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social media coordinator

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ad product marketing manager, media & entertainment Jobs in New York

campaign marketing manager

KYRA

<div><h2 class="jobSectionHeader">About Kyra</h2>
We run influencer marketing for large brands. Not one-off posts. Structured programs designed to drive real business outcomes.
We use data and AI to improve creator selection and performance forecasting, but this role isn&rsquo;t about buzzwords. It&rsquo;s about running strong accounts, delivering consistently, and growing revenue year over year. We&rsquo;ve scaled quickly. Now we need someone who knows how to manage enterprise clients properly.
As Campaign Manager, you&rsquo;ll be the engine that powers Kyra&rsquo;s creator campaigns from start to finish. You&rsquo;ll manage day-to-day campaign delivery, ensuring that everything runs on time, on budget, and to the highest creative standard. From briefing creators to reporting back to clients, you&rsquo;ll bring structure, energy, and problem-solving to every campaign you touch.<h2 class="jobSectionHeader">
What You&rsquo;ll Be Doing</h2>
Campaign Management<ul><li>
Own day-to-day management of influencer marketing campaigns across multiple brands</li><li>
Oversee campaign timelines, budgets, deliverables, and approvals</li><li>
Be the main point of contact for creators, clients, and internal teams</li></ul>
Client Service<ul><li>
Build trusted relationships with clients by delivering clear, proactive communication</li><li>
Anticipate client needs and ensure campaigns exceed expectations</li></ul>
Creator Collaboration<ul><li>
Source, brief, and manage creators throughout campaign lifecycles</li><li>
Ensure content meets brand guidelines, cultural nuance, and campaign objectives</li></ul>
Reporting &amp; Optimisation<ul><li>
Track campaign performance using Kyra&rsquo;s proprietary platform and analytics tools</li><li>
Provide actionable insights and recommendations for future campaigns</li></ul><h2 class="jobSectionHeader">
What You Bring</h2>
Experience &amp; Skills<ul><li>
3-4 yrs experience in influencer marketing, talent management, or campaign/project management</li><li>
Negotiation experience w/ creators
</li><li>Creator contracting experience
</li><li>Strong written-communication skills</li><li>
Ideally some client facing experience</li><li>
Must be able to work US hours (EST/CT/PST)</li><li>
Strong organisational prioritizations skills with the ability to juggle multiple projects at speed</li><li>
Confident communicator who can manage stakeholders with ease</li></ul>
Industry Knowledge<ul><li>
Strong cultural competency and knowledge of trends for US market</li><li>
Understanding of social media platforms, creator culture, and digital marketing</li><li>
Passion for the creator economy and emerging cultural trends</li></ul>
Mindset &amp; Drive<ul><li>
Proactive problem-solver who thrives in a fast-paced environment</li><li>
Collaborative, adaptable, and committed to high standards</li></ul>
Sound like you?
We&rsquo;d love to hear from campaign managers who are ready to step up and deliver impactful creator marketing at scale.<h2 class="jobSectionHeader">
Benefits</h2>
We&rsquo;re a remote-first team, giving you the flexibility to work from wherever you do your best work 
Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year 
Growth: Annual Learning &amp; Development budget to invest in your skills. 
Rewards: Annual bonus scheme to recognise great work 
Healthcare stipend for US-based team members
AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.
Support
If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.
Compensation Range: $70K - $75K</div>

