influencer marketing manager

manager, influencer & pr, erborian Jobs in New York

manager, influencer & pr, erborian

social & influencer strategist Jobs in New York

social & influencer strategist

director, advocacy & influence (paid/earned), kiehls us Jobs in New York

director, influencer and paid social activation Jobs in New York

manager influencer pr erborian

L'OCCITANE Group (B Corp)

<div>
 
 ABOUT ERBORIAN:
 
 
 
 At Erborian, we leverage the power of Korean Skincare to boost both your skin &amp; self-esteem.
 
 
 We combine centuries of Korean beauty rituals with cutting-edge science to deliver visible, immediate and effortless results &mdash; empowering you to own your skin and your confidence.
 
 
 With a strong double-digit growth, Erborian is currently expanding in the US market. We are seeking a Communication, PR and Brand Director to continue building brand awareness, elevate brand desirability, and advocacy through holistic, purpose-driven communication.
 
 
 
 JOB SUMMARY:
 
 
 
 Erborian is seeking a Manager of PR &amp; Influencer Marketing to support the Director of PR &amp; Brand Communication in executing culturally relevant, performance-driven programs that drive brand awareness, earned media value, and retail impact within the U.S. market.
 
 
 This role requires a strong executor with proven experience building and managing structured influencer programs at scale. The ideal candidate brings deep knowledge of the beauty influencer landscape, established creator relationships within beauty and lifestyle, and a demonstrated track record of driving organic community growth.
 
 
 
 JOB RESPONSIBILITIES:
 
 
 
 
 Influencer Marketing
 
 
 
 <ul>
 <li>
 Execute Erborian&rsquo;s U.S. influencer strategy across mega, macro and micro creators, driving structured and sustained community growth and retention.
 </li>
 <li>
 Maintain strong, active relationships with talent managers, agents and independent creators.
 </li>
 <li>
 Proactively nurture top organic brand fans and high-potential creators, converting early affinity into retained brand love.
 </li>
 <li>
 Lead paid influencer partnerships end-to-end, including negotiation, usage rights management, contracting, briefing, execution and performance reporting.
 </li>
 <li>
 Oversee evergreen gifting and VIP seeding strategy, ensuring organized, updated and strategic list management.
 </li>
 <li>
 Manage a high-volume influencer program with strong organization, cadence and consistent touchpoints.
 </li>
 <li>
 Continuously cultivate and expand creator relationships aligned with Erborian&rsquo;s heritage and skincare authority.
 </li>
 <li>
 Identify high-performing organic content and flag opportunities for paid amplification.
 </li>
 <li>
 Ensure creator briefs are structured to support both organic storytelling paid usage.
 </li>
 <li>
 Support the development and future launch of an affiliate program.
 </li>
 <li>
 Lead influencer event execution and vendor coordination.
 
 
 </li>
 </ul>
 
 PR Strategy &amp; Earned Media
 
 
 
 <ul>
 <li>
 Support execution of U.S. PR strategy in partnership with agency.
 </li>
 <li>
 Lead launch mailers and support pitch development.
 </li>
 <li>
 Cultivate relationships with editors and tastemakers.
 </li>
 <li>
 Track earned placements and EMV impact.
 
 
 </li>
 </ul>
 
 Performance, Reporting &amp; EMV Strategy
 
 
 
 <ul>
 <li>
 Own KPI tracking across influencer and PR programs.
 </li>
 <li>
 Monitor EMV performance, community growth metrics, and pacing towards goals.
 </li>
 <li>
 Provide performance insights and recommendations to refine programming.
 </li>
 <li>
 Support analysis of influencer activations&rsquo; impact on retail performance
 
 
 </li>
 </ul>
 
 Brand Identity, Self-Esteem Advocacy &amp; Social Impact
 
 
 
 <ul>
 <li>
 Act as a self-esteem advocate, ensuring campaigns and products promote authentic confidence, and emotional well being.
 
