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digital marketing manager

Vizcaya Museum and Gardens Trust

<div>Description:

Vizcaya Museum and Gardens is a National Historic Landmark and accredited museum in Miami, Florida (www.vizcaya.org). The Digital Marketing Manager advances Vizcaya's institutional goals through social and digital marketing strategies and tactics that engage our diverse community and support membership, admissions, programs and fundraising. The position is on the Marketing and Client Services Team and reports to the Director of Marketing and Communications.
Vizcaya is owned by Miami-Dade County and is operated by the non-profit Vizcaya Museum and Gardens Trust, Inc. Our mission is to preserve the estate's cultural and environmental resources to engage people in connecting with the past, understanding the present and shaping the future. Our vision is &ldquo;A Home for Miami, an Inspiration for All&rdquo;.
Essential Functions<ul><li>
Develop and maintain a strategic content plan and editorial calendar across all digital channels.</li><li>
Create, curate, and manage content for all social media platforms, including Facebook, Instagram, TikTok, Pinterest, and YouTube, ensuring consistent voice, quality, and alignment with institutional priorities.</li><li>
Manage community engagement across all social media platforms, including timely responses to visitor inquiries, comments, and direct messages.</li><li>
Conceive, produce, and manage video content across formats, including short-form social video (Reels, TikTok, YouTube Shorts), livestreams, and longer-form YouTube content. Photography and video production work is supported by a staff Videographer/Multimedia Producer.</li><li>
Lead search engine optimization (SEO) strategy and on-page content optimization in collaboration with web and editorial efforts, using analytics to improve search visibility and organic content performance.</li><li>
Identify, cultivate, and manage relationships with influencers and content creators whose audiences and values align with Vizcaya&rsquo;s brand, with a focus on micro-influencers in arts, history, culture, and lifestyle and creators reflecting Miami&rsquo;s diverse demographics.</li><li>
Update and maintain Vizcaya&rsquo;s website and online presence on affiliated and third-party websites, including event listings and directory profiles.</li><li>
Monitor across digital channels &mdash; including web traffic, social media, and email.</li><li>
Produce email communications to promote programs, events, fundraising, membership, and other institutional initiatives, and grow and manage the stakeholder email database.</li><li>
Collaborate with the Advancement Team to reconcile email contact information with the donor database.</li><li>
Stay current with emerging digital marketing technologies and tools &mdash; including AI-driven applications &mdash; and identify opportunities to integrate them into Vizcaya&rsquo;s marketing operations.</li><li>
Assist the Marketing and Communications team as requested.</li><li>
Other duties as assigned.</li></ul>
General Responsibilities of All Administrators<ul><li>
Achieve meaningful and timely actions that advance Vizcaya's mission, vision and strategic plan.</li><li>
Help to sustain and grow Vizcaya's revenues and participate in pursuing funding opportunities.</li><li>
Proactively promote communication, collaboration and customer service.</li><li>
Engage in internal committees as appropriate and complete assigned tasks in a timely manner.</li><li>
Create and manage your budget; understand and comply with Vizcaya's policies and procedures.</li></ul>
This job description is not designed to be comprehensive; duties, responsibilities and activities may change at any time with or without notice.
Requirements:

