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marketing manager - audience growth, event & campaign strategy Jobs in New York

marketing analyst

Creative Circle

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  Marketing Analyst
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  Our global tech client is seeking a Marketing Analyst to support their advertising organization. This role builds and operates the analytics foundation that informs acquisition, lifecycle, and revenue decisions across B2B growth marketing. The Marketing Analyst turns complex data into actionable insight, enables experimentation, and improves full funnel performance by partnering closely with cross functional teams. This position is ideal for a data driven marketer who values speed, rigor, and business impact.
 </p>
 <p>
  The Basics:
 </p>
 <ul>
  <li>
   Duration: 12 months with a strong possibility of extension.&nbsp;
  </li>
  <li>
   Schedule: 40 hours per week.&nbsp;
  </li>
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   Location: onsite five days per week in Manhattan&nbsp;
  </li>
 </ul>
 <p>
  Top 3 Required Qualifications:
 </p>
 <ul>
  <li>
   Deep experience in data analysis and visualization, including building dashboards, models, and reports that clearly communicate performance and insights to non technical stakeholders.&nbsp;
  </li>
  <li>
   Strong expertise in B2B funnel analytics and attribution across acquisition, lifecycle, and revenue, with the ability to track performance from lead through opportunity and revenue.&nbsp;
  </li>
  <li>
   Proven ability in strategic forecasting and experimentation, including cohort analysis, scenario modeling, test design, and translating results into clear recommendations.
  </li>
 </ul>
 <p>
  Other Qualifications:&nbsp;
 </p>
 <ul>
  <li>
   8+ years of experience in marketing analytics, growth analytics, revenue operations, or related roles.&nbsp;
  </li>
  <li>
   Advanced spreadsheet modeling skills and strong business acumen.&nbsp;
  </li>
  <li>
   Hands on experience building and maintaining forecasting models and automated reporting.&nbsp;
  </li>
  <li>
   Ability to translate data into decisions with speed, clarity, and confidence.&nbsp;
  </li>
  <li>
   Experience using Salesforce CRM, Pardot Account Engagement, and Adobe Analytics. Familiarity with tools such as Looker, Snowflake, Tableau, or B2B attribution platforms is a plus.&nbsp;
  </li>
  <li>
   Comfort working in fast paced environments and bringing structure where needed. Strong analytical storytelling and cross functional communication skills.
  </li>
 </ul>
 <p>
  Key Responsibilities:
 </p>
 <ul>
  <li>
   Track performance across all marketing channels including paid, organic, email, web, events, content, and account based marketing through to revenue.&nbsp;
  </li>
  <li>
   Build and maintain real time dashboards and automated reports aligned to core business KPIs.&nbsp;
  </li>
  <li>
   Conduct cohort analysis to evaluate lead quality, channel efficiency, conversion velocity, and return on investment.&nbsp;
  </li>
  <li>
   Forecast pipeline, revenue contribution, and performance scenarios to inform planning and budget decisions.&nbsp;
  </li>
  <li>
   Partner with growth marketers on experiment design, measurement, and interpretation of results.&nbsp;
  </li>
  <li>
   Own and evolve KPI frameworks for acquisition, lifecycle, and full funnel performance.&nbsp;
  </li>
  <li>
   Diagnose funnel gaps, identify optimization opportunities, and recommend actionable improvements.&nbsp;
  </li>
  <li>
   Maintain clear funnel views from lead to MQL to SQL to opportunity and revenue.&nbsp;
  </li>
  <li>
   Deliver weekly, monthly, and quarterly performance reporting with concise data backed narratives.&nbsp;
  </li>
  <li>
   Collaborate closely with demand generation, content, product marketing, sales, and revenue operations teams to ensure alignment and impact.
  </li>
 </ul>
 <p>
  &nbsp;
 </p>
 <p>
  In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
 </p>
 <p>
  <strong>
   Benefits
  </strong>
 </p>
 Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
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 <strong>
  Email Your Resume In Word To
  <br/>
 </strong>
 druch@creativecircle.com
 <br/>
 Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
 <br/>
 Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : DR8-1982344 -- in the email subject line for your application to be considered.
 <br/>
 Donna Ruch - Senior Recruiter, National Delivery
 <br/>
 <br/>
 For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.
 <br/>
 <br/>
 This job was first posted by Creative Circle on 03/31/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.
 <br/>
 <br/>
 <strong>
  Creative Circle is an Equal Opportunity Employer
  <br/>
  <br/>
 </strong>
 All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.&nbsp;Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.&nbsp; Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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 Copyright  1999 - 2026.  CreativeCircle , Inc. All rights reserved.
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Marketing Analyst/Coordinator

