account manager

advertising manager

agentic marketing channels manager Jobs in New York

agentic marketing channels manager

associate manager, paid co-marketing strategy Jobs in New York

associate manager, paid co-marketing strategy

manager - integrated marketing Jobs in New York

manager - integrated marketing

affiliate marketing manager

news report

<p><b>Job Summary</b><br/>We are seeking a highly motivated and strategic Affiliate Marketing Manager to lead our affiliate marketing initiatives and drive growth through performance-based channels. The ideal candidate will develop and execute comprehensive digital marketing strategies, manage multiple advertising platforms, and optimize campaigns to maximize ROI. This role offers an exciting opportunity to influence our brand presence across various digital platforms and contribute to the expansion of our e-commerce footprint.</p><p><b>Duties</b></p><ul><li>Develop and implement effective affiliate marketing strategies aligned with company goals, focusing on performance marketing, SEM, and SEO.</li><li>Manage and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook Advertising, Twitter Ads, and DoubleClick to ensure maximum reach and conversion.</li><li>Conduct keyword research using SEO tools and analyze web analytics via Google Analytics, Google Tag Manager, and other tools to identify opportunities for campaign improvement.</li><li>Oversee media planning and media buying activities, including budget management for digital campaigns across multiple channels.</li><li>Monitor campaign performance metrics, analyze data trends, and generate reports to inform decision-making and improve conversion rates.</li><li>Coordinate with creative teams to develop compelling ad content tailored for social media management and digital advertising campaigns.</li><li>Stay updated on industry trends related to affiliate marketing, web analytics, SEO, SEM, and digital marketing best practices to ensure innovative campaign strategies.</li><li>Build and maintain relationships with affiliate partners while ensuring compliance with company policies and industry standards.</li></ul><p><b>Qualifications</b></p><ul><li>Proven experience in affiliate marketing, performance marketing, or digital marketing roles with a strong understanding of PPC campaign management.</li><li>Proficiency in managing advertising platforms such as Google Ads (AdWords), Bing Ads, Facebook Advertising, Twitter Ads, Google Tag Manager, DoubleClick, and other media buying tools.</li><li>Strong knowledge of SEO tools, web analytics (Google Analytics), keyword research techniques, and conversion optimization strategies.</li><li>Experience in media planning, budgeting, media buying, and campaign optimization within an e-commerce environment.</li><li>Familiarity with SEM strategies including Google AdWords campaigns and SEO best practices.</li><li>Ability to analyze data effectively using analytics tools to inform campaign adjustments for improved ROI.</li><li>Excellent communication skills with the ability to collaborate across teams and manage multiple projects simultaneously.</li><li>Bachelor&rsquo;s degree in Marketing, Digital Media, or a related field is preferred but not mandatory. Join our team as an Affiliate Marketing Manager to leverage your expertise in digital advertising channels and drive impactful results for our brand&rsquo;s growth!</li></ul><p>Job Type: Full-time</p><p>Pay: $49,043.65 - $59,063.32 per year</p><p>Work Location: Hybrid remote in New York, NY 10038</p>

