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brand activation manager

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influencer marketing manager

Moroccanoil

<div>
 
 
 Company Overview
 
 
 
 Inspired by the Mediterranean, Moroccanoil comes to life through our iconic turquoise packaging and signature fragrance, for an exotic experience that transports the senses. Our original Moroccanoil Treatment pioneered oil-infused haircare and sparked global interest in argan oil. At the heart of our brand is the stylist community that inspires us to create effective and easy-to-use products. Today, our mission remains unchanged: to pioneer beauty innovations while making a positive impact. We support animal welfare as a cruelty-free brand with our PETA Beauty without Bunnies certification and partnership with the Humane Society. Ocean conservation and sustainability are central to us, including our collaboration with Oceana. As our journey continues, we strive to make a meaningful difference in our communities and around the world.
 
 
 
 
 
 
 Position Overview
 
 
 
 Under the direction of the Senior Director of Social Media &amp; Influencer, the Influencer Manager will work cross-functionally to lead and scale our influencer programs, driving brand awareness, engagement, and revenue. This role will play a key part in shaping influencer strategy across campaigns, launches, and always-on initiatives, while ensuring seamless execution across a growing number of workstreams. This candidate has strong experience in influencer marketing, is a natural relationship builder, and brings a high level of organization, professionalism, and attention to detail. They are proactive, solutions-oriented, and able to manage multiple priorities in a fast-paced environment.
 
 
 
 
 
 
 
 
 
 Tasks and Responsibilities
 
 
 <ul>
 <li>
 Lead the Ambassador and Influencer Programs across campaigns and always-on initiatives
 </li>
 <li>
 Manage and mentor the Influencer Coordinator, providing guidance, prioritization, and oversight
 </li>
 <li>
 Partner cross-functionally with PR, retail, marketing, paid media, and social teams to support influencer needs across key business moments
 </li>
 <li>
 Attend events to host partners and strengthen relationships within the influencer community
 </li>
 <li>
 Manage multiple campaigns and timelines simultaneously, ensuring strong prioritization and consistent delivery against deadlines
 </li>
 <li>
 Manage and evolve the ambassador program and roster of macro, mid-tier, and micro influencer partners
 </li>
 <li>
 Lead creator sourcing, vetting, and relationship management, building a strong and diverse network of talent
 </li>
 <li>
 Develop and maintain long-term, high-value partnerships with creators and talent teams
 </li>
 <li>
 Serve as a key point of contact for influencer partnerships, ensuring clear communication across internal and external stakeholders
 </li>
 <li>
 Partner cross-functionally to manage content requests featuring ambassador partners across campaigns and initiatives
 </li>
 <li>
 Develop and lead influencer briefing frameworks, creating clear, strategic briefs that support high-quality, on-brand content and efficient execution
 </li>
 <li>
 Review content deliverables and provide feedback to ensure alignment with brand guidelines and campaign objectives
 </li>
 <li>
 Communicate updates and changes across internal teams and external partners
 </li>
 <li>
 Track contracts, usage rights, and deliverables, ensuring all assets are properly documented and shared
 </li>
 <li>
 Organize regular program reviews to assess performance and identify opportunities for optimization
 </li>
 <li>
 Support alignment with international partners by sharing updates on strategy, seeding efforts, and results
 </li>
 <li>
 Lead large-scale influencer seeding initiatives, managing expanded creator lists and ensuring seamless execution across high-volume sends
 </li>
 <li>
 Oversee influencer collective, identifying new talent and maintaining an active, engaged creator network
 </li>
 <li>
 Build and nurture strong relationships with influencers through consistent communication and outreach
 </li>
 <li>
 Partner with cross-functional teams to develop creative mailers aligned with brand priorities and launches
 </li>
 <li>
 Ensure all materials sent to partners are consistent with brand guidelines and messaging
 </li>
 <li>
 Partner with warehouse and operations teams to ensure accurate and timely fulfillment of all influencer sends
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree or higher
 </li>
 <li>
 5&ndash;7+ years of experience in Public Relations, Influencer Marketing, or related experience
 </li>
 <li>
 Strong understanding of and passion for the beauty industry
 </li>
 <li>
 Proven experience managing influencer partnerships, negotiations, and campaigns at scale
 </li>
 <li>
 Strong project management skills with the ability to manage multiple timelines and priorities simultaneously
 </li>
 <li>
 Highly organized with strong attention to detail
 </li>
 <li>
 Excellent verbal and written communication skills
 </li>
 <li>
 Ability to work cross-functionally and represent the team with a high level of professionalism
 </li>
 <li>
 Experience managing or mentoring junior team members preferred
 </li>
 <li>
 Driven self-starter able to take initiative in a fast-paced environment
 </li>
 <li>
 Beauty experience required
 </li>
 </ul>
 
 
 
 
 
 Equal Opportunity Statement
 
 
 
 
 This employer is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected status under federal, state, or local law. We are committed to fostering an inclusive workplace where all individuals feel respected, valued, and empowered.
 