 
 </li>
 </ul>
 
 KEY PERFORMANCE INDICATORS:
 
 
 
 <ul>
 <li>
 EMV Growth
 </li>
 <li>
 Influencer Community Growth + Retention
 </li>
 <li>
 UGC Volume &amp; Quality
 </li>
 <li>
 Paid Influencer Performance
 
 
 </li>
 </ul>
 
 REQUIREMENTS:
 
 
 
 <ul>
 <li>
 3-4 years of experience in influencer marketing within beauty and/or skincare
 </li>
 <li>
 Proven experience managing a high-volume, organized influencer program
 </li>
 <li>
 Established relationships within the beauty, skincare, and wellness influencer space
 </li>
 <li>
 Demonstrated track record of driving organic community growth and sustained creator engagement
 </li>
 <li>
 Strong understanding of negotiating, influencer contracts, usage rights, content briefing, and campaign execution
 </li>
 <li>
 Experience operating within retail-led environments
 </li>
 <li>
 Analytical mindset with fluency in EMV tracking and performance reporting
 </li>
 <li>
 Team player with strong worth ethic
 
 
 </li>
 </ul>
 
 WHY JOIN US?
 
 
 
 <ul>
 <li>
 Lead a fast growing brand&rsquo;s communication and visibility in one of the brand&rsquo;s most exciting and strategic markets, with strong growth, opportunities, and new exciting partnerships to come.
 </li>
 <li>
 Drive purposeful communication that blends beauty, confidence, and cultural relevance.
 </li>
 <li>
 Collaborate with passionate, international teams across marketing, media, and creative.
 </li>
 <li>
 Thrive in a dynamic, entrepreneurial, and inclusive environment &mdash; where ideas truly come to life.
 
 
 </li>
 </ul>
 
 Physical &amp; Travel Requirements
 
 
 
 <ul>
 <li>
 Be in our New York office 2-3 days a week for team meetings and to ensure great teams synergies.
 
 
 </li>
 </ul>
 The compensation for this role ranges from $90,000- $95,000 (based on skills, experience and with differentials applied if outside of NYC.)
</div>

Manager, Influencer & PR, Erborian

L'Occitane

<div>ABOUT ERBORIAN: 
At Erborian, we leverage the power of Korean Skincare to boost both your skin &amp; self-esteem. 
We combine centuries of Korean beauty rituals with cutting-edge science to deliver visible, immediate and effortless results &mdash; empowering you to own your skin and your confidence. 
With a strong double-digit growth, Erborian is currently expanding in the US market. We are seeking a Communication, PR and Brand Director to continue building brand awareness, elevate brand desirability, and advocacy through holistic, purpose-driven communication. 
 
JOB SUMMARY: 
Erborian is seeking a Manager of PR &amp; Influencer Marketing to support the Director of PR &amp; Brand Communication in executing culturally relevant, performance-driven programs that drive brand awareness, earned media value, and retail impact within the U.S. market. 
This role requires a strong executor with proven experience building and managing structured influencer programs at scale. The ideal candidate brings deep knowledge of the beauty influencer landscape, established creator relationships within beauty and lifestyle, and a demonstrated track record of driving organic community growth. 
 
