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content creative lead

MeshMap

<p><b>Content &amp; Creative Lead (Growth and Social)</b></p><p><b>GLO &ndash; Immersive Gaming Tours</b>New York City | Full-Time</p><p><b>About GLO</b></p><p>GLO is reimagining sightseeing for the age of immersive tech. We create interactive gaming tours that transform real city streets into playful, story-rich experiences using cutting-edge augmented reality (AR) technology. Our tours are social, creative, and designed to make people feel like they&rsquo;ve stepped inside the city rather than just walked through it.</p><p>We&rsquo;re building something new at the intersection of entertainment, culture, and technology, and we&rsquo;re looking for someone who can capture that energy and turn it into content that drives real attention.</p><p><b>The Role</b></p><p>As <b>Content &amp; Creative Lead</b>, you will own how GLO shows up in the world.</p><p>You are responsible for developing and executing a content strategy that drives awareness, engagement, and bookings. This is a lead role where you&rsquo;ll define creative direction, set the content roadmap, and ensure consistent, high-quality output across channels, with hands-on involvement as needed to support execution and scale.</p><p>You will tell the story of the GLO experience - you&rsquo;ll decide <b>what to make, why it matters, and how it performs</b>.</p><p><b>Key Responsibilities</b></p><p><b>Content Strategy &amp; Ownership</b></p><ul><li>Define and lead GLO&rsquo;s content strategy across platforms including TikTok, Instagram, Linkedin and YouTube</li><li>Establish content pillars, creative direction, and brand voice</li><li>Build and manage a content calendar aligned with business goals (bookings, launches, activations)</li><li>Identify opportunities to translate real-world experiences into compelling digital content</li></ul><p><b>Creative Direction &amp; Execution</b></p><ul><li>Concept and direct original content that captures the energy of GLO experiences</li><li>Lead and direct content production, including shoots, on-the-ground capture during tours, activations, and pop-ups</li><li>Oversee editing and final output to ensure quality and consistency</li><li>Personally contribute to content creation as needed to support execution, training and scalability</li><li>Leverage AI tools to accelerate content creation, optimize performance, and drive engagement and bookings</li></ul><p><b>Growth &amp; Performance</b></p><ul><li>Own performance metrics: engagement, reach, conversion to bookings</li><li>Analyze content performance and iterate strategy based on insights</li><li>Test and scale content formats, hooks, and distribution tactics</li><li>Partner with leadership on campaigns, launches, and growth initiatives</li></ul><p><b>Team &amp; External Collaboration</b></p><ul><li>Manage and direct freelance creators, editors, or collaborators</li><li>Source and coordinate influencers or content partners</li><li>Build lightweight systems to scale content production efficiently</li></ul><p><b>Cross-Functional Support</b></p><ul><li>Collaborate with operations and experience teams to capture key moments</li><li>Support live activations and ensure content opportunities are maximized</li><li>Contribute to overall brand and marketing strategy</li></ul><p><b>Requirements</b></p><ul><li>Proven track record of creating and <b>scaling high-performing content</b> (portfolio required)</li><li>Strong creative instincts paired with <b>strategic thinking and ownership mindset</b></li><li>Experience developing content strategies&mdash;not just executing posts</li><li>Deep understanding of short-form video and platform dynamics</li><li>Ability to analyze performance data and translate it into actionable decisions</li><li>Comfortable leading projects and making independent decisions</li><li>Based in NYC and able to work on-site regularly</li><li>Availability for occasional evenings and weekends (events, activations)</li><li>Must be eligible to work in the U.S.</li></ul><p><b>Nice to Have</b></p><ul><li>Experience in experiential marketing, events, or entertainment</li><li>Familiarity with AR/VR or emerging technology</li><li>Experience managing freelancers or small creative teams</li><li>Background in startups or early-stage companies</li><li>Comfort being on camera when needed</li></ul><p><b>What Success Looks Like</b></p><ul><li>Clear, consistent content strategy that drives measurable growth</li><li>Strong, recognizable visual identity and brand voice</li><li>Content that translates real-world experiences into high-performing digital moments</li><li>Increased bookings driven by organic and social channels</li><li>Scalable content systems that grow with the company</li></ul><p><b>Compensation and Benefits</b></p><ul><li>Annual base salary range: $100,0000 &ndash; $135,000, depending on experience</li><li>Comprehensive health, dental, and vision insurance</li><li>401(k) retirement plan</li><li>Paid time off</li></ul><p><b>Why This Role Matters</b></p><p>Content is the front door to GLO. You are responsible for making sure the experience doesn&rsquo;t just exist, it&rsquo;s understood, shared, and in demand.</p><p><b>To Apply</b></p><p>Please send a short intro with your resume to <b>jobs@meshmap.com</b></p><p>Pay: $100,000.00 - $135,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Content & Creative Lead

