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influencer marketing director

Influencer

<div>SALARY: $140-160k
Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.
LOCATION: New York (Hybrid)
Who are we?
Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.
Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world&rsquo;s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.
As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.
With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.
Job title
Director, Creative Strategy
Reporting of the role
This role reports to VP of Strategy, Media &amp; Production
Overview of the job
We are seeking a Director of Creative Strategy to help lead our Creative Strategy team. This role is responsible for delivering best-in-class creative work informed by deep category insight, consumer trends, and social-first storytelling. The ideal candidate has experience at Director level, ready to step into an agency leadership role and take ownership of the creative strategy practice. You thrive on building, creating, and evolving the ever-changing creator ecosystem - and continue to push Influencer as a leader in the space.
3 best things about the job<ul><li>
Have a major stake in the growth of Influencer, both internally and externally</li><li>
Autonomy to partner directly with client teams, building trusted relationships that foster long-term impact</li><li>
Join and lead a team of best-in-class strategists</li></ul>
Measures of success - in the first few months, you will have:<ul><li>
Developed a full understanding of Influencer's capabilities and offerings, and helped improve any gaps</li><li>
Built strong working relationships with both internal teams and client stakeholders, becoming a trusted extension of their marketing departments</li><li>
Managed internal resourcing and bandwidth across the team to temper expectations</li></ul>
Roles &amp; responsibilities:<ul><li>
Lead the vision, standards, and growth of the Creative Strategy practice, ensuring best-in-class thinking across all verticals and clients in partnership with senior leadership</li><li>
Partner with the VP, leadership, and client teams to set strategic direction, positioning Influencer as a category leader in creator marketing</li><li>
Build, mentor, and manage a high-performing team of strategists, balancing resourcing and bandwidth while fostering career growth</li><li>
Establish and refine processes, tools, and frameworks that elevate creative strategy delivery across the agency</li><li>
Drive new business opportunities by shaping pitches, leading workshops, and presenting thought leadership to prospective clients</li><li>
Serve as a senior client partner, cultivating C-suite and senior marketing relationships that extend beyond campaign delivery</li><li>
Oversee the integration of cultural insights, category intelligence, and consumer trends into agency outputs to future-proof creative work</li><li>
Champion innovation in the creator economy, ensuring the agency stays ahead of platform shifts, social storytelling formats, and influencer trends</li><li>
Represent Influencer at industry events, conferences, and IAT meetings to raise visibility of our strategic expertise</li><li>
Collaborate cross-functionally with sales, measurement, and creative leads to connect strategy seamlessly to execution and business outcomes</li></ul>
What you will need:<ul><li>
Minimum of 9 years experience in a creative strategy or brand strategy role within an agency or related environment, with at least 3 years of management experience</li><li>
At least 3 years of hands-on influencer marketing experience with proven knowledge of the creator economy</li><li>
Deep understanding of the agency revenue model (retainers, project-based fees, scopes of work, margins) and ability to connect creative strategy to commercial growth</li><li>
Demonstrated track record of delivering socially-led branded content campaigns across platforms (Meta, TikTok, Snap, YouTube)</li><li>
Experience building, designing, and leading persuasive client decks and presentations</li><li>
Proven ability to distil complex client challenges into clear, insight-driven influencer briefs</li><li>
Strong communication, organisational, and time-management skills</li><li>
Comfortable engaging with and presenting to senior stakeholders (internal leadership, client CMOs, and IAT partners)</li><li>
Adept at balancing competing priorities and managing team bandwidth against client demands</li><li>
High-energy, results-driven leader with both short-term problem-solving skills and long-term vision for growth</li><li>
Collaborative and empathetic, able to partner effectively across functions while fostering team development</li></ul>
A few of our core benefits:<ul><li>
Medical Benefits through Insperity</li><li>
Wellbeing support including EAP &amp; Mental Health cover</li><li>
401K with match opportunity</li><li>
22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)</li></ul>
For more information on our benefits, perks and what makes us unique, please visit our website here
At Influencer, we&rsquo;re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity &amp; Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.</div>

Director, Creative Strategy

Horizon Media, Inc.

