associate director, influencer strategy Jobs in New York

associate director, influencer strategy

associate director, sem

brand & digital manager

creative director

designer, search marketing Jobs in New York

designer, search marketing

director of search engine marketing

Amazon Web Services

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
The AWS Search team is seeking a Marketing Manager to support the in-house global paid search program. 
 
The Paid Search Manager is passionate about delivering results by applying Paid Search best practices to campaign execution, leverages data analysis to identify opportunities to improve campaign performance, simplifies existing processes, and innovates to drive long-term results. In this role, you will work closely with a group of search experts to drive the acquisition of new customers, promote the adoption of new services, generate leads, and create unique, customer-centric experiences through search. 
 
Our ideal candidate has experience building, maintaining, and managing Paid Search campaigns, leveraging data and insights to improve performance metrics like conversion rate, quality score and impression share, running ad copy and landing page tests, and working in conjunction with other paid media channels to drive conversions. 
 
AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive. 
 
Key job responsibilities 
<ul><li>Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance.</li><li>Uphold a high bar for account health and executional excellence by maintaining existing operational mechanisms and identifying opportunities to build new ones.</li><li>Work within a group of search experts to drive acquisition, adoption, lead generation, and create unique customer experiences.</li><li>Contribute to campaign-level testing strategies for ad copy and landing page experiences that improve the customer experience.</li><li>Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance.</li><li>Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders.</li><li>Challenge the status quo and push for the best customer experience.</li><li>Insist on the highest standards and prioritize long-term results over short-term gains.</li><li>Have a backbone, question assumptions, and strive for continuous improvement in campaigns and customer experiences</li></ul> 
About the team 
AWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO, AEO (Answer Engine Optimization) and SEM across search engines like Google, Bing and others. The team sits within the Integrated Demand Center (IDC) and support its objective to build and deliver a unified customer experience that is consistent and fast globally.</div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>4+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building and optimizing multiple, simultaneous marketing campaigns</li><li>Experience managing or working within cross-functional marketing and creative teams</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience in multi-territory campaign management</li><li>Experience in digital marketing and content production timelines and process</li><li>Experience across affiliate marketing, PPC, SEM and social media advertising</li><li>Experience delivering paid media campaigns spanning TV, print ads and digital/social channels</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, NY, New York - 86,700.00 - 151,700.00 USD annually</div>

Marketing Manager, Paid Search, AWS Search Marketing

CMI Media Group

<div>As a key leader within our agency, the Associate Director, SEM helps lead CMI/Compas offerings and provides thought leadership in the Paid Search space, both internally and externally. This role works closely with leadership and oversees a team charged with the development of SEM, Video and Contextual Marketing. These plans will include SEM implementation and performance analysis. Additionally, this role will help lead the development of appropriate plans designed to meet clients&rsquo; brand and marketing objectives while also identifying opportunities to pull in additional channel leads in the areas of SEO, Social Media and traditional media as needed.
As part of a core leadership team, the Associate Director, SEM is responsible for building and maintaining strong external relationships with appropriate clients, vendors and agency partners in collaboration with his/her assigned teams. Similarly, the Associate Director, SEM will establish key relationships with internal stakeholders across all applicable disciplines including Analytics, Media, Ad Ops, Client Finance, etc. The Associate Director, SEM, is deeply versed in the buying, execution, and subsequent evaluation of biddable-based media strategies, including interaction with Google, Microsoft, and other paid media partners. 
 