Affiliate Marketing Manager

Macy's

<div><p><b>Be part of an amazing story.</b></p>
<p>
Macy&rsquo;s is more than just a store. We&rsquo;re a story. One that&rsquo;s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions&hellip;about inspiring stores and irresistible products&hellip;about the excitement of the Macy&rsquo;s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We&rsquo;ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.</p>
<p><b>
Job Overview</b></p>
<p>
The Site Merchandising Assistant is a member of the Site Merchandising team which supports site operations, testing, and merchandising functions. They enhance Macys.com&rsquo;s success by partnering with business and support teams to ensure flawless site execution and launch new site features and systems enhancements. The team devises and recommends digital strategies that maximize the online assortment and drive site traffic.</p>
<p>
The Site Merchandising Assistant is responsible for achieving customer satisfaction and driving digital revenue by analyzing and setting up content on Macys.com. Their objective is to improve the foundation of the website&rsquo;s taxonomy and navigation, work on attribution of products, and analyze data to optimize the customer&rsquo;s discovery and selection. They optimize search, execute promotions and marketing tactics, perform site maintenance, maximize onsite assets, and use analytics to drive sales and conversion. Cross-functional partners include digital analytics, merchants, marketing, creative, pricing, affiliate, SEM, and SEO teams.</p>
<p><b>
What You Will Do</b></p>
<ul>
<li>Align data across all customer touchpoints and devices, support best practices across the competitive landscape, assist in promotion execution, brand shop execution, and facet and browse optimization.</li>
<li>Optimize Product Detail Pages, including size &amp; fit information, attribution, tagging, page layout, images, reviews, and CGC optimization.</li>
<li>Manage taxonomy optimization, including header fly-outs and left-hand navigation; collaborate with SEO and UX teams to develop best practices.</li>
<li>Optimize on-site search terms, respond to trending phrases, and key brands.</li>
<li>Support optimizing event execution, including promo codes, PWPs, GWPs, sequencing, and boosting.</li>
<li>Assist in driving affiliate and SEM results through weekly submissions of top-performing offers.</li>
<li>Identify online opportunities to increase sales, conversion, and profit performance.</li>
<li>Strategize and collaborate with merchant teams to understand business strategy, objectives, and priorities.</li>
<li>Build strategic cross-functional relationships (Merchants, Marketing, Creative Production, Production, and Internal Site Merchandise Partners) to leverage necessary resources for best-in-class event execution.</li>
<li>Conduct competitive analysis to gain insights and develop strategies.</li>
<li>Seek opportunities to grow the business by improving the customer shopping experience.</li>
<li>Work with business intelligence, experimentation, and relevancy teams to understand and develop comprehensive strategies for site audits.</li>
<li>Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities</li>
</ul>
<p><b>Skills You Will Need</b></p>
<p><b>
Data Analysis and Interpretation:</b> Proficient in analyzing and interpreting data, managing Excel, and accurately understanding financial information.</p>
<p><b>
Technical Skills:</b> Proficient with MS Office programs, especially Excel and Outlook, and knowledgeable in digital merchandising tools.</p>
<p><b>
Website Optimization:</b> Skilled in taxonomy optimization, Product Detail Page enhancement, and on-site search term optimization.</p>
<p><b>
Marketing and Promotion Execution:</b> Experienced in executing promotions, event optimization, and supporting affiliate and SEM strategies.</p>
<p><b>
Strategic Thinking and Planning:</b> Capable of identifying sales opportunities, collaborating with merchant teams, and conducting competitive analysis.</p>
<p><b>
Cross-Functional Collaboration:</b> Excellent in building strategic relationships across functions, demonstrating leadership and interpersonal skills.</p>
<p><b>
Customer Focus:</b> Dedicated to achieving customer satisfaction and improving the customer shopping experience.</p>
<p><b>
Communication Skills:</b> Practices effective, clear, and continuous communication, ensuring others are well-informed.</p>
<p><b>
Creative and Analytical Thinking:</b> Thinks creatively, analytically, strategically, and technically to solve problems and innovate.</p>
<p><b>
Project Management:</b> Manages multiple tasks and projects, ensuring site maintenance and optimization of onsite assets.</p>
<p><b>
Business Acumen:</b> Understands the digital retail landscape, competitive best practices, and collaborates with business intelligence teams for strategic site audits.</p>
<p><b>
Who You Are</b></p>
<ul>
<li>Candidates with a Bachelor&rsquo;s degree or equivalent work experience in a related field are encouraged to apply. 1-2 years of related experience.</li>
<li>Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.</li>
<li>Able to work a flexible schedule based on department and company needs.</li>
</ul>
<p><b>What We Can Offer You</b></p>
<p>
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.</p>
<p><i>
Some additional benefits we offer include:</i></p>
<ul>
<li>Merchandise discounts</li>
<li>Performance-based incentives</li>
<li>Annual merit review</li>
<li>Employee Assistance Program with mental health counseling and legal/financial advice</li>
<li>Tuition reimbursement</li>
</ul>
<p><i>Access the full menu of benefits offerings </i><i>here</i><i>.</i></p>
<p><b>
About Us</b></p>
<p>
This is a great time to join Macy&rsquo;s! Whether you&rsquo;re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people&rsquo;s lives.</p>
<p><b><i>
Join us and help write the next chapter in our story - apply today!</i></b></p><br>
<p></p>
<p><i>
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.</i></p><br>
<p></p>
<p>
DIGITAL00</p><p>
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.</p></div>

