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digital marketing manager Jobs in Islamabad

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 About The Role
 
 
 
 We are seeking a highly skilled Performance Marketing Expert with 4&ndash;5 years of hands-on experience in running, managing, optimizing, and scaling paid campaigns across digital platforms. The ideal candidate is data-driven, analytical, creative with ad messaging, and confident in managing end-to-end performance funnels.
 
 
 
 What will be your responsibilities?
 
 
 
 
 
 Paid Campaign Management
 
 
 
 
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 Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, Yelp and other relevant platforms.
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 Perform A/B testing on ad creatives, messaging, audience targeting, and landing pages.
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 Set up conversion tracking, events, and pixels.
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 Maintain monthly, weekly, and daily performance dashboards.
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 Scale campaigns profitably by monitoring ROAS, CPA, CTR, and conversion metrics.
 
 
 </li>
 </ul>
 
 
 Funnel Optimization &amp; Strategy
 
 
 
 
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 Build full-funnel performance strategies (awareness &rarr; consideration &rarr; conversion &rarr; retention).
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 Optimize landing pages and ensure the campaign-to-landing-page experience is seamless.
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 Conduct competitor analysis and market research to identify growth opportunities.
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 Suggest improvements to creatives, offers, and user journeys.
 
 
 </li>
 </ul>
 
 
 Analytics &amp; Reporting
 
 
 
 
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 Monitor campaign performance using Google Analytics, Ads Manager, Looker Studio, Yelp Ad Manager and platform dashboards.
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 Generate insights from data to improve targeting, messaging, and budget allocation.
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 Prepare weekly and monthly performance reports.
 
 
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 </ul>
 
 
 Creative Collaboration
 
 
 
 
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 Work with designers to create high-performing ad creatives.
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 Ensure all creatives follow platform best practices and guidelines.
 
 
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 </ul>
 
 
 Budget &amp; Billing Management
 
 
 
 
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 Manage monthly budgets effectively with strategic bidding.
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 Forecast campaign spend and expected returns.
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 Conduct daily optimization to maintain efficiency.
 
 
 </li>
 </ul>
 
 What are we looking for, and what does it require to be the right fit for this role?
 
 
 
 <ul>
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 Bachelor's degree in Marketing, Business, or a related field.
 </li>
 <li>
 4&ndash;5 years of performance marketing experience.
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 Proven experience in managing Meta Ads, Google Ads, Yelp Ads and one additional platform (TikTok, LinkedIn, Snapchat, or Programmatic).
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 Strong understanding of marketing funnels, attribution models, and customer acquisition.
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 Ability to analyze data and convert insights into strategies.
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 Hands-on with tools: Google Analytics, Tag Manager, Meta Business Manager, and tracking setups.
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 Basic understanding of SEO, content marketing, and CRM funnels is a plus
 
 
 </li>
 </ul>
 
 Why Join AIO?
 
 
 
 Our mission is to revolutionize the US restaurant industry by providing a comprehensive and fully integrated solution that empowers restaurant owners to efficiently manage all aspects of their businesses. Our platform, designed to meet the unique challenges (post-COVID-19) faced by restaurants, combines our patented AI technology with unparalleled customer support to help owners increase revenue, reduce costs, and improve their overall profit margins.
 
 
 We believe that restaurants should be able to focus on delivering exceptional dining experiences to their customers, without the added stress of managing complex and disparate systems. That's why we offer an All-In-One super app platform for all of their needs, from front-of-the-house operations like ordering, payment, marketing, and rewards, to back-of-the-house management like inventory, staff, and financials.
 
 
 We are laser-focused on becoming a significant player in the $55 billion restaurant tech SaaS market. You will be a part of a world-class Silicon Valley-funded startup.
</div>

Performance Marketing Expert

Motive

<div><div>Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers &ndash; from Fortune 500 enterprises to small businesses &ndash; across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.</div><div>
<h3 class="jobSectionHeader">
About the Role:</h3>

At Motive, the Demand Generation team drives pipeline growth across both new business and existing customers. We put the user first&mdash;ensuring our programs and messaging align with customer needs and deliver measurable impact at every stage of the journey.

As a Senior Integrated Marketing Campaigns Specialist, you'll play a critical role in bringing strategic, multi-channel campaigns to life for our Enterprise and Strategic Enterprise segments. While Campaign Managers lead overall strategy, you will own the project management and execution plans that turn those strategies into high-performing, scalable campaigns.