RESPONSIBILITIES:
<ul><li>Help lead development of SEM strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, partner selection, etc.) across areas of SEM, YouTube Video, and Contextual Marketing</li><li>
Serve as a core contributor to client-focused strategic initiatives; articulating departmental and corporate views related to customer segmentation, media tactics, and execution</li><li>
Manage workflow of junior team members to ensure client deliverables are out on time</li><li>
Analyze performance data and direct supporting staff on recommendation best practices</li><li>
Partner with analytics and media teams to develop KPIs and measurement plans</li><li>
Lead Thought Leadership efforts by authoring and reviewing SEM related POVs, Case Studies and insights based on industry updates, trends and findings
</li><li>Represent the organization in public forums as a key leader for SEM</li><li>
Partner with SEM Department Head and senior leadership on identifying and submitting team work for industry wide awards and recognition</li><li>
Serve as point person for senior client relationships, leveraging thought leadership and innovative points of view to strengthen client relationships
</li><li>Help guide process and procedure improvement within internal SEM team
</li><li>Assist in negotiating client contracts and pursuing/achieving beneficial pricing models as needed</li><li>
Vet and onboard new supplier partners to achieve client goals and strategies</li><li>
Interview, hire, develop and effectively grow high-caliber employees within CMI
</li><li>Work with direct reports and team to maintain accurate scoping projections and staff count</li><li>
Help lead assigned team to prioritize and delegate tasks as needed in the areas of account creation, QA, optimization, pacing, bid management, targeting, reporting, etc</li></ul>
REQUIREMENTS:
<ul><li>5+ years experience managing Pay-Per-Click accounts (Google Ads, Microsoft Ads, Amazon)</li><li>
Strong web analytics background and project management skills</li><li>
Outstanding analytical and problem-solving skills</li><li>
Strong Excel skills with the ability to create pivot tables and perform v-lookups</li><li>
Proven experience managing a team of direct reports consisting of junior, senior and leadership staff</li><li>
Knowledge of Web Analytics software, such as Adobe Omniture, Google Analytics and bid management tools like Search Ads 360</li><li>
Bachelor&rsquo;s degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields</li><li>
Strong quantitative analysis skills</li><li>
Strong presentation and communication skills</li><li>
Ability to create, grow and expand relationships with clients, vendors and internal stakeholders</li><li>
Demonstrable passion for learning new technologies</li><li>
Ability to make recommendations of statistically significant data sets</li><li>
Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns</li><li>
Healthcare/Pharmaceutical background a plus</li><li>
Passion for working in a fast-growing healthcare media agency</li></ul>
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.</div>

Associate Director, SEM

American Express

<div>At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
 As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Overview
As a part of the Enterprise Digital Center of Excellence (CoE), you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive business growth. 
 
As the Senior Manager of Enterprise Agentic Search, you will play a key role in operationalizing and advancing American Express&rsquo;s enterprise-wide strategy for the next generation of Search. Reporting to the Director of Enterprise Agentic Search, you will help drive the evolution of our approach to discoverability, performance, and customer engagement across AI-driven, agentic, and traditional search ecosystems.
Key Responsibilities<ul><li>
Support the Director in implementing the enterprise Search strategy across marketing and servicing ecosystems.</li><li>
Translate enterprise-level priorities into actionable workstreams, frameworks, and toolkits for global teams. Lead planning, coordination, and tracking of multi-workstream program.</li><li>
Manage day-to-day execution of initiatives, ensuring alignment with enterprise Search goals.</li><li>
Establish program governance, documentation, timelines, and cross-functional workflows.</li><li>
Drive operational rigor through standardized processes, reporting, and cadence management.</li><li>
 Manage dependencies, risks, and stakeholder communication to ensure successful execution.</li><li>
Collaborate with partners across Marketing, Product, Technology, Data Science, and Servicing to ensure cohesive execution of Search initiatives.</li><li>
 Monitor developments in AI-driven discovery, conversational agents, multimodal search, and emerging answer engines.</li><li>
 Conduct assessments and provide recommendations on how evolving search behaviors impact Amex marketing and servicing journeys.</li><li>
Support the creation of scalable playbooks and guidance for AEO, agentic search optimization, and next-generation discoverability.</li><li>
 Help develop and maintain enterprise governance standards for Search, including content, metadata, data stewardship, and ethical AI usage.</li><li>
 Drive adoption of best practices, knowledge-sharing, and pilots across markets and business units through documentation, training, and cross-functional workshops.</li><li>
Assist in evaluating and deploying search enablement platforms, insights, and experimentation tools.</li><li>
 Produce presentations and dashboards that measure progress, identify gaps, and elevate enterprise-level insights to leadership.</li><li>
 Support relationship management with key external partners (e.g., Google, Microsoft, OpenAI, Perplexity).</li></ul> 
Qualifications<ul><li>
4&ndash;6+ years of experience in SEO, SEM, digital marketing, or related domains.</li><li>
Excellent Program Management and/or Project Management Skills</li><li>
 Understanding of modern search transformation&mdash;including AI-driven search, conversational agents, and multimodal discovery&mdash;strongly preferred.</li><li>
Experience working in cross-functional environments with marketing, product, analytics, and/or technology teams.</li><li>
Demonstrated ability to translate technical or emerging concepts into practical, scalable frameworks.</li><li>
Strong communication, collaboration, and presentation skills.</li><li>
Comfort working in fast-paced, ambiguous environments with evolving technologies.</li><li>
Passion for innovation and the intersection of AI, search, and customer experience.</li></ul> 
Why This Role Matters
The Senior Manager, Enterprise Agentic Search, plays a pivotal role in shaping how customers discover, understand, and interact with the American Express brand in an AI-first landscape. This role turns strategy into reality&mdash;building the foundations, frameworks, and tooling that empower teams around the world to succeed in next-generation Search.
Salary Range: $103,750.00 to $174,750.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we&rsquo;ll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:<ul><li>
Competitive base salaries</li><li>
Bonus incentives</li><li>
6% Company Match on retirement savings plan</li><li>
Free financial coaching and financial well-being support</li><li>
Comprehensive medical, dental, vision, life insurance, and disability benefits</li><li>
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need</li><li>
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy</li><li>
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)</li><li>
Free and confidential counseling support through our Healthy Minds program</li><li>
Career development and training opportunities</li></ul>
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the &ldquo;Know Your Rights&rdquo; poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.</div>