Site Merchandising Assistant

NBCUniversal

<div><b>Company Description</b><p><br>
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations &amp; Experiences. NBCUniversal is a subsidiary of Comcast Corporation.</p><p>
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.</p><p>
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.</p><b><br>
Job Description</b><p><br>
NBC News Digital is looking for a senior commerce editor to help shape and grow the commerce editorial strategy for NBC Select, the online shopping destination under NBC News.</p><p>
The senior commerce editor will oversee and refine Select&rsquo;s affiliate content across key verticals, helping readers make smarter and more responsible purchasing decisions through authoritative, well-sourced, and data-driven stories. This role will have an elevated focus on franchise and content ownership &mdash; including managing high-impact series such as the 100 Best series and Talking Shop &mdash; and ensuring consistent editorial excellence and brand voice across these key initiatives.</p><p>
The ideal candidate has deep experience in commerce journalism, a strong understanding of affiliate performance and SEO strategy, and a passion for creating content that is both service-oriented and shoppable. This person will edit and manage a team of freelancers, collaborate across NBC News and NBC Select editorial teams, and help steer both day-to-day coverage and long-term content planning.</p><p><b>
Responsibilities:</b></p><ul><li>
Own and manage key commerce franchises, including the 100 Best series and Talking Shop, ensuring each aligns with editorial, performance, and brand goals</li><li>
Assign, edit, and produce high-quality commerce stories that blend data, reporting, and expert sourcing</li><li>
Mentor and manage freelancers and support junior editors or writers with feedback, training, and editorial direction</li><li>
Contribute to and maintain editorial calendars, balancing evergreen updates with timely, news-driven opportunities</li><li>
Develop and refine content strategy around SEO insights, affiliate data, and seasonal shopping trends</li><li>
Collaborate cross-functionally with social, audience, and SEO teams to optimize story performance and discoverability</li><li>
Edit and elevate voice and tone across commerce content, ensuring consistency and clarity while aligning with NBC Select&rsquo;s standards</li><li>
Analyze and iterate on performance metrics to inform future coverage and franchise developmen</li><li>
Represent the commerce team in cross-departmental meetings and brainstorming sessions</li></ul><br>
<b>
Qualifications</b><br>
<ul><li>
Minimum of 5 years of editorial experience, including at least 3 years in commerce or service journalism</li><li>
Bachelor's degree or equivalent years of relevant working experience</li><li>
Proven ability to edit and manage freelancers or junior editors</li><li>
Experience working for a major media or news brand preferred</li><li>
Exceptional editing, writing, and story-shaping skills with a strong command of AP Style</li><li>
Deep understanding of affiliate marketing platforms (Amazon Associates, Skimlinks, Rakuten, Impact, CJ, ShareASale, etc.)</li><li>
Familiarity with SEO best practices and using analytics to inform content decisions</li><li>
Demonstrated ability to translate complex research or expert insights into clear, actionable consumer guidance</li><li>
Strong project management and communication skills with the ability to juggle multiple priorities</li><li>
Creative thinker with the ability to identify new editorial opportunities and franchise growth areas</li></ul><p><b>
Additional Requirements</b></p><ul><li><b>
Hybrid</b>: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.</li></ul><p>
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.</p><p><b>
Salary range:</b> $95,000 - $115,000</p><b><br>
Additional Information</b><p><br>
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.</p><p>
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.</p></div>