Position Requirements<ul><li>At least 4 years of work experience managing social and digital communications, including hands-on campaign management.</li><li>Bachelor&rsquo;s degree in marketing, communications, graphic design, video production, or a related field.</li><li>Deep and current knowledge of social and digital media theories and practices, including editorial content planning, strategy, and platform best practices.</li><li>Demonstrated communications, project management, and financial management skills.</li><li>Proficiency with WordPress or a comparable CMS for website content management and updates.</li><li>Commitment to collaboration, customer service, strategy, and innovation.</li><li>English fluency.</li><li>Proficiency with Microsoft Office.</li></ul>
Factors Vizcaya Will Consider When Evaluating Applicants and Determining Compensation<ul><li>Additional relevant work experience, training, and education.</li><li>Experience with photography and video production, including scripting, filming, and editing.</li><li>Proficiency with graphic design tools such as Adobe Creative Suite or Canva.</li><li>Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, or HubSpot) and CRM or donor database systems.</li><li>Spanish fluency.</li></ul>
Compensation
Vizcaya Museum and Gardens offers competitive compensation with generous paid leave, retirement benefits, and robust medical and other insurance for full-time employees. Salary will be based on the selected candidate's experience and skills. The anticipated salary for this position is approximately $71,000; final compensation will be based on the selected candidate&rsquo;s experience and qualifications and may be higher or lower than this amount.
Work Environment/Physical Demands
The majority of work is done in an office setting, with some portion involving interaction with media, program participants, donors and other constituents on and off site. Vizcaya is a non-smoking environment.
Position Type/Expected Hours of Work/Schedule
This is a full-time (40 hours per week), exempt position. The position follows a hybrid schedule with a minimum of two days per week on-site at Vizcaya. Periodic evening and weekend work is required for event support.
To Apply
Please submit a resume and a cover letter expressing your interest in this position to: https://vizcaya.org/about/careers/.
Equal Opportunity Employer
Vizcaya Museum and Gardens is committed to equity and inclusion and is engaged in a strategic process to ensure that our staff, Board and volunteers reflect our community's diversity. Vizcaya welcomes applicants from groups that are underrepresented in cultural organizations and seeks to recruit, develop and retain a diverse workforce.
Vizcaya Museum and Gardens is an equal opportunity employer. Vizcaya respects people of all backgrounds and does not discriminate based upon race, religion, color, national origin, ancestry, sex, pregnancy, childbirth, sexual orientation, gender identity, gender expression, age, marital status, familial status, status as a protected veteran, status as an individual with a disability, status as a victim of domestic violence, dating violence or stalking, or other applicable legally protected characteristics protected by law.
Updated April 13, 2026</div>

Digital Marketing Manager

Starwood Hotels

<div>
 
 
 Social Media Manager
 
 
 
 
 
 
 
 About the Role...
 
 
 
 As our Social Media Manager, you will be a driving force behind our social media presence, shaping how our brands connect and communicate with our audiences across Instagram, TikTok, and YouTube. Your role will be equal parts creative and strategic, building content calendars, capturing unique moments, and turning them into visually captivating posts and videos. You&rsquo;ll own content creation from start to finish, serving as the go-to for high-quality photography, video production, and engaging written copy across Baccarat Hotels, Treehouse Hotels, and 1 Hotels.
 
 
 
 
 
 This position requires a sharp understanding of social media trends, a flair for visual storytelling, and an ability to lead content initiatives across multiple platforms, including a deep expertise in TikTok. You&rsquo;ll be the team&rsquo;s go-to for ideating and executing TikTok strategies that are authentic, trend-savvy, and drive engagement. If you have a passion for video content, love creating viral moments, and understand the nuances of TikTok&rsquo;s community and culture, this is the role for you.
 
 
 
 
 
 
 What You&rsquo;ll Do:
 
 
 
 
 
 <ul>
 <li>
 
 Content Strategy &amp; Planning:
 
 Develop and manage comprehensive social media content calendars that align with marketing objectives, brand values, tentpoles, and seasonal campaigns.
 </li>
 <li>
 
 Content Creation &amp; Capture:
 
 Oversee and execute all aspects of content creation, including photography, videography, and video editing to produce high-quality visuals and video content that tell our brand story.
 </li>
 <li>
 
 Video Production:
 
 Plan, shoot, and edit video content for Instagram Reels, TikTok, and other short-form platforms to engage and inspire our community.
 </li>
 <li>
 
 Social Media Management:
 
 Monitor content across all channels (Instagram, Facebook, TikTok, and YouTube), ensuring a cohesive brand message and visual style.
 </li>
 <li>
 
 Performance Analysis:
 
 Analyze social media metrics to track content performance, identify trends, and optimize future strategies based on data-driven insights.
 </li>
 <li>
 
 Cross-Functional Collaboration:
 
 Work closely with Brand Marketing, Influencer, and Food &amp; Beverage Marketing teams to align on brand campaigns, partnerships, and promotional efforts.
 </li>
 <li>
 
 Trendspotting:
 
 Stay current with social media trends, algorithm changes, and new tools, using this knowledge to continuously evolve our content strategy and formats.
 </li>
 </ul>
 
 
 
 
 
 About You...
 