Campaign Manager

Katten

<div><div><div><div><div>Requisition ID:
</div><div>7325</div>
</div>
</div></div><div>Katten is a full-service law firm with nearly 650 attorneys in locations across the United States and in London and Shanghai. Clients seeking sophisticated, high-value legal services turn to Katten for counsel locally, nationally and internationally. The firm&rsquo;s core areas of practice include corporate, financial markets and funds, restructuring, intellectual property, litigation, real estate, structured finance and securitization, transactional tax planning, private credit and private wealth. Katten represents public and private companies in numerous industries, as well as a number of government and nonprofit organizations and individuals.
Content and Campaign Manager<div>
The Content and Campaign Manager develops and executes multi-channel marketing campaigns that showcase Katten&rsquo;s expertise, strengthen its brand, and drive measurable engagement.</div><div>
This role connects storytelling, strategy, and analytics, transforming firm priorities into dynamic content and campaigns that perform across digital, social, and PR channels. Collaborating closely with multiple members of the Marketing and Business Development (MBD) team and other firm stakeholders, this individual ensures Katten&rsquo;s content and campaigns are high-quality, targeted, coordinated, and measurable against business and marketing goals. This position also supports written and multimedia content initiatives that may include advisories, thought leadership, podcasts, and video for assigned practices.</div>
Katten offers a hybrid work model, allowing the flexibility to work both on-site and remotely on a regular basis (KattenFlex). This position requires onsite presence twice a month and otherwise on an as needed basis.
Essential Duties and Responsibilities include, but may not be limited to, the following. Other duties may be requested and/or assigned. Regular and predictable attendance is an essential function of the position. Essential functions are primary job duties that an individual must be able to perform successfully with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.<div>
Content Production &amp; Management</div><ul><li><div>
Creates and adapts content for campaign assets including reports, ebooks, feature stories, digital copy, and profile content that highlight the firm&rsquo;s market strengths and differentiators.</div></li><li><div>
Works well creating content individually and in partnership with peers on the Content and PR teams.</div></li><li>
Leads development of content across formats and channels for assigned practices, including but not limited to advisories, newsletters, blog posts, attorney biographies, annual reports, and practice descriptions.</li><li>
Produces and manages audio/video content, including podcast and video planning, recording, editing, distribution, and promotion; support attorneys by developing scripts, question guides, and promotional assets.</li><li><div>
Applies SEO/AEO best practices to content planning and execution, including keyword research and on-page optimization to improve discoverability.</div></li><li>
Copyedits and quality-checks content for accuracy, clarity, brand voice, and adherence to editorial standards.</li></ul><div>
Campaign Planning &amp; Execution</div><ul><li><div>
Develops and maintains an integrated campaign playbook, including standard processes, timelines, and best practices.</div></li><li><div>
Plans and executes integrated campaigns for practices and industries in partnership with Content and MBD team members.</div></li><li><div>
Collaborates with MBD team members to translate firm and practice initiatives into campaign narratives across targeted marketing channels.</div></li><li><div>
Manages campaign timelines, deliverables, and messaging frameworks to align with firm priorities.</div></li><li><div>
Partners with design and digital teams to develop creative and optimize content performance.</div></li></ul><div>
Performance &amp; Optimization</div><ul><li><div>
Defines campaign KPIs and tracks results through GA4, email analytics, and social dashboards working closely with the Marketing Technology team.</div></li><li><div>
Analyzes data to provide actionable insights and recommendations for improving performance.</div></li><li><div>
Shares campaign learnings across the MBD team to inform future initiatives and content planning.</div></li></ul><div>
Collaboration &amp; Coordination</div><ul><li><div>
Serves as a hub connecting MBD, PR, Digital Marketing, and Content to ensure campaigns are consistent, timely, and integrated.</div></li><li><div>
Coordinates with practice leaders, BD managers, and events staff to align campaign execution with client-facing opportunities.</div></li><li><div>
Manages freelance writers or vendors as needed to support campaign deliverables.</div></li></ul>
Supervisory Responsibilities<ul><li>
May supervise one or multiple direct reports. Provides informal guidance to peers and junior team members.</li></ul>
Knowledge, Skills, and Abilities<ul><li>
Bachelor&rsquo;s degree in Communications, Marketing, Journalism, or related field.</li><li>
7 or more years of experience in content marketing, campaign management, or communications, ideally in a law firm or professional services setting.</li><li>
Demonstrated success developing multi-channel campaigns that drive measurable engagement and visibility.</li><li>
Strong writing and editing skills with a focus on narrative development and brand alignment.</li><li>
Proven ability to successfully collaborate across teams and manage multiple priorities simultaneously.</li><li>
Familiarity with SEO, analytics platforms (GA4, social tools), and digital publishing systems.</li><li>
Articulate with exceptional interpersonal and communication skills to establish effective working relationships with all levels of firm personnel.</li><li>
Ability and willingness to work in-office twice each month at a minimum for department meetings and other collaborative efforts.</li><li>
Ability to occasionally retrieve and distribute files, written documentation, or office supplies weighing up to 10 pounds.</li><li>
Travel to other firm locations is required when necessary.</li></ul>
The annualized salary range for this position in our New York office is $135,000 to $155,000. Actual pay will be adjusted based on experience and other job-related factors permitted by law.
We offer an outstanding benefit package which includes: medical/dental/vision, 401k with employer contribution, parental leave, transportation fringe benefit program, back-up care option, generous paid time off policy, and long-term and short-term disability policies.
Katten Muchin Rosenman LLP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
#LI-DNI</div></div>

