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New York City Department of Citywide Administrative Services

<p></p><div><div><div><div><div><div><h1 class="jobSectionHeader"><b>Director of Digital Engagement
</b></h1></div><div><div><div><div><ul><li>DEPT OF CITYWIDE ADMIN SVCS
</li></ul></div></div><div><div>Posted On: 02/26/2026
</div></div><div><div><ul><li>Full-Time
</li></ul></div></div><div><div><div>Location
</div><div>NYC-ALL BOROS</div>
</div></div></div><div><div><div><ul><li>No Exam Required
</li></ul></div></div><div><div><div><div>Department
</div><div>PUBLIC AFFAIRS/COMMUNICATIONS</div>
</div></div></div><p></p><div><div><div>Salary Range:</div>
<div>$116,982.00 &ndash; $116,982.00</div>
</div></div></div></div><div><div><p><b>Save</b></p>
</div></div></div></div></div></div><div><div><div><h2 class="jobSectionHeader"><b>Job Description</b></h2></div>
<div><div><div>DCAS's mission is to make city government work for all New Yorkers. From managing New York City&rsquo;s most iconic courthouses and municipal buildings, to purchasing over $1 billion annually in goods and services for more than 80 City agencies what we do ensures that all agencies can deliver on their mission. Our reach touches every facet of city government and is instrumental to the successful day-to-day operations of the City of New York.
<br>
<br>
Our commitment to equity, effectiveness, and sustainability guides our work providing City agencies with the critical resources and support needed to succeed, including:
<br>
<br>
<ul><li>Recruiting, hiring, and training City employees.
</li><li>Managing 55 public buildings.
</li><li>Acquiring, selling, and leasing City property.
</li><li>Purchasing over $1 billion in goods and services for City agencies.
</li><li>Overseeing the greenest municipal vehicle fleet in the country.
</li><li>Leading the City's efforts to reduce carbon emissions from government operations.
</li></ul><br>
When you work at DCAS, you're not just working for one agency, but in service of them all. It's an opportunity to provide impactful support, quality customer service, and help protect the future of New York City for generations to come. Visit our website at nyc.gov/dcas to learn more about the work we do.<br>
<br>
The Director of Digital Engagement will develop fun, engaging, and innovative ideas and concepts that align with Office of Communications and agency goals. They will also advise on creative strategy for marketing, graphic design, videography and photography, and other related work. The candidate will be the lead social media content creator and supervise the agency social media team.<br>
<br>
The responsibilities are but not limited to:
<br>
<br>
<ul><li>Reporting to the assistant commissioner of Public Affairs, establish and lead implementation of the creative vision for the agency&rsquo;s external social media channels.</li></ul><br>
<ul><li>Develop creative messaging and strategies to advance agency goals across communications channels.</li></ul><br>
<ul><li>Develop and help execute the agency&rsquo;s strategy and content development for social media.</li></ul><br>
<ul><li>Develop creative and compelling copy, reels, and other work product to use on social media, in marketing materials, to script and support multimedia projects, and across other communications channels as directed by the assistant commissioner and director of public information.</li></ul><br>
