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digital marketing manager Jobs in Karachi

digital marketing manager

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performance marketer

sales & marketing manager Jobs in Karachi

sales & marketing manager

performance marketing manager

Disrupt.com (formerly Gaditek)

<div>
 
 
 Overview of the role
 
 
 
 The ideal candidate will have deep expertise in B2C/SaaS user acquisition, a proven track record of launching consumer products from scratch, and the ability to work autonomously in building growth loops and GTM strategies that scale.
 
 
 
 
 
 
 Expectations from the role
 
 
 
 
 
 <ul>
 <li>
 Define and implement end-to-end B2C/SaaS growth strategies for ventures from 0 &rarr; 1, including positioning, audience segmentation, and viral mechanics
 </li>
 <li>
 Build comprehensive GTM playbooks covering customer personas, messaging frameworks, pricing/monetization strategy, channel mix, and conversion funnel design
 </li>
 <li>
 Design, launch, and optimize paid marketing campaigns across B2C channels including Meta (Facebook/Instagram), TikTok, Google Ads, YouTube, and emerging platforms
 </li>
 <li>
 Own the entire customer lifecycle from awareness and acquisition through activation, engagement, retention, and monetization
 </li>
 <li>
 Conduct hands-on execution of full-stack consumer marketing including performance ads, content marketing, SEO/AEO, influencer partnerships, and lifecycle/CRM
 </li>
 <li>
 Design and run rapid growth experiments (landing pages, ad creative tests, viral loops, referral programs, conversion funnels) to validate hypotheses
 </li>
 <li>
 Develop and monitor CAC/LTV models, cohort retention analysis, unit economics, and budget allocation frameworks for sustainable growth
 </li>
 <li>
 Build and optimize viral/social mechanisms to drive organic growth and reduce customer acquisition costs
 </li>
 <li>
 Collaborate with product, design, and content teams to create compelling campaigns and optimize in-product growth levers
 </li>
 <li>
 Build and manage relationships with external agencies, creators, freelancers, and vendors to scale execution
 </li>
 <li>
 Establish reporting dashboards and provide regular updates to venture founders and studio leadership
 </li>
 <li>
 Conduct market research, competitive analysis, and user research to inform strategy and positioning
 </li>
 </ul>
 
 
 
 
 
 Qualifications and Requirements
 
 
 <ul>
 <li>
 5-7 years of experience in B2C/SaaS performance marketing, growth marketing, or digital marketing, with proven experience launching products from 0 to 1
 </li>
 <li>
 Track record of building and scaling consumer or SaaS marketing engines in tech or startup environments
 </li>
 <li>
 Deep understanding of consumer psychology, viral mechanics, and product-led growth strategies
 </li>
 <li>
 Extensive hands-on experience with B2C marketing platforms including Meta Ads, TikTok Ads, Google Ads, and lifecycle marketing tools
 </li>
 <li>
 Experience working directly with founders or in venture building/studio environments is highly preferred
 </li>
 <li>
 Bachelor's degree in marketing, business, or a related field; MBA is a plus
 </li>
 </ul>
 
 
 
 
 
 Soft Skills
 
 
 
 
 Must Haves
 
 
 
 Entrepreneurial mindset with strong ownership and accountability Strategic thinker who can also execute hands-on and get things done fast Excellent communication and stakeholder management skills across all levels (founders, C-level, product, design) Abil
 
 
 
 
 
 
 
 
 
 Technical Skills
 
 
 
 
 Must Haves
 
 
 
 Expert-level proficiency in Meta Ads (Facebook/Instagram) and Google Ads for B2C/SaaS Advanced knowledge of TikTok Ads, YouTube Ads, and emerging social platforms Strong analytical skills with experience in CAC/LTV modeling, cohort analysis, retention cur
 
 
 