Humanz

<p></p><div>Full-Time Paid Media Analyst<p><br>
Company: Humanz</p><p>
Employment Type: Full-Time</p><p>
Location: New York City, U.S.</p><br>
About Humanz<p>
Humanz is a leading startup in the creator economy space, transforming how brands and influencers collaborate worldwide.</p><p>
Humanz operates alongside Ubiquitous, a leading influencer marketing agency the company acquired. Together, we combine advanced AI-driven technology with high-impact paid media and creator marketing- enabling brands to scale campaigns with precision and measurable performance.</p><p>
Our fast-growing U.S. team manages all partnerships across the North American market.</p><p>
To learn more about us, you can check us out here!</p><br>
Role Overview<p>
We are seeking a detail-oriented and analytical Paid Media Analyst with a background in organic and paid media to join our team. This role is responsible for the daily analysis of campaign performance data and serves as a key analytical partner to Client Management.</p><p>
This is a numbers-driven, CSM-oriented position focused on uncovering insights behind paid media performance and translating data into clear, actionable recommendations that drive client success.</p><p></p>
Key Responsibilities<ul><li>
Extract and compile campaign performance reports from internal systems and advertising platforms</li><li>
Conduct daily analysis of media performance data across channels</li><li>
Identify trends, patterns, and optimization opportunities within campaign metrics</li><li>
Deliver actionable recommendations based on quantitative analysis and content-performance insights</li><li>
Support the Client Management team with data-driven insights to improve campaign effectiveness</li><li>
Monitor KPIs, performance benchmarks, and pacing to ensure campaigns meet objectives</li><li>
Present findings in clear, concise reports and dashboards tailored to client needs</li><li>
Collaborate cross-functionally to align performance insights with strategic goals</li></ul><br>
<b>
Requirements</b><br>
<p></p>
Requirements<ul><li>
2+ years of experience in influencer marketing, paid and organic media, or digital marketing (brand or agency side)</li><li>
Strong analytical and problem-solving skills</li><li>
Advanced proficiency in data analysis and reporting tools (e.g., Excel, Google Sheets, BI platforms)</li><li>
Experience working with paid media platforms and performance metrics (TikTok, Meta, Google, X, Snapchat, etc.)</li><li>
Ability to interpret large data sets and translate findings into meaningful insights</li><li>
Strong attention to detail and accuracy</li><li>
Excellent written and verbal communication skills</li><li>
Ability to work in a fast-paced, client-focused environment</li></ul><ul><li>
Familiarity with campaign optimization strategies</li><li>
Experience supporting Client Success or Account Management teams</li></ul></div><p></p>