 
 
 
 
 <ul>
 <li>
 You have a Bachelor&rsquo;s Degree in Marketing, Communications, or a related field, or equivalent experience.
 </li>
 <li>
 You have 2-5 years of experience in social media management, content creation, or digital marketing, with a focus on video content.
 </li>
 <li>
 You&rsquo;re an expert in content capture, photography, and videography, with experience in video production and editing apps like CapCut.
 </li>
 <li>
 You have a creative eye and strong visual storytelling skills, with a deep understanding of what resonates on social platforms.
 </li>
 <li>
 You have experience using social media scheduling tools like Later or Sprout Social and are proficient in tracking and interpreting social media analytics.
 </li>
 <li>
 You&rsquo;re a strategic thinker who can translate brand goals into compelling digital experiences.
 </li>
 <li>
 You are highly organized and detail-oriented, with the ability to manage multiple projects and timelines.
 </li>
 <li>
 You have excellent written and verbal communication skills and can easily adapt your tone to reflect each unique brand voice.
 </li>
 <li>
 You&rsquo;re a proactive leader and collaborative team player who can work independently and across teams to bring ideas to life.
 </li>
 <li>
 Experience with Douyin, Red, WeChat, and Weibo, a plus.
 </li>
 <li>
 Willing to travel occasionally as needed
 </li>
 </ul>
 
 
 
 
 
 Application Requirement
 
 
 <ul>
 <li>
 Applicants must submit a portfolio and/or their social media account(s) including content that they&rsquo;ve shot and edited
 </li>
 </ul>
 
 
</div>

Social Media Manager

DEMAND.com

<div>
 DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.
 
 
 We&rsquo;re looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.
 
 
 
 What you&rsquo;ll do
 
 
 
 <ul>
 <li>
 Own and execute DemandFactor&rsquo;s marketing strategy
 </li>
 <li>
 Lead demand-gen, ABM, and digital performance programs
 </li>
 <li>
 Build a strong brand and high-impact content engine
 </li>
 <li>
 Partner closely with Sales to drive full-funnel results
 </li>
 <li>
 Manage marketing KPIs, analytics, attribution, and budget
 </li>
 <li>
 Build and grow the marketing team
 
 
 </li>
 </ul>
 
 What we&rsquo;re looking for
 
 
 
 <ul>
 <li>
 7&ndash;10+ years in B2B marketing (demand gen, performance, growth)
 </li>
 <li>
 Proven success in driving measurable pipeline and ROI
 </li>
 <li>
 Experience building marketing functions from the ground up
 </li>
 <li>
 Strong analytical, strategic, and leadership skills
 </li>
 <li>
 Excellent communication and execution abilities
 
 
 </li>
 </ul>
 
 Why DemandFactor
 
 
 
 <ul>
 <li>
 High-impact leadership role
 </li>
 <li>
 Full ownership and autonomy to shape marketing
 </li>
 <li>
 Data-driven, innovative environment
 </li>
 <li>
 Flexible, remote workplace
 </li>
 </ul>
</div>

Marketing Director (Remote)

