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commercial strategy & sales director

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digital marketing strategy manager

Landry's Inc.

<div>Overview:
<div>
The Digital Marketing Strategy Manager will work with management to audit the client&rsquo;s existing SEO, PPC and on-line marketing for Landry&rsquo;s, Inc. This role will develop strategies, manage, execute, and optimize Search Marketing accounts across all Search Engine platforms. Responsible for keyword research, keyword selection, ad copy creation, account set-up, campaign execution, campaign strategy and optimization, and bid management and analysis of all assigned paid media accounts. The position also analyze, optimize, and refine campaigns to meet clients&rsquo; goals, such as ROAS, CPC, CPA, etc., as they helped to define them at the start of the account.</div>
Responsibilities:
<ul><li>Identify target keywords, and will provide on-page and off-page recommendations for SEO coding, structure, content, social and linking best practices. The Strategist will track and report on the success of the engagement, providing monthly optimization recommendations.
</li><li>A successful candidate will have a demonstrated history of providing SEO recommendations and executing successful SEO campaigns for clients, either in-house, on a consultant basis or as part of an agency.
</li><li>Responsible, along with the Account Manager, for the success of their campaigns.
</li><li>This position requires a candidate that excels in SEO knowledge, data analysis, project management, and balancing established processes with creative thinking. Successful applicants will be proactive, detail-oriented, and enthusiastic.
</li><li>Achieve success for your concepts in your assigned book of business. Help achieve the goals, set new ones, and become better and smarter online marketers.</li><li>
Define customized SEO and PPC and online marketing strategies to meet your concept&rsquo;s unique needs.</li><li>
Analyze lead or sales performance data, rankings data, crawl logs, and site analysis tools to identify opportunities for search engine optimization. Communicate these recommendations to management as necessary in order to achieve set goals.</li><li>
Create and review detailed campaign performance data and future looking strategic roadmaps.</li><li>
Function as a paid search expert
</li><li>Plan, manage, and execute paid search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management</li><li>
Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client&rsquo;s objectives</li><li>
Assist with management communications around paid search knowledge, and recommendations to develop and deliver a clear strategic vision.</li><li>
Forecast &amp; plan paid search growth, and regularly communicating opportunity.</li><li>
Adaptable to change and ability to multi-task.</li><li>
Demonstrate resourcefulness and the initiative to lead advanced projects</li><li>
Research SEM issues and formulate solutions</li><li>
Familiarity with Google Analytics</li><li>
Working knowledge of Google Tag Manager</li></ul>
Qualifications:
<div>
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.</div><br>
<div></div><ul><li>
Google AdWords and Bing Ads Certification</li><li>
Technical understanding of SEO best practices and working knowledge of internet technologies including HTML, CSS, and JavaScript</li><li>
Working knowledge of MS Office suite, including Excel, Word, PowerPoint</li><li>
Experience working with SEO applications and web analytics tools
</li><li>Strong organizational skills, detailed orientation and project management ability</li><li>
Superior analytical skills</li><li>
Excellent written and verbal communication skills</li><li>
Ability to build strong working relationships across different teams</li><li>
Proven advanced capability of paid search</li><li>
Demonstrated strong performance in prior roles, with increasing levels of responsibilities and excellent project management skills</li><li>
Must be able to draw critical analysis from data and make specific recommendations &ndash; i.e. adapted to change strategies and recommendations based on data sets</li><li>
Strong client and team leadership qualities, comfortable contributing to company&rsquo;s thought leadership on PPC industry topics
</li><li>Technical understanding of internet technologies such as HTML and JavaScript is a plus.</li></ul><div></div><div><br>
#LI-EG1</div></div>

Digital Marketing Strategy Manager

The Home Depot

<div><p><b>Position Purpose:</b></p><p>
The CRM Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.</p><p><b><br>
Key Responsibilities:</b></p><ul><li>
45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test &amp; learn agendas; Track and ensure channel performance standards are met or exceeded</li><li>
40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows</li><li>
15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization</li></ul><p><b><br>
Direct Manager/Direct Reports:</b></p><ul><li>
This position typically reports to Manager or Media/Sr. Manager of Media</li><li>
This position has 0 Direct Reports</li></ul><p><b><br>
Physical Requirements:</b></p><ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul><p><b><br>
Working Conditions:</b></p><ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul><p><b><br>
Minimum Qualifications:</b></p><ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul><p><b><br>
Preferred Qualifications:</b></p><ul><li>
3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer</li><li>
Previous experience with retail websites and analytics</li><li>
Previous experience working with large customer list. Extensive experience in Salesforce Marketing Cloud implementing and managing customer journeys, audience segmentation, and email personalization</li><li>
Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.</li><li>
Presentation and writing skills</li></ul><p><b><br>
Minimum Education:</b></p><ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul><p><b><br>
Minimum Years of Work Experience:</b></p><ul><li>
3</li></ul><p><b><br>
Competencies:</b></p><ul><li>
Action Oriented</li><li>
Collaborates</li><li>
Drives Engagement</li><li>
Communicates Effectively</li><li>
Customer Focus</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div><p></p>