Paid Media Analyst

American Express

<div><p>At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
</p><p>As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
</p><p><b>How will you make an impact in this role?
</b></p><p>The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel &amp; Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
</p><p>The US Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.
</p><p>The US Membership Activation team sits nestled within US Customer Loyalty Marketing (USCLM) as a critical and foundational arm to deliver marketing on behalf of the enterprise to win the hearts, minds and wallets of our customers and deliver on the brand promise.
</p><p>Within USCLM, the Treatment Activation and Recognition team is looking for a Sr. Analyst to play a key role in enabling loyalty marketing strategies and executing across channels to onboard and engage Additional Card Members. This is an exciting, high-visibility opportunity to shape the first moments of Membership while collaborating with partners across execution, product, and marketing.
</p><p><b>Key Responsibilities:
</b></p><ul><li>Own Additional Card onboarding email curriculum and end to end execution of onboarding communications to drive early Additional Card Member engagement.
</li><li>Serve as subject matter expert for customer marketing, partnering closely with Product teams to provide marketing colleagues with latest customer insights, positioning, messaging, and benefit claims/T&amp;Cs.
</li><li>Identify and detail key opportunities to improve the end-to-end customer experience for Additional Card Members.
</li><li><p>Monitor performance metrics, analyze data, and support optimizations to improve engagement and campaign effectiveness.<br>
</p></li></ul><p></p><p><b>Minimum Qualifications
</b></p><ul><li>Strong and effective communicator with experience gaining alignment across teams
</li><li>Team-oriented with an ability to work resourcefully in a collaborative and fast-paced environment
</li><li>Ambition to make an impact in a fast-moving, multifaceted, growth environment with a solution-oriented and customer-first perspective
</li><li>Exceptional attention to detail and ability to manage and interpret data, track performance, and optimize campaigns
</li><li><p>Bachelor&rsquo;s degree and experience in marketing, business, communications, or a related field is preferred
</p></li></ul><p>Salary Range: $78,000.00 to $124,750.00 annually + bonus + benefits
</p><p>The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we&rsquo;ll consider your location, experience, and other job-related factors.
</p><p>We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
</p><ul><li>Competitive base salaries
</li><li>Bonus incentives
</li><li>6% Company Match on retirement savings plan
</li><li>Free financial coaching and financial well-being support
</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits
</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
</li><li>Free and confidential counseling support through our Healthy Minds program
</li><li>Career development and training opportunities
</li></ul><p>For a full list of Team Amex benefits, visit our Colleague Benefits Site .
</p><p>American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
</p><p>We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
</p><p>US Job Seekers - Click to view the &ldquo; Know Your Rights &rdquo; poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster
</p><p>Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.</p></div>

Senior Analyst - Additional Card Member Loyalty Marketing

MetroPlusHealth

<div><p><b>Job Ref: </b>TE0118<br>
<b>Category: </b>Marketing<br>
<b>Department: </b>MARKETING ADMINISTRATION<br>
<b>Location: </b>50 Water Street, 7th Floor, New York, NY 10004
<br>
<b>Job Type: </b>Regular<br>
<b>Employment Type: </b>Full-Time<br>
<b>Work Arrangement: </b>Hybrid<br>
<b>Salary Range: </b>$80,000.00 - $90,000.00<br>
</p><p></p><p><b>Position Overview</b></p><br>
<p></p><h2 class="jobSectionHeader"><b>Empower. Unite. Care.</b></h2><br>
<p></p>
<p><b>MetroPlusHealth</b> is committed to empowering New Yorkers by uniting communities through care. We believe that Health care is a right, not a privilege. If you have compassion and a collaborative spirit, work with us. You can come to work being proud of what you do every day.</p><br>
<p></p>
<p>The Salesforce Marketing Cloud Data Analyst manages data on Salesforce Marketing Cloud (SFMC), integrates data of all campaigns and ensures data quality and consistency. The person reports to SFMC Data Manager, collaborates with marketing teams to execute targeted campaigns, manages user access, data, and system configuration, ensures accurate customer information, enhances interactions, and contributes to overall business success. The person analyzes data to identify trends, measure campaign performance, and inform strategies. The person works closely with the SFMC Campaign Manager to optimize campaigns.</p>
<p><b>Duties &amp; Responsibilities</b></p>
<ul><li><b>Data Quality &amp; Governance:</b><br>
 Ensure accuracy, completeness, and consistency of marketing data across platforms.</li>
<li><b>Segmentation &amp; Audience Management:</b><br>
 Create data extensions and manage audience based on behavioral, demographic, and performance attributes.</li>
<li><b>Advanced Analytics:</b><br>
 Analyze campaign results, user behavior, and funnel metrics to identify growth opportunities.</li>
<li><b>Dashboarding &amp; Visualization:</b><br>
 Build and present Tableau dashboards and analytic tools that help teams make data‑driven decisions.</li>
<li><b>Predictive &amp; Trend Insights:</b><br>
 Identify patterns in campaign performance and market behavior to anticipate future outcomes.</li>
<li><b>Cross‑Team Partnership:</b><br>
 Collaborate with marketing, CRM, and data teams to ensure analytic requirements are met.</li>
<li><b>Campaign Operations:</b><br>
 Support the planning and execution of targeted marketing campaigns in partnership with cross‑functional teams.</li>
<li><b>Automation &amp; Process Optimization:</b></li>
</ul>
 <p>Support and improve automated workflows to streamline campaign intake, approvals, and reporting.</p><br>
<p></p>
<p><b>Minimum Qualifications</b></p>
<ul><li>Bachelor's degree in business, Marketing, Information Technology, or a related field.</li>
<li>Proven experience in data analytics or a related role.</li>
<li>Proficiency in CRM software (e.g., Salesforce). Certifications preferred.</li>
<li>3-year minimum in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting.</li></ul></div><p></p>