Baliawear

ABOUT BALIAWEARBaliawear is a transformative fashion brand redefining women&rsquo;s clothing. Our innovative multiway designs wrap to the body for a personalized fit, challenging traditional sizing and creating limitless styling possibilities.The brand offers clothing that transforms seamlessly into multiple outfits, supporting women through their dynamic, on-the-go lifestyles. Baliawear is committed to inclusivity and redefines traditional sizing with innovative designs that adjust to fit every body individually.Our viral founder-led videos have generated 1M+ views repeatedly. Now we are building the team to scale that momentum.THE ROLEYou are obsessed with:<ul><li>Making content go viral</li><li>Making everything look beautiful</li><li>Creating relatable moments for the everyday woman</li><li>Turning attention into sales</li></ul>You will own the day-to-day execution of our content and marketing engine while helping scale our influencer and community presence.This role blends creativity with performance. If you only love aesthetics but not analytics &mdash; this isn&rsquo;t for you.WHAT YOU&rsquo;LL OWN1. Viral Content Execution<ul><li>Work directly with Founder to film, script, and package high-performing talking videos</li><li>Manage daily posting across Instagram, TikTok, Shorts, and Pinterest</li><li>Collaborate with overseas editor to create multiple hook variations</li><li>Repurpose organic viral content into paid ad creative</li><li>Track performance weekly and optimize for growth</li><li>Manage and drive content creation: photoshoots and videoshoots</li></ul>KPI: Views, Saves, Shares, Revenue from Content2. Influencer Program Launch &amp; Growth<ul><li>Build and manage our affiliate influencer program</li><li>Identify micro + mid-tier creators aligned with elevated resort luxury</li><li>Manage outreach, contracts, tracking links, and reporting</li><li>Turn top-performing influencers into long-term ambassadors</li></ul>KPI: Influencer-generated revenue + content output3. Email &amp; Campaign Support<ul><li>Manage and execute weekly email campaigns and flows (inspirational, educational, sales)</li><li>Align product launches with social storytelling</li><li>Support website banner updates &amp; campaign messaging</li></ul>KPI: Email revenue growth + campaign execution speed4. Community &amp; Local Partnerships<ul><li>Identify and build relationships with Miami-based brands, hotels, stylists, and event partners</li><li>Support pop-ups, community activations, and photoshoots</li><li>Help grow brand presence both online and offline</li><li>Identify Public Relations opportunities to set up meetings and demonstrations both in local and national press</li></ul>DAY-TO-DAY<ul><li>Build and manage structured content calendar</li><li>Strategically post on all social media channels following trends and optimizing often</li><li>Concept email campaigns and edit flows</li><li>Ensure consistent, elevated brand voice</li><li>Analyze performance data weekly and adjust strategy</li><li>Coordinate photoshoots (styling, models, logistics support)</li><li>Capture behind-the-scenes and founder-led content</li><li>Stay on top of trends &mdash; but elevate them to our luxury positioning</li></ul>WHO YOU ARE<ul><li>A good person &ndash; you are trustworthy, honest, kind-hearted, team player</li></ul>&middot; Viral-Obsessed &ndash; You study hooks. You analyze why videos hit. You want to beat yesterday&rsquo;s views.&middot; Relatable Storyteller &ndash; You understand the everyday woman and know how to speak to her authentically.&middot; Aesthetic-Driven &ndash; You care deeply about how things look. Every frame matters.&middot; Growth-Minded &ndash; You think in sales and profit, not just likes.&middot; Highly Organized &ndash; You bring structure to chaos.&middot; Comfortable On Camera &ndash; You may model occasionally or assist during shoots.&middot; Entrepreneurial &ndash; You want to grow with a scaling brand, not hide in a corporate machine.QUALIFICATIONS<ul><li>1&ndash;3 years experience in content, social media, or digital marketing (fashion preferred)</li><li>Proven ability to grow or manage social accounts</li><li>Strong writing skills with compelling hooks &amp; CTAs</li><li>Extremely detail oriented to ensure brand messaging is the highest quality</li><li>Comfortable working in fast-paced startup environment</li><li>Based in Miami (required) reporting to office/warehouse at least 3 times a week</li><li>Available for flexible production and event schedule</li><li>Can lift 25lbs+ to assist office and warehouse where needed</li></ul>WHAT YOU&rsquo;LL GAIN<ul><li>Direct mentorship from Founder</li><li>Hands-on experience scaling a 7-figure brand</li><li>Ownership and growth opportunity</li><li>Performance-based upside as company scales</li></ul>THIS ROLE IS FOR YOU IF:You don&rsquo;t just want to &ldquo;work in fashion.&rdquo; You want to build something that grows.You are obsessed with content. You want your ideas executed fast. You want your work to drive real revenue.HOW TO APPLY:Please email the following to: marketing@baliawear.comSubject line: Content Growth Manager Application &ndash; [Your Name]Include:<ul><li>Resume (PDF)</li><li>Links to all your personal social media accounts (FB, IG, TikTok, etc...)</li><li>Links to social accounts you have managed</li><li>A 60-second video introduction answering:</li></ul>&mdash; Why you want to work with Baliawear&mdash; What makes great social media perform&mdash; One idea you would implement immediatelyVideo can be shared via Google Drive, Dropbox, or any other uploaded link.Applications without a video will not be considered.Pay: $20.00 - $30.00 per hourBenefits:<ul><li>Employee discount</li><li>Flexible schedule</li></ul>Application Question(s):<ul><li>Please submit a video per the job description via email or video link. Submissions without a video will not be considered. </li></ul>Experience:<ul><li>Marketing: 2 years (Preferred)</li><li>Video editing: 2 years (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Ability to Commute:<ul><li>Miami, FL 33142 (Required)</li></ul>Work Location: Hybrid remote in Miami, FL 33142