<div><div>Job Description</div><div>
Director, Influencer and Paid Social Activation</div><div></div><div>
Who We Are</div><div>
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain&rsquo;s New York Business, and Los Angeles Business Journal.</div><div>
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture and experience together.</div><div>
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.</div><div></div><div>
Job Summary</div><div>
The Director of Influencer and Paid Social Activation will be a key leader, tasked with driving the significant advancement and evolution of our client offerings in two critical areas: influencer marketing and paid social activation. This role is responsible for leading strategy, overseeing best-in-class campaign execution, and managing a high-performing team. The ideal candidate will be a strategic thinker with a proven track record of developing and executing integrated campaigns that drive measurable growth and ROI through influencer partnerships and paid social media.</div><div></div><div>
What You&rsquo;ll Do</div><div>
Integrated Strategy &amp; Practice Leadership</div><ul><li>
Formulate and execute a cohesive vision for integrating influencer marketing and paid social, ensuring that these tactics are a core part of broader go-to-market plans.</li><li>
Lead the creation of innovative, best-in-class proposals that effectively merge influencer and paid social strategies to meet client objectives.</li><li>
Stay at the forefront of industry trends, platforms, and technologies, and translate that knowledge into actionable insights and opportunities for clients and the agency.</li><li>
Develop data and measurement frameworks to prove campaign success, demonstrating ROI and differentiating our capabilities in the market.</li><li>
Establish and nurture relationships with key platforms (Meta, TikTok, YouTube, etc.), technology vendors, and influencer talent partners.</li></ul><div></div><div>
Influencer &amp; Affiliate Marketing Activation</div><ul><li>
Oversee the end-to-end management of influencer marketing campaigns, from strategic planning and talent identification to content approval and performance analysis.</li><li>
Design and manage performance-driven affiliate programs, including developing commission structures that balance creator incentives with client ROAS targets.</li><li>
Lead the team in identifying, vetting, and contracting with a diverse range of creators and influencers.</li><li>
Develop clear, compelling campaign briefs to ensure content is optimized for conversions and brand messaging.</li></ul><div></div><div>
Paid Social Activation &amp; Media Buying</div><ul><li>
Supervise the development and execution of all paid social media plans, ensuring strategies align with client business goals.</li><li>
Oversee the hands-on buying and optimization of campaigns across all relevant social platforms (e.g., Facebook Ads Manager, TikTok Ads, etc.).</li><li>
Ensure the accuracy of tactical execution, including targeting, budget pacing, and performance monitoring, to maximize efficiency and impact.</li><li>
Guide the team in leveraging advanced targeting, A/B testing methodologies, and analytics to drive continuous improvement.</li></ul><div></div><div>
Team Management &amp; Development</div><ul><li>
Lead, mentor, and manage a team of social media and influencer marketing professionals, fostering a collaborative and high-performing culture.</li><li>
Manage performance reviews, set career development goals, and identify training needs to ensure team growth and success.</li><li>
Delegate tasks effectively, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills.</li></ul><div></div><div>
Who You Are</div><ul><li>
A social guru, passionate about the entire social media landscape, from creator culture to paid amplification.</li><li>
A data-driven strategist who is a left- and right-brain thinker, capable of turning analytics into actionable insights.</li><li>
Culturally switched-on, with a deep understanding of how brands can authentically engage with creators and communities.</li><li>
A collaborative team leader, with strong delegation, organization, and mentorship skills.</li><li>
An innovator, who is eager to challenge the status quo and experiment with emerging platforms and strategies.</li><li>
An effective communicator who is confident presenting and selling through ideas to senior leadership and clients.</li></ul><div></div><div>
Preferred Skills &amp; Experience</div><ul><li>
8+ years of experience in digital marketing, with specific, hands-on experience in both paid social media and influencer marketing.</li><li>
Proven track record of managing performance-driven influencer and affiliate campaigns with a focus on DTC, e-commerce, and ROI.</li><li>
Deep expertise with direct social media buying platforms (i.e., Facebook Ads Manager) and a strong understanding of the broader paid social ecosystem.</li><li>
Experience with influencer marketing and affiliate platforms (e.g., CJ, Impact, Rakuten, LTK).</li><li>
Prior experience in a client-facing leadership role, with a demonstrated ability to manage senior stakeholder relationships.</li><li>
Experience managing and leading a team of marketing professionals.</li><li>
Strong negotiation, communication, and relationship management skills.</li><li>
Highly organized, detail-oriented, and capable of managing multiple large-scale projects simultaneously.</li></ul><div></div><div>
#LI-JC2</div><div>
#LI-HYBRID</div><div></div><div>
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</div><div></div><div>
Salary Range</div>
$145,000.00 - $180,000.00<div></div><div>
A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</div></div>

