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principal product marketing manager customer engagement

Adobe

As a key member of the Creativity & Productivity Enterprise Product Marketing team, you will lead the customer engagement strategy and execution that drives adoption, retention, and expansion across Adobe’s Enterprise solutions. Your deep expertise in building and scaling customer product usage in partnership with marketing and customer success organ i zations , implementing customer adoption frameworks, and designing customer & marketing programs that drive product adoption—combined with a track record of leading large-scale, high-impact engagement initiatives—will enable you to deliver meaningful outcomes across the customer lifecycle.
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In this role, you will partner closely with Product Marketing, Sales, Customer Success, Product, Engineering, and Operations to lead complex cross-functional programs that deepen customer engagement, accelerate product usage, and strengthen long-term retention and growth. You will also drive the implementation of product usage instrumentation to unlock data-driven insights that inform engagement strategies.
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Reporting to the head of Enterprise GTM, this role will lead the development and execution of Enterprise customer engagement strategies across Adobe’s growing Enterprise portfolio. You will employ customer health metrics, and cross-functional partnerships to shape strategic priorities, inform executive decision-making, and operationalize engagement programs at scale.
<br>Success in this role requires operating effectively in a large, complex data environment and synthesizing sophisticated product analytics, customer health data, and behavioral insights into clear recommendations, scalable programs, and measurable outcomes.
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We are especially looking for a leader with proven experience driving product adoption at scale, who can bring structured problem-solving, executive-level storytelling, and a data-driven attitude into our customer engagement strategy.
<br>Key Responsibilities
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Own the Enterprise customer engagement strategy across the creative professional, business professional, and workflow and automation product groups. Ensure engagement programs are complementary and drive long-term customer value, adoption, and retention.
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Build, scale, and lead enterprise product adoption procedures and frameworks that drive proactive customer engagement, health monitoring, and expansion across the Enterprise customer base.
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Create and implement marketing programs specifically designed to drive produc t adoption, including onboarding campaigns, adoption f eature i nitiatives, community events , and re-engagement programs.
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Lead the implementation of product insight instrumentation in partnership with Product and Engineering teams, ensuring the right telemetry is in place to track customer engagement , identi fy at-risk accounts, and surface expansion opportunities.
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Partner with cross-matrix teams including Product Marketing, Sales, Customer Success, Product, Engineering, and Operations to develop and implement engagement strategies that accelerate time-to-value for customers.
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Develop and maintain deep understanding of customer adoption patterns and behavioral segments, providing insights to Product and Product Marketing teams that result in improved engagement and monetization strategies.
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Identify and prioritize engagement opportunities (e.g., low-adoption segments, underutilized features, expansion-ready accounts) and develop programs to deliver against these opportunities.
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Preempt and problem-solve operational issues related to customer engagement; lead and integrate cross-functional efforts to remove barriers to adoption.
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<br>Qualifications / Experience
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BS/BA preferred OR 12+ years of experience in customer engagement, customer success, or product marketing leadership OR equivalent practical experience. MBA or equivalent experience preferred.
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Proven track record of building, scaling, and leading CSM organizations in Enterprise SaaS environments, with demonstrated impact on retention, adoption, and expansion metrics.
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Deep experience designing and implementing application feature s to drive customer adoption and analytics frameworks that drive data-informed engagement strategies.
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Demonstrated success creating and driving marketing programs that measurably increase product adoption and usage.
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Hands-on experience driving product insight instrumentation initiatives in partnership with Product and Engineering teams.
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Customer-first orientation, with deep global experience working across various customer segments and lifecycle stages.
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Proven ability to translate complex adoption data and customer health metrics into actionable engagement strategies th at optim ize customer experience and unlock growth.
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Demonstrated leadership success in dynamic environments, rapidly anticipating and adapting to shifting priorities.
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Strong experience leading direct and cross-functional multidisciplinary teams to launch high-impact customer engagement initiatives.
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Ability to rapidly assess a problem, define options and evaluate to address critical business issues.
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Demonstrated excellence in conceptual thinking and analytical problem-solving.
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The desire and ability to take a stand and advocate a course of action, presenting supporting facts and data to back up your position.
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Extraordinary communication skills, both verbal and written, at all levels.
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A solid sense of self, balanced with the drive to put team first.
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Global cultural awareness and experience with global teams.
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Experience with Generative AI driven engagement models and tools is a plus.
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About Adobe
<br>Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
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Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
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Let’s Adobe together
<br>At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.
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Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
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Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
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<b>AI Use Guidelines for Interviews:</b><br>
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
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At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .
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<b>Expected Pay Range:</b> Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
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In California, the pay range for this position is $180,300 - $261,150
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At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
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In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
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<b>State-Specific Notices:</b><br>
<b>California :</b><br>
Fair Chance Ordinances
<br>Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
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<b>Colorado:</b><br>
Application Window Notice
<br><br>
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
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<b>Massachusetts:</b><br>
Massachusetts Legal Notice
<br>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Principal Product Marketing Manager, Customer Engagement