Su&Bu

<p><b>About Cha Cha Matcha</b></p><p>Cha Cha Matcha is more than a caf&eacute; &mdash; it&rsquo;s a lifestyle. Rooted in high-quality matcha, wellness culture, and unapologetic personality, we blend health, flavor, and fun into everything we do. From viral drinks to iconic pink cups, Cha Cha Matcha lives where food, fashion, and culture collide.</p><p>We&rsquo;re a cult-loved brand with a bold voice and a strong point of view &mdash; and we&rsquo;re looking for a <b>Social Media Lead</b> to shape how Cha Cha Matcha shows up across platforms at a strategic, cultural, and creative level.</p><p><b>Role Overview</b></p><p>The <b>Social Media Lead</b> is a senior, strategic role responsible for owning Cha Cha Matcha&rsquo;s social media vision, brand voice, and cross-platform presence. This role blends creative leadership, marketing strategy, and execution, ensuring every post, caption, campaign, and conversation reinforces our brand DNA.</p><p>You&rsquo;ll set the tone, guide content direction, and partner closely with creators, marketing, and leadership to turn social into a true brand-building channel &mdash; not just content output.</p><p><b>Key Responsibilities</b></p><p><b>Strategy &amp; Brand Voice</b></p><ul><li>Own and evolve Cha Cha Matcha&rsquo;s social media strategy across Instagram, TikTok, and emerging platforms</li><li>Define, protect, and consistently apply a recognizable Cha Cha Matcha brand voice</li><li>Translate brand, marketing, and business goals into creative, social-first strategies</li><li>Ensure Cha Cha Matcha remains culturally relevant, playful, aspirational, and distinct</li></ul><p><b>Content &amp; Creative Leadership</b></p><ul><li>Oversee content ideation, planning, and execution (short-form video, photo, storytelling)</li><li>Provide creative direction for shoots, campaigns, product launches, and brand moments</li><li>Guide platform-specific storytelling while maintaining cohesive brand identity</li><li>Review and refine captions, visuals, and messaging to ensure quality and alignment</li></ul><p><b>Marketing &amp; Growth</b></p><ul><li>Partner with marketing and leadership on product launches, seasonal campaigns, and brand initiatives</li><li>Analyze platform performance, trends, and insights to optimize content, timing, and formats</li><li>Develop and maintain content calendars aligned with broader marketing initiatives</li><li>Identify opportunities to drive growth, engagement, saves, shares, and long-term brand affinity</li></ul><p><b>Community &amp; Collaboration</b></p><ul><li>Set the standard for community engagement and tone across comments, DMs, and reposts</li><li>Collaborate with influencers, creators, and brand partners</li><li>Work cross-functionally with operations, store teams, and creative partners to capture authentic brand moments</li></ul><p><b>What We&rsquo;re Looking For</b></p><ul><li>5+ years of experience in social media, digital marketing, or brand marketing</li><li>Strong background in brand strategy, storytelling, and voice development</li><li>Deep understanding of Instagram and TikTok culture and content ecosystems</li><li>Proven ability to think strategically while remaining creatively hands-on</li><li>Strong copy instincts with a clear, confident point of view</li><li>Experience leading social for a lifestyle, fashion, food &amp; beverage, or culture-driven brand</li><li>Highly organized, proactive, and comfortable in fast-moving environments</li></ul><p><b>Bonus Points</b></p><ul><li>Experience in food &amp; beverage, hospitality, wellness, or fashion brands</li><li>Familiarity with influencer strategy and creator partnerships</li><li>Background working alongside content creators or creative teams</li><li>Strong eye for aesthetics, trends, and cultural timing</li><li>Passion for matcha, wellness, and community-forward brands</li></ul><p><b>What Success Looks Like</b></p><ul><li>A distinct, consistent Cha Cha Matcha voice across all platforms</li><li>Social content that feels native, intentional, and culturally tuned-in</li><li>Strong engagement, saves, shares, and brand affinity</li><li>Social media that meaningfully drives brand perception &mdash; not just metrics</li></ul><p><b>Location &amp; Work Requirements</b></p><p>This role is <b>New York&ndash;based</b>. Candidates must be located in <b>New York City or the surrounding area</b> and able to work from NYC locations as needed for content capture, meetings, and brand moments.</p><p>Applicants must be <b>legally authorized to work in the United States</b>.</p><p>Job Type: Full-time</p><p>Application Question(s):</p><ul><li>What is your desired salary? </li></ul><p>Experience:</p><ul><li>social media, digital marketing, or brand marketing: 5 years (Required)</li></ul><p>Location:</p><ul><li>New York, NY (Required)</li></ul><p>Work Location: Remote</p>

