social media marketing specialist Jobs in Boston

social media marketing specialist

social media video producer Jobs in Boston

social media video producer

social media manager

829 Studios

<div>As our Organic Social Strategist, you will be responsible for ideation, strategy, planning and implementation of social media marketing initiatives across multiple social platforms for our clients. You will extract insights from performance reports to inform strategic recommendations for content optimizations and future organic social media initiatives. This team member works closely and cross-functionally to execute on high-impact social media marketing initiatives.<br>
<br>
<b>What You'll Do:</b><ul><li>
Keep up to date on the best practices of the main social media channels, which content and approaches work on each platform and why</li><li>
Build organic social content and campaigns; experienced in leveraging the main social channels such Instagram, Facebook, Twitter, LinkedIn, YouTube, Tiktok, and any other emerging platforms.</li><li>
Collaborate across all marketing teams to develop effective organic social media strategies, delivering fresh content ideas that meet the client&rsquo;s business objectives</li><li>
Develop organic social strategy plans, content calendars, aid in the creation of graphics and visual content, as well as process documents for assigned clients</li><li>
Create and craft content ideas and target audience persona insights backed by research</li><li>
Manage complex moving parts to orchestrate the implementation of organic social media marketing strategy and plans</li><li>
Performance reporting, insight gathering, and optimization recommendations will be required on an ongoing basis (experience with Google Analytics preferred)</li><li>
Contribute ideas to, creates content for, and helps plan for initiatives</li><li>
Create valuable, original, relatable, timely, insightful, and memorable pieces of owned content in the following formats &ndash; short form (social media posts, email, text, phone, reviews, user generated content), and visual (photography, animated GIFs, memes, video, infographics)</li></ul><b>
What You'll Bring:</b><br>
<ul><li>
4+ years of experience developing content strategies and media campaigns as well as creating content in social platforms</li><li>
2+ years of agency or digital marketing experience is preferred</li><li>
Experience working with content management systems and social media tools such as Hootsuite, Sprout Social, and Later</li><li>
Strategic marketing mindset that seeks to understand what audiences consume and how to create the best quality version of it</li><li>
Experience setting up and maintaining social channels</li><li>
Understanding of industry trends, and algorithm changes that directly impact channel performance</li><li>
Experience with social analytics and reporting, and the ability to discuss performance performance metrics internally and externally.</li><li>
Extensive experience with organic content creation and publishing</li><li>
Strong creative copywriting skills and attention to detail</li><li>
Ability to work within a fast-paced environment, meet client deadlines, and experience with a project management system (ClickUp, Wrike, Asana, etc.)</li><li>
Understanding of paid social media and preferred</li><li>
Experience with Google Analytics preferred</li><li>
Experience with Canva or Adobe Suite and audio/video editing tools is preferred</li><li>
SEO knowledge and basic understanding of website software is preferred</li></ul><p><b><br>
Benefits and Perks We Provide</b></p><ul><li><b>
Remote Workplace.</b> You have the option to work at our office in Boston or remotely in the United States.</li><li><b>
Paid Time Off. </b>Receive generous paid vacation benefits that increase each year you&rsquo;re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.</li><li><b>
401K + Match.</b> 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.</li><li><b>
Life Insurance Benefit. </b>No-cost coverage to ensure peace of mind for your family.</li><li><b>
Short Term Disability Benefit. </b>We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.</li><li><b>
Healthcare.</b> Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.</li><li><b>
Commuter Benefits.</b> Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.</li><li><b>
Continuing Education.</b> Receive a personal budget to attend events and conferences.</li></ul><p><b>
What We Believe</b></p><p>
At 829 Studios, we boldly embrace diversity, inclusivity, and equal opportunity. Our goal: a team rich in backgrounds, perspectives, and talents. Why? Because inclusivity powers our brilliance and client success. We are an Equal Opportunity Employer that is committed to equal employment opportunities regardless of race, religion, creed, color, sex, pregnancy, sexual orientation, gender, gender identity, national origin, disability, mental illness, age, ancestry, genetic information, military service, or any other status protected under applicable federal, state, or local laws.</p><p><b>
Who We Are</b></p><p>
829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic &ndash; a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more. By committing not only to our growth as a company, but the development of our employees and teams&rsquo;, we have created a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. 829 has been recognized as one of the nation&rsquo;s top agencies by the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50 (Massachusetts' 50 Fastest-Growing Private Companies), HubSpot's Top Digital Agencies list, and a we are and employee-certified Great Place to Work.</p><b>
Salary Range: </b>$70,000-$85,000<br>
<br>
We determine compensation based on experience, demonstrated skills, and current market conditions at the time of hire to ensure fairness and consistency across roles. Actual compensation will depend on experience and may be adjusted based on skills, qualifications, and alignment with the scope and impact of the role.<br>
<p>
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Organic Social Strategist