Content and Campaign Manager

Heat Free Hair

<div>At Heat Free Hair, we are hair experts who strive every day to make women look and feel even more beautiful while staying true to who they naturally are. We are a team of quality-obsessed, strategic thinkers driven by innovation and elevated experiences.
Named one of Fast Company&rsquo;s Top 5 Most Innovative Beauty Brands, we are redefining beauty standards through premium products that solve real pain points &mdash; while delivering the elevated service our customers deserve.
We&rsquo;re looking for a data-driven, hair-obsessed Lifecycle Marketing Manager to help strengthen and scale the customer journey across every touchpoint.
This role is ideal for a strong lifecycle executor who is ready to deepen their strategic ownership. You will lead execution across Email, SMS, Push, and Direct Mail &mdash; while growing into increased responsibility for retention strategy, LTV optimization, and performance insights over time.
Requirements for Success<ul><li>Deep understanding of Black women&rsquo;s hair, extensions, natural textures, and styling methods. You understand customer concerns at every stage of her hair journey and can speak to them clearly and persuasively.</li><li>Impeccable taste with a strong understanding of elevated, modern Black beauty aesthetics.</li><li>Extremely detail-oriented and highly organized. You execute reliably and don&rsquo;t let things slip.</li><li>Strong direct-response copywriter who understands how to drive measurable action &mdash; and can confidently write and edit in our brand voice so messaging resonates deeply with our core customer. You are comfortable refining agency and contractor copy to meet our tone and standards.</li><li>Strong content planning and research skills. You proactively study customer behavior, reviews, objections, trends, and performance data to inform campaign planning.</li><li>Strong SMS marketing foundation with hands-on experience executing campaigns and flows.</li><li>Familiarity with RFM segmentation, LTV metrics, and retention reporting &mdash; with a desire to deepen strategic expertise in these areas.</li><li>Data-comfortable. You can read performance reports, identify trends, and contribute to structured testing plans.</li><li>Experience working with subscriptions and retention marketing is a plus.</li><li>AI-curious and open to leveraging tools that improve efficiency and personalization.</li><li>Scrappy and hands-on. Willing to build campaigns, QA flows, edit creative, and execute within Klaviyo and SMS platforms.</li></ul> 
Requirements 
Responsibilities
Email Marketing<ul><li>Own the email content calendar and lifecycle campaign strategy</li><li>Develop weekly campaign briefs, messaging direction, segmentation strategy, and offer positioning</li><li>Lead lifecycle flow strategy (welcome, abandoned cart, post-purchase, winback, etc.) and identify opportunities for optimization</li><li>Create structured quarterly testing roadmap (subject lines, segmentation, timing, creative angles, offers)</li><li>Manage and direct our email design agency &mdash; ensuring clear briefs, strong creative direction, on-brand messaging, and timely execution</li><li>Review and edit agency copy to ensure it reflects our brand voice and resonates deeply with our core customer</li><li>Serve as verbal and strategic gatekeeper in collaboration with the Creative Director</li><li>Analyze performance data and provide structured insights and recommendations</li></ul>
SMS Marketing<ul><li>Own execution of SMS campaigns and flows</li><li>Support list growth and lead capture optimization</li><li>Contribute to ongoing testing and performance improvements</li><li>Align SMS messaging with email campaigns and overall lifecycle strategy</li><li>Help implement personalization and automation improvements</li></ul>
Push &amp; Direct Mail<ul><li>Manage push notification scheduling and alignment with campaigns</li><li>Support direct mail lifecycle initiatives to improve repeat purchase</li></ul>
Data, Reporting &amp; Retention Growth<ul><li>Monitor LTV and repeat purchase performance</li><li>Contribute to improving RFM segmentation over time</li><li>Analyze campaign performance and identify opportunities for optimization</li><li>Participate in weekly (transitioning to bi-weekly) lifecycle performance reviews</li><li>Gradually take on increased ownership of retention insights and strategy</li></ul>
What Success Looks Like<ul><li>Improved campaign execution and consistency</li><li>Stronger-performing lifecycle flows</li><li>Increased repeat purchase rate</li><li>Clear, structured testing plans</li><li>Growing confidence in retention reporting and strategic ownership</li></ul> 
Benefits 
 