 
</div>

Influencer Marketing Manager

Coty

<div>
 
 
 ASSISTANT MANAGER, INFLUENCER MARKETING/PR
 
 
 
 
 LUXURY MARKETING &ndash; NEW YORK, NEW YORK
 
 
 
 
 
 
 
 COTY is looking for smart leaders who are fast and passionate.
 
 
 
 The Assistant Manager, Influencer Marketing/PR role at Coty offers exposure to luxury brands and impact shaping US press and influencer work.
 
 
 
 
 
 
 Responsibilities
 
 
 
 As our Assistant Manager, you will report to our Senior Manager of Influencer Marketing/Public Relations and support the team in the development and execution of US press and influencer strategies for a portfolio of fragrance brands (BOSS and Gucci Fragrances) to maximize social content, press coverage and positive consumer engagement. The Assistant Manager will help shape and execute 360&deg; programs that maximize brand awareness, consideration, and demand&mdash;spanning paid and earned influencer initiatives, press outreach and event execution. Additionally, they will support the team in budget management, external agency management, as well as the creation of strategic activation evaluations and recaps.
 
 
 
 
 
 The Assistant Manager, PR &amp; Influencer Marketing, should excel at managing multiple priorities, staying highly organized with strong communication skills, and approaching work proactively with a positive, collaborative mindset. The ideal candidate is an avid social media consumer, who is in tune with digital trends and the influencers and competitive brands setting those trends. The position calls for a team-player and consummate professional with a positive attitude who will represent the department and brands in a positive light and serve as department ambassador both internally and externally, communicating effectively on behalf of the team/brands.
 
 
 
 
 
 
 Your main focus:
 
 
 
 Influencer Management &amp; Execution:
 
 <ul>
 <li>
 Assist in the creation, management and execution of US influencer paid campaigns and unpaid activations to secure extensive social coverage and awareness across a variety of social platforms in the US market
 </li>
 <li>
 Maintain an understanding of the overall influencer landscape and functionality related to each social media platform; research and stay up-to-date on top tier influencer brand partnerships and monitor competitive partnerships regularly; share updates to Leadership as requested
 </li>
 <li>
 Assist in management of external agencies on the execution of influencer initiatives, developing content briefings and contract negotiations to ensure strategic and executional excellence
 </li>
 <li>
 Support planning and execution of local and global events, tastemaker partnerships, sponsorships, and in‑market activations
 </li>
 <li>
 Oversee purchase order process for timely payments of agencies, influencer partners and contracted vendors
 </li>
 </ul>
 
 
 
 
 Press Management &amp; Execution:
 
 <ul>
 <li>
 Assist in developing the US editorial strategy to help secure earned features, product placements, and brand storytelling moments
 </li>
 <li>
 Originate and execute pitches relating to brand news, innovations, trends and seasonal angles to key beauty editors and writers
 </li>
 <li>
 Manage creation and distribution of press materials, including press releases, fact sheets, media alerts, and Q&amp;A documents
 </li>
 <li>
 Manage day‑to‑day press requests, including sample sends, image requests, product information, and expert commentary
 </li>
 <li>
 Develop and maintain strong editorial relationships to support ongoing earned press coverage
 </li>
 </ul>
 
 
 
 
 PR &amp; Influencer Reporting, Analysis &amp; Recommendations:
 
 <ul>
 <li>
 Oversee all PR and influencer reporting, including press coverage tracking, influencer performance monitoring, and recap development across platforms such as Traackr, DMR, and supplemental tools
 </li>
 <li>
 Analyze press and influencer activations to identify key insights, trends, and optimization opportunities that inform broader brand strategies
 </li>
 <li>
 Maintain and update trackers for pending requests, coverage status, influencer deliverables, and content performance to ensure real‑time visibility across programs
 </li>
 <li>
 Support the development of strategic recommendations that strengthen earned media impact, refine influencer partnerships, and enhance 360&deg; campaign performance
 </li>
 </ul>
 
 
 
 
 Business Processes &amp; Operations:
 