CRM Manager

International SOS

<div><p>At International SOS, we are in the business of protecting and saving lives. For 40 years, we have delivered customised security risk management, health, and wellbeing solutions to organisations worldwide. With a presence in 90 countries and a team of nearly 13,000 experts, we provide 24/7 support to help organisations fulfil their Duty of Care responsibilities.</p><p>
Now, we&rsquo;re looking for talented individuals to join our team and make a difference.</p><div><div><div><h2 class="jobSectionHeader"><b>
About the role</b></h2>
</div><div><p>
The Marketing Specialist drives hands-on tactical marketing support to drive lead generation, client retention, and brand engagement in North America. Execute digital/offline campaigns, leverage global assets, and foster cross-team synergy for unified GTM&mdash;while operating resourcefully in a fast-paced, matrix environment.</p><p></p><p><br>
The Marketing Specialist will be tasked with the development and execution of a GTM strategy and work closely with the MS North America ExCo, Medical Services HQ Sales and Marketing Teams, and global counterparts to ensure its smooth execution.</p><p></p><p><b><br>
This is a full-time Monday to Friday position. The hours are 8:00 am until 5:00 pm. Monday to Wednesday in office at our Houston location; Thursdays/Fridays are remote/work from home days.</b></p></div></div><div><div><h2 class="jobSectionHeader"><b>
Key responsibilities</b></h2>
</div><div><p><b>
Marketing Execution &amp; Content (Hands-On)</b></p><ul><li>
Execute tactical client communications using existing platforms and global assets to share International SOS thought leadership, news, events, service updates, and utilization/retention messaging.</li><li>
Work closely with the Product Manager/Team to develop and refine marketing collaterals (digital, print, social assets, subtitled videos, flyers, sales tools) that accurately and compellingly represent Medical Services (MS) products and capabilities (e.g., onsite/remote medical services, medical supply solutions, occupational health programs, telemedicine, emergency response, customized health kits, and workplace safety solutions).</li><li>
Support Sales by generating and nurturing high-quality, manageable leads through targeted outreach and retention programs for existing clients.</li><li>
Create/adapt onboarding materials, retention assets (e.g., monthly educational/promotional content, health awareness flyers, webinars), and sales tools that align with local needs and properly showcase MS products/capabilities&mdash;collaborating with Product Manager/Team as needed to ensure technical accuracy.</li><li>
Manage regional social presence (e.g., LinkedIn posts 3&ndash;4x/month in English/Spanish) and support client engagement initiatives, building on best practices within the region.</li><li>
Collaborate with global HQ digital/web stakeholders and the Product Manager/Team to ensure MS capabilities and products are accurately, clearly, and effectively represented on the new/updated US website (e.g., reviewing and contributing to product descriptions, case studies, capability pages, SEO-aligned content focused on North America/US client needs).</li><li>
Work with H3S marketing team to coordinate efforts, such as joint newsletters, email sends, database segmentation, and unified client messaging to avoid overlap.</li><li>
Ensure all materials adhere to corporate branding guidelines while adapting quickly for regional relevance and accurate product portrayal.</li></ul><p></p><p><b><br>
Digital &amp; Tactical Campaign Execution</b></p><ul><li>
Run and optimize lead generation, utilization, retention, and brand awareness campaigns using Eloqua and Salesforce&mdash;handling tactical setup of email nurtures, custom landing pages, lead scoring, segmentation, and reporting.</li><li>
Execute Account Based Marketing(ABM)-style tactics: Map and tier accounts, validate top targets with Sales, initiate targeted communications (e.g., &quot;did you know?&quot; emails, personalized outreach), track engagement, and iterate to next tiers without overwhelming the sales team.</li><li>
Implement database growth and online lead initiatives through structured email marketing and organic channels.</li><li>
Use AI tools for efficiency (e.g., content drafting, image generation, basic market/competitor monitoring with verification) and stay open to advanced CRM automations.</li></ul></div></div><div><div>
</div><div><p><b>
Events &amp; Engagement Support</b></p><ul><li>
Maintain the regional events calendar and support placement at key industry conferences/professional organizations (e.g., speaking slots, booth presence) using global resources where possible.</li><li>
Assist with client-facing events or webinars to support local sales&mdash;handling logistics coordination (registration, invitations, basic signage/collateral), list segmentation, and follow-up in collaboration with stakeholders.</li><li>
Focus on high-impact, low-complexity events rather than large-scale production.</li></ul><p></p><p><b><br>
Performance Tracking &amp; Continuous Improvement</b></p><ul><li>
Monitor campaign performance, track key metrics (leads generated, engagement, ROI), and perform basic A/B testing to refine tactics.</li><li>
Produce regular reports on marketing activities and lead gen KPIs (including Group monthly reporting for North America Medical Services).</li><li>