Compensation &amp; Benefits
This role offers a base salary of $100,000&ndash;$110,000, commensurate with experience.
In addition, this position is eligible for a performance-based bonus tied to retention and lifecycle growth goals, with an on-target bonus range of 5&ndash;15% of base salary.
Performance metrics may include:<ul><li>LTV growth</li><li>Repeat purchase rate</li><li>RFM improvement</li><li>Lifecycle revenue contribution</li><li>Execution of structured testing initiatives</li></ul>
In addition to competitive compensation and performance bonus eligibility, we offer a generous PTO policy, health and dental insurance, and a product stipend so you can experience and represent the brand firsthand.</div>

Lifecycle Marketing Manager

Dwell Recovery

<div>Since 2020, dWELL has been an affirming recovery housing program on a mission to support young adults in their transition to independence through residences and a community-based approach that supports growth and healing. We provide a personalized, foundational, skills-based model that helps young adults pursue their individual life goals. We are looking for a passionate, detail-oriented, and innovative Marketing Manager to join our New York City team and contribute to our goal of making a difference.
The Marketing Manager will lead the planning and execution of research-informed marketing strategies, translating insights and trends into compelling storytelling, content, campaigns, and experiences that engage diverse audiences and support organizational growth. This role will support marketing for dWELL Recovery and its brand affiliate, The Dorm.
With us, you&rsquo;ll be part of the next frontier in mental health care with an integrative treatment model and outcomes research approved by a third-party validated Institutional Review Board (IRB). We blend individualized therapy and skills coaching, hands-on family work, group-based clinical support and a bustling community and social Clubhouse experience unseen elsewhere in our industry. With competitive salaries between $70,000 and $80,000 (based on background/experience) and a proud commitment to diversity in the workplace that affirms all races, genders and backgrounds, our strength is our community and we hope that includes you!
What You Will Do:<ul><li>
Own and execute core marketing initiatives that elevate dWELL Recovery&rsquo;s brand, visibility, and impact across digital channels, partnerships, and community touchpoints.</li><li>
Develop and guide strategic content and campaign efforts that communicate complex clinical work in clear, compelling, and accessible ways for both B2B and B2C audiences.</li><li>
Create and manage branded, search-optimized content including campaign copy, social media, website updates, blogs, case studies, and educational collateral.</li><li>
Collaborate cross-functionally with clinical, outreach, research, and leadership teams to ensure marketing efforts are aligned with organizational priorities and growth goals.</li><li>
Plan, support, and project-manage internal community events , external brand partnership events, and the development of on-site and experiential marketing assets to support in-person engagement. Monitor, analyze, and report on the effectiveness of cross-channel campaigns using KPIs and analytic tools, translating insights into recommendations and improvements.</li><li>
Research market trends, customer behavior, and the mental health treatment competitive landscape to inform marketing strategies and inspire future efforts.</li><li>
Identify and implement efficiencies and best practices to improve marketing workflows, data organization, and reporting across initiatives. Support with mentoring marketing interns, as needed.</li></ul>
What You Need to Qualify:<ul><li>
Bachelor's degree in Marketing/Communications/Journalism or a related field preferred</li><li>
Demonstrated ability to work independently while collaborating effectively within a team.</li><li>
Strong organizational skills and attention to detail, with a proactive and self-starter work style.</li><li>
Exceptional writing and communication skills, with the ability to adapt tone and voice across audiences.</li><li>
Proficiency in analyzing marketing data (i.e. from Google Analytics/Email or Social Insights) and derive strategic insights to inform decision-making.</li><li>
Proficiency with Google Workspace tools ((Sheets/Docs/Slides/Drive) required.</li><li>
Experience and comfort on a variety of social media platforms (Instagram, LinkedIn, YouTube, X, TikTok and Facebook) and project management tools (Asana, CODA) and design tools (Canva, Figma).</li><li>
Ability to work a hybrid schedule with a minimum of two days onsite.</li></ul>
What We Offer:<ul><li>
Full benefits including comprehensive medical, dental, vision and a 401K with up to 3% company match, fully vested after 3 years</li><li>
Flexible PTO - for a team that&rsquo;s rested, recharged and feeling their best</li><li>
Hands-on, creative, team-based work environment in the heart of New York City</li><li>
We are family-owned and operated, offering a close-knit culture that emphasizes teamwork, trust, and a personal connection with every member of our team</li><li>
12 weeks Paid Parental Leave following a full year of service - providing support and flexibility during life&rsquo;s most important moments</li></ul> 