Proventure

<p>We are seeking a dynamic and creative Social Media Marketing Specialist to elevate our brand presence across digital platforms. The ideal candidate will develop engaging content, manage social media campaigns, and analyze performance metrics to drive brand awareness and customer engagement. This role requires a strategic thinker with expertise in digital marketing, content creation, and social media management tools. The Social Media Marketing Specialist will collaborate closely with marketing and public relations teams to ensure consistent branding and messaging across all channels.</p><p><b>Responsibilities:</b></p><ul><li>Develop, implement, and manage social media strategies aligned with company goals</li><li>Create compelling content including graphics, videos, and written posts tailored for various platforms such as Facebook, Instagram, X, TikTok, YouTube, and LinkedIn</li><li>Monitor social listening tools to gauge audience sentiment and industry trends</li><li>Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting</li><li>Optimize content for SEO and incorporate relevant keywords through keyword research techniques</li><li>Analyze web analytics and social media metrics using Google Analytics and other tools to measure campaign effectiveness</li><li>Engage with followers, respond to comments, and foster community relationships to enhance brand loyalty</li><li>Maintain brand consistency across all digital channels including website updates</li><li>Ensures that all content meets company standards for integrity and production quality</li><li>Proofread all content for accuracy, clarity, and branding standards before publishing</li><li>Collaborate with graphic designers to produce visually appealing content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite</li></ul><p><b>Qualifications:</b></p><ul><li>Proven experience in social media marketing, content creation, and digital marketing strategies</li><li>Proven track record of digital initiatives and knowledge of posting engaging content for social and all other platforms</li><li>Strong proficiency in Adobe Creative Cloud, Photoshop, In Design, Canva, Adobe Illustrator, Adobe Creative Suite, and video editing tools</li><li>Familiarity with Hootsuite, Buffer, or similar social media management platforms</li><li>Knowledge of SEO, keyword research, web analytics, and Google Analytics for performance tracking</li><li>Excellent relationship management skills to engage with online communities effectively</li><li>Strong writing, proofreading, and editing skills for compelling storytelling</li><li>Ability to analyze data trends to inform content strategy and improve engagement metrics</li><li>Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously</li></ul><p>Work Schedule: Monday - Friday: 8:00 AM - 5:30 PM</p><p>Compensation: $62,500 &ndash; $77,500 + including a comprehensive benefits package</p><p>This position offers an exciting opportunity for a creative professional passionate about leveraging social media platforms to build brand presence. The ideal candidate will be innovative, analytical, and highly organized&mdash;ready to make a measurable impact on our digital footprint.</p><p>Qualified Professionals: please submit your resume for consideration.</p><p>Pay: $62,500.00 - $77,500.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Professional development assistance</li><li>Tuition reimbursement</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Social Media Marketing Specialist