You'll collaborate closely with Campaign Managers and cross-functional partners&mdash;including Marketing Operations, Web, Solutions Marketing, and Paid Media&mdash;to ensure campaigns are launched on time, within scope, and aligned to business goals. This role requires exceptional organizational skills, cross-functional communication, and the ability to anticipate and solve problems proactively.
<h3 class="jobSectionHeader">
What You'll Do:</h3>
<ul><li>Manage the production of all Enterprise account-based, multi-channel campaigns, owning the day-to-day coordination, execution, and optimization based on strategies defined by Campaign Managers.</li>
<li>Maintain and manage the campaign production calendar, proactively coordinating timelines and deliverables across Marketing Operations, Web, Solutions Marketing, Paid Media, and other partner teams to ensure seamless execution.</li>
<li>Build and manage project boards in Asana, clearly defining milestones, dependencies, and deliverables. Anticipate roadblocks, manage risk, and drive projects to completion with limited guidance.</li>
<li>Schedule and lead campaign performance reviews, collaborating with Campaign Managers and cross-functional teams to gather insights, identify optimization opportunities, and adjust builds and timelines accordingly.</li>
<li>Proactively identify issues or gaps in campaign execution and driving resolutions to maintain quality and timeliness.</li>
<li>Contribute to cross-functional collaboration and process improvements, sharing updates, insights, and recommendations that help streamline campaign delivery and enhance overall team efficiency.</li>
<li>Support essential administrative work to maintain and support the pipeline growth of the Enterprise and Strategic Enterprise segments.</li>
</ul><h3 class="jobSectionHeader">What We're Looking For:</h3>
<ul><li>Close attention to detail and strong organizational skills, with the ability to manage multiple projects simultaneously, adjust calendars and deadlines as priorities shift, and keep all stakeholders on track. A self-starter who takes initiative and drives work forward independently.</li>
<li>Broad marketing knowledge with deep expertise in campaign execution and project management, particularly in account-based or multi-channel environments.</li>
<li>Proven project management skills, with experience coordinating multiple workstreams and stakeholders in a fast-paced environment.</li>
<li>Excellent communicator and collaborator, skilled at driving alignment across Marketing, Sales, and Operations teams.</li>
<li>Proactive problem-solver who can identify issues early, propose solutions, and drive them to completion with limited oversight.</li>
</ul><h3 class="jobSectionHeader">Role Expectations:</h3>
<ul><li>2+ years of experience working in a marketing specialist or marketing project manager role at a B2B company</li>
<li>Proficient with Asana or similar project management tools, as well as Google suite, Figma, Glean, ChatGPT, Digital Asset Management (DAM) systems.</li>
<li>Foundational understanding of sprints, Kanban boards, and general project management functions.</li>
<li>Takes ownership of the production and execution of campaigns based on strategies defined by Campaign Managers.</li>
<li>Works within team OKRs and resource plans, influencing outcomes through high-quality project management and collaboration.</li>
<li>Understands user needs and applies that understanding to campaign execution and delivery.</li>
<li>Communicates effectively to facilitate decision-making, remove blockers, and keep stakeholders informed.</li>
<li>Proactively identifies operational inefficiencies or execution risks and drives solutions to completion.</li></ul></div> 
<div>
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Notice here.

UK Candidate Privacy Notice here.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.

#LI-Remote</div></div>

Senior Integrated Marketing Campaigns Sepcialist

United Sol (Pvt.) Ltd

Design and execute authorized social-engineering assessments to evaluate human and process resilience, then lead awareness and remediation initiatives.Responsibilities<ul><li>Plan and run phishing, vishing, in-person (where permitted), and other human-focused assessments under clear authorization.</li><li>Create realistic campaign content, landing pages, and measurement metrics; track user interaction and reporting rates.</li><li>Deliver clear briefings, training recommendations, and awareness materials to reduce human risk.</li><li>Work with legal and HR to ensure campaigns comply with policy and privacy laws.</li></ul>Required<ul><li>3+ years performing social-engineering assessments or related security awareness roles.</li><li>Strong copywriting and communications skills; ability to craft plausible scenarios.</li><li>Experience with campaign platforms and post-campaign reporting.</li><li>Comfort coordinating with legal/HR and handling sensitive results.</li></ul>Desired<ul><li>Certifications in security awareness or phishing platforms</li><li>Background in psychology/communications is a plus.</li></ul>Ethics &amp; PrivacyCampaigns require explicit approval, privacy safeguards, and respectful handling of results; remediation is prioritized over punitive action.Job Type: Full-timeWork Location: In person