Salesforce Marketing Cloud Data Analyst

Galaxy

<div>
 <strong>
  Who We Are
  <br/>
  <br/>
 </strong>
 Galaxy is a global leader in digital assets and data center infrastructure, delivering solutions that accelerate progress in finance and artificial intelligence. We believe that blockchain and digital asset innovation will transform how value moves through the world &ndash; and we&rsquo;re building the products and services to make that future a reality.
 <br/>
 <br/>
 Our institutional digital assets platform spans trading, investment banking, asset management, staking, self-custody, and tokenization technology. We also invest in and operate cutting-edge data center infrastructure to power AI and high-performance computing, addressing the growing demand for scalable energy and compute in the U.S.
 <br/>
 <br/>
 We work at the intersection of finance and technology, helping institutions, startups, and developers navigate a digitally native economy. Led by CEO and Founder Michael Novogratz, our team blends deep crypto expertise with institutional experience and a shared commitment to shaping the future of Web3 and AI.
 <br/>
 <br/>
 Galaxy is headquartered in New York City, with offices across North America, Europe, the Middle East, and Asia.
 <br/>
 <br/>
 To learn more about our businesses and products, visit www.galaxy.com.
 <br/>
 <br/>
 <strong>
  What We Value
  <br/>
  <br/>
 </strong>
 We are a diverse team of free thinkers, and fast movers united to help investors and creators energize the global economy. We are looking for individuals who thrive in a culture of builders and overachievers and embrace high performance, transparent feedback, and a mission-first approach. Our culture shapes our way of working and gets us where we want to be.
 <br/>
 <br/>
 <ul>
  <li>
   Seek Excellence.
  </li>
  <li>
   Be Selective To Be Effective.
  </li>
  <li>
   Be Highly Aligned, Loosely Coupled.
  </li>
  <li>
   Disagree Transparently.
  </li>
  <li>
   Encourage Independent Decision-Making.
  </li>
  <li>
   Build Dream Teams.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Who You Are
  <br/>
  <br/>
 </strong>
 We are seeking a highly organized, detail-oriented Marketing Manager (Analyst-level) to support cross-functional marketing initiatives across the firm. This role is ideal for someone early in their career who wants exposure to all facets of marketing &mdash; product marketing, content, brand, campaigns, and events&mdash; while building strong execution and analytical foundations. You will act as a force multiplier for the team: ensuring projects move forward, materials are polished, data is accurate, and internal coordination runs smoothly.
 <br/>
 <br/>
 This is a generalist role designed for someone who thrives in fast-paced environments and enjoys both creative and analytical work. You&rsquo;ll gain exposure to institutional crypto markets, cross-functional experience across multiple marketing disciplines, mentorship from senior marketing leadership, and a strong foundation in execution, analytics, and strategic marketing operations.
 <br/>
 <br/>
 <strong>
  What You&rsquo;ll Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Support end-to-end execution of marketing initiatives across campaigns, digital channels, product launches, and events.
  </li>
  <li>
   Maintain and update the marketing content calendar, project trackers, and documentation to ensure deadlines and deliverables stay on track.
  </li>
  <li>
   Monitor campaign performance and pull marketing analytics to support reporting and continuous improvement.
  </li>
  <li>
   Create and format marketing materials including newsletters, website content, social posts, graphics, and sales decks.