JOB RESPONSIBILITIES: 
Influencer Marketing<ul><li>
Execute Erborian&rsquo;s U.S. influencer strategy across mega, macro and micro creators, driving structured and sustained community growth and retention.</li><li>
Maintain strong, active relationships with talent managers, agents and independent creators.</li><li>
Proactively nurture top organic brand fans and high-potential creators, converting early affinity into retained brand love.</li><li>
Lead paid influencer partnerships end-to-end, including negotiation, usage rights management, contracting, briefing, execution and performance reporting.</li><li>
Oversee evergreen gifting and VIP seeding strategy, ensuring organized, updated and strategic list management.</li><li>
Manage a high-volume influencer program with strong organization, cadence and consistent touchpoints.</li><li>
Continuously cultivate and expand creator relationships aligned with Erborian&rsquo;s heritage and skincare authority.</li><li>
Identify high-performing organic content and flag opportunities for paid amplification.</li><li>
Ensure creator briefs are structured to support both organic storytelling paid usage.</li><li>
Support the development and future launch of an affiliate program.</li><li>
Lead influencer event execution and vendor coordination.</li></ul>
PR Strategy &amp; Earned Media<ul><li>
Support execution of U.S. PR strategy in partnership with agency.</li><li>
Lead launch mailers and support pitch development.</li><li>
Cultivate relationships with editors and tastemakers.</li><li>
Track earned placements and EMV impact.</li></ul>
Performance, Reporting &amp; EMV Strategy<ul><li>
Own KPI tracking across influencer and PR programs.</li><li>
Monitor EMV performance, community growth metrics, and pacing towards goals.</li><li>
Provide performance insights and recommendations to refine programming.</li><li>
Support analysis of influencer activations&rsquo; impact on retail performance</li></ul>
Brand Identity, Self-Esteem Advocacy &amp; Social Impact<ul><li>
Act as a self-esteem advocate, ensuring campaigns and products promote authentic confidence, and emotional well being.</li></ul> 

KEY PERFORMANCE INDICATORS:<ul><li>
EMV Growth</li><li>
Influencer Community Growth + Retention</li><li>
UGC Volume &amp; Quality</li><li>
Paid Influencer Performance</li></ul>
REQUIREMENTS:
<ul><li>3-4 years of experience in influencer marketing within beauty and/or skincare</li><li>
Proven experience managing a high-volume, organized influencer program</li><li>
Established relationships within the beauty, skincare, and wellness influencer space</li><li>
Demonstrated track record of driving organic community growth and sustained creator engagement</li><li>
Strong understanding of negotiating, influencer contracts, usage rights, content briefing, and campaign execution</li><li>
Experience operating within retail-led environments</li><li>
Analytical mindset with fluency in EMV tracking and performance reporting</li><li>
Team player with strong worth ethic</li></ul> 

WHY JOIN US?<ul><li>
Lead a fast growing brand&rsquo;s communication and visibility in one of the brand&rsquo;s most exciting and strategic markets, with strong growth, opportunities, and new exciting partnerships to come.</li><li>
Drive purposeful communication that blends beauty, confidence, and cultural relevance.</li><li>
Collaborate with passionate, international teams across marketing, media, and creative.</li><li>
Thrive in a dynamic, entrepreneurial, and inclusive environment &mdash; where ideas truly come to life.</li></ul> 

PHYSICAL &amp; TRAVEL REQUIREMENTS<ul><li>
Be in our New York office 2-3 days a week for team meetings and to ensure great teams synergies.</li></ul>
The compensation for this role ranges from $90,000- $95,000 (based on skills, experience and with differentials applied if outside of NYC.)<div></div> 
All Applicants:
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Maesa

<div>
 
 #MaesaMagic
 
 
 
 
 
 The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches &amp; Nooks among other brands. For more information, visit www.maesa.com.
 
 
 
 About The Role
 
 
 
 The Being Frenshe team is seeking a creative, strategic, and agile Influencer Marketing &amp; Social Media Manager who will blend campaign development, influencer marketing, PR, and content creation into one cohesive brand‑building engine to support the overall growth and positioning of Being Frenshe. This role has strong agency support across social, influencer, PR and mailers so the team is looking for someone that can own the strategy and execution from the brand side. The Influencer Marketing &amp; Social Media Manager will report into the Sr. Manager, Brand Marketing.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Influencer Marketing &amp; Creator Partnerships
 </li>
 <li>
 Manage influencer agency partners.
 </li>
 <li>
 Lead and execute influencer marketing strategy across owned, earned, and paid.
 </li>
 <li>
 Identify, nurture, and manage creator relationships
 </li>
 <li>
 Oversee casting, briefing, negotiation, content review, and reporting
 </li>
 <li>
 Develop and execute brand eventing for influencers and customer community members
 </li>
 <li>
 Lead brand mailer strategy and execution
 