RSUNION

<p>We are looking for a <b>Marketing Specialist</b> to help elevate the digital presence, communication, and overall positioning of a distinguished figure in the international art world.<br/>We manage their social media, marketing, commercialization and public relations, and we aim to take the brand to a more refined, strategic and cohesive level.</p><p><b>What you&rsquo;ll do:</b></p><ul><li>Strengthen and refine the artist&rsquo;s digital presence across platforms.</li><li>Develop storytelling concepts, content direction and positioning strategies.</li><li>Identify areas of improvement and propose clear, actionable solutions.</li><li>Coordinate with our team to align social media, marketing, PR and branding efforts.</li><li>Conduct research on art, luxury, culture and trends to inspire creative direction.</li><li>Ensure consistency in voice, message and visual identity across all channels.</li><li>Support the planning and execution of campaigns, launches and collaborations.</li></ul><p><b>What we&rsquo;re looking for:</b></p><ul><li>Experience in <b>marketing, branding or digital strategy</b>.</li><li>Interest or background in the <b>art world, luxury sector or creative industries</b>.</li><li>Strong understanding of social media, digital audiences and brand reputation.</li><li>Ability to combine strategy with hands-on execution.</li><li>Excellent communication, aesthetic sensitivity and attention to detail.</li><li>Someone organized, proactive and capable of elevating a high-end personal brand.</li></ul><p><b>Nice to have (not mandatory):</b></p><ul><li>Experience working with artists, galleries, cultural institutions or creative projects.</li><li>Knowledge of visual culture, design, storytelling or luxury branding.</li></ul><p><b>How to apply:</b></p><p>If you&rsquo;re interested, apply here and share relevant examples of your past work (branding, strategy, campaigns, content or similar) to:<br/><b>alejandrolopez@rsunion.com</b></p><p>Job Types: Part-time, Contract, Internship</p><p>Pay: $500.00 - $50,000.00 per year</p><p>Benefits:</p><ul><li>Flexible schedule</li></ul><p>Work Location: Hybrid remote in Boston, MA 02111</p>

Marketing Specialist – Art

Yellow House Creative Consulting

<p>Yellow House is looking for a sharp, proactive <b>Account Executive</b> who can manage client relationships with confidence <i>and</i> roll up their sleeves for light social media management when needed. This hybrid role is perfect for someone who loves both the people side and the content side of digital marketing. The ideal candidate is equal parts organized, strategic, and creatively fluent. 2 YEARS OF AGENCY EXPERIENCE REQUIRED.</p><p>This person thrives in a fast-paced, entrepreneurial environment and isn&rsquo;t afraid to jump in, figure things out, and keep clients delighted.</p><p><b>WHAT YOU&rsquo;LL DO</b></p><p><b>Account Management</b></p><ul><li>Serve as day-to-day contact for a portfolio of clients across CPG, home, wellness, baby gear, and lifestyle.</li><li>Run client meetings, maintain weekly agendas, track action items, and ensure deliverables are met.</li><li>Translate client goals into clear internal briefs for creative, strategy, and influencer teams.</li><li>Anticipate client needs, proactively identify opportunities, and help shape quarterly plans.</li><li>Maintain timelines, budgets, and scopes&mdash;keeping everyone (gently but firmly) on track.</li></ul><p><b>Light Social Media Management</b></p><ul><li>Assist with monthly content calendars, approvals, and posting schedules.</li><li>Upload content, write captions, and format assets for Instagram, TikTok, Facebook, and Pinterest.</li><li>Monitor community engagement (comments, DMs, tags) and escalate when needed.</li><li>Pull monthly and quarterly metrics from platform insights and prepare topline summaries.</li><li>Keep an eye on trends and competitor activity to inform content and client recommendations.</li></ul><p><b>Project Coordination</b></p><ul><li>Support internal workflows across creative, influencer, strategy, and production pods.</li><li>Organize asset collections, link libraries, and client feedback threads.</li><li>Help launch small campaigns&mdash;organic, paid, and influencer.</li><li>Ensure internal teams hit deadlines without compromising quality.</li></ul><p><b>WHO YOU ARE</b></p><ul><li>An exceptional communicator: clear, calm, client-ready.</li><li>Warm, professional, and able to build trust quickly.</li><li>Highly organized with a &ldquo;nothing falls through the cracks&rdquo; instinct.</li><li>Fast-moving and solutions-oriented&mdash;you don&rsquo;t just flag problems, you offer paths forward.</li><li>Fluent in social media platforms and best practices.</li><li>Naturally curious&mdash;you love learning how brands grow and what makes content work.</li><li>Emotionally intelligent and able to navigate different personalities with ease.</li><li>Excited by the mix of client-facing work and hands-on content support.</li></ul><p><b>QUALIFICATIONS</b></p><ul><li>2&ndash;4 years of experience in account management, social media, marketing, or agency work.</li><li>2 years of agency experience.</li><li>Strong understanding of Instagram, TikTok, and basic platform analytics.</li><li>Experience writing captions, posting content, and managing social calendars.</li><li>Proven ability to manage timelines, communication threads, and multiple stakeholders.</li></ul><p><b>WHAT WE OFFER</b></p><ul><li>Remote-first work environment</li><li>PTO + paid holidays (one week closed each quarter)</li><li>Health insurance</li><li>401(k) with employer match</li><li>Device stipend</li><li>Generous parental leave</li><li>Opportunities for mentorship and professional development</li><li>A collaborative, ego-free team that moves fast and makes exceptional work</li></ul><p><b>ABOUT YELLOW HOUSE</b></p><p>We help timeless brands meet the moment&mdash;without losing their soul. From CPG to home improvement to wellness and lifestyle, we create smart, culturally fluent content that resonates. We&rsquo;re nimble, strategic, creative, and fiercely committed to craft and clarity.</p><p>If you love relationship-building, thoughtful communication, and the creative energy of social media, you&rsquo;ll thrive here.</p><p>Job Type: Full-time</p><p>Pay: $70,000.00 - $95,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Work Location: Hybrid remote in Boston, MA 02111</p>

