digital marketing specialist Jobs in Miami

digital marketing specialist

digital marketing manager

Capt. Harry's Fishing Supply

We are seeking a detail-oriented and creative Marketing Specialist to join our team. The ideal candidate will have hands-on experience executing digital marketing campaigns, including email marketing through Constant Contact, paid advertising on Google Ads, and social media advertising across Meta platforms. This role is perfect for a data-driven marketer who thrives in a fast-paced environment and enjoys collaborating across departments.Key Responsibilities<ul><li>Email Marketing (Constant Contact)</li><li>Plan, create, and execute email marketing campaigns using Constant Contact.</li><li>Manage subscriber lists, segment audiences, and optimize email workflows.</li><li>Develop engaging copy and visuals aligned with branding guidelines.</li><li>Analyze email performance metrics and implement improvements to increase engagement and conversions.</li><li>Paid Advertising &amp; Lead Generation</li><li>Develop, manage, and optimize Google Ads campaigns across Search, Display, and/or YouTube.</li><li>Create and manage advertising campaigns on Meta (Facebook &amp; Instagram Ads Manager).</li><li>Conduct A/B tests, refine targeting strategies, and implement bid adjustments based on performance data.</li><li>Monitor campaign performance and provide regular reporting with insights and recommendations.</li><li>Content &amp; Social Media Support</li><li>Assist in developing content for social media, blogs, landing pages, and other marketing channels.</li><li>Collaborate with team members to maintain a consistent brand voice and visual identity across platforms.</li><li>Analytics &amp; Reporting</li><li>Track KPIs for email, paid ads, and organic marketing initiatives.</li><li>Prepare monthly analytics reports with actionable insights.</li><li>Leverage tools such as Google Analytics, Meta Insights, and platform-native reporting dashboards.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field (preferred).</li><li>2+ years of marketing experience, including hands-on use of Constant Contact, Google Ads, and Meta Business Suite/Ads Manager.</li><li>Strong understanding of digital advertising best practices, audience segmentation, and campaign optimization.</li><li>Excellent communication, project management, and organizational skills.</li><li>Ability to multitask and meet deadlines in a dynamic environment.</li><li>Analytical mindset with a passion for data-driven decision-making.</li></ul>Preferred Skills<ul><li>Experience with CRM platforms and marketing automation tools.</li><li>Graphic design familiarity (Canva, Adobe Creative Suite).</li><li>Knowledge of SEO principles and content marketing strategies.</li></ul>Job Type: ContractPay: From $30,000.00 per yearWork Location: Hybrid remote in Miami, FL 33150