Social Media Manager

1440 Foods

<div><p>1440 Foods is a sports and active nutrition company on a mission to help energize people to unleash their potential with a focused portfolio of accessible, great-tasting health and wellness brands: Pure Protein&reg; nutrition bars; and Body Fortress&reg; high efficacy protein powders; MET-Rx&reg; high-performance meal replacements; and FitCrunch&reg; delicious high protein snacks. Join our fun, fast-paced company to be a part of growing 1440 Foods into the future!</p>
<p></p><p><b>Position Overview:</b></p><br>
<p>We are seeking a creative and strategic Social Media Manager to enhance the online presence of our brands&mdash;Met-Rx, Pure Protein, FITCRUNCH, and Body Fortress. The ideal candidate will lead community engagement, develop compelling content, and manage social media strategies across all major social channels. You will also monitor consumer feedback and identify new opportunities for social innovation. If you have a passion for delicious and nutritious supplements and a proven track record in the world of social media, keep reading!</p>
<p></p><p><b>Job Responsibilities:</b></p>
<ul><li>Build and activate our brands' social media strategy, including but not limited to:<ul><li>
Mapping out the cadence of content with go-live dates on quarterly calendars</li></ul><ul><li>
Reviewing and providing feedback to creative partners (where applicable)</li></ul><ul><li>
Copyediting for evergreen content</li></ul><ul><li>
Sourcing Fan Reshares that feature our priority products for the quarter</li></ul><ul><li>
Managing surprise &amp; delight shipments and create a more formal surprise &amp; delight strategy
</li></ul><ul><li>Scheduling all content and posting live where applicable</li></ul></li></ul>
<ul><li>Act as an in-house social creator, building content for our owned social channels<ul><li>
Develop creative and compelling social content primarily for the brands' Tik Tok and Instagram handles including vertical video, GIFs and graphics tailored to each platform. Ensure alignment with brand voice, style and messaging guidelines
</li><li>Create thumb stopping, engaging, fun, and informative content that ultimately grow our following by building brand awareness, and sales
</li><li>Conceptualize, script, produce, and shoot short-form video content for our social channels, primarily TikTok, Instagram Reels, and YouTube
</li></ul></li><li>Spearhead brand's influencer strategy and execution<ul><li>
Contact and respond to top-tier influencers, partners, and creators across priority platforms in a timely manner to fuel the brand's creator program.</li><li>
Build briefs for influencer content, provide feedback, and review outputs</li></ul></li><li>
Act as a community manager for the brand across social channels<ul><li>
Monitor, track, and report on consumer feedback in social media and create reports to share cross-functionally</li><li>
Manage reactive escalations and proactive engagement
</li><li>Lead maintenance of community management playbook to ensure it stays fresh and brand-relevant
</li></ul></li><li>Own trendspotting and competitive tracking<ul><li>
Identify new areas of opportunity for social innovation specifically on Instagram and Tik Tok, continuously seeking ways to enhance each brands' social media presence</li></ul></li></ul>
<p></p><p><b>Qualifications and Skills:</b></p>
<ul><li>Video production experience &ndash; you're intimately familiar with in-app creator tools across social platforms and know your way around a video editing software like Adobe Premiere.
</li><li>Demonstrated experience working with video editing platforms such as CapCut, InShot, Canva Adobe Premiere Pro
</li><li>2-5 years of experience with a proven track record of growing personal or brand TikTok and Instagram
</li><li>Must be comfortable with UGC photography / filming / editing and being on camera
</li><li>Trend savvy with a deep understanding of social trends, viral audios, slang, etc.</li><li>
Experience in monitoring and reporting social media metrics and leveraging software tools (I.e. Later)
</li><li>Experience with influencer campaign management &ndash; from identification to content creation</li><li>
A love for delicious and nutritious supplements that help you power through life's everyday moments and most challenging activities!
</li></ul><p></p><p>Salary for the Social Media Manager starts at $85,000</p>
<p></p><p><b>Why Join Us?</b></p>
<ul><li>Opportunity to lead a critical function in a growing mid-size CPG company.</li><li>
Collaborative and entrepreneurial work culture.</li><li>
Competitive compensation and benefits package.</li><li>
Career development and growth opportunities.</li></ul>
<p>If you're a creative, strategic professional who thrives in a fast-paced environment and loves building brands and communities through social media, we'd love to hear from you.</p></div>