 <ul>
 <li>
 Assist in managing detailed brand budgets across influencer, press, and event programs
 </li>
 <li>
 Oversee purchase orders, timely processing of invoices, and payments for agencies, influencer partners, and vendors
 </li>
 <li>
 Manage forecasts and product orders using SAP/Ariba and coordinate with local IM and cross‑functional teams
 </li>
 <li>
 Manage product closet inventory with accuracy, organization, and allocation strategy
 </li>
 <li>
 Ensure smooth operational flow between teams by maintaining organized documentation and efficient internal processes
 </li>
 </ul>
 
 
 
 
 Team Support &amp; Communication:
 
 <ul>
 <li>
 Act as a liaison with Global Influencer Marketing, US/Global Marketing, Digital, Media, E‑Comm, and agency partners to support 360&deg; communications
 </li>
 <li>
 Collaborate across the PR/IM team on cross‑portfolio initiatives, including desksides, award submissions, and press moments
 </li>
 <li>
 Communicate clearly and professionally on behalf of the department and uphold Coty&rsquo;s luxury brand standards
 </li>
 </ul>
 
 
 
 
 
 Working for Coty means
 
 
 
 The team consists of an Assistant Manager working closely together with Senior Managers, Directors and Coordinators across Luxury US Influencer Marketing &amp; PR, as well as several departments such as Marketing, Global IM/PR, Mailroom and Product Development. The environment is fast-paced, supportive, and highly cross-functional, with a strong culture of teamwork, problem-solving, and shared wins.
 
 
 
 
 
 
 
 Qualifications
 
 
 
 We&rsquo;d love to see candidates who have:
 
 
 
 
 
 
 Essential:
 
 
 <ul>
 <li>
 4-year Undergraduate Degree in Communications or Related Field
 </li>
 <li>
 3+ years of Public Relations, Influencer Marketing, Event Planning and/or related experience
 </li>
 <li>
 Experience in event management and execution
 </li>
 <li>
 Experience managing influencer campaigns
 </li>
 <li>
 Interest in the Beauty, Public Relations and Influencer Marketing industries
 </li>
 <li>
 Understanding of paid social, usage rights, and creator partnerships
 </li>
 <li>
 Strong organizational, administrative and written/verbal communication skills with high attention to detail
 </li>
 <li>
 Proven experience partnering effectively with cross-functional teams
 </li>
 <li>
 Shows initiative, integrity, dependability and a positive, proactive attitude
 </li>
 <li>
 Comfortable managing multiple tasks in a fast-paced environment with a proactive, solution-oriented mindset while demonstrating adaptability, strong problem-solving skills, and resourcefulness; special skills required:
 </li>
 <li>
 Strategic - Planning, adaptation, administration, facilitation, creativity, problem analysis, understanding timelines, cultural awareness, business intelligence, inspiration, collaboration, industry knowledge, detail oriented, organized
 </li>
 <li>
 Business - monitoring, product knowledge, account administration, automated office systems, multi-tasking, follow-through, analytical, quantitative, organizational, detail-oriented, time management
 </li>
 <li>
 Creativity and Innovation - Creativity, savvy, originality, brand understanding
 </li>
 <li>
 Leadership and Personal - Motivating others, initiative, communication, engaged, integrity, dependability, flexibility, agility, tenacity, passion, resourceful, proactive, positive
 </li>
 </ul>
 
 
 
 
 
 Our Benefits
 
 
 
 As our Assistant Manager, this is unique role with a genuine opportunity to make an impact. You&rsquo;ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
 
 
 Coty&rsquo;s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
 
 
 
 
 <ul>
 <li>
 Base Salary Range: $80,000-$90,000
 </li>
 <li>
 Comprehensive health, dental, and vision benefits.
 </li>
 <li>
 Generous PTO and holiday schedule.
 </li>
 <li>
 Employee discounts across Coty&rsquo;s luxury portfolio.
 </li>
 </ul>
 
 
 
 
 
 About Coty
 
 
 
 Coty is one of the world&rsquo;s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.
 
 
 Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you&rsquo;re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible &ndash; we&rsquo;d love to hear from you.
 