Amazon.com

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><div>
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music ad-free in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.<br>
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We are looking for a creative, analytical and results-oriented Sr. Product Marketing Manager to drive listener growth across Amazon Music's content offerings. You will help build and launch high impact content launches, owning campaign planning, cross-functional alignment, and execution to maximize visibility and adoption across all customer touchpoints. This role will work cross-functionally across Amazon teams, influencing and leading partners to think big, invent and simplify, and deliver on project roadmaps.<br>
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A successful candidate for this role will be an independent, creative problem-solver with great business acumen and the ability to lead multiple projects simultaneously while managing competing deadlines. You will have exceptional product marketing, communication, and stakeholder management skills, with the ability to work independently under time constraints to deliver results.<br>
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Key job responsibilities<br>
<ul><li>Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches</li><li>Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space</li><li>Oversee strategy, execution, and performance of cross channel global marketing plans to build awareness, adoption and engagement of key features</li><li>Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music</li><li>Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience</li><li>Develop compelling GTM creative assets (video, social, Owned &amp; Operated) working cross-functionally with creative designers</li><li>Provide copywriting guidance</li><li>Advocate for the optimal customer experience when working on UX design with product teams</li><li>Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product</li></ul></div><h2 class="jobSectionHeader"><b>
BASIC QUALIFICATIONS</b></h2><ul><li>6+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building, executing and scaling cross-functional marketing programs</li><li>Experience leading go-to-market for consumer software or hardware product launches</li><li>7+ years of managing stakeholders in cross-functional project experience</li><li>7+ years of product marketing experience driving go-to-market strategies and cross-functional campaign execution in consumer technology, entertainment, or digital media</li><li>5+ years of experience developing and launching scalable marketing frameworks across multiple product releases</li><li>Demonstrated experience conducting customer research and translating insights into competitive positioning strategies</li><li>Proven track record managing multi-channel global marketing campaigns that drive measurable adoption and engagement metrics</li><li>5+ Experience partnering with product teams to influence roadmaps and prioritize features based on customer impact and business outcomes</li><li>Strong analytical capabilities with experience defining success metrics, tracking performance, and optimizing campaigns based on data</li><li>8+ years of product marketing experience in music streaming platforms, audio entertainment services, or subscription-based consumer products</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>Experience using any of SQL or other analytical tools for conducting data analysis</li><li>Experience with customer segmentation, profiling, and targeting</li><li>5+ years successfully developing creative marketing assets (video, social, owned channels) in partnership with design and creative teams</li><li>Experience providing strategic copywriting direction and advocating for customer experience in UX design processes</li><li>Track record establishing repeatable processes and mechanisms that scale across global markets and diverse customer segments</li><li>MBA or advanced degree in Marketing, Business, or related field</li><li>Deep understanding of music streaming industry dynamics, competitive landscape, and emerging trends in audio entertainment</li></ul><br>
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.<br>
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Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.<br>
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Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.<br>
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Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.<p><br>
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.</p><br>
USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually<br>
USA, CA, San Francisco - 157,100.00 - 212,600.00 USD annually<br>
USA, NY, New York - 157,100.00 - 212,600.00 USD annually<br>
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually</div><p></p>

