digital marketing specialist

<div>Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow &ndash; all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Digital Marketing Specialist &ndash; Americas
Location: Hybrid - Boston, MA
Reports to: Senior Digital Marketing Manager
Travel: 0%
We are seeking a results-driven Digital Marketing Specialist to take our paid media efforts to the next level. In this role, you will be responsible for developing, executing, and optimizing paid search and social media campaigns to generate high-quality leads and maximize ROI for our Americas commercial team. If you thrive in a data-driven environment, love A/B testing, and have a passion for optimizing digital campaigns to fuel business growth, we want to hear from you!
Key Responsibilities<ul><li>
Develop, manage, and optimize paid search campaigns across Google Ads and Microsoft (Bing) Ads to drive high-quality leads and conversions.</li><li>
Execute and refine paid social media strategies on Meta, LinkedIn, and Reddit, ensuring maximum ROI.</li><li>
Oversee YouTube influencer partnerships, including identifying and negotiating with influencers, managing ad placements, and measuring performance.</li><li>
Continuously monitor and analyze campaign performance, leveraging insights to refine targeting, ad creatives, and bidding strategies.</li><li>
Collaborate with the creative team to develop compelling ad copy, graphics, and video content.</li><li>
Conduct A/B testing and audience segmentation to enhance campaign effectiveness.</li><li>
Stay updated on industry trends, platform changes, and emerging digital marketing opportunities.</li></ul>
Qualifications &amp; Experience<ul><li>
3+ years of hands-on experience in managing Google Ads and Microsoft Ads campaigns.</li><li>
Proven expertise in paid social media advertising (Meta, LinkedIn, Reddit).</li><li>
Experience working with YouTube influencers for advertising and brand partnerships a plus.</li><li>
Strong analytical skills with experience in Google Analytics, conversion tracking, and attribution modeling.</li><li>
Proficiency with ad management platforms, audience targeting, and bid strategies.</li><li>
Excellent communication and negotiation skills for influencer collaborations.</li><li>
Ability to work cross-functionally with creative, content, and sales teams to align marketing strategies with business goals.</li></ul>
Preferred Qualifications<ul><li>
Experience with B2B marketing and lead generation.</li><li>
Knowledge of programmatic advertising and remarketing strategies.</li><li>
Familiarity with marketing automation tools and CRM platforms.</li><li>
Google AdWords certified preferred.</li></ul><div>
PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $75,000 - $91,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.</div><div>
For more information about PTC&rsquo;s comprehensive benefits, please visit our Careers Page.</div><div>
Applications will be accepted on an on-going basis.</div>
At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Life at PTC is about more than working with today&rsquo;s most cutting-edge technologies to transform the physical world. It&rsquo;s about showing up as you are and working alongside some of today&rsquo;s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you&rsquo;ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy.&quot;</div>

Digital Marketing Specialist

<div>Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow &ndash; all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.<div><div>
PTC is seeking a Principal E-Commerce Marketing Specialist to join our Transactional Marketing team during an exciting phase of growth. As the first dedicated e-commerce marketing professional, this person will be responsible for managing and optimizing the company&rsquo;s online sales and presence. In today&rsquo;s rapidly evolving digital landscape, this role is critical for driving revenue growth and maintaining our competitive edge in the online marketplace.</div><div>
This person will lead our e-commerce marketing strategy, align it to our overall business objectives, and will be a key player in driving commercial business growth within our transactional marketing team. Tracking e-commerce performance, implementing promotional strategies, analyzing customer behavior, and collaborating closely with various departments to optimize conversions and acquire new transactions are key areas of responsibilities. This role requires both strategic thinking and hands-on execution.</div><div>
If you are a results-driven professional with a passion for e-commerce, digital marketing, and data analytics, and have a proven track-record of driving growth, we would love to hear from you.</div><div> 
Key Responsibilities:</div><div><ul><li>
Develop and execute comprehensive e-commerce marketing strategies to drive customer acquisition, optimize conversion rates, and increase brand visibility across all digital channels.</li></ul></div><div><ul><li>
Lead targeted digital marketing campaigns, including outbound emails, PPC, display ads, remarketing, and social media to drive commercial leads, increase traffic, and boost conversion rates.</li></ul></div><div><ul><li>
Manage and optimize SEO and SEM strategies to enhance organic and paid search performance, ensuring high visibility for our products on search engines.</li></ul></div><div><ul><li>
Design lead generation and nurturing strategies that align with sales and business goals.</li></ul></div><div><ul><li>
Collaborate closely with product marketing and cross-functional marketing teams to develop content that resonates for both new prospects (seat expansion) and existing customers (upsell/cross-sell)</li></ul></div><div><ul><li>
Analyze KPIs such as website traffic, conversion rates, sales, and customer behavior to continuously optimize campaigns.</li></ul></div><div><ul><li>
Monitor and report on e-commerce performance metrics, including sales, conversion rates, and ROI on digital marketing campaigns.</li></ul></div><div><ul><li>
Align e-commerce initiatives with channel marketing and ISS teams to ensure constructive collaboration and maximize overall e-commerce marketing impact.</li></ul></div><div> 
 