<ul><li>Provide strategic guidance and support on synergizing messaging and aligning goals across communications channels, including social media, marketing, press, and multimedia platforms.</li></ul><br>
<ul><li>Supervise the digital media coordinator.</li></ul><br>
<ul><li>Collaborate with colleagues across the agency to implement creative strategies.</li></ul><br>
To Apply:<br>
<br>
Please go to www.nyc.gov/careers and search for Job ID #: 771552<br>
<br>
For current City employees please go to www.nyc.gov/ess and log into Employee Self Service.
<br>
<br>
NO PHONE CALLS, FAXES OR PERSONAL INQUIRIES PERMITTED. NOTE: ONLY THOSE CANDIDATES UNDER CONSIDERATION WILL BE CONTACTED.<br>
<br>
DIRECTOR OF PUBLIC INFORMATION - 95620</div><p><b><br>
Minimum Qualifications</b></p><p><br>
1. A baccalaureate degree from an accredited college and four years of satisfactory full-time experience in one or more of the following fields: real estate management, policy analysis, urban development, public relations, journalism, fund raising, advertising, public or business administration or a related field, at least eighteen months of which must have been in an administrative, managerial, or executive capacity or supervising personnel performing duties in one or more of the fields described above; or<br>
<br>
2. A combination of education and/or experience equivalent to &quot;1&quot; above. However, all candidates must have the eighteen months of administrative, managerial, executive supervisory experience described in &quot;1&quot; above.</p><p><b><br>
Preferred Skills</b></p><br>
- A proven track record in developing and executing creative strategies on social media, advertising, or marketing with outstanding creativity and sense of humor. - A strategic thinker with a demonstrated knowledge of how to creatively use communications platforms to build engagement and advance goals. - An ability to work independently and in collaboration with colleagues in a fast-paced environment. - 5+ years of experience in creative strategy, social media, advertising, or marketing.<br>
<p><b>
Public Service Loan Forgiveness</b></p><br>
As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education&rsquo;s website at https://studentaid.gov/pslf/.<br>
<p><b>
Residency Requirement</b></p><br>
New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.<br>
<p><b>
Additional Information</b></p><div></div><p><br>
The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.</p></div>
</div><div><div><p><b>
</b></p><p><b>Save</b></p>
</div></div></div></div><div><div><div><div><div><div><div>Job ID
</div><div>771552</div>
</div></div><div><div><div><div>Posted until
</div><div>03/27/2026</div>
</div></div></div><div><div><div><div>Title code
</div><div>95620</div>
</div></div></div><div><div><div><div>Civil service title
</div><div>DIRECTOR OF PUBLIC INFORMATION</div>
</div></div></div><div><div><div><div>Title classification
</div><div>Non-Competitive-5</div>
</div></div></div><div><div><div><div>Business title
</div><div>Director Of Digital Engagement</div>
</div></div></div></div><div><div><div><ul><li><div>Experience Level: </div>Manager
</li></ul></div></div><div><div><div><div>Job level
</div><div>M1</div>
</div></div></div><div><div><div><div>Number of positions
</div><div>1</div>
</div></div></div><div><div><div><div>Work location
</div><div>1 Centre St., N.Y.</div>
</div></div></div><div><div><ul><li><div>Category: </div>Communications &amp; Intergovernmental Affairs
</li></ul></div></div></div></div></div></div><div><div><div><div><div>Director of Digital Engagement</div></div></div></div></div></div><p></p>