Director, Influencer and Paid Social Activation

L'Oréal

Job Title: Director, Advocacy & Influence - Redken Function: Digital / Brand Engagement Division: Professional Products Division (PPD) Supervisor Title: AVP, Brand Engagement Location: 10 Hudson Yards, NYC
 
Role Overview: The Director of Advocacy & Influence is responsible for the strategic leadership and execution of Redken’s Go-To-Market (GTM) strategy, encompassing both professional hair experts and consumer-facing creators. This leader bridges the gap between technical credibility and mainstream desirability, ensuring the brand’s professional authority is validated by hair experts and amplified by consumer advocates.
 
A critical component of this role involves identifying and nurturing high-impact talent that aligns with Redken’s core values and professional heritage. The Director will oversee relationships with external agency partners, driving accountability and ensuring all activations are executed with strategic cohesion and excellence. You will lead a team to build an "Advocacy Ecosystem" that drives brand awareness, community loyalty, and high conversion across both professional salon and consumer retail channels.
 
Key Job Accountabilities: 
<ul>
<li>Dual-Track Strategy Development: Implement a comprehensive influencer strategy focused on "Authority" (Professional/Expert) and "Reach & Demand" (Consumer).</li>
<li>Network Management: Oversee two distinct advocacy tiers: the professional hairstylist network and a diverse roster of consumer creators.</li>
<li>Complex Contract Negotiation: Lead end-to-end negotiations for high-value professional contracts, including defining "Usage Rights" across Social, TV, In-Salon, and Educational mediums, as well as exclusivity clauses.</li>
<li>Compliance & Disclosure: Ensure all partnerships strictly adhere to global advertising standards (FTC/ASA) and internal L’Oréal legal guidelines regarding professional claims and paid partnership disclosures.</li>
<li>Whitespace Identification: Proactively identify opportunities in the influencer landscape to maintain Redken’s position as a category leader.</li>
<li>Strategic Advisorship: Serve as a strategic partner to the AVP, demonstrating strong executive presence to champion advocacy roadmaps and align cross-functional leaders on high-impact priorities.</li>
<li>Campaign Oversight: Direct "always-on" seeding programs and large-scale paid campaigns for both professional and consumer segments.</li>
<li>Aesthetic Excellence: Ensure brand consistency and high-quality creative output across all influencer-generated content.</li>
<li>Data & Analytics: Track and optimize Share of Influence (SOI), conversion rates, and engagement metrics to maintain Redken’s #1 position in SOI.</li>
<li>Team Leadership: Mentor and grow a high-performing team of Advocacy Managers.</li>
<li>Budget Management: Manage the total advocacy budget, optimizing spend between professional fees, consumer talent, and production costs.</li>
</ul>
Core Digital Skills Required: 
<ul>
<li>Integrated Advocacy Management: Expertise in crafting strategies that leverage both professional and consumer voices to enhance brand reputation and visibility.</li>
<li>ROI & SOI Analysis: Advanced ability to report on how advocacy efforts contribute to SOI growth and overall brand health, providing actionable insights to executive leadership.</li>
<li>Creative Innovation: Ability to generate original ideas and untried approaches that create high added value for the brand.</li>
<li>Consumer & Pro Insight: Deep understanding of the holistic needs and aspirations of both professional stylists and end-consumers in a social context.</li>
<li>Strategic Briefing: Proficiency in providing concise, relevant, and inspiring briefs to partners and agencies to achieve desired brand outcomes.</li>
</ul>
Required Qualifications: 
<ul>
<li>Education: Bachelor’s degree required.</li>
<li>Experience: 7-10 years of experience in Influencer Marketing, PR, or Digital Marketing, preferably within the Beauty or Professional Luxury industry.</li>
<li>Leadership: Proven experience managing teams and external agencies.</li>
<li>Communication: Exceptional negotiation and presentation skills with the ability to influence at the executive level.</li>
</ul>
L'Oréal Benefits & Salary Information: 
<ul>
<li>Salary Range: $140,400 - $200,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level).</li>
<li>Hybrid Work Policy: 3 Days in Office, 2 Days Work from Home.</li>
<li>Competitive Benefits: Medical, Dental, Vision, 401K, and Pension Plan.</li>
<li>Access to Company Perks: VIP Access to L’Oréal’s Internal Shop, Monthly Mobile Allowance, and Mental Health & Wellness programs.</li>
</ul>
Diversity, Equity & Inclusion: Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
 
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
 
Reasonable Accommodations: If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [1] USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
 
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
 
References
 
Visible links
 1. mailto: USApplicationAccommodation@support.lorealusa.com

Director, Advocacy & Influence, Redken

Orchestra

<div>ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today's complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

We're seeking a Director, Influencer Marketing to lead strategic creator, influencer, and celebrity programs for our Real Estate &amp; Hospitality practice, representing clients across tourism boards, destinations, hotel and resort brands, lifestyle real estate developments, hospitality groups and placemaking initiatives.

