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performance marketing manager

MarketCube.io

Reports to: Chief Operating Officer (COO)About the RoleMarket Cube is looking for an experienced Marketing Manager &ndash; Performance Marketing to lead the marketing strategy and execution across our growing portfolio of products. This is a hands-on role for someone who enjoys managing paid campaigns, analysing performance data, and driving measurable business growth.You will take ownership of our digital marketing efforts, optimise customer acquisition, and help shape our marketing strategy across multiple brands.Key Responsibilities<ul><li>Plan, launch, manage and optimise paid advertising campaigns across Meta, Google Ads and LinkedIn.</li><li>Continuously test creatives, audiences and campaign strategies to improve performance and scale successful campaigns.</li><li>Own and report on key performance metrics including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS) and Cost per Lead (CPL).</li><li>Manage and allocate marketing budgets across multiple products based on performance and business priorities.</li><li>Drive demand generation through content marketing, SEO, email marketing and lead nurturing campaigns.</li><li>Work closely with designers and copywriters to develop high-performing ad creatives, landing pages and marketing content.</li><li>Implement and maintain accurate tracking, attribution, conversion events, UTMs and analytics.</li><li>Adapt marketing priorities across different products as business needs evolve.</li><li>Produce regular performance reports with actionable recommendations.</li></ul>Essential Requirements<ul><li>Minimum 4 years' experience in digital marketing, including at least 3 years of hands-on paid advertising management.</li><li>Proven experience managing advertising accounts and budgets directly (not solely through agencies).</li><li>Strong working knowledge of Meta Ads Manager and Google Ads.</li><li>Experience with Google Analytics 4 (GA4), conversion tracking, pixels and event implementation.</li><li>Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.</li><li>Experience planning, executing and analysing A/B tests to improve campaign performance.</li><li>Confident creating reports and presenting marketing insights and recommendations.</li><li>Excellent written and spoken English.</li><li>Experience marketing multiple products or brands simultaneously.</li></ul>Desirable Skills<ul><li>B2B SaaS or software marketing experience.</li><li>LinkedIn Ads campaign management.</li><li>SEO and content marketing.</li><li>Experience using HubSpot or similar CRM platforms.</li><li>E-commerce or marketplace marketing experience.</li><li>Basic design skills using Canva or Figma.</li></ul>What We Offer<ul><li>Opportunity to make a significant impact in a fast-growing business.</li><li>Ownership of marketing strategy across multiple products.</li><li>Collaborative and supportive team environment.</li><li>Career growth and development opportunities.</li></ul>How to ApplyPlease submit:<ul><li>Your CV.</li><li>One example of a marketing campaign you personally managed, including:</li><li>The campaign objective.</li><li>The budget you managed.</li><li>The marketing channels used.</li><li>The results achieved.</li></ul>Please send your application to Ali.haider@marketcube.io.Applications submitted without a campaign example will not be considered.Job Type: Full-timeExperience:<ul><li>META, TikTok, Pinterest: 4 years (Required)</li></ul>Work Location: Hybrid remote in Karachi

Marketing Manager – Performance Marketing

Human Capital HR Solutions

Human Capital HR Solutions is hiring on behalf of one of its prestigious clients in the Digital Marketing &amp; Advertising industry.Position: Head of Outreach (Email, SMS &amp; Paid Media)Industry: Digital Marketing &amp; AdvertisingLocation: Karachi (Remote-first with US working hours; eventual transition to in-house)Experience Required: 10&ndash;15 yearsQualification:<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or a related field.</li><li>Relevant certifications in Google Ads, Meta Blueprint, or Digital Marketing will be an added advantage.</li></ul>Role OverviewWe are seeking an experienced and results-driven professional to lead the entire Outreach function, covering Email Marketing, SMS Marketing, and Paid Media. This is an individual contributor role where the selected candidate will independently manage strategy, execution, client communication, reporting, quality assurance, and delivery across multiple international client accounts.Key Responsibilities<ul><li>Develop and execute end-to-end email marketing strategies through Klaviyo, including campaigns, automation flows, segmentation, and deliverability.</li><li>Manage SMS marketing initiatives using Attentive, including campaigns, list growth, compliance, and customer engagement.</li><li>Lead paid media campaigns across Meta Ads, Google Ads (Search, Display, and Performance Max), and LinkedIn Ads.</li><li>Build and optimize full-funnel outreach strategies that integrate paid acquisition with email and SMS retention programs.</li><li>Handle client onboarding, strategy discussions, reporting, and performance reviews independently.</li><li>Monitor key performance indicators, including ROAS, CPA, CPL, revenue attribution, deliverability, and opt-out rates.</li><li>Manage campaign budgets and optimize spending across multiple channels.</li><li>Ensure high-quality execution while managing multiple international accounts simultaneously.</li></ul>Required Skills<ul><li>Expert-level hands-on experience with Klaviyo and Attentive.</li><li>Strong command of Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.</li><li>Proven experience managing outreach and performance marketing campaigns for international, preferably US-based, clients.</li><li>Deep understanding of deliverability, segmentation, attribution modeling, compliance, and A/B testing frameworks.</li><li>Excellent client communication, presentation, and stakeholder management skills.</li><li>Ability to work independently and align with core US business hours.</li></ul>Preferred Skills<ul><li>Experience with TikTok Ads and other emerging social media platforms.</li><li>Exposure to additional email and SMS platforms such as Postscript and SMSBump.</li><li>Shopify and Shopify Plus integration experience.</li><li>Google Ads and Meta Blueprint certifications.</li><li>Previous agency experience and expertise in building multi-channel outreach functions.</li></ul>Interested candidates may share their updated resumes at: careers1.hc@gmail.comPlease mention &ldquo;Head of Outreach&rdquo; in the subject line while applying.Work Location: In person