Director of Digital Engagement

Cohen & Steers

<div>
 <strong>
  Job Title:
 </strong>
 Associate, Digital Marketing
 <br/>
 <br/>
 <strong>
  Department:
 </strong>
 Global Marketing
 <br/>
 <br/>
 <strong>
  Reports To:
 </strong>
 VP, Head of Digital Marketing
 <br/>
 <br/>
 <strong>
  FLSA Code:
 </strong>
 Non-Exempt
 <br/>
 <br/>
 <strong>
  Estimated Salary:
 </strong>
 $80,000 - $85,000
 <br/>
 <br/>
 <strong>
  Job Summary:
  <br/>
  <br/>
 </strong>
 The Digital Marketing Associate will support website marketing initiatives and contribute to Cohen &amp; Steers&rsquo; broader digital marketing efforts. This role is primarily focused on the execution, maintenance, and optimization of the firm&rsquo;s website, including content updates, campaign support, reporting, and coordination with internal teams and external vendors.
 <br/>
 <br/>
 The Associate will work closely with Marketing, Product, IT, Legal/Compliance, and other internal partners to ensure website content is accurate, compliant, timely, and aligned with business goals. This is a hands-on, detail-oriented role ideal for an early-career digital marketer looking to grow expertise in website management and digital marketing best practices. Cohen &amp; Steers is committed to an inclusive culture, valuing diversity in support of our people and clients.
 <br/>
 <br/>
 <strong>
  Major Responsibilities/Activities:
  <br/>
  <br/>
 </strong>
 <strong>
  Website Marketing &amp; Execution
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Support the execution of website marketing initiatives, updates, and campaigns
  </li>
  <li>
   Assist with day-to-day website management, including content publishing, page updates, and basic troubleshooting
  </li>
  <li>
   Coordinate with internal teams (Marketing, Creative, Product, IT, Legal/Compliance) to ensure timely and accurate website updates
  </li>
  <li>
   Work within the CMS to maintain website content, navigation, and assets
  </li>
  <li>
   Help manage digital repositories, including documents, disclosures, and directories, ensuring accuracy and compliance
  </li>
  <li>
   Assist with coordinating external vendors and agencies related to website development or hosting
  </li>
  <li>
   Support SEO, accessibility, content optimization, calls-to-action, and engagement initiatives
  </li>
  <li>
   Conduct quality assurance (QA) testing to ensure website functionality, accuracy, and consistency across browsers and devices
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Analytics &amp; Reporting
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Monitor website performance using analytics tools and dashboards
  </li>
  <li>
   Assist with basic analysis to identify trends, issues, and opportunities for improvement
  </li>
  <li>
   Support tagging and tracking efforts in collaboration with senior team members
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Additional Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Assist in the execution of integrated digital marketing and omnichannel campaigns
  </li>
  <li>
   Support website-related aspects of email, automation, and CRM initiatives as needed
  </li>
  <li>
   Work to support website strategy for Cohen &amp; Steers and help integrate online platforms with other digital assets
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Minimum Requirements:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field
  </li>
  <li>
   1&ndash;3 years of experience in digital marketing, website management, or a related role (internships included)
  </li>
  <li>
   Hands-on experience with a content management system (CMS); WordPress experience preferred
  </li>
  <li>
   Basic understanding of HTML/CSS a plus
  </li>
  <li>
   Familiarity with Google Analytics (GA4) and/or Google Tag Manager preferred
  </li>
  <li>
   Exposure to marketing automation platforms and CRM tools (e.g., Salesforce) a plus
  </li>
  <li>
   Experience working with digital assets, documents, and content libraries
  </li>
  <li>
   Strong attention to detail and organizational skills
  </li>
  <li>
   Ability to manage multiple tasks and deadlines in a fast-paced environment
  </li>
  <li>
   Strong written and verbal communication skills
  </li>
  <li>
   Collaborative, proactive, and eager to learn with a problem-solving mindset
  </li>
  <li>
   Experience in Financial Services a plus, but not required
  </li>
  <li>
   Demonstrates inclusive behaviors in support of a culture that values diverse perspectives
  </li>
  <li>
   Is able to abide by the firm&rsquo;s hybrid work arrangement policy in New York City office (4 days in-office/1 day remote)
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  <em>
   Note:
  </em>
 </strong>
 <em>
  This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. The job title or duties and responsibilities may be changed by the Company at any time.
 </em>
</div>