This role is designed for a modern influence strategist who understands how culture, travel, lifestyle and local storytelling shape perception, visitation and long-term brand affinity. You know how credibility, aesthetic storytelling and cultural relevance drive measurable impact, from destination awareness and brand love to bookings, visitation and real estate demand.

You will architect programs that translate destinations, properties and hospitality experiences into compelling creator-led narratives. You understand how influence works differently across travel, hospitality and real estate &mdash; where visual storytelling, cultural credibility and experiential content drive discovery and decision-making.

This role requires both big-picture strategic thinking and hands-on execution. You will collaborate across PR, social, digital, partnerships, events and paid media teams to build integrated programs that connect online storytelling with real-world experiences, from property launches and hotel openings to destination campaigns, cultural partnerships, and travel moments.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in-office 3 days per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As the Director, Influencer Marketing you will&hellip;
<ul>
<li>Develop and lead integrated creator, influencer and celebrity strategies for hospitality, travel and real estate clients including destinations, tourism boards, hotel brands, lifestyle developments and mixed-use properties</li>
<li>Design programs that support the full hospitality and real estate marketing lifecycle &mdash; from destination awareness and brand storytelling to hotel openings, property launches and long-term visitation or buyer interest</li>
<li>Translate destinations, hospitality experiences and real estate developments into compelling creator-led storytelling that captures the culture, design and lifestyle of a place</li>
<li>Blend organic creator partnerships with paid amplification to maximize reach, optimize performance and drive measurable outcomes including awareness, engagement, visitation intent, bookings and qualified real estate interest</li>
<li>Oversee influencer identification, casting, vetting, negotiation, contracting and content management across campaigns, trips and experiential activations</li>
<li>Build programs that leverage a diverse creator ecosystem including travel creators, design and architecture voices, food and culture storytellers, lifestyle influencers, local tastemakers and celebrity partners</li>
<li>Develop client-facing strategic plans, measurement frameworks and performance reports; present results with clear insights around brand perception, cultural relevance and audience engagement</li>
<li>Collaborate closely with PR, integrated marketing, partnerships, events and social teams to ensure creator activity supports broader destination narratives, brand positioning and launch moments</li>
<li>Connect digital storytelling to real-world experiences, including press trips, influencer travel programs, hotel and resort openings, cultural events, design showcases and destination activations</li>
<li>Stay ahead of emerging platforms, creator formats and cultural travel trends shaping the hospitality and real estate landscape</li>
<li>Foster strong, trusted relationships between clients, creators,local communities and cultural voices</li>
<li>Support new business development by contributing to strategy, scopes of work and proposals for travel, hospitality, destination and real estate prospects</li>
<li>Serve as a strategic advisor to clients on how influence can drive awareness, visitation, brand love and long-term property value</li>
</ul>
Essential skills:
<ul>
<li>5-7 years of relevant experience in influencer marketing, social media, PR, or integrated communications, with a demonstrated track record working with travel, hospitality, lifestyle, tourism, or real estate brands</li>
<li>Proven ability to develop and execute creator-led campaigns that drive cultural relevance and measurable business outcomes, including brand awareness, engagement, visitation intent, bookings, or real estate interest</li>
<li>Strong understanding of the evolving social and digital storytelling landscape, including how travel and lifestyle discovery happens across platforms like Instagram, TikTok, YouTube, Pinterest and emerging creator channels</li>
<li>Deep knowledge of the travel, lifestyle, food, architecture, design and culture creator ecosystem, with a strong pulse on voices shaping how audiences discover destinations and experiences</li>
<li>Expertise in blending organic creator storytelling with paid amplification strategies to maximize reach and drive measurable impact</li>
<li>Ability to balance detail-oriented execution with big-picture strategic thinking, effectively managing multiple clients, creator programs and deadlines</li>
<li>Experience managing and mentoring junior team members while confidently managing up to senior client stakeholders and partners</li>
<li>Desire to constantly innovate and test new things, not just follow a pre-established playbook</li></ul> 


WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $110,000-$125,000 


#LI-BM1 
#LI-Hybrid<div> 

Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.