Senior Editor, NBC Select

L'Oréal

<div><div><b>Job Title</b> Manager, Media &ndash; SkinCeuticals and Skinbetter Science</div><div><b>
Division:</b><b> </b>L&rsquo;Oreal Dermatological Beauty (LDB)</div><div><b>
Location:</b><b> </b>New York, NY (Hudson Yards &ndash; USA HQ)</div><div><b>
Reports To:</b><b> </b>Senior Manager, OneAesthetics Media</div><div></div><div><b><br>
Who We Are:</b></div><div>
For more than a century, L&rsquo;Or&eacute;al has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.</div><div></div><div><br>
At L&rsquo;Or&eacute;al Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. <b>Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare products to respond to all expectations linked to beauty and health of the skin.</b></div><div></div><div><b><br>
What you will learn:</b></div><div><b>
This role will be hyper focused on three main areas: strategic planning, measurement and insights, budget management. This role will support the activation and launch of all media channels including streaming video, social, programmatic, publisher partners, search, and affiliate. The candidate will help to manage all media campaigns and will act </b>as the hub between all cross functional teams, including the site team (digital solutions), eComm, CRM, social media (owned), PR and influencer (earned), content, marketing teams (local and global), agency of records, and corporate teams. This role will report directly into the OneAesthetics media lead.</div><div></div><div><b><br>
Key Accountabilities:</b></div><div><ul><li>
Manage Strategic &amp; Media Sales Planning<ul><li>
Support the planning, implementation, execution and reporting of media campaigns across paid media channels and across the full funnel</li><li>
Collaborate closely with D2C and agency teams to drive media sales planning, ensuring media tracks towards its WOB goals.</li><li>
Work closely with marketing teams to ensure comprehensive briefing of brand short-term and long-term goals</li><li>
Manage agency relationship to help deliver annual channel mix recommendation and quarterly tactical plans</li><li>
Collaborate with data and CRM partners to leverage 1P data for more efficient consumer targeting</li><li>
Form strategic partnerships with publishers and other media partners to keep tabs on new opportunities</li></ul></li><li>
Manage Measurement and Insights Program<ul><li>
Help to organize the creation and roll out of the brand&rsquo;s learning agenda</li><li>
Work closely with agency and internal teams to share out on regular competitive reporting, including traditional (TV and print) and digital (video, display, social and search)</li><li>
Work closely with analytics team to share out monthly reporting on all transactional media supporting D2C sales, collaborating independently with ecommerce teams on reporting during key promotional periods</li><li>
Manage reporting on all brand lift programs, work closely with relevant teams to build out and report on programs leveraging social partner&rsquo;s homegrown tools, as well as third party vendors (e.g. Kantar) for display and video campaigns</li><li>
Coordinate closely with division&rsquo;s measurement lead to roll out annual MMM research project, including briefing with cross functional teams to understand business questions, and to report annually on media&rsquo;s contribution to incremental sales</li></ul></li><li>
Manage Media Budget<ul><li>
Oversee budgets across tactics and work closely with agency and internal teams to manage monthly pacing and RAF flighting</li><li>
Work closely with finance and brand controllers to manage Pure Media spends in P&amp;L</li><li>
Liaise closely with leadership on approving monthly roll up of budgets</li></ul></li></ul></div><div></div><div><b><br>