J.Crew

<div><p><b>Our Story
</b></p><p></p><p>At Madewell, we believe that great style starts with great design. Since 2006, we&rsquo;ve been creating premium denim and foundational wardrobe pieces for men and women that balance quality, authenticity, and versatility. From iconic jeans perfected by denim experts to the essential tee, the most versatile shoe, and the timeless leather bag&mdash;if it&rsquo;s Madewell, it&rsquo;s made well.
</p><p></p><p>Our dedication to Diversity, Equity, Belonging &amp; Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.
</p><p></p><p><b>Director of Social &amp; Content Strategy </b>with a strategic vision to move the brand forward through a creative-led lens. This leader will define how Madewell shows up across platforms, shaping a cohesive, culturally relevant content ecosystem that drives both brand heat and business impact. Candidates should have expertise in three key areas:
</p><ul><li><b>Content Strategy: </b>This role will lead the development of multi-dimensional content strategies, including brand campaigns, with a social-first approach. As a key cross-functional partner, they will drive strategies that support business priorities, delivering best-in-class creative content for strategic initiatives across owned, paid, and earned channels. They will establish a clear content architecture and narrative framework that ensures consistency across campaigns, channels, and customer touchpoints.
</li><li><b>Social Media: </b>The ideal candidate brings a deep understanding of social media marketing and how to effectively scale content across platforms. With a forward-thinking, insight-driven mindset, this role will leverage consumer behavior and cultural trends to translate Madewell&rsquo;s brand direction and strategy into impactful, global brand moments. They will own the evolution of Madewell&rsquo;s social voice and presence, ensuring it remains distinctive, culturally fluent, and aligned with brand positioning.
</li><li><b>Digital Innovation: </b>This role will partner closely with social platforms to shape and advance innovative strategies, ensuring Madewell remains at the forefront of emerging formats, tools, and content opportunities. They will proactively identify and pilot new formats, technologies, and platform capabilities, translating them into scalable opportunities for the brand.
</li></ul><p><b>Responsibilities
</b></p><ul><li>Define and oversee the end-to-end content lifecycle&mdash;from concept through production to distribution&mdash;ensuring efficiency, quality, and alignment with brand standards
</li><li>Develop a content strategy that supports brand and marketing objectives across all digital channels based on insights and learning , including Instagram, TikTok, and Substack, as well as emerging social channels
</li><li>Establish KPIs and success metrics for social and content performance, tying creative output to measurable business outcomes
</li><li>Build strong relationships with creative, brand marketing, performance marketing, merchandising, and styling teams to drive creative alignment and advancement across the digital ecosystem. Partner with Creative, Editorial, and Production teams to translate campaign ideas into platform-native content that performs across channels
</li><li>Partner closely with influencer marketing to develop campaign strategies (across all channels, with a focus on TikTok), including talent selection, vetting, briefing, and creative direction to ensure best-in-class execution
</li><li>Collaborate with Performance Marketing to optimize paid social strategies, ensuring creative is tailored for conversion while maintaining brand integrity
</li><li>Directly manage a team of creative strategists and social experts, fostering a high-performance culture and elevating creative output across channels
</li><li>Recruit, develop, and retain top talent, building a best-in-class social and content team
