digital marketing manager

Kendo Brands, Inc

<div><p><b>ABOUT KENDO</b></p>
<p>
</p><p>Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Mo&euml;t Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words &ldquo;can do&rdquo;, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.</p>
<p>
Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:</p>
<ul>
<li>&ldquo;Can Do&rdquo; Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals</li>
<li>Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.</li>
<li>Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.</li>
<li>Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.</li>
<li>Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.</li>
</ul>
<p></p><p>The salary range for this position is $108,300 - $135,000 per year. Offered salary is dependent upon experience and San Francisco location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.</p>
<p>
</p><p>The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, KVD Beauty, Lip Lab.</p>
<p>
</p><p><b>SUMMARY</b></p>
<p>
The Email and CRM Marketing Manager owns program management of CRM Marketing campaigns (email, SMS &amp; customer lifecycle journeys) and is responsible for program performance and strategy. They partner with the Email and CRM Marketing Coordinator/Associate Manager to ensure flawless execution of email and SMS campaigns, including campaign building and set up, targeting and workflow set up, QA process and deployment.
</p><p></p><p><b>RESPONSIBILITIES</b></p>
<ul>
<li>Own the management and execution of the email and SMS programs for Fenty Beauty, Fenty Skin, Fenty Fragrance and Fenty Hair</li>
<li>Build the CRM Marketing annual, quarterly, and monthly campaign plans in order to meet CRM sales and profitability targets</li>
<li>Plan and direct execution of the contact plan, owning the email/SMS campaign delivery schedules, briefing campaign and promotional content and supporting Coordinator/Associate Manager in handling targeting/workflow set up and deployment</li>
<li>Strategize, brainstorm, and brief campaign and promotional content, using historical insights and knowledge of current beauty and skincare trends to produce commercially relevant content that promotes a frictionless user journey</li>
<li>Support 360 brand initiatives (launches, tentpole promos, etc.) through CRM channel planning and XFN collaboration</li>
<li>Partner with site, performance marketing, brand, marketing, and creative on the execution of .com events/campaigns</li>
<li>Execute programs, initiatives and campaigns in line with the daily and yearly brand calendar and make adjustments based upon YTM and YTD trends with contingency plans to meet financial goals</li>
<li>Manage the working relationship and processes around day-to-day campaign production and projects with Coordinator/Associate Manager</li>
<li>Partner with Coordinator/Associate Manager on all email and SMS campaign QA ahead of scheduling</li>
<li>Manage day-to-day partnership with email and SMS CSMs (ad hoc support, guidance, raising Kendo needs)</li>
<li>Monitor monthly spend for SMS channel; Raise to leadership any potential overspend risks and propose and action upon plans to address. Raise any potential savings opportunities and align with leadership on what we release to bottom line vs. reinvest</li>
<li>Monitor channel and customer KPIs, assessing performance vs. industry/historical trends, identifying risks/opportunities, and proposing insights and actions to leadership to grow KPIs</li>
<li>Own weekly, monthly, and ad-hoc business recaps, providing rich and relevant insights to a variety of audiences, including cross-functionals and leadership</li>
<li>Execute a robust testing roadmap across CRM channels. Analyze test results and use data insights to implement strategic actions and shape the future strategy</li>
<li>Optimize existing email &amp; SMS automation programs. Introduce new behavioral trigger campaigns based on customer data and industry best practices</li>
<li>Identify opportunities to streamline the campaign production process and improve channel KPIs, such as new working processes, tools &amp; services</li>
<li>Project manage the onboarding of new CRM solutions and services</li>
</ul>
<div><b>REQUIREMENTS</b></div>
<div><i>
Education/Experience</i></div>
<ul>
<li>5+ years digital marketing experience including 3+ years experience in email marketing channel management and CRM
</li><li>Bachelor's degree in business administration, marketing, communications or equivalent work experience</li>
</ul>
<div><i>Technical skills</i></div>
<ul>
<li>Experience with email service providers and HTML required</li>
<li>Experience with SMS providers a plus</li>
<li>Experience with a customer data platform a plus</li>
<li>Content creation, campaign production and Q&amp;A</li>
<li>Experience with web analytics, reporting and insights</li>
<li>Basic Microsoft Excel knowledge required</li>
</ul>
<p><i>Other Skills</i></p>
<ul>
<li>Deep familiarity with email &amp; CRM marketing best practices, planning and execution</li>
<li>Strong campaign management skills and attention to detail skills
</li><li>Ability to own and produce recaps with relevant, insightful KPIs and analysis, provide takeaways and action steps go-forward</li>
<li>Proven ability to optimize email and/or SMS channel performance through data analysis and innovation</li>
<li>Ability to multi-task and work in a collaborative and fast-paced environment</li>
<li>Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines</li>
<li>Must have strong organizational and project management skills</li>
<li>Must have strong collaboration skills and work with a variety of team members across all career levels and functions</li>
<li>Excellent written and verbal communication/proofreading skills</li></ul></div>

