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b2b marketing manager

CMC Markets

<div></div><div><div>CMC Markets is seeking an experienced and commercially driven B2B Marketing Manager to lead our institutional marketing strategy in Dubai. This is a pivotal role focused on driving engagement, generating qualified leads, and strengthening our institutional pipeline across the region.</div><div></div><div>
Working closely with Sales, PR and Group Marketing, you will deliver targeted regional campaigns, develop thought-leadership content, manage high-impact industry events, and elevate our institutional brand presence across digital and earned media channels. You will take ownership of campaign performance, budget management and competitor analysis, ensuring all activity aligns with brand standards and commercial objectives.</div><div></div><div>
This role offers the opportunity to shape and grow CMC Markets&rsquo; institutional presence in the Middle East within a dynamic, performance-driven environment.</div><div></div><div>
ROLE AND RESPONSIBILITIES</div><ul><li><div>
Create, deliver and manage the institutional marketing communications strategy to drive engagement and qualified leads, building and nurturing a healthy pipeline of new opportunities.</div></li><li><div>
Develop and execute regionally-specific campaigns to target key audiences with new or existing propositions</div></li><li><div>
Develop a content marketing plan using consumer insights to position CMC Markets as a thought leader for the industry</div></li><li><div>
Deliver the calendar of institutional event activities from booking through to implementation</div></li><li><div>
Manage the B2B social media channels &amp; build the online profiles of our institutional sales team</div></li><li><div>
Drive awareness of CMC Markets institutional offering through earned media exposure, working closely with our PR consultant</div></li><li><div>
Work with group marketing to ensure all activity is executed in line with brand guidelines</div></li><li><div>
Manage the monthly institutional Marketing spend, ensuring alignment with the allocated budget</div></li><li><div>
Monitor and analyse campaign performance, providing monthly reporting to the Head of Marketing &amp; Head of Connect Sales &amp; Account Management Middle East</div></li><li><div>
Conduct regular analysis on competitor activity</div></li><li><div>
Maintain personal/professional development to meet the changing demands of the role, including all relevant regulatory and legislative training</div></li><li><div>
When dealing with all customers, clients or colleagues ensure that we provide a clear, fair and consistent high-quality service that presents a professional and positive image of CMC Markets</div></li><li><div>
Take all reasonable steps to ensure appropriate confidentiality</div></li><li><div>
Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this role.</div></li></ul><div></div><div>
KEY SKILLS AND EXPERIENCE</div><div>
Essential criteria</div><ul><li><div>
Previous experience of directly managing B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results</div></li><li><div>
Expert in creating successful B2B brand awareness, demand and lead generation campaigns across the marketing mix, including events, paid media channels, content, social media and performance marketing.</div></li><li><div>
Demonstrated experience working with performance insights (i.e. LinkedIn, AdWords, Twitter)</div></li><li><div>
Strong analytical skills; including experience reviewing performance results and making recommendations for future actions</div></li><li><div>
Strong financial and business acumen</div></li><li><div>
Entrepreneurial-minded with an internal drive to continuously hit goals and deadlines.</div></li><li><div>
Work with marketing suppliers and agencies, ensuring the company is getting value from its investments</div></li><li><div>
Adept at setting up B2B CRM processes and using marketing engagement platforms, data visualisation and / or digital analytics tools to create, evaluate and analyse campaigns.</div></li><li><div>
Ability to manage multiple projects, strong attention to detail</div></li><li><div>
Comfortable working across time zones, geographies and with globally interspersed teams, collaborating on projects with great interpersonal communications skills.</div></li></ul><div></div><div>
Desirable criteria</div><ul><li><div>
Experience of working in a FinTech organisation</div></li></ul><div></div><div>
CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.</div></div>