Human Security Testing & Social Engineering Specialist

Safa Worldwide Private Limited

About the RoleWe are seeking an experienced Email Marketing Specialist to lead our digital communication and support marketing efforts within the printing and packaging industry. This role focuses on building impactful campaigns, driving lead generation, and strengthening the company&rsquo;s online brand presence.Key ResponsibilitiesPlan, design, and execute B2B email marketing campaigns for printing, packaging, and labeling clientsDevelop branded, mobile-responsive email templatesCreate compelling email copy aligned with our brand voice and service offeringsSet up automated workflows for lead nurturing, product promotions, and customer retentionManage list segmentation, tagging, personalization.Track campaign performance (open rates, CTR, conversions) and implement optimization strategiesCollaborate with sales and design teams on messaging, graphics, and promotionsEnsure compliance with email deliverability and best practices_Highly Preferred_Packaging and Printing campaign background (strong preference given)Experience with CRM tools and ticketing systemsKnowledge of customer service best practicesQualificationsHands-on experience with Mailchimp, HubSpot, or similar platformsStrong writing and communication skillsUnderstanding of branding, design consistency, and digital marketing fundamentalsAbility to analyze performance data and adjust strategy accordinglyExperience in B2B, printing, packaging, manufacturing, or related industries is preferredWhat We OfferCompetitive salary: PKR 35,000 - 50,000 (based on experience)Onsite work environmentGrowth opportunities within the organizationSupportive team culture_Work Schedule_Night Shifts working hours with possible shift rotationsJob Type: Full-timePay: Rs35,000.00 - Rs50,000.00 per monthWork Location: In person

Email Marketing Specialist

Universal Marketing and Management Group

TheEMedia a digital marketing agency is looking for social media marketing specialists, should be expert in Meta Ads, Creating Campaigns, Understanding about target audiences, know all campaign types, should be familiar with basic content strategy, must have good knowledge about analytics and reporting.Job Type: Full-timePay: Rs50,000.00 - Rs75,000.00 per monthApplication Question(s):<ul><li>Tell us about your experiences and knowledge about social media marketing </li><li>What strategies do you know to market any business on social media?</li><li>What are your salary expectations and expectations from your employer or Boss?</li><li>How do you think you're a good fit for this post?</li></ul>Work Location: In person

Social Media Marketing Specialist

Novotek Pharma

Job Description:*The Social Media Ads Manager is responsible for creating, managing, and optimizing paid advertising campaigns on social media platforms.The role includes planning ad strategies, setting up campaigns, monitoring performance, and improving results to achieve business goals such as leads, sales, and brand awareness.*Key Responsibilities:** Plan and run social media ad campaigns.* Create targeted audiences and select ad formats.* Monitor and optimize campaigns for better performance.* Conduct A/B testing on creatives and audiences.* Prepare performance reports and analyze data.* Coordinate with design and content teams for creatives.*Requirements:** Experience with Meta Ads Manager or similar platforms.* Strong analytical and optimization skills.* Ability to create compelling ad copy and basic creatives.* Good communication and reporting skillsJob Type: Full-timeWork Location: In person

Advertising Manager

El Momento Restaurant Lahore

The Social Media Team Lead will be responsible for developing and executing high-impact social media strategies across multiple platforms. This role involves leading the social media team, managing client accounts, driving engagement, and ensuring all digital communication aligns with the brand&rsquo;s tone, goals, and KPIs.Key Responsibilities:<ul><li>Lead the planning, creation, and execution of social media campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, X, YouTube, etc.).</li><li>Supervise and guide the social media team, including content creators, community managers, and designers.</li><li>Develop monthly content calendars and ensure timely delivery of posts and campaigns.</li><li>Monitor performance analytics and prepare regular reports with actionable insights.</li><li>Collaborate closely with creative, digital, and client servicing teams for campaign integration.</li><li>Oversee paid social media campaigns and ensure alignment with performance objectives.</li><li>Stay updated with digital trends, platform algorithms, and emerging tools to keep strategies innovative.</li><li>Manage influencer collaborations, partnerships, and brand ambassador initiatives.</li></ul>Required Skills:<ul><li>Excellent understanding of social media algorithms, trends, and analytics tools.</li><li>Strong leadership and team management skills.</li><li>Exceptional copywriting, communication, and presentation abilities.</li><li>Ability to multitask and manage multiple client accounts simultaneously.</li><li>Data-driven mindset with creative intuition.</li></ul>Qualifications:<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communications, or related field.</li><li>Minimum 2-4 years of experience in social media management or digital marketing.</li><li>Experience leading social media teams or managing large-scale campaigns preferred.</li></ul>Drop your Resume: 03367649231Note: Also Mention your designation when you drop your resume.Job Type: Full-timePay: From Rs80,000.00 per monthWork Location: In person

Social Media Team Lead

Explore 234+ Campaign manager in Islamabad this December. Find roles across top companies and apply now to boost your career.