</div>

Senior Performance Marketing Manager

Lucerna Tech

About SocialPie TechnologiesWe are seeking a highly analytical and results-driven Performance Marketer to lead our paid media efforts. This role requires a data-oriented marketer who can plan, execute, and optimize campaigns across multiple digital channels &mdash; with a focus on performance analytics, and ROI improvement.If you&rsquo;re passionate about leveraging data to scale growth, optimize ad performance, and shape strategy through insights, we&rsquo;d love to hear from you.Key Responsibilities<ul><li>Campaign Strategy &amp; Execution</li><li>Develop, manage, and scale paid media campaigns across Google Ads (Search, Display), Meta Ads (Facebook, Instagram), TikTok, and other performance channels.</li><li>Implement advanced audience segmentation, retargeting, and lookalike strategies to maximize reach and conversion efficiency.</li><li>Manage media budgets, bids, and pacing to ensure optimal ROI and achievement of key KPIs (CPA, ROAS).</li><li>Performance Analytics &amp; Optimization</li><li>Monitor and analyze campaign data daily using tools such as Google Ads, Google Ads Editor, Google Analytics 4, Google Tag Manager, Meta Business Suite, and Data Studio.</li><li>Create and maintain marketing dashboards and reports that visualize performance across all paid channels.</li><li>Collaboration &amp; Campaigns Alignment</li><li>Work with creative and content teams to develop compelling, campaign-aligned ad creatives.</li><li>Partner with the product, data, and social teams to ensure integrated marketing efforts and consistent messaging.</li><li>Provide insights and recommendations based on data to guide creative, budget, and channel decisions.</li><li>Market Research &amp; Innovation</li><li>Stay informed on digital marketing trends, analytics innovations, and platform algorithm updates.</li><li>Evaluate emerging tools and technologies (e.g., AI-driven optimization, predictive analytics, conversion APIs).</li><li>Benchmark campaign performance against industry standards to maintain a competitive edge.</li></ul>Required Skills and Qualifications<ul><li>Experience: 2&ndash;4 years of hands-on experience in performance marketing and analytics, managing paid campaigns across Google, Meta, TikTok, and other ad platforms. (E-commerce or subscription-based experience is highly preferred.)</li><li>Social Media Marketing experience is a must.</li><li>Have a basic understanding of email marketing.</li></ul><ul><li>Technical &amp; Analytical Expertise:</li><li>Advanced proficiency in Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM)</li><li>Solid understanding of marketing attribution models, conversion tracking, and data visualization tools.</li><li>Experience with A/B testing, CRO, and automated reporting workflows.</li><li>Firm grip on Google Sheets, analytics, and formulas.</li><li>Working with B2B marketing campaigns is a plus.</li><li>Working knowledge of Email marketing is a plus.</li></ul>Strategic &amp; Communication Skills:<ul><li>Firm grasp of digital marketing metrics (CTR, CPC, CPA).</li><li>Excellent ability to interpret data, generate insights, and communicate them clearly to non-technical stakeholders.</li><li>Collaborative mindset with experience working alongside cross-functional teams in fast-paced environments.</li></ul>* Preferred Plus:<ul><li>Exposure to marketing automation tools and CRM integration.</li><li>Experience in working with on native advertising platform</li><li>Understanding of data visualization (e.g., Power BI, Tableau) is a plus.</li><li>Experience of tracking tools (like Voluum, etc) is a plus.</li><li>Strong experience in Nutraceutical campaigns is a plus.</li><li>Education: Bachelor&rsquo;s degree in Marketing, Business Analytics, Data Science, or a related field</li></ul>Job Type: Full-timeEducation:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Google Ads: 3 years (Required)</li><li>Dashboard: 2 years (Required)</li></ul>Work Location: In person

Performance Marketer

Emirates Talent Solution

Position Title: Digital Marketing ManagerIndustry: Property Development Location: Clifton, Karachi, Pakistan Employment Type: Full-TimeJob OverviewA well-established property development company in Clifton, Karachi is seeking an experienced and results-driven Digital Marketing Manager with a strong 360&deg; marketing background. The ideal candidate must be proficient in performance marketing, creative content development, SEO, and basic web management, combined with strong leadership and strategic planning capabilities.This role requires both strategic oversight and hands-on execution to drive brand visibility, digital growth, and high-quality lead generation across all digital platforms.Key Responsibilities<ul><li>Develop, execute, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, and LinkedIn.</li><li>Implement effective SEO strategies to improve search rankings and boost organic traffic.</li><li>Lead content planning, copywriting, and publishing across all digital channels.</li><li>Create visual designs and marketing assets using Adobe Creative Suite or Canva.</li><li>Edit promotional videos, reels, and short-form content for social media and property listings.</li><li>Manage and update the company website using WordPress, Elementor, HTML, and CSS.</li><li>Run and optimize PPC campaigns focused on lead generation and conversion improvement.</li><li>Monitor, analyze, and report campaign performance using Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager.</li><li>Prepare detailed performance reports with actionable insights for continuous improvement.</li><li>Collaborate with internal teams and oversee junior marketing staff to ensure aligned and effective campaigns.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, IT, or a related field.</li><li>5&ndash;7 years of professional experience in digital marketing, preferably within real estate or property development.</li><li>Strong command of Google Ads, SEO, PPC, social media advertising, and performance analytics.</li><li>Proficiency in WordPress and front-end web tools including Elementor, HTML, and CSS.</li><li>Skilled in graphic design and video editing (Photoshop, Illustrator, Premiere Pro, etc.).</li><li>Excellent English communication skills&mdash;both verbal and written.</li><li>Proven leadership skills with experience managing digital campaigns and coordinating cross-functional teams.</li></ul>Job Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthAbility to commute/relocate:<ul><li>Karachi: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>What is your current salary?</li><li>What is your expected salary?</li></ul>Experience:<ul><li>Digital Marketing Agency: 5 years (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: In person

