing (Temp)

Orchestra

<div><p><b>ABOUT ORCHESTRA</b></p>
<p>
Orchestra is a strategic communications and marketing company built for today's complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.</p>
<p>
People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.</p>
<p><b>
ABOUT THIS ROLE</b></p>
<p>
We're seeking a Director, Influencer Marketing to lead strategic creator, influencer, and celebrity programs for our Real Estate &amp; Hospitality practice, representing clients across tourism boards, destinations, hotel and resort brands, lifestyle real estate developments, hospitality groups and placemaking initiatives.</p>
<p>
This role is designed for a modern influence strategist who understands how culture, travel, lifestyle and local storytelling shape perception, visitation and long-term brand affinity. You know how credibility, aesthetic storytelling and cultural relevance drive measurable impact, from destination awareness and brand love to bookings, visitation and real estate demand.</p>
<p>
You will architect programs that translate destinations, properties and hospitality experiences into compelling creator-led narratives. You understand how influence works differently across travel, hospitality and real estate &mdash; where visual storytelling, cultural credibility and experiential content drive discovery and decision-making.</p>
<p>
This role requires both big-picture strategic thinking and hands-on execution. You will collaborate across PR, social, digital, partnerships, events and paid media teams to build integrated programs that connect online storytelling with real-world experiences, from property launches and hotel openings to destination campaigns, cultural partnerships, and travel moments.</p>
<p><b>
Role location:</b> This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in-office 3 days per week.</p>
<p><b>
ACCOUNTABILITIES AND QUALIFICATIONS</b></p>
<p>
As the Director, Influencer Marketing you will&hellip;</p>
<ul>
<li>Develop and lead integrated creator, influencer and celebrity strategies for hospitality, travel and real estate clients including destinations, tourism boards, hotel brands, lifestyle developments and mixed-use properties</li>
<li>Design programs that support the full hospitality and real estate marketing lifecycle &mdash; from destination awareness and brand storytelling to hotel openings, property launches and long-term visitation or buyer interest</li>
<li>Translate destinations, hospitality experiences and real estate developments into compelling creator-led storytelling that captures the culture, design and lifestyle of a place</li>
<li>Blend organic creator partnerships with paid amplification to maximize reach, optimize performance and drive measurable outcomes including awareness, engagement, visitation intent, bookings and qualified real estate interest</li>
<li>Oversee influencer identification, casting, vetting, negotiation, contracting and content management across campaigns, trips and experiential activations</li>
<li>Build programs that leverage a diverse creator ecosystem including travel creators, design and architecture voices, food and culture storytellers, lifestyle influencers, local tastemakers and celebrity partners</li>
<li>Develop client-facing strategic plans, measurement frameworks and performance reports; present results with clear insights around brand perception, cultural relevance and audience engagement</li>
<li>Collaborate closely with PR, integrated marketing, partnerships, events and social teams to ensure creator activity supports broader destination narratives, brand positioning and launch moments</li>
<li>Connect digital storytelling to real-world experiences, including press trips, influencer travel programs, hotel and resort openings, cultural events, design showcases and destination activations</li>
<li>Stay ahead of emerging platforms, creator formats and cultural travel trends shaping the hospitality and real estate landscape</li>
<li>Foster strong, trusted relationships between clients, creators,local communities and cultural voices</li>
<li>Support new business development by contributing to strategy, scopes of work and proposals for travel, hospitality, destination and real estate prospects</li>
<li>Serve as a strategic advisor to clients on how influence can drive awareness, visitation, brand love and long-term property value</li>
</ul>
<p><b>Essential skills:</b></p>
<ul>
<li>5-7 years of relevant experience in influencer marketing, social media, PR, or integrated communications, with a demonstrated track record working with travel, hospitality, lifestyle, tourism, or real estate brands</li>
<li>Proven ability to develop and execute creator-led campaigns that drive cultural relevance and measurable business outcomes, including brand awareness, engagement, visitation intent, bookings, or real estate interest</li>
<li>Strong understanding of the evolving social and digital storytelling landscape, including how travel and lifestyle discovery happens across platforms like Instagram, TikTok, YouTube, Pinterest and emerging creator channels</li>
<li>Deep knowledge of the travel, lifestyle, food, architecture, design and culture creator ecosystem, with a strong pulse on voices shaping how audiences discover destinations and experiences</li>
<li>Expertise in blending organic creator storytelling with paid amplification strategies to maximize reach and drive measurable impact</li>
<li>Ability to balance detail-oriented execution with big-picture strategic thinking, effectively managing multiple clients, creator programs and deadlines</li>
<li>Experience managing and mentoring junior team members while confidently managing up to senior client stakeholders and partners</li>
<li>Desire to constantly innovate and test new things, not just follow a pre-established playbook</li></ul><br>
<p></p>
<p><b>
WORKING AT ORCHESTRA</b></p>
<p><b>
Salary range</b> (commensurate with experience and skills): $110,000-$125,000</p><br>
<p></p>
<p>
#LI-BM1<br>
#LI-Hybrid</p><p></p><div><br>
<p></p>
<p>Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.</p>
<p><i>
To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. </i><i>By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.</i></p></div></div>