To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.</div></div>

Director, Influencer Marketing (Real Estate & Hospitality)

Job Title: Director, Advocacy & Influence (Paid/Earned), Kiehl’s
 
Division: Luxe
 
Location: Hudson Yards, New York City
 
Reports To: AVP, Head of Consumer Engagement
 
Who We Are: 
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
 
At L’Oreal our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
 
What You Will Do: 
<ul>
<li>Vision & Strategic Leadership: Set the overall vision and strategic direction for influencer marketing, aligning with overall business objectives. Lead the development and implementation of innovative influencer marketing strategies across all platforms and formats. Lead with a creative and creator first mindset on how Kiehl’s can continue to break the mold in the highly competitive skincare space.</li>
<li>Team Leadership & Organizational Development: Lead and manage the influencer marketing team, overseeing all aspects of team performance, budget management, and strategic planning. Foster a high-performing team culture and drive professional development.</li>
<li>Influencer Relationship Management & Partnership Development: Cultivate and manage relationships with key influencers, agencies, and industry partners. Negotiate major contracts and secure strategic partnerships. Have the ability to strategically think about creators as long team partners and advocates and be able to create last relationships with true meaning for both the brand and creator.</li>
<li>Creative & Entrepreneurial Mindset: Have the ability to understand the dynamic and evolving creator landscape and bring creative and new ideas on how to activate A&I strategy. Think of new ways for the brand to cut through the clutter through culture, creativity and a viral first mindset.</li>
<li>Performance Management & ROI Optimization: Oversee the measurement and analysis of influencer marketing performance, ensuring ROI-positive campaigns. Develop and implement sophisticated measurement frameworks and provide data-driven insights to executive leadership. Be able to lead both paid and earned A&I functions with a data led mind-set, deep ability to understand content creation and be able to adapt our strategy to maximize true market impact.</li>
<li>Cross-Functional Collaboration & Integration: Lead cross-functional collaboration with key stakeholders across the organization, including marketing, PR, legal, e-commerce, sales, and product development. Integrate influencer marketing into broader business strategies and ensure alignment with overall brand messaging.</li>
</ul>
What We Are Looking For: 
Required Qualifications: 
<ul>
<li>Bachelor's degree in Marketing, Communications, or related field.</li>
<li>7+ years of experience in social media or influencer marketing.</li>
<li>Experience developing strategic plans, managing large budgets, leading teams and driving business impact.</li>
<li>Proficiency in Microsoft Office Suite, social media management platforms.</li>
<li>No Physical Requirements of the Role</li>
</ul>
Preferred Qualifications: 
<ul>
<li>Social Media Marketing or Influencer Marketing certifications.</li>
<li>Excellent communication, project management, strategic thinking and leadership skills.</li>
</ul>
Please note: This job description is a general outline and may be subject to change.
 
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
 
Additional Benefits Information As Follows: 
Salary Range [New York]: $138,500-$200,800 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
 
<ul>
<li>Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)</li>
<li>Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)</li>
<li>Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)</li>
<li>Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)</li>
<li>Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)</li>
<li>Employee Resource Groups (Think Tanks and Innovation Squads)</li>
<li>Access to Mental Health & Wellness Programs</li>
</ul>
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
 
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
 
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
 
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind

Director, Advocacy & Influence (Paid/Earned), Kiehls US

L'Occitane

<div>ABOUT ERBORIAN: 
At Erborian, we leverage the power of Korean Skincare to boost both your skin &amp; self-esteem. 
We combine centuries of Korean beauty rituals with cutting-edge science to deliver visible, immediate and effortless results &mdash; empowering you to own your skin and your confidence. 
With a strong double-digit growth, Erborian is currently expanding in the US market. We are seeking a Communication, PR and Brand Director to continue building brand awareness, elevate brand desirability, and advocacy through holistic, purpose-driven communication. 
 
JOB SUMMARY: 
Erborian is seeking a Manager of PR &amp; Influencer Marketing to support the Director of PR &amp; Brand Communication in executing culturally relevant, performance-driven programs that drive brand awareness, earned media value, and retail impact within the U.S. market. 
This role requires a strong executor with proven experience building and managing structured influencer programs at scale. The ideal candidate brings deep knowledge of the beauty influencer landscape, established creator relationships within beauty and lifestyle, and a demonstrated track record of driving organic community growth. 
 