Conduct light research/analysis (markets, competitors, verticals) to inform tactical decisions and integrate insights into ongoing execution.</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
About you</b></h2>
</div><div><div><b>
Required Skills and Knowledge</b><br>
<ul><li>Hands-on B2B marketing experience (5+ years preferred), with a proven track record in tactical execution (digital campaigns, email nurturing, content adaptation, lead generation) in services-oriented or resource-constrained environments.</li><li>Strong self-learning ability and curiosity: quick to pick up and apply new tools/processes independently, with high motivation to test, iterate, and improve.</li><li>Practical working knowledge (or rapid ramp-up capability) of key tools: Eloqua (or similar marketing automation), Salesforce (CRM basics for reporting/lead management), Oktopost (B2B social media management), and related platforms.</li><li>Basic graphic design and content creation skills: comfortable using Canva, Adobe Express, or Illustrator templates to adapt/create simple collaterals, social posts, subtitled videos, and localized materials (often in-house with AI assistance).</li><li>Ability to collaborate effectively with Product Manager/Team to develop accurate marketing collaterals that correctly reflect Medical Services products and capabilities.</li><li>Experience or strong comfort working cross-functionally on website content updates to ensure proper representation of MS capabilities and products on digital platforms (e.g., reviewing product pages, capability descriptions, case studies for the US-facing website).</li><li>Solid understanding of Medical Services products and capabilities (e.g., onsite/remote healthcare, medical supply, occupational health, telemedicine, emergency response, customized kits) to ensure precise and compelling portrayal in marketing materials and digital channels.</li><li>Data-driven mindset: ability to track campaign performance, perform basic A/B testing, monitor KPIs (leads, engagement, ROI), and make tactical adjustments to maximize results.</li><li>Solid computer skills, including MS Office (Word, PowerPoint, and intermediate/advanced Excel for reporting and list management).</li><li>Clear and effective communication skills, both verbal and written, for collaborating across global/matrix teams, Product Manager/Team, and supporting Sales with client-facing materials.</li><li>Strong organizational skills with flexibility to handle varied tactical demands and prioritize effectively in a fast-paced setting.</li></ul></div></div></div><div><div>
</div><div><div><b>
Required Competencies</b><br>
<ul><li>High-energy, self-motivated team player with a &quot;startup spirit&quot; &mdash; thrives on hands-on execution without heavy reliance on external support or agencies.</li><li>Strong customer- and sales-focus orientation: proactive in supporting Sales needs (e.g., quality leads, retention tools) and building collaborative relationships.</li><li>Results-driven with attention to detail: focuses on delivering measurable outcomes (e.g., manageable high-quality leads, improved engagement) while maintaining accuracy in product/capability representation.</li><li>Initiative and ownership: takes accountability for tasks, proactively seeks solutions, drives continuous improvement, and ensures MS products/capabilities are clearly and correctly portrayed in all materials and digital assets (including website).</li><li>Strong cross-functional collaboration skills: works effectively with Product Manager/Team, global digital/web stakeholders, and other internal groups to align on accurate product representation and collateral development.</li><li>Ability to multitask and adapt flexibly in a dynamic, resource-limited environment.</li><li>Collaborative mindset: eager to engage regularly (e.g., bi-weekly calls, marketing community sessions), build synergy with global/H3S/LatAm teams, and contribute to unified efforts.</li><li>Comfort performing under pressure while maintaining a positive, diplomatic approach.</li></ul></div><p></p><div><b><br>
Required Work Experience</b><br>
<ul><li>5+ years hands-on B2B marketing experience (growth/demand gen in services preferred).</li><li>Practical experience with marketing automation (Eloqua or similar), CRM (Salesforce), social/email tools.</li><li>Basic design/creative skills (Canva, Adobe suite basics) for quick adaptations.</li><li>Data-driven mindset; examples of tactical lead gen, ROI optimization.</li><li>Proven self-learner in fast-paced, resource-constrained settings.</li><li>Strong collaboration skills in matrix/global teams.</li><li>Degree in marketing/comms or equivalent.</li></ul></div><p></p><div><b><br>
Preferred:</b><br>
<ul><li>Agency experience or exposure to both digital and offline tactics.</li><li>Comfort with paid media basics (if strategy evolves).</li><li>Familiarity with health/security/risk management sectors.</li></ul></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Travel</b></h2>
</div><div><ul><li>On a needs basis (~10% of the time)</li></ul></div></div></div><p>
By joining International SOS, you will contribute to a global network dedicated to protecting people and organisations. We offer a dynamic and respectful workplace where expertise, innovation, and collaboration drive our success.</p><p>
13,000 experts | 1,200+ locations | 90 countries | 110+ languages</p><p>
Start your journey with us today. Apply now!</p></div>