Associate, Digital Marketing

Impact.Com

<div><p><b>About impact.com</b><br>
impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products&mdash;Performance (affiliate), Creator (influencer), and Advocate (customer referral)&mdash;unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L'Or&eacute;al, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results.</p>
<p><b>
Your Role at </b><b>impact.com</b><b>:</b></p>
<p>
We're seeking a strategic, hands-on Social Media Associate Director to lead and expand our global social media presence. This role is a true player/coach: you'll set the strategy, create and ship content, and lead a growing team of social media professionals based in Cape Town.</p>
<p>
You'll be responsible for end-to-end social strategy across channels&mdash;brand, product, executive, and campaign-driven&mdash;while building scalable systems, strong creative standards, and clear performance metrics. This is a high-visibility role that partners closely with Brand, Content, Product Marketing, Comms, and Demand.</p>
<p><b>
What You'll Do:</b></p>
<p><b>
Strategy &amp; Leadership</b></p>
<ul>
<li>Own the global social media strategy aligned to brand, business, and go-to-market priorities</li>
<li>Act as a player/coach&mdash;setting direction while remaining hands-on in execution</li>
<li>Lead, mentor, and develop a team of 3 (with room to grow) based in Cape Town</li>
<li>Establish clear workflows, roles, and standards across regions and time zones</li>
<li>Translate company narratives into compelling social-first storytelling</li>
</ul>
<p><b>Content &amp; Execution</b></p>
<ul>
<li>Oversee and contribute to daily content creation across LinkedIn, Instagram, Facebook, TikTok, and emerging platforms</li>
<li>Manage content calendars, campaign launches, and real-time moments</li>
<li>Ensure brand consistency, tone, and visual quality across all channels</li>
<li>Partner with internal teams to support product launches, events, executive thought leadership, and cultural moments</li>
<li>Balance always-on content with high-impact campaigns</li>
</ul>
<p><b>Performance &amp; Optimization</b></p>
<ul>
<li>Define KPIs and success metrics across awareness, engagement, and influence</li>
<li>Analyze performance and turn insights into action&mdash;testing, learning, and iterating</li>
<li>Report on results to marketing leadership with clear recommendations</li>
<li>Stay ahead of platform changes, trends, and best practices</li>
</ul>
<p><b>Collaboration &amp; Influence</b></p>
<ul>
<li>Partner closely with Brand, Comms, Content, Product Marketing, Demand, and Regional Marketing teams</li>
<li>Support executive social presence and thought leadership programs</li>
<li>Act as a trusted advisor on social media trends, risks, and opportunities</li>
</ul>
<p><b>What You Bring:</b></p>
<ul>
<li>7+ years of experience in social media or digital marketing, ideally in B2B</li>
<li>Proven experience owning global social strategy&mdash;not just execution</li>
<li>Prior people management experience; comfortable leading distributed teams</li>
<li>Strong content instincts with a portfolio that demonstrates strategic thinking and creative execution</li>
<li>Data-driven mindset with experience using analytics to guide decisions</li>
<li>Deep understanding of major social platforms and how brands win on each</li>
<li>Comfortable operating in fast-paced, high-growth environments</li>
<li>Clear communicator who can influence across levels and functions</li>
</ul>
<p><b>Nice to Have</b></p>
<ul>
<li>Experience managing global or offshore teams</li>
<li>Experience supporting executive or founder-led social presence</li>
<li>Familiarity with social listening, publishing, and analytics tools</li>
<li>Background in partnerships, commerce, or B2B ecosystems</li>
</ul>
<p><b>Why This Role Matters</b></p>
<p>
Social is a critical brand, narrative, and growth lever for our business. This role will define how we show up</p><br>
<p></p>
<p><b>
Salary Range: </b>$130,000.00 - $140,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.</p>
<ul><li>This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.</li></ul>
<p><b>
Benefits and Perks:</b></p>
<p>
At impact.com, we believe that when you're happy and fulfilled, you do your best work. That's why we've built a benefits package that supports your well-being, growth, and work-life balance.</p>
<ul>
<li>Medical, Dental, and Vision insurance</li>
<li>Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled</li>
<li>Flexible spending accounts and 401(k)</li>
<li>Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.</li>
<li>Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.</li>
<li>A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.</li>
<li>Investing in Your Growth: We're committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.</li>
<li>Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.</li>
<li>Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.</li>
</ul>
<p>impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.</p></div><p></p>

