junior analyst, search engine marketing Jobs in New York

junior analyst, search engine marketing

search engine optimization specialist Jobs in New York

search engine optimization specialist

associate director media, search Jobs in New York

associate director media, search

associate seo director

lead seo content strategist Jobs in New York

lead seo content strategist

director of search engine marketing

Syneos Health Commercial Solutions

<div><p><b>Description</b><br>
</p><br>
<br>
Syneos Health is looking for an experienced Search Associate Director. The Search Associate Director is a role within the integrated media team responsible for planning and executing advanced search strategy. The Search Associate Director will lead and mentor a team of search and biddable media specialists. The ideal candidate will exhibit proven success managing complex search programs (SEM + SEO) within the pharma/healthcare space while exhibiting a working knowledge of other media programs to better understand the role that search plays within the larger media landscape. This position plays an important role in building trust and expertise with our clients and the ideal candidate will excel at relaying complex search topics in a way that is understandable for someone with no search experience.<br>
<br>
Passion for great performance is a must &ndash; the ideal candidate will proactively lead our clients and recommend solutions to existing campaigns while helping to craft strategy for new initiatives. This role will oversee our largest and most prominent clients and remain responsible for the direction and outcome of their search campaigns.<br>
<br>
<b>RESPONSIBILITIES</b><br>
<ul><li>
Plan, present and own the success of search engine marketing programs across the largest clients at Syneos Health.</li><li>
Lead, mentor and train members of the search team through a search professional development program</li><li>
Develop and implement SOPs governing all aspects of best practice campaign development for the search department</li><li>
Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting</li><li>
Provide support to new business through industry analysis and search landscape estimation</li><li>
Regularly author POVs to ensure the team is up to date on the latest search trends and engine algorithm updates</li><li>
Demonstrate outstanding performance in market, exceeding client expectations and KPIs through class-leading search programs</li></ul><br>
<b>
REQUIREMENTS</b><br>
<ul><li>
6+ years of experience leading, executing, and planning both SEM/PPC as well as SEO campaigns</li><li>
Able to put together and present integrated search strategy that includes elements of both SEO and SEM.</li><li>
Have experience participating in pitches for new business and understand how to operationalize complex asks during the RFP process.</li><li>
You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly.</li><li>
You should have experience managing and optimizing paid search campaigns across all major search engines. Experience in both SEO and SEM is a must.</li><li>
Comfortable analysing high volumes of data</li><li>
Certification in AdWords, Google Analytics and Bing is strongly encouraged.</li><li>
Candidates should be free to travel as-needed to support the business.</li><li>
Experience in pharma or healthcare is required.</li></ul><p>
The annual base salary for this position ranges from $115,000 to $130,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.</p><p>
At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn&rsquo;t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.</p><p><b>
Why Syneos Health Communications?</b> We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life&reg;. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.</p><p>
Work Here Matters Everywhere | How are you inspired to change lives?</p><p><i>
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)</i></p><p>
Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
<br>
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.</p></div><p></p>