Digital Marketing Specialist

Marriott International

<div>Additional Information 
Job Number25190031 
Job CategorySales &amp; Marketing 
LocationMiami Airport Marriott, 1201 NW Le Jeune Road, Miami, Florida, United States, 33126 
ScheduleFull Time 
Located Remotely?N 
Position Type Management 
Pay Range: $68,000-$91,000 annually 
Bonus Eligible: Y<div><div>
JOB SUMMARY
Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. Showcases Food and Beverage promotions, both to hotel guests and to local patrons. Connects into resources in their region. Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals. Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Reports out on campaign performance to SMR (Sales, Marketing &amp; Revenue Management) leadership as requested.
CANDIDATE PROFILE
Education and Experience Required:
<ul><li>2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in</li></ul>
the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
<ul><li>4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.</li></ul>
CORE WORK ACTIVITIES
Marketing and Digital
<ul><li>Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).</li></ul>
<ul><li>Cultivates partnership with and active participation in demand generation strategy development (SMR).</li></ul>
<ul><li>Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.</li></ul>
<ul><li>Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.</li></ul>
<ul><li>Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.</li></ul>
<ul><li>Partners with Revenue Management to develop and execute promotional strategy.</li></ul>
<ul><li>Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.</li></ul>
<ul><li>Supports group lead generation efforts.</li></ul>
<ul><li>Runs, reviews, analyzes and clearly articulates to stakeholders&rsquo; key reports and adjust strategy accordingly.</li></ul>
<ul><li>Manages internal and external partners to verify deliverables are executed to support hotel strategy.</li></ul>
<ul><li>Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.</li></ul>
<ul><li>Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.</li></ul>
Content Management
<ul><li>Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.</li></ul>
<ul><li>Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems).</li></ul>
<ul><li>Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.</li></ul>
<ul><li>Creates landing pages and Discovery Pages to enhance content, as applicable.</li></ul>
<ul><li>Manages guest communications (e.g. confirmation, pre-arrival, etc.).</li></ul>
Partnerships and Public Relations
<ul><li>Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).</li></ul>
<ul><li>Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.</li></ul>
<ul><li>Manages PR agency, if applicable, or internal PR messaging.</li></ul>
<ul><li>Manages execution of PR events and promotions.</li></ul>
Outlet and Ancillary
<ul><li>Manages outlet marketing opportunities on third party and local partner sites.</li></ul>
<ul><li>Defines in-house F&amp;B programming in partnership with F&amp;B Director and manage execution.</li></ul>
Social Media
<ul><li>Develops and implements social strategy.</li></ul>
<ul><li>Manages paid social media budget and strategy.</li></ul>
<ul><li>Assists in reviewing social media content calendars and collect local area and property events.</li></ul>
General
<ul><li>Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and</li></ul>
distribution), etc.
<ul><li>Measures and communicates success of campaigns and digital performance using relevant reports tools.</li></ul>
<ul><li>Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).</li></ul>
<ul><li>Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process.</li></ul>
<ul><li>Completes other reasonable duties as requested by leadership.</li></ul> 

</div>At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of &ldquo;Wonderful Hospitality. Always.&rdquo; by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that&rsquo;s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you. 
<div>
</div><div>JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you&rsquo;re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand&rsquo;s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you&rsquo;ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That&rsquo;s The JW Treatment&trade;. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.</div></div></div>