Head of Outreach (Email, SMS & Paid Media)

TPS Water Technologies

Location: DHA Phase 6, Karachi, Pakistan Working Hours: Monday &ndash; Saturday | 10:30 AM &ndash; 6:30 PM Company: TPS Water TechnologiesTPS Water Technologies is looking for a results-driven Performance Marketing Manager to lead our paid digital marketing initiatives and generate measurable business growth. We are seeking someone who can build and scale high-performing campaigns, generate qualified B2B and B2C leads, and maximize return on advertising investment.Key Responsibilities<ul><li>Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, and LinkedIn Ads.</li><li>Generate high-quality leads for our water treatment, swimming pool, industrial, commercial, and residential solutions.</li><li>Optimize campaigns to improve ROI, ROAS, Cost per Lead (CPL), Cost per Acquisition (CPA), and overall conversion rates.</li><li>Develop and manage customer acquisition funnels, audience targeting, remarketing, and lead nurturing strategies.</li><li>Conduct A/B testing on creatives, ad copy, landing pages, and campaign strategies to maximize performance.</li><li>Monitor campaign analytics, prepare detailed performance reports, and recommend data-driven improvements.</li><li>Work closely with the creative, website, and sales teams to improve lead quality and conversion rates.</li><li>Stay updated with industry trends, new advertising features, and competitor strategies.</li></ul>Requirements &amp; Skills<ul><li>Minimum 4+ years of proven experience in Performance Marketing.</li><li>Experience working with reputable brands or leading digital marketing agencies.</li><li>Proven record of delivering measurable ROI, ROAS, qualified lead generation, and business growth.</li><li>Strong expertise in Meta Ads Manager, Google Ads, and LinkedIn Ads.</li><li>Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), and conversion tracking.</li><li>Strong understanding of audience segmentation, marketing funnels, remarketing, and conversion rate optimization (CRO).</li><li>Experience managing substantial advertising budgets while maintaining profitable returns.</li><li>Excellent analytical, communication, and problem-solving skills.</li></ul>Why Join TPS Water Technologies?Join one of Pakistan's growing engineering and water technology companies, delivering innovative solutions across water treatment, industrial systems, swimming pools, irrigation, and environmental technologies. You'll play a key role in driving business growth through data-driven marketing and performance-focused strategies.Pay: Rs70,000.00 - Rs140,000.00 per monthWork Location: In person

Perfomance Marketing Manager

Maktabat ul Madina Dawat-e-Islami

WE'RE HIRING | E-Commerce ManagerTimezone Watches International is looking for a results-driven E-Commerce Manager to lead and scale our online business across the Pakistan and Dubai markets.Employment Type: In-HouseKey Responsibilities:<ul><li>Manage and optimize end-to-end e-commerce operations.</li><li>Oversee customer support to ensure an exceptional shopping experience.</li><li>Lead and coordinate with Media Buyers for Meta Ads and performance marketing campaigns.</li><li>Drive online sales growth through data-driven strategies and continuous optimization.</li><li>Monitor website performance, sales metrics, and customer insights to improve conversions.</li><li>Manage digital marketing budgets and optimize campaign performance across multiple markets.</li><li>Plan and execute A/B testing for creatives, audiences, and landing pages to maximize ROAS.</li></ul>Requirements:<ul><li>4&ndash;5+ years of experience in E-Commerce Management and Performance Marketing.</li><li>Proven experience managing campaigns in Pakistan and UAE (Dubai) markets.</li><li>Demonstrated ROI/ROAS success with measurable case studies.</li><li>Experience managing PKR 100 Million+ advertising budget (or equivalent) in a single market/campaign.</li><li>Hands-on expertise with Meta Ads, Google Ads, and TikTok Ads.</li><li>Strong knowledge of GA4, Meta Pixel, Conversion Tracking, CAC, CPA, LTV, and ROAS reporting.</li><li>Understanding of consumer behavior and market dynamics in Pakistan and Dubai.</li><li>Experience managing advertising budgets across multiple markets simultaneously.</li><li>Strong analytical, leadership, and communication skills.</li><li>Google Ads and Meta Blueprint certifications will be an added advantage.</li><li>Good English communication skills; Urdu and Arabic are a plus.</li></ul>If you're passionate about e-commerce and performance marketing and are ready to scale a growing international brand, we'd love to hear from you!Apply Now by sending your CV to:hr.timezonewatches@gmail.comWhatsApp: 0332-0382736Timezone Watches International is an equal opportunity employer. We value talent, innovation, and a customer-first mindset.Pay: Rs60,000.00 - Rs200,000.00 per monthWork Location: In person