Associate Director Media, Search

The Hearst Corporation

<div><p><b>About Us
</b></p><p>We&rsquo;re a professional services company at the intersection of marketing and technology &mdash; partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.
</p><p>We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.
</p><p>We are part of the Hearst Corporation, the world&rsquo;s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.
</p><p><b>Your Impact
</b></p><p>As an Associate Director of SEO, you will lead and develop our SEO strategy to drive organic growth and ensure the success of our clients' digital marketing campaigns. You will be responsible for collaborating with other practices, managing high-profile client accounts, and developing more junior SEO team members. Your role will involve strategic planning, execution, and continuous optimization of SEO practices to enhance our clients' online visibility and performance. This role requires a deep understanding of SEO best practices, analytics, and the ability to stay ahead of industry trends. The Associate Director, alongside other senior leaders, will integrate SEO offerings into new business pursuits. The ideal candidate will have a proven track record of successful SEO engagements, excellent leadership skills, and the ability to work collaboratively with cross functional teams to realize outcomes for clients. This is a full-time role and requires 2 days per week in the office.
</p><p><b>What you&rsquo;ll do
</b></p><p><b>Strategic Planning and Client management
</b></p><ul><li>Develop and implement comprehensive SEO focused strategies that align with clients' business goals.
</li><li>Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
</li><li>Serve as the primary point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO.
</li><li>Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
</li></ul><p><b>Execution, Optimization, Reporting and Analysis
</b></p><ul><li>Oversee the execution of comprehensive SEO programs, including technical SEO, content optimization, link building, and adjacent services (ie. content creation, CMS enhancements, landing pages, and digital analytics).
</li><li>Utilize advanced SEO tools and analytics platforms including iCrossing proprietary toolset to monitor, analyze, and report on campaign performance.
</li><li>Identify opportunities for optimization and growth, and implement changes to improve and expand SEO focused engagements.
</li><li>Develop and deliver comprehensive SEO, SERP, and Discoverability reports, including performance metrics, insights, and actionable recommendations.
</li><li>Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
</li></ul><p><b>Leadership, Team Management &amp; Collaboration
</b></p><ul><li>Mentor and develop more junior SEO professionals, fostering a culture of continuous learning and innovation.
</li><li>Bring SEO leadership to cross functional teams with resources from Business Solutions and Transformation Strategy, Experience Design &amp; Content Solutions, Media and Digital Solutions, to deliver cohesive and effective digital marketing strategies.
</li><li>Stay up-to-date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices.
</li></ul><p><b>New Business &amp; Marketing support
</b></p><ul><li>Create demand for iCrossing services through developing industry POVs and thought leadership papers
</li><li>Craft compelling client case studies to support marketing influenced leads
</li><li>Lead New Business proposal content and oral presentations focused on SEO and related services
</li><li>Develop new integrated go-to-market sales plays that incorporate SEO and other iCrossing offerings into broader business strategies for clients.
</li></ul><p><b>Who you are
</b></p><p><b>Skills / Experience
</b></p><ul><li>7+ years&rsquo; experience with SEO for agencies or brands
</li><li>Experience developing junior SEO practitioners with demonstrated leadership skills
</li><li>Bachelor&rsquo;s degree in business, marketing, computer science, information technology, or related field strongly preferred
</li><li>Extensive understanding of SEO principles, best practices, and industry trends
</li><li>Strong analytical skills; ability to draw conclusions from data and take action accordingly
</li><li>Results driven with strong business acumen
</li><li>Strong Web analytics experience across key platforms like Google Analytics &amp; Adobe Analytics
</li><li>Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript and web design technologies
</li><li>Experience in new business process; including prospect discovery, sales pitches, and roadmap development
</li><li>Possess strong storytelling and presentation capabilities.
</li><li>Ability to pivot quickly and work in a rapidly changing environment and adapt as necessary
</li><li>Highly organized with excellent analytical, time management, problem-solving and project management abilities
</li><li>Proven ability to manage multiple projects and clients simultaneously.
</li><li>Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
</li><li>Excellent communication skills, both written and verbal
</li><li>Strong mathematical, analytical and writing skills
</li>Able to work well in a team environment and have a positive attitude<br>
<li>
</li></ul><p></p><p>For New York City, the estimated salary range for this position is between $115,000 and $135,000. For Chicago, the estimated salary range for this position is between $104,000 and $122,000. The range for this position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.
</p><p>We also offer a competitive benefits package that includes:
</p><ul><li>Medical, dental, vision, life and disability insurance
</li><li>401(k) Retirement Plan
</li><li>Flexible Spending &amp; Health Savings Account
</li><li>Paid holidays, vacation, and sick time
</li><li>Parental Leave
</li><li>Employee assistance program and other company benefits</li></ul></div><p></p>
<br>Degree Level :