Marketing Specialist

EPIC Insurance Brokers & Consultants

<div><p><b>WHY JOIN US?</b></p>
<p>
EPIC embraces diversity in all its various forms&mdash;whether it be diversity of thought, background, race, religion, gender, skills or experience. We are committed to fostering a work community where every colleague feels welcomed, valued, respected and heard. It is our belief that diversity drives innovation and that creating an environment where every employee feels included and empowered helps us to deliver the best outcome to our clients. An Equal Opportunity/Affirmative Action Employer.</p>
<ul>
<li> 15th Largest Broker in US</li>
<li> Voted &quot; Best Place to Work&quot; in the Insurance Industry</li>
<li> Awesome Benefits: 401K matching, Generous Time Off Policy, Flexible Work Options, Medical, Dental, Vision, Pet Insurance, Cancer Insurance, Wellbeing Programs, Employee Award Programs (Trips!).</li>
</ul>
<p>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.</p>
<p>
As EPIC's Marketing Manager for the Employee Benefits division, you will be the driving force behind our content-based marketing strategy. You own the development, execution, and optimization of marketing (educational, sales etc) campaigns that directly influence revenue growth.</p>
<p>
You are closely partnered with sales leaders and subject matter experts to translate complex business needs into high impact marketing actions.</p>
<p>
You build programs that elevate brand visibility, generate new business, and strengthen client relationships. With a sharp command of KPIs and emerging trends across digital, PR, and social channels, you guide a matrixed team to plan and launch campaigns that deliver measurable results.</p><br>
<p></p>
<p><b>
Responsibilities</b></p><br>
<p></p>
<p><b>
Define &amp; Drive Overall Strategic Direction</b></p>
<ul>
<li>Collaborate with marketing and business leaders to manage and execute an annual marketing plan that achieves business goals.</li>
<li>Present comprehensive strategic plan, editorial calendar, and channel optimization each year.</li></ul><br>
<p></p>
<p><b>
Maintain &amp; Evolve Foundational Brand/Market Positioning</b></p>
<ul>
<li>Maintain product positioning frameworks so that marketing, sales, and sales operations are up to date on the latest positioning based on new-to-market innovation.</li></ul><br>
<p></p>
<p><b>
Lead Content Strategy &amp; Messaging Architecture</b></p>
<ul>
<li>Create content management strategy to ensure messaging is clear, engaging, relevant, consistent, and actionable. Proactively answer &quot;What's in it for me?&quot; to differentiate the brand.</li></ul><br>
<p></p>
<p><b>
Develop Thought Leadership &amp; Market Credibility</b></p>
<ul>
<li>Create thought leadership programs to increase brand/product recognition, improve sales solution awareness, and build credibility. Apply content across multiple digital and PR channels.</li></ul><br>
<p></p>
<p><b>
Align With Leaders to Drive Innovation &amp; Growth</b></p>
<ul>
<li>Act as liaison with business and sales leaders to target opportunities for content development and marketing innovation. Responsible for obtaining program approvals.</li></ul><br>
<p></p>
<p><b>
Build Influence &amp; Cross&ndash;Functional Relationships</b></p>
<ul>
<li>Build trusted, influential relationships with peers, sales leaders, and subject matter experts.</li></ul><br>
<p></p>
<p><b>
Identify &amp; Interpret KPIs to Drive Strategic Decisions.</b></p>
<ul>
<li>Identify and analyze key performance indicators for campaigns, public relations, population targeting, and optimization. Work with internal data teams to build KPIs and evaluate results.</li></ul><br>
<p></p>
<p><b>
Develop &amp; Execute Integrated Marketing Campaigns</b></p>
<ul>
<li>Develop and execute marketing campaigns that include the use of content (e.g., case studies, white papers, webinars), direct mail, digital marketing, and public relations. Establish measurable campaign goals and utilize various reporting mechanisms to evaluate results.</li></ul><br>
<p></p>
<p><b>
Lead Brand Stewardship &amp; Change Advocacy</b></p>
<ul>
<li>Be a brand ambassador and lead by example with innovative problem-solving and collaboration. Advocate change while keeping our company goals and brand standards omnipresent.</li>
</ul>
<p><b>Support PR &amp; Visibility Efforts</b></p>
<ul>
<li>Collaborate with the public relations team to gain speaking engagements, awards, endorsements, and byline/quote opportunities.</li></ul><br>
<p></p>
<p><b>
Support Events &amp; Presentation Materials</b></p>
<ul>
<li>Ensuring identified tradeshow and speaking engagements are supported with modern presentations, displays, and handouts.</li></ul><br>
<p></p>
<p><b>
Requirements</b></p>
<ul>
<li>Proficiency with Salesforce or similar CRM platforms (or strong willingness to learn)</li>
<li>Strong experience with email marketing platforms (e.g., Pardot, Salesforce Marketing Cloud, HubSpot, Marketo) and campaign management</li>
<li>Bachelor's degree in marketing, Communications, Journalism, or a related field, with 7+ years</li>
<li>Experience in complex B2B environments such as employee benefits, insurance, or pharmacy.</li>
<li>You're a strategic marketer who translates business priorities into clear positioning, compelling narratives, and integrated marketing plans. You collaborate deeply with sales and business leaders, influence direction without authority, and understand the full marketing ecosystem&mdash;from content and digital to PR, events, and demand generation.</li>
<li>You bring a data driven mindset, define and interpret KPIs, and refine strategy based on performance insights. You plan effectively&mdash;building annual roadmaps, editorial strategies, and campaigns&mdash;and you operate confidently in a fast moving, matrixed environment. Strong executive communication, a bias for modernizing processes, and comfort with marketing operations tools are essential. Travel as needed.</li>
<li>Willingness to travel as needed to support key initiatives, stakeholder relationships, and industry presence.</li></ul><br>
<p></p>
<p><b>
PHYSICAL DEMANDS:</b></p>
<p>
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</p>
<p>
While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, color vision and ability to adjust focus. Ability to travel independently to clients; some air travel may be required.</p>
<p>
Some physical labor may be required for specific events, the ability to lift 25 &ndash; 50 lbs. overhead maybe required.</p>
<p><b>
WORK ENVIRONMENT and ENVIRONMENTAL CONDITIONS:</b></p>
<p>
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. There is no or very limited exposure to physical risk.</p><br>
<p></p>
<p>
To learn more about EPIC, visit our Careers Page: https://www.epicbrokers.com/about/epic-careers/.</p>
<p>
EPIC embraces diversity in all its various forms&mdash;whether it be diversity of thought, background, race, religion, gender, skills or experience. We are committed to fostering a work community where every colleague feels welcomed, valued, respected and heard. It is our belief that diversity drives innovation and that creating an environment where every employee feels included and empowered, helps us to deliver the best outcome to our clients.</p>
<p>
California Applicants - View your privacy rights at: https://www.epicbrokers.com/wp-content/uploads/2025/01/epic-ca-employee-privacy-notice.pdf.</p><br>
<p></p>
<p>
#LI-MS2</p>
<p>
#LI-Hybrid</p></div><p></p>