B2B Marketing Manager

Salt

<div>
 <p>
  <strong>
   Job Title: Senior Marketing Manager/Head of Marketing (B2B)
  </strong>
 </p>
 <p>
  <strong>
   Location: Dubai, UAE
  </strong>
 </p>
 <p>
  <strong>
   Industry: Fintech
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  B2B Senior Marketing Manager (with strong progression opportunity to Head of Marketing)
 </p>
 <p>
  <br/>
 </p>
 <p>
  This is a senior B2B marketing leadership role within a high-growth fintech organization, offering significant scope and clear potential to progress rapidly into a Head of Marketing position.
 </p>
 <p>
  <br/>
 </p>
 <p>
  You will lead the global marketing strategy and execution to position the company as a market leader within fintech, digital assets, FX, and trading infrastructure. The role focuses on building brand authority, driving institutional client acquisition, strengthening partner ecosystems, and enabling sustainable, compliant growth aligned with evolving regulatory frameworks.
 </p>
 <p>
  Working closely with the executive team, product, sales, and technology functions, you will ensure marketing strategy directly supports commercial objectives and long-term enterprise value.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Key Responsibilities
 </p>
 <p>
  Strategic Marketing Leadership
 </p>
 <ul>
  <li>
   Define and execute the global B2B marketing strategy and roadmap aligned to business growth targets.
  </li>
  <li>
   Translate commercial objectives into actionable marketing plans that drive pipeline, revenue, and market expansion.
  </li>
  <li>
   Align marketing with product, sales, and leadership to ensure integrated execution.
  </li>
  <li>
   Identify new opportunities across digital assets, FX, and trading infrastructure to support expansion.
  </li>
 </ul>
 <p>
  Brand Positioning and Corporate Identity
 </p>
 <ul>
  <li>
   Develop a differentiated brand positioning tailored to institutional clients, partners, and regulators.
  </li>
  <li>
   Oversee messaging frameworks and ensure consistent representation across all regions and channels.
  </li>
  <li>
   Strengthen reputation as a trusted, compliant, and innovative fintech provider.
  </li>
 </ul>
 <p>
  Demand Generation and Growth Marketing
 </p>
 <ul>
  <li>
   Build and scale a data-driven demand generation engine targeting institutional and B2B audiences.
  </li>
  <li>
   Lead performance marketing, content strategy, funnel optimization, and account-based marketing initiatives.
  </li>
  <li>
   Implement marketing automation, analytics, and attribution models to measure ROI and accelerate pipeline growth.
  </li>
  <li>
   Drive lifecycle marketing strategies to enhance retention and product adoption.
  </li>
 </ul>
 <p>
  Global Communications and Industry Presence
 </p>
 <ul>
  <li>
   Lead corporate communications, media strategy, and thought leadership initiatives.
  </li>
  <li>
   Develop proactive PR strategies across financial, fintech, and technology media.
  </li>
  <li>
   Represent the company at global industry events and conferences.
  </li>
  <li>
   Manage reputation and crisis communication planning.
  </li>
 </ul>
 <p>
  Partnerships and Ecosystem Development
 </p>
 <ul>
  <li>
   Strengthen strategic relationships with exchanges, liquidity providers, technology partners, and regulatory stakeholders.
  </li>
  <li>
   Lead co-marketing initiatives to expand reach and credibility.
  </li>
  <li>
   Develop executive-level thought leadership content including whitepapers and research reports.
  </li>
 </ul>
 <p>
  Team Leadership and Operational Excellence
 </p>
 <ul>
  <li>
   Build and mentor a high-performing marketing team with clear KPIs and performance frameworks.
  </li>
  <li>
   Establish scalable marketing processes and reporting structures.
  </li>
  <li>
   Manage global marketing budgets to ensure efficient allocation and measurable impact.
  </li>
  <li>
   Foster a culture of accountability, innovation, and data-driven decision making.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Requirements
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business, or related field.
  </li>
  <li>
   10+ years of marketing experience with at least 5 years in a leadership capacity, ideally within fintech, crypto, or financial services.
  </li>
  <li>
   Strong understanding of fintech markets, B2B customer dynamics, and regulatory considerations.
  </li>
  <li>
   Proven success in delivering growth-focused, data-driven marketing strategies.
  </li>
  <li>
   Expertise in digital marketing tools, analytics platforms, and marketing automation systems.
  </li>
  <li>
   Excellent leadership, communication, and stakeholder management skills.
  </li>
  <li>
   Strong commercial acumen with the ability to translate data into strategic action.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  This role offers huge potential for rapid progression into a Head of Marketing position as the organization continues to scale globally.
 </p>
 <p>
 </p>
</div>