Digital Marketing Manager

Mega Marketing Network

Digital Marketing ExpertMega Marketing Network is looking for an experienced Digital Marketing Expert to lead, manage, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have a strong grasp of performance marketing, analytics, and creative strategy to drive engagement, traffic, leads, and conversions.Key Responsibilities<ul><li>Develop and execute comprehensive digital marketing strategies across Meta, LinkedIn, Google Ads, YouTube, TikTok and other major platforms.</li><li>Manage and optimize paid advertising campaigns to maximize visibility, reach, and conversions.</li><li>Oversee media buying, including ad placement, budget allocation, and performance tracking.</li><li>Continuously refine campaigns using data-driven insights to improve ROI.</li><li>Design and manage email marketing campaigns, landing pages, and funnel workflows.</li><li>Monitor and analyze campaign performance; generate detailed reports and actionable insights.</li><li>Utilize CRM systems and automation tools to streamline marketing processes and enhance customer engagement.</li><li>Collaborate with content and design teams to ensure campaigns are aligned with brand identity and goals.</li><li>Stay current with digital marketing trends, emerging tools, and best practices in performance advertising.</li></ul>Requirements<ul><li>Minimum 3 years of hands-on experience in digital marketing.</li><li>Strong expertise in PPC, SEO, funnels, and retargeting strategies.</li><li>Proficient with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and Google Analytics.</li><li>Experience with A/B testing, Conversion Rate Optimization (CRO), and audience segmentation.</li><li>Excellent analytical, communication, and problem-solving skills.</li><li>Highly organized, proactive, and capable of managing multiple projects simultaneously.</li></ul>Technical SkillsKeyword Research, Ad Copywriting, Conversion Rate Optimization, Bid Strategy Management, A/B Testing, Quality Score Optimization, Competitor Analysis, Google Analytics, Remarketing/Retargeting, Custom &amp; Lookalike Audiences, Pixel Tracking, Events ManagerJob Type: Full-timePay: Rs75,000.00 - Rs100,000.00 per monthWork Location: In person

Digital Marketing Executive (Meta, Google, YouTube, LinkedIn, TikTok)

Digital Auxilius

<div>
 
 Position Title:
 
 Performance Marketer
 
 
 
 Location:
 
 Onsite &ndash; Karachi
 
 
 
 Job Type:
 
 Full-Time
 
 
 
 Work Schedule:
 
 Monday to Friday (40 hours/week)
 
 
 
 About the Role:
 
 
 
 Digital Auxilius is seeking a
 
 Performance Marketer
 
 with proven expertise in running and scaling paid advertising campaigns. This role is highly performance-driven, requiring deep knowledge of platforms like Facebook Ads, Google Ads, LinkedIn Ads, and X (Twitter). The ideal candidate will combine analytical thinking with creative strategy to maximize ROI, generate leads, and achieve measurable business outcomes.
 
 
 Candidates with experience in
 
 conversion optimization, retargeting campaigns, reporting dashboards, and marketing automation
 
 will be highly preferred.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize paid marketing campaigns across Facebook, Google, LinkedIn, and Twitter
 </li>
 <li>
 Develop strategies to maximize ROI, reduce CAC, and increase lead generation
 </li>
 <li>
 Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS, conversion rate, etc.)
 </li>
 <li>
 Conduct A/B testing on creatives, audiences, and landing pages for performance improvement
 </li>
 <li>
 Work closely with content and design teams to align ads with brand messaging
 </li>
 <li>
 Implement retargeting strategies to nurture leads and improve funnel efficiency
 </li>
 <li>
 Stay updated on industry trends, platform updates, and competitor activities
 </li>
 <li>
 Manage budget allocation and bid strategies to ensure cost efficiency
 </li>
 <li>
 Support email marketing and automation campaigns to drive nurturing and retention
 </li>
 <li>
 Create and maintain detailed performance reports (weekly, monthly, quarterly)
 </li>
 <li>
 Build dashboards and automated reporting systems using tools like Google Data Studio, Looker, Power BI, or Excel
 </li>
 <li>
 Present actionable insights and recommendations to management and stakeholders
 