Divisional Growth Marketing Manager

SynergenX Health Holdings

<div><p><b>SynergenX | Low T Center</b><br>
<b>Northwest Houston, TX (249 &amp; Louetta)</b><br>
<b>Full-Time | Exempt</b><br>
<b>Salary Range:</b> up to $85,000 + Benefits<br>
<b>Work Model:</b> 4 Days Onsite / 1 Day Remote<br>
<i>(Hybrid schedule eligibility reviewed after 90&ndash;120 days based on KPI performance and success in role)</i></p><p></p><b>
About SynergenX | Low T Center</b><br>
SynergenX and Low T Center are nationally recognized leaders in hormone optimization, weight management, and preventative wellness care. Our organization operates a direct-to-consumer healthcare model, serving patients across multiple states with a focus on clinical excellence, patient trust, and measurable outcomes.<br>
As we continue expanding our national footprint, we are investing in building a stronger digital presence and brand authority across social platforms.<br>
We are seeking a Social Media &amp; Content Manager who can take ownership of our organic social ecosystem; someone who combines creative execution with performance analytics and understands how content drives brand awareness, patient engagement, and lead generation.<br>
This is a high-visibility role where your work directly impacts brand growth across a national healthcare brand.<br>
<br>
<b>Role Overview</b><br>
The <b>Social Media &amp; Content Manager</b> will lead the execution and optimization of SynergenX and Low T Center&rsquo;s organic social presence across platforms including:<br>
<ul><li>Instagram</li><li>Facebook</li><li>TikTok</li><li>LinkedIn</li><li>X (Twitter)</li></ul>
This role blends content strategy, hands-on content creation, analytics, and channel ownership.<br>
You will collaborate closely with the Director of Marketing, Creative Manager, and Digital team while owning the day-to-day performance of our social media presence.<br>
This is an ideal role for a content professional who enjoys both strategy and execution and wants ownership of a growing national brand&rsquo;s social presence.<p></p><b>
What Success Looks Like in the First 6 Months</b><br>
The person in this role will:<br>
<ul><li>Establish a consistent and strategic content cadence across all major platforms</li><li>Increase audience growth and engagement across social channels</li><li>Launch multiple high-performing short-form video campaigns</li><li>Improve brand engagement and audience interaction metrics</li><li>Deliver insights that influence future marketing strategy and campaigns</li></ul>
Success in this role will be measured by engagement growth, audience expansion, and content performance metrics.<p></p><b>
Key Responsibilities</b><br>
<b>Social Media Strategy &amp; Channel Ownership</b><br>
<ul><li>Develop and execute social media strategies aligned with brand and marketing goals</li><li>Own the day-to-day management of all social media platforms</li><li>Manage posting cadence, scheduling, monitoring, and engagement</li><li>Maintain consistent brand voice across platforms</li><li>Monitor comments, messages, and mentions to build community and trust</li></ul><p></p><b>
Content Creation &amp; Campaign Execution</b><br>
<ul><li>Create and publish <b>short-form video, social posts, captions, and campaigns</b></li><li>Collaborate with internal creative teams to produce high-quality visual assets</li><li>Translate healthcare topics into engaging content for consumer audiences</li><li>Maintain and execute a structured content calendar tied to campaigns</li><li>Support blog, landing page, and email content as needed</li></ul><p></p><b>
Analytics, Performance &amp; Optimization</b><br>
<ul><li>Track engagement, audience growth, traffic, and conversion metrics</li><li>Utilize platforms such as <b>Google Analytics, Meta Business Suite, Sprout Social, or similar tools</b></li><li>Analyze performance data to identify opportunities for improvement</li><li>Conduct A/B testing on content formats, messaging, and posting cadence</li><li>Translate analytics into clear insights and recommendations</li></ul><p></p><b>
Trend Awareness &amp; Platform Innovation</b><br>
<ul><li>Monitor social platform trends, algorithm updates, and emerging content formats</li><li>Test new storytelling approaches and social features</li><li>Identify influencer or collaboration opportunities aligned with brand voice</li></ul><p></p><b>
Required Qualifications</b><br>
<ul><li><b>2&ndash;4 years of professional experience managing social media and content for a brand</b></li><li>Demonstrated ownership of brand social media accounts with measurable growth results</li><li>Experience working with <b>direct-to-consumer brands (healthcare, wellness, consumer, or regulated industries preferred)</b></li><li>Bachelor&rsquo;s degree in Marketing, Communications, or related field</li><li>Strong writing and storytelling abilities</li><li>Experience with social media management and analytics platforms</li><li>Strong organization and ability to manage multiple campaigns simultaneously</li><li>Comfortable working in a <b>fast-paced, results-driven environment</b></li></ul><p></p><b>
Tools &amp; Platforms You May Work With</b><br>
<ul><li>Meta Business Suite</li><li>TikTok Creator Tools</li><li>Google Analytics</li><li>Social media management platforms (Sprout Social, Hootsuite, or similar)</li><li>Creative collaboration tools such as Adobe or Canva</li></ul><p></p><b>
Portfolio &amp; Proof of Results (Required)</b><br>
Candidates must include a portfolio or examples of social media accounts they personally managed, including:<br>
<ul><li>Links to social accounts you managed directly</li><li>Examples of posts, campaigns, or short-form video content</li><li>Performance metrics (engagement, audience growth, traffic, conversions)</li><li>A brief explanation of your role in the strategy and execution</li></ul><b>
Applications without portfolio examples demonstrating measurable results will not be considered.</b><p></p><b>
Work Environment</b><br>
<b>Northwest Houston &ndash; 249 &amp; Louetta</b><br>
Schedule Structure:<br>
Initial Schedule:<br>
<b>4 Days Onsite / 1 Day Remote</b><br>
After 90&ndash;120 days, hybrid eligibility may be reassessed based on performance, KPIs, and demonstrated success.<br>
Candidates must already reside in the Houston area.<br>
Relocation assistance is not available.<p></p><b>
Compensation &amp; Benefits</b><br>
<ul><li>Competitive salary: <b>up to $85,000k</b></li><li>Medical, Dental, and Vision Insurance</li><li>Paid Time Off + Paid Holidays</li><li>401(k) options</li><li>Stable and rapidly growing healthcare organization</li><li>High visibility and collaboration with senior marketing leadership</li><li>Opportunity to make a measurable impact on a national brand</li></ul><p></p><b>
Who Thrives Here</b><br>
<ul><li>Builders who enjoy creating and growing brands</li><li>Data-driven creatives who care about measurable impact</li><li>Professionals comfortable operating in regulated industries</li><li>Self-starters who can move from idea execution optimization</li></ul><p></p><b>
Ready to Apply?</b><br>
Submit your resume and portfolio demonstrating social media growth and measurable content performance.<br>
If you are excited about owning social media growth for a national healthcare brand and seeing your work directly influence business results, we would love to hear from you.<p></p><p><b>
Equal Opportunity Employer</b><br>
SynergenX | Low T Center is an Equal Opportunity Employer and complies with all applicable federal, state, and local employment laws.<br>
</p><p>
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Content & Social Media Manager (D2C Healthcare Brand)

