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My Digital People

Job Description:Job OverviewWe are seeking a results-driven Meta Ads Specialist to plan, execute, and optimize Facebook and TikTok advertising campaigns. The ideal candidate should have hands-on experience managing lead generation and e-commerce campaigns while maximizing performance.The specialist will be responsible for generating qualified leads, increasing sales, improving campaign performance, and providing data-driven recommendations.Key ResponsibilitiesCampaign ManagementPlan, launch, and manage advertising campaigns across Facebook and TikTok.Develop campaign strategies for lead generation and e-commerce objectives.Create and optimize campaign structures, audiences, placements, and bidding strategies.Monitor daily campaign performance and make optimization decisions.Audience Targeting &amp; RetargetingConduct audience research and segmentation.Build custom audiences, lookalike audiences, and retargeting campaigns.Implement remarketing strategies for website visitors, engaged users, and existing customers.Performance OptimizationImprove key performance metrics including:Cost Per Lead (CPL)Cost Per Acquisition (CPA)Return on Ad Spend (ROAS)Click-Through Rate (CTR)Conversion RatePerform A/B testing on creatives, audiences, copy, and landing pages.Scale successful campaigns while maintaining profitability.Tracking &amp; AnalyticsSet up and manage Meta Pixel and TikTok Pixel.Configure conversion tracking and events.Analyze campaign performance using Meta Ads Manager, TikTok Ads Manager, and Google Analytics 4 (GA4).Generate weekly and monthly performance reports with actionable insights.Creative CollaborationWork closely with designers and content teams to develop high-performing ad creatives.Provide recommendations for ad copy, images, videos, and offers.Required Qualifications2+ years of hands-on experience managing Meta Ads and/or TikTok Ads campaigns.Proven experience with Facebook Ads Manager, TikTok Ads Manager, and Meta Business Suite.Strong understanding of lead generation and conversion campaigns.Experience with Meta Pixel, TikTok Pixel setup, and event tracking.Knowledge of audience building, retargeting, and campaign optimization.Experience with A/B testing and performance reporting.Familiarity with Google Analytics 4 (GA4).Preferred SkillsExperience with Shopify or WooCommerce.Understanding of sales funnels and customer journeys.Basic knowledge of CRM integrations and lead management.Strong analytical and problem-solving skills.Excellent communication and reporting abilities.Key Performance Indicators (KPIs)Generate qualified leads within target CPL.Achieve profitable ROAS for sales campaigns.Increase conversion rates while reducing acquisition costs.Deliver accurate weekly and monthly reports.Efficiently manage and optimize campaigns within a budget of up to PKR 200,000 per month.What We OfferOpportunity to work on diverse campaigns and industries.Performance-based growth opportunities.Flexible and collaborative work environment.Ongoing learning and professional development opportunities.Work Location: In persongive me job title according to 4 5 years experienceWork Location: In person

Senior Meta & TikTok Ads Specialist

EveryCo

We are looking for a results-driven Digital Marketing &amp; SEO Specialist to manage and optimize our online marketing campaigns. The ideal candidate should have hands-on experience in Meta Ads, Google Ads, SEO, and e-commerce marketing with a focus on increasing sales, improving ROAS, and growing organic traffic.ResponsibilitiesDigital Marketing<ul><li>Manage and optimize Facebook &amp; Instagram ad campaigns.</li><li>Create, test, and scale advertising campaigns.</li><li>Monitor ROAS, CPA, CTR, CPC, and conversion performance.</li><li>Audience research and retargeting setup.</li><li>Plan promotional campaigns and sales events.</li></ul>SEO<ul><li>Perform keyword research and competitor analysis.</li><li>Optimize product pages, collections, and website content.</li><li>Improve on-page SEO and technical SEO.</li><li>Build and execute backlink strategies.</li><li>Monitor website rankings and organic traffic growth.</li></ul>Analytics &amp; Reporting<ul><li>Track performance using Google Analytics and Search Console.</li><li>Generate weekly and monthly reports.</li><li>Identify opportunities for improving conversion rates and website performance.</li></ul>E-commerce Marketing<ul><li>Work closely with graphic designers and content creators.</li><li>Improve product visibility and conversion rates.</li><li>Suggest landing page and website improvements.</li></ul>Requirements<ul><li>Minimum 2 years of experience in Digital Marketing &amp; SEO.</li><li>Strong experience with Meta Ads Manager.</li><li>Experience with Google Ads.</li><li>Knowledge of Google Analytics and Search Console.</li><li>Experience in keyword research and SEO tools.</li><li>Strong analytical and reporting skills.</li><li>Ability to work independently and achieve performance targets.</li></ul>Preferred Skills<ul><li>Shopify SEO experience.</li><li>E-commerce marketing experience.</li><li>Basic knowledge of conversion rate optimization (CRO).</li></ul>Pay: Rs40,000.00 - Rs70,000.00 per monthApplication Question(s):<ul><li>Are you Located in Lahore ?</li></ul>Work Location: In person