Required Skills and Qualifications:</div><div><ul><li>
Bachelor&rsquo;s degree in marketing, business, or a related field.</li></ul></div><div><ul><li>
Minimum 3-5 years of experience in e-commerce marketing, preferably within the B2B software or SaaS industry.</li></ul></div><div><ul><li>
Strong understanding of digital marketing techniques, including SEO, SEM, paid advertising, email marketing, and content marketing.</li></ul></div><div><ul><li>
Excellent project management skills with the ability to manage multiple initiatives simultaneously.</li></ul></div></div><div><div><ul><li>
Ability to work independently while collaborating effectively in a team environment.</li></ul></div><div> 
Preferred Skills and Qualifications:</div><div><ul><li>
In-depth understanding of the B2B buyer&rsquo;s journey, lead generation strategies, and sales funnel management.</li></ul></div><div><ul><li>
Familiarity with e-commerce trends, including personalization, AI-driven shopping experiences, and chatbots.</li></ul></div><div><ul><li>
Analytical mindset with the ability to derive actionable insights from data.</li></ul></div><div><ul><li>
Effective communication and organizational skills.</li></ul></div><div><ul><li>
Proactive self-starter who is eager to take ownership and drive results.</li></ul></div></div>
PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $107,000-132,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.
For more information about PTC&rsquo;s comprehensive benefits, please visit our Careers Page.
Applications will be accepted on an on-going basis.
At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Life at PTC is about more than working with today&rsquo;s most cutting-edge technologies to transform the physical world. It&rsquo;s about showing up as you are and working alongside some of today&rsquo;s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you&rsquo;ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy.&quot;</div>

Principal Growth Marketing Specialist

Compound Growth Marketing

<div>
 
 About CGM
 
 
 
 Compound Growth Marketing, LLC (CGM) works with high growth SaaS companies to help them stand-up demand generation strategies (SEO, SEM, paid acquisition), funnel automation/conversion, and marketing analytics. Over the past two years, CGM has seen strong growth and is looking to continue that growth by bringing new people onto the team.
 
 
 CGM is looking for an analytical-minded person with a pragmatic approach to prioritization, and experience in a demand generation setting. We bring a unique perspective to our work because we are not career consultants. We've been in-house and dealt with sales teams and understand the need for quality leads.
 
 
 
 Overview of Role:
 
 
 
 <ul>
 <li>
 This is an opportunity to drive client results - performing analysis, creating deliverables and supporting the client's strategy with your insights
 </li>
 <li>
 You are a growth marketer first, and an SEO second - making recommendations that drive toward conversion and fit within the bigger picture of our client's business
 </li>
 <li>
 You will be working alongside a lead Consultant who owns the overall client strategy
 </li>
 <li>
 This role is fully remote. We would prefer someone willing to be available in our primary time zone (Eastern Time)
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 You are an SEO subject matter expert
 
 
 </li>
 </ul>
 You know the role that SEO plays in a broader B2B demand generation strategy. You know all of the SEO best practices, but more importantly, you know the ones that are worth prioritizing when KPIs are things like "Free Trials Started" or "Demos Requested". You are able to audit a drop or increase in performance in Google Analytics &amp; Google Search Console to determine the cause.
 
 
 <ul>
 <li>
 You enjoy working with clients
 
 
 </li>
 </ul>
 Learning about new industries sounds exciting to you. You will regularly take on new clients and understanding their company, industry and customers is critical.
 