Associate Director, Social Media

A Place for Mom

<div><p><b>About the Role</b></p><p>
We are looking for a Director-level Data Scientist to own our marketing measurement infrastructure, attribution frameworks and analytics function, as well as serve as the analytical brain behind our marketing investment decisions. You will manage a team of data analysts while staying hands-on: writing the SQL, running the experiment, and presenting the finding.</p><p>
This is a rare opportunity to own measurement end-to-end where analytics directly drives major revenue decisions. Senior living is a high-consideration, emotionally complex category: long purchase cycles, offline conversion signals, and a consumer making one of the most important decisions of their family's life. The analytical challenges are genuinely hard and genuinely meaningful.</p><p>
You will be embedded across Marketing, Finance, and Operations, owning complex projects end-to-end, championing data quality, and building self-serve tools that make the whole organization smarter. We need someone with strong business intuition alongside technical depth, who surfaces the next opportunity without being asked: direct visibility with senior leadership, the autonomy to build the function the right way, and a seat at the table when marketing investment decisions are made.<br>
<br>
</p><p><b>Team Leadership</b></p><ul><li><p>
Manage and develop a team of data analysts: set priorities, define standards, conduct 1:1s, and build a high-performance analytical culture</p></li><li><p>
Partner cross-functionally with Marketing, Finance, Technology, and Operations; present findings and roadmap updates to senior leadership</p></li></ul><p><b>
Measurement, Attribution &amp; Testing</b></p><ul><li><p>
Own end-to-end marketing measurement strategy across paid, organic, referral, and direct channels</p></li><li><p>
Manage measurement vendor relationships: pressure-test outputs, identify gaps, and push back when needed; you are not building these from scratch but must be able to interrogate them</p></li><li><p>
Triangulate across MMM, MTA, and Geo Lift to form a unified, defensible view of channel performance. Reconciling conflicting signals is a core part of this job</p></li></ul><p><b>
Reporting, Insights &amp; Data Enablement</b></p><ul><li><p>
Own Tableau reporting: build and update production-grade dashboards for marketing performance, funnel analytics, and conversion tracking</p></li><li><p>
Go beyond reporting: proactively surface non-obvious insights, identify conversion levers, and build a roadmap of testing ideas</p></li><li><p>
Ensure data quality, accessibility, and the democratization of data across the organization</p></li><li><p>
Build self-serve tools and datasets that empower non-analysts to answer their own questions; champion data quality and governance across the team</p></li><li><p>
Write complex SQL daily; own data quality end-to-end across projects &mdash; training data, test sets, experiment inputs</p></li></ul><p></p><p><b>
Requirements</b></p><ul><li><p>
5&ndash;8+ years in marketing data science or analytics; 2+ years managing a team</p></li><li><p>
Deep MMM &amp; MTA experience: vendor management, output interrogation, triangulation</p></li><li><p>
Independent Geo Lift / incrementality test design and analysis</p></li><li><p>
Expert SQL; Python or R</p></li><li><p>
Strong stats &amp; ML foundation: regression, classification, time series, experimentation</p></li><li><p>
Production-grade Tableau</p></li><li><p>
Communicates complex findings clearly to non-technical executives</p></li><li><p>
Self-starter; thrives in ambiguity; growth mindset</p></li></ul><p><b>
Compensation:</b></p><ul><li><p>
Base Salary Range: $190,000 - $225,000</p></li><li><p>
Management Bonus: 30% of annual earnings</p></li><li><p>
Benefits:</p><ul><li><p>
401(k) plus match</p></li><li><p>
Dental insurance</p></li><li><p>
Health insurance</p></li><li><p>
Vision Insurance</p></li><li><p>
Paid Time Off</p></li></ul></li></ul><p>
#LI-AR1</p><p><b>
About A Place for Mom</b></p><p>
A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support &mdash; connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.</p><p>
Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most &mdash; their love for each other.</p><p>
We&rsquo;re proud to be a mission-driven company where every role contributes to improving lives. Caring isn&rsquo;t just a core value &mdash; it&rsquo;s who we are. Whether you&rsquo;re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.</p><p>
Our employees live the company values every day:</p><ul><li><p><b>
Mission Over Me</b>: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.</p></li><li><p><b>
Do Hard Things</b>: We are energized by solving challenging problems and see it as an opportunity to grow.</p></li><li><p><b>
Drive Outcomes as a Team</b>: We each own the outcome but can only achieve it as a team.</p></li><li><p><b>
Win The Right Way</b>: We see organizational integrity as the foundation for how we operate.</p></li><li><p><b>
Embrace Change</b>: We innovate and constantly evolve.</p></li></ul><p><b>
Additional Information:</b></p><p><i>
A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.</i></p><p><i>
If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.</i></p><p>
All your information will be kept confidential according to EEO guidelines.</p><p>
A Place for Mom<b> uses E-Verify</b> to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit <b>www.dhs.gov/E-Verify</b><b>.</b></p><p>
Compensation Range: $190K - $225K</p></div>

