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digital marketing specialist Jobs in Karachi

digital marketing specialist

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digital marketing manager

lead generation specialist Jobs in Karachi

lead generation specialist

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GT Solutions USA

e are looking for a highly skilled Meta Ads Specialist to join our growing team. Our company manages multiple brands and clients across various industries, and we are dedicated to running effective, high-performing ad campaigns. As a Meta Ads Specialist, you will be responsible for managing and optimizing Facebook and Instagram ad campaigns to drive conversions, lead generation, and brand awareness.Key Responsibilities:Campaign Strategy &amp; Planning: Develop and execute advertising strategies on Meta platforms (Facebook &amp; Instagram) based on client objectives and marketing goals.Ad Creation &amp; Optimization: Create compelling ad copies, select high-quality visuals, and manage the design of ads to ensure they are optimized for performance.Audience Targeting &amp; Research: Conduct thorough audience research to target the right demographics, interests, and behaviors. Use custom audiences, lookalike audiences, and remarketing strategies for maximum ROI.Performance Monitoring &amp; Reporting: Continuously monitor and analyze ad performance metrics (CPC, CPM, CTR, ROAS, etc.), providing detailed performance reports and recommendations to improve campaign efficiency.Budget Management: Manage advertising budgets, ensuring that spend is allocated efficiently to meet KPIs and campaign goals.A/B Testing: Implement A/B testing of ad creatives, targeting, and placements to find optimal campaign setups.Collaboration with Design &amp; Content Teams: Work closely with the design and content teams to ensure creatives align with client goals and are optimized for ads.Stay Updated on Industry Trends: Keep up-to-date with the latest trends, platform updates, and best practices within Meta Ads to continuously improve performance.Qualifications:Proven experience in running and managing Meta (Facebook &amp; Instagram) Ads with a track record of successful campaigns.Expertise in Meta Ads Manager, including campaign setup, optimization, audience building, and reporting.Strong understanding of digital marketing concepts, PPC, and audience targeting.Proficiency in using analytics tools such as Google Analytics, Facebook Pixel, and other ad tracking tools.Strong copywriting skills to create engaging and persuasive ad copy.Experience with budget management and maximizing ROI.Ability to work independently and manage multiple campaigns and clients simultaneously.Excellent communication skills for reporting and explaining results to clients and stakeholders.Preferred Skills:Experience with additional paid social media platforms (TikTok, LinkedIn, etc.) is a plus.Familiarity with Facebook Pixel and conversion tracking setups.Certification in Meta Blueprint or similar digital marketing certifications.What We Offer:Competitive salary based on experience.Opportunity to work with diverse brands and industries.Professional growth and career development opportunities.Job Type: Full-timePay: Rs55,000.00 - Rs100,000.00 per monthApplication Question(s):<ul><li>Are you Available for night shift Job?(8:00 pm to 05:00 Am)</li></ul>Location:<ul><li>Karachi (Preferred)</li></ul>Work Location: In person