Account Manager

Berklee College of Music

<div><div>Job Description:</div><div></div><div>
Berklee is looking for an experienced and relationship-driven Social Media Video Producer to plan, produce, and publish compelling social content that captures the dynamic culture of the world's premier creative institution. This is a student-centered and mission-driven role, demanding a minimum on-site presence of three days a week in Boston (including evenings/weekends for events) to authentically capture our vibrant community. Your work will directly enhance Berklee's global visibility, supporting its commitment to creativity and innovation. At Berklee, your work directly supports the next generation of creative leaders.</div><div></div><div>
About the Role &amp; Responsibilities</div><div>
This role is responsible for driving measurable results for brand visibility, audience reach, engagement, and application submissions through high-quality video content. You'll build strong internal partnerships to ensure a constant flow of engaging stories that reflect Berklee's reputation for Excellence, Community, and Diversity.</div><div></div><div>
Key Responsibilities:</div><ul><li>
Work with the Director of Video and Concert Production to manage a social publishing calendar that ensures a balanced content mix for Prospective Students, Alumni, and Industry Leaders.</li><li>
Identify, plan, and manage coverage for key events (performances, guest artists, milestones) to capture authentic, high-quality moments.</li><li>
Relationship Building: Build deep, trusted connections across academic, admissions, and marketing teams to ensure a constant flow of content opportunities.</li><li>
Maintain a bias for proactive communication with internal stakeholders, ensuring early alignment on campaigns and events.</li><li>
Track social content performance tied to reach, engagement, and application outcomes, providing data-informed reports to leadership for optimization.</li><li>
Ensure content accurately reflects Berklee's diverse, global community.</li></ul><div></div><div>
What You'll Bring</div><div>
We need a proactive communicator with advanced technical skills in video production and a keen understanding of social media trends and analytics.</div><div></div><div>
Key Requirements:</div><ul><li>
Bachelor&rsquo;s degree in communications, marketing, media, or related field.</li><li>
3 years of progressive experience in social video creation and management, ideally in higher education, arts, or entertainment.</li><li>
Advanced knowledge of social media platforms, trends, and analytics tools.</li><li>
Strong videography and editing skills.</li><li>
Ability to build strong partnerships across complex organizations.</li><li>
Exceptional written and verbal communication skills, with a bias for proactive communication.</li><li>
Ability to work evenings and weekends to capture live events and culture.</li></ul><div></div><div>
Berklee Culture &amp; Benefits</div><div>
Berklee&rsquo;s mission is to educate, train, and develop the world's most inspired and innovative artists. You'll be part of a passionate, diverse, and global community dedicated to this vision.</div><div></div><div>
Here, you&rsquo;ll find:</div><ul><li>
A mission-driven culture where your ideas matter and your impact is visible.</li><li>
A diverse and inclusive community committed to lifelong learning and collaboration.</li><li>
Generous Paid Time Off (PTO) and paid holidays, including a winter break, to support work-life balance.</li><li>
Comprehensive health, dental, and life insurance plans.</li><li>
Tuition benefits for you and your family, including free or discounted courses.</li><li>
Retirement planning with a 403(b) plan and matching contributions.</li><li>
Access to unforgettable performances, guest artists, and events.</li></ul><div></div><div>
Join us in shaping the future of music and performance!</div><div></div><div>
Hiring Range: $64,000 to $76,000; salary dependent on relevant experience and education.</div><div>
Please visit the <div>Total Rewards</div> page to learn more about the benefits of working at Berklee.</div><div></div><div>
This document does not create an employment contract, implied or otherwise, other than an &ldquo;at will&rdquo; employment relationship.</div><div></div><div><br>
Diversity, Equity, Inclusion &amp; Equal Employment Opportunity at Berklee:</div><div>
We support an inclusive workplace where everyone excels based on personal merit, qualifications, experience, ability, and job performance. Berklee affirms that inequality is detrimental to our faculty, staff, students, and the communities we serve. Our goal is to make lasting change through our actions. Berklee is committed to providing fair and equitable consideration of all employees and applicants without regard to race, color, religion, ancestry, age, national origin, place of birth, gender, sexual orientation, gender identity or expression, disability, genetic information, or status as a member of the armed forces or veteran of the armed forces, or any other category protected by federal, state, or local law.</div><div></div><div>
As part of this commitment, Berklee will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the Human Resources Team at <div>hroperations@Berklee.edu</div> or call 617-747-2375.</div><div></div><div>
*Currently enrolled Berklee students are not permitted to apply for staff or faculty positions.*</div><div></div><div>
Employee Type:</div>
Staff</div>