Marketing Manager

RED Hospitality and Leisure

<div>RED Hospitality &amp; Leisure&mdash;one of the leading operators in experiential ocean adventures, premium catamaran tours, boating, and destination lifestyle experiences&mdash;is seeking a Director of Marketing to build and optimize RED&rsquo;s multi-brand marketing, content, growth, and revenue systems.
This is a high-agency, entrepreneurial, hands-on leadership role blending:<ul><li>
brand + creative stewardship</li><li>
digital performance + e-commerce growth</li><li>
revenue management</li><li>
high-level partner relationships</li><li>
project management</li><li>
hands-on execution</li></ul>
Ideal candidates come from consumer lifestyle, experiential travel, adventure, e-commerce, DTC, agency, or startup environments&mdash;where adaptability, creativity, and initiative are essential. Hotel experience is a plus, but not required.
KEY RESPONSIBILITIES
Brand &amp; Creative Leadership<ul><li>
Define and evolve RED&rsquo;s master brand and sub-brand identities across markets.</li><li>
Develop brand standards, voice/tone, and visual identity systems.</li><li>
Lead creative direction across all digital and physical touchpoints.</li><li>
Oversee or produce high-quality copywriting and brand storytelling.</li></ul>
Digital, E-Commerce &amp; Growth<ul><li>
Own full-funnel digital acquisition: SEO, SEM, paid social, retargeting, CRM, CRO.</li><li>
Optimize multi-site e-commerce booking flows and merchandising.</li><li>
Manage attribution, analytics dashboards, forecasting, and performance budgeting.</li><li>
Drive measurable revenue growth tied to digital KPIs.</li></ul>
Revenue Management &amp; Demand Optimization<ul><li>
Analyze pricing, demand curves, booking pace, seasonality, and revenue opportunities.</li><li>
Recommend/execute pricing adjustments, promotions, inventory strategies, and yield optimization.</li><li>
Align marketing campaigns and merchandising with demand insights.</li><li>
Support ancillary revenue programs, upsells, and product bundling.</li></ul>
Client &amp; Partner Relationship Management<ul><li>
Serve as a strategic client-facing leader with:<ul><li>
Resorts &amp; hotel partners</li><li>
Tourism boards &amp; DMOs</li><li>
Influencers, media groups, and brand collaborators</li></ul></li><li>
Lead co-branded campaigns, concierge materials, and partner-facing marketing initiatives.</li><li>
Represent RED in key meetings, site visits, and destination activations.</li></ul>
Social Media, Content &amp; Influencer Marketing<ul><li>
Lead RED&rsquo;s content strategy across all major platforms (IG, TikTok, FB, YT).</li><li>
Manage content calendars, UGC pipelines, influencer partnerships, and creative shoots.</li><li>
Build a lifestyle-driven content ecosystem tailored to each destination market.</li></ul>
Creative Production &amp; Copywriting<ul><li>
Direct development of creative assets: ads, videos, photography, email, landing pages, and merch.</li><li>
Maintain a high creative standard consistent with premium adventure-lifestyle consumer brands.</li><li>
Write or oversee writing for campaigns, product launches, scripts, and ads.</li></ul>
Project &amp; Marketing Operations<ul><li>
Build and manage RED&rsquo;s project management framework (Asana/Monday/ClickUp).</li><li>
Oversee marketing briefs, timelines, workflows, cross-functional communication, and delivery.</li><li>
Coordinate multi-stakeholder projects such as web updates, new excursion launches, or rebrands.</li></ul>
Hands-On Leadership<ul><li>
Execute directly when needed&mdash;content capture, email builds, landing page edits, social posts, asset creation, etc.</li><li>
Thrive in a startup-style, high-agency environment with limited layers and broad ownership.</li><li>
Model a culture of speed, creativity, accountability, and excellence.</li></ul>
Merchandising &amp; Retail<ul><li>
Oversee merchandising for onboard, dockside, online, and resort retail.</li><li>
Manage product line development, vendor relations, inventory plans, and price strategy.</li></ul>
Leadership &amp; Team Development<ul><li>
Lead a small and growing marketing team + freelancers, creators, and agency partners.</li><li>
Hire, train, and develop future marketing talent across functions.</li><li>
Manage budgets, forecasting, reporting, and marketing ROI.</li></ul>
REQUIRED EXPERIENCE<ul><li>
7&ndash;12+ years in marketing with leadership experience.</li><li>
Background in consumer lifestyle, adventure, travel, DTC, agency, or startup environments.</li><li>
Strong track record in digital growth, e-commerce, and performance marketing.</li><li>
Demonstrated creative and design sensibility with strong storytelling skills.</li><li>
Experience managing revenue, pricing influence, or demand optimization preferred.</li><li>
Exceptional project management and organizational capabilities.</li><li>
Comfortable switching between high-level strategy and hands-on execution.</li></ul>
IDEAL CANDIDATE<ul><li>
High-agency, resourceful builder who thrives in fast-paced growth environments.</li><li>
Well-rounded across strategy, digital, creative, revenue, and operations.</li><li>
Passionate about experiential travel, ocean lifestyle, and destination storytelling.</li><li>
A self-starter who enjoys architecting systems and building teams from scratch.</li><li>
Strong relationship-builder with excellent communication skills.</li><li>
Excels in a hybrid role blending strategy, creativity, analytics, and execution.</li></ul>
Base Salary: $90,000 &ndash; $125,000
Performance Bonus &amp; Incentives:<ul><li>
Annual performance-based bonus tied to digital KPIs and revenue metrics</li><li>
Potential additional incentives based on company growth and special initiatives</li></ul>
Benefits Include:<ul><li>
Medical, dental, and vision insurance</li><li>
Company-sponsored 401(k) with employer match</li><li>
Paid Time Off (PTO) + paid holidays</li><li>
Travel perks and discounts across all RED markets</li><li>
Professional development and training support</li><li>
Opportunities for rapid advancement as RED expands</li></ul>
This role is based in Miami, Florida and follows a hybrid work arrangement (3&ndash;4 days per week onsite).</div>