Sr. Product Marketing Manager, Content Marketing

Athleta

<div><h2 class="jobSectionHeader"><b>About the Role</b></h2>
The Senior Manager, Influencer Marketing is a key role on the brand marketing team, responsible for designing and executing Athleta&rsquo;s influencer marketing strategy. As an internal expert, the Senior Manager will spearhead the seasonal planning and daily execution of influencer campaigns, stay at the forefront of social and influencer trends, and track results to uncover opportunities. Collaborating closely with the organic social and broader marketing teams, the Senior Manager will ensure our influencer programming aligns with brand objectives and furthers the brand&rsquo;s strategic vision.<h2 class="jobSectionHeader"><b>
What You'll Do</b></h2><div><ul><li><p>
Develop comprehensive influencer strategies and campaigns for seasonal launches, brand campaigns, ongoing engagement, and brand initiatives, drive brand awareness, foster engagement and loyalty.</p></li><li><p>
Partner closely with our influencer agency-of-record, serving as the primary point of contact across all campaigns end-to-end.</p></li><li><p>
Actively cultivate relationships with on-brand influencers and industry contacts, enhancing and diversifying the Athleta influencer community.</p></li><li><p>
Manage product seeding efforts to actively engage and expand our creator community.</p></li><li><p>
Establish clear KPIs and benchmarks for all programming, regularly reporting on outcomes and analyzing performance.</p></li><li><p>
Contribute to the management of Creator IQ and Tribe Dynamics, tracking monthly performance and scaling both short- and long-term objectives.</p></li><li><p>
Assist in the development and management of Influencer Marketing budgets, ensuring alignment with strategic plans.</p></li><li><p>
Integrate paid media strategies into influencer campaigns to boost visibility and achieve measurable results, working with cross-functional teams to enhance overall performance.</p></li><li><p>
Remain up to date on trending content, conversations, news, cultural events and emerging social formats.</p></li></ul></div><h2 class="jobSectionHeader"><b>
Who You Are</b></h2><ul><li><p>
8+ years marketing experience with 5+ years experience in social and influencer marketing.</p></li><li><p>
3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors.</p></li><li><p>
Experience working with / managing agencies and internal partners.</p></li><li><p>
Extensive experience managing and implementing influencer marketing strategies, building relationships, and developing partnerships with key influencers.</p></li><li><p>
Strong analytical abilities, with a track record of reporting and optimizing performance metrics.</p></li><li><p>
Proficient in managing departmental budgets efficiently.</p></li><li><p>
Eager to learn and thrive in a complex, matrixed organization with a proven track record of working cross-functionally to drive change.</p></li><li><p>
Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions.</p></li><li><p>
Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels.</p></li><li><p>
Extensive knowledge of social media platforms and influencer marketing trends.</p></li><li><p>
Must be able to prioritize and handle several projects at the same time in a fast paced environment while adhering to shifting deadlines to support business needs/social trends.</p></li></ul></div>

