performance marketing manager

OmalbyKomal

Job Description &ndash; Performance MarketerPosition: Performance Marketer Department: Marketing Industry: Women's Fashion &amp; Textile Clothing Reports To: Business Head / CEOJob SummaryThe Performance Marketer is responsible for planning, executing, optimising, and analyzing digital marketing campaigns to drive online sales, customer acquisition, and return on advertising spend (ROAS). This role focuses on data-driven marketing across paid digital channels, working closely with the creative, e-commerce, and brand teams to maximise campaign performance and achieve business growth.Key Responsibilities Performance Marketing<ul><li>Plan, launch, and optimize paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, TikTok, and other relevant platforms.</li><li>Manage campaign budgets to maximize ROI and achieve sales targets.</li><li>Monitor campaign performance and optimize targeting, creatives, and audience segmentation.</li><li>Conduct A/B testing on ad creatives, copy, landing pages, and campaign strategies.</li></ul>E-commerce Growth<ul><li>Drive website traffic, online conversions, and revenue growth.</li><li>Collaborate with the e-commerce team to improve conversion rates and customer experience.</li><li>Support promotional campaigns, seasonal launches, and sales events through targeted digital marketing.</li></ul>Analytics &amp; Reporting<ul><li>Track and analyze key performance metrics such as ROAS, CPA, CAC, CTR, CPC, conversion rate, and customer lifetime value.</li><li>Prepare weekly and monthly campaign performance reports with actionable insights.</li><li>Use analytics tools to evaluate campaign effectiveness and recommend improvements.</li></ul>Audience &amp; Customer Acquisition<ul><li>Build and manage customer audiences for prospecting, retargeting, and remarketing campaigns.</li><li>Develop strategies to improve customer acquisition, retention, and repeat purchases.</li><li>Optimize customer journeys across multiple digital touchpoints.</li></ul>Collaboration<ul><li>Work closely with the creative team to develop high-performing ad creatives, videos, and marketing content.</li><li>Coordinate with the brand, merchandising, and product teams to align campaigns with product launches and promotions.</li><li>Liaise with external agencies and platform representatives when required.</li></ul>Market Research<ul><li>Monitor competitor activities, digital trends, and emerging marketing technologies.</li><li>Stay updated on platform algorithm changes and digital marketing best practices.</li><li>Identify new growth opportunities and recommend innovative campaign strategies.</li></ul>Required Qualifications<ul><li>Bachelor's degree in Marketing, Business Administration, Digital Marketing, Media Sciences, or a related field.</li><li>2&ndash;4 years of experience in performance marketing, preferably within the fashion, retail, e-commerce, or consumer goods industry.</li></ul>Required Skills<ul><li>Strong hands-on experience with Meta Ads Manager and Google Ads.</li><li>Knowledge of TikTok Ads and other digital advertising platforms.</li><li>Understanding of Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.</li><li>Experience with conversion tracking and campaign attribution.</li><li>Strong analytical and problem-solving skills.</li><li>Proficiency in Microsoft Excel and reporting tools.</li><li>Excellent communication and presentation skills.</li><li>Ability to manage multiple campaigns and meet deadlines.</li></ul>Preferred Skills<ul><li>Experience in fashion, apparel, retail, or lifestyle brands.</li><li>Knowledge of Shopify or other e-commerce platforms.</li><li>Experience with email marketing and CRM campaigns.</li><li>Basic understanding of graphic design and creative performance optimisation.</li></ul>Key Performance Indicators (KPIs)<ul><li>Return on Ad Spend (ROAS)</li><li>Cost Per Acquisition (CPA)</li><li>Customer Acquisition Cost (CAC)</li><li>Website traffic and conversion rate</li><li>Online sales and revenue growth</li><li>Click-Through Rate (CTR)</li><li>Cost Per Click (CPC)</li><li>Customer retention and repeat purchase rate</li><li>Campaign ROI and budget efficiency</li><li>Timely execution of promotional and seasonal campaigns</li></ul>Working Environment<ul><li>Fast-paced women's fashion and e-commerce environment.</li><li>Performance-driven role with a focus on continuous optimisation, innovation, and business growth.</li></ul>Work Location: In person