Marketing Content Growth Manager

Bang Clothes

Salary: $55,000.00 /yearJob Type:Full-time, on-site / Hybrid -Miami, fL&hellip;.About BANG!/DC2 MiamiBANG! &reg; Miami (Clothing) and DC2&reg; Miami are growing brands of men&rsquo;s activewear featuring premium beachwear, underwear, and athleisure lines. Based in Miami, our products are sold worldwide through our online store.Poolside style is in our DNA &mdash; the beach is our stage, and we operate at the intersection of fashion, lifestyle, and culture.We are building brands driven not only by product, but by content, creators, and community.About the RoleWe are seeking a highly driven and performance-oriented Influencer Marketing &amp; Creator Partnerships Manager to lead and scale our influencer strategy across our menswear brands (BANG! Miami &amp; DC2 Miami).This role is responsible for building a high-performing network of menswear-oriented creators, generating conversion-focused content, and driving measurable revenue through influencer partnerships.This is not a traditional &ldquo;social media&rdquo; role.This is a growth role focused on execution, testing, and scaling what works.You will work directly with the Founders and collaborate closely with the paid media team to turn influencer content into a scalable acquisition channel.Compensation<ul><li>Base salary: $55,000/year</li><li>Performance-based bonus tied to trackable influencer-driven revenue</li><li>Opportunity to significantly increase earnings based on results</li></ul>Key Responsibilities- Influencer Strategy &amp; Growth<ul><li>Develop and execute influencer marketing strategies aligned with revenue and growth targets</li><li>Build and scale influencer programs including seeding, affiliate, and ambassador initiatives</li><li>Identify and test new growth opportunities across TikTok, Instagram, and emerging platforms</li></ul>- Creator Sourcing &amp; Partnerships<ul><li>Identify, recruit, and onboard influencers aligned with brand identity and audience</li><li>Manage high-volume outreach and maintain a consistent pipeline of creators</li><li>Build long-term relationships with top-performing influencers and brand ambassadors</li></ul>Campaign Execution &amp; Negotiation<ul><li>Negotiate partnerships, deliverables, and compensation structures</li><li>Prioritize performance-based collaborations (commission, hybrid deals)</li><li>Manage campaigns end-to-end from outreach to delivery</li></ul>- Performance Tracking &amp; Optimization<ul><li>Track campaign performance using discount codes, affiliate links, and Shopify analytics</li><li>Analyze results based on revenue, conversion, and ROI</li><li>Scale high-performing creators and discontinue underperforming campaigns quickly</li></ul>- Content &amp; Creative Coordination<ul><li>Oversee influencer-generated content (Reels, TikTok, UGC, photos)</li><li>Manage briefing process and content development with creators, ensuring on-brand and product-accurate guidelines are included</li><li>Ensure all content aligns with brand standards and visual identity</li><li>Collaborate with internal team to repurpose content for paid media campaigns</li></ul>- Cross-Functional Collaboration<ul><li>Work closely with paid media team to amplify top-performing influencer content</li><li>Align campaigns with product launches and seasonal drops</li><li>Monitor competitors, trends, and opportunities within the market</li></ul>Requirements<ul><li>2&ndash;5+ years experience in influencer marketing, social media, or digital marketing</li><li>Proven track record of managing influencer campaigns that generate measurable sales</li><li>Strong understanding of TikTok, Instagram, and content-driven growth strategies</li><li>Experience using affiliate tracking platforms, and influencer platforms</li><li>Experience negotiating influencer partnerships and managing campaigns</li><li>Highly organized, proactive, and execution-focused</li><li>Strong communication and relationship-building skills</li></ul>- Must have experience driving revenue through influencer campaigns, not just engagement or brand awareness.Preferred Qualifications<ul><li>Experience in men&rsquo;s fashion, swimwear, or e-commerce brands</li><li>Familiarity with Shopify or e-commerce platforms</li><li>Existing network of influencers or creators</li></ul>Work Environment<ul><li>Miami-based (on-site / hybrid)</li><li>Fast-paced, hands-on environment</li><li>High level of ownership and autonomy</li><li>Direct collaboration with founder and leadership</li></ul>Benefits<ul><li>Competitive salary</li><li>Flexible paid time off (vacation, sick days, holidays)</li><li>Creative and entrepreneurial work environment</li><li>Quarterly apparel allowance</li></ul>What We&rsquo;re Looking ForWe are looking for someone who understands how to:<ul><li>test quickly</li><li>track performance</li><li>and scale what works</li></ul>This role is for someone who wants to build a growth engine, not just manage social media.Apply: jobs@bangclothes.comPay: $55,000.00 per yearBenefits:<ul><li>Paid time off</li></ul>Application Question(s):<ul><li>Describe one influencer campaign you managed that generated measurable sales. Include results (revenue, conversions, or ROI).</li><li>How do you identify and select influencers that will convert into customers?</li><li>What tools or methods do you use to track influencer performance?</li><li>If given a new brand, what would your first 30 days of influencer strategy look like?</li><li>How many influencers do you typically reach out to per week?</li></ul>Work Location: Hybrid remote in Miami, FL 33132