 
 
 </li>
 </ul>
 
 Social Media Strategy &amp; Execution
 
 
 
 <ul>
 <li>
 Manage social media agency
 </li>
 <li>
 Support Sr. Brand Marketing Manager &amp; Sr. Director on leveraging social channels as part of product launches and key brand moments
 </li>
 <li>
 Develop social calendars and content strategies
 </li>
 <li>
 Collaborate with agencies for content shoots
 </li>
 <li>
 Community management and trend engagement
 </li>
 <li>
 Build monthly reports and track KPIs
 </li>
 <li>
 This role has agency support for content development, day to day posting and community management
 
 
 
 </li>
 </ul>
 
 Press, PR &amp; Communications
 
 
 
 <ul>
 <li>
 Partner with PR agency for earned media.
 </li>
 <li>
 Support development of media materials and press mailers.
 
 
 
 </li>
 </ul>
 
 Who You Are
 
 
 
 <ul>
 <li>
 3&ndash;5+ years of experience in brand marketing, influencer marketing, social media, or PR
 </li>
 <li>
 Strong understanding of social platforms, creator culture, and content creation tools.
 </li>
 <li>
 Excellent communication, organization, and copywriting skills.
 </li>
 <li>
 A passion for wellness
 
 
 
 </li>
 </ul>
 
 What We Offer
 
 
 
 
 
 $90,000/yr - $110,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.
 
 
 Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.
 
 
 
 Our Commitment to You
 
 
 
 
 
 At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the &ldquo;new&rdquo; without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors &mdash; all through a spirit of warmth and inclusivity. As set forth in Maesa&rsquo;s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
 
 
 
 Our EVP
 
 
 
 Maesa is the next-gen beauty company, where bold ideas become beautiful brands. We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability &amp; execute with excellence. We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation. Growth is personal, intentional, and limitless.
</div>

Manager, Influencer Marketing & Social Media (Being Frenshe)

Tarte Cosmetics

<div>
 
 Senior Manager, Influencer Marketing
 
 
 
 tarte cosmetics is seeking a dynamic, creative &amp; strategic Senior Manager of Influencer Marketing to join our team! This role is ideal for someone passionate about beauty, trends &amp; social media who thrives in a fast-paced environment and brings deep expertise in creator casting, talent partnerships, and contract negotiations. You will play a key role in supporting tarte's influencer marketing strategy, managing high-impact creator partnerships, and strengthening tarte's influencer ecosystem across platforms. This position places a strong emphasis on talent strategy, creator relations, and operational excellence within influencer marketing.
 
 
 
 Responsibilities
 
 
 
 Influencer Strategy &amp; Leadership
 
 
 <ul>
 <li>
 Support the development and execution of influencer marketing strategies that drive brand awareness, engagement, and cultural relevance.
 </li>
 <li>
 Partner closely with the Executive Director and cross-functional teams to support long-term influencer strategy aligned with brand priorities, launches, and evergreen initiatives.
 </li>
 <li>
 Guide and support team members across influencer, partnerships &amp; events, helping ensure strong execution and workflow efficiency.
 
 </li>
 </ul>
 
 Creator Partnerships, Talent Agencies &amp; Negotiations
 
 
 <ul>
 <li>
 Identify, research, cast, vet, and brief influencer and creator partners across all tiers, with a strong focus on talent alignment and brand fit.
 </li>
 <li>
 Lead and support influencer contract negotiations, including deliverables, usage rights, exclusivity, timelines, and pricing, ensuring alignment with brand objectives.
 </li>
 <li>
 Manage day-to-day relationships with talent agencies and management companies, supporting campaign execution and long-term creator partnerships.
 </li>
 <li>
 Continuously scout and identify emerging talent, tastemakers, and makeup artists to keep tarte at the forefront of the creator landscape.
 </li>
 <li>
 Support internal processes around contracts, compliance, timelines, and approvals.
 