Performance Marketer

eMaymar Digital Marketing

Job description:We are seeking a skilled PPC Manager with 1 to 2 years of experience to manage and optimize PPC and digital advertising campaigns. The role involves planning campaigns across multiple platforms, analyzing performance metrics, and driving ROI through data-driven strategies.Key Responsibilities:<ul><li>Plan, execute, and optimize PPC and digital advertising campaigns</li><li>Manage campaigns on Google Ads and other paid channels</li><li>Conduct keyword research, competitor analysis, and create ads/assets</li><li>Set up conversion tracking comprehensively in both Google Ads and GA4 using Google Tag Manager</li><li>Monitor and optimize campaigns based on CTR, CPC, CPA, and ROAS</li><li>Track, analyze, and report performance using Google Analytics and Ads dashboards</li></ul>Qualifications &amp; Skills:<ul><li>Having 1 to 2 years of experience managing Google Ads and PPC campaigns</li><li>Proficiency in Google Analytics and Google Tag Manager</li><li>Data-driven approach with excellent analytical and problem-solving skills</li><li>Knowledge of latest PPC strategies and digital marketing trends</li><li>Strong communication and team work skills</li><li>Familiarity with eCommerce, CRM systems, Basic HTML, Excel/Google Sheets, and marketing tools</li><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business, IT, or related field</li></ul>Timing: Night Shift: 7:00PM to 4:00AMWorking Days: Monday to FridayPreferred Nearby Areas: Malir, Scheme 33, Gulshan-e-Iqbal, Gulistan-e-Jauhar and University Road (Mosamiyaat)Work Location: In personPay: Rs60,000.00 - Rs100,000.00 per monthWork Location: In person

Google Ads Specialist / PPC Manager

LOGISTIX EXPRESS PRIVATE LIMITED

Marketing ExecutiveLocation: KarachiJob Type: Full-timeExperience: 1&ndash;2 yearsJoin Our Team!Are you passionate about digital marketing, social media, and bringing creative ideas to life? We're looking for a Marketing Executive who can turn marketing concepts into impactful campaigns while coordinating closely with our design team to create compelling marketing materials.If you're creative, organized, and thrive in a fast-paced environment, we'd love to hear from you!What You'll DoDevelop and manage engaging content across social media platforms (Facebook, Instagram, LinkedIn, etc.).Plan and execute digital marketing campaigns.Coordinate with graphic designers to create brochures, social media posts, banners, flyers, presentations, and other promotional materials.Prepare clear creative briefs and ensure marketing assets align with brand guidelines.Manage Meta (Facebook &amp; Instagram) advertising campaigns; knowledge of Google Ads is a plus.Monitor campaign performance and recommend improvements based on analytics.Support branding, promotional events, and marketing initiatives.Stay updated with the latest digital marketing trends and competitor activities.Collaborate with cross-functional teams to achieve marketing goals.Perform other marketing-related responsibilities as assigned.What We're Looking ForBachelor's degree in Marketing, Business Administration, Communications, or a related field.1&ndash;2 years of experience in marketing or digital marketing.Excellent written and verbal communication skills.Strong understanding of social media platforms and content strategy.Experience coordinating with designers and managing creative projects.Knowledge of Meta Ads Manager; Google Ads experience is an advantage.Basic understanding of marketing analytics and campaign performance.Strong organizational, multitasking, and project management skills.Creative thinker with excellent problem-solving abilities.Self-motivated and able to work independently.Skills RequiredDigital MarketingSocial Media ManagementContent CreationContent WritingCopywritingMarketing StrategyCampaign ManagementBrand ManagementGraphic Design CoordinationMeta Ads (Facebook &amp; Instagram)Google Ads (Preferred)Canva (Preferred)Microsoft OfficeCommunication SkillsProject CoordinationTime ManagementAnalytical ThinkingTeam CollaborationWhy Join Us?✨ Opportunity to work on exciting marketing projects.✨ Collaborative and creative work environment.✨ Professional growth and learning opportunities.✨ Chance to make a real impact on our brand's growth.Pay: Rs50,000.00 - Rs60,000.00 per monthWork Location: In person

