Senior Executive - Digital Marketing
- Dubai, United Arab Emirates
Posted 5 days ago
About the role
We’re looking for a hands-on and creative Senior Executive, Digital Marketing with strong experience across digital channels, including campaign management, copywriting, social media, creative development and performance marketing.
The ideal candidate should have a strong creative eye, excellent writing skills and a good understanding of AI tools and prompt engineering. You should be able to take ownership, manage multiple priorities and deliver with minimal supervision.
Key Responsibilities:
Digital Marketing & Campaigns
- Plan and execute campaigns across digital channels.
- Manage campaigns end-to-end, from planning and briefs to execution and reporting.
- Coordinate with internal and offshore teams to meet timelines.
- Monitor performance and optimise campaigns based on results.
Content, Copy & Creative
- Create engaging, on-brand copy and content across digital channels.
- Develop creative campaign ideas, concepts and content angles.
- Brief and collaborate with creative teams to deliver quality, on-brand assets.
- Source visual assets and use AI tools for research, ideation and content creation.
- Ensure content is creative, relevant and aligned with marketing objectives.
Social Media
- Manage social media calendars, scheduling and publishing.
- Stay updated on trends, formats and competitor activity.
- Monitor performance and audience engagement.
- Use insights to improve content and identify new opportunities.
Performance Marketing
- Manage and optimise campaigns across Meta, Google, LinkedIn, TikTok, Telegram and other relevant platforms.
- Coordinate with offshore teams on targeting, creatives and campaign setup.
- Monitor key metrics and campaign performance.
- Test and optimize audiences, creatives and messaging to improve results.
Website & SEO
- Coordinate regular website content updates.
- Ensure website content is accurate, relevant and aligned with brand communication.
- Support basic SEO and content optimisation.
- Identify simple ways to improve the website experience and conversions.
Reporting & Analytics
- Track and report on digital and campaign performance.
- Analyse results and identify key insights and areas for improvement.
- Use data and industry benchmarks to guide marketing decisions.
AI & Prompt Engineering
- Use AI tools for content, research, ideation and daily marketing tasks.
- Apply prompt engineering to improve output and efficiency.
- Explore new AI tools and automation opportunities.
Working With Teams/Clients
- Work closely with internal teams and clients to align on requirements and deliverables.
- Prepare clear briefs and coordinate with offshore teams.
- Manage timelines, follow-ups and deliverables with minimal supervision.
- Take ownership and ensure projects move forward smoothly.
What We're Looking For
- 4+ years of digital marketing experience with at least 2 years of experience in the UAE.
- Experience with Canva or similar tools.
- Strong knowledge of social media, content, performance marketing, AI tools and prompt engineering (mandatory).
- Good communication, organisation, and time management skills with strong attention to detail and a proactive approach.
- Ability to manage multiple projects and work independently.
- Willingness to learn and stay updated with digital trends.
What You Can Expect
- Monday to Friday, 9:30 AM – 6:30 PM
- Salary of AED 7,000 per month
- Opportunity to work across different brands, campaigns and digital channels
- Incentives/bonuses for contributions beyond regular responsibilities
Pay: AED7,000.00 per month
Application Question(s):
- Do you have knowledge of AI & Prompt Engineering?
Experience:
- Digital marketing UAE: 2 years (Required)
Work Location: In person