 
 Coty is deeply committed to creating a more open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
 
 
 
 
 
 
 EQUAL EMPLOYMENT OPPORTUNITIES
 
 
 
 We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
 
 
 English - Please click on this link to review the Notification of Equal Opportunity Rights poster
 
 
 Espa&ntilde;ol - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo
 
</div>

Junior Influencer Marketing Manager

HelloFresh

Job Description: You will be a key leader within the Influencer Marketing team and programs that are business critical for HelloFresh Group, driving our influencer and content strategy across North America. This role oversees emerging media channels in the growth partnerships organization across our brands: HelloFresh, Factor, Green Chef and EveryPlate - with a heavy focus (80%+) on HelloFresh. Our ideal candidate will be a thought leader and marketing/partnership expert &ndash; and will work cross functionally with peers across the organization. This is a high performance/high impact role driving growth at HelloFresh Group. Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations, analyzing influencer performance and driving efficient optimizations to achieve our ambitious customer acquisition goals for HelloFresh - owning and scaling learnings from HelloFresh to and from other brands in our portfolio. You will &hellip; Drive efficient customer acquisition working with our high volume influencer marketing channels. Directly manage multiple, complex partnerships with influencers and agencies across several influencer segments and help define strategic direction. Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc. across multiple campaigns Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs. Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports. Be accountable for best in class execution of Influencer Marketing in partnership with internal and external partners. Architect and implement sound processes, budget pacing &amp; stewardship, aggressive negotiations &amp; innovative deal structures that set brands up for rapid and sustainable growth. Develop meaningful creator relationships that engage audiences with our services and brands Put customer front and center and optimize channel UX in partnership with site/product team Proactively identify and implement data driven optimizations on an ongoing basis to drive performance improvement WoW and MoM in identified KPIs Partner closely with Data Science and Marketing Analytics to develop, implement and continuously validate robust measurement / attribution approaches. Proactively evaluate and identify opportunities for incremental growth. Act with curiosity and creativity. Innovate and lead new testing initiatives including new channel/partner launches (collaborating with other channels where relevant) to both validate performance and drive incremental growth. Explore new approaches, products, services and expansion opportunities that drive business strategy. Manage relationship(s) with external agencies as well as direct partners Evaluate, negotiate, onboard and proactively manage new / existing partners as needed Work cross functionally with relevant internal stakeholders on business cases, contracts, fee / commission oversight &amp; negotiations, RFP management, invoicing / auditing Partner with Brand Strategy, Creative, and our Social teams to develop influencer led content You are&hellip; A fearless relationship manager, earning trust with internal and external partners to nurture collaboration and build &quot;win-win&quot; partnerships. A marketing expert with &quot;test and learn&quot; experience and strong ability to document and share best practices. Innovative, resourceful &amp; solution oriented - proactively seeking input from peers and leaders in complex problem solving. Data driven. Advising and using data to explain performance and recommend optimizations or strategic changes. Continuously aligning team priorities to company and team objectives, setting expectations for success and allocating resources effectively. An efficient project manager with strong written and oral communication skills. Egoless, creating an inclusive environment that encourages ideas and promotes cross team collaboration. You have&hellip; 5-7 years of relevant professional experience with concrete, consistent results Experience in performance marketing or partnerships, with past experiences in US influencer marketing; In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus At least 2+ years of influencer and/or agency management, with experience leading &amp; influencing others Experience managing Partnership Ads (whitelisting, dark-posting) and negotiating paid usage rights with talent and agency partners directly Background in eCommerce and/or subscription business models is a plus Background in food and beverage, subscription or related verticals (cooking, etc) a plus Strong business writing skills Substantial experience working with performance marketing metrics (revenue share, CAC, incremental or marginal CAC, LTV, ROI). A proven track record in Influencer marketing campaign strategies and execution; robust playbook of available optimization and growth levers Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus High school diploma or GED &amp; Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required You'll get&hellip; Competitive salary, 401k with company match that vests immediately upon participation Generous PTO, including sabbatical, and parental leave of up to 16 weeks Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment Tuition reimbursement for continuing education (upon 2 years of service) Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+ Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

Manager, Influencer Marketing

The Fragrance Group

<div>
 
 
 
 About the Role
 
 
 
 
 The Fragrance Group is seeking a Brand Activation Manager to lead the launch and ongoing consumer engagement strategy for a new brand initiative. This is a high-visibility, hands-on role at the intersection of experiential marketing, brand activation, influencer strategy, and social community management. The right person is equally comfortable building a strategy and executing it on the ground.
 
 
 
 
 
 This role reports directly to the SVP of Sales with a dotted line to the Director of E-commerce and works closely with agency partners, internal creative resources, and cross-functional teams to bring the brand to life across every consumer touchpoint.
 