 
 This role may involve some client-facing responsibilities, such as explaining a deliverable or analysis performed during a weekly check-in call.
 
 
 <ul>
 <li>
 You're an expert with SEO diagnostic, analytics and competitive insight tools
 
 
 </li>
 </ul>
 Familiarity and expertise with best of breed tool sets including Screaming Frog, Ahrefs, SEMRush, Clearscope, Google Analytics, Google Search Console, etc.
 
 
 You are comfortable learning new tools
 
 
 <ul>
 <li>
 You are a strategic thinker that loves to solve puzzles
 
 
 </li>
 </ul>
 You're comfortable learning new things on the fly
 
 
 You aren't afraid to ask for help, but also enjoy trying to learn it on your own first.
</div>

SEO Analyst (Independent Contractor)

VizSense

We seek a highly skilled and results-driven Client Insights Manager to join us at VizSense.About Us: VizSense, a dynamic martech agency with offices in Boston and Dallas, uses cutting-edge AI in influencer marketing. Our data-driven approach blends precision with human insight to authentically connect brands with their audience, delivering measurable results.Position Overview: As a Client Insights Manager, you will be responsible for planning, executing and managing client influencer campaigns to drive brand awareness, customer engagement and support our business objectives. You will be responsible for the overall campaign management, including market research, target audience segmentation, influencer content development and execution, digital marketing campaign performance and tactical recommendations. You will also collaborate with cross-functional teams and leverage your expertise in marketing strategies to drive results.You will also be able to work with a diverse and talented team, leverage cutting-edge marketing tools and technologies and contribute to developing impactful, audience-focused marketing campaigns.This is an excellent opportunity for a results-driven marketer, who is passionate about executing unique marketing initiatives. If this resonates with you, we encourage you to apply. We offer a competitive remuneration package, comprehensive health and travel benefits and ample growth opportunities within the firm. We are also committed to fostering a collaborative, innovative and inclusive work environment.Key Responsibilities: <ul><li>Developing and executing strategic marketing campaigns aligned with client business objectives, target audiences and budgets.</li><li>Collaborating with cross-functional teams to create compelling influencer content that aligns with the brand's tone and positioning.</li><li>Collaborating with our research team and analyzing consumer insights to identify target audience segments, preferences and behaviors.</li><li>Tracking campaign performance, analyzing data and metrics and providing actionable insights and recommendations for campaign optimization.</li><li>Managing relationships with external agencies, vendors and partners to ensure timely and effective campaign execution.</li><li>Leveraging social marketing channels to maximize campaign reach and engagement.</li><li>Ideate and implement comprehensive campaign strategies and timelines, ensuring seamless execution and delivery.</li><li>Collaborate with creative teams to develop visually appealing and impactful content assets and ensure timely and cost-effective campaign completion.</li><li>Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI.</li><li>Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations.</li><li>Identify opportunities for campaign improvements and implement strategic adjustments as needed.</li><li>Identify opportunities for cross-sell and up-sell, leveraging customer relationships.</li><li>Stay updated with the marketing and social trends, technologies and best practices to drive campaign innovation.</li></ul>Requirements:<ul><li>A bachelor's degree in marketing, advertising, business or a related field.</li><li>3+ years as a campaign manager, marketing manager or a similar role.</li><li>Located in Boston or NYC, or able to commute regularly.</li><li>Experience managing influencer campaigns, including coordinating with influencers, setting objectives, and measuring performance.</li><li>Demonstrable portfolio in managing integrated marketing campaigns across online and offline channels.</li><li>Excellent knowledge of digital marketing tools and techniques, including social media platforms, post schedulers and web analytic tools.</li><li>Strong understanding of marketing principles, campaign development and digital marketing channels.</li><li>Proficiency in using analytics tools to measure and optimize campaign performance.</li><li>Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.</li><li>Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.</li><li>Excellent writing, communication and organizational skills, with proficiency in the relevant software such as Microsoft Office and Adobe Creative Suite.</li><li>Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.</li></ul>Preferred Skills:<ul><li>A master's degree in marketing, business administration or a related field.</li><li>Relevant certifications in digital marketing or campaign management.</li><li>Knowledge of marketing automation platforms and CRM systems for campaign execution and lead management.</li><li>Strong understanding of digital marketing tools and techniques, including SEO, PPC, SMM and other strategies.</li><li>Proficiency in using analytics and reporting tools to measure campaign performance.</li><li>Familiarity with data privacy and marketing compliance regulations.</li></ul>Compensation &amp; Benefits: <ul><li>This role offers a competitive base salary plus an attractive commission structure.</li><li>Health insurance, retirement plan, company-paid holidays, and paid time off.</li></ul>Job Type: Full-timePay: $50,000.00 - $100,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li></ul>Experience:<ul><li>Influencer Marketing: 3 years (Required)</li></ul>Work Location: Hybrid remote in Boston, MA 02116