Director of Marketing

Emed

<div>Head of Marketing
Location: SheMed US, LLC HQ, Miami, FL 33132
Department: Marketing
Reports to: CEO of SheMed
About SheMed
SheMed is a fast-growing women's health company transforming the way women access, experience, and manage care, beginning with a female focused GLP-1 program. Our mission is to empower women through science-backed, personalized care solutions and seamless digital experiences. We're a passionate team driven by innovation, empathy, and results.
Position Overview
We are seeking an experienced, data-driven Head of Marketing to lead and scale our performance marketing and digital acquisition efforts. This executive will own the strategy and execution of all D2C digital channels to drive customer acquisition, activation, and retention. The ideal candidate will bring a proven track record of building and scaling high-ROI marketing campaigns across paid media, organic growth, lifecycle marketing, and analytics.
Key Responsibilities<ul><li>
Lead eMed&rsquo;s digital marketing strategy and execution across all performance channels including paid search, social, display, affiliate, SEO, influencer, and email/SMS marketing.</li><li>
Develop and manage a comprehensive acquisition and retention strategy to drive customer growth, reduce CPA, and improve LTV.</li><li>
Oversee campaign planning, media buying, budget allocation, and performance optimization across platforms such as Google, Meta, TikTok, YouTube, LinkedIn, and programmatic display.</li><li>
Build and mentor a high-performing digital marketing team, managing in-house talent and agency/vendor partnerships.</li><li>
Implement rigorous A/B testing and conversion rate optimization strategies across landing pages, funnels, and messaging.</li><li>
Partner with Product, Engineering, and Analytics teams to ensure seamless tracking, attribution, and reporting across the customer journey.</li><li>
Own KPIs including CAC, ROAS, LTV:CAC ratio, conversion rates, and retention metrics.</li><li>
Monitor competitive landscape, emerging channels, and consumer trends to identify new growth opportunities.</li><li>
Drive brand consistency and innovation across all digital touchpoints, ensuring alignment with overall business goals and brand guidelines.</li></ul>
Qualifications<ul><li>
10+ years of progressive digital marketing experience, with at least 5 years in a leadership role managing D2C performance marketing at scale.</li><li>
Proven success scaling digital acquisition and retention strategies in a high-growth environment (healthcare, wellness, or consumer tech a plus).</li><li>
Deep expertise in paid media buying, tracking and attribution (GA4, Google Tag Manager, UTM frameworks, etc.).</li><li>
Strong analytical mindset with advanced proficiency in marketing analytics, budgeting, forecasting, and reporting tools.</li><li>
Experience managing multi-million-dollar annual marketing budgets and delivering efficient ROI.</li><li>
Demonstrated ability to lead cross-functional initiatives, develop and coach teams, and communicate effectively at the executive level.</li><li>
Passion for digital health, innovation, and consumer-centric marketing.</li></ul>
Why SheMed?<ul><li>
A mission-first team redefining healthcare for women</li><li>
Be a part of an innovative, collaborative team at the forefront of D2C GLP-1/GIP program innovation</li><li>
Rapid growth and opportunity for learning and advancement</li><li>
Competitive compensation and benefits</li></ul> 
Apply now and help us empower women everywhere to live healthier, longer, and more confident lives. 