HTX Adventure Park

<p><b>Job Summary</b><br/>HTX Adventure Park is looking for an experienced Digital Marketing Specialist who can help grow bookings through Google Ads, Meta/Facebook Ads, Instagram Ads, TikTok Ads, and local search marketing.</p><p>This is <b>NOT </b>an entry level social media job posting. We are looking for someone who understands paid advertising, lead generation, conversion tracking, campaign optimization, and how to turn ad spend into real bookings.</p><p>The main focus of this role will be managing and improving our paid advertising campaign, especially Google Ads and social media ads. Experience with websites, SEO, landing pages, Google Analytics, or booking platforms is a strong plus.</p><p><b>Responsibilities: </b></p><ul><li>Manage and Optimize Google Ads campaigns</li><li>Manage Meta/Facebook and Instagram Ad campaigns</li><li>Help Create and test TikTok ad campaigns</li><li>Build campaigns focused on booking, calls, leads, and website traffic</li><li>Monitor cost per lead, cost per booking, click through rate, conversion rate, and return on ad spend</li><li>Test different ad creatives, headlines, audiences, keywords, and offers</li><li>Review competitor ads and help create better- preforming campaigns</li><li>Improve campaign structure, keywords, negative keywords, bidding strategies, and budgets</li><li>Track results using Google Ads, Meta Ads Manager, Google Analytics, and other reporting tools</li><li>Help troubleshoot conversion tracking and attribution issues</li><li>Work with our team to create content ideas for Ads, Reels, static image ads, and promotional campaigns</li></ul><p>Website experience is a plus, including landing pages, SEO, website edits, or booking flow improvements.</p><p><b>Required Experience: </b></p><ul><li>Google Ads</li><li>Meta/Facebook Ads</li><li>Instagram paid ads</li><li>Campaign optimization</li><li>Keyword research</li><li>Ad Copywriting</li><li>Audience Targeting</li><li>Budget Management</li><li>Conversion Tracking</li><li>Performance reporting</li></ul><p>We want someone who is hands on, experienced, and confident running paid ad campaigns.</p><p>Please do not apply if your only experience is posting on social media, making basic graphics, or boosting post without understanding campaign strategy.</p><p><b>Schedule: </b></p><p>Flexible schedule available but must be responsive and able to monitor campaigns regularly.</p><p><b>Work Location: </b></p><p>Houston/Crosby area preferred. Remote may be considered for the right experienced candidate.</p><p>Pay: $25.00 - $30.00 per hour</p><p>Work Location: In person</p>