 </li>
 </ul>
 
 Campaign Execution &amp; Programming
 
 
 <ul>
 <li>
 Support the end-to-end execution of influencer campaigns, including casting, briefing, coordination, and post-campaign performance review.
 </li>
 <li>
 Collaborate cross-functionally with social, brand, digital &amp; PR teams to integrate influencer programming into broader brand moments.
 </li>
 <li>
 Track campaign performance and leverage influencer analytics, competitive research, and trend insights to inform recommendations and optimizations.
 
 </li>
 </ul>
 
 Gifting, Mailers &amp; Community Building
 
 
 <ul>
 <li>
 Support tarte's gifting strategy, including creative ideation, influencer selection, audience segmentation, and mailer execution.
 </li>
 <li>
 Assist in developing gifting programs that help nurture strong creator relationships and long-term brand affinity.
 </li>
 <li>
 Support ongoing influencer outreach, seeding, and community-building initiatives in partnership with cross-functional teams.
 
 </li>
 </ul>
 
 PR &amp; Events
 
 
 <ul>
 <li>
 Support PR initiatives by providing influencer insights and creator-led angles that complement product storytelling.
 </li>
 <li>
 Collaborate on key industry and brand moments to inform influencer participation in events, activations, and experiential opportunities.
 </li>
 <li>
 Support influencer coordination for brand and corporate events, ensuring alignment with broader brand goals.
 
 </li>
 </ul>
 
 Qualifications
 
 
 <ul>
 <li>
 7-8+ years of experience in influencer marketing (in-house or agency); beauty industry experience strongly preferred.
 </li>
 <li>
 Proven expertise in casting creators, negotiating influencer contracts, and managing talent partnerships.
 </li>
 <li>
 Strong existing relationships with influencers, creators, and talent agencies.
 </li>
 <li>
 Deep understanding of social trends, the creator economy, and digital-first brand building.
 </li>
 <li>
 Experience supporting or leading influencer teams in a fast-paced, highly creative environment.
 </li>
 <li>
 Highly organized, strategic, and proactive with strong attention to detail.
 </li>
 <li>
 Excellent communication and relationship-building skills across internal teams and external partners.
 </li>
 </ul>
 
 
 Our Perks:
 
 
 <ul>
 <li>
 Salary range: $110,000-130,000 (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience &amp; education)
 </li>
 <li>
 Medical, dental, vision, 401K plan &amp; access to health &amp; wellness programs
 </li>
 <li>
 Paid vacation, holidays, summer Fridays, birthdays off, volunteer time &amp; more
 </li>
 <li>
 Makeup gratis, employee discount on tarte.com, team give back initiatives
 </li>
 <li>
 Friendly, fun, creative &amp; collaborative work environment
 </li>
 </ul>
 
 &nbsp;
 
</div>

Senior Manager, Influencer Marketing

Beauty by Imagination (BBI)

<div>
 
 Social Media Marketing is a critical component to our brand strategies and keeps our brands relevant and top of mind for consumers. The Assistant Manager, Community &amp; Content Bio Ionic &amp; Ouidad is responsible for executing day to day on social media, community management &amp; has a heavy focus on social content creation. This role is responsible for constantly engaging with consumers, influencers and other brands on social, building communities &amp; strengthening brand loyalty. Reporting to the Manager, Social Media, this role is critical for executional day-to-day activities on social for Bio Ionic, Ouidad and the Ouidad Salon. The Social Team engages with multiple functions, including PR/Influencer, Ecommerce/Performance Marketing, Customer/Sales and requires strong partnership &amp; collaboration with Brand Marketing. This role requires flexibility for after hours and weekend work based on program needs.
 