</li><li>Lead content planning and editorial calendar development, ensuring a consistent cadence of storytelling, product focus, and cultural relevance
</li><li>Build franchises, strategies, guides, and systems to ensure consistency across the content landscape
</li><li>Identify and build scalable content formats and repeatable series that drive engagement and brand recognition over time
</li><li>Develop strong relationships with key platforms to unlock innovation, early access opportunities, and go-to-market partnerships
</li><li>Manage budgets related to content production, creators, and platform partnerships, ensuring efficient allocation of resources
</li><li>Monitor trends in social media tools, applications, channels, and competitors to ensure Madewell remains at the forefront of social creativity and innovation
</li><li>Manage monthly content reporting processes to create actionable insights; integrate data into broader creative campaigns to deliver data-driven content
</li><li>Oversee community management strategy, ensuring a consistent and thoughtful brand voice in customer interactions
</li></ul><p><b>Qualifications
</b></p><ul><li>8+ years of relevant experience managing social, influencer, and content programs for global brands.
</li><li>Exceptional social and digital brand skillset with a powerful creative and data-centric mindset
</li><li>Extensive experience in the content creator economy, ensuring creativity and community remain at the forefront.
</li><li>Significant and proven leadership experience, with evidence of driving business change/ growth Ability to translate briefs into actionable insights for creatives.
</li><li>Excellent editorial/creative judgment and ability to capture Anthropologie&rsquo;s brand to reach new and legacy consumers.
</li><li>Conduent, collaborative, and communicative with a desire to thrive in a fast-paced environment.
</li><li>Pro-active problem solver and critical, creative thinking a must.
</li><li>Powerful collective mindset, building robust and long-term partnerships internally and externally.
</li><li>Ability to balance business and brand considerations in both big-picture and day-to-day ways
</li><li>A strong team player and a self-starter &ndash; collaborative, proactive, and enthusiastic to drive teams to results
</li><li>Thought leadership and solutions driven with the ability to navigate a matrixed and multi-stakeholder organization
</li><li>Excellent organization, communication, interpersonal, and project management skills
</li><li>Exemplary written and oral communication skills with experience producing content for C-Suite presentations.
</li></ul><p></p><p>We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We&rsquo;re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.
</p><p></p><p><b>Benefits + Perks
</b></p><ul><li><p><b>Health &amp; Well-being - </b>Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption &amp; surrogacy support), fitness discounts, medical travel and more.
</p></li><li><p><b>Associate Discount - </b>We love our products just as much as you do! That&rsquo;s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
</p></li><li><p><b>Summer Fridays - </b>In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
</p></li><li><p><b>Community Impact - </b>We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
</p></li><li><p><b>Winter Break - </b>In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
</p></li></ul><p></p><p>Note: Availability of these benefits and perks may be subject to work location &amp; employment type and may have certain eligibility requirements.
</p><p></p>Salary Range: $152,800.00 - $201,400.00
<p></p><p>At J.Crew Group (JCG) we aim to pay competitively for our company&rsquo;s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate&rsquo;s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group&rsquo;s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.
</p><p></p><p>One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.<br>
</p><p></p><p>JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.</p></div>