Marketing Executive

Sowears

Job Summary Sowears is seeking a creative and detail-oriented Social Media &amp; Marketing Executive to support the planning and execution of marketing campaigns across digital and offline channels. The ideal candidate will assist in social media management, influencer collaborations, event coordination, store branding, and marketing operations. This role is perfect for someone who is passionate about marketing, highly organized, and eager to grow in a fast-paced retail environment.Key Responsibilities:<ul><li>Assist in the creation and implementation of marketing campaigns across various channels.</li><li>Support influencer marketing, PR activities, and brand collaborations.</li><li>Manage and update social media accounts to enhance brand visibility.</li><li>Assist in Sowears store branding activities in malls.</li><li>Coordinate events and promotional activities to support marketing initiatives.</li><li>Collaborate with cross-functional teams to ensure alignment of marketing strategies.</li><li>Conduct market research to identify trends and growth opportunities.</li><li>Assist in the production of marketing materials.</li><li>Monitor and report on campaign performance.</li><li>Provide administrative and operational support to the marketing team.</li><li>Assist in additional administrative or event-related tasks as assigned by the manager.</li></ul>Requirements:<ul><li>Previous experience in a marketing role or internship preferred.</li><li>Strong written and verbal communication skills in English.</li><li>Proficiency in social media platforms and basic marketing tools.</li><li>Skilled in Canva and CapCut.</li><li>Excellent multitasking and organizational abilities.</li><li>Creative thinking skills.</li><li>Ability to work collaboratively in a team environment.</li></ul>How to Apply:Interested candidates should submit their resume at: Hrsowears@gmail.com (Please mention the position title in the subject line.) Location: Nazimabad S.I.T.E Area, KarachiJob Type: Full-timeApplication Question(s):<ul><li>Do you have at least 1 year of experience in social media management or marketing (job or internship)?</li><li>Are you proficient in using Canva and CapCut for content creation and editing? </li><li>Have you previously assisted in marketing campaigns, influencer collaborations, or PR activities?</li><li>Are you currently based in Karachi or willing to commute to S.I.T.E Area, Karachi?</li><li>Are you comfortable coordinating events, mall branding activities, and handling administrative marketing tasks? </li><li>Can you join immediately?</li></ul>Work Location: In person

Social Media & Marketing Executive

Resource Linked Private Limited

Job Title: Project Manager (FMCG)Location: DHA Salary: PKR 100,000 &ndash; 120,000/month Experience Required: Minimum 2 yearsJob SummaryWe are looking for a proactive and results-driven Project Manager with experience in the FMCG industry to manage projects from planning to execution. The ideal candidate should have strong analytical, reporting, and client management skills, with the ability to coordinate effectively across multiple departments to ensure timely project delivery.Key Responsibilities<ul><li>Plan, execute, and monitor projects to ensure timely completion.</li><li>Prepare and maintain dashboards, MIS reports, and project performance reports.</li><li>Analyze project data and present actionable insights to management.</li><li>Manage client communications and maintain strong client relationships.</li><li>Coordinate with internal teams, including Sales, Marketing, Operations, and Supply Chain.</li><li>Track project timelines, budgets, deliverables, and milestones.</li><li>Identify project risks and implement mitigation strategies.</li><li>Ensure projects are completed within scope, budget, and quality standards.</li><li>Conduct regular project status meetings and provide progress updates.</li><li>Prepare project documentation, presentations, and reports for stakeholders.</li><li>Monitor KPIs and recommend process improvements to enhance operational efficiency.</li><li>Ensure compliance with company policies and project management best practices.</li></ul>Requirements<ul><li>Bachelor's degree in Business Administration, Project Management, Supply Chain, Marketing, or a related field.</li><li>Minimum 2 years of Project Management experience, preferably in the FMCG industry.</li><li>Strong command of Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, dashboards) and PowerPoint.</li><li>Experience with reporting, dashboard creation, and data analysis.</li><li>Excellent client management and stakeholder management skills.</li><li>Strong communication, problem-solving, and organizational skills.</li><li>Ability to manage multiple projects simultaneously and work under deadlines.</li></ul>Compensation<ul><li>Salary: PKR 100,000 &ndash; 120,000 per month (based on experience and skills).</li><li>Location: DHA.</li></ul>Interested candidates can share their CVs at hr@resourcelinked.com / mariahr.careers@gmail.com. Please mention Position Title &amp; City in the subject linePay: Rs100,000.00 - Rs120,000.00 per monthWork Location: In person