Manager, Digital/eComm

Crossing Hurdles

<div>
 <p>
  Crossing Hurdles is a recruitment firm that assists our clients to hire the best talent.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About Company
  </strong>
  :
 </p>
 <p>
  Our client is building a better and faster way to underwrite commercial insurance for high-hazard businesses, including using novel data sources. Their products are supported by a full-stack platform purpose-built to launch and support everything from submission intake to policy issuance. Company leverages its technology to make quick, informed, underwriting decisions. Finally, they pair their insurance products with native software (SaaS) solutions that help improve client outcomes and differentiate our offerings in the marketplace.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Type:
  </strong>
  Full-Time
 </p>
 <p>
  <strong>
   Location: San Francisco
  </strong>
  (in-person, 5 days/week)
 </p>
 <p>
  <strong>
   Compensation:
  </strong>
  $190k - $220k + Equity
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About Role:
  </strong>
 </p>
 <p>
  We&rsquo;re looking for the first marketing leader. We believe the best marketers are polymaths with diverse work experiences. They use their expertise in multiple areas and historic perspective to draw connections across the business in order to unlock new levers of growth. In this role you will work cross-functionally with our insurance, underwriting, product, and engineering teams to take ownership of the brand, product marketing, digital marketing, and external content. This is a unique and exciting opportunity to join a dynamic Series A stage startup experiencing rapid growth across a diverse set of product offerings.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   The dream candidate:
  </strong>
 </p>
 <ul>
  <li>
   5+ years in a marketing leadership role at a software, insurance, or fintech (financial services) business.
  </li>
  <li>
   2+ years in a product marketing (PMM) specific role.
  </li>
  <li>
   Direct experience with life cycle / ABM / partner marketing.
  </li>
  <li>
   Bachelor&rsquo;s or master&rsquo;s degree (or relevant work experience).
  </li>
  <li>
   Strong business acumen and willingness to operate in unstructured environments where you&rsquo;ll own projects independently.
  </li>
  <li>
   Willingness to create and own copywriting.
  </li>
  <li>
   Strong sense of design.
  </li>
  <li>
   Organized and have the ability to manage multiple tasks/projects simultaneously.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Own and evolve company's
   <strong>
    brand narrative
   </strong>
   and external positioning.
  </li>
  <li>
   Lead a
   <strong>
    full website rebuild
   </strong>
   , including messaging, UX, and conversion optimization.
  </li>
  <li>
   Develop and execute
   <strong>
    multi-channel campaigns
   </strong>
   , including digital, field, and product launch strategies.
  </li>
  <li>
   Translate internal capabilities and product features into
   <strong>
    clear, compelling go-to-market messaging
   </strong>
   .
  </li>
  <li>
   Create sales enablement materials and support business development efforts across stakeholder groups.
  </li>
  <li>
   Identify and execute unique events or customer experiences that drive brand awareness and growth.
  </li>
  <li>
   Be accountable for
   <strong>
    growth-focused KPIs
   </strong>
   and build a measurable marketing engine.
  </li>
  <li>
   Manage external vendors or agencies as needed (e.g., for the website relaunch).
  </li>
 </ul>
 <p>
 </p>
</div>


Marketing Lead

Airwallex

<div><div><div><b>About Airwallex</b></div><p>
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide &ndash; including Brex, Rippling, Navan, Qantas, SHEIN and many more &ndash; with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.</p><p>
Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you&rsquo;re ready to do the most ambitious work of your career, join us.</p><p></p><p><b>
Attributes We Value</b></p><p>
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you&rsquo;re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.</p><p>
You're humble and collaborative; turn zero&#8209;to&#8209;one ideas into real products, and you &ldquo;get stuff done&rdquo; end-to-end. You use AI to work smarter and solve problems faster. Here, you&rsquo;ll tackle complex, high&#8209;visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let&rsquo;s build what&rsquo;s next.</p><p></p><p><b>
About the team</b></p><p>
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.</p><p></p><p><b>
What you&rsquo;ll do</b></p><p>
We&rsquo;re looking for a data-driven, strategic, and highly collaborative marketing leader to shape the global performance marketing strategy that fuels customer acquisition, revenue growth, and efficiency across all regions. The Senior Manager, Global Performance Marketing Strategy will partner closely with regional marketing leads, product marketing, analytics, and revenue teams to design scalable frameworks, operating models, and investment strategies across paid media, SEM, paid social, and emerging digital channels.</p><p>
You will lead the building of the roadmap and playbook for global growth &mdash; translating business goals into integrated acquisition plans, building standardized testing methodologies, and ensuring consistency in execution across markets.</p><p>
This role is based in San Francisco.</p><p></p><p><b>
Responsibilities:</b></p><ul><li><div>
Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels.</div></li><li><div>
Partner with regional teams (APAC, EMEA, North America) to localize global frameworks into market-specific plans that drive efficiency and scale.</div></li><li><div>
Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals.</div></li><li><div>
Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs.</div></li></ul><ul><li><p>
Collaborate with the global execution team to become hands-on in campaign execution and optimization.</p></li><li><p>
Own standardized reporting to highlight growth, opportunities, and streamline communication and communication cadences for regions.</p></li><li><p>
Own the synthesis of learnings by region and be responsible for sharing out with stakeholders across the globe.
</p></li><li><p>Partner with vendors and internal teams to develop incrementality testing strategies, partnering with analytics to evolve measurement (MMMs, geo-experiments, and brand lift studies).</p></li><li><p>
Surface insights from campaign data to influence global GTM and lifecycle strategy.</p></li><li><p>
Partner with Product Marketing to align messaging and audience segmentation strategies.</p></li><li><p>
Collaborate with Sales and RevOps on lead-to-pipeline conversion insights and marketing efficiency metrics.</p></li><li><p>
Work closely with Data, Finance, and BI teams to ensure accuracy in performance reporting and budget tracking.</p></li><li><p>
Serve as the strategic liaison between Global Marketing Leadership and Regional Directors to align on priorities, timelines, and trade-offs.</p></li><li><p>
Develop standardized playbooks, campaign QA frameworks, and reporting templates to drive operational excellence.</p></li><li><p>
Coach regional marketers and agency partners to adopt global frameworks and experiment with new growth opportunities.</p></li><li><p>
Champion continuous improvement through experimentation, automation, and tooling enhancements (e.g., Google Ads, LinkedIn, Meta, SA360, Looker).</p></li></ul><p></p><p><b>
Who you are</b></p><p>
We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.</p><p></p><p><b>
Minimum qualifications:</b></p><ul><li><div>
8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs.</div></li><li><div>
Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period).</div></li><li><div>
Hands-on understanding of SFDC, Salesforce, Building Looker tables</div></li><li><div>
Expertise in paid search, paid social, display, and emerging channels; familiarity with ABM and demand generation.</div></li><li><div>
Strong analytical acumen &mdash; experience with advanced measurement, attribution, and experimentation frameworks.</div></li><li><div>
Excellent communicator with experience presenting to executive leadership.</div></li><li><div>
Demonstrated ability to collaborate cross-functionally across time zones and influence without authority.</div></li><li><div>
Experience managing or operationalizing in-house performance models preferred.<br>
Bachelor&rsquo;s degree in Marketing, Statistics, Computer Science, Economics, or related field.</div></li></ul><p></p><p><b>
Preferred qualifications:</b></p><ul><li><div>
Experience scaling global paid media in high-growth SaaS or fintech environments.</div></li><li><div>
Working knowledge of marketing automation and CRM systems (Marketo, Salesforce, HubSpot).</div></li><li><div>
Familiarity with BI and analytics tools (Looker, Tableau, Google Data Studio).</div></li><li><div>
Ability to synthesize data into strategic insights and clear recommendations.</div></li><li><div>
Comfort operating in ambiguous, fast-changing environments.</div></li></ul><p></p><p><b>
Equal opportunity</b></p><p>
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don&rsquo;t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.</p><p><i>
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team.</i></p></div></div><p></p>

Senior Manager, Global Performance Marketing Strategy

daydream

<div>
 <em>
  Note: This role requires candidates to be hybrid in-person 3 days a week at our Hayes Valley office in San Francisco.
  <br/>
  <br/>
 </em>
 <strong>
  ⭐ About Daydream
  <br/>
  <br/>
 </strong>
 daydream is building the future of growth and we&rsquo;re starting with SEO. Our platform combines software and services to automate the execution of proven growth playbooks. Today, that means solving one of the hardest problems in marketing: scaling search visibility and traffic through a blend of programmatic SEO and Generative Engine Optimization (GEO). Tomorrow, it means tackling distribution at scale across every major growth channel.
 <br/>
 <br/>
 We&rsquo;re different from agencies that rely on manual execution and slow handoffs. By pairing automated systems with forward-deployed growth operators, we help companies identify patterns in search, create high-quality content at scale, and continuously optimize for impact. The result is speed, clarity, and outcomes that compound.
 <br/>
 <br/>
 We&rsquo;re backed by First Round Capital, Basis Set Ventures, WndrCo, and growth leaders from Notion, Airtable, Webflow, and Dropbox. Our investors and advisors include respected voices in growth such as Lenny Rachitsky and Eli Schwartz, giving us both the conviction and the expertise to transform how growth gets delivered.
 <br/>
 <br/>
 <strong>
  🔧 About The Role
  <br/>
  <br/>
 </strong>
 As a Growth Lead, you&rsquo;ll serve as an embedded extension of our clients&rsquo; growth teams, not a passive consultant. You&rsquo;ll own strategy and execution for a portfolio of accounts, driving measurable SEO and GEO results through daydream&rsquo;s workflows and your own expertise.
 <br/>
 <br/>
 This is a role for someone who thrives at the intersection of strategy, operations, and client partnership. You&rsquo;ll balance hands-on execution with clear communication, ensuring both quality deliverables and trusted relationships.
 <br/>
 <br/>
 <strong>
  🧑&zwj;💻 What You'll Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Lead strategy and execution for a set of client accounts, driving SEO programs to measurable performance gains.
  </li>
  <li>
   Act as a forward-deployed partner inside client organizations, building trust through clarity and speed.
  </li>
  <li>
   Use daydream&rsquo;s platform and playbooks to generate, refine, and optimize content at scale.
  </li>
  <li>
   Track performance, diagnose issues early, and adapt strategies to keep growth momentum.
  </li>
  <li>
   Uphold quality standards across all deliverables, acting as the first line of defense for content and technical accuracy.
  </li>
  <li>
   Share insights and feedback to improve our systems, tools, and playbooks.
  </li>
  <li>
   Communicate clearly with clients and internal teams, reinforcing confidence in execution.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  ✅ What We're Looking For
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   4 - 7 years of experience in SEO, growth marketing, or a related field, including at least 2 - 3 years in a digital agency environment.
  </li>
  <li>
   Hands-on expertise across technical SEO, content strategy, and programmatic execution.
  </li>
  <li>
   Proven ability to manage multiple accounts with autonomy and accountability.
  </li>
  <li>
   Strong operator who thrives in high-velocity, high-quality delivery environments.
  </li>
  <li>
   Analytical mindset with experience using tools like Google Search Console and analytics dashboards.
  </li>
  <li>
   Excellent communicator who can build trust with clients and collaborate across teams.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  ❌ What We're Not Looking For
  <br/>
  <br/>
 </strong>
 This role won&rsquo;t be a good fit for you if you&hellip;
 <br/>
 <br/>
 <ul>
  <li>
   Prefer to specialize in just one area of growth and avoid balancing strategy, execution, and client communication.
  </li>
  <li>
   Expect rigid swim lanes and mature processes rather than contributing to systems that are still evolving.
  </li>
  <li>
   Are more comfortable reacting to tasks than proactively driving outcomes and flagging risks.
  </li>
  <li>
   See yourself primarily as a consultant rather than an embedded operator who owns results.
  </li>
  <li>
   Prefer slow, perfectionist cycles of work over high-velocity delivery paired with strong QA standards.
  </li>
  <li>
   Struggle to communicate clearly, directly, and frequently with both clients and internal teammates.
   <br/>
   <br/>
  </li>
 </ul>
 🧐
 <strong>
  Why you should join daydream
  <br/>
  <br/>
 </strong>
 At daydream, you won&rsquo;t just &ldquo;do SEO.&rdquo; You&rsquo;ll help define the future of how growth gets delivered. Our forward-deployed model means you&rsquo;ll be hands-on with some of the most exciting startups out there, backed by a team that&rsquo;s building one of the most advanced growth platforms in the industry.
 <br/>
 <br/>
 If you&rsquo;re motivated by ownership, speed, and scale, and you want to push the boundaries of what&rsquo;s possible in growth, we&rsquo;d love to talk.
 <br/>
 <br/>
 <strong>
  🏦 Compensation
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   $120K - $140K base salary + performance-based variable comp + equity
  </li>
  <li>
   Full medical, dental, and vision insurance
  </li>
  <li>
   Generous PTO and company holidays
   <br/>
   <br/>
  </li>
 </ul>
 Compensation Range: $120K - $140K
 <br/>
 <br/>
</div>


Growth Lead (SEO)

<div><div><div><b>About Airwallex</b></div><p>
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide &ndash; including Brex, Rippling, Navan, Qantas, SHEIN and many more &ndash; with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.</p><p>
Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you&rsquo;re ready to do the most ambitious work of your career, join us.</p><p></p><p><b>
Attributes We Value</b></p><p>
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you&rsquo;re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.</p><p>
You're humble and collaborative; turn zero&#8209;to&#8209;one ideas into real products, and you &ldquo;get stuff done&rdquo; end-to-end. You use AI to work smarter and solve problems faster. Here, you&rsquo;ll tackle complex, high&#8209;visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let&rsquo;s build what&rsquo;s next.</p><p></p><p><b>
About the team</b></p><p>
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.</p><p></p><p><b>
What you&rsquo;ll do</b></p><p>
We&rsquo;re looking for a strategic, analytical, and deeply experienced SEM leader to own and scale our global paid search program.</p><p>
As the Associate Director, Performance Marketing (SEM), you&rsquo;ll lead the strategy, investment, and execution of search engine marketing across Google and Microsoft Ads. You&rsquo;ll manage a multi-million-dollar budget, define our SEM growth roadmap, and partner closely with product marketing, regional marketing, and analytics to drive measurable business outcomes &mdash; from lead generation to revenue contribution.</p><p>
This role is ideal for someone who can operate both strategically and tactically: designing frameworks for growth, mentoring regional and channel specialists, and ensuring our paid search programs deliver sustainable ROI across multiple regions and audiences.</p><p>
This role is based in San Francisco.</p><p></p><p><b>
Responsibilities:</b></p><ul><li><div>
Own the global SEM strategy, setting the vision for how paid search drives customer acquisition, lead generation, and pipeline growth across segments (SMB, mid-market, enterprise).</div></li><li><div>
Develop and execute short- and long-term SEM growth plans, balancing efficiency (LTV:CAC) with scale.</div></li><li><div>
Partner with Global Performance Marketing Strategy, Product Marketing, and Regional Leads to localize SEM campaigns for each market&rsquo;s commercial priorities.</div></li><li><div>
Manage annual and quarterly budget planning, pacing, and forecasting for paid search investments.</div></li><li><div>
Serve as the SEM thought leader, identifying innovation opportunities in automation, AI bidding, audience layering, and creative testing.</div></li></ul><ul><li><p>
Oversee campaign structure, keyword strategy, bidding models, and creative optimization across Google and Microsoft Ads.</p></li><li><p>
Implement testing frameworks (ad copy, landing pages, audiences, match types) to continuously improve CTR, CVR, and pipeline conversion.</p></li><li><p>
Partner with Analytics and Data teams to ensure end-to-end visibility into ROI, pipeline contribution, and attribution across campaigns.</p></li><li><p>
Drive adoption of value-based bidding (VBB) and audience-first approaches (RLSA, Customer Match, CRM-based targeting).</p></li><li><p>
Ensure strong campaign hygiene, naming conventions, and tracking governance (UTMs, conversion imports, offline events).</p></li></ul><ul><li><p>
Collaborate with Product Marketing and Content to align messaging, creative, and offers with product value propositions.</p></li><li><p>
Partner with Lifecycle and Growth Product teams to build cohesive acquisition-to-activation journeys.</p></li><li><p>
Work with Finance and RevOps on pacing, forecasting, and ROI analysis to guide data-driven budget allocation.</p></li><li><p>
Align with Sales and Regional Marketing to ensure SEM efforts support pipeline coverage and demand generation goals.</p></li></ul><ul><li><p>
Manage and mentor SEM managers or specialists, fostering a culture of experimentation, precision, and data-driven decision-making.</p></li><li><p>
Develop playbooks and best practices for global and regional SEM teams.</p></li><li><p>
Partner with agency and platform reps to stay ahead of algorithm updates, betas, and emerging trends.</p></li><li><p>
Drive operational excellence through consistent QA, documentation, and performance review cadences.</p></li><li><p>
Candidates should bring deep expertise in SEM platforms, analytics, and marketing data systems.</p></li></ul><p></p><p>
Who you are</p><p>
We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.</p><p></p><p>
Minimum qualifications:</p><ul><li><div>
8+ years of experience in SEM or performance marketing, with proven success driving measurable growth and ROI.</div></li><li><div>
Strong expertise managing large-scale multi-region paid search programs (Google + Microsoft).</div></li><li><div>
Experience optimizing for B2B SaaS or fintech pipelines with full-funnel visibility (from lead to closed-won).</div></li><li><div>
Hands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking workflows.</div></li><li><div>
Demonstrated analytical strength &mdash; comfortable with bid modeling, forecasting, and performance attribution.</div></li><li><div>
Exceptional leadership, communication, and stakeholder management skills.</div></li><li><div>
Bachelor&rsquo;s degree in Marketing, Economics, Data Analytics, or related field (MBA a plus).</div></li></ul><p></p><p>
Preferred qualifications:</p><ul><li><div>
Experience building global SEM frameworks that scale across markets.</div></li><li><div>
Knowledge of multi-touch attribution (MTA), MMM, or incrementality testing.</div></li><li><div>
Exposure to AI-driven ad copy generation or creative automation systems.</div></li><li><div>
Familiarity with SEO/SEM alignment strategies to maximize paid&ndash;organic synergy.</div></li><li><div>
Strong relationship with platform partners (Google, Microsoft) for co-marketing and innovation programs.</div></li><li><div>
Multi-lingual and particularly Mandarin or Cantonese.</div></li></ul><p></p><p><b>
Equal opportunity</b></p><p>
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don&rsquo;t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.</p><p><i>
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team.</i></p></div></div><p></p>

Associate Director, Performance Marketing, SEM

Tools for Humanity

<div><p><b>About the Company:
</b></p><p>World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.</p><p></p><h2 class="jobSectionHeader"><b>
About the team</b></h2><p>
This role sits in the Marketing team and works closely with the regional Market Operations team. The Marketing team has been tasked with overseeing and executing brand, marketing and creative for the World, World Foundation and Tools for Humanity brands.</p><p></p><h2 class="jobSectionHeader"><b>
About the role</b></h2><p>
The Marketing Manager, US is responsible for developing and executing a regional marketing strategy and plan to increase brand awareness, positive sentiment and drive app downloads and sign-ups. World is a ground up movement, and this role works to make World welcoming, relatable and inspiring to all Americans.</p><p></p><p>
The ideal candidate is a full-stack brand-led marketer, self-directed, intrinsically motivated to work hard, creatively strong and deeply experienced in marketing strategy, omnichannel planning and project management, reporting and measurement and managing creative development. Candidate requires top tier communication, influence and relationship building skills enabling them to get things done fast and at a high creative and executional standard.</p><p></p><p>
This role is deeply involved with strategic and operational priorities in the US, and collaborates with many cross-functional teams, from field and retail operations and real estate, to product, legal, policy and communications.</p><p></p><h2 class="jobSectionHeader"><b><br>
In this role, you will:</b></h2><ul><li><p>
Create, develop and implement a comprehensive marketing strategy, omnichannel plan and roadmap which captures locally relevant insights, tangible go-to-market strategies, OKR setting and measurement plans</p></li><li><p>
Be brand-led, maintaining the World creative standard and strategic integrity in every execution and acting as regional brand manager</p></li><li><p>
Project manage with a close attention to detail and obsession with execution</p></li><li><p>
Measure and report your successes and learnings with marketing and finance stakeholders</p></li><li><p>
Drive awareness and positive brand sentiment that inspires app downloads and Orb sign-ups</p></li><li><p>
Partner with Regional General Manager and other cross functional stakeholders (product, legal, comms, policy etc.) to drive the development, execution and continuous improvement of World&rsquo;s expansion strategy, including partnerships</p></li><li><p>
Connect global and local efforts by aligning global visions with local marketing strategy and plan and sharing findings from regional teams to advise global strategies</p></li><li><p>
Collaborate with diverse vendors and internal specialists to get projects developed, designed, reviewed and deployed at a high creative standard</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
You might thrive in this role if you have:</b></h2><ul><li><p>
7+ years of relevant experience in brand marketing, creative strategy, or related fields, ideally in a fast-growing, brand-led organization</p></li><li><p>
You have a strong creative instinct, can manage the local brand and ensure a high creative standard across the US, enabling you to make decisions quickly and execute autonomously when needed</p></li><li><p>
You are adaptable, resilient and ready to work with high agency, learn new things and innovate &ndash; you take extreme ownership to get things done with high impact</p></li><li><p>
Your interdisciplinary skillset enables you to get things done faster</p></li><li><p>
You navigate through complexity and ambiguity to achieve results - you don&rsquo;t need a blueprint and create your own roadmap with input from trusted parties</p></li><li><p>
You are a top-tier communicator and relationship builder &ndash; you pull together diverse individuals with different interests to drive outcomes</p></li><li><p>
You have a solid track record of achievement (e.g., worked in a top tier company/startup, have quickly assumed responsibilities or impacted results)</p></li><li><p>
You possess a strong understanding of local culture, communities and the best ways to reach them</p></li><li><p>
You are fully fluent in English and have US work authorization</p></li><li><p>
Experiences in any of the following are valuable to help you be more effective in the role: copywriting, web design &amp; development, graphic design, video editing, photography, digital marketing, SEO, service or UI/UX design</p></li><li><p>
You are ready and excited to collaborate in-office 5 days/week</p></li><li><p>
You love to travel, ready to be on the road across the US up to 40% of your capacity in order to evaluate and improve retail operations and execute local campaigns and activations</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
What we offer in San Francisco:
</b></h2><ul><li><p>An open and collaborative office space in downtown SF
</p></li><li><p>Unlimited PTO
</p></li><li><p>Monthly Phone Reimbursement or a company device</p></li><li><p>
Daily in-office catered meals (breakfast, lunch, dinner)</p></li><li><p>
Top-tier medical, dental, vision insurance
</p></li><li><p>401k + employer match program
</p></li></ul><p></p><p><i>Pay transparency statement (for CA and NY based roles):
</i><br>
<i>The reasonably estimated salary for this role at TFH ranges from </i><b><i>$175,000 - $200,000</i></b><i>, plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!</i></p><p><i><br>
By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR</i></p></div>

Marketing Manager, US

STUDIOS Architecture

<div><p><b>About Us:</b></p>
<p>
Located in San Francisco, with offices in Washington, DC, New York, Los Angeles, Lyon, and Paris, STUDIOS provides high-profile clients with comprehensive architectural and interior design services worldwide. A collaborative team of architects and interior designers drives our culture of innovation. We are passionate about creating spaces that inspire and engage communities, and are looking for a Marketing Coordinator to join our team and contribute to our storytelling through compelling visuals and written content.</p><p></p><p><b><br>
Job Description:</b></p>
<p>
Our marketing team is looking for an experienced Marketing Coordinator for in-person work at our SF office. The Marketing Coordinator will play an essential role in supporting the firm leadership and marketing team with graphic design, content creation, and proposal development. This role is perfect for someone who is creative, detail-oriented, and has strong communication skills. You&rsquo;ll be working closely with members of the marketing team, principals, firm staff, and consultants to develop marketing collateral, write and edit content, and help convey our firm's vision and achievements.</p><p></p><p><b><br>
Responsibilities Include:</b></p>
<ul>
<li><b>Proposal Support:</b> Collaborate with firm leadership to develop and produce proposals, qualifications, and interview presentations&mdash;ensuring all materials are clear, visually engaging, and meet client requirements.</li>
<li><b>Graphic Design &amp; Visual Content Creation:</b> Design marketing collateral consistent with STUDIOS brand, including brochures, presentations, and digital graphics to support project proposals and internal communications.</li>
<li><b>Content Development: </b>Write, edit, and proofread project descriptions, case studies, bios, award/survey submissions, and other marketing materials, tailoring the content to resonate with different audiences. Organizing our digital marketing materials, such as photography using OpenAsset, media and press content, and standard materials. Coordinate and facilitate photo shoots with our clients and photographers.</li>
<li><b>Digital Marketing: </b>Collaborate with the firmwide marketing team to create content for the website, social media, and email campaigns, ensuring alignment with the firm&rsquo;s branding.</li>
<li><b>Data Management:</b> Maintaining our Deltek Vantagepoint system, including updating contacts, employee details, and pursuit tracking.</li>
<li><b>Market Research: </b>Actively stay informed on industry trends and market trajectories to inform marketing strategies.</li></ul><br>
<p></p>
<p><b>
Ideal Candidates Will Have:</b></p>
<ul>
<li>Bachelor&rsquo;s Degree in Graphic Design, Marketing, Communications, or a related field.</li>
<li>Advanced skills in Adobe Creative Suite (InDesign, Photoshop &amp; Illustrator).</li>
<li>Excellent writing and editing skills; ability to craft compelling narratives and engaging content.</li>
<li>Strong organizational skills and attention to detail.</li>
<li>Interest in architecture, design, or related fields.</li>
<li>Marketing and proposal experience in the A/E/C industry is preferred, but some of our most successful team members have found success through other paths.</li></ul><br>
<p><br>
Our base salary compensation for this position, based on experience, ranges from $70,000 to $100,000.</p><p></p><p><br>
STUDIOS Architecture is an Equal Opportunity Employer.</p></div>

Marketing Coordinator

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