Client Insights Manager

Mumbai Spice

Overview We are seeking a dynamic and creative Social Media Manager to elevate the online presence of our Indian restaurant. The ideal candidate will be responsible for developing engaging content, managing social media platforms, and implementing digital marketing strategies to attract new customers and retain loyal patrons. This role offers an exciting opportunity to blend culinary culture with innovative marketing techniques, ensuring our restaurant stands out in a competitive marketplace. The position requires a passionate individual with strong skills in social media management, graphic design, and digital analytics.Duties<ul><li>Develop and execute comprehensive social media strategies across platforms such as Tik Tok, Instagram, and Facebook, Twitter to increase brand awareness and customer engagement.</li><li>Create compelling content including photography, videos, and graphics.</li><li>Manage social listening to monitor brand reputation and respond promptly to customer inquiries or reviews.</li><li>Implement SEO best practices and keyword research to optimize content visibility on search engines and social media platforms.</li><li>Engage in relationship management by interacting with followers, influencers, and community partners to foster positive relationships.</li><li>Oversee branding efforts across all digital channels ensuring cohesive messaging that aligns with the restaurant&rsquo;s identity.</li><li>Coordinate public relations initiatives to enhance the restaurant&rsquo;s reputation within the local community.</li><li>Support e-commerce activities related to online ordering or merchandise sales through social media channels.</li><li>Proofread all content for accuracy, clarity, and brand consistency before publication.</li><li>Stay updated on the latest trends in digital marketing, social media management, and Indian cuisine culture to keep content fresh and relevant.</li></ul>Requirements<ul><li>Proven experience in social media management, digital marketing, or related fields within the hospitality or restaurant industry.</li><li>Strong knowledge of social media tools.</li><li>Excellent content creation skills including photography, video editing, and proofreading.</li><li>Familiarity with SEO techniques, keyword research, social listening tools, and branding strategies.</li><li>Ability to analyze data effectively to optimize campaigns and improve engagement metrics.</li><li>Exceptional communication skills with a knack for relationship management across diverse audiences.</li><li>Creative mindset with a passion for Indian cuisine culture and storytelling through digital channels.</li></ul>Job Type: Part-timePay: $15.00 - $17.00 per hourExpected hours: 10 &ndash; 20 per weekWork Location: Hybrid remote in Boston, MA 02115

Social Media Manager (Indian Restaurant)