Digital Marketing & SEO Specialist

HR Ways

Client company introduction: ﻿A smart lead generation and marketing platform built to automate engagement and drive growth.Position OverviewWe are seeking a Mobile App Performance Marketing Specialist to manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads. You will focus on driving app installs, engagement, and measurable ROI. Key Responsibilities Campaign Management<ul><li>Execute and optimize mobile app install campaigns across Meta, Google, and TikTok</li><li>Manage budgets to maximize ROAS and minimize CPI</li><li>Run A/B tests on ad copy, creatives, audiences, and deep linking</li><li>Optimize for post-install events: registrations, purchases, subscriptions, retention</li></ul>Analytics &amp; Attribution<ul><li>Use AppsFlyer or similar MMPs to track attribution and analyze user behavior</li><li>Implement deep linking and attribution models</li><li>Monitor KPIs: CPI, CPA, retention, ARPU, LTV, ROI</li><li>Provide data-driven recommendations to improve performance</li></ul>Creative Development<ul><li>Create mobile-first ad creatives: app preview videos, playable ads, vertical formats</li><li>Analyze creative performance and iterate based on data</li><li>Test and optimize app store assets in coordination with ASO</li></ul>Optimization &amp; Scaling<ul><li>Monitor campaigns and make real-time optimizations</li><li>Scale successful campaigns while maintaining efficiency</li><li>Implement SDK integration, conversion tracking, and event mapping</li><li>Stay current with platform updates and privacy changes ATT, SKAdNetwork)</li></ul>Required Qualifications<ul><li>Experience: 2 to 4 years managing mobile app performance campaigns with proven results</li><li>Platform Expertise: Deep knowledge of Meta Ads, Google App Campaigns, and TikTok Ads</li><li>Analytics: Proficiency with AppsFlyer or similar MMPs</li><li>App Marketing: Understanding of mobile app funnel, user acquisition, and ASO</li><li>Creative Skills: Experience with mobile-first content creation (vertical videos, playable ads)</li><li>Technical: Familiarity with SDK integration, mobile tracking, and deep linkingMobile App Performance Marketing Specialist1</li><li>Analytical: Strong problem-solving skills focused on mobile metrics</li></ul>Preferred Qualifications<ul><li>Meta Blueprint or Google Ads certifications</li><li>Experience with iOS and Android app marketing</li><li>Knowledge of mobile privacy frameworks ATT, SKAdNetwork)</li><li>Understanding of ASO and mobile retention campaigns</li><li>Experience with Apple Search Ads or other mobile ad platforms</li></ul>Other Details﻿﻿:<ul><li>Experience: 2 - 4 years</li></ul>Work Timings: 10am-6pmWork Days: Monday- FridayWork Mode: ﻿RemoteLocation: DHA Phase 3, Lahore<ul><li>﻿About HR Ways: &quot;HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world.</li></ul>Pay: Rs150,000.00 - Rs200,000.00 per monthWork Location: Remote