Director, Influencer Marketing (Real Estate & Hospitality)

American Express

<div><p>At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
</p><p>As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
</p><p><b>How will you make an impact in this role?
</b></p><p>The American Express Corporate Affairs &amp; Communications (CA&amp;C) team is a strategic function that works to enhance and protect the continued strength of the American Express brand through public relations, social media and content, colleague communications and corporate sustainability (CS).
</p><p>The Social Media Director will lead American Express&rsquo; editorial-driven social media strategy, ensuring every post reflects the brand&rsquo;s voice and values while engaging audiences through compelling storytelling. This role focuses on building and leading cross-functional partnerships with internal business units, driving innovation in how we communicate across owned social channels and aligning social content with broader enterprise needs.
</p><p><b>Key Responsibilities
</b></p><p><b>Cross-Functional Leadership &amp; Partnership:
</b></p><ul><li>Work with the VP of Enterprise Content to create social strategy and serve as the primary liaison between Corporate Affairs &amp; Communications and internal business units to amplify key initiatives and campaigns.
</li><li>Partner with agencies and content creators to ensure social campaigns align with business priorities, cultural moments, compliance needs and enterprise narratives.
</li><li>Facilitate regular touchpoints with business unit leaders to identify opportunities for integrated social media strategies and shared success metrics.
</li><li>Build repeatable processes for scaling high performing content across audiences and channels.
</li></ul><p><b>Innovation :
</b></p><ul><li>Be at the forefront of industry insights and innovative approaches to social content, adapting these new ideas into scalable strategies for Amex business needs.
</li><li>Build and mentor a high-performing team with a bias toward curiosity and accountability. Foster a culture where smart experimentation is encouraged, and learning is institutionalized.
</li><li>Anticipate platform evolution and proactively pilot new strategies.
</li><li>Advise and inspire the broader CA&amp;C team, as well as teams across the enterprise, identifying new areas for collaboration and innovation aligned to business priorities.
</li></ul><p><b>Social Storytelling Excellence &amp; Content Production:
</b></p><ul><li>Identify and craft social content that resonate with target audiences, focusing on relevance, authenticity, and engagement to highlight American Express&rsquo; unique point of view.
</li><li>Define and implement an editorial calendar aligned with business priorities and cultural moments.
</li><li>Ensure all social content adheres to brand tone and narrative structure, creating emotional connections with audiences.
</li><li>Oversee ideation, production, and publishing of high-quality content across social platforms.
</li><li>Lead creative teams on visual identity, video, and motion graphics to bring stories to life.
</li><li>Monitor trends, analytics, and audience insights to optimize engagement and reach.
</li><li>Experiment with emerging formats and platforms to keep American Express at the forefront of social storytelling.
</li></ul><p><b>Minimum Qualifications:
</b></p><ul><li>10+ years in social media strategy or digital storytelling roles.
</li><li>Proven ability to lead creative teams and manage complex content calendars at multiple different brands.
</li><li>Strong understanding of social platform algorithms and best practices.
</li><li>Exceptional writing and editing skills with a journalistic mindset.
</li></ul><p><b>Preferred Qualifications :
</b></p><ul><li>Demonstrated ability to quickly operate within established brand frameworks, governance structures, and complex organizational environments, within AMEX or similarly matrixed organizations.
</li><li>Brand-side experience or agency experience supporting enterprise brands.
</li><li>Expertise visual storytelling, including video and graphic design principles.
</li><li>Experience operating within highly regulated or reputation-sensitive environments.
</li><li>Experience balancing editorial excellence with performance and audience growth objectives. #LI_DNI
</li></ul><p>Salary Range: $123,000.00 to $215,250.00 annually + bonus + equity (if applicable) + benefits
</p><p>The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we&rsquo;ll consider your location, experience, and other job-related factors.
</p><p>We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
</p><ul><li>Competitive base salaries
</li><li>Bonus incentives
</li><li>6% Company Match on retirement savings plan
</li><li>Free financial coaching and financial well-being support
</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits
</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
</li><li>Free and confidential counseling support through our Healthy Minds program
</li><li>Career development and training opportunities
</li></ul><p>For a full list of Team Amex benefits, visit our Colleague Benefits Site .
</p><p>American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
</p><p>We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
</p><p>US Job Seekers - Click to view the &ldquo; Know Your Rights &rdquo; poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster
</p><p>Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.</p></div>