Skills:</b></div><div><ul><li>
Analytical: The candidate must be comfortable with large data sets and have advanced analytical skills for deep analysis of search trends, campaign performance, competitive analysis, and an understanding of KPI optimization opportunities</li><li>
Intellectually Curious: The candidate must be someone who loves data, shows curiosity about the &ldquo;why&rdquo;, is hungry to learn, and is naturally inquisitive</li><li>
Strong communicator: Must be able to present complex material to a diverse group of marketers and stakeholders in both written and verbal form. Ability to interact and present to all levels of the organization, including top management, sometimes taking complex concepts and distilling it down into simple prose</li><li>
Collaborative: Ability to work in a fast-paced environment and cross-functionally between Ecommerce, marketing, CRM, agency of record, global and corporate teams to help ensure maximum performance of campaigns</li><li>
Tools:</li></ul></div><div><ul><li>
Proficient in website analytics tools (e.g. Google Analytics, Adobe Analytics, etc.)</li><li>
Proficient in search marketing tools (e.g. BrightEdge, SEO Rush, Adthena, etc.)</li><li>
Proficient in search ads managers (e.g. SA360, Google Adwords, Bing Ads, Pinterest, etc.)</li><li>
Proficient in social media business managers (e.g. Facebook/Instagram, X, Reddit, Pinterest, etc.)</li><li>
Proficient in Microsoft tools (e.g. Excel, PowerPoint, etc.)</li></ul></div><div></div><div><b><br>
Ideal Certifications:</b></div><div><ul><li>
Google Adwords certification</li><li>
DV360 certification</li><li>
Facebook Blueprint certification</li></ul></div><div></div><div><b><br>
Education/Experience</b></div><div><ul><li>
Bachelor of Arts or Science in related field</li><li>
3-5 years of relevant industry experience</li><li>
Brand, retailer, or digital agency experience a plus</li><li>
Beauty industry experience a plus</li><li>
Experience in SEO/SEM strategy or affiliate management and methodology a plus</li></ul></div><div></div><div><i><br>
As an integral part of our culture at L&rsquo;Or&eacute;al, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Or&eacute;al products as well as VIP Access to L&rsquo;Or&eacute;al&rsquo;s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.</i></div><div></div><div><b><br>
Additional Benefits Information As Follows:</b></div><div><ul><li>
Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)</li><li>
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)</li><li>
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)</li><li>
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays &amp; More!)</li><li>
Access to Company Perks (VIP Access to L&rsquo;Or&eacute;al&rsquo;s Internal Shop for Discounted Products, Monthly Mobile Allowance)</li><li>
Learning &amp; Development Opportunities (Unlimited Access to E-learnings, Lunch &amp; Learn Sessions, Mentorship Programs, &amp; More!)</li><li>
Employee Resource Groups (Think Tanks and Innovation Squads)</li><li>
Access to Mental Health &amp; Wellness Programs</li></ul></div><div></div><div><b><br>
Don&rsquo;t meet every single requirement?</b> At L'Or&eacute;al, we are dedicated to building a diverse, inclusive, and innovative workplace. If you&rsquo;re excited about this role but your past experience doesn&rsquo;t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!</div><div></div><div><br>
We are an <b>Equal Opportunity Employer</b> and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.</div><div></div><div><br>
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.</div><div></div><div><b><br>
Our Safe Together Plan:</b> Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other&rsquo;s health &amp; safety in mind.</div></div><div></div>