Performance Marketing Specialist

EcoEnergy Systems

We&rsquo;re Hiring Performance Marketing Executive Experience Required: 2+yearsReferrals are highly appreciated!Strong English communication skills required.We are looking for a Performance Marketing Executive with 2+ years of experience in digital marketing to manage and optimize Google Ads, Meta Ads etc. The role requires proficiency in GA4, Google Tag Manager, and SEO analytics, along with strong English communication skills to present results to international clients.Key Responsibilities:1.⁠ ⁠Plan, execute, and optimize Google Ads and Meta Ads campaigns to drive B2B and B2C lead generation and manage e-commerce campaigns, including Shopify stores, for optimal performance.2.⁠ ⁠Proficiency in SEO analytics and tracking tools including Google Analytics (GA4), Google Search Console, Google Tag Manager, and performance reporting tools.3.⁠ ⁠Track and measure campaign performance using Google Analytics (GA4), Google Tag Manager, and Google Search Console, including conversion tracking, pixels, and funnel setup.4.⁠ ⁠Strong English communication skills (written and verbal) with the ability to present campaign to the international clients.Location: Johar Town, Lahore Job Type: Full-time | On-siteEmail your resume at hinashaukat@ecoenergyservices.co.uk (Please Mention &ldquo;Performance Marketing Executive&rdquo; in subject line).Pay: Rs150,000.00 - Rs220,000.00 per monthApplication Question(s):<ul><li>Can you briefly tell me about your experience in performance marketing field? </li><li>How many years of experience do you have specifically in Google Ads and Meta Ads?</li><li>	Have you handled B2B, B2C, or both types of campaigns?</li><li>How comfortable are you communicating in English during client meetings or presentations?</li><li>Have you ever communicated or presented campaign results to international clients?</li><li>What is your current Salary?</li><li>Are you comfortable working onsite in Johar Town from 2 PM to 11 PM? &amp; 6 working days? Saturday 2pm to 6:30pm W.F.H</li></ul>Work Location: In person

Performance Marketing Executive

Paklogics

Location: Model Town Lahore (Onsite) Job Type: Full-Time (05:00 PM &ndash; 02:00 AM) Experience: 3 &ndash; 5 YearsRole OverviewPaklogics is seeking a highly motivated and results-driven Senior Digital Marketing Executive with 3&ndash;5 years of experience to lead and execute digital marketing initiatives. The ideal candidate should have proven experience in startup environments and SaaS product marketing, with expertise in lead generation, performance marketing, content strategy, SEO, and customer acquisition.Key Responsibilities<ul><li>Develop and execute comprehensive digital marketing strategies aligned with business goals.</li><li>Plan, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, email marketing, and other digital channels.</li><li>Drive lead generation and customer acquisition through data-driven marketing initiatives.</li><li>Create and oversee content marketing strategies, including blogs, website content, email campaigns, case studies, and social media content.</li><li>Manage SEO activities including on-page, off-page, and technical SEO to improve organic visibility.</li><li>Monitor campaign performance, analyze data, and provide actionable recommendations to improve ROI.</li><li>Conduct market research, audience analysis, and competitor benchmarking.</li><li>Collaborate with sales, product, design, and development teams to support business growth.</li><li>Manage marketing funnels, conversion optimization, and customer retention campaigns.</li><li>Prepare regular performance reports and present insights to management.</li></ul>Required Skills &amp; Experience<ul><li>3&ndash;5 years of proven experience in Digital Marketing.</li><li>Strong expertise in SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising.</li><li>Hands-on experience with Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other marketing tools.</li><li>Strong understanding of lead generation, conversion optimization, customer journeys, and performance marketing.</li><li>Excellent content writing, communication, and campaign management skills.</li><li>Strong analytical mindset with the ability to interpret data and make informed decisions.</li><li>Experience managing multiple campaigns and delivering measurable business results.</li></ul>Preferred Qualifications<ul><li>Proven experience working with startups and fast-growing companies.</li><li>Hands-on experience marketing SaaS (Software as a Service) products.</li><li>Experience in B2B marketing and demand generation.</li><li>Familiarity with CRM and marketing automation platforms such as HubSpot, Zoho, or similar tools.</li></ul>What We Offer<ul><li>Opportunity to work on innovative SaaS products and international projects.</li><li>Growth-oriented and collaborative work environment.</li><li>Exposure to startup culture and high-impact marketing initiatives.</li><li>Career advancement opportunities based on performance.</li></ul>Apply Nowcareer@paklogics.com WhatsApp: 0339-5115222Work Location: In person