SuperLogic

<div><h3 class="jobSectionHeader">About Bookit</h3>
Bookit is revolutionizing the travel and rewards industry as the next-generation B2B2C &ldquo;super app&rdquo; offering our brand clients and consumers unprecedented value on luxury travel, unforgettable VIP experiences, and premium retail goods. Consumers save up to 70% when booking on our platform, earning universal rewards points that can be spent with over two million brand partners. Envisioned as a &quot;next-gen Expedia,&quot; Bookit supports customer transactions in more than 3,000 cryptocurrencies as well as debit/credit cards and brand rewards points. Our SaaS technology infrastructure transforms the future of payments.
Learn more at Bookit.com.<h3 class="jobSectionHeader">
The Role</h3>
We are seeking a dynamic marketing executive with prior experience at major travel and/or rewards platforms who demonstrates a proven ability to scale digital-first brands that blend commerce, content, and loyalty. The Senior Vice President of Marketing is a strategic, data-driven leader who will champion marketing at Bookit &mdash; from driving consumers to the Bookit.com D2C website to helping our brand partners effectively implement the white-labeled version of the Bookit platform, delivering peerless travel, experiences, and rewards to their end customers.
The role requires a high-impact combination of analytical rigor, creative intuition, and operational excellence. You'll collaborate with our Sales, Experience, and Product teams to bring the Bookit.com brand to life and you will build a a multidisciplinary marketing and communications team focused on platform growth across both consumer and enterprise channels.
Salary Range: $170k - $190k
Location: Preference for Miami based candidates for hybrid office role.
Responsibilities
Strategic Leadership<ul>
<li>
Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the Bookit.com platform.</li>
<li>Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention.
</li><li>Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content.</li>
<li>Lead annual planning, forecasting, and budget management for marketing functions.</li>
</ul>
Growth &amp; Performance Marketing<ul>
<li>
Own the &quot;commitment curve,&quot; managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the Bookit.com D2C platform.</li>
<li>&quot;Test two pick one&quot; approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics.</li>
<li>Oversee paid and organic customer acquisition across channels to drive users to the B2C Bookit.com platform.</li>
<li>Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements.</li></ul>
Brand, Content, and Communications<ul>
<li>
Develop and refine Bookit.com&rsquo;s brand positioning (both B2B and D2C), messaging, and creative strategy.</li>
<li>Manage the Director of Content Marketing and partner with other Bookit creative staff to execute compelling brand storytelling, drive platform editorial strategy, and implement SEO and AI search-optimized content initiatives.</li>
<li>Oversee public relations (via an outside agency)
</li><li>Ensure that all customer touchpoints reflect a consistent, elevated brand experience aligned with Bookit&rsquo;s appeal.</li>
</ul>
Cross-Functional Collaboration<ul>
<li>
Collaborate with Sales, Experience, and Product teams to support B2B enterprise client integrations, Bookit product/feature launches, and other company activations.</li>
<li>Lead co-marketing and promotional initiatives with partner brands and platforms and influencers.</li>
<li>Work with Finance and Operations to forecast marketing ROI and manage spend efficiently.</li>
</ul>
Requirements<ul>
<li>
7+ years of marketing experience, including at least 5 years in digital-first travel, loyalty, or lifestyle marketing (e.g., Marriott Bonvoy Experiences, Expedia, American Express Travel, The Points Guy, etc.)</li>
<li>3-5 years experience as a senior marketing leader.</li>
<li>Experience working with enterprise partners to market white-label software platform deployments.</li>
<li>Ability to translate business objectives into marketing roadmaps, campaigns, and metrics across all channels.
</li><li>Deep expertise in growth and performance marketing, with mastery of multi-channel acquisition and retention.</li>
<li>Experience building and leading teams through high-growth phases, ideally from Series A to scale.</li>
<li>Ability to own a function from ideation through execution with high accountability and extreme attention to detail.</li>
<li>Strong understanding of brand development, positioning, and creative direction.</li>
<li>Proficiency in marketing analytics, attribution, CRM, and automation tools.</li>
<li>Evolving understanding of AI Search and Agentic AI on marketing landscape.</li>
<li>Excellent communication and leadership skills with the ability to inspire teams and influence cross-functionally.</li>
<li>Entrepreneurial, resourceful, and comfortable executing in fast-paced environments.</li>
<li>Familiarity or comfort operating in crypto, blockchain, or digital payments ecosystems a plus.</li>
<li>Spanish language proficiency a plus.</li>
<li>Willing to travel to Miami, FL and/or consider relocation.</li>
</ul>
Benefits<ul><li>
Health care plan (Medical, Dental &amp; Vision) Available on the 1st of the month after 60 days of employmen</li></ul><ul>
<li>Vacation: Flexible/Unlimited PTO with manager approval.
</li><li>401K Plan &ndash; Tax-Deferred and/or Roth options: Eligible after 90 days of employment</li>
<li>Collaborative culture with industry veterans and mission-driven builders</li>
</ul><h3 class="jobSectionHeader">
Bookit is an equal opportunity employer.</h3>
We strive to create and maintain an equitable workplace where contributors of all backgrounds feel welcomed and valued. We do not discriminate against applicants or employees based on racial identity, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability or genetic information. Be part of an inclusive company culture emphasizing autonomy, mastery, and purpose.</div>