Senior Manager, Influencer Marketing

Rocket Lawyer

<div><div><div><b>About Rocket Lawyer</b></div>
<div></div>
<div>We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.</div>
<div></div>
<div>We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company's history, to capture audiences worldwide. We are expanding our team to take on this challenge!</div></div><p>
Our Integrated Marketing team partners closely with product, product marketing, SEO/AEO, CMS, lifecycle marketing, paid media, and web publishing to bring our brand and campaigns to life across every customer touchpoint.</p>
<p>
As we expand our search visibility, organic social presence, and cross-channel campaign execution, we are investing in thoughtful, research-backed messaging that supports acquisition, engagement, and brand authority in the legal tech space.</p>
<p><b>
About your role</b></p>
<ul>
<li>As a Content &amp; Social Marketing Intern, you'll support high-volume copy production across lifecycle marketing, paid media, website/AEO updates, and organic social channels. This is an early-career opportunity ideal for someone building foundational skills in copywriting, content strategy, and social marketing within a fast-paced SaaS environment.</li>
<li>You'll collaborate closely with marketing managers, designers, and video partners to adapt messaging across formats, support social listening efforts, and contribute to research-backed content. You'll gain hands-on experience translating brand voice into multi-channel marketing assets that support growth and visibility.</li>
</ul>
<p><b>How you will make a difference day to day</b></p>
<h3 class="jobSectionHeader"><b>
Support Cross-Channel Copy Execution</b></h3>
<ul><li>Create and adapt campaign messaging across email, paid media, social, and website formats.</li>
<li>Draft copy for recurring marketing initiatives, seasonal moments, and GTM launches.</li>
<li>Ensure consistency in brand voice across channels and asset types.</li>
<li>Update situation-based landing pages as new guidelines and formats are established.</li>
</ul><h3 class="jobSectionHeader"><b>Support Organic Social &amp; Community Engagement</b></h3>
<ul><li>Assist with social listening and trend monitoring to identify timely content opportunities.</li>
<li>Draft responses and engage in comments across social platforms.</li>
<li>Research competitors and industry conversations to inform positioning.</li>
<li>Contribute ideas for social series or content pilots aligned with growth goals.</li>
</ul><h3 class="jobSectionHeader"><b>Research &amp; Operational Support</b></h3>
<ul><li>Conduct research for positioning claims, survey data, and performance-backed messaging.</li>
<li>Organize shared documents, content libraries, and workflow trackers.</li>
<li>Document recurring marketing processes and content guidelines.</li>
</ul><h2 class="jobSectionHeader"><b>Cross-Functional Collaboration &amp; Growth</b></h2>
<ul><li>Collaborate with the design, social, web publishing, and SEO/AEO teams to understand campaign goals and channel requirements.</li>
<li>Participate in creative reviews and feedback sessions.</li>
<li>Learn how messaging supports SEO/AEO, paid performance, and organic growth strategies.</li>
<li>Develop foundational skills in brand storytelling, performance marketing, and content optimization.</li>
</ul>
<p><b>What you'll need</b></p>
<ul>
<li>Currently pursuing or recently completed a degree in Marketing, Communications, Journalism, Social Media, or a related field.</li>
<li>Strong written communication skills with attention to tone and clarity.</li>
<li>Interest in copywriting, content strategy, and social media marketing.</li>
<li>Ability to manage multiple small projects and meet deadlines.</li>
<li>Comfort receiving feedback and iterating on written work.</li>
<li>Curiosity about digital marketing, search visibility, and audience engagement.</li>
</ul>
<p><b>A plus if you have</b></p>
<ul>
<li>Basic understanding of social media platforms and other marketing channels like email, paid ads, etc.</li>
<li>Familiarity with tools such as Figma (for collaboration), Sprout Social, and Google Docs.</li>
<li>Portfolio showcasing writing samples (academic, freelance, or personal projects).</li>
<li>Interest in legal tech, SaaS, or educational content.</li>
</ul>
<p><b>Interview Process</b></p>
<ul>
<li>Recruiter Phone Screen</li>
<li>Role Assessment(s)</li>
<li>Hiring Manager Interview</li>
<li>Final Interview</li>
</ul><div><div><div><div><div><div><i>Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.</i></div>
<div></div>
<div><i>All your information will be kept confidential according to EEO guidelines.
</i></div><div><i>You may request reasonable accommodations by sending an email to </i><i>hr@rocketlawyer.com</i><i>.</i></div>
<div></div>
<div><b>Location:</b> Remote, but you must be located in CO, UT, CA, SF, NC or AZ during the internship.<br>
<b>Duration:</b> June 8, 2026 - August 14, 2026, working 40 hours per week</div>
<div></div>
<div><div><b>Compensation per hour by location:</b></div>
<ul><li>San Francisco Bay Area, CA: $32.00</li>
<li>California (outside of San Francisco Bay Area): $29.60</li>
<li>Colorado: $27.20</li>
<li>Utah, Arizona, and North Carolina: $25.60</li>
</ul>
</div></div></div></div></div></div><div><p>By applying for this position, your data will be processed as per Rocket Lawyer Privacy Policy.</p></div></div>