Digital Marketing Specialist

TallGrass

<div><div><b>Primary purpose:</b></div><div>
Tallgrass is seeking a high-capability operator to serve as a hybrid creative and media activation leader &mdash; who can both develop compelling content and effectively deploy them in market. The ideal candidate combines strong creative instincts with disciplined media execution and audience targeting expertise. This individual will develop and produce creative content across digital, radio, print, and television platforms; design data-driven audience targeting strategies; execute media placements; and actively manage campaigns for performance, optimization, and measurable impact.</div><div></div><div><b><br>
Creative Development:</b></div><ul><li>
Develop and execute integrated advertising and advocacy campaigns.</li><li>
Write scripts for television, radio, and digital video.</li><li>
Develop messaging frameworks and campaign concepts.</li><li>
Create or oversee development of digital, print, and social creative assets.</li><li>
Coordinate video production and external vendors as needed.</li></ul><div><br>
<b>
Media Strategy &amp; Execution:</b></div><ul><li>
Design and implement paid media plans across digital, OTT/CTV, broadcast, radio, and print.</li><li>
Execute audience targeting strategies, including geofencing and demographic targeting.</li><li>
Manage platform execution (Meta, LinkedIn, Google, programmatic, etc.).</li><li>
Track performance metrics and optimize campaigns in real time.</li><li>
Manage campaign budgets and vendor relationships.
</li></ul><div><br>
<b>Strategic Integration:</b></div><ul><li>
Align paid media efforts with Government &amp; Public Affairs strategy.</li><li>
Support project-level communications in multiple states.</li><li>
Assist in rapid-response and issue-driven campaign development when needed.</li><li>
Perform other duties as required.</li></ul><div></div><div><b><br>
Job Requirements:</b></div><div><b>
Education:</b></div><ul><li>
Bachelor&rsquo;s degree in one of the following (or closely related): Communications, Public Relations, Journalism; Advertising, Marketing, Integrated Marketing Communications; Political Science/Public Affairs (especially helpful for advocacy/issue work); Digital Media, Film/Video Production (helpful for multi-platform creative)</li></ul><div><br>
<b>
Experience/Specific Knowledge:</b></div><div><b>
Creative &amp; Content Production:</b></div><ul><li>
Experience developing integrated advertising and advocacy campaigns across multiple channels.</li><li>
Strong knowledge of message frameworks, campaign concepting, and audience-driven storytelling.</li><li>
Demonstrated ability writing for broadcast formats:<ul><li>
TV scripts, radio scripts, and digital video scripts.</li></ul></li><li>
Working knowledge of end-to-end creative production:<ul><li>
Creative briefs, storyboards, revisions/approvals, and production timelines.</li></ul></li><li>
Experience coordinating video production and managing external creative vendors (production houses, freelancers, agencies).</li></ul><div><br>
<b>
Paid Media Strategy &amp; Activation:</b></div><ul><li>
Hands-on experience building and executing paid media plans across:<ul><li>
Digital (social/search/display), programmatic, OTT/CTV, broadcast TV, radio, and print.</li></ul></li><li>
Knowledge of audience targeting and segmentation, including:<ul><li>
Geofencing, demographic targeting, interest-based targeting, lookalike modeling (platform-dependent).</li></ul></li><li>
Platform familiarity executing campaigns in tools such as:<ul><li>
Meta Ads Manager, LinkedIn Campaign Manager, Google Ads/YouTube, DSP/programmatic platforms (as applicable).</li></ul></li><li>
Knowledge of campaign measurement:<ul><li>
KPIs (reach, frequency, CPM, CPC, CTR, video completion rate, conversions), tracking, and optimization methods.</li></ul></li><li>
Experience managing budgets, pacing, and vendor relationships with accountability for performance.</li></ul><div><br>
<b>
Public Affairs / Advocacy Integration:</b></div><ul><li>
Understanding of aligning communications with Government &amp; Public Affairs objectives.</li><li>
Experience supporting communications and paid media across multiple states/markets.</li><li>
Familiarity with rapid-response or issue-driven communications cycles (fast turnaround creative and deployment).</li></ul><div><br>
<b>
Certifications, Licenses &amp; Registrations:</b></div><ul><li>
Must possess and maintain a valid driver&rsquo;s license and a driving record satisfactory to the company and its insurers (for travel).</li></ul><div><br>
<b>
Competencies, Skills &amp; Abilities</b>:</div><ul><li>
Integrated campaign planning (message  creative  targeting  deployment  optimization).</li><li>
Creative direction and brand stewardship to ensure consistency across channels.</li><li>
Media planning and buying with sound channel selection, flighting, and budget allocation.</li><li>
Audience strategy: building segments, testing hypotheses, and refining targeting based on results.</li><li>
Performance optimization: A/B testing creatives, adjusting bids/budgets, managing frequency and fatigue.</li><li>
Excellent writing and editing (broadcast scripts and digital copy).</li><li>
Strong stakeholder management (internal partners, leadership, public affairs teams).</li><li>
Effective vendor management (briefing, timelines, deliverables, negotiation).</li><li>
Ability to translate complex issues into clear, persuasive public-facing messaging.</li><li>
Data literacy: interpreting dashboards, extracting insights, making decisions from performance trends.</li><li>
Project management: timelines, dependencies, approvals, and multi-market coordination.</li><li>
Budget management: pacing, forecasting, reconciliation, and ROI-minded decision-making.</li><li>