 
 </li>
 </ul>
 
 Requirements:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or related field
 </li>
 <li>
 3&ndash;5 years of hands-on experience in performance marketing and paid campaign management
 </li>
 <li>
 Proven track record of scaling campaigns with measurable ROI improvements
 </li>
 <li>
 Expertise in tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other tracking platforms
 </li>
 <li>
 Strong knowledge of conversion tracking, pixels, attribution models, and reporting dashboards
 </li>
 <li>
 Analytical mindset with the ability to translate data into actionable insights
 </li>
 <li>
 Self-starter with strong project management and coordination skills
 
 
 </li>
 </ul>
 
 Bonus Skills:
 
 
 
 <ul>
 <li>
 Experience with marketing automation tools (HubSpot, Mailchimp, Brevo, etc.)
 </li>
 <li>
 Knowledge of SEO/SEM basics to complement paid marketing efforts
 </li>
 <li>
 Familiarity with influencer and affiliate marketing strategies
 
 
 </li>
 </ul>
 
 Perks &amp; Benefits:
 
 
 
 <ul>
 <li>
 Market-competitive salary
 </li>
 <li>
 In-house lunch provided
 </li>
 <li>
 Project bonuses &amp; portfolio-enhancing opportunities
 </li>
 <li>
 Performance-based incentives &amp; Employee of the Month bonus
 </li>
 <li>
 Fuel allowance
 </li>
 <li>
 Comprehensive medical insurance for self, spouse, and children
 </li>
 <li>
 Employee Old Age Benefit Institution (EOBI) coverage
 </li>
 <li>
 5-day work week
 
 
 </li>
 </ul>
 Powered by JazzHR
 
 
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</div>

Performance Marketer (Evening Shift)

FMCG

Job Responsibilities:<ul><li>Performance Marketing Strategy:</li><li>Develop, implement, and manage performance-driven marketing campaigns across digital channels including paid search, social media, display ads, and email.</li><li>Optimize campaigns to achieve business KPIs, including return on investment (ROI), customer acquisition cost (CAC), and lifetime value (LTV).</li><li>Conduct market research and competitor analysis to identify opportunities for growth.</li><li>Continuously analyze and test new digital marketing strategies and channels to improve campaign performance.</li><li>Campaign Management:</li><li>Manage and optimize campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.</li><li>Set up A/B tests and multivariate tests to improve ad performance.</li><li>Monitor and adjust bidding strategies, targeting, and ad creatives to ensure optimal performance.</li><li>Track and measure campaign performance using tools like Google Analytics, Facebook Ads Manager, and others to ensure the achievement of targets.</li><li>Data Analysis &amp; Reporting:</li><li>Use analytics tools to track, report, and analyze performance metrics, making data-driven recommendations for campaign optimization.</li><li>Develop weekly/monthly reports highlighting key campaign metrics and insights to present to stakeholders.</li><li>Analyze conversion data and funnel performance to identify areas for improvement.</li><li>SEO &amp; SEM:</li><li>Collaborate with the SEO team to align paid search campaigns with organic search strategies.</li><li>Conduct keyword research and implement on-page SEO improvements to increase organic traffic.</li><li>Manage and optimize Google Ads campaigns to ensure cost-effective customer acquisition.</li><li>Budget Management:</li><li>Manage the digital marketing budget effectively to achieve the best possible ROI.</li><li>Ensure campaigns are executed within budget and on time, adjusting spend based on performance.</li><li>Creative Collaboration:</li><li>Work closely with the creative team to develop compelling ad creatives, landing pages, and email templates.</li><li>Collaborate with the content team to ensure messaging is aligned across all channels.</li><li>Customer Journey Optimization:</li><li>Identify and optimize key touchpoints along the customer journey to drive conversions.</li><li>Implement retargeting and remarketing strategies to re-engage users who have shown interest but have not converted.</li></ul>Skills &amp; Qualifications:<ul><li>Proven experience in digital marketing, performance marketing, or paid media.</li><li>Expertise in Google Ads, Facebook Ads, and other paid media platforms.</li><li>Experience with analytics platforms (Google Analytics, Facebook Insights, etc.).</li><li>Strong understanding of SEO, SEM, and conversion rate optimization (CRO).</li><li>Experience with A/B testing and multivariate testing methodologies.</li><li>Strong analytical skills with the ability to interpret data and make strategic decisions.</li><li>Familiarity with marketing automation tools (HubSpot, Marketo, etc.) is a plus.</li><li>Proficiency in Excel/Google Sheets for data analysis and reporting.</li><li>Excellent communication skills and attention to detail</li></ul>Job Type: Full-timePay: From Rs150,000.00 per monthWork Location: In person