Content and Social Marketing Intern

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><div>
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music ad-free in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to millions of songs, podcasts and audiobooks; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.<br>
<br>
Amazon Music is seeking a passionate and dynamic Marketing Manager to join the Brand Social team in the Global Marketing Organization. In this role, you will collaborate with the Global Organic Social (creative, insights, operations), content marketing, brand and paid media teams in planning, developing, executing, and optimizing compelling social media campaigns across tentpole marketing campaigns to drive awareness and engagement for the Amazon Music brand. You will implement awareness driving paid social best practices across various social media platforms (Facebook, Instagram, Twitter, TikTok, and YouTube) delivering on long-term strategy, amplifying content to drive engagement, awareness and community growth through targeted paid social campaigns across North America contributing to our measurement and creative frameworks by optimizing campaigns, monitoring and analyzing performance and collaborate with teams world wide to contribute to long term paid media strategy aimed at increasing Amazon Music's brand awareness and engagment alongside Brand Paid Media team and local marketing teams.
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Come innovate with the Amazon Music team!<br>
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Key job responsibilities<br>
<ul><li>Develop and execute best-in-class awareness paid media strategies across key social platforms: deliver social media marketing campaigns, spanning new product launches, partnerships, exclusive merch, livestreams, brand campaigns, cultural moments, and more to drive awareness and engagement for these programs and the Amazon Music Brand at large across social platforms (Meta, TikTok, Twitter, etc.) focused on boosting organic reach and engagement.
</li><li>Content Amplification: Collaborate and identify high-performing organic content and develop strategies to amplify reach through paid promotion.</li><li>Audience Targeting: Utilize insights and segmentation to target audiences and interest, ensuring maximum impact and engagement.</li><li>Budget Management: Manage campaign budgets effectively, optimizing spend to achieve desired results within allocated budgets.</li><li>Performance Analysis: Monitor and analyze campaign performance, providing regular reports and insights. Use data-driven approaches to refine and optimize strategies to improve ROI.</li><li>Collaboration: Work closely with the social media team, content creators, and other marketing stakeholders to align organic and paid strategies for cohesive customer journey. Partner with regional social teams to execute global marketing campaigns</li><li>Stay Updated: Stay abreast of industry trends, social media algorithms, and emerging technologies to incorporate innovative and effective strategies into our campaigns. Stay informed on culture trends, infusing the social space with innovative ideas.</li></ul><br>
About the team<br>
The Organic Brand Social team is focused on top-funnel awareness, delivering billions of impressions and positive engagements, increasing effectiveness of lower funnel campaigns. Our strategy prioritizes engagement over direct sales or traffic through exclusive content and cultural moments. We make a first connection with potential new customers, deepen our engagement with existing ones, and build cohorts that other (paid social) marketing teams can tap into for an efficient, Brand-led, full funnel approach. We are passionate lovers of audio entertainment who are in the know about fans favorite artists, from new music to fan culture, have the latest podcast and audio recommendations from Tinx to the New York Times to Rebecca Yarro&rsquo;s Fourth Wing and Harry Potter. Whether our audience has a laugh, escapes to a new world or learns about new music, our work reinforces Amazon Music as a passion brand and helps increase retention and improve brand affinity.
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What we do is highly visible and a direct connection to customers; including artists, partners, press and consumers. We are a 1:1 representative of the Amazon Music and Amazon brands and protecting the brands&rsquo; health and reputation is at the forefront of all our decision making. We&rsquo;re experts, trained to predict and assess the impact of the content we put out, working in tandem across the business to ensure brand safety without compromising the entertaining and spontaneous side of social media.</div><h2 class="jobSectionHeader"><b>
BASIC QUALIFICATIONS</b></h2><ul><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building and optimizing multiple, simultaneous marketing campaigns</li><li>Experience managing or working within cross-functional marketing and creative teams</li><li>Experience delivering paid media campaigns spanning TV, print ads and digital/social channels</li><li>Experience across affiliate marketing, PPC, SEM and social media advertising</li><li>5+ years of professional experience in paid social media marketing, digital advertising, or performance marketing</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>Experience in multi-territory campaign management</li><li>Experience in digital marketing and content production timelines and process</li><li>4+ years of experience in paid social marketing with a focus on brand awareness and engagement campaigns</li><li>Experience working in entertainment, music, or consumer technology industries</li><li>Proven track record of scaling paid social programs globally across multiple markets and regions</li><li>Advanced expertise in audience segmentation, targeting strategies, and performance optimization techniques</li><li>Experience collaborating with cross-functional teams including organic social, content creators, brand marketing, and regional marketing teams</li><li>Demonstrated ability to amplify organic content through paid strategies, achieving 2x+ engagement lift</li><li>Experience managing tentpole marketing campaigns, product launches, or cultural moment activations</li><li>Knowledge of emerging social media trends, platform algorithm changes, and innovative advertising formats</li><li>MBA or advanced degree in Marketing, Business Analytics, or related field</li></ul><br>
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.<br>
<br>
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.<br>
<br>
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.<br>
<br>
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.<p><br>
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.</p><br>
USA, CA, Culver City - 78,800.00 - 137,900.00 USD annually<br>
USA, CA, San Francisco - 86,700.00 - 151,700.00 USD annually<br>
USA, GA, Atlanta - 78,800.00 - 137,900.00 USD annually<br>
USA, NY, New York - 86,700.00 - 151,700.00 USD annually<br>
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually</div><p></p>

Awareness Social Marketing Manager, Brand Social, Amazon Music

GPS Services, Inc.