Influencer Marketing Coordinator

Therapy Is Love, LLC

Overview Are you passionate about creating compelling content and driving innovative marketing strategies? We&rsquo;re seeking an energetic and detail-oriented Content Creator &amp; Marketing Manager to elevate our brand presence across digital platforms. This dynamic role combines creative content development with strategic marketing initiatives, empowering you to shape engaging narratives, boost audience engagement, and implement impactful campaigns. Join us to craft inspiring stories, harness the power of social media, and lead our brand to new heights through innovative digital marketing techniques.DutiesContent Creation &amp; Management<ul><li>Create engaging photo, video, and written content for social media platforms (Instagram, Facebook, TikTok, etc.)</li><li>Plan, film, and edit high-quality content (reels, stories, promotional videos, etc.)</li><li>Maintain a consistent and appealing brand aesthetic</li><li>Capture day-to-day moments, events, and highlights within the school</li><li>Develop, produce, and manage high-quality content across multiple channels including social media, websites, blogs, and email campaigns.</li><li>Design eye-catching graphics and visual assets using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support branding efforts.</li><li>Execute social media marketing strategies utilizing platforms like Facebook, Instagram, Twitter, and LinkedIn; manage scheduling with Buffer or Hootsuite for optimal engagement.</li><li>Conduct keyword research and SEO optimization to enhance content visibility and improve search engine rankings.</li><li>Monitor social listening tools to analyze audience sentiment, track trends, and gather insights for targeted marketing efforts.</li><li>Manage public relations initiatives by fostering relationships with media outlets, influencers, and community partners to amplify brand awareness.</li><li>Oversee digital advertising campaigns including Facebook Advertising; analyze web analytics with Google Analytics and Web analytics tools to measure campaign effectiveness.</li><li>Coordinate photography and video editing projects to produce engaging multimedia content that aligns with branding goals.</li><li>Maintain consistent branding across all channels while ensuring proofread quality control for all published materials.</li><li>Track campaign performance metrics using web analytics tools; prepare reports to inform future marketing strategies.</li><li>Respond to messages, comments, and inquiries in a timely and professional manner</li><li>Engage with followers and build a strong online community</li><li>Highlight testimonials, parent experiences, and student success stories</li></ul>Requirements<ul><li>Proven experience in content creation combined with a strong understanding of social media management and digital marketing principles.</li><li>Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.</li><li>Hands-on experience with social listening tools like Hootsuite or Buffer; familiarity with Facebook Advertising is a plus.</li><li>Solid knowledge of SEO best practices, keyword research techniques, and web analytics platforms including Google Analytics.</li><li>Ability to produce high-quality visual content through photography or video editing; experience with video editing software is preferred.</li><li>Excellent proofreading skills with keen attention to detail; strong written communication skills are essential.</li><li>Demonstrated ability to develop creative campaigns that align with brand identity while engaging target audiences effectively.</li><li>Strong relationship management skills for collaborating with media outlets, influencers, and internal teams.</li><li>Knowledge of e-commerce platforms and digital marketing strategies that drive online sales is advantageous. Join us as a vital part of our team where your creativity fuels our growth! We offer a paid position dedicated to empowering your talents while making a meaningful impact on our brand&rsquo;s journey forward.</li></ul>What We&rsquo;re Looking For<ul><li>Someone highly creative, innovative, and detail-oriented</li><li>A self-starter who can take initiative and bring ideas to life</li><li>Passionate about storytelling and building a brand</li><li>Organized and able to manage multiple projects</li></ul>Work Location: Hybrid remote in Miami, FL 33169