Lead Performance Marketing (Digital Marketing)

Krank

<div>
 
 Position: Senior Product Marketing Manager
 
 
 Location: Karachi, Pakistan
 
 
 
 About the Role:
 
 
 
 As Krank continues to expand, we are seeking a dynamic Senior Marketing Lead to assist with leading our marketing function. This is a hands-on leadership role with oversight of the marketing strategy, execution, and performance. The ideal candidate will thrive in a fast-paced, global B2B technology environment (SaaS/Marketplace) and will be responsible for driving growth, increasing brand visibility, and generating qualified leads through innovative and data-driven campaigns.
 
 
 
 This individual will assist with the oversight of the marketing department and take full responsibility for planning, executing, and optimizing our marketing efforts. They will manage a team of senior professionals, mentor subordinates, and foster a high-performance, collaborative team culture. The role requires someone who can balance strategic vision with hands-on execution and who is passionate about delivering measurable results that align with company goals.
 
 
 
 We are specifically looking for someone with experience in both small and large organizations, ideally within the technology sector. A strong background in B2B and SaaS marketing is essential, as is the ability to lead cross-functional collaboration across product, sales, and leadership teams. The candidate will be responsible for managing all areas of the marketing mix, including public relations, digital and social campaigns, corporate events, performance marketing, and complete campaign life cycles. They will also be expected to set and monitor KPIs, take ownership of marketing budgets, and identify new growth opportunities across platforms and channels.
 
 
 
 This is a unique opportunity to join an ambitious company at the forefront of digital transformation in B2B marketplaces with a huge opportunity for career progression. If you&rsquo;re a high-energy, results-oriented marketing leader who is ready to make a meaningful impact, we would love to hear from you.
 
 
 
 Key Responsibilities:
 
 
 <ul>
 
 <li>
 Develop and execute a comprehensive marketing strategy across digital, social, PR, events, and performance channels to drive traffic, leads, and conversions.
 </li>
 
 <li>
 Lead demand generation using Account-Based Marketing, SEO, SEM, paid media, email, events, and referral programs.
 </li>
 
 <li>
 Create high-quality content (blogs, ad copies, organic posts) that resonates with target audiences and elevates Krank&rsquo;s brand presence.
 </li>
 
 <li>
 Own and manage the full marketing funnel&mdash;from website optimization and paid campaign management to lead nurturing and analytics.
 </li>
 
 <li>
 Analyze KPIs and ROI using analytics tools; leverage insights to iterate, improve, and scale growth initiatives.
 </li>
 
 <li>
 Build and manage the marketing tech stack (HubSpot, automation tools, analytics, testing platforms) for maximum efficiency and scalability.
 </li>
 
 <li>
 Collaborate cross-functionally with sales, product, and leadership teams to align marketing with business goals.
 </li>
 
 <li>
 Oversee agencies, freelancers, and budgets to deliver measurable outcomes.
 </li>
 
 <li>
 Stay ahead of industry trends, competitor activities, and emerging technologies to position Krank as a market leader.
 </li>
 
 <li>
 Foster a culture of experimentation, innovation, and data-driven decision-making.
 </li>
 
 </ul>
 
 
 What We Are Looking For:
 
 
 <ul>
 
 <li>
 7+ years of marketing experience, including 3+ years in a leadership role.
 </li>
 
 <li>
 Proven track record in B2B marketing, preferably within SaaS, online marketplaces, or technology companies.
 </li>
 
 <li>
 Expertise in performance marketing (SEO, SEM, paid campaigns), demand generation, and brand building.
 </li>
 
 <li>
 Strong copywriting and storytelling skills for multi-channel campaigns.
 </li>
 
 <li>
 Proficient in analytics and data-driven decision-making to optimize campaigns and performance.
 </li>
 
 <li>
 Hands-on experience with HubSpot (or similar CRM/automation tools) and growth marketing tech stacks.
 </li>
 
 <li>
 Track record of working with small &amp; large organisations.
 </li>
 
 <li>
 Strategic and execution-focused leader who can manage ambiguity, lead teams, and deliver results.
 </li>
 
 <li>
 Experience managing agencies, freelancers, and cross-functional teams.
 </li>
 </ul>
</div>

Senior Product Marketing Manager

Explore 1687+ Performance marketing manager in Karachi this November. Find roles across top companies and apply now to boost your career.