Social Media Video Producer

The Colonnade Hotel

<div><p><b>Marketing Manager</b></p>
<p>
Role Overview<br>
<br>
The Colonnade Hotel is seeking a Marketing Manager to support our brand marketing and communications efforts across digital marketing, paid media, and owned content. The Marketing Manager will oversee all marketing content including website content, public relations and social media coordination for both the hotel and restaurant.</p>
<p>
Qualifications</p>
<ul>
<li>At least 2 years of hospitality marketing experience.</li>
<li>Bachelor&rsquo;s degree in hospitality, marketing, communications, or related field</li>
<li>Proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) and/or Canva.</li>
<li>Strong command of Microsoft Office (PowerPoint, Excel, Word, Outlook)</li>
<li>Excellent written and verbal communication skills to collaborate and inspire.</li>
<li>Creative thinker with the ability to develop engaging content and campaign ideas</li>
<li>Experience with website content management systems, social media editing tools, copywriting, email marketing platforms.</li>
<li>Data literacy to measure and improve outcomes.</li>
<li>Strong organizational skills with the ability to manage multiple projects in a fast-paced environment</li>
<li>Detail-oriented, collaborative, and self-motivated with a passion for art, design, fashion, and culture. Flexibility to adapt to trends and challenges.</li>
</ul><ul><li>This role is full time and requires and in person presence.</li></ul><br>
<p></p>
<p>
Benefits</p>
<ul>
<li>We offer a comprehensive benefits package that includes medical, dental, and supplemental insurance options, along with a 401(k) retirement plan. Employees receive paid holidays, vacation, and sick time, as well as employer-paid life and AD&amp;D coverage. Additional perks include complimentary meals, uniform dry cleaning, tuition reimbursement, and discounted guest rooms for family and friends.</li>
</ul>
<p>Responsibilities</p>
<ul>
<li>The Colonnade Hotel is seeking a Marketing Coordinator to develop comprehensive marketing strategies aligned with overall hotel goals.</li>
<li>This role will provide critical operational, creative, and analytical support to ensure the successful execution of marketing initiatives and hotel response to our valued guests.</li>
<li>Provide day-to-day support and communication on the performance of campaigns to management. Develop and execute marketing campaigns across various channels in digital and coordinate social media campaigns with our social media partner.</li>
<li>Maintain visibility across all marketing projects to ensure deliverables, and deadlines are met</li>
<li>Track timelines, calendars, and approval processes for all projects.</li>
<li>Collaborate with internal teams to gather content related to initiatives, events, and activations and create landing pages that optimize user experiences.</li>
<li>Drive digital marketing initiatives, including SEO, SEM, email marketing and content marketing.</li>
<li>Ensure accuracy and attention to detail across all marketing communications and materials</li>
<li>Assist with media planning, including asset management, tagging, and campaign tracking for both the hotel and restaurant.</li>
<li>Manage digital image asset organization and distribution</li>
<li>Support development of creative content including email marketing campaigns, website stories, and guest-facing marketing.</li>
<li>Maintain web presence, monitor traffic, and identify advertising and marketing opportunities.</li>
<li>Compile marketing data through data mining, trend recognition, and social media.</li>
<li>Assist in coordination of photo/video shoots on property in cooperation with the social media and pr teams.</li>
<li>Monitor social media conversations, competitor activity, and digital trends to identify opportunities for engagement and growth</li></ul><br>
<p><br>
About The Colonnade</p>
<p>
The Colonnade has provided warm hospitality to Boston visitors and residents for 50 years. A dynamic Back Bay landmark whose opening launched the neighborhood&rsquo;s renaissance in the early 1970s, The Colonnade is home to the city&rsquo;s only Roof Top Pool. The property boasts 285 sophisticated guest rooms, including nine luxury suites. In 2020, the property debuted a full redesign and celebrated the opening of its new restaurant, LUCIE drink + dine. LUCIE offers neighborhood charm and a globally inspired kitchen, serving daily breakfast and dinner, and weekend brunch. Today, The Colonnade remains one of the city&rsquo;s few family-owned, independent hotels. Ideally located, The Colonnade is in close proximity to Newbury Street, Copley Place, The Shops at Prudential Center, Hynes Convention Center, Museum of Fine Arts, The Gardner Museum, Northeastern University and many of Boston&rsquo;s finest museums, galleries, and iconic sites including Symphony Hall and Fenway Park. The Colonnade Hotel is a member of Preferred Hotel&rsquo;s LIFESTYLE Collection.</p><br>
<p></p>
<p>
The Colonnade values diversity and is an Equal Opportunity Employer.</p></div><p></p>