Associate SEO Director

Amazon Web Services

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><div>
The AWS Search team is seeking a Marketing Manager to support the in-house global paid search program.<br>
<br>
The Paid Search Manager is passionate about delivering results by applying Paid Search best practices to campaign execution, leverages data analysis to identify opportunities to improve campaign performance, simplifies existing processes, and innovates to drive long-term results. In this role, you will work closely with a group of search experts to drive the acquisition of new customers, promote the adoption of new services, generate leads, and create unique, customer-centric experiences through search.<br>
<br>
Our ideal candidate has experience building, maintaining, and managing Paid Search campaigns, leveraging data and insights to improve performance metrics like conversion rate, quality score and impression share, running ad copy and landing page tests, and working in conjunction with other paid media channels to drive conversions.
<br>
<br>
AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.<br>
<br>
Key job responsibilities<br>
<ul><li>Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance.</li><li>Uphold a high bar for account health and executional excellence by maintaining existing operational mechanisms and identifying opportunities to build new ones.</li><li>Work within a group of search experts to drive acquisition, adoption, lead generation, and create unique customer experiences.</li><li>Contribute to campaign-level testing strategies for ad copy and landing page experiences that improve the customer experience.</li><li>Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance.</li><li>Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders.</li><li>Challenge the status quo and push for the best customer experience.</li><li>Insist on the highest standards and prioritize long-term results over short-term gains.</li><li>Have a backbone, question assumptions, and strive for continuous improvement in campaigns and customer experiences</li></ul><br>
About the team<br>
AWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO, AEO (Answer Engine Optimization) and SEM across search engines like Google, Bing and others. The team sits within the Integrated Demand Center (IDC) and support its objective to build and deliver a unified customer experience that is consistent and fast globally.<br>
<br>
About AWS<br>
<br>
Diverse Experiences<br>
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn&rsquo;t followed a traditional path, or includes alternative experiences, don&rsquo;t let it stop you from applying.
<br>
<br>
Why AWS?<br>
Amazon Web Services (AWS) is the world&rsquo;s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating &mdash; that&rsquo;s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.<br>
<br>
Inclusive Team Culture<br>
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.<br>
<br>
Mentorship &amp; Career Growth<br>
We&rsquo;re continuously raising our performance bar as we strive to become Earth&rsquo;s Best Employer. That&rsquo;s why you&rsquo;ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
<br>
<br>
Work/Life Balance<br>
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there&rsquo;s nothing we can&rsquo;t achieve.
</div><h2 class="jobSectionHeader"><b>BASIC QUALIFICATIONS</b></h2><ul><li>4+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building and optimizing multiple, simultaneous marketing campaigns</li><li>Experience managing or working within cross-functional marketing and creative teams</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>Experience in multi-territory campaign management</li><li>Experience in digital marketing and content production timelines and process</li></ul><br>
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.<br>
<br>
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.<br>
<br>
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.</div>

Marketing Manager, Paid Search, AWS Search Marketing

Horizon Media

<div>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 Who We Are
 <br/>
 <br/>
 <strong>
  Horizon Media
 </strong>
 , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms, headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently recognized to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain&rsquo;s New York Business, and Los Angeles Business Journal. Together we are building a place of belonging.