Director, Social Media

Condé Nast

<div>AD is the international authority on design and architecture. AD provides exclusive access to the world&rsquo;s most beautiful homes and the fascinating people who live in them, bringing its audience a wealth of information on architecture and interior design, art and antiques, travel destinations, and extraordinary products; its AD100 list of top architects and designers is one of the industry&rsquo;s most relied-upon indexes of talent. Every day AD inspires millions of affluent readers to redesign and refresh their lives through a multiplatform presence that includes print and digital editions, social media, signature events, and the brand&rsquo;s website, archdigest.com.<div></div><div>
Job Description</div><div></div><div>
Location:</div>
New York, NY<div></div><div>
AD Social Media Manager, US</div><div></div><div>
AD (Architectural Digest) is looking for a creative social media manager to develop and grow the brand&rsquo;s US social footprint across platforms like Instagram, TikTok, Pinterest, Facebook, LinkedIn, and more. The ideal candidate must have proven experience managing and building a large social presence, developing and producing successful social campaigns, and leveraging web analytics and audience traffic patterns to reach corporate goals. The social media manager must also possess deep knowledge and passion for design trends and can connect with and engage design enthusiast audiences.</div><div><br>
Primary Responsibilities</div><ul><li><div>
Work closely with audience development, editorial leadership, video, visuals, and social media colleagues to develop and execute creative and strategic programming for the brand&rsquo;s social channels that meet the audience development and revenue goals of the brand.</div></li><li><div>
Own and manage day-to-day writing, editing, posting, and optimization of content on multiple social media platforms including Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.</div></li></ul><ul><li><div>
Work with editorial, video, and visuals teams to frame performance-driven content packages for tentpole campaigns, cover releases, and features, writing and editing copy as needed.</div></li><li><div>
In partnership with Audience Development, develop and execute strategies that recognize AD as an authority across relevant online communities, establishing the brand&rsquo;s leadership in organic conversations on and off our channels.</div></li></ul><ul><li><div>
Work with audience development, commercial, and consumer teams to ideate and execute on social components as needed to support clients, e-commerce, subscriptions, membership, and other campaign-based initiatives.</div></li><li><div>
Report weekly on progress and learnings; continually suggest improvements and changes to formats, tone, pacing, and style.</div></li></ul><div></div><div>
Requirements</div><ul><li><div>
5+ years of relevant, proven experience managing and growing sizable social media accounts across multiple platforms for a major brand or media publisher.</div></li><li><div>
Work independently and quickly and thrive in a fast-paced, deadline-driven environment.</div></li><li><div>
Proactive leader and adept problem-solver experienced at galvanizing teams toward excellence.</div></li><li><div>
Strong visual storytelling skills and basic video production/editing skills.</div></li><li><div>
Excellent reading and writing skills, and demonstrated ability to accurately, creatively, and effectively translate AD&rsquo;s journalism into compelling short-form copy.</div></li><li><div>
Incredibly organized, exceptional attention to detail, with experience using publishing and analytical tools.</div></li><li><div>
A passion for the design category and a knowledge of its key players is a plus.</div></li></ul><div></div><div>
The expected base salary range for this position is from $80,000-$90,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.</div><div></div><div>
In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.</div><div></div><div>
This is a guild position.</div><div></div><div>
What happens next?</div><div>
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.</div><div></div><div><i>
Cond&eacute; Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.</i></div></div>