VJBEuIxI9Q</div>

Head of Marketing

Proteus Management

Self Storage Management is a property management company which owns its properties and puts a focus on delivering a customer experience that is a cut above the rest. Above and beyond service, a focus on selling value, and dedication to serving our local customers are some of the things that we do everyday.The Property Sales &amp; Operations Manager works as a part of a team of self storage professionals from the front lines and for setting the standard of service, sales, and property operational management with a base at one location. As the Property Manager you will have the opportunity to focus on key actions of: customer service, phone sales, digital sales and marketing, property operational management, and basic accounting and revenue management. Key responsibilities of the Property Sales Manager:<ul><li>Grow sales and marketing efforts focused on maximizing conversions from walkin, and some digital and phone sales to rented self storage units</li><li>Provide a concierge service approach to serving the thousands of self storage customers who choose to trust us with their valuable possessions</li><li>Understand and implement the pricing and discounting philosophies and strategies of the company to provide revenue growth and accomplishment of financial targets</li><li>Proactively work on local marketing initiatives including building mutually beneficial referral relationships in the local market.</li><li>Learn about the local community, local businesses and trends, and find ways to help our business be a part of the local community</li><li>Have fun while making customers and coworkers smile each day!</li></ul>Who should consider pursuing this opportunity:<ul><li>Professionals who have shown the ability to learn new skills and get better at each of their past professional endeavors</li><li>Service &amp; Sales professionals who enjoy solving challenges for their customers and who like putting smiles on a customers face</li><li>Sales professionals who have sharpened their skills and selling value, listening to customers needs, B2B marketing and educating customers about products or services</li></ul>Not only have those who have spent their careers focused in the self storage sector been a fit for Property Manager careers, but several other complimentary industries have shown the ability to be a good fit for our sales and service focused business. If you have worked in hospitality, hotel, health and fitness, car or automobile rental, furniture rental, or commercial property management you could find that a career in property management within the self storage industry is complimentary, rewarding, and extremely stable.Why self storage as a career? Self Storage professionals benefit from a work schedule that is generally limited to hours between 9:00 AM and 6:30 PM each day and involves a five day work week. Although some weekends are required, as our locations are generally open seven days per week, the business office is closed on major holidays. The self storage industry is extremely financially stable and has proven to be recession resistant as the customer demand tends to increase when economic times get tough, and also performs really well when economies are booming. Requirements:<ul><li>Proficiency and fluent in English, written and spoken</li><li>Beneficial to speak another language but not required (please specify any fluent languages in your application/resume submission)</li><li>At least three recent consecutive years of sales and or customer service experience</li><li>At least two consecutive years charged with leading or training at least one person in a field of sales or service</li><li>Ability to understand numbers, addition, subtraction, multiples, and division</li><li>Strong Microsoft Office abilities. MS Word, Excel, Outlook full working capabilities. Strength in using web and mobile device apps</li><li>Social media experience, ideally with creating content and driving user engagement for personal or business accounts is a plus. This would include platforms such as Instagram, Facebook, and TikToc</li><li>A willingness and desire to maintain a clean, organized, and well maintained work space and property</li><li>The desire to learn and improve your skills and abilities each week</li></ul>Benefits:<ul><li>Competitive hourly pay with bonus potential</li><li>High quality medical coverage</li><li>Paid time off</li><li>Work life balance with limited to no evening hours</li><li>Learning and development opportunities to maximize your potential</li><li>Great culture</li><li>Opportunity to work independently</li></ul>Apply today to be considered for this exciting career opportunity.Job Type: Full-timePay: $22.13 - $24.56 per hourExpected hours: 36 &ndash; 40 per weekBenefits:<ul><li>Health insurance</li><li>Paid time off</li></ul>Work Location: In person

Self Storage Sales Manager - Property Sales & Operations Manager

Cababa-Miami

Job SummaryWe&rsquo;re Hiring Creative Store &amp; Operations ManagerMiami Wynwood &amp; KendallWe are a fast growing natural and boho style furniture and d&eacute;cor brand with two locations in Miami. We&rsquo;re looking for someone with a strong sense of ownership who can help lead the business forward and grow with us. This is a key position with real responsibility and a huge opportunity for personal and professional growth.The Role Includes:Managing day to day store operationsVisual merchandising and creating beautiful product displaysLeading, guiding, and motivating the teamSocial media content creation and basic marketing tasksProviding exceptional customer service and sales supportMaintaining inventory, receiving shipments, and coordinating with suppliersKeeping the store organized, inspiring, and aligned with the brand&rsquo;s aestheticIdentifying opportunities, suggesting improvements, and thinking strategicallyWe&rsquo;re Looking For:Passion for interior design, natural aesthetics, and creative stylingStrong leadership skills and a proactive mindsetSocial media knowledge and confidence creating contentStrong computer and digital skillsUnderstanding of marketing psychology and customer behaviorExcellent communication and interpersonal abilitiesFast learner with initiative, responsibility, and a desire to growAbility to work independently in a fast paced environmentIf you&rsquo;re looking for a meaningful role where you can make an impact and grow with a young expanding brand, we&rsquo;d love to meet you.Job Type: Full-timePay: $40,967.91 - $63,789.31 per yearWork Location: In person

Store Manager Design & Operations

Norwegian Cruise Line Holdings Ltd.