Senior Digital Marketing Executive

Envex Design Solutions

Key Responsibilities<ul><li>Plan, manage, and optimize Google Ads campaigns targeting the UK, USA, and Canada.</li><li>Conduct keyword research, search-term analysis, and negative keyword management.</li><li>Monitor campaign performance, budgets, bidding strategies, and lead quality.</li><li>Set up and maintain GA4, Google Tag Manager, conversion tracking, and CRM tracking.</li><li>Collaborate with SEO, Sales, Design, and Development teams to improve campaign results.</li><li>Analyze data and prepare weekly and monthly performance reports.</li><li>Recommend and implement strategies to increase qualified leads and improve ROI.</li></ul>Qualifications<ul><li>5+ years of hands-on experience managing Google Ads campaigns.</li><li>Proven experience in B2B lead generation and conversion optimization.</li><li>Strong knowledge of Google Ads, GA4, Google Tag Manager, and conversion tracking.</li><li>Experience managing campaigns for international markets, particularly the UK, USA, and Canada.</li><li>Excellent analytical, reporting, and communication skills.</li><li>Ability to work independently and manage multiple campaigns effectively.</li></ul>Job DetailsLocation: OPF Society, Lahore Working Hours: 11:00 AM &ndash; 8:00 PM Working Days: Monday to FridayWork Location: In person

Google Ads & Digital Marketing Manager (Female)

We are seeking a highly organized and proactive Administrative Executive with experience in managing paid media accounts and supporting digital marketing operations. The ideal candidate will be responsible for administrative functions, client coordination, account management, reporting, and assisting the marketing team with paid advertising campaigns across multiple platforms.Key Responsibilities Administrative Duties<ul><li>Manage daily administrative operations and office coordination.</li><li>Maintain records, reports, and company documentation.</li><li>Schedule meetings, prepare agendas, and coordinate with internal teams.</li><li>Handle client communications and follow-ups.</li><li>Monitor task completion and ensure operational efficiency.</li></ul>Paid Media &amp; Marketing Support<ul><li>Assist in managing Meta (Facebook &amp; Instagram), Google Ads, LinkedIn Ads, and other paid media accounts.</li><li>Coordinate campaign launches, budget updates, and performance tracking.</li><li>Monitor ad account health, billing, and account access permissions.</li><li>Prepare campaign performance reports and dashboards.</li><li>Liaise with clients regarding campaign updates and requirements.</li><li>Support the marketing team in audience research, campaign setup, and optimization activities.</li><li>Ensure advertising assets and approvals are obtained on time.</li></ul>Client &amp; Team Coordination<ul><li>Act as a point of contact between clients, account managers, and internal teams.</li><li>Track project timelines and ensure deadlines are met.</li><li>Maintain organized records of client communications and campaign documentation.</li></ul>Requirements<ul><li>Bachelor's degree in Business Administration, Marketing, or a related field.</li><li>Minimum 2 years of experience in administrative roles.</li><li>Experience handling Meta Ads Manager, Google Ads, or other paid media platforms.</li><li>Strong organizational and multitasking abilities.</li><li>Excellent written and verbal communication skills.</li><li>Proficiency in Microsoft Office Suite and Google Workspace.</li><li>Ability to prepare reports and analyze basic marketing performance metrics.</li><li>Experience with CRM and project management tools is a plus.</li></ul>Preferred Skills<ul><li>Understanding of digital marketing concepts and paid advertising strategies.</li><li>Strong attention to detail and problem-solving skills.</li><li>Ability to work independently and manage multiple priorities.</li><li>Experience working with international clients is an advantage.</li></ul>Work Location: In person

Paid Media Executive

Explore 35+ Ads specialist in Lahore this July. Find roles across top companies and apply now to boost your career.