Marketing Manager

Well Dot

<div><p><b>Company</b>: The mission of Well (https://www.well.co/) is to transform healthcare through our unique impact on our members' health and happiness. We do this through our differentiated consumer experience and world-class data and analytics engine that drive engagement and behavior change. Our product &mdash; a consumer health engagement platform &mdash; integrates concierge services, behavioral health, telemedicine, care management and wellness services to drive sustained engagement, lower costs and improve the health of members. In addition to our product, we know our team makes us unique. We&rsquo;re a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees. We promote an employee- and member-centric culture with generous benefits, which you can learn more about here: https://www.well.co/careers.</p>
<p><b>
Position Title:</b> Digital Product Marketing Manager</p>
<p><b>
Reporting to:</b> Senior Director of Product Marketing</p>
<p><b>
Location: </b>Chapel Hill, NC; Minneapolis, MN; Newton, MA; New York, NY</p>
<p><b>
Compensation: </b>Manager, Digital Product Marketing ($100,000), depending on qualifications, plus bonus potential and benefits</p>
<p><b>
Job Summary: </b>We are seeking a creative, execution-focused Digital Product Marketing Manager<b> </b>to build and optimize our full-funnel growth engine. In this pivotal role, you will own demand generation, paid acquisition, growth experiments, and martech infrastructure. This is an opportunity to shape our digital strategy, influence product&ndash;market fit, and drive exponential customer acquisition for our B2B well-being solution. You will work closely with product, sales, and content teams to ensure a consistent and compelling brand message that resonates with HR leaders, benefits managers, and other key stakeholders in the corporate wellbeing space. The ideal candidate is a self-starter who fosters a collaborative and team environment that supports innovation, creativity, and continuous learning.</p>
<p><b>
Key Responsibilities:</b></p>
<p><b>
Sales Enablement Support:</b></p>
<ul>
<li><ul><li>Collaborate with Sales to develop and maintain marketing collateral, including pitch decks, product one-pagers, case studies, and FAQs that clearly articulate value to employer clients and benefits consultants.</li>
<li>Assist in maintaining and optimizing the internal sales asset library to ensure teams have access to the most current messaging and tools.</li>
</ul></li>
</ul><p><b>Cross-Functional Campaign Execution:</b></p>
<ul>
<li><ul><li>Contribute to multi-channel campaigns focused on key client segments, verticals, or strategic initiatives (e.g., GLP-1 cost management, DEI, musculoskeletal health).</li>
<li>Coordinate execution across email, paid media, social, and events.</li>
</ul></li>
</ul><p><b>Social Media Management:</b></p>
<ul>
<li><ul><li>Develop, schedule, and publish engaging content across all relevant social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to promote product features, updates, and company news, specifically tailored for a B2B audience in the HR/benefits sector.</li>
<li>Monitor social channels for trends, engagement opportunities, and competitor activity within the wellbeing and HR tech industries.</li>
<li>Analyze social media performance and provide insights for continuous improvement.</li>
</ul></li><li><b>Email Marketing:</b></li>
<li><ul><li>Assist in the creation, segmentation, and deployment of email campaigns (e.g., newsletters, product updates, promotional emails, case studies) to nurture leads and engage existing B2B clients and prospects.</li>