Social Media Manager, AD

New York Post

<div><div>Job Description :</div><div>
The New York Post provides readers with the best in News, Sports, Pop Culture and Entertainment &ndash; with signature wit, irreverence and authority. Over the past 224 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television and commerce.</div><div></div><div>
The New York Post is seeking a talented and creative Page Six Content Creator/Social Media Editor to join our social team. The ideal candidate will be deeply engaged in the social landscape, skilled in video and social graphic editing, fluent in emerging trends, and adept at producing compelling content that connects with a broad, news-driven audience.</div><div></div><div>
Responsibilities:</div><ul><li><div>
Design high-impact social graphics and publish content for Page Six social media accounts across Instagram, TikTok, Facebook, X, Threads, and more.</div></li><li><div>
Create short-form vertical videos, memes, and other engagement-focused posts.</div></li><li><div>
Film, edit, and produce video content from live events, interviews, and in-house programming for social distribution, ensuring alignment with platform-specific best practices.</div></li><li><div>
Design fun, trendy social templates for galleries and explainers across platforms</div></li><li><div>
Pitch and execute timely, niche, newsworthy and trending content ideas.</div></li><li><div>
Engage with audiences across Page Six social channels, including moderating comments and facilitating meaningful interactions.</div></li><li><div>
Turn around breaking news graphics quickly without sacrificing quality</div></li><li><div>
Organize and maintain design files and templates for team use</div></li><li><div>
Manage multiple projects at once in a fast-paced environment</div></li></ul><div></div><div>
Requirements:</div><ul><li><div>
3-5 years of experience in social content creation, including the development of engaging multimedia content across digital platforms.</div></li><li><div>
Proficiency in video and photo editing software, including Adobe Premiere Pro, Final Cut Pro, Photoshop, CapCut, and Canva, with a portfolio demonstrating high-quality editing and creative execution.</div></li><li><div>
Strong news judgment, passion for pop culture and internet trends, with excellent writing and copy-editing skills, ensuring accuracy and clarity in all published content.</div></li><li><div>
Up-to-date knowledge of social media trends, best practices, and emerging platforms, with the ability to quickly adapt strategies to optimize audience engagement.</div></li><li><div>
Demonstrated experience managing social media accounts with large followings, emphasizing audience growth and engagement through thoughtful and timely content.</div></li><li><div>
Exceptional multitasking abilities, with the capacity to prioritize effectively and perform well under tight deadlines in a fast-paced newsroom environment.</div></li><li><div>
Bring a genuine passion for celebrity news, pop culture, and reality TV, along with a strong understanding of the personalities, trends, and cultural moments that drive daily conversation.</div></li><li><div>
Must be flexible around weekend and holiday work.</div></li></ul><div></div><div>
Note: This role will be on-site five days per week in our Midtown Manhattan newsroom. The shift is Monday through Friday, 12pm-8pm EST.</div><div></div><div>
At The New York Post we recognize that attracting the best talent is key to our strategy and success as a company. As a result, our ranges reflect our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate&rsquo;s experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.</div><div></div><div>
In addition to compensation, the company provides eligible employees a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including &ldquo;elective&rdquo; benefits employees may select to best fit the needs and personal situations of our diverse workforce.</div><div></div><div>
Equal Opportunity Employer</div><div>
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets</div><div></div><div>
Reasonable Accommodation</div><div>
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at <div>humanresources@newscorp.com</div>. Please put &quot;Reasonable Accommodation&quot; in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.</div><div></div><div>
Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.</div><div></div>
Base Pay Range: 70,000 - 80,000<div></div><div>
We&rsquo;re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate&rsquo;s experience, skills, location, and other relevant factors.</div><div></div><div>
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.</div><div></div><div>
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.</div></div>

Content Creator/Social Media Editor, Page Six

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