Project Manager

Polani Global Technologies SMC-PVT Ltd

DepartmentMarketingReports ToMarketing ManagerJob SummaryThe Graphic Designer &amp; Video Editor will create compelling visual content, advertisements, promotional videos, and branding materials that enhance Polani Global Technologies' digital presence.Key Responsibilities&middot; Design marketing creatives.&middot; Edit promotional videos and reels.&middot; Develop branding materials.&middot; Design brochures and banners.&middot; Produce motion graphics.&middot; Work closely with the marketing team.&middot; Maintain brand consistency.Requirements&middot; Bachelor's degree (preferred).&middot; 2&ndash;4 years of experience.&middot; Strong design portfolio.Software&middot; Photoshop&middot; Illustrator&middot; Premiere Pro&middot; After Effects&middot; CanvaSkills&middot; Creativity&middot; Typography&middot; Video Editing&middot; Motion Graphics&middot; BrandingApplication Question(s):<ul><li>Current Salary?</li><li>Expected Salary?</li><li>Notice Period?</li></ul>Work Location: In person

Graphic Designer / Video Editor

Cronysoft

CronySoft is looking for a creative and result-driven Marketing Executive who can take ownership of marketing activities, brand strategy, lead generation, and digital presence.The ideal candidate must understand the latest marketing trends, think out of the box, create engaging content, plan campaigns, and help generate quality leads for business growth.Key Responsibilities<ul><li>Plan and execute marketing and lead generation strategies.</li><li>Develop creative campaigns to improve brand visibility.</li><li>Manage and optimize social media presence.</li><li>Create engaging content for LinkedIn, Facebook, Instagram, website, and email campaigns.</li><li>Research market trends, competitors, and customer behavior.</li><li>Support brand strategy, product positioning, and business growth plans.</li><li>Track campaign performance and suggest improvements.</li><li>Coordinate with sales, design, product, and management teams.</li><li>Use modern marketing tools and AI tools to improve campaign planning and content quality.</li></ul>Required Skills<ul><li>Strong understanding of digital marketing and latest marketing trends.</li><li>Creative thinking with ability to bring fresh ideas.</li><li>Good content writing and communication skills.</li><li>Knowledge of social media marketing, email marketing, SEO, and lead generation.</li><li>Ability to plan campaigns and analyze performance.</li><li>Experience with Canva, Meta Business Suite, LinkedIn, Google Analytics, Mailchimp, HubSpot, Zoho, or similar tools will be a plus.</li><li>Experience in software, SaaS, IT services, POS, ERP, or B2B marketing will be preferred.</li></ul>QualificationBachelor&rsquo;s degree in Marketing, Business Administration, Media Sciences, Communications, or a related field. Relevant practical experience may also be considered.What We Offer<ul><li>Competitive salary</li><li>Yearly festival bonus</li><li>Performance-based bonus</li><li>Paid leaves</li><li>Growth opportunity in a software business environment</li><li>Professional and performance-driven workplace</li></ul>How to ApplyInterested candidates may send their resume to:recruiter@cronysoft.comPlease mention Marketing Executive in the subject line.Work Location: In person

Explore 133+ Performance marketing manager in Karachi this July. Find roles across top companies and apply now to boost your career.

133 performance marketing manager jobs In Karachi

Performance Marketer

Google Ads Specialist / PPC Manager

Marketing Executive

Social Media & Marketing Executive

Project Manager

Graphic Designer / Video Editor

Marketing Executive