Compensation: $70,000-$80,000 (commensurate on experience)
Dwell is an equal opportunity employer. We consider applicants for all positions on the basis of merit, qualifications and business needs, and without regard to race, color, national origin, religion, sex, gender identity, age, disability, alienage or citizenship status, ancestry, marital status, partnership status, creed, sexual and reproductive health decisions, genetic predisposition or carrier status, sexual orientation, uniformed service or veteran status, familial status, status as a victim of domestic violence or any other status or characteristic protected by applicable federal, state or local laws.
Must be able to perform extensive standing, walking, and climbing; to lift up to 50bs. regularly, to transport and stock assigned supplies and materials. Must be able to bend, stoop, and climb to reach materials.
AKXhlG91TW</div>

Marketing Manager – Mission-Driven Storytelling

LangChain

<div><h2 class="jobSectionHeader">About LangChain</h2>
At LangChain, our mission is to make intelligent agents ubiquitous. We provide the agent engineering platform and open source frameworks developers need to ship reliable agents fast.
Our open source frameworks, LangChain and LangGraph, see over 90+ million downloads per month and help developers build agents with speed and granular control. LangSmith offers observability, evaluation, and deployment for rapid iteration, enabling teams to transform LLM systems into dependable production experiences.
LangChain is trusted by millions of developers worldwide and powers AI teams at companies like Replit, Clay, Cloudflare, Harvey, Rippling, Vanta, Workday, and more.<h2 class="jobSectionHeader">
About the role:</h2>
We&rsquo;re looking for a Marketing Operations Manager to help scale the systems and data infrastructure behind our GTM engine.
This role owns supporting marketing in annual planning, managing the tech stack, attribution, data pipelines, reporting, automation, and campaign operations that enable the marketing and sales teams to operate effectively. You&rsquo;ll work closely with Marketing, Sales, RevOps, and Data to ensure our GTM organization runs on clean data and reliable systems.
This is a highly cross-functional role ideal for someone who enjoys building systems, solving data problems, and turning complex funnels into actionable insights.<h2 class="jobSectionHeader">
What you will do:</h2>
Strategy &amp; Planning<ul><li>
Partner with GTM leadership to define how marketing performance is measured across the funnel</li><li>
Help develop the metrics framework for marketing impact, including pipeline generation, opportunity influence, and deal acceleration, etc.</li><li>
Support annual planning and forecasting by providing data-driven insights into channel performance and pipeline contribution</li><li>
Translate business questions from leadership into analytical frameworks and measurable KPIs</li></ul>
Campaign Operations<ul><li>
Support the execution of marketing programs across events, webinars, lifecycle, paid media, and field marketing</li><li>
Manage campaign setup, tracking, and attribution across systems including HubSpot, Salesforce, Bizzabo, Goldcast, Paid Ads, etc.</li><li>
Ensure campaigns are properly structured to capture performance data across the full funnel</li><li>
Maintain campaign taxonomy and naming conventions to ensure clean reporting</li><li>
Partner with the marketing team to ensure campaigns are properly instrumented and measurable</li></ul>
Data, Analytics &amp; Attribution<ul><li>
Build and maintain dashboards that measure marketing performance across the funnel</li><li>
Develop and improve attribution models that measure how marketing influences pipeline and revenue</li><li>
Analyze campaign performance, pipeline creation, and conversion metrics to identify opportunities for improvement</li><li>
Partner with the data team to maintain marketing datasets and reporting infrastructure</li><li>
Help leadership understand the drivers of pipeline growth through clear reporting and insights</li></ul>
Tooling &amp; Automation<ul><li>
Own the entire martech stack including HubSpot, Salesforce, Segment, among others.</li><li>
Maintain integrations between marketing, sales, and product data systems</li><li>
Improve lead routing, lifecycle management, and data enrichment processes</li><li>
Identify opportunities to automate manual workflows across marketing and sales operations</li><li>
Evaluate and implement new tools that improve the efficiency of the GTM organization</li></ul>
How to be successful in this role:<ul><li>
5+ years in Marketing Operations</li><li>
Experience supporting annual planning, pipeline forecasting, and performance analysis to inform GTM strategy</li><li>
Deep expertise with HubSpot and Salesforce</li><li>
Strong SQL skills and experience working with modern data stacks (BigQuery, dbt, Reverse ETL, etc.)</li><li>
Familiarity with web data and event tracking tools (Segment, Google Tag Manager, server-side tracking, etc.)</li><li>
Proficiency using AI tools and LLM-powered workflows to improve productivity and automate GTM operations</li><li>
Experience operating in a warehouse-first analytics environment, where the data warehouse serves as the source of truth for marketing and revenue reporting</li><li>
Ability to build dashboards and reporting in BI tools (Looker, Tableau, Hex, etc.)</li><li>
Experience with automation and integration platforms (Zapier, n8n, Workato, Make)</li><li>
Experience owning and scaling a marketing technology stack, including vendor evaluation, system optimization, and identifying tool redundancies</li><li>
Deep understanding of B2B SaaS funnels and gtm metrics</li><li>
Ability to diagnose and improve complex marketing and GTM systems</li><li>
Comfortable collaborating cross-functionally with marketing, sales, data, and engineering teams</li></ul>
Compensation &amp; Benefits<ul><li>
Compensation: We offer competitive compensation that includes base salary, meaningful equity, and benefits such as health and dental coverage, flexible vacation, a 401(k) plan, and life insurance. Actual compensation will vary based on role, level, and location. For team members in the EU and UK, we provide locally competitive benefits aligned with regional norms and regulations.</li><li>
Annual salary range: $160,000- $240,000.00</li></ul></div>