 <br/>
 <br/>
 At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allow us to create a more rewarding culture and experience together.
 <br/>
 <br/>
 Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.
 <br/>
 <br/>
 <strong>
  Job Summary
  <br/>
  <br/>
 </strong>
 Horizon Media&rsquo;s Junior Analyst is a 6-month long, full time, hands-on position in which a Jr. Analyst is trained in PPC (Pay Per Click). Junior Analysts will receive training in tools, concepts, best practices, and more. Critical components of the training will include:
 <br/>
 <br/>
 <ul>
  <li>
   Identifying and developing keywords to capitalize on search marketing trends
  </li>
  <li>
   Advanced bid optimizations
  </li>
  <li>
   Performance analysis
  </li>
  <li>
   Testing and measurement methodology
   <br/>
   <br/>
  </li>
 </ul>
 Participants will have the opportunity to be promoted into Analyst level employees after the 6-month period, contingent upon their performance in the role (
 <em>
  note that this is not a guarantee
 </em>
 ).
 <br/>
 <br/>
 What You&rsquo;ll Do
 <br/>
 <br/>
 Over six months, fellows will be trained and brought up to speed in the below areas:
 <br/>
 <br/>
 <ul>
  <li>
   (20%) Campaign launches
  </li>
  <li>
   Keyword research and development
  </li>
  <li>
   Ad copy creation and landing page mapping
  </li>
  <li>
   Campaign builds
  </li>
  <li>
   (20%) Analysis
  </li>
  <li>
   Understand media math and metric relationship to develop daily performance analysis and optimization recommendation to internal teams
  </li>
  <li>
   Assist in generating weekly, bi-weekly, monthly, and quarterly performance insights for clients
  </li>
  <li>
   (20%) Ongoing optimization
  </li>
  <li>
   Bid and budget optimization
  </li>
  <li>
   Negative keyword build and implementation
  </li>
  <li>
   Ad and landing page refresh
  </li>
  <li>
   Billing updates and Insertion Order (IO) adjustments
  </li>
  <li>
   (20%) Use of standard PPC platforms and tools like Google Ads, Microsoft Ads, Search Ads 360, Kenshoo, SEM Rush, and others
  </li>
  <li>
   (20%) In addition to above, providing consistent and effective support to Supervisor such as generating meeting notes, creating internal/external meetings, and others
   <br/>
   <br/>
  </li>
 </ul>
 Who You Are
 <br/>
 <br/>
 <ul>
  <li>
   Have general knowledge or interest in PPC and/or SEO
  </li>
  <li>
   An analytical thinker with interest and capabilities to work with large data sets and numbers
  </li>
  <li>
   Have strong ability to digest information and follow managerial guidance
  </li>
  <li>
   An independent worker with strong time management and organization skills
  </li>
  <li>
   A strong team player, willing to roll up your sleeves and collaborate on day-to-day &amp; ad hoc tasks
  </li>
  <li>
   Nimble and flexible with the ability to succeed in a fast-paced environment
  </li>
  <li>
   Able to deal with multifaceted projects and manage details with a commitment to follow-through and minimizing mistakes
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Preferred Skills &amp; Experience
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   To be eligible for the Junior Analyst role, candidates must be ready to work full time, 40 hours per week
  </li>
  <li>
   Basic level of MS Excel and PowerPoint knowledge
  </li>
  <li>
   Interest in, and general knowledge of, PPC or SEO
  </li>
  <li>
   A marketing degree is a &ldquo;nice to have,&rdquo; but not required
  </li>
  <li>
   General interest in the media/advertising industry is preferred
  </li>
  <li>
   Google / Microsoft Ads or other SEM related certification is not required but preferred
   <br/>
   <br/>
  </li>
 </ul>
 Certificates, Licenses, and Registrations
 <br/>
 <br/>
 No requirements
 <br/>
 <br/>
 Physical Activity and Work Environment
 <br/>
 <br/>
 No requirements
 <br/>
 <br/>
 #HMI
 <br/>
 <br/>
 <em>
  The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
  <br/>
  <br/>
 </em>
 <em>
  Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
  <br/>
  <br/>
 </em>
 <strong>
  Salary Range
  <br/>
  <br/>
 </strong>
 $40,000.00 - $50,000.00
 <br/>
 <br/>
 <em>
  A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
 </em>
 <em>
  As an organization, we take an aptitude and competency-based hiring approach.
 </em>
 <em>
  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
  <br/>
  <br/>
 </em>
</div>