<div><h2 class="jobSectionHeader"><b>About the Role</b></h2>
The Assistant Manager, Online Experience develops category-specific strategies for Women&rsquo;s with Global Merchants, Planning, Stores, Commercial Planning, &amp; Marketing to drive a customer-focused shopping experience and establishes Old Navy Online as the destination for product authority and customer engagement. This position will lead category experience teams and be accountable for a division-specific online P&amp;L in US and Canada, which drives a frictionless and seamless omni experience and drives continuous improvement on the site &amp; app with a mobile-first mentality.<h2 class="jobSectionHeader"><b>
What You'll Do</b></h2><div><div><p><b>
Major Tasks &amp; Responsibilities</b><br>
<b>25% - Strategy Development:</b></p><ul><li><p>
Own the web presence and primary KPIs for key categories ensuring the site and app meet branding guidelines and consumer expectations</p></li><li><p>
Partner with Global Merchant leadership to understand merchandising objectives,<br>
Merch Planning to understand inventory objectives, and Commercial Planning to<br>
understand commercial imperatives to develop the Online category experience<br>
priorities</p></li><li><p>
Develop category roadmaps focused on driving improvements that result in improved customer satisfaction, increased traffic, conversion and sales</p></li><li><p>
This position will have P&amp;L accountability for categories totaling ~$300M in annual<br>
online sales</p></li></ul><p></p><p><b>
50% - Cross Functional Leadership:</b></p><ul><li><p>
Partner across the organization with Product Design &amp; Development, Commercial<br>
Planning, Store Visual Merchandising, Online Operations, Innovation &amp; Platform<br>
Operations, and Marketing to build cross-functional teams, alignment and prioritization of key initiatives</p></li><li><p>
Partner with Global Merchandising teams to ensure the full assortment of products are correctly represented across our site and app</p></li><li><p>
Partner with broader Old Navy Online team in the continual evolution of Old Navy<br>
online to improve primary ecommerce metrics in support of Ecommerce goals</p></li><li><p>
Partner with Brand Marketing and Global Merchandising peers to proactively identify<br>
strong product stories for incoming traffic from social, email, natural search, and other channels to optimize the online customer shopping experience</p></li><li><p>
Partner with Creative Marketing team and provide detailed online experience playbooks to define creative priorities to be executed against based on business plan</p></li></ul><p></p><p><b>
25% - Benchmarking and Analysis:</b></p><ul><li><p>
Examine category merchandising and commercial strategies of key competitors and best-in-class online retailers to identify the most significant opportunities to improve customer experience across categories</p></li><li><p>
Monitor and make recommendations for category-specific improvements with the expectation of continual improvements in conversion and revenue across all devices</p></li><li><p>
Provide leadership and partnership in the ideation of A/B tests to optimize customer experience for both divisional experience and new site functionality</p></li><li><p>
Analyze data at a granular level, summarize concisely and report out key learnings</p></li><li><p>
Distill trends from raw data. Use reporting to drive changes in division experience and site improvements</p></li><li><p>
Daily monitoring and reporting on primary KPIs to understand the business and help optimize conversion and revenue goals</p></li></ul></div></div><h2 class="jobSectionHeader"><b>
Who You Are</b></h2><div><div><ul><li><p>
2+ years of professional experience in eCommerce or strategy functions within DTC and/or indirect eCommerce businesses</p></li><li><p>
1+ year of industry experience in CPG, FMCG, Beauty, Fashion, or Apparel, preferably within a matrixed enterprise generating $8B+ in annual revenue</p></li><li><p>
Retail math fluency: Strong command of retail math and key performance drivers, with the ability to clearly articulate how traffic, conversion (CVR), AUR, AOV, units per transaction, and promotional depth interact to drive demand and inventory outcomes</p></li><li><p>
Adobe Analytics expertise: Experience using Adobe Analytics or similar tools to analyze trends, measure the impact of actions taken, and report on weekly business performance</p></li><li><p>
Advanced Excel skills: Proven experience cleaning and structuring data sets, building pivot tables, using formulas, and deriving trend-based insights</p></li><li><p>
Data-driven site merchandising: Ability to leverage competitive insights and business analysis to prioritize and execute site experience changes</p></li><li><p>
Cross-functional leadership &amp; presentation skills: Demonstrated ability to influence cross-functional partners, gain alignment on priorities, and communicate insights clearly to stakeholders</p></li><li><p>
Process improvement mindset: A proactive approach to identifying opportunities to improve processes and drive efficiency at scale</p></li><li><p>
Passionate eCommerce consumer with a creative point of view: Brings fresh, customer-informed ideas inspired by personal shopping experiences, competitive brand exploration, and emerging digital trends to continuously evolve the site experience</p></li></ul></div></div></div>