Marketing Operations Manager

TikTok

Global Operations
 
Marketing Manager, Performance & Insights - TikTok Operations
 
Location
 :
 
New York
 
Employment Type
 :
 
Regular
 
Job Code
 :
 
A229695A
 
Responsibilities
 
About the Team: 
The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok’s position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences.
 
About the Role: 
We are seeking a Marketing Manager, Performance & Insights to help evolve how we plan, execute, and measure our creator marketing efforts. This role requires a unique blend of performance marketing strategy, campaign measurement, and cross-functional collaboration. While grounded in data, measurement, and analysis, the role also extends into full-funnel campaign planning, media execution, and testing—making it central to how we scale and demonstrate ROI for creator marketing initiatives.
 
Key Responsibilities: 
Performance Marketing Strategy
 <ul>
<li>Develop and execute full-funnel performance marketing strategies that drive measurable outcomes across creator perception, acquisition, and engagement.</li>
<li>Define campaign objectives, and partner closely with product marketing, external media agencies, and internal stakeholders to bring plans to life.</li>
</ul>
Measurement & Insights
 <ul>
<li>Analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementally metrics.</li>
<li>Own reporting and dashboarding to track and communicate performance marketing ROI across multiple KPIs and marketing objectives.</li>
</ul>
Experimentation & Systematic Plans
 <ul>
<li>Design and execute A/B testing frameworks to evaluate the effectiveness of marketing campaigns and initiatives.</li>
<li>Build and execute a learning agenda in partnership with product, research, and marketing teams—bridging qualitative and quantitative insights to guide creator marketing strategy.</li>
</ul>
Audience Targeting & Segmentation
 <ul>
<li>Develop and refine audience segmentation strategies to personalize creator campaigns based on behavioral, demographic, and engagement data.</li>
<li>Identify and activate against high-potential creator cohorts to increase campaign efficiency, personalization, and conversion.</li>
</ul>
Media Campaign Management
 <ul>
<li>Contribute performance and measurement insights into media planning and execution in partnership with product marketing and XFN teams.</li>
<li>Inform campaign budgets and provide ROI analysis to inform campaign spend decisions and optimization efforts.</li>
</ul>
Tooling & Marketing Infrastructure
 <ul>
<li>Identify and recommend marketing tools—both internal and external—that improve speed to market and creative iteration.</li>
<li>Partner cross-functionally to ensure scalable infrastructure for campaign measurement and insight generation.</li>
</ul>
Collaboration & Communication
 <ul>
<li>Work closely with product managers, data scientists, and engineers to solve complex business problems.</li>
<li>Present findings and recommendations to stakeholders with clarity and actionable insights.</li>
</ul>
Qualifications
 