  </li>
  <li>
   Ensure brand consistency, accuracy, and quality control across all marketing assets.
  </li>
  <li>
   Take structured meeting notes, track action items, and support cross-functional coordination
  </li>
  <li>
   Use AI tools and internal systems to streamline workflows, summarize insights, and improve operational efficiency.
  </li>
  <li>
   Stay informed on industry and competitor trends to support thoughtful marketing execution.
  </li>
  <li>
   Come to the office on a hybrid schedule (4-in/1-remote).
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What We&rsquo;re Looking For
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   1&ndash;2+ years of experience in marketing, communications, finance, or a related field
  </li>
  <li>
   Comfortable working in a fast-paced, deadline-driven environment
  </li>
  <li>
   Exceptional attention to detail &mdash; you catch formatting errors others miss
  </li>
  <li>
   Strong organizational &amp; time management skills
  </li>
  <li>
   Clear written and verbal communication
  </li>
  <li>
   Highly reliable and proactive
  </li>
  <li>
   Low ego, high ownership
  </li>
  <li>
   Curious about digital assets and financial markets
  </li>
  <li>
   Motivated to grow into a broader marketing or product marketing role over time
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What We Offer (US)
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Competitive base salary and discretionary bonus
  </li>
  <li>
   Flexible Time Off (i.e. unlimited paid vacation days)
  </li>
  <li>
   Company paid Holidays (11)
  </li>
  <li>
   Company paid sick leave
  </li>
  <li>
   Company-paid health and protective benefits for employees, partners, and other dependents
  </li>
  <li>
   Competitive family planning benefits for US employees
  </li>
  <li>
   3% 401(k) company contribution
  </li>
  <li>
   Generous paid Parental Leave
  </li>
  <li>
   Free virtual coaching and counseling sessions through Headspace
  </li>
  <li>
   Opportunities to learn about the Crypto industry
  </li>
  <li>
   Free daily snacks in-office
  </li>
  <li>
   Smart, entrepreneurial, and fun colleagues
  </li>
  <li>
   Employee Resource Groups
  </li>
  <li>
   Benefits may vary depending on location.
   <br/>
   <br/>
  </li>
 </ul>
 <em>
  Apply now and join us on our mission to engineer a new economic paradigm.
  <br/>
  <br/>
 </em>
 The base salary ranges included below will be commensurate with candidate experience, expertise and local market. Final offer amounts are determined by multiple factors, including candidate experience and expertise. At Galaxy, we maintain a total compensation philosophy which consists of a competitive base salary, annual bonus, and equity incentives.
 <br/>
 <br/>
 Base Salary Range
 <br/>
 <br/>
 $100,000 - $120,000 USD
 <br/>
 <br/>
 <em>
  Galaxy respects diversity and seeks to provide equal employment opportunities to all employees and job applicants for employment without regard to actual or perceived age, race, color, creed, religion, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital or partnership or caregiver status, ancestry, national origin, citizenship status, disability, military or veteran status, protected medical condition as defined by applicable state or local law, genetic information or predisposing genetic characteristic, or other characteristic protected by applicable federal, state, or local laws and ordinances.
  <br/>
  <br/>
 </em>
 <em>
  We will endeavor to make a reasonable accommodation to the known limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete the application process or to participate in an interview, please contact careers@galaxy.com.
 </em>
</div>