Senior Manager, Enterprise Agentic Search

Google

<div>Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.<div></div><div> 
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.</div> 
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Los Angeles, CA, USA; Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA.<h3 class="jobSectionHeader">
Minimum qualifications:</h3><ul>
<li>Bachelor's degree or equivalent practical experience.</li>
<li>9 years of experience leading the production of projects from creative brief through launch. 
</li>
<li>Experience in design agency management, including directing external studios and partners to deliver premium assets.</li>
<li>A portfolio showcasing creative visualization across graphic, environmental, or product design.</li></ul> 
<h3 class="jobSectionHeader">
Preferred qualifications:</h3><ul>
<li>11 years of experience leading the production of projects from creative brief through launch. 
</li>
<li>Experience leading design projects across multiple mediums, including digital, print, and physical environments.</li>
<li>Experience directing external animators and filmmakers to deliver high-quality motion assets that align with brand guidelines.</li>
<li>Experience in motion design and motion graphics, creating visual content for social media, television spots, or online films.</li>
</ul><div><h2 class="jobSectionHeader">About the job</h2>
As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.

As a Designer for Google Search Marketing, you will guard the brand&rsquo;s visual identity across all channels, including social and physical activations. This role integrates graphic, environmental, and product design. You will direct external partners and collaborate internally to translate features into iconic visuals.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.<div></div><div> 
The US base salary range for this full-time position is $171,000-$254,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.</div><div></div><div> 
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.</div></div><div><h2 class="jobSectionHeader">
Responsibilities</h2><ul>
<li>Serve as the creative guardian for Google Search, driving visual consistency and excellence across all media touchpoints.</li>
<li>Lead the design strategy and execution for major product launches, campaigns, and physical events.</li>
<li>Collaborate with and direct external partners, including design studios, filmmakers, and animators, to deliver premium creative assets.</li>
<li>Develop foundational design systems, including visual identities for ephemeral events, campaign look-and-feels, guidelines, and templates.</li>
<li>Mentor junior designers and collaborate with cross-functional partners to translate product features into simple, iconic visuals.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Designer, Search Marketing

Brainlabs

<div>
 We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what&rsquo;s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.
 
 
 Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.
 
 
 As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.
 
 
 This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It&rsquo;s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.
 
 
 You can read The Brainlabs Culture Code in full here.
 
 
 Classification: Full-time
 
 
 Reporting to: Chief Product Officer
 
 
 Location: New York City, New York | Los Angeles, California | San Francisco, California | Dallas, Texas | Bloomington, Indiana | Boca Raton, Florida
 
 
 Compensation: We are open to hiring candidates in our various office locations across the United States. We also receive applications from, and hire, candidates with varying levels of experience for example those who have a few years experience in a role to those who are looking to make a step up. The salary ranges on our job postings are set so as to account for these variable factors with decisions on the salary to be offered only made once we know the experience and location of our new hire.
 