 
 
 
 
 
 
 What You Will Own
 
 
 
 
 
 Campaign and Activation Planning
 
 
 <ul>
 <li>
 Build and manage annual and seasonal brand activation calendars aligned with key marketing and launch milestones.
 </li>
 <li>
 Develop integrated strategies across experiential, influencer, retail, and social channels.
 </li>
 <li>
 Own timelines, budgets, and deliverables from concept through execution.
 </li>
 </ul>
 
 
 
 
 
 Experiential and Event Marketing
 
 
 <ul>
 <li>
 Plan and execute live events, pop-ups, and brand experiences end to end.
 </li>
 <li>
 Manage production logistics, vendor relationships, and on-site execution.
 </li>
 <li>
 Ensure every activation reflects brand standards and delivers measurable consumer engagement.
 </li>
 </ul>
 
 
 
 
 
 Social and Community Management
 
 
 <ul>
 <li>
 Own the brand's social presence and community engagement strategy across platforms.
 </li>
 <li>
 Develop content direction and manage the brand voice across all channels.
 </li>
 <li>
 Stay ahead of cultural trends and ensure the brand shows up authentically and relevantly in the social landscape.
 </li>
 <li>
 Comfort with appearing on camera for brand moments, activations, and ambassador content is required.
 </li>
 </ul>
 
 
 
 
 
 Influencer and Partnerships
 
 
 <ul>
 <li>
 Identify, develop, and manage influencer partnerships and brand ambassador relationships.
 </li>
 <li>
 Execute product seeding, gifting, and engagement programs.
 </li>
 <li>
 Ensure all creator content aligns with brand tone, standards, and compliance.
 </li>
 </ul>
 
 
 
 
 
 Retail and In-Store Activations
 
 
 <ul>
 <li>
 Support retailer collaborations and rollout activations across key domestic partners.
 </li>
 <li>
 Coordinate execution toolkits for field teams and ensure consistent brand representation across all retail touchpoints.
 </li>
 </ul>
 
 
 
 
 
 Project Management
 
 
 <ul>
 <li>
 Own the operational backbone of this role.
 </li>
 <li>
 Manage multiple concurrent workstreams, agency relationships, vendor timelines, and cross-functional deliverables simultaneously.
 </li>
 <li>
 Maintain accountability across every activation from brief through reporting.
 </li>
 </ul>
 
 
 
 
 
 Analytics and Reporting
 
 
 <ul>
 <li>
 Track performance across events, influencer programs, and social channels.
 </li>
 <li>
 Compile post-activation reports and apply insights to continuously optimize future programs.
 </li>
 <li>
 Present results and recommendations to senior leadership on a regular cadence.
 </li>
 </ul>
 
 
 
 
 
 
 What We Are Looking For
 
 
 
 <ul>
 <li>
 5+ years of experience in brand activation, experiential marketing, or a closely related field.
 </li>
 <li>
 Background in beauty, fragrance, fashion, or premium consumer goods strongly preferred.
 </li>
 <li>
 Proven ability to own multi-channel activations and cross-functional projects from concept through execution.
 </li>
 <li>
 Strong project management skills with the ability to manage competing priorities in a fast-moving environment.
 </li>
 <li>
 Experience owning activation budgets and vendor relationships with the ability to forecast costs and negotiate effectively.
 </li>
 <li>
 Comfort with social media and community management with an understanding of how to build brand presence authentically across platforms.
 </li>
 <li>
 Comfort being on camera for brand moments and ambassador content. This role will be a visible face of the brand in the market.
 </li>
 <li>
 Willingness to travel 20 to 30 percent of the time domestically and internationally.
 </li>
 </ul>
 
 
 
 
 
 
 Why Join
 
 
 
 
 Play a central role in launching an exciting new brand initiative from the ground up. Opportunity to shape the activation strategy and brand presence from day one. Collaborative environment with agency support, internal creative resources, and strong leadership partnership. Competitive compensation and full benefits package.
 
 
 
 
 
 
 
 Location and Work Model
 
 
 
 
 Onsite at New York City headquarters in Herald Square four days per week. Travel expectation 20 to 30 percent for activations, events, and key meetings.
 
 
 
 
 
 
 
 Compensation
 
 
 
 <ul>
 <li>
 Base salary range of $115,000 to $140,000 with flexibility for exceptional candidates plus performance bonus.
 </li>
 </ul>
 
 
 
 
 
 Application Statement
 
 
 
 We&rsquo;re looking for candidates who thrive on creativity, operational excellence, and delivering unforgettable brand experiences. If this sounds like you, apply today.
 
 
 
 
 
 
 
 Additional Job Application Terms
 
 
 
 
 
 This job is part of LinkedIn&rsquo;s Full-Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding those based in Alaska, Hawaii, Nevada, South Carolina, or West Virginia.
 