 
 
 
 
 
 
 
 Content Creation (50%)
 
 
 &middot; Concept, film &amp; edit photo &amp; video content to fuel organic feeds, possible use in paid social
 
 
 &middot; Create, design &amp; modify assets using Canva for quick, on-trend content creation
 
 
 &middot; Execute briefs for content creation, project manage &amp; route for review &amp; alignment
 
 
 &middot; Write compelling social captions, optimizing for GEO
 
 
 &middot; Manage assets &amp; distribute to internal &amp; external teams as needed
 
 
 &middot; Attend PR/Influencers events, photoshoots, activations to capture social-first content
 
 
 &middot; Identify social trends &amp; quickly action to create content within 24 hours
 
 
 &middot; Support content performance analysis, adjust for ongoing content creation
 
 
 &middot; Must be comfortable speaking on camera and being featured in content regularly
 
 
 
 
 
 Community Engagement (40%)
 
 
 &middot; Daily community management &ndash; reactive &amp; proactive &ndash; across all key platforms
 
 
 &middot; Engaging with influencers on social, coordinating with Influencer/PR to send products
 
 
 &middot; Surprise &amp; delights with consumers for product opportunities
 
 
 &middot; Searching keywords, terms, brand name, tags and engaging ongoing with all UGC
 
 
 &middot; Community management on paid social media advertisements thru social tech integration
 
 
 &middot; Discovery of creators, artists, and other partners to develop unique content for social
 
 
 &middot; Managing day to day asset creation, modification, edits, reviews and approval process
 
 
 &middot; Accepting collaboration posts, partnering with Influencer/PR Lead for coordination
 
 
 &middot; Must be comfortable speaking on camera and being featured in content regularly
 
 
 
 
 
 Social Media Platforms (5%)
 
 
 &middot; Daily scheduling &amp; posting on all social platforms
 
 
 &middot; Execution of social media giveaways
 
 
 &middot; Supporting social calendar updates
 
 
 &middot; Support social media performance analytics, pulling data &amp; support analysis
 
 
 
 
 
 TikTok Shop (5%)
 
 
 &middot; Coordinate sending product for paid TTS affiliate partners
 
 
 &middot; Engage with TTS affiliate content, identify partners for possible owned content creation
 
 
 &middot; Attend TTS Affiliate events &amp; networking moments with creators
 
 
 
 
 
 Required Skills &amp; Qualifications:
 
 
 &middot; Extensive knowledge of major social media platforms and technologies
 
 
 &middot; Experience with TikTok Shop programming &amp; affiliate management
 
 
 &middot; Knowledge &amp; experience using social &amp; influencer management technology platforms
 
 
 &middot; Content Creation, copywriting, video &amp; photo editing and graphic design skills. Proficiency with
 
 
 Canva, Photoshop, Adobe Illustrator, CapCut, etc.
 
 
 &middot; Early adopter of new and emerging social media platforms
 
 
 &middot; Strong verbal and written communication skills; strong presentation skills
 
 
 &middot; Beauty/hair care and multi-brand portfolio experience preferred.
 
 
 &middot; Familiarity with social reporting tools like Dash Hudson, Microsoft Suite
 
 
 
 
 
 Education/ Experience Requirements:
 
 
 &middot; Bachelor&rsquo;s Degree in marketing, communications, business, or other relevant field
 
 
 &middot; Min. 1 year of professional social media experience
 
 
 &middot; Expertise required across TikTok, Instagram, Facebook, YouTube, and Pinterest.
 
 
 &middot; This role is NYC-based with a hybrid schedule of both in-office and remote workdays. Must be
 
 
 available to be in NYC three days/week.
 
</div>

Assistant Manager, Community & Content

Orchestra

<div>ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today's complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

We're seeking a Director, Influencer Marketing to lead strategic creator, influencer, and celebrity programs for our Real Estate &amp; Hospitality practice, representing clients across tourism boards, destinations, hotel and resort brands, lifestyle real estate developments, hospitality groups and placemaking initiatives.

This role is designed for a modern influence strategist who understands how culture, travel, lifestyle and local storytelling shape perception, visitation and long-term brand affinity. You know how credibility, aesthetic storytelling and cultural relevance drive measurable impact, from destination awareness and brand love to bookings, visitation and real estate demand.