Director, Data Science - Marketing

Progyny

<div><div>Thank you for considering Progyny!</div><div></div><div>
We&rsquo;re looking for a dynamic social media leader to take our brand presence to the next level. This role will own the social media strategy and associated content development across all platforms, driving innovation, engagement, and measurable impact. You&rsquo;ll lead a team of passionate creators, collaborate with executives, and serve as the conduit between organic and paid social efforts.</div><div></div><div>
What you'll do...</div><ul><li><div>
Own Social Media Strategy: Develop and execute a comprehensive social media strategy across all platforms to grow brand awareness and engagement, inclusive of defining frequency, reposting, 3rd party engagement, ambassador recruitment, and more.</div></li><li><div>
Build Content Strategy: Lead the development of overarching content strategy and content planning to support the business, with focus on thought leadership and brand story telling.</div></li><li><div>
Oversee Content Creation: Manage development of content (social posts, LI articles, surveys, videos, internal podcast and video programs, website landing pages, blogs, etc.) that conveys the right messages to our target audiences. Ensure all content reflects brand voice, simplifies complex messaging, and supports long-term positioning.</div></li><li><div>
Inspire Content Innovation: Drive a test-and-learn approach to identify what performs best; optimize content for reach and impact; assure content layout and design fits the medium and audience.</div></li><li><div>
Build Community Engagement: Lead the creation and deployment of strategy and tactics to build a loyal community of Superfans, with a strong focus on Instagram. Identify and deploy of influencers as needed.</div></li><li><div>
Lead Response to Time Sensitive Events: Oversee strategy and timely and thoughtful response to breaking news, crises, or other opportunities to capitalize upon for the business. Appropriately manage a proactive-reactive strategy.</div></li><li><div>
Optimize the Social Listening Strategy: Oversee the monitoring of trends, conversations, and sentiment; expand strategy and create content posting decisions based on learnings.</div></li><li><div>
Lead a Team: Manage and mentor a team, fostering creativity and accountability.</div></li><li><div>
Build Executive Rapport: Present insights and recommendations to senior leadership; influence decision-making with data-driven strategies. Support growth of executive thought leadership, leading with data and expertise.</div></li><li><div>
Foster Paid Integration Planning: Serve as the conduit between organic social and paid media teams to ensure cohesive campaigns and maximize ROI.</div></li></ul><div></div><div>
About you...</div><ul><li><div>
12+ years experience leading social media strategy and content efforts for major brand or agency</div></li><li><div>
Proven ability to scale the function with corresponding company/brand growth</div></li><li><div>
Skilled in multi-format content creation (graphics, blogs, long/short video, podcasts)</div></li><li><div>
Strong understanding of platform best practices, analytics, and emerging trends.</div></li><li><div>
Experienced in policy and process development, as well as in crisis/social reputation management.</div></li><li><div>
Exceptional communication skills and ability to partner and influence at all levels.</div></li><li><div>
Experience managing teams and driving cross-functional collaboration.</div></li><li><div>
Passion for community building and creating meaningful brand connections.</div></li></ul><div></div><div>
Please note: This is not a digital nomad or remote international position; candidates must be based in the United States. Progyny is unable to provide visa sponsorship for this position. Candidates must be authorized to work in United States without the need for sponsorship, now or in the future.</div><div></div><div>
About Progyny:</div><div>
Progyny (Nasdaq: PGNY) is a global leader in women&rsquo;s health and family building solutions, trusted by the nation&rsquo;s leading employers, health plans and benefit purchasers. We envision a world where everyone can realize dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive and intentionally designed solutions simultaneously benefit employers, patients and physicians.</div><div></div><div>
Our benefits solution empowers patients with concierge support, coaching, education, and digital tools; provides access to a premier network of fertility and women's health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs.</div><div></div><div>
Our mission is to empower healthier, supported journeys through transformative fertility, family building and women&rsquo;s health benefits.</div><div></div><div>
Headquartered in New York City, Progyny has been recognized for its leadership and growth as a TIME100 Most Influential Company, CNBC Disruptor 50, Modern Healthcare's Best Places to Work in Healthcare, Forbes' Best Employers, Financial Times Fastest Growing Companies, Inc. 5000, Inc. Power Partners, and Crain's Fast 50 for NYC. For more information, visit <div>www.progyny.com</div>.</div><div></div><div>
Our perks:</div><ul><li><div>
Family friendly benefits: Paid family and parental leave, preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support), family and pet care fund, and Parents&rsquo; Employee Affiliation Group</div></li><li><div>
Menopause and midlife care</div></li></ul><ul><li><div>
Health, dental, vision and life insurance options for employees and family</div></li></ul><ul><li><div>
Free in-person, virtual and text-based mental health and wellness support</div></li></ul><ul><li><div>
Paid time off, including vacation, sick leave, personal days and summer flex time</div></li></ul><ul><li><div>
Company equity</div></li></ul><ul><li><div>
Bonus program</div></li></ul><ul><li><div>
401(k) plan with company match</div></li></ul><ul><li><div>
Access to on-demand legal and financial advice</div></li><li><div>
Learning and development programs to help you grow professionally and a mentorship program</div></li></ul><ul><li><div>
Company social events to include annual volunteer day and donation matching</div></li></ul><ul><li><div>
Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office</div></li></ul><div></div><div>
In compliance with New York City's Wage Transparency Law, the annual salary [wage] range for NYC-based applicants is: $130,000 - $145,000. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. Progyny offers a total compensation package comprised of base salary, cash bonus, and equity.</div><div></div><div>
Progyny is proud to be an Equal Opportunity and Affirmative Action employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition, status as a protected veteran, criminal history consistent with legal requirements or any other basis protected by law.</div><div></div><div>
If you are an individual with a disability and need assistance or an accommodation during the recruiting process, please send an e-mail to <div>apply@progyny.com</div>.</div><div>
#LI-BG1</div></div>