B2B Senior Marketing Manager

MishiPay

<div><div><b>Marketing Manager</b></div><div><b>
Dubai, UAE (DIFC)</b></div><div><b>
Full-Time, Permanent</b></div><div><b>
Excellent Salary plus bonus</b></div><div></div><div><b><br>
About MishiPay</b></div><div>
MishiPay is a global leader in <b>next-generation checkout technology,</b> enabling seamless in-store purchases via shoppers&rsquo; own smartphones or our minimalist, low capex kiosks.</div><div>
We provide a complete checkout ecosystem - spanning self-checkout, Mobile POS, Click &amp; Collect and traditional tills - allowing retailers to run their entire store checkout operation on MishiPay.</div><div></div><div><br>
Our technology reduces operating costs, increases basket size and visit frequency, lowers abandonment, and unlocks rich, real-time customer data, delivering both immediate commercial impact and deeper insight into the in-store customer journey. We now have major international retail customers in the UK, Europe, Middle East and the USA, and we&rsquo;re expanding!</div><div></div><div><b><br>
About the Role</b></div><div>
MishiPay is looking for a results-driven, commercially minded <b>Marketing Manager</b> to lead our marketing function and fuel our next phase of growth. Reporting directly to the COO, you will own the full marketing mix - from high-impact trade show activations across the US, Europe, and the Middle East, to performance-driven Google Ads campaigns - with the ultimate goal of building a robust sales pipeline.</div><div></div><div><br>
This is a hands-on role for a data-driven marketer who thrives in a fast-paced B2B environment, takes full ownership of results, and measures success in pipeline contribution and Marketing Qualified Leads (MQLs). You will manage a significant annual budget, guide a Junior Marketing Executive, and be directly accountable to our revenue targets. It&rsquo;s essential that you can work at pace and understand the challenges and pressure of working in a growing SME/startup environment.<br>
</div><div></div><br>
<div><b>About You</b></div><div>
You will be a talented, experienced and delivery-focussed Marketeer, with at least four years of B2B marketing experience within a tech (ideally Retail, POS, SaaS etc) B2B environment, including the management of a small team. You&rsquo;ll have managed trade shows and events, have proven experience in Google Ads, managed marketing budgets of over $100K and your commercial acumen will clearly underpin your capability shown through your past marketing successes.
</div><div>It&rsquo;s essential that you&rsquo;re flexible, committed, a natural problem solver and an incredible communicator. You&rsquo;ll have markedly strong written and verbal English skills.<br>
</div><div></div><br>
<div><b>Key Responsibilities</b></div><div><b>
1. Events &amp; Trade Shows (40% of Budget)</b></div><div>
Own MishiPay&rsquo;s presence at key global retail technology events end-to-end, including NRF (New York), Shoptalk, Retail Tech Show (London), EuroShop (D&uuml;sseldorf), and MRF (Dubai). This includes:</div><div>
Lead all aspects of booth planning, design briefing, and logistics coordination from ideation to teardown</div><div>
Negotiate contracts and manage relationships with booth suppliers, builders, AV vendors, logistics providers</div><div>
Oversee end-to-end shipping of demo equipment, ensuring on-time delivery and smooth on-site setup</div><div>
Pre-event: build and execute promotion strategy to drive qualified booth traffic and pre-booked meetings</div><div>
On-site: manage the team, oversee demos, and ensure seamless execution</div><div>
Post-event: capture, tag, and upload all leads into CRM; coordinate with sales for follow-up; ROI analysis</div><div>
Maintain a master events calendar and manage all event-related budgets with detailed tracking</div><div></div><div><b><br>
2. Google Ads Management (40% of Budget)</b></div><div>
Take full ownership of MishiPay&rsquo;s paid search performance.:</div><div>
Plan, execute, and optimise Google Ads campaigns (Search, Display, and Remarketing) to generate MQLs</div><div>
Define &amp; manage campaign structure, bidding strategy, keyword management and ad copy</div><div>
Monitor daily spend, CTR, conversion rates, CPC, and CPA; identify and act on underperformance
</div><div>Conduct regular A/B testing on ad copy, landing pages, and audience segments</div><div>
Produce weekly and monthly performance reports with clear insights and recommendations</div><div>
Collaborate with the Junior Executive on landing page updates and conversion rate optimisation</div><div>
Stay current with Google Ads best practices, algorithm updates, and competitive activity</div><div></div><div><b><br>
3. Experimental &amp; New Channel Marketing (20% of Budget)</b></div><div>
Allocate and manage an annual budget to test and scale new marketing channels and initiatives:</div><div>
Propose, plan, and execute experiments across LinkedIn Ads, content syndication, webinars, partnerships, and ABM programmes</div><div>
Establish clear success metrics before each experiment; report results &amp; make data-driven recommendations</div><div>
Bring fresh ideas to expand MishiPay&rsquo;s reach in new geographies and customer segments</div><div></div><div><b><br>
4. Team Leadership &amp; Content Direction</b></div><div>
Assign &amp; prioritise tasks across content creation, website updates, case studies &amp; social media management</div><div>
Provide clear creative and strategic briefs; review and approve all content before publication</div><div>
Coach the Junior Executive on best practices in B2B content marketing and digital execution</div><div>
Conduct regular one-on-ones and contribute to performance reviews</div><div></div><div><b><br>
5. Pipeline &amp; MQL Generation</b></div><div>
Act as the primary driver of sales pipeline through marketing:</div><div>
Define, track, and report on monthly MQL targets in alignment with the sales team and COO</div><div>
Ensure seamless lead handoff to sales with enriched data, context, and follow-up guidance</div><div>
Collaborate closely with the sales team to understand pipeline health and refine targeting</div><div>
Maintain up-to-date and accurate data in the CRM for all marketing-sourced leads</div><div>
Produce a monthly marketing performance report<br>
</div><div></div><br>
<div><b>What You Bring</b></div><div><b>
Essential Requirements</b></div><div>
4+ years of experience in a B2B technology marketing role, with at least 2 years managing trade shows / events independently, ideally marketing to enterprise retail or CPG brands.</div><div>
Proven experience managing and optimising Google Ads campaigns (Google Ads certification preferred)</div><div>
Strong commercial acumen: ability to connect marketing activities directly to pipeline and revenue outcomes</div><div>
Experience managing marketing budgets of USD 100K+</div><div>
Proficiency with CRM systems (HubSpot, Salesforce, or similar) and marketing automation tools</div><div>
Excellent project management skills: ability to run multiple concurrent workstreams against tight deadlines</div><div>
Experience working in or with technology / SaaS / retail tech companies</div><div></div><div><b><br>
Preferred / Nice to Have</b></div><div>
Familiarity with the retail technology ecosystem and key industry events (NRF, Shoptalk, EuroShop, etc.)</div><div>
Prior experience working in the UAE or managing campaigns across US, European, and ME markets</div><div>
Basic working knowledge of CRO and website analytics (Google Analytics 4, Hotjar, or similar)</div><div>
Arabic language skills (advantageous but not required)</div><div></div><div><b><br>
Personal Attributes</b></div><div>
Highly organised, detail-oriented, delivery-focused, calm under pressure, especially during live events</div><div>
Comfortable operating in a fast-moving startup/scale-up environment with limited resources</div><div>
Strong ownership mindset &mdash; takes accountability for results, not just activities</div><div>
Collaborative and clear communicator across sales, leadership, and external vendors</div><div>
Data-driven: defaults to measurement and evidence over opinion</div><div></div><div><b><br>
Why MishiPay</b></div><div>
You&rsquo;ll work with an ambitious and inspirational multi-cultural team who are redefining the retail industry globally.</div><div>
We offer a tight-knit, collaborative and exciting work environment, coupled with the opportunity to see the apps you develop put to use in some of the world&rsquo;s largest retailers. This role also offers real growth potential and we&rsquo;d fully expect someone to be able to develop their career with us.<br>
</div><div></div><br>
<div>You may also work as Head of Marketing, Marketing Lead, or similar.</div></div>