Manager, Media (SkinCeuticals and Skinbetter Science)

CVS Health

<div><p>At CVS Health, we&rsquo;re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.</p><p></p><p>
As the nation&rsquo;s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues &ndash; caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.</p><p></p><p>
As the Senior Manager, Front Store Marketing Strategy Growth, you&rsquo;ll be part of the team focused on driving CVS Front Store merchandising businesses leveraging customer insights, business data, and cross-functional collaboration to develop marketing campaigns centered in driving traffic for our front store business. You&rsquo;ll develop strategies and ensure execution of marketing solutions across paid (e.g. Digital, SEM/ SEO, Social, Radio, TV), owned (e.g. email, in-store) and earned (e.g. influencers) channels to support the marketing strategy as well as develop content based on specific customer segments. Success in this role requires a customer-first mindset, quantitative acumen, strong cross-functional collaboration, and the ability to identify and adapt strategies to business trends.</p><p></p><p>
The Senior Manager will play a critical role in developing marketing efforts and working cross-functionally to help ensure marketing initiatives deliver the necessary business and consumer outcomes on-time and on-strategy. This role will report to the Director, FS Marketing Strategy and will work closely with many cross-functional partners including Merchandising, Social, Influencer, PR, Digital, Loyalty &amp; Personalization, Store Operations, Finance, Legal, and external agencies.</p><p></p><p><b>
Responsibilities</b></p><ul><li>
Use data and insights to develop business cases and marketing plans that reflect both core business priorities and the unique dynamics of promotional business.</li><li>
Source customer insights, business data, and competitive analysis to identify opportunities to engage consumers in new ways to drive incremental trips and deepen engagement.</li></ul><p><b><br>
Campaign Development &amp; Execution</b></p><ul><li>
Synthesize inputs to develop potential solutions and thoughtful actions, fostering innovation and agility in campaign execution.</li><li>
Clearly frame opportunities to be actionable and understandable to multiple audiences, including marketing leadership and cross-functional partners.</li><li>
Develop the marketing strategy by preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and putting together materials to communicate strategy to both internal and external partners.</li><li>
Lead execution of marketing strategies and tactics across earned, owned and paid channels. Tactics include email, paid media, affiliate, social, PR, influencer, direct mail, in-store, and more. Must deliver work that is on-time and on-strategy for key consumer groups. Must excel at brief writing to communicate clear strategic direction to partners.</li></ul><p></p><p><b>
Collaboration &amp; Influence</b></p><ul><li>
Lead and influence to drive work forward, collaborating with merchandising, creative, analytics, and store operations to deliver cohesive seasonal and small moments experiences across all customer touchpoints.</li><li>
Communicate ideas clearly and persuasively to influence partners and stakeholders. Be able to negotiate compromises, have difficult conversations and manage up/across/down within and across teams in a positive and collaborative spirit.</li></ul><p></p><p><b>
Effectively prioritize work to maximize team&rsquo;s impact</b></p><ul><li>
Bring ideas to life through clear, impactful presentations and briefings.</li></ul><ul><li>
Confidently make decisions, or escalate where needed, to keep work moving forward.</li><li>
Act as an independent self-starter and anticipate requests to properly execute projects and initiatives.</li><li>
Socialize the team&rsquo;s work within marketing and other areas of the organization to create awareness of the team&rsquo;s output and learnings.</li><li>
Effectively prioritize work to maximize team&rsquo;s impact, regularly adjusting priorities based on business needs, consumer impact, and internal dependencies.</li></ul><p><b><br>
Build collaborative relationships</b></p><ul><li>
Build collaborative relationships, developing strong working relationships with partners across the marketing organization, including creative, media, analytics, and marketing channel experts.</li><li>
Reinforce a culture of trust, respect, openness, and accountability within the team, maintaining an environment where all team members have a valued voice and are encouraged to bring thoughts and ideas forward.</li></ul><p><b><br>
Required Qualifications</b></p><ul><li>
5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.</li><li>
3+ years of cross-functional leadership experience.</li><li>
2+ years of retail marketing or retail agency/strategy experience.</li><li>
2+ years of digital marketing experience including examples of testing and validating emerging opportunities</li></ul><p><b><br>
Preferred Qualifications</b></p><ul><li>
Experience working in a highly matrixed organization</li><li>
A customer-first mindset that drives decision-making within the in-store and online customer experience</li><li>
Omni-channel marketing experience with a strong understanding of paid, owned, and earned channels</li><li>
Quantitative skills (data analysis, sales trends, forecasting, market sizing) that can be used to organize and interpret data to create actionable insights</li><li>
Budget management experience, which includes both the ability to make informed decisions on how marketing dollars should be allocated as well as the responsibility of tracking and communicating that spend</li><li>
Intellectual curiosity and a willingness to question the status quo to drive improvements and optimizations</li><li>
Highly motivated, self-starter who can thrive in a demanding, performance-driven environment and make thoughtful decisions even when under tight deadlines</li><li>
Ability to solve problems by identifying and removing barriers while maintaining a positive and collaborative attitude</li><li>
Proven track record of working collaboratively with internal and external partners to deliver business results</li><li>
Effective oral and written communication/storytelling skills that can be used to articulate plans and strategies to a variety of stakeholders, including senior leaders, leveraging PowerPoint</li>
Previous experience with WorkFront for project management purposes.<br>
<li>
</li></ul><p><b>Education</b></p><ul><li>
Bachelor&rsquo;s degree in marketing, Business, or related field; MBA preferred</li></ul><p></p><p><b>
Pay Range</b></p><p>
The typical pay range for this role is:</p><p></p>
$90,480.00 - $199,144.00<p><br>
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company&rsquo;s equity award program.</p><p><br>
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.</p><p></p><p><b>
Great benefits for great people</b></p><p></p><p>
We take pride in our comprehensive and competitive mix of pay and benefits &ndash; investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:</p><ul><li><p><b>
Affordable medical plan options,</b> a <b>401(k) plan </b>(including matching company contributions), and an <b>employee stock purchase plan</b>.</p></li><li><p><b>
No-cost programs for all colleagues </b>including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.</p></li><li><p><b>
Benefit solutions that address the different needs and preferences of our colleagues</b> including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.</p></li></ul><p></p><p>
For more information, visit https://jobs.cvshealth.com/us/en/benefits</p><p></p>
We anticipate the application window for this opening will close on: 03/31/2026<p></p><p>
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.</p></div>