JOB RESPONSIBILITIES: 
Influencer Marketing<ul><li>
Execute Erborian&rsquo;s U.S. influencer strategy across mega, macro and micro creators, driving structured and sustained community growth and retention.</li><li>
Maintain strong, active relationships with talent managers, agents and independent creators.</li><li>
Proactively nurture top organic brand fans and high-potential creators, converting early affinity into retained brand love.</li><li>
Lead paid influencer partnerships end-to-end, including negotiation, usage rights management, contracting, briefing, execution and performance reporting.</li><li>
Oversee evergreen gifting and VIP seeding strategy, ensuring organized, updated and strategic list management.</li><li>
Manage a high-volume influencer program with strong organization, cadence and consistent touchpoints.</li><li>
Continuously cultivate and expand creator relationships aligned with Erborian&rsquo;s heritage and skincare authority.</li><li>
Identify high-performing organic content and flag opportunities for paid amplification.</li><li>
Ensure creator briefs are structured to support both organic storytelling paid usage.</li><li>
Support the development and future launch of an affiliate program.</li><li>
Lead influencer event execution and vendor coordination.</li></ul>
PR Strategy &amp; Earned Media<ul><li>
Support execution of U.S. PR strategy in partnership with agency.</li><li>
Lead launch mailers and support pitch development.</li><li>
Cultivate relationships with editors and tastemakers.</li><li>
Track earned placements and EMV impact.</li></ul>
Performance, Reporting &amp; EMV Strategy<ul><li>
Own KPI tracking across influencer and PR programs.</li><li>
Monitor EMV performance, community growth metrics, and pacing towards goals.</li><li>
Provide performance insights and recommendations to refine programming.</li><li>
Support analysis of influencer activations&rsquo; impact on retail performance</li></ul>
Brand Identity, Self-Esteem Advocacy &amp; Social Impact<ul><li>
Act as a self-esteem advocate, ensuring campaigns and products promote authentic confidence, and emotional well being.</li></ul> 

KEY PERFORMANCE INDICATORS:<ul><li>
EMV Growth</li><li>
Influencer Community Growth + Retention</li><li>
UGC Volume &amp; Quality</li><li>
Paid Influencer Performance</li></ul>
REQUIREMENTS:
<ul><li>3-4 years of experience in influencer marketing within beauty and/or skincare</li><li>
Proven experience managing a high-volume, organized influencer program</li><li>
Established relationships within the beauty, skincare, and wellness influencer space</li><li>
Demonstrated track record of driving organic community growth and sustained creator engagement</li><li>
Strong understanding of negotiating, influencer contracts, usage rights, content briefing, and campaign execution</li><li>
Experience operating within retail-led environments</li><li>
Analytical mindset with fluency in EMV tracking and performance reporting</li><li>
Team player with strong worth ethic</li></ul> 

WHY JOIN US?<ul><li>
Lead a fast growing brand&rsquo;s communication and visibility in one of the brand&rsquo;s most exciting and strategic markets, with strong growth, opportunities, and new exciting partnerships to come.</li><li>
Drive purposeful communication that blends beauty, confidence, and cultural relevance.</li><li>
Collaborate with passionate, international teams across marketing, media, and creative.</li><li>
Thrive in a dynamic, entrepreneurial, and inclusive environment &mdash; where ideas truly come to life.</li></ul> 

PHYSICAL &amp; TRAVEL REQUIREMENTS<ul><li>
Be in our New York office 2-3 days a week for team meetings and to ensure great teams synergies.</li></ul>
The compensation for this role ranges from $90,000- $95,000 (based on skills, experience and with differentials applied if outside of NYC.)<div></div> 
All Applicants:
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Manager, Influencer & PR, Erborian