Minimum Qualifications: 
<ul>
<li>Bachelor’s degree in Marketing, Analytics, Marketing Science, or related field</li>
<li>5+ years of experience in marketing analytics, performance marketing, or similar roles</li>
<li>Strong command of campaign measurement, audience segmentation, and A/B testing</li>
<li>Proficiency in data tools (SQL, Tableau, etc.) and experience building dashboards</li>
<li>Ability to communicate complex insights in clear, compelling ways</li>
</ul>
Preferred Qualifications: 
<ul>
<li>Hands-on experience managing paid media campaigns and optimizing toward ROI</li>
<li>Experience within creator, consumer, or brand marketing environments</li>
<li>Strong verbal and written communication skills and strategic thinker with demonstrated success in cross-functional collaboration</li>
</ul>
Job Information
 
【For Pay Transparency】Compensation Description (Annually)
 
The base salary range for this position in the selected city is $99200 - $182400 annually.
 
​
 
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
 
​
 
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
 
​
 
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
 
​
 
For Los Angeles County (unincorporated) Candidates: 
​
 
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
 
​
 
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
 
​
 
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
 
​
 
3. Exercising sound judgment.
 
​
 
About TikTok
 
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
 
​
 
Why Join Us
 
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
 
​
 
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
 
​
 
​
 
Diversity & Inclusion
 
​
 
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
 
​
 
TikTok Accommodation
 
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
 
https://tinyurl.com/RA-request

Marketing Manager, Performance & Insights - TikTok Operations

MODCO Media

<div>
 
 
 MEDIA PLANNER (DIGITAL AND SOCIAL)
 
 
 
 
 Summary of Position:
 
 
 
 The Media Planner is responsible for campaign management activities across both digital media and paid social plans for the team&rsquo;s roster of clients. Such activities include campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. This is a client-facing role and He/she/they will work with internal teams across all agency pillars. This role is also responsible for identifying and implementing optimizations as approved by senior team members and clients.
 
 
 
 Responsibilities:
 
 
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 Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. performance media, audience-based buying, remarketing, branding campaigns, etc.) both independently, and in support of team managers
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 Demonstrate diligence, attention to detail and adherence to digital media and paid social best practices throughout the full campaign life-cycle
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 Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
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 Assist in the development of client-facing materials, such as presentation decks and campaign performance reports
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 Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
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 Traffic campaign tags through the ad trafficking platform Google CM360
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 Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
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 Responsible for keeping up-to-date billing charts and working with billing department to ensure all bills are paid
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 Follow, analyze, and optimize against digital trends and the latest technological advancements in media landscape
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 Participate in writing agency POVs to evaluate media opportunities and increase knowledge sharing throughout the company
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 Utilize planning tools such as comScore, MRI and other resources to create high level media plan strategy
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 </ul>
 
 
 Qualifications:
 
 
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 Bachelor&rsquo;s degree or higher in marketing, advertising or equivalent
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 2-3 years of experience of digital and social media buying in an agency setting
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 Advanced knowledge and experience with the following platforms is required:
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 Meta Business Manager
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 Google Campaign Manager 360
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 Experience in other RTB systems: Twitter, Reddit, Snapchat, TikTok, etc. is preferred
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 Experience with programmatic buying a plus
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 Understanding of traditional and interactive media planning elements
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 Experience working in an integrated capacity with Planning, Account and Creative teams
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 Knowledge and understanding of tools and resources such as comScore, MRI and Vivvix
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 Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
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 Strong analytics, organizational, and communication skills
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 Proficiency in Microsoft Office Suite and/or Google Suite with intermediate to advanced understanding of Excel/Sheets
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 </ul>
 
 Salary Range $65,000-77,500
 
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Media Planner

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