Senior Manager, Front Store Marketing Strategy Growth

<div><b>Company Description</b><p><br>
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations &amp; Experiences. NBCUniversal is a subsidiary of Comcast Corporation.</p><p>
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.</p><p>
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.</p><b><br>
Job Description</b><p><br>
As a Manager of Performance Marketing Planning, you will serve as a key strategy steward within the Performance Marketing team, partnering with Performance channel teams and Title, Sports and Brand stakeholders to develop media plans designed to achieve key business objectives. Partnering with the Senior Director of Planning, you will plan holistic campaigns across paid Performance media channels, leveraging a suite of tools/models to define the optimal channel mix, audience strategy, and optimization approach, working closely with channel teams and partners in Media Analytics to bring the media strategy to life.</p><p>
This new role will be a critical piece of a newly in-house team, ensuring that we can media plan and execute with speed and efficiency.</p><p><b>
Responsibilities could include, but are not limited to:</b></p><ul><li>
Being accountable to the budget for all performance media dollars, working with the Senior Director of Planning and channel teams to optimize based on primary KPIs.</li><li>
Work with Finance team to coordinate budget management, planning, and actualization.</li><li>
Reviewing in-flight performance from MTA and long term performance in MMM, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance.</li><li>
Executing the development of cross-channel media plans across Paid Social, Programmatic (Display, Video, CTV/OTT, Affiliate), and Paid Search inclusive of media mix, budget allocation/pacing, and audience architecture.</li><li>
Participating in our culture of innovation through curiosity and giving input into testing frameworks, in partnership with channel teams and Media Analytics.</li><li>
Partnering with cross-functional teams to provide regular reporting to the business on a weekly, monthly, quarterly, or yearly basis.</li></ul><br>
<b>
Qualifications</b><br>
<ul><li>
4+ years of experience working in paid media advertising comprising of media activation, multi-channel experience (search, social, programmatic).</li><li>
Experience developing, optimizing, analyzing and reporting on paid media campaigns across performance objectives.</li><li>
Experience working with analytics teams on granular performance tracking and reporting.</li><li>
Knowledge of testing methodologies and design principles. Experience developing hypotheses and assisting in test development/execution.</li><li>
Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly</li><li>
Effective time management and project management skills</li><li>
Experience working in Excel &ndash; knowing your way around Pivot tables is a must</li><li>
Bachelor&rsquo;s degree in marketing, Communications, or related field</li></ul><p><b>
Preferred Characteristics</b></p><ul><li>
Media agency or in-house agency experience.</li><li>
Experience using MTA and MMM as a source of truth for media success.</li><li>
While this role is not hands-on keys, past hands on keys experience within Social, Programmatic, or Search is preferred.</li></ul><p><b>
Additional Requirements</b></p><ul><li><b>
Hybrid</b>: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.</li><li>
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $100,000 - $125,000 <i>(bonus and long-term incentive eligible)</i></li></ul><br>
<b>
Additional Information</b><p><br>
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.</p><p>
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.</p></div>

Manager, Performance Marketing Planning

Agentic Marketing Channels Manager

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