Marketing Manager

<div><div><div><p>At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you&rsquo;ll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
</p><p>Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.<br>
<br>
</p></div><div><p>With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities, and each other. Here, you&rsquo;ll learn and grow as we help you create a career journey that&rsquo;s unique and meaningful to you&mdash;supported by benefits, programs, and flexibility that help you thrive personally and professionally.
</p></div><div><p>At American Express, you&rsquo;ll be recognized for your contributions and impact. Every colleague has the opportunity to share in the company&rsquo;s success. Together, we&rsquo;ll win as a team&mdash;upholding our values and the promise of powerful backing to deliver the world&rsquo;s best customer experience every day.<br>
</p></div><p></p><div><p><b>About the Team:
</b></p></div><div><p>The <b>Analytics, Investments and Marketing Enablement (AIM) </b>team&mdash;within Global Commercial Services Marketing (GCSM)&mdash;is the analytics engine powering Commercial customer acquisition, engagement, and retention. AIM develops insights, data products, and analytical solutions that shape smarter marketing and powerful digital experiences.
</p></div><div><p>This Senior Analyst role sits within <b>Corporate Digital Acquisition Analytics </b>, supporting the strategy, development, and optimization of personalized digital experiences for Commercial corporate prospects across Digital channels using data, advanced analytics, and emerging AI.<br>
</p></div><div></div><div><p><b>How will you make an impact </b><b>in </b><b>this role?
</b></p></div><div><p>As a Senior Analyst, you will lead analytical work that fuels the next generation of AMEX&rsquo;s Corporate digital acquisition engine. You will design and implement data-driven strategies, build analytical solutions to optimize targeting, personalization, and prospect conversion.
</p></div><div><p>This role is ideal for someone who is passionate about digital marketing analytics, enthusiastic about emerging AI and GenAI capabilities, and eager to help shape how AMEX engages Commercial Corporate prospects in a dynamic and competitive digital landscape.
</p></div><div><p><b>Key Responsibilities:
</b></p></div><div><ul><li><div><b>Develop analytical solutions and data products </b>that improve targeting accuracy, personalization, and digital acquisition performance across the AMEX website.
</div></li></ul></div><div><ul><li><div><b>Build and enhance targeting </b><b>models </b>leveraging AMEX&rsquo;s vast first-party data and evolving digital intelligence capabilities.
</div></li></ul></div><div><ul><li><div><b>Apply emerging AI and GenAI techniques </b>, such as intelligent customer journey optimization, semantic modeling and automated insights to enhance targeting precision and analytical productivity.
</div></li></ul></div><div><ul><li><div><b>Drive experimentation, performance measurement and </b><b>Investment optimization - </b>designing test structures, evaluating results, and making actionable recommendations to improve conversion and efficiency.
</div></li></ul></div></div><div><div><ul><li><div><b>Develop &amp; foster cross functional relationships with partners </b>across American Express to ensure implementation of analytical solutions and ensure business impact.<br>
</div></li></ul></div><div></div><div><p><b>Minimum Qualifications:
</b></p></div><div><ul><li><div>Bachelor's Degree in a quantitative field (e.g., Engineering, Mathematics, Finance, Computer Science, Statistics, Economics).
</div></li></ul></div><div><ul><li><div>2+ years of professional work experience in Data Science and Analytics domain
</div></li></ul></div><div><ul><li><div>Experience working with LLMs and in building ML models like XGBoost , K-Means, etc with proficiency in analytical tools such as <b>SQL, Python, </b>or similar; knowledge of digital analytics or experimentation frameworks is a plus.
</div></li></ul></div><div><ul><li><div>Strong analytical/conceptual thinking acumen to solve unstructured and complex business problems
</div></li></ul></div><div><ul><li><div>Excellent written and oral communication skills<br>
</div></li></ul></div><div></div><div><p><b>Preferred Qualifications:
</b></p></div><div><ul><li><div>Experience in digital marketing analytics, personalization, website optimization, or acquisition strategy.
</div></li></ul></div><div><ul><li><div>Experience in large data processing and handling; and basic understanding of data science: XGBoost , decision trees, regression modeling, etc.
</div></li></ul></div><div><ul><li><div>Familiarity and interest in applying emerging AI and Gen AI capabilities to improve digital targeting outcomes.
</div></li></ul></div><div><ul><li><div>Strong communication skills with the ability to influence partners and drive action.<br>
</div></li></ul></div></div><div></div><p>Salary Range: $89,250.00 to $150,250.00 annually + bonus + benefits
</p><p>The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we&rsquo;ll consider your location, experience, and other job-related factors.
</p><p>We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
</p><ul><li>Competitive base salaries
</li><li>Bonus incentives
</li><li>6% Company Match on retirement savings plan
</li><li>Free financial coaching and financial well-being support
</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits
</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
</li><li>Free and confidential counseling support through our Healthy Minds program
</li><li>Career development and training opportunities
</li></ul><p>For a full list of Team Amex benefits, visit our Colleague Benefits Site .
</p><p>American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
</p><p>We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
</p><p>US Job Seekers - Click to view the &ldquo; Know Your Rights &rdquo; poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster
</p><p>Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.</p></div>