Strong attention to detail for trafficking, specs, compliance, and QA.</li><li>
Ability to concept, write, and oversee production of creative assets across TV, radio, print, and digital.</li><li>
Ability to activate campaigns directly in major ad platforms and manage them day-to-day.</li><li>
Ability to build targeting strategies (including geofencing) and adjust based on performance.</li><li>
Ability to optimize in real time using performance indicators and experimentation.</li><li>
Ability to manage competing priorities and deliver under tight timelines, including rapid-response needs.</li><li>
Ability to work cross-functionally with Government &amp; Public Affairs and support multiple states/markets simultaneously.</li><li>
Ability to own outcomes&mdash;tying creative and media execution to measurable impact.</li></ul><div><br>
<b>
Physical Demands:</b></div><div>
All of the physical requirements listed below are those that may be necessary for an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</div><ul><li>
Sitting; standing; walking or moving throughout facility; driving; talking; seeing (specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus); hearing; feeling; bending or stooping; squatting or crouching; reaching; kneeling; pushing; pulling; lifting up to 25 lbs.</li><li>
Minimal safety hazards; general office working conditions.</li><li>
Must be able to sit for prolonged periods of time.</li><li>
The employee is regularly required to use hands to type, touch, handle, or feel. The employee is required to talk and hear. The employee is frequently required to stand and reach with hands and arms. The employee is occasionally required to walk and climb or balance. The employee must regularly lift and /or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.</li></ul><div><br>
<b>
Working Conditions:</b></div><ul><li>
The successful candidate will be required to clear a drug screen and a complete background check, including credit report for certain positions, after an offer has been extended and prior to being employed.</li><li>
Required to carry a cell phone and be available to respond during working and non-working hours.</li><li>
Travel to other domestic locations may be required.</li></ul><div><br>
<b>
Supervisory Responsibility:</b></div><ul><li>
No</li></ul><div><br>
<b>
PREFERRED EDUCATION, EXPERIENCE, CERTIFICATIONS, COMPETENCIES, SKILLS, &amp; ABILITIES:</b></div><div><br>
<b><i>
Above the minimum requirements; not required but advantageous in this position:</i></b></div><ul><li>
Experience in the Energy, Oil or Gas industries preferred.</li></ul><div><br>
<b>
Other responsibilities:</b></div><ul><li>
The above statements describe the general nature and level of work being performed. This position may perform other duties as assigned.</li></ul><div>
</div><div><b>
About Us:</b></div><div>
Tallgrass was named one of the 2023 Top Workplaces USA and highlighted in Colorado's Top Workplaces for the past seven consecutive years. Tallgrass is a leading energy infrastructure company focused on safely, reliably, and sustainably delivering the energy and services that power our nation and enable our quality of life.</div><div>
At Tallgrass, we value our teams and strive to create an environment where employees feel respected, and their contributions are valued. We aim to support employees' physical, mental, and financial well-being through a comprehensive Total Rewards Program.</div><ul><li>
Industry competitive pay.</li><li>
Health insurance package options that include Flexible Spending &amp; Health Savings Accounts.</li><li>
Infertility Coverage.</li><li>
Parental Leave.</li><li>
401(k) with up to a 6% match that vests immediately plus an employer discretionary contribution of up to 4%.</li><li>
Wellness Programs and Mental Health Resources.</li><li>
Employer-paid life insurance, short-term disability, and long-term disability coverage.</li><li>
Critical Illness &amp; Accident Insurance.</li><li>
Vacation, sick days, paid caregiver leave, volunteer and bereavement paid time off.</li><li>
Identity theft protection.</li><li>
Annual discretionary bonus.</li><li>
Generous Tuition Reimbursement Program.</li><li>
Company-paid holidays and floating holidays.</li><li>
Company vehicle (if applicable).</li><li>
Employee discounts; vehicles, tires, cellular plans, and more.</li><li>
Networking and employee engagement events.</li>
Personal development to grow your career with us based on your strengths and interests.<br>
<li>
</li></ul><div><b>
Application Deadline:</b> Recruiting timelines vary by position; however, all Tallgrass positions accept applications for at least five business days from the posting date. This position is open and still accepting applications.</div><div></div><div><b><br>
Compensation</b>: Compensation ranges are provided in good faith based on what we anticipate when researching wages for this position at the state and national levels. We may ultimately pay more or less than the posted range. This salary range may also be modified in the future.</div><div></div><div><b><br>
Notice to External Search Firms</b>: Tallgrass does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Tallgrass property; therefore, Tallgrass will not pay a fee for any placement resulting from the receipt of an unsolicited referral. Approved vendors may be invited to refer talent for specific positions at Tallgrass's request only. A fully executed agreement with Tallgrass must be in place and current in these cases.</div><div></div><div><b><br>
EEO Statement: </b>Tallgrass complies with all Equal Employment Opportunity (EEO) affirmative action laws and regulations. Tallgrass does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status, or other status protected by law.</div></div>

Manager - External Communications (Advertising) #3897

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