Junior Analyst, Search Engine Marketing

Horizon Media, Inc.

<div><div>Job Description</div><div><div><div>
Who We Are</div></div><div><div>
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms, headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently recognized to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain&rsquo;s New York Business, and Los Angeles Business Journal. Together we are building a place of belonging.<br>
<br>
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allow us to create a more rewarding culture and experience together.</div></div><div></div><div><div><br>
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.</div></div><div><div><br>
<br>
Job Summary</div></div><div><div>
Horizon Media&rsquo;s Junior Analyst is a 6-month long, full time, hands-on position in which a Jr. Analyst is trained in PPC (Pay Per Click). Junior Analysts will receive training in tools, concepts, best practices, and more. Critical components of the training will include:</div></div><div><ul><li><div>
Identifying and developing keywords to capitalize on search marketing trends</div></li></ul></div><div><ul><li><div>
Advanced bid optimizations</div></li></ul></div><div><ul><li><div>
Performance analysis</div></li></ul></div><div><ul><li><div>
Testing and measurement methodology</div></li></ul></div><div></div><div><div><br>
Participants will have the opportunity to be promoted into Analyst level employees after the 6-month period, contingent upon their performance in the role (<i>note that this is not a guarantee</i>).</div></div><div></div><div><div><br>
What You&rsquo;ll Do<br>
Over six months, fellows will be trained and brought up to speed in the below areas:</div></div><div><ul><li><div>
(20%) Campaign launches</div></li></ul></div><div><ul><li><div>
Keyword research and development</div></li></ul></div></div><div><div><ul><li><div>
Ad copy creation and landing page mapping</div></li></ul></div><div><ul><li><div>
Campaign builds</div></li></ul></div><div><ul><li><div>
(20%) Analysis</div></li></ul></div><div><ul><li><div>
Understand media math and metric relationship to develop daily performance analysis and optimization recommendation to internal teams</div></li></ul></div><div><ul><li><div>
Assist in generating weekly, bi-weekly, monthly, and quarterly performance insights for clients</div></li></ul></div><div><ul><li><div>
(20%) Ongoing optimization</div></li></ul></div><div><ul><li><div>
Bid and budget optimization</div></li></ul></div><div><ul><li><div>
Negative keyword build and implementation</div></li></ul></div><div><ul><li><div>
Ad and landing page refresh</div></li></ul></div><div><ul><li><div>
Billing updates and Insertion Order (IO) adjustments</div></li></ul></div><div><ul><li><div>
(20%) Use of standard PPC platforms and tools like Google Ads, Microsoft Ads, Search Ads 360, Kenshoo, SEM Rush, and others</div></li></ul></div><div><ul><li><div>
(20%) In addition to above, providing consistent and effective support to Supervisor such as generating meeting notes, creating internal/external meetings, and others</div></li></ul></div><div><div>
Who You Are</div></div><div><ul><li><div>
Have general knowledge or interest in PPC and/or SEO</div></li></ul></div><div><ul><li><div>
An analytical thinker with interest and capabilities to work with large data sets and numbers</div></li></ul></div><div><ul><li><div>
Have strong ability to digest information and follow managerial guidance</div></li></ul></div><div><ul><li><div>
An independent worker with strong time management and organization skills</div></li></ul></div><div><ul><li><div>
A strong team player, willing to roll up your sleeves and collaborate on day-to-day &amp; ad hoc tasks</div></li></ul></div><div><ul><li><div>
Nimble and flexible with the ability to succeed in a fast-paced environment</div></li></ul></div><div><ul><li><div>
Able to deal with multifaceted projects and manage details with a commitment to follow-through and minimizing mistakes</div></li></ul></div></div><div><div><div><br>
Preferred Skills &amp; Experience</div></div><div><ul><li><div>
To be eligible for the Junior Analyst role, candidates must be ready to work full time, 40 hours per week</div></li></ul></div><div><ul><li><div>
Basic level of MS Excel and PowerPoint knowledge</div></li></ul></div><div><ul><li><div>
Interest in, and general knowledge of, PPC or SEO</div></li></ul></div><div><ul><li><div>
A marketing degree is a &ldquo;nice to have,&rdquo; but not required</div></li></ul></div><div><ul><li><div>
General interest in the media/advertising industry is preferred</div></li></ul></div><div><ul><li><div>
Google / Microsoft Ads or other SEM related certification is not required but preferred</div></li></ul></div><div></div><div><div><br>
Certificates, Licenses, and Registrations</div></div><div><div>
No requirements</div></div><div></div><div><div><br>
<br>
Physical Activity and Work Environment</div></div><div><div>
No requirements</div></div><div></div><div><div><br>
#LI-KK1</div><div>
#LI-HYBRID</div><div>
#HMI</div></div></div><div></div><div><div><i><br>
The statements</i><i> </i><i>herein</i><i> </i><i>are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties</i><i>,</i><i> </i><i>and skills</i><i> </i><i>required of</i><i> </i><i>personnel so classified. Furthermore, they do not</i><i> </i><i>establish</i><i> </i><i>a contract for employment and are subject to change at the discretion of the employer.</i></div></div><div></div><div><i>
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</i></div><div></div><div>
Salary Range</div>
$40,000.00 - $50,000.00<div></div><div><i>
A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education,</i><i> licensure/certifications,</i><i> and qualifications for the role. </i><i>As an organization, we take an aptitude and competency-based hiring approach.</i><i> </i><i>We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</i></div></div>