Marketing Manager

Qashio

<div>
 <p>
  <strong>
   Role Overview
  </strong>
 </p>
 <p>
  The Performance Marketing Manager plays a critical role in driving measurable growth across all digital channels. This is a senior, highly analytical position responsible for owning the full performance marketing function, from strategy and planning through to execution, optimisation, and reporting.
 </p>
 <p>
  You will develop and lead B2B data-driven acquisition, retargeting, and conversion strategies that directly impact revenue and pipeline quality. You will be accountable for channel performance, budget allocation, forecasting, and continuous improvement across paid media. This role requires hands-on, technical expertise in performance channels and the ability to work cross-functionally with marketing, product, sales, and creative teams to ensure campaigns deliver against commercial objectives.
 </p>
 <p>
  <strong>
   Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Build and manage multi-channel B2B campaigns, ensuring strong targeting, efficient spending, and consistent delivery of qualified leads.
  </li>
  <li>
   Own the end-to-end performance marketing strategy and hands-on management of campaigns across Google Ads, Meta, Instagram, LinkedIn, and other high-value channels.
  </li>
  <li>
   Lead budget planning, forecasting, and ongoing optimisation to maximise ROAS and reduce CPL/CAC without compromising lead quality.
  </li>
  <li>
   Oversee the performance marketing calendar and ensure alignment with business targets, product launches, and commercial priorities.
  </li>
  <li>
   Continuously optimise