 
</div>

Brand Activation Manager

Rylo

<div>
 
 Description
 
 
 
 Rylo is looking for a strategic and creative
 
 Social Media Lead
 
 to own our social media presence, grow and engage our community, and drive our influencer strategy. This role is ideal for someone who understands content, advocacy, and community-building, and can represent Rylo authentically across digital platforms and in-person events
 
 .
 
 
 
 
 On a Day-to-day Basis, You Will
 
 
 
 <ul>
 <li>
 Own the strategy, execution, and performance of Rylo&rsquo;s social media channels, including LinkedIn, X, Instagram, Meta, TikTok, and more.
 </li>
 <li>
 Plan and manage content calendars, creating platform-specific content that drives growth, engagement, brand awareness, and product adoption.
 </li>
 <li>
 Collaborate with creative and editorial teams to develop compelling content, campaigns, and brand storytelling.
 </li>
 <li>
 Monitor social trends, audience sentiment, and industry conversations to keep Rylo relevant and culturally attuned.
 </li>
 <li>
 Grow Rylo&rsquo;s visibility through community-building, partnerships, advocacy initiatives, and influencer collaborations.
 </li>
 <li>
 Represent Rylo at industry events, conferences, panels, and networking opportunities.
 </li>
 <li>
 Analyze social and campaign performance, applying insights to improve content, engagement, and conversions.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 5+ years of experience in social media, influencer marketing, community management, brand marketing, or advocacy.
 </li>
 <li>
 Proven track record of growing social media audiences, engagement, and brand awareness across multiple platforms (such as LinkedIn and X).
 </li>
 <li>
 Strong copywriting, storytelling, and content strategy skills.
 </li>
 <li>
 Experience building and engaging online communities and strategic partnerships.
 </li>
 <li>
 Passion for inclusivity, accessibility, and empowering underserved communities.
 </li>
 <li>
 Strong project management skills and the ability to manage multiple campaigns and stakeholders.
 </li>
 <li>
 Confident public speaker or on-camera presence (with or without interpretation).
 </li>
 <li>
 Familiarity with social media analytics and performance optimization.
 </li>
 <li>
 Experience with influencer partnerships, creator outreach, or influencer marketing is a plus.
 </li>
 <li>
 Video editing or visual storytelling experience is a bonus.
 </li>
 <li>
 Availability to work hours aligned with the Eastern Time Zone.
 
 
 </li>
 </ul>
 
 Compensation
 
 
 
 $90,000&ndash;$120,000 per year, depending on experience and qualifications.
 
 
 
 Nice To Have
 
 
 
 <ul>
 <li>
 Deep understanding of Deaf culture and communication access.
 </li>
 <li>
 Proficiency in ASL, or strong comfort working with ASL interpreters in Deaf-led spaces.
 </li>
 <li>
 Deep understanding of the accessibility landscape, including relay services (IP CTS, IP Relay) and assistive communication technologies.
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 
 😁
 
 Work on a fulfilling, life-changing product (literally)
 
 
 🗝️ Join as a key player at an early stage and receive generous options
 
 
 🏖 Unlimited time off and sick days
 
 
 👯&zwj;&male;️ Annual company get-together
 
 
 🩺 Medical, Dental, and Vision plans with FSA, HSA, and Telehealth benefits
 
 
 💸 401(k) plan with company match
 
 
 
 About Us
 
 
 
 Rylo is the communication engine for people who are Deaf or hard of hearing. Communication belongs to everyone, and we strongly believe that no moment should go missing.
 
 
 We work alongside the community. We know the barriers, and we're here to tear them down. Our tools are built for individuals and the businesses that serve them.
 
 
 Rylo is backed by investors who believe in the work we do: General Catalyst , Canaan , Comcast , Vertex , Precursor , Contour , Cardumen , Techstars , and more.
</div>

Social Media Lead

Cloetta

<div>
 
 
 Trade Marketing &amp; Brand Activation Manager: US
 
 
 
 
 LOCATION:
 
 United States; NYC Preferred (Remote, with domestic travel)
 
 
 
 REPORTS TO:
 
 U.S. Country Manager (Strong functional link to Global Brand &amp; Marketing)
 
 
 
 
 
 
 TREAT YOURSELF, WORK WITH US
 
 
 
 As Cloetta accelerates its expansion in the United States, we are building a dedicated U.S. team to create a scalable, competitive, and consumer-relevant platform for long-term growth.
 