Senior Analyst-Data Science (Digital Targeting & Analytics)

Horizon Media, Inc.

<div><p><b>Job Description
</b></p><div><div><p>Who We Are
</p></div><div><p><b>Horizon Next </b>is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what&rsquo;s next: our next innovation, our next advancement in analytics, the market&rsquo;s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.
<br>
<br>
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.<br>
</p></div><p></p><div><p>Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.<br>
</p></div><div><p><br>
Job Summary
<br>
The main responsibility of the Senior Analyst, Advanced Analytics is to apply sophisticated modeling and other advanced analytic techniques to help guide our clients&rsquo; media spending plans and make their investments more efficient. This position will also be charged with designing/developing fixes to analytic processes so as to maintain a steady workflow . In addition to the technical aspects required, it will involve cultivating and maintaining effective working relationships with a variety of parties , which includ es the clients, internal stakeholders (e.g. Brand and Activation), 3rd-party vendors, external clients and operational areas within Horizon.<br>
</p></div><p></p><div><p>We are looking for someone who is intellectually curious , with the drive and experience to identify, frame and solve business problems. They must be a critical thinker who can provide creative strategic solutions and who can follow-through with flawless execution. Critical to the role is the ability to provide thought leadership that can drive our capabilities through analytic innovations.<br>
</p></div><p></p><div><p>The ideal candidate will be a clear and persuasive communicator who thrives in a highly collaborative team environment and has the ability to guide solutions for ever-evolving real-time problem sets. Above all, the Senior Analyst in Advanced Analytics must be highly driven with an exceptional work ethic, determination to overcome complex challenges, and must have a desire to have huge impact on the business.<br>
</p></div><p></p><div><p>Much of this position &rsquo;s time will be devoted to analytics for a key major client vertical. Th ey will be charged with aiding in the development of unique analyses and applications targeted against that part of our business. The other half of time will be devoted to direct client analytics, requiring a diverse set of problem-solving capabilities.<br>
<br>
</p></div><p></p><div><p>What You&rsquo;ll Do
<br>
70% &ndash; Development and Enhancement of data and analytics capabilities :<br>
</p></div><p></p><div><ul><li><p>Assist in statistical modeling and analytic efforts to provide insights into media planning and buying.
</p></li></ul></div><div><ul><li><p>Constantly look for ways to improve the usage of Horizon&rsquo;s existing data and analytics infrastructure.
</p></li></ul></div><div><ul><li><p>Work with stakeholders to improve current analytic processes, and develop new capabilities that set us apart in the marketplace.
</p></li></ul></div></div><div><div><ul><li><p>Use automation and technology to increase efficiency and to provide the infrastructure to scale.
</p></li></ul></div><div><ul><li><p>Bring an &ldquo;outside in perspective&rdquo; to analytic development; explore, identify and assess external best practices - and translate to the relevant application internally.<br>
</p></li></ul></div><p></p><div><p>30% &ndash; Cultivating and maintaining effective working relationships &ndash; internally and externally :<br>
</p></div><p></p><div><ul><li><p>Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon.
</p></li></ul></div><div><ul><li><p>Act as a liaison between the Analytics team and the internal Brand, Activation and Operational areas.