<div>
 
 
 JOB SUMMARY
 
 
 
 The Manager of SEO Strategy is responsible for developing, implementing, and scaling a best-in-class organic search strategy for a leading global travel brand. This role will drive organic visibility across traditional search engines and emerging AI-driven discovery platforms. The manager will lead technical SEO, content optimization, and site architecture improvements to maximize organic traffic, rankings, and discoverability across multiple languages and global site versions.
 
 
 
 
 
 
 POSITION RESPONSIBILITIES
 
 
 <ul>
 <li>
 Develop and lead a comprehensive SEO strategy, including technical SEO, content optimization, and structured data implementation.
 </li>
 <li>
 Conduct regular technical SEO audits, identifying and resolving site health issues such as crawl errors, page speed, duplicate content, and schema markup.
 </li>
 <li>
 Manage site architecture, sitemaps, robots.txt, redirects, and canonicalization to ensure optimal indexing and crawlability.
 </li>
 <li>
 Partner with content and UX teams to create and optimize landing pages based on keyword research, competitive analysis, and user intent.
 </li>
 <li>
 Guide internal teams on SEO best practices across all digital content (web, blog, social, video).
 </li>
 <li>
 Oversee multilingual SEO strategies to support international markets.
 </li>
 <li>
 Monitor and manage brand inclusion in AI-driven search tools such as ChatGPT, Google's AI Overviews, Bing Copilot, and similar platforms.
 </li>
 <li>
 Establish KPIs and reporting for visibility, accuracy, and referral traffic from AI-driven search results.
 </li>
 <li>
 Develop strategies to optimize brand representation within AI responses and voice search platforms.
 </li>
 <li>
 Partner with analytics teams to define and track key SEO performance metrics.
 </li>
 <li>
 Provide executive reporting on organic visibility, AI search inclusion, keyword rankings, traffic performance, and ROI impact.
 </li>
 <li>
 Supervise SEO specialist and external agency partners to execute tactical SEO initiatives.
 </li>
 <li>
 Collaborate cross-functionally with brand, product, design, technology, and analytics teams to integrate SEO requirements.
 </li>
 <li>
 Act as an internal evangelist for SEO and AI search discoverability, influencing leadership on emerging opportunities.
 </li>
 <li>
 Stay current with industry trends, Google algorithm updates, AI search developments, and best practices.
 </li>
 <li>
 Test and evaluate new SEO tools, platforms, and approaches to ensure the brand maintains a competitive edge.
 </li>
 </ul>
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 
 
 DEGREE TYPE:
 
 Bachelor's Degree
 
 
 
 
 
 
 FIELD(S) OF STUDY:
 
 Marketing, Digital Media, Web Development, Computer Science, or related field; or equivalent experience.
 
 
 
 
 
 
 EXPERIENCE
 
 
 <ul>
 <li>
 Minimum 5 years of experience in SEO-focused role in e-commerce environment. Travel/hospitality industry or travel agency experience preferred.
 </li>
 </ul>
 
 
 
 
 
 COMPETENCIES &amp; SKILLS
 
 
 <ul>
 <li>
 Knowledge of the tourism field/travel/cruise industry.
 </li>
 <li>
 Sound knowledge of marketing fundamentals and solid decision-making skills to evaluate and decide on-site content placement and product merchandising opportunities
 </li>
 <li>
 Strong verbal and written communication skills to write clear and concise web content.
 </li>
 <li>
 Interpersonal and business skills to interact with all levels of team members effectively.
 </li>
 <li>
 Highly detail oriented with organizational and time management skills to manage multiple projects simultaneously and to shift priorities according to business needs.
 </li>
 <li>
 Ability to work effectively in a team environment.
 </li>
 <li>
 Ability to persuade and convince others.
 </li>
 <li>
 Ability to handle multiple assignments under great pressure and with little margin of error.
 </li>
 </ul>
</div>

Manager SEO

Explore 84+ Digital marketing manager in Miami this December. Find roles across top companies and apply now to boost your career.