E- Commence Manager

SIAR Digital

<ul><li>Plan, execute, and optimize paid marketing campaigns</li><li>Monitor campaign performance and maximize ROAS</li><li>Analyze data and prepare performance reports</li><li>Manage budgets and audience targeting</li><li>Coordinate with creative and content teams for campaign execution</li><li>Stay updated with digital marketing trends and platform updates</li><li>Ecommerce experience is must</li></ul>Pay: From Rs140,000.00 per monthWork Location: In person

Assistant Manager Performance Marketing

Encoders

Working Hours1:00 PM &ndash; 9:00 PMExperience1&ndash;2 years (Preferred) Key Responsibilities<ul><li>Plan, execute, and optimize digital marketing campaigns.</li><li>Manage social media platforms and create engaging content.</li><li>Run and optimize Google Ads and Meta (Facebook &amp; Instagram) Ads.</li><li>Perform on-page and off-page SEO activities.</li><li>Monitor website performance using Google Analytics and Search Console.</li><li>Develop content strategies to increase brand awareness and generate leads.</li><li>Track campaign performance and prepare regular reports.</li><li>Collaborate with the design and development teams to execute marketing initiatives.</li></ul>Requirements<ul><li>Bachelor's degree in Marketing, Business, or a related field.</li><li>1&ndash;2 years of experience in digital marketing.</li><li>Hands-on experience with Google Ads and Meta Ads Manager.</li><li>Good understanding of SEO, SEM, social media marketing, and email marketing.</li><li>Familiarity with Google Analytics, Google Search Console, and digital marketing tools.</li><li>Excellent communication, analytical, and problem-solving skills.</li></ul>Why Join Encoders?<ul><li>Professional growth opportunities</li><li>Friendly and collaborative work environment</li><li>Work on national and international projects</li><li>Learning and career development</li></ul>Apply Now!Send your resume to hr.encoders@gmail.com with the subject line &quot;Digital Marketing Executive Application.&quot;Work Location: In person

DIGITAL MARKETER

Viral Marketing solutions

Job Title: Meta Ads Specialist/ Lead Generation SpecialistLocation: Karachi / Full time Company: Viral marketing SolutionsAbout UsViral Marketing is a growing leader in marketing, committed to driving measurable business growth through innovative digital strategies. We are seeking a results-oriented Meta Ads Specialist with proven expertise in managing and scaling high-performance campaigns across Facebook and Instagram.Role OverviewAs our Meta Ads Specialist, you will be responsible for creating, optimizing, and scaling paid campaigns that generate qualified leads and sales. You will work closely with marketing and creative teams to ensure campaigns align with business goals, and deliver transparent performance reporting to senior management.Key Responsibilities<ul><li>Plan, launch, and manage Meta Ads campaigns with a focus on ROAS and lead generation.</li><li>Conduct audience research, segmentation, and lookalike modeling.</li><li>Optimize campaigns daily across targeting, bidding, and creatives to achieve KPIs.</li><li>Implement retargeting, funnel-based strategies, and conversion tracking.</li><li>Collaborate with design/copy teams to test and scale winning ad creatives.</li><li>Deliver weekly and monthly reports with actionable insights.</li><li>Stay updated on Meta algorithm changes, ad policies, and best practices.</li></ul>Performance KPIs<ul><li>Minimum ROAS target: 3x&ndash;5x (depending on campaign type).</li><li>Achieve Cost-per-Lead (CPL) within [insert acceptable range] AED/USD.</li><li>Scale ad spend from [X amount AED/USD] per month upwards profitably.</li><li>Consistent improvement in CTR% and Conversion Rate.</li></ul>Requirements<ul><li>5+ years of experience managing Meta Ads with significant budgets.</li><li>Demonstrated success in achieving ROAS/CPL goals.</li><li>Proficiency in Meta Ads Manager, Pixel setup, Events Manager, and reporting dashboards.</li><li>Strong analytical and A/B testing skills.</li><li>Excellent communication and stakeholder management skills.</li><li>Bonus: Experience with other platforms (Google Ads, TikTok Ads, LinkedIn Ads).</li></ul>Compensation &amp; Benefits<ul><li>Competitive salary with performance-based incentives.</li><li>Opportunities for career progression in a scaling company.</li><li>Flexible/remote working options.</li><li>Collaborative and data-driven work culture.</li></ul>Job Type: Full-timePay: Rs30,000.00 - Rs60,000.00 per monthExperience:<ul><li>Meta Ads: 5 years (Required)</li></ul>Work Location: In person

Meta Ads Specialist/ Lead Generation Specialist

Explore 302+ Performance marketing manager in Karachi this August. Find roles across top companies and apply now to boost your career.