</p></li></ul></div><div><ul><li><p>Extensive brand team and client interaction and day-to-day management.<br>
</p></li></ul></div><p></p><div><p>Who You Are
<br>
Excellent problem solving skills and a dogged determination to work an issue through to its satisfying conclusion are both a must.
</p></div><div><p>Analytical mindset with knowledge and passion for media, data and technology.
</p></div><div><p>Ability to generate clear, concise and comprehensive analyses that tell the story behind the data .
</p></div><div><p>Business acumen &ndash; understands the strategic levers of the business and how analytics is a catalyst for decision making.
</p></div><div><p>Demonstrated ability to be creative; to put structure around vague and unstructured requests/discussions.
</p></div><div><p>Persistence: Demonstrate tenacity and willingness to go the distance to get new things done.
</p></div><div><p>Comfortable in dealing with ambiguity and managing change, plus the capacity to move through road-blocks with enthusiasm and alacrity.
</p></div><div><p>Creative thinker that is willing to challenge the norm to improve analytic processes.
</p></div><div><p>Collaborative, can-do attitude a must.
</p></div><div><p>Pragmatic &ndash; seeks and develops solutions understanding and communicating the relevance to others.
</p></div><div><p>Ability to translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot.
</p></div></div><div><div><p>Proven effectiveness in managing business relationships.
</p></div><div><p>Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously.
</p></div><div><p>Deep expertise in advertising platforms and/or the ad tech industry preferred.<br>
</p></div><p></p><div><p>Preferred Skills &amp; Experience
<br>
Bachelor&rsquo;s degree required plus 1-2 years of industry experience; Master&rsquo;s degree preferred plus 0-2 years .
</p></div><div><ul><li><p>E xperience in the Advanced Analytics realm, preferably in media , marekting or an adjacent field .
</p></li></ul></div><div><ul><li><p>Advanced statistical modeling experience (e.g. regression modeling/ predictive modeling/ inferential statistics) required ,
</p></li></ul></div><div><ul><li><p>S pecific marketing response modeling expertise such as MMM , a plus .
</p></li></ul></div><div><ul><li><p>Cross functional skills &ndash; can explore business view and work with them to develop mutually owned solution;
</p></li></ul></div><div><ul><li><p>C an solve problems in complex situations using creative and conceptual reasoning.
</p></li></ul></div><div><ul><li><p>Strong verbal communication skills, extremely well-organized.
</p></li></ul></div><div><ul><li><p>Proactive individual with strong problem-solving skills and an entrepreneurial spirit.
</p></li></ul></div><div><ul><li><p>Hands on p rogramming/scripting experience (R, Python, SQL) required .
</p></li></ul></div><div><ul><li><p>Exposure to large data sets (&ldquo;big data&rdquo;) and analysis thereof , a major plus.<br>
</p></li></ul></div><p></p><div><p>Certificates, Licenses and Registrations
<br>
<b>N/A<br>
</b></p></div><div><p><br>
Physical Activity and Work Environment
</p></div><div><p><b>N/A<br>
</b></p></div></div><p></p><div><p>The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.<br>
</p></div><p></p><p><i>Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
</i></p><p></p><p><b>Salary Range
</b></p>$100,000.00 - $120,000.00
<p></p><p><i>A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. </i><i>As an organization, we take an aptitude and competency-based hiring approach. </i><i>We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</i></p></div>

Senior Analyst, Advanced Analytics

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