Director, Content Strategy & Social

PepsiCo

<div>Overview:
<div>At PepsiCo, you&rsquo;ll discover a place where our mission is to create smiles around the</div><div>
world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay&rsquo;s</div><div>
and Quaker, our work touches millions of people every day.</div><div>
</div><div>
At the heart of the company is a team of thinkers, creators, and problem-solvers who</div><div>
collaborate to innovate and turn ideas into action. Driven by innovation and a focus</div><div>
on creating joyful moments through food and drinks, our decisions are guided by</div><div>
consumer centricity, creating opportunities for our associates to do meaningful work</div><div>
and make a lasting impact in the communities we serve.</div><div>
</div><div>
Whatever your role, you&rsquo;ll be part of a global community that values your ideas and</div><div>
empowers you to make an impact, on your career and on the world around you.</div><div><br>
PepsiCo is a global leader in food and beverages, operating in over 200 countries with a portfolio that includes 22 iconic billion-dollar brands. Our vision is to be the global leader in beverages by Winning with Purpose, embedding sustainability and innovation into everything we do.</div><div><br>
You&rsquo;ll be a central force in shaping culture, strengthening relationships, and ensuring the PepsiCo Creative Studio delivers high-quality, on-time, and on-budget work for PepsiCo&rsquo;s iconic beverage brands, including Pepsi, Mountain Dew, Gatorade and many others.</div>
Responsibilities:
<div>
We&rsquo;re looking for a Senior Manager, Organic Social Strategy within the Pepsico Creative Studio to define and lead how PepsiCo&rsquo;s brands show up across the organic social ecosystem. This role is responsible for architecting social systems that connect content, creators, culture, and distribution into a cohesive, high-impact engine for relevance and growth.</div><div><br>
</div><div><b>Social Ecosystem &amp; Content Strategy:</b></div><ul><li>
Lead development of holistic organic social strategies across priority brands, grounded in ecosystem thinking, integrating owned content, creator partnerships, cultural presence, and amplification pathways.</li><li>
Develop audience-first social strategies that map priority communities, cultural spaces, platform behaviors, and distribution dynamics to distinct brand roles and objectives, with clear articulation of distinct consumer cohorts and behavioral clusters that shape how content is received and shared at the individual level.</li><li>
Ensure organic social functions as both a relevance driver and a performance feeder to paid and amplified programs</li><li>
Champion volume-with-purpose models where output supports algorithm learning, audience refinement, and performance compounding, recognizing that platforms optimize to individuals and communities rather than broad audiences.</li><li>
Provide strategic direction for creator, talent, and influencer integration to extend brand credibility and relevance within niche and aspirational communities.</li></ul><div><b>
Capability Building, Collaboration &amp; Leadership:</b></div><ul><li>
Serve as a senior subject matter authority on platform dynamics, algorithm behavior, content formats, and cultural trends, including fluency in distribution mechanics, format prioritization shifts, and evolving creative structures that influence reach and engagement.</li><li>
Act as a mentor and day-to-day leader for junior social strategists, providing guidance, feedback, and best practice support to elevate the team&rsquo;s work.
</li><li>Partner with social listening, analytics, creative, and brand teams to ensure alignment across all social initiatives, proactively translating behavioral and cultural signals into strategic refinements and emerging content opportunities.</li><li>
Present strategies, content plans, and performance results to internal stakeholders and brand teams.</li></ul><div><b>
Measurement &amp; Optimization:</b></div><ul><li>
Partner with analytics and social listening teams to convert behavioral, cultural, and platform signals into strategic refinements, identifying real-time shifts in cohort behavior and engagement patterns.</li><li>
Lead structured test-and-learn programs across formats, cadence, creators, and cultural participation models.</li><li>
Establish feedback loops where performance insights directly inform content systems, creator strategies, and channel roles.</li><li>
Monitor platform-level changes in format weighting, engagement signals, and discovery mechanics to ensure strategies evolve alongside algorithmic shifts.</li></ul><div><b>
Compensation and Benefits:</b></div><ul><li>
The expected compensation range for this position is between $123,500 - $206,750.<br>
</li><li>
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.<br>
</li><li>
Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.<br>
</li><li>
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.<br>
</li><li>
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.<br>
</li></ul>
Qualifications:
<ul><li>Bachelor&rsquo;s degree required.</li><li>
7-10 years of social media strategy experience within a creative agency or social media-focused role.</li><li>
Deep understanding of social media platforms, trends, and best practices, with experience crafting and executing platform-specific strategies, including demonstrated knowledge of how algorithms distribute content and how creative format impacts performance.
</li><li>Track record of growing reach/engagement of organic social accounts by implementing social strategy</li><li>
Strong ability to analyze audience behavior and turn insights into actionable, cohort-informed social strategies.
</li><li>Exceptional organizational and project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
</li><li>Creative thinker with a passion for innovation and a strong eye for culturally relevant content.
</li><li>Proven ability to collaborate across teams, present ideas effectively, and foster strong relationships with cross-functional partners.</li><li>
Experience with social analytics tools and the ability to translate data into actionable insights.</li></ul><div><b>
The Ideal Candidate</b></div><div><br>
You are a strategic builder. You think in systems, not just posts, and you&rsquo;re energized by shaping how brands show up across culture, creators, and platforms at scale.
<br>
You understand how platform algorithms distribute content to individuals and communities, and you design content systems that align cultural relevance with distribution fluency.
<br>
You bring a clear point of view, translate insight into action, and know how to lead others while still staying close to the thinking. You balance rigor with creativity, and you&rsquo;re motivated by building models that last.</div>
&gt;:
<div>
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.</div><div></div><div><br>
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.</div><div></div><div><br>
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age</div><div></div><div><br>
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law &amp; EEO is the Law Supplement documents. View PepsiCo EEO Policy.</div><div></div><div><br>
Please view our Pay Transparency Statement</div></div>