Content Creator & Marketing Manager

Royal Caribbean Group

<div><div><div><div><div><div>Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world</div>
<div></div>
<div>The Royal Caribbean Group&rsquo;s Royal Caribbean International brand has an exciting career opportunity for a full time Analyst Digital Strategy on the Sales Team reporting to the AVP Product Digital Sales</div>
<div></div>
<div>This position will work on-site in Miami Florida</div>
<div></div>
<div>Position Summary:</div>
<div></div>
<div>Responsible for developing plans associated with the performance of our B2B eCommerce engine and the growth/retention of Automation (sales and service) across all segments (Individual and Group distribution &ndash; Espresso API and External Tools) and digital platform (CruisingPowercom) to create awareness improve conversion generate interest and drive demand/engagement This individual is also responsible for using Sales Trade Support and Service and customer insights data to target trade segments and identify opportunities to influence distribution deployment and retention This individual will compile and analyze quantitative and qualitative data to make recommendations for distribution expansion deployment initiatives product positioning product optimization call deflection and agent acquisition/retention Working across the organization (Sales Marketing Revenue Trade Support and Service and Global Offices) to establish a process and develop integrated sales training and marketing plans for products and distribution</div>
<div> 
Collaborates with the Manager of Automation Growth to manage the conception development implementation and operation of trade brand compliance across all sales channels for Royal Caribbean International Celebrity Cruises and Silversea Resolves copyright cybersquatting and trademark infringements The overall goal managed by this position is the development and implementation of business plans tools reports analysis and procedures to grow automation unlock new revenue opportunities and drive operational efficiencies</div>
<div></div>
<div>Essential Duties and Responsibilities:</div>
<div></div>
Develops and sets corporate Automation and eCommerce targets<ul><li> revenue generating and cost savings tactics</li>
Strategic Product Programs: Works hand in hand with Sales Training Trade Support and Service and Revenue Management on robust product game plans that include strategies initiatives timeline and key metrics to monitor results<li> Establish process within Sales (Sales Managers and Directors) and works with the Manager of Automation Growth to hold sales channels accountable for delivering to the plan</li>
Product Positioning: Develop new and repackage existing product messaging to help drive higher automation web performance (visits page views engagement retention conversion) APDs<li> and GTR</li>
Annual Sales Program Calendar: Develop and maintain integrated sales program calendar that tracks promotional initiatives messaging<li> impressions and spend to drive demand and achieve automation and web targets/forecast</li>
<li>Work with Sales and Trade Support and Service to provide booking and service trends that will inform the business plan and assist the Automation Specialist target accounts that have the potential to grow (sales and service)</li>
<li>Analyze customer data to drive strategy and create reports/presentations highlighting relevant and differentiating key selling points for internal and external use</li>
<li>Deployment Strategy: Provide sales and trade insight to influence strategic distribution decisions to optimize channels that agents will adopt</li>
Collaborate across all Sales channels to develop an integrated product plan to increase automation at higher yields across all regions territories<li> and segments (Individual and Group distribution)</li>
Assist the Manager of Automation Growth in developing an integrated plan<li> tracking and data insights to reduce the number of service intents performed by the call centers for online bookings</li>
Packaging: Assist the Manager of Automation Growth in developing strategic sales and marketing plans to position and increase awareness and demand for Espresso API and CruisingPower<li>com</li>
Marketing Plan: Assist the Manager of Automation Growth in developing strategic sales and marketing plans to meet or exceed automation targets Collaborate with Sales Trade Support and Service and Revenue to project manage strategic plan deliverables for each channel Provide activities update and results of marketing plan to leadership team<li> Includes being the voice of the customer</li>
Constantly monitor URL's agencies<li> third parties or others that are using our trademarked names and manage outside vendors/tools that may be contracted for this purpose</li>
Coordinate with appropriate sources to resolve copyright and trademark infringements Design develop implement<li> and disseminate to appropriate RCL departments reports of activities and resolutions</li>
Travel Agent Guidelines investigation follow up and communication<li> Design and implement a plan to monitor and enforce online advertising and internet guidelines</li>
Rebate Policy investigation follow up and communication Design and implement a robust plan to monitor and perform secret shopping<li> as well as monitor websites and other types of communication</li>