Petite Plume

<div>About Petite Plume:
Petite Plume is a high-growth luxury lifestyle brand rooted in timeless design, premium craftsmanship, and an unwavering dedication to comfort. We are a direct-to-consumer&ndash;led business, with a rapidly scaling DTC channel at the center of our growth and brand-building strategy.
Alongside our strong online presence, we maintain a selective footprint in major retail doors including Neiman Marcus, Bloomingdale's, Nordstrom, Maisonette, and Shopbop. As we continue to accelerate, we remain grounded in exceptional quality, thoughtful detail, and long-term brand vision.
We are building a team that is energized by growth, motivated by excellence, and excited to help shape what comes next.
About the Role:
We are seeking a strategic, detail-oriented, and creative Influencer &amp; Content Manager to lead our creator partnerships and written content initiatives. This role sits at the intersection of relationship management and brand storytelling, driving growth through influencer collaborations while elevating our brand voice across editorial and digital channels.
This is a high-impact role responsible for building and managing influencer relationships, executing campaigns end-to-end, and owning written content including blogs, briefs, and key brand copy. This role reports to the Director of Marketing.
What you'll do:
Influencer Management &amp; Partnerships
Strategy &amp; Planning
<ul><li>Identify, vet, and onboard aligned influencers across key tiers (micro, mid, top-tier).</li><li>
Develop and refine influencer strategy aligned with seasonal campaigns and launches.</li><li>
Manage gifting, paid partnerships, and affiliate structures.</li><li>
Ensure influencer initiatives align with broader marketing objectives.</li></ul>
Campaign Execution
<ul><li>Lead outreach, negotiations, and contract coordination.</li><li>
Develop clear and compelling creative briefs.</li><li>
Track deliverables, approvals, timelines, and usage rights.</li><li>
Coordinate payment processes and documentation.</li><li>
Maintain organized campaign tracking systems.</li></ul>
Performance &amp; Optimization
<ul><li>Monitor engagement, traffic, and revenue performance.</li><li>
Track CPA, ROI, and overall influencer channel impact.</li><li>
Identify top-performing creators and scale high-impact partnerships.</li><li>
Repurpose influencer content across paid media, email, and website channels.</li></ul>
Content &amp; Copy
Creative Brief Development
<ul><li>Write influencer campaign briefs with clear messaging and positioning.</li><li>
Translate marketing objectives into compelling talking points and hooks.</li><li>
Ensure consistency in brand voice across all external content.</li></ul>
Editorial &amp; Blog Writing
<ul><li>Develop SEO-driven blog content.</li><li>
Write product storytelling, seasonal narratives, and founder features.</li><li>
Create influencer spotlight and editorial features.</li><li>
Create optimized Reddit strategy that funnels through influencer/ambassador.</li></ul>
Content Planning
<ul><li>Align influencer campaigns with seasonal content calendars.</li><li>
Collaborate cross-functionally to support launches and key initiatives.</li></ul>
What you bring:
<ul><li>3&ndash;5+ years of experience in influencer marketing, content marketing, or related roles.</li><li>
Strong negotiation and relationship management skills.</li><li>
Exceptional writing and editing abilities.</li><li>
Experience writing creative briefs and campaign messaging.</li><li>
Strong organizational and project management skills.</li><li>
Analytical mindset with ability to interpret performance data.</li><li>
Familiarity with affiliate platforms and influencer tracking tools preferred.</li><li>
Experience in fashion, beauty, lifestyle, or related industry preferred.</li></ul>
What Success Looks Like:
<ul><li>Influencer channel drives measurable revenue growth.</li><li>
High-performing, long-term creator relationships are established.</li><li>
Brand voice is clear, consistent, and elevated across all written content.</li><li>
Influencer content is effectively repurposed to maximize ROI.</li><li>
Blog and editorial content supports SEO and conversion goals.</li></ul>
Our Benefits: 
As a 100% founder-owned growing startup, we are committed to offering a package that supports employees in life's moments both big and small, including:
<ul><li>Competitive salary</li><li>
5+ weeks total Paid Time Off throughout the year<ul><li>
10 PTO days + 5 sick days</li><li>
11 paid federal holidays</li><li>
Half-day &ldquo;Summer Fridays&rdquo; from Memorial Day to Labor Day</li></ul></li><li>
A 401K and company profit-sharing plan after one year of tenure</li><li>
Generous health, dental, and vision insurance for you and your dependents</li><li>
50% employee discount on petite-plume.com</li><li>
An inclusive, collaborative, and dynamic work environment</li><li>
Annual discretionary bonus program</li><li>
Company offsites 1-2x a year for in-person collaboration and team building</li></ul>
Salary: $70,000 - $80,000
Petite Plume is an equal opportunity employer committed to fostering an inclusive, innovative environment. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. If you have a disability or special need that requires accommodation, please contact us at careers@ petite-plume.com</div>

Influencer Content Manager

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