 
 Cloetta is Northern Europe&rsquo;s leading confectionery company, with a portfolio of iconic brands and a long heritage of craftsmanship, quality, and joy. With early U.S. market entry complete, the next phase is to build strong retailer engagement and consumer activation programs that introduce our beloved European brands to American shoppers in a way that is locally relevant, culturally resonant, and commercially impactful.
 
 
 
 
 
 The U.S. Trade Marketing &amp; Brand Activation Manager is a key role in this journey. This position will help bring Cloetta&rsquo;s brands to life in the U.S. market by supporting retail customers, executing activation programs, and ensuring excellent local execution across retailer and consumer touchpoints.
 
 
 This is about helping translate strategy into action. You will work closely with Sales, Global Marketing, agency partners, and retail customers to support awareness, trial, and long-term brand growth.
 
 
 
 
 
 
 YOUR MISSION &amp; THE IMPACT YOU&rsquo;LL MAKE
 
 
 
 As U.S. Trade Marketing &amp; Brand Activation Manager, your mission is to support the successful execution of marketing, shopper marketing, and retailer activation initiatives that help Cloetta&rsquo;s brands grow in the U.S. market across retail, digital, and experiential touchpoints.
 
 
 
 
 
 You will:
 
 
 &bull; Independently manage the execution of U.S. marketing plans rooted in global brand strategy.
 
 
 &bull; Adapt approved global assets and materials for U.S. retailer and consumer engagement.
 
 
 &bull; Execute retailer programs, shopper marketing initiatives, trade shows, and retailer-facing marketing activities.
 
 
 &bull; Partner closely with Sales, Global Marketing, agencies, and retail partners to ensure consistent and effective execution.
 
 
 &bull; Build awareness, trial, and retailer engagement for Cloetta brands across multiple channels.
 
 
 This is a role for a doer and builder, someone who enjoys turning plans into action while operating in a fast-moving and entrepreneurial environment.
 
 
 
 
 
 
 KEY RESPONSIBILITIES
 
 
 
 &bull; Execute U.S. marketing initiatives aligned with global brand strategies and priorities.
 
 
 &bull; Adapt global assets and toolkits for U.S. retailer and consumer needs.
 
 
 &bull; Coordinate project timelines and own the successful delivery of marketing programs.
 
 
 &bull; Ensure consistent brand execution across retail, digital, and experiential touchpoints.
 
 
 
 
 
 
 Drive Retail &amp; Trade Marketing Excellence
 
 
 
 &bull; Create sell-in materials, retailer programs, and shopper marketing initiatives.
 
 
 &bull; Lead retailer presentations, category reviews, and activation plans alongside the Sales team.
 
 
 &bull; Lead retail promotions and retailer-specific marketing programs.
 
 
 &bull; Ensure brand consistency across all retailer-facing materials.
 
 
 
 
 
 
 Lead Events, Sampling &amp; Consumer Activation
 
 
 
 &bull; Independently manage trade shows, sampling events, retailer meetings, and consumer experiences that introduce Cloetta brands to U.S. shoppers.
 
 
 &bull; Own influencer, social, and experiential programs in partnership with agency partners.
 
 
 &bull; Execute launch initiatives and promotional programs across key channels.
 
 
 
 
 
 
 Manage Agencies, Partners &amp; Projects
 
 
 
 &bull; &nbsp;Manage U.S. creative, digital, PR, and experiential agencies.
 
 
 &bull; Manage timelines, project deliverables, and activation calendars.
 
 
 &bull; Connect global and local stakeholders to ensure aligned execution.
 
 
 
 
 
 
 Insights &amp; Continuous Improvement
 
 
 
 &bull; Analyze U.S. consumer trends, category dynamics, and competitive activity to inform business strategy and decision-making.
 
 
 &nbsp;Lead evaluation of marketing and promotional performance, providing strategic insights and recommendations to optimize effectiveness.
 
 
 Identify and drive opportunities to enhance retailer partnerships, strengthening engagement and activation impact.
 
 
 
 
 
 
 WHO YOU ARE
 
 
 
 You are an organized and proactive marketer who enjoys bringing plans to life and working across multiple teams.
 
 
 
 
 
 You combine strong project management skills with commercial awareness and enjoy supporting both retailer-facing and consumer-facing initiatives. You are collaborative, detail-oriented, and energized by working in a growing business environment.
 
 
 
 
 
 
 Experience &amp; Background
 
 
 
 &bull; 3&ndash;6 years in trade marketing, shopper marketing, retailer marketing, brand activation, or related CPG marketing roles.
 