Meta Ads Specialist

Sispn Technology

Lead Generation (Social Media Sales)Location: On-site &mdash; Block # 13D, Gulshan-e-Iqbal, Karachi Working Hours: 9:00 PM &ndash; 6:00 AM (US/International Timings) Employment Type: Full-time Compensation: Target-based with performance-driven incentives Work Mode: On-Site Only (No Remote Option)Role OverviewWe are hiring a Lead Generation Specialist to work on-site and generate high-quality international leads for multiple business units, including:<ul><li>Our Software House (development, IT solutions, SaaS services)</li><li>Our Online Academy (education and e-learning services)</li></ul>The candidate must be professional, result-oriented, and comfortable working in a night-shift environment.Key Responsibilities Lead Generation &amp; Outreach<ul><li>Generate and qualify leads through Facebook, Instagram, LinkedIn, Twitter (X), Discord, WhatsApp, and other platforms.</li><li>Identify relevant communities and target audiences for each department.</li><li>Conduct direct outreach through messaging, group activities, posts, and engagement.</li></ul>Sales Conversion<ul><li>Convert leads into qualified prospects or clients.</li><li>Conduct basic discovery calls or schedule appointments for the sales team.</li><li>Present services clearly and professionally.</li></ul>Follow-Up &amp; Engagement<ul><li>Maintain structured follow-ups to improve conversion rates.</li><li>Build professional and long-term relationships with prospects.</li></ul>Reporting &amp; Strategy<ul><li>Maintain accurate and updated records of leads, conversations, and conversions.</li><li>Work closely with marketing and sales teams to optimize strategies.</li><li>Meet and exceed monthly lead and conversion targets.</li></ul>Requirements Experience &amp; Skills<ul><li>1&ndash;2 years of proven experience in social media lead generation or international sales.</li><li>Strong English communication skills (written and verbal).</li><li>Effective negotiation and persuasion skills.</li><li>Ability to work on a night shift aligned with US timings.</li><li>Familiarity with CRM tools and lead tracking systems.</li><li>Fast typing ability and competence in handling multiple chats at once.</li></ul>Preferred Qualifications (Optional)<ul><li>Experience in IT/software sales, SaaS products, or B2B outreach.</li><li>Experience with e-learning, tutoring, or online service-based sales.</li><li>Ability to write outreach scripts or short introductory messages.</li><li>Understanding of international customer behavior (US, UK, Canada, Europe).</li></ul>What We Offer<ul><li>Competitive incentive structure with strong earning potential.</li><li>Career growth opportunities within the organization.</li><li>A professional, structured, and supportive on-site working environment.</li><li>Ongoing guidance, mentoring, and training</li></ul>How to ApplySend resume to hr@sispn.comJob Type: Full-timeApplication Question(s):<ul><li>Your Current/Last Salary</li><li>Your Expected Salary</li></ul>Language:<ul><li>English (Preferred)</li></ul>Work Location: In person

Lead Generation Specialist

appearls

We are hiring a motivated Lead Generation Specialist to work onsite and support our business development efforts through Upwork, Bark, and Freelancer platforms. Candidates with prior experience are preferred; however, fresh graduates are encouraged to apply. This is an excellent opportunity to start a career in sales and lead generation.Key Responsibilities<ul><li>Generate and qualify leads via Upwork, Bark, and Freelancer</li><li>Search relevant job postings and submit customized proposals</li><li>Communicate with potential clients and follow up regularly</li><li>Maintain lead records and daily activity reports</li><li>Work closely with the sales/business development team</li><li>Meet daily and monthly lead generation targets</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree (completed )</li><li>Fresh graduates can apply</li><li>Basic knowledge of freelance marketplaces is a plus</li><li>Strong written communication skills</li><li>Willingness to learn and work in an onsite environment</li><li>Good organizational and time-management skills</li></ul>What We Offer<ul><li>Onsite training and mentorship</li><li>Competitive salary with performance-based incentives</li><li>Professional working environment</li><li>Career growth opportunities</li></ul>Job Types: Full-time, FresherWork Location: In person

Lead Generation Specialist (Upwork / Bark / Freelancer)