 
 Work Authorization: Must be legally entitled to work in the United States
 
 
 
 What's The Role
 
 
 
 The Managing Director, SEO is responsible for driving the expansion of Brainlabs&rsquo; SEO and AI Visibility efforts. The primary objective is to continue to grow the SEO practice profitably by building an approach that utilizes the best people, processes and technology to be able to deliver client results via organic and AI search.
 
 
 
 So, Tell Me About The Company
 
 
 
 Brainlabs is culture-first. You&rsquo;ve probably heard other companies describe themselves as people, clients, or profit first &ndash; but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.
 
 
 To learn more about what it&rsquo;s like to be a Brainlabber, check out our culture code.
 
 
 
 What You Do
 
 
 
 <ul>
 <li>
 Manage the P&amp;L and grow revenue across the NAMER SEO practice
 </li>
 <li>
 Align the organization around a single vision for delivering AI SEO visibility and organic traffic
 </li>
 <li>
 Senior sponsorship of our largest SEO client relationships working with Brainlabs SEO teams to develop strategy and communicating SEO strategy to client side C-level stakeholders
 </li>
 <li>
 Co-Lead GTM for AI Visibility efforts with the Chief Product Officer, lead new business SEO opportunities
 </li>
 <li>
 Define the partners and tech to best serve Brainlabs&rsquo; clients
 </li>
 <li>
 Guide measurement strategy for SEO and AI Visibility
 </li>
 <li>
 Deliver SEO thought leadership across social media, Brainlabs&rsquo; blog and industry speaking engagements
 
 
 
 </li>
 </ul>
 
 Who You Are
 
 
 
 <ul>
 <li>
 An SEO professional with 12+ years of SEO experience inclusive of leading SEO teams, developing and executing SEO strategy for enterprise clients and participation in sales processes
 </li>
 <li>
 Have an opinion of how AI and LLMs have changed SEO and how brands need to adapt to drive increased AI visibility
 </li>
 <li>
 Held in high regard by media partners and colleagues
 </li>
 <li>
 Comfortable in a QBR, on stage or in a pitch closing media business
 </li>
 <li>
 Understanding of SEO from a technical, content and strategic lens
 </li>
 <li>
 Track record of hiring, developing and growing successful teams
 </li>
 <li>
 Ideally have independent agency experience
 </li>
 <li>
 Strong negotiation skills
 </li>
 <li>
 Can build: processes, trainings and culture
 
 
 
 </li>
 </ul>
 
 How You Succeed
 
 
 
 <ul>
 <li>
 You live our culture code every day!
 </li>
 <li>
 Clearly define how we will show up in the marketplace, align the leadership team around it, and build the teams in markets in that image
 </li>
 <li>
 Take a pragmatic, first principles approach
 </li>
 <li>
 Balance quick wins versus long term tactics
 </li>
 <li>
 Grow our SEO Practice revenue via both new business and new buying assignments from existing clients
 </li>
 <li>
 Collaborate and share with other SEO leaders globally, as well as Medial &amp; Data leaders in NAMER
 </li>
 <li>
 Build strong relationships and work effectively with your peer group.
 
 
 
 </li>
 </ul>
 
 What Happens Next
 
 
 
 We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
 
 
 Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.
 
 
 Thank you for your interest in Brainlabs! We look forward to getting to know you!
 
 
 Current position range
 
 
 $220,000&mdash;$260,000 USD
 
 
 
 What happens next?
 
 
 
 We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
 
 
 
 Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
 
 
 
 
 Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.
 
 
 
</div>

Managing Director, SEO

TripleLift

<div><div>About TripleLift

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.
As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.</div><h3 class="jobSectionHeader">
Location</h3>

[NYC / Remote]
<h3 class="jobSectionHeader">
Reports to</h3>

SVP Marketing
<h3 class="jobSectionHeader">
Team</h3>

Product Marketing (close partnership with Product, Sales, ABM, and MOPs)
<h3 class="jobSectionHeader">
Role Overview</h3>

TripleLift is evolving from a media platform into an intelligence-powered growth engine. As AI reshapes how brands plan, buy, optimize, and measure media, we are embedding intelligence across creative, curation, targeting, activation, and measurement. 
 