 
 &bull; Experience within food, beverage, confectionery, consumer packaged goods, or retail industries preferred.
 
 
 &bull; Experience supporting retailer programs and retailer-facing initiatives.
 
 
 &bull; Proven ability to manage projects across multiple stakeholders and channels.
 
 
 &bull; Experience working with agencies, sales teams, and cross-functional partners.
 
 
 &bull; Strong communication, presentation, and organizational skills.
 
 
 
 
 
 
 Personal Profile
 
 
 
 &bull; Strong execution and project management capabilities.
 
 
 &bull; Commercially aware and customer-focused.
 
 
 &bull; Collaborative and team-oriented.
 
 
 &bull; Comfortable operating in a fast-moving growth environment.
 
 
 &bull; Organized, proactive, and adaptable.
 
 
 &bull; Willing to roll up your sleeves and contribute wherever needed.
 
 
 &bull; Comfortable operating with ambiguity and managing multiple priorities.
 
 
 
 
 
 
 WHAT DO WE OFFER?
 
 
 
 
 The compensation range for this position is based on several factors, including location, experience, and education. The salary range for this role is $95,000&ndash;$115,000 and is performance bonus eligible.
 
 
 
 
 
 
 
 Benefits
 
 
 <ul>
 <li>
 Health, dental, vision, and 401k with company match
 </li>
 <li>
 Generous PTO package
 </li>
 <li>
 Performance bonus
 </li>
 <li>
 Flexible working hours, we are a big advocate of a good work-life balance.
 </li>
 </ul>
 
 
 
 
 
 Our work environment
 
 
 <ul>
 <li>
 Cloetta is an international, but personal organization. As an individual you can really make a difference and are heard here.
 </li>
 <li>
 A global network of impressive colleagues to share expertise, learn from, grow, and partner with.
 </li>
 <li>
 We are driven to be the best and are constantly growing. We all want to make a real difference to the company and create new and smart ways to win.
 </li>
 <li>
 We give you the freedom needed to carry out your responsibilities so that you can implement your own ideas and make a real impact on the business.
 </li>
 </ul>
 
 
 
 
 
 
 If you have made it to the end and this sounds like you &ndash; then we look forward to receiving your application!
 
 
 
</div>

Trade Marketing & Brand Activation Manager

Whatnot

<div><h2 class="jobSectionHeader">Join the Future of Commerce with Whatnot!</h2>
Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.
As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.
As a country marketing manager at Whatnot, you love being the driver of hyper-growth and helping sellers grow their businesses fast. You're quick to understand users and communities across every category you&rsquo;ll be launching&mdash;whether it's beauty, trading cards, or anything in between. You are an expert in developing and executing marketing plans centered around customer acquisition and retention. This work includes digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content.<ul><li>
Own buyer acquisition across the priority categories in Canada, devising campaigns and events that generate buzz and grow those categories demand</li><li>
Identify and pursue PR and influencer opportunities in the local market across categories</li><li>
Develop and execute on the social media strategy for your market's categories across multiple channels and platforms</li><li>
Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform</li><li>
Measure and iterate on the effectiveness of category marketing initiatives</li></ul><h2 class="jobSectionHeader">
You</h2>
Curious about who thrives at Whatnot? We&rsquo;ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.<ul><li>
You have 6+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus</li><li>
You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels</li><li>
You're a creative thinker with an aptitude for content creation and copywriting</li><li>
You have experience tracking KPIs and monitoring success for marketing programs</li><li>
You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed</li></ul> 
Nice to Have<ul><li>
Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).</li><li>
Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles)</li><li>
Experience buying and selling in online marketplaces.</li></ul><h2 class="jobSectionHeader">
Benefits</h2><ul><li>
Generous Holiday and Time off Policy</li><li>
Health Insurance options including Medical, Dental, Vision</li><li>
Work From Home Support<ul><li>
Home office setup allowance</li><li>
Monthly allowance for cell phone and internet</li></ul></li><li>
Care benefits<ul><li>
Monthly allowance for wellness</li><li>
Annual allowance towards Childcare</li><li>
Lifetime benefit for family planning, such as adoption or fertility expenses</li></ul></li><li>
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally</li><li>
Monthly allowance to dogfood the app<ul><li>
All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).</li></ul></li><li>
Parental Leave<ul><li>
16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.</li></ul></li></ul><h2 class="jobSectionHeader">
EOE</h2>
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
Compensation Range: $149K - $165K</div>

Country Marketing Manager, GTM

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