Twenty 8 Twenty

About UsWe are a specialized e-commerce brand focused exclusively on western outerwear, particularly real leather and premium synthetic jackets, selling directly to customers in the USA and European markets.Our business operates on generic, non-branded leather apparel products, making search intent, compliance, and performance marketing expertise absolutely critical.Role OverviewWe are looking for an experienced E-commerce Growth Specialist who has direct, hands-on experience working with real leather apparel websites targeting USA and European customers.This role is strictly for candidates with proven e-commerce experience in real leather garments. General SEO or non-apparel experience will not be considered.Key Responsibilities:: E-commerce SEO (Leather Apparel &ndash; Mandatory Experience)<ul><li>Plan and execute SEO strategies specifically for real leather jackets &amp; outerwear</li><li>Perform keyword research focused on buyer-intent keywords for US/EU leather apparel</li><li>Optimize product pages, collections, and categories for leather garments</li><li>Manage technical SEO, site structure, indexing, and Core Web Vitals</li><li>Implement Product, Review &amp; Schema markup relevant to apparel e-commerce</li><li>Monitor performance via GSC, GA4, Ahrefs/SEMrush</li></ul>Google Merchant Center (Leather Products &ndash; Critical)<ul><li>Manage and optimize Google Merchant Center for real leather products</li><li>Handle policy compliance &amp; disapprovals related to leather/apparel categories</li><li>Optimize product feeds (titles, descriptions, attributes, images, GTINs)</li><li>Maintain feed health for Shopping Ads and Performance Max</li></ul>Google Ads (Search &amp; Shopping &ndash; E-commerce Focused)<ul><li>Run and optimize Google Search &amp; Shopping campaigns for leather apparel</li><li>Optimize campaigns for ROAS, conversions, and profitability</li><li>Implement and maintain accurate conversion tracking (GA4 + Ads)</li><li>Control budgets and minimize wasted spend</li></ul>Mandatory Requirements (Non-Negotiable)Applicants must meet ALL of the following:<ul><li>3&ndash;5+ years of hands-on experience in e-commerce SEO &amp; Google Ads</li><li>Direct experience working with real leather garments (jackets, coats, outerwear)</li><li>Proven work on USA and/or European e-commerce markets</li><li>Strong experience with Google Merchant Center for leather/apparel</li><li>Experience with generic (non-brand) product SEO</li><li>Ability to demonstrate real projects, not theory</li></ul>❌ Candidates without leather apparel e-commerce experience will not be considered.Tools &amp; Platforms<ul><li>Google Search Console, GA4</li><li>Google Ads &amp; Merchant Center</li><li>Ahrefs / SEMrush</li><li>Shopify / WooCommerce (preferred)</li></ul>This Role Is NOT For<ul><li>General SEO professionals without e-commerce focus</li><li>Candidates with no experience in real leather apparel</li><li>Service-based SEO agency profiles</li><li>Beginners or fresh graduates</li></ul>Compensation<ul><li>Market-competitive salary, based strictly on relevant experience</li><li>Performance-based growth opportunities</li><li>Long-term role with a niche international brand</li></ul>Job Type: Full-timeWork Location: In person

E-commerce Growth Specialist (SEO & Google Ads)

DHAMMA PERFUMES INDUSTRY L.L.C

AMD Perfumes is seeking a highly skilled E-commerce Expert to manage our online presence. We are looking for an individual who is not just a developer but a marketer who understands how to generate sales. You will be responsible for managing our Shopify store's backend/frontend and running high-converting ads on Meta, Google Ads, &amp; TikTok.Key Responsibilities:<ul><li>Shopify Management: Handle daily store operations, product listings, theme customization, and ensure the website is fast and mobile-responsive.</li><li>Performance Marketing: Strategy, execution, and scaling of ads on Facebook, Instagram (Meta), Google Ads &amp; TikTok.</li><li>Creative Strategy: Work on ad creatives and hooks that grab attention in the perfume niche.</li><li>Data Analysis: Monitor ROAS (Return on Ad Spend), CPC, and CTR to optimize campaigns daily.</li><li>Tech &amp; Integrations: Manage pixels (FB &amp; TikTok), email marketing apps, and troubleshoot any technical issues on the site.</li></ul>Requirements:<ul><li>Proven experience as a Shopify Expert (Portfolio required).</li><li>Strong track record of managing profitable Meta &amp; TikTok Ad campaigns.</li><li>Basic graphic design/video editing skills for ad creatives are a plus.</li><li>Ability to work independently and meet sales targets.</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs70,000.00 per monthWork Location: In person

Shopify & Digital Marketing Expert

ABS INTERNATIONAL

About the Role:Start your SEO career with us. We&rsquo;re looking for a detail‑oriented person to join our in‑house team and help build high‑quality backlinks for our US‑focused properties. This is a hands‑on role where you&rsquo;ll learn the full cycle of link‑building&mdash;from research to placement&mdash;using premium tools like Ahrefs and SEMrush. If you&rsquo;re a fresher with strong English and a willingness to learn, we&rsquo;ll provide the training and mentorship to help you grow.What You&rsquo;ll Do:Research and identify relevant websites, blogs, and editors in the US for guest‑post opportunities.Draft and send personalized outreach emails to secure backlinks.Use Ahrefs/SEMrush to analyze domain authority, traffic, and link potential.Coordinate with our content team to place articles and track live links.Maintain detailed records of outreach and results in Google Sheets.What We Offer:Salary: PKR 32,000 &ndash; 38,000/month (including a PKR 3,000 punctuality bonus).Tools &amp; Training: Paid access to Ahrefs, SEMrush, and Moz. A structured 2‑week onboarding with a dedicated mentor.Growth: Clear path to Senior SEO roles, sponsored certifications, and skill development.Environment: Stable, in‑house work (no agency churn). Focus on long‑term projects.Who You Are:A fresher or someone with 0‑2 years of experience in SEO/digital marketing.Have excellent written English (you&rsquo;ll be emailing US editors).Comfortable with basic Google Sheets.Available to work the night shift (5:00 PM &ndash; 1:00 AM, Monday&ndash;Saturday) and can work on‑site at our Gulshan‑e‑Iqbal office.How to Apply (Quick &amp; Simple):Click &ldquo;Apply Now&rdquo; and upload your CV.Answer three short screening questions (experience, shift/location availability, and a simple yes/no on providing an outreach example later).Shortlisted candidates will be asked for a brief outreach sample in the next stage.Job Type: Full-timeWork Location: In person