Assistant Manager, Online Experience, Women's

Asana

<div>
 The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.
 <br/>
 <br/>
 The Customer Marketing and Advocacy team is dedicated to building and scaling programs that place our customers at the center of Asana's marketing strategy. We cultivate strategic relationships that drive insights and engagement that will shape the future of our product and business.
 <br/>
 <br/>
 We are seeking an experienced and passionate marketer to cultivate the inspiring stories of how customers achieve their missions with Asana and infuse them into the heart our marketing work.
 <br/>
 <br/>
 This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
 <br/>
 <br/>
 <strong>
  What You'll Achieve:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Manage and execute the global Customer Advisory program, including executive Customer Advisory Boards (CABs) for AMER and EMEA cohorts, as well as a global customer product council. This includes developing recruitment strategies, managing membership, collaborating on high-impact session content, and overseeing event experiences.
  </li>
  <li>
   Partner closely with Marketing, Sales, and Customer Success to identify strategic Asana customers and use cases. Translate these successes into compelling, multi-format engagements, such as case studies, customer films, event speaker engagements, advertising, and media opportunities, that directly support Asana&rsquo;s key marketing narratives.
  </li>
  <li>
   Act as a primary liaison between customers and the marketing organization, sourcing the right customers for the right engagement opportunities.
  </li>
  <li>
   Work with Revenue and Marketing teams to drive the ongoing adoption of customer content across the organization. Establish and manage a feedback process to ensure continuous programmatic improvements and keep the team at the forefront of customer marketing trends.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About You:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   10+ years of experience in Marketing or Public Relations, including at least 5 years in a core customer-facing role (Customer Marketing, Content Marketing, Product Marketing, or Campaigns) focused on developing deep customer relationships and compelling stories.
  </li>
  <li>
   Proven experience coordinating or facilitating technology Customer Advisory Boards (CABs). B2B SaaS work experience is a strong asset.
  </li>
  <li>
   A strong, collaborative relationship builder skilled at partnering cross-functionally (Sales, Success, Product) to identify and secure the best customer stories that align with business needs.
  </li>
  <li>
   A deep commitment to ensuring exceptional customer experiences for those who participate in marketing engagements.
  </li>
  <li>
   Experience with integrating AI into marketing workflows
  </li>
  <li>
   A skilled marketer with a passion for customer storytelling that directly supports measurable business outcomes.
  </li>
  <li>
   Ability to operate independently, manage multiple priorities effectively, and consistently deliver great results.
  </li>
  <li>
   Ability to travel for customer events and marketing activities.
   <br/>
   <br/>
  </li>
 </ul>
 At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.
 <br/>
 <br/>
 <strong>
  What We&rsquo;ll Offer
  <br/>
  <br/>
 </strong>
 Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
 <br/>
 <br/>
 For this role, the estimated base salary range is between $165,000 - $185,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
 <br/>
 <br/>
 In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
 <br/>
 <br/>
 We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
 <br/>
 <br/>
 <ul>
  <li>
   Mental health, wellness &amp; fitness benefits
  </li>
  <li>
   Career coaching &amp; support
  </li>
  <li>
   Inclusive family building benefits
  </li>
  <li>
   Long-term savings or retirement plans
  </li>
  <li>
   In-office culinary options to cater to your dietary preferences
   <br/>
   <br/>
  </li>
 </ul>
 These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
 <br/>
 <br/>
 <strong>
  About Us
  <br/>
  <br/>
 </strong>
 Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
 <br/>
 <br/>
 <strong>
  Join Asana&rsquo;s Talent Network
 </strong>
 to stay up to date on job opportunities and life at Asana.
 <br/>
 <br/>
</div>


Customer Marketing and Advocacy Manager

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