<li>Conduct A/B testing on email elements (subject lines, CTAs, content) to optimize performance.</li>
<li>Track email campaign metrics (open rates, click-through rates, conversions) and report on effectiveness.</li>
</ul></li><li><b>Website Content Management:</b></li>
<li><ul><li>Support the regular updating and optimization of website content, including product pages, landing pages, and blog posts, ensuring accuracy and SEO best practices relevant to B2B wellbeing solutions.</li>
<li>Collaborate with content creators to ensure all website content aligns with marketing objectives and brand guidelines, emphasizing value propositions for corporate clients.</li>
</ul></li><li><b>Paid Media Support:</b></li>
<li><ul><li>Assist in the execution and optimization of paid digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) targeting HR professionals and decision-makers in the B2B space, under the guidance of the marketing manager.</li>
<li>Monitor campaign performance, track KPIs, and contribute to reporting on ad spend effectiveness.</li>
</ul></li><li><b>Conferences &amp; Events Coordination:</b></li>
<li><ul><li>Support the planning and execution of virtual and in-person industry conferences, webinars, and other events focused on HR, benefits, and corporate well-being.</li>
<li>Coordinate logistics, marketing materials (e.g., brochures, presentations), and pre/post-event communications.</li>
<li>Assist with lead capture and follow-up strategies for events, ensuring alignment with sales goals.</li>
</ul></li>
</ul><p><b>Preferred Qualifications</b></p>
<ul>
<li>Bachelor's degree in Marketing, Communications, Business, or a related field (MBA, MPH, MHA a plus).</li>
<li>5+ years of proven digital marketing experience, with prior experience in demand generation, growth marketing, and event strategy - in the digital health or employer benefits space.</li>
<li>Proven track record developing and executing multi-channel B2B digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI</li>
<li>Familiarity with email marketing platforms (e.g., Salesforce Marketing Account Engagement and Salesforce Marketing Cloud).</li>
<li>Basic understanding of website content management systems (e.g., WordPress, Webflow).</li>
<li>Knowledge of website analytics, including measurement, analysis, benchmarking and campaign measurement, as well as development of reporting, is required.</li>
<li>Exposure to paid media platforms (e.g., Google Ads, LinkedIn Ads Manager).</li>
<li>Data-driven mindset with experience analyzing marketing metrics to drive decision-making and optimize performance.</li>
<li>Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.</li>
<li>Creative thinker, always open to trying innovative and unique marketing strategies.</li>
<li>Desire and ability to succeed in a demanding, creative, and entrepreneurial environment.</li>
<li>Direct experience in the well-being, HR, or benefits industry.</li>
<li>Basic graphic design skills (e.g., Canva, Adobe Creative Suite).</li>
</ul>
<p><b>Additional Job Information</b></p>
<p><i>
Well is on a mission to redefine the healthcare experience. This is an opportunity to re-shape healthcare for America. We are developing solutions to improve the quality and affordability of healthcare. We welcome team members who are passionate about that mission. We embrace diversity and are committed to building an inclusive team.</i></p>
<p>
Well is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. We seek diversity and encourage individuals from underrepresented groups to apply.</p></div>

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