Director, Social Media

ALICE + OLIVIA

<div>
 <strong>
  POSITION SUMMARY:
  <br/>
  <br/>
 </strong>
 The Performance Team at alice + olivia is seeking a collaborative and results-driven leader to drive growth in traffic and customer acquisition while contributing to team success. The Digital Marketing Manager will strategically manage and optimize digital marketing efforts across multiple platforms, focusing on key metrics such as cost per acquisition (CPA), return on investment (ROI), and customer lifetime value (CLTV). Working closely with the senior director, performance marketing &amp; with cross-functional teams, this role will drive revenue growth. As a strong team player, you'll help shape and execute the digital marketing strategy across key channels, including paid search, paid social, and affiliate marketing, ensuring collective success in meeting growth objectives.
 <br/>
 <br/>
 <strong>
  KEY RESPONSIBILITIES:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Revenue and Demand Generation:
  </li>
  <li>
   Drive acquisition channel performance to meet new customer and sales revenue targets within established CPA, ROI, and CLTV constraints.
  </li>
  <li>
   Develop strategies to maximize the customer funnel by increasing conversion rates and reducing churn, ensuring revenue growth.
  </li>
  <li>
   Drive traffic and demand generation through a combination of paid media, organic strategies, and emerging channels such as AI powered optimization tools.
  </li>
  <li>
   Leverage AI and predictive analytics to identify growth opportunities, improve audience targeting, and increase marketing efficiency
  </li>
  <li>
   Focus on scaling demand while improving marketing efficiency through CAC and improving marketing-driven revenue metrics.
  </li>
  <li>
   Channel and Campaign Optimization:
  </li>
  <li>
   Oversee direct response programs, including Paid Search, Paid Social, and Affiliate marketing, while evaluating and exploring other emerging media in partnership with agencies.
  </li>
  <li>
   Manage and optimize the performance of key channels (Search, Social and Affiliates) by constantly analyzing costs per acquired customer (CAC), ROAS, and increasing engagement rates.
  </li>
  <li>
   Utilize AI-driven platform capabilities (e.g., smart bidding, automation, audience modeling, creative testing) to improve channel performance.
  </li>
  <li>
   Agency Management
  </li>
  <li>
   Effectively motivate, empower, and direct agencies and in-house talent to make the most informed and effective decisions in media management
  </li>
  <li>
   Lead, create and manage effective reporting needs to best inform team on daily, weekly and monthly channel performance
  </li>
  <li>
   Budget Management
  </li>
  <li>
   Work with the Senior Director of Performance Marketing to manage monthly channel budgets, forecasts, and performance planning.
  </li>
  <li>
   Manage forecasting and reporting for key digital marketing financial metrics, developing data-driven business recommendations based on analysis.
  </li>
  <li>
   Cross functional Collaboration &amp; Strategy
  </li>
  <li>
   Partner with cross-functional teams to execute core business objectives, including Brand Marketing, CRM/Analytics, Creative Team, social media, PR, Ecommerce, and Merchandising.
  </li>
  <li>
   Work with creative teams to report on recent performance, ideas on new concepts, and submit creative requests.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  QUALIFICATIONS:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   5+ years of progressive experience in online marketing (contemporary women&rsquo;s fashion category is a plus)
  </li>
  <li>
   In-depth experience with key acquisition channels and understanding of how cross-channel synergies drive revenue.
  </li>
  <li>
   Experience managing and forecasting budgets and performance across marketing channels, with a focus on driving revenue.
  </li>
  <li>
   Demonstrated ability to work with external agencies and manage day-to-day interactions.
  </li>
  <li>
   A data-driven and analytical mindset with a strong foundation in making evidence-based decisions.
  </li>
  <li>
   Excellent collaboration, communication, and relationship-building skills.
  </li>
  <li>
   Ability to adjust priorities and perform efficiently in a fast-paced environment.
   <br/>
   <br/>
  </li>
 </ul>
 $90,000-110,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)
</div>


Digital Marketing Manager

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