Paradox

<div><p><b>Your work days are brighter here.
</b></p><p></p><p>We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.
</p><p></p><p><b>About the Team
</b></p>At Workday, we help the world&rsquo;s largest organizations adapt to what&rsquo;s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we&rsquo;re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
<br>
<br>
The Digital Channels team at Workday leads organic search &amp; paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.
<p></p><p><b>About the Role
</b></p><p></p><p>Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).
</p><p></p><p>Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.
</p><p></p><p>This position reports to the Global Search Lead.
</p><p></p><p><b>Responsibilities
</b></p><ul><li><p>Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.
</p></li><li><p>Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.
</p></li><li><p>Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.
</p></li><li><p>Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.
</p></li><li><p>Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.
</p></li><li><p>Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.
</p></li><li><p>Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.
</p></li><li><p>Perform technical SEO audits to identify and help resolve website issues that hinder search performance.
</p></li><li><p>Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.
</p></li><li><p>Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.
</p></li><li><p>Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.
</p></li><li><p>Support the definition of SEO processes to continue to drive scale and efficiency.
</p></li></ul><p></p><p><b>To succeed in this role you should be someone others might describe as:
</b></p><ul><li><p>A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.
</p></li><li><p>Results-oriented, creative, and highly organized with meticulous Attention to Detail.
</p></li><li><p>Possessing excellent verbal and written Communication and presentation skills.
</p></li><li><p>A fun, ethical, and passionate team player with a sense of humor.
</p></li><li><p>Possessing foundational content writing and editing skills.
</p></li></ul><p></p><p><b>About You
</b></p><p></p><p><b>Basic Qualifications:
</b></p><ul><li><p>Bachelor&rsquo;s degree or equivalent experience.
</p></li><li><p>5+ years of experience in SEO.
</p></li><li><p>Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.
</p></li><li><p>Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.
</p></li><li><p>Solid MS Excel skills (vlookups, pivot tables, data analysis).
</p></li><li><p>Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.
</p></li><li><p>Proven experience managing regional SEO, especially for multi-language and multi-country strategies.
</p></li><li><p>Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.
</p></li></ul><p></p><p><b>Other Qualifications:
</b></p><ul><li><p>Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
</p></li><li><p>Self-starter with the ability to work independently and as part of a team.
</p></li><li><p>Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research &amp; management tools.
</p></li><li><p>Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.
</p></li><li><p>Minimum of 2+ years working in the B2B SaaS vertical (preferred)
</p></li><li><p>Agency experience (preferred)<br>
</p></li></ul><p><br>
<b>Workday Pay Transparency Statement
</b></p><p></p><p>The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate&rsquo;s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday&rsquo;s comprehensive benefits, please click here .
</p><p></p>Primary Location: USA.NY.New York City<br>
<p></p><br>
Primary Location Base Pay Range: $110,400 USD - $165,600 USD<br>
<p></p><br>
Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD<br>
<p><br>
<br>
<b>Our Approach to Flexible Work<br>
</b><br>
</p><p>With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply <b>spend at least half (50%) of our time each quarter in the office or in the field </b>with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote &quot;home office&quot; roles also have the opportunity to come together in our offices for important moments that matter.
</p><p></p><p>Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
</p><p></p><p>Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
</p><p></p><p><b>Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
</b></p><p>At Workday, we value our candidates&rsquo; privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.<br>
</p><p></p><p>Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.<br>
</p><p></p><p>In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.</p></div>

Search Engine Optimization (SEO) Manager

B&H Photo Video

<div>
 <p>
  <strong>
   Job Overview:
  </strong>
 </p>
 <p>
  The SEO Expert is responsible for maximizing search engine rankings for B&amp;H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&amp;H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Essential Responsibilities:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Develop a viable/robust SEO strategy based on SEO best practices and data analytics
  </li>
  <li>
   Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
  </li>
  <li>
   Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
  </li>
  <li>
   Prioritize projects, initiatives and areas of focus based on data analysis
  </li>
  <li>
   Conduct keyword research for individual projects
  </li>
  <li>
   Track and provide regular status reports on ranking positions
  </li>
  <li>
   Request appropriate content and/or refresh existing content to support Search engine ranking needs
  </li>
  <li>
   Request additions and/or modifications to existing category and/or landing pages
  </li>
  <li>
   Develop and implement link building and interlinking strategies
  </li>
  <li>
   Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
  </li>
  <li>
   Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Specific Knowledge, Skills and Abilities:
  </strong>
 </p>
 <ul>
  <li>
   Strong analytic skills, high attention to detail and accuracy
  </li>
  <li>
   Ability to prioritize, multi-task and work with multiple teams on a variety of projects
  </li>
  <li>
   Ability to effectively interact with all levels of end users and technical resources
  </li>
  <li>
   Strong project management and communication skills
  </li>
  <li>
   Energetic and self-motivated
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Preferred Education, Experience and Licenses:
  </strong>
 </p>
 <ul>
  <li>
   Proven SEO experience
  </li>
  <li>
   In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  </li>
  <li>
   Working knowledge of HTML, CSS, and JavaScript development and constraints
  </li>
  <li>
   Knowledge of ranking factors and search engine algorithms
  </li>
  <li>
   Up-to-date with the latest trends and best practices in SEO and SEM
  </li>
 </ul>
</div>


Search Engine Optimization Specialist

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