Design Develop and maintain a database of travel agency rebate policy complaints track incidents analyze data to better understand behavior patterns<li> capture communications with the travel agencies and actions taken</li>
Assist the Manager of Automation Growth with the annual business planning process; development of annual department Capital Plan strategies<li> and initiatives to support sales objectives as directed by the Senior Vice President</li>
Responsible for working with the Manager of Automation Growth and Automation Specialist to achieve corporate automation growth targets (1% - 2% year-over-year growth) across all distribution channels including the trade website CruisingPowercom and business segments for Espresso<li> API and External Booking Tools (individual and group distribution) as well as revenue generating and cost savings initiatives to reduce guest acquisition/cost of sale</li>
</ul>
<div></div><div>Qualifications Knowledge and Skills:</div>
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Bachelor&rsquo;s degree in marketing or related field Approximate 2-3 years progressive experience in Marketing or related field<ul><li> Travel category experience a plus</li>
<li>Minimum 3-5 years&rsquo; experience in a professional and analytical role and 2 years&rsquo; experience in a comparable Internet-driven or technology development environment or industry are required (or the equivalent combination of education and experience)</li>
<li>Strong project management skills required</li>
<li>Strong business and analytical acumen</li>
<li>Proven skills in financial analysis</li>
<li>Familiarity with eCommerce distribution models highly desirable</li>
<li>Must possess excellent written and verbal communication and negotiating skills</li>
Must be a highly organized self-starter able to manage multiple concurrent work streams<li> producing high quality deliverables while working with minimum supervision</li>
<li>Web experience required</li>
<li>Occasional travel required</li>
<li>Ability to present plans and ideas to all levels of employees and management</li>
<li>Ability to lead management group in brainstorming frameworks for strategic initiatives</li>
Detailed and excellent knowledge of computers Internet access and the ability to navigate within a variety of software packages including Excel Word<li> or related programs</li>
Experience with Power BI DAX SAS Python<li> SQL and other related software programs</li>
Knowledgeable on operational web tools (Jira<li> Slack)</li>
<li>Must have the ability to prioritize and manage multiple responsibilities successfully</li>
Ability to work in a complex matrix environment where priorities change rapidly<li> and tight deadlines exist is required</li>
<li>Ability to negotiate successfully and resolve conflict</li>
Must be organized and self-motivated<li> adaptable to constant change and have a strategic and creative mindset</li>
<li>Strong analytical skills</li>
<li>Ability to collaborate on strategies and craft tactical solutions to achieve strategic goals</li>
Ability to document or describe strategy and tactics implementation plans metrics<li> success factors and contingency plans is required</li>
<li>Ability to propose metrics for measuring effectiveness of tactics and be able to understand and relate data in way that will provide useful information for assessing and enhancing product offerings</li>
Knowledge of the sales process distribution channels pricing<li> and strategies</li>
Understanding of research information and performance metrics in relation to customer trends behavior<li> and preferences as well as customer needs and expectations for use in determining strategy</li>
<li>Knowledge of revenue performance management and metrics and corporate revenue expectations</li>
Knowledge of Royal Caribbean Cruises Ltd products services<li> and capabilities relative to competitors</li>
<li>Ability to assemble and lead cross-functional teams to develop and achieve automation and revenue maximization strategies that include input and buy-in from all stakeholders</li>
Ability to analyze corporate data research<li> and analysis to make recommendations for product strategy and success</li>
<li>Exhibit ability to interact with all departments and levels of management throughout organization and with external customers and companies</li>
<li>Effective internal and external communication skills for development of comprehensive and impactful communication strategy</li></ul> 
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</div><div><div>We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon!</div> 
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The position is not eligible for work authorization sponsorship</div> 
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Agency and Third-Party Submissions: Please note this is a direct search by the Company and applications through agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes Any unsolicited resumes will be considered the Company's property</div> 
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It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment</div></div> 
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Nearest Major Market: Miami</div>

Analyst, Digital Strategy

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