We are hiring a Director of Product Marketing to lead how we bring AI-powered products to market. 
 
This leader will define positioning, packaging, and go-to-market strategy for AI-driven solutions across CTV, video, native, retail media, and emerging formats. They will translate complex machine learning, predictive models, and automation capabilities into clear business outcomes for brands, agencies, and publishers. 
 
This is a high-impact, revenue-facing role at the center of Product, Sales, and Marketing.
<h3 class="jobSectionHeader">
What You'll Own</h3>
<div>
AI Product Positioning &amp; Messaging 
<ul><li>Lead positioning for AI-driven capabilities across predictive audience modeling, intelligent curation, creative optimization, automation, and AI-powered planning and measurement.</li><li>Translate technical capabilities into clear business value.</li><li>Develop differentiated messaging versus legacy platforms and point solutions.</li></ul> 

AI GTM Strategy &amp; Launch Leadership 
<ul><li>Own end-to-end GTM for AI-led launches.</li><li>Define ICP, use cases, buyer personas, and packaging strategy.</li><li>Align launches to quarterly pipeline goals across regions.</li></ul> 

Revenue Alignment &amp; Pipeline Impact 
<ul><li>Partner with ABM and Demand Gen to ensure messaging supports in-market and out-market campaigns.</li><li>Align messaging to account journey stages.</li><li>Build enablement materials that support high-value, complex deals.</li></ul> 

Sales Enablement for Intelligent Solutions 
<ul><li>Develop narratives that demonstrate how AI reduces waste, improves performance, and accelerates activation.</li><li>Build competitive battlecards.</li><li>Integrate AI positioning into enterprise sales motions.</li></ul> 

Thought Leadership in AI-Driven Advertising 
<ul><li>Shape POV on how AI is transforming media buying, CTV monetization, retail media, and creative performance.</li><li>Develop content optimized for AI-influenced search and buyer behavior.</li></ul> 

Cross-Functional Intelligence Layer 
<ul><li>Act as connective tissue between Product, Engineering, Sales, ABM, and MOPs.</li><li>Help operationalize account intelligence within marketing and sales workflows.</li></ul></div>
<h3 class="jobSectionHeader">
What Success Looks Like</h3>
<ul><li>AI-driven products have clear, differentiated positioning.</li><li>Sales confidently articulates intelligence-driven value.</li><li>AI launches are aligned to measurable pipeline impact.</li><li>Marketing campaigns are powered by intelligent segmentation.</li><li>TripleLift is recognized as a leader in applied AI for media.</li></ul>
<h3 class="jobSectionHeader">
Ideal Experience</h3>
<ul><li>8&ndash;12+ years in Product Marketing within AdTech, MarTech, AI SaaS, or media platforms.</li><li>Experience marketing machine learning, automation, or predictive modeling products.</li><li>Strong technical fluency with ability to translate complexity.</li><li>Experience supporting enterprise sales cycles.</li><li>Proven track record launching complex AI-driven solutions.</li></ul>
<h3 class="jobSectionHeader">
Leadership Traits</h3>
<ul><li>Strategic storyteller.</li><li>Technically credible.</li><li>Revenue-oriented.</li><li>Operationally strong.</li><li>Cross-functional leader.</li></ul>
<h3 class="jobSectionHeader">
Why This Role Matters Now</h3>

Marketing is expected to support significant pipeline targets across regions. ABM has matured into a measurable revenue engine. To scale that impact, we need product marketing that can translate AI capabilities into economic value, fuel ABM with differentiated messaging, and help Sales win complex, intelligence-driven deals.<div>
Life at TripleLift

At TripleLift, we're a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.
Learn more about TripleLift and our culture by visiting our LinkedIn Life page.

Establishing People, Culture and Community Initiatives

At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging.

Privacy Policy

Please see our Privacy Policies on our TripleLift and 1plusX websites.

TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.</div></div>

Director, Product Marketing (AI & Intelligent GTM)

SEO Strategy Manager

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