Organic Social Strategy Senior Manager

Burson

<div><div><h3 class="jobSectionHeader"><b>Who we are:</b></h3>
<p>
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p>
<p>
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company &ndash; powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com</p>
<p>
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.</p></div>
<h3 class="jobSectionHeader"><b>
Burson Creative:</b></h3>
<p>
You'll be joining a creative team that's been recognized with Cannes Lions, Clios, One Show, New York Festivals, SABER, and PRWeek awards, but more importantly, a team that's curious, collaborative, and constantly pushing each other to do work that earns attention.</p>
<p>
The Creative team works across the full Burson client roster to ideate, develop, and produce earned-first campaigns, building original ideas that cut through culture not just the noise. Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere.</p>
<p>
We've intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other.</p>
<p>
We're looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further.</p>
<p>
Check out our latest work here. https://www.bursonglobal.com/locations/us/creative-careers-at-burson-us</p>
<h3 class="jobSectionHeader"><b>
More about the role:</b></h3>
<p>
Burson is looking for a Senior Social Content Creator who is passionate about all things social media and is a visionary leader in social storytelling. The ideal candidate is proactive, strategic, socially-savvy, and detail-oriented &mdash; someone who doesn't just follow trends, but creates them. You should be able to react quickly in a fast-paced environment and be truly passionate about social media: what trends are shaping it, what best practice looks like, and how brands and fans are changing the landscape. A deep understanding of internet and pop culture, especially as it relates to Gen Z, is essential.</p>
<p>
In this role, you will develop sophisticated and complex social media concepts that move beyond tactics to sustainable campaigns, platforms, and activations. You will independently package and present social content strategies to both internal and external stakeholders, effectively communicating rationale and impact. You will work across a diverse portfolio of clients &mdash; including Novo Nordisk, Supernus, Novartis, Teva, BUBS, ANA, and Spotify, among others &mdash; translating complex brand challenges into impactful social narratives.</p>
<p>
We need a collaborative and positive team player who can jump in wherever needed, take ideas from concept to execution, and navigate client feedback like a pro &mdash; all while keeping a finger firmly on the pulse of trends, culture, and the evolving media and healthcare landscape.</p>
<h3 class="jobSectionHeader"><b>
What you'll do:</b></h3>
<ul><li>Lead social creative strategy &mdash; develop sophisticated and complex social media concepts that move beyond one-off tactics to sustainable campaigns, platforms, and activations</li>
<li>Daily and planned content creation for brand social channels across platforms including Instagram, TikTok, and beyond &mdash; including concepts, franchises, and repeatable templates</li>
<li>Inform and create content that speaks to key cultural moments, ensuring optimal use of platform features and best practices</li>
<li>Lead art direction and copy crafting for comprehensive social campaigns, establishing visual approach and tone with a clear point of view</li>
<li>Create rapid response content in collaboration with strategy and creative teams as news, cultural moments, and trends emerge in real time</li>
<li>Support social listening and insights efforts, tracking culture and trends in real time while balancing ongoing deliverables</li>
<li>Independently package and present social content strategies to internal and external stakeholders, communicating rationale and impact with confidence</li>
<li>Demonstrate mastery of the social content production process across media types including static, short-form video, carousels, and stories</li>
<li>Find creative solutions to social challenges including budget constraints, client feedback, and strategic pivots</li>
<li>Package completed work as compelling case studies for internal education, new business pitches, and awards submissions</li>
<li>Develop client trust through strong presentations and effective social strategies</li>
<li>Mentor and provide direction to Associate Social Creatives, inspiring teammates with creativity, attitude, and work ethic</li>
<li>Maintain a thorough understanding of each brand's compass and social strategy and how it plays out in day-to-day execution</li>
</ul><h3 class="jobSectionHeader"><b>Experience that contributes to success:</b></h3>
<ul><li>5-7+ years of creative experience in social media and content, including 3&ndash;5 years in a mentorship, supervisory, or team leadership role</li>
<li>Serial social media user who can demonstrate a deep, platform-native understanding of key channels</li>
<li>Proven ability to develop visionary, sophisticated, and earned-first social strategies that break through in culture</li>
<li>Exceptional skills in social art direction and copy craft, with a strong portfolio showcasing a range of content types and platforms</li>
<li>Deep understanding of content formats, real-time trends, and creation best practices across core social channels</li>
<li>Proficiency with Adobe Creative Cloud, and experience with hands-on content creation for brands, including basic and/or in-app editing tools (e.g., TikTok, CapCut)</li>
<li>Ability to efficiently turn a concept into a produced piece of content</li>
<li>Demonstrated experience navigating complex client environments, particularly in regulated industries (e.g., healthcare/pharma) and consumer brands</li>
<li>Strong collaboration skills across Account, Strategy, Social, Influencer, Digital, Production, and Corporate/Issues teams</li>
<li>Confident and persuasive presentation skills with the ability to independently present complex social strategies</li>
<li>A portfolio showcasing sophisticated social strategies, integrated campaigns, diverse content formats, and case study development</li>
</ul>
<p><b>#LI-FB1</b></p>
<p>
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</p><div><h3 class="jobSectionHeader"><b>
You belong at Burson:</b></h3>
<p>
Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.</p>
<p>
At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view&mdash;your talent&mdash;is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.</p>
<p>
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</p>
<p>
When you click the &quot;Submit Application&quot; button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div></div>