You will architect programs that translate destinations, properties and hospitality experiences into compelling creator-led narratives. You understand how influence works differently across travel, hospitality and real estate &mdash; where visual storytelling, cultural credibility and experiential content drive discovery and decision-making.

This role requires both big-picture strategic thinking and hands-on execution. You will collaborate across PR, social, digital, partnerships, events and paid media teams to build integrated programs that connect online storytelling with real-world experiences, from property launches and hotel openings to destination campaigns, cultural partnerships, and travel moments.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in-office 3 days per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As the Director, Influencer Marketing you will&hellip;
<ul>
<li>Develop and lead integrated creator, influencer and celebrity strategies for hospitality, travel and real estate clients including destinations, tourism boards, hotel brands, lifestyle developments and mixed-use properties</li>
<li>Design programs that support the full hospitality and real estate marketing lifecycle &mdash; from destination awareness and brand storytelling to hotel openings, property launches and long-term visitation or buyer interest</li>
<li>Translate destinations, hospitality experiences and real estate developments into compelling creator-led storytelling that captures the culture, design and lifestyle of a place</li>
<li>Blend organic creator partnerships with paid amplification to maximize reach, optimize performance and drive measurable outcomes including awareness, engagement, visitation intent, bookings and qualified real estate interest</li>
<li>Oversee influencer identification, casting, vetting, negotiation, contracting and content management across campaigns, trips and experiential activations</li>
<li>Build programs that leverage a diverse creator ecosystem including travel creators, design and architecture voices, food and culture storytellers, lifestyle influencers, local tastemakers and celebrity partners</li>
<li>Develop client-facing strategic plans, measurement frameworks and performance reports; present results with clear insights around brand perception, cultural relevance and audience engagement</li>
<li>Collaborate closely with PR, integrated marketing, partnerships, events and social teams to ensure creator activity supports broader destination narratives, brand positioning and launch moments</li>
<li>Connect digital storytelling to real-world experiences, including press trips, influencer travel programs, hotel and resort openings, cultural events, design showcases and destination activations</li>
<li>Stay ahead of emerging platforms, creator formats and cultural travel trends shaping the hospitality and real estate landscape</li>
<li>Foster strong, trusted relationships between clients, creators,local communities and cultural voices</li>
<li>Support new business development by contributing to strategy, scopes of work and proposals for travel, hospitality, destination and real estate prospects</li>
<li>Serve as a strategic advisor to clients on how influence can drive awareness, visitation, brand love and long-term property value</li>
</ul>
Essential skills:
<ul>
<li>5-7 years of relevant experience in influencer marketing, social media, PR, or integrated communications, with a demonstrated track record working with travel, hospitality, lifestyle, tourism, or real estate brands</li>
<li>Proven ability to develop and execute creator-led campaigns that drive cultural relevance and measurable business outcomes, including brand awareness, engagement, visitation intent, bookings, or real estate interest</li>
<li>Strong understanding of the evolving social and digital storytelling landscape, including how travel and lifestyle discovery happens across platforms like Instagram, TikTok, YouTube, Pinterest and emerging creator channels</li>
<li>Deep knowledge of the travel, lifestyle, food, architecture, design and culture creator ecosystem, with a strong pulse on voices shaping how audiences discover destinations and experiences</li>
<li>Expertise in blending organic creator storytelling with paid amplification strategies to maximize reach and drive measurable impact</li>
<li>Ability to balance detail-oriented execution with big-picture strategic thinking, effectively managing multiple clients, creator programs and deadlines</li>
<li>Experience managing and mentoring junior team members while confidently managing up to senior client stakeholders and partners</li>
<li>Desire to constantly innovate and test new things, not just follow a pre-established playbook</li></ul> 


WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $110,000-$125,000 


#LI-BM1 
#LI-Hybrid<div> 

Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.