Junior SEO Specialist | Link Builder|

Al-Siraat Group

Job Title: Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group (Real Estate)Company: Al-Siraat Group / Siraat Real Estate &amp; Builders Industry: Overseas Real Estate &amp; Property Development Location: DHA Karachi/Pakistan Job Type: Full-Time (On-site / Hybrid) Salary: Competitive, based on experienceAbout Al-Siraat GroupAl-Siraat Group is a rapidly growing real estate and property development company, known for its innovative approach to modern housing and commercial projects. We are expanding our digital presence and looking for a creative, data-driven professional to strengthen our marketing and content team.Position OverviewWe&rsquo;re hiring a Performance Marketing &amp; Video Content Specialist who can blend marketing strategy, digital advertising, and creative video storytelling. This role requires someone who can drive leads, conversions, and brand visibility through smart campaigns and engaging real-estate video content.Key ResponsibilitiesPerformance Marketing<ul><li>Plan, execute, and optimize paid campaigns on Meta Ads (Facebook/Instagram), Google Ads, YouTube, and TikTok.</li><li>Develop data-driven marketing strategies to generate qualified real-estate leads.</li><li>Track KPIs, prepare reports, and improve campaign performance using analytics tools.</li><li>Manage ad budgets efficiently to maximize ROI.</li><li>Work closely with the sales and creative team to align campaigns with property launches and promotions.</li></ul>Video &amp; Content Creation<ul><li>Produce, edit, and optimize videos and reels for property showcases, project highlights, and social media ads.</li><li>Create compelling visuals and short-form content to enhance audience engagement.</li><li>Manage shoots (on-site property visuals, client testimonials, project updates).</li><li>Maintain brand consistency and ensure all media content reflects Al-Siraat Group&rsquo;s identity.</li></ul>Requirements<ul><li>Minimum 2&ndash;3 years of experience in performance marketing or digital advertising (real estate experience preferred).</li><li>Proficiency in Meta Business Suite, Google Ads Manager, TikTok Ads Manager, and related tools.</li><li>Strong command of video editing software (Adobe Premiere Pro, Final Cut Pro, or CapCut Pro).</li><li>Solid understanding of digital analytics and campaign reporting.</li><li>Excellent communication and storytelling skills.</li><li>Creative mindset with attention to detail.</li></ul>Preferred Qualifications<ul><li>Experience working with real estate marketing campaigns.</li><li>Knowledge of SEO, A/B testing, and retargeting strategies.</li><li>Familiarity with Capcut, Canva, Premier Pro, or motion graphics.</li><li>Understanding of Pakistani property market and buyer behavior (plus point).</li></ul>What We Offer<ul><li>Competitive salary with performance-based bonuses.</li><li>Opportunity to work with an ambitious and fast-growing real estate brand.</li><li>Collaborative, creative, and supportive team environment.</li><li>Career growth opportunities and professional development.</li><li>Modern workplace environment with access to the latest tools.</li></ul>How to ApplySend your CV, portfolio, and 2&ndash;3 examples of your marketing campaigns or video work to: https://wa.me/923265534422 Please mention &ldquo;Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group&rdquo; in the subject line.Job Type: Full-timePay: Up to Rs75,000.00 per monthWork Location: In person

Performance Marketing & Video Content Specialist

Explore 791+ Internet marketing specialist in Karachi this January. Find roles across top companies and apply now to boost your career.