Senior Social Content Creator

Burson Global

<div><div><p><b>Who we are:</b></p>
<p>
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p>
<p>
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world&rsquo;s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company &ndash; powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
</p><div>For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.</div></div><p></p>
<p><b>
Burson Creative:</b></p>
<p>
You&rsquo;ll be joining a creative team that&rsquo;s been recognized with Cannes Lions, Clios, One Show, New York Festivals, SABER, and PRWeek awards, but more importantly, a team that&rsquo;s curious, collaborative, and constantly pushing each other to do work that earns attention.</p>
<p>
The Creative team works across the full Burson client roster to ideate, develop, and produce earned-first campaigns, building original ideas that cut through culture not just the noise. Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere.
</p><p>We&rsquo;ve intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other.</p>
<p>
We&rsquo;re looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further.</p>
<p>
Check out our latest work here. https://www.bursonglobal.com/locations/us/creative-careers-at-burson-us</p>
<p><b>
More about the role:</b></p>
<p>
Burson is looking for a Senior Social Content Creator who is passionate about all things social media and is a visionary leader in social storytelling. The ideal candidate is proactive, strategic, socially-savvy, and detail-oriented &mdash; someone who doesn't just follow trends, but creates them. You should be able to react quickly in a fast-paced environment and be truly passionate about social media: what trends are shaping it, what best practice looks like, and how brands and fans are changing the landscape. A deep understanding of internet and pop culture, especially as it relates to Gen Z, is essential.</p>
<p>
In this role, you will develop sophisticated and complex social media concepts that move beyond tactics to sustainable campaigns, platforms, and activations. You will independently package and present social content strategies to both internal and external stakeholders, effectively communicating rationale and impact. You will work across a diverse portfolio of clients &mdash; including Novo Nordisk, Supernus, Novartis, Teva, BUBS, ANA, and Spotify, among others &mdash; translating complex brand challenges into impactful social narratives.</p>
<p>
We need a collaborative and positive team player who can jump in wherever needed, take ideas from concept to execution, and navigate client feedback like a pro &mdash; all while keeping a finger firmly on the pulse of trends, culture, and the evolving media and healthcare landscape.</p>
<p><b>
What you'll do:</b></p>
<ul><li>Lead social creative strategy &mdash; develop sophisticated and complex social media concepts that move beyond one-off tactics to sustainable campaigns, platforms, and activations</li>
<li>Daily and planned content creation for brand social channels across platforms including Instagram, TikTok, and beyond &mdash; including concepts, franchises, and repeatable templates</li>
<li>Inform and create content that speaks to key cultural moments, ensuring optimal use of platform features and best practices</li>
<li>Lead art direction and copy crafting for comprehensive social campaigns, establishing visual approach and tone with a clear point of view</li>
<li>Create rapid response content in collaboration with strategy and creative teams as news, cultural moments, and trends emerge in real time</li>
<li>Support social listening and insights efforts, tracking culture and trends in real time while balancing ongoing deliverables</li>
<li>Independently package and present social content strategies to internal and external stakeholders, communicating rationale and impact with confidence</li>
<li>Demonstrate mastery of the social content production process across media types including static, short-form video, carousels, and stories</li>
<li>Find creative solutions to social challenges including budget constraints, client feedback, and strategic pivots</li>
<li>Package completed work as compelling case studies for internal education, new business pitches, and awards submissions</li>
<li>Develop client trust through strong presentations and effective social strategies</li>
<li>Mentor and provide direction to Associate Social Creatives, inspiring teammates with creativity, attitude, and work ethic</li>
<li>Maintain a thorough understanding of each brand's compass and social strategy and how it plays out in day-to-day execution</li>
</ul><p><b>Experience that contributes to success:</b></p>
<ul><li>5-7+ years of creative experience in social media and content, including 3&ndash;5 years in a mentorship, supervisory, or team leadership role</li>
<li>Serial social media user who can demonstrate a deep, platform-native understanding of key channels</li>
<li>Proven ability to develop visionary, sophisticated, and earned-first social strategies that break through in culture</li>
<li>Exceptional skills in social art direction and copy craft, with a strong portfolio showcasing a range of content types and platforms</li>
<li>Deep understanding of content formats, real-time trends, and creation best practices across core social channels</li>
<li>Proficiency with Adobe Creative Cloud, and experience with hands-on content creation for brands, including basic and/or in-app editing tools (e.g., TikTok, CapCut)</li>
<li>Ability to efficiently turn a concept into a produced piece of content</li>
<li>Demonstrated experience navigating complex client environments, particularly in regulated industries (e.g., healthcare/pharma) and consumer brands</li>
<li>Strong collaboration skills across Account, Strategy, Social, Influencer, Digital, Production, and Corporate/Issues teams</li>
<li>Confident and persuasive presentation skills with the ability to independently present complex social strategies</li>
<li>A portfolio showcasing sophisticated social strategies, integrated campaigns, diverse content formats, and case study development</li>
</ul>
<p><b>#LI-FB1</b></p>
<p>
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
</p><div><div><div><div>Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.</div></div><p>
The base salary for this position at the time of this posting may range between:</p><div>
$60,000&mdash;$140,000 USD</div></div></div><div><p><b>
You belong at Burson:</b></p>
<p>
Our vision is for Burson to be the leading &lsquo;academy company&rsquo; for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today&rsquo;s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.</p>
<p>
At Burson, we&rsquo;re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That&rsquo;s why it&rsquo;s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can&rsquo;t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view&mdash;your talent&mdash;is what makes you a #BursonPerson, and it&rsquo;s how we deliver exceptional results for our clients, together.</p>
<p>
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we&rsquo;ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</p>
<div>
 this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</div></div></div>

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