To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.</div></div>

Director, Influencer Marketing (Real Estate & Hospitality)

Autumn Communications

<div>
 
 
 Who We Are
 
 
 
 Autumn Communications is a full-service public relations and marketing firm with offices in New York City and Los Angeles. We specialize in developing compelling campaigns that amplify brand awareness, engage customers, and drive demand for our clients.
 
 
 
 
 
 
 What We Need
 
 
 
 We&rsquo;re looking for an
 
 influencer supervisor with strong paid social experience
 
 to lead creator partnerships while optimizing performance-driven campaigns across social platforms. This role is ideal for someone who understands both
 
 influencer strategy and paid media
 
 , and can translate creator content into high-performing paid campaigns that drive measurable results. The Influencer supervisor will work closely with internal teams and brand partners to develop influencer strategies, manage creator relationships, and oversee the paid amplification of influencer content across platforms including Meta and TikTok.
 
 
 Location: Must live in the greater Tri-State area or LA area with access to our office 2 days a week.
 
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 <ul>
 <li>
 Lead influencer strategy and execution across beauty, lifestyle, and wellness clients, including seeding, paid campaigns, and tentpole activations
 </li>
 <li>
 Manage influencer vetting, outreach, negotiation, and contracting in collaboration with internal teams
 </li>
 <li>
 Develop strategic influencer briefs and ensure creative deliverables align with client goals and brand messaging
 </li>
 <li>
 Maintain strong relationships with creators, talent agents, and influencer platforms
 </li>
 <li>
 Oversee day-to-day client communications and reporting; ensure programs run on time, on budget, and above expectations
 </li>
 <li>
 Monitor cultural trends, social moments, and talent movement to recommend timely influencer opportunities
 </li>
 <li>
 Collaborate with PR and creative teams to ensure influencer and content strategies are integrated and cohesive
 </li>
 <li>
 Analyze performance and prepare recap reports with actionable insights and recommendations
 </li>
 <li>
 Support new business pitches by identifying influencer talent, crafting creative ideas, and contributing to proposal development
 </li>
 <li>
 Mentor and manage junior team members, supporting growth and performance
 </li>
 <li>
 Manage and optimize paid social campaigns across
 
 Meta (Instagram/Facebook) and TikTok
 
 </li>
 <li>
 Implement and manage
 
 pixel tracking and conversion tracking
 
 to ensure accurate attribution
 </li>
 <li>
 Develop and manage
 
 audience segmentation strategies
 
 , including lookalike audiences and retargeting pools
 </li>
 <li>
 Monitor and optimize campaigns based on key performance metrics including
 
 CTR, CPA, and ROAS
 
 </li>
 <li>
 Collaborate with internal teams and creators to develop
 
 high-performing paid social creative
 
 </li>
 <li>
 Build and manage
 
 testing frameworks
 
 to continuously improve campaign performance
 </li>
 <li>
 Identify winning influencer content and scale through paid amplification
 </li>
 <li>
 Analyze campaign data and present performance insights and recommendations to clients and internal teams
 </li>
 </ul>
 
 
 
 
 
 What You&rsquo;ll Bring
 
 
 <ul>
 <li>
 7-8 years of experience in
 
 influencer marketing, paid social, or digital marketing
 
 </li>
 <li>
 Hands-on experience managing
 
 paid social campaigns across Meta and TikTok
 
 </li>
 <li>
 Strong understanding of
 
 pixel implementation, tracking, and conversion optimization
 
 </li>
 <li>
 Experience working with
 
 influencer and creator content in paid media environments
 
 </li>
 <li>
 Strong analytical skills and ability to interpret campaign performance data
 </li>
 <li>
 Experience working in an
 
 agency or fast-paced brand environment preferred
 
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 Comprehensive health care and wellness plans
 </li>
 <li>
 A 401(k) Savings Plan
 </li>
 <li>
 Unlimited Paid Time Off (Personal, Sick, Vacation) and Summer Fridays
 </li>
 </ul>
</div>

Supervisor of Influencer Marketing

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