Senior Vice President, Marketing - Bookit.com

<div>Sr. Manager, Marketing Innovation &amp; AI
Transform the Future of Marketing at ADP
At ADP, we&rsquo;re reimagining how marketing works &mdash; where human creativity meets intelligent automation to drive certainty and performance in an evolving digital world. Join us to help shape the next era of marketing innovation powered by Generative AI, automation, and agentic systems that make our teams faster, smarter, and more creative.
As Sr. Manager, Marketing Innovation &amp; AI, you&rsquo;ll lead the design, experimentation, and adoption of AI-driven tools and processes that transform how ADP markets globally. You&rsquo;ll help teams across the organization unlock new levels of productivity, creativity, and precision &mdash; from campaign orchestration to content creation and measurement.
You&rsquo;ll also play a critical role in supporting our Generative Engine Optimization (GEO) efforts by ensuring our marketing organization has the right platforms, workflows, and enablement programs to maximize visibility and performance in the age of generative discovery.
This is a highly visible, cross-functional role that blends marketing strategy, technology, and organizational change to help ADP build one of the most advanced, future-ready marketing engines in the industry.
Key Responsibilities
<ul><li>Shape the Future of Marketing Through AI Innovation</li>
<li><ul><li>Take direct, hands-on responsibility for designing, piloting, and scaling AI-powered tools and processes that enhance how marketing teams research, ideate, plan, create, and deliver work across ADP&rsquo;s global ecosystem.</li>
</ul></li></ul><ul><li>Partner closely with the GEO team to identify, test, and operationalize technologies and workflows that enable ADP&rsquo;s content to perform effectively in generative search environments.</li>
<li>Champion multimodal innovation&mdash;ensuring ADP&rsquo;s marketing ecosystem is equipped to optimize and distribute not only text-based content but also visual, audio, and interactive assets that strengthen discoverability and engagement in multimodal generative platforms.</li>
</ul><ul><li>Advance Agentic Systems and Workflows</li>
<li><ul><li>Drive the adoption and integration of emerging AI agents and automation frameworks into marketing processes.</li>
<li>Develop and implement scalable, responsible pathways for agentic systems to support content generation, tagging, campaign management, and insights.</li>
</ul></li><li>Build AI Enablement and Adoption Programs</li>
<li><ul><li>Develop structured enablement programs, playbooks, and proof-of-concept pilots.</li>
<li>Train and support marketing teams to build confidence and capability in using AI tools.</li>
</ul></li><li>Measure Innovation Impact</li>
<li><ul><li>Define and track metrics that demonstrate the impact of AI on marketing efficiency, creativity, and business outcomes.</li>
<li>Collect and analyze data to inform ongoing improvements.</li>
</ul></li><li>Collaborate Across Functions</li>
<li><ul><li>Work closely across Marketing, Technology, Data Analytics, and Legal/Compliance teams to ensure safe and scalable AI deployment.</li>
<li>Coordinate and manage tactical workflows and compliance checks.</li>
</ul></li></ul><ul><li>Champion a Culture of Continuous Learning
<ul><li>Inspire curiosity and create space for experimentation &mdash; helping marketers stay ahead of rapid AI evolution while translating emerging technology into practical, everyday marketing applications.</li>
</ul></li></ul>#LI-CS5
Qualifications
<ul><li>5+ years of experience in marketing, digital transformation, or marketing technology</li>
<li>Strategic understanding of Generative AI tools (ChatGPT, Gemini, Claude, Copilot, etc.) and enthusiasm for applying them to marketing use cases</li>
<li>Exposure to or curiosity about agentic AI systems, including autonomous or semi-autonomous agents and workflow orchestration tools</li>
<li>Demonstrated ability to learn fast and translate emerging technology into actionable business value</li>
<li>Experience leading marketing process design, enablement, or technology implementation</li>
<li>Strong grasp of content structure, SEO, and digital experience principles</li>
<li>Exceptional communication and storytelling skills &mdash; able to make complex ideas accessible to executives and non-technical teams</li>
<li>Proven track record of collaboration across global, matrixed organizations</li>
<li>Deep intellectual curiosity and growth mindset &mdash; constantly exploring new tools, testing new ideas, and sharing insights with others</li>
<li>Comfort operating in ambiguity and driving clarity through research, iteration, and experimentation</li>
</ul>Role is hybrid out of an ADP office.
<div>Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days &amp; Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $85,200.00 - USD $173,100.00 / Year* 
 
<ul><li>Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.
</li></ul></div>A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.
Diversity, Equity, Inclusion &amp; Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP&rsquo;s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP&rsquo;s culture and our full set of values.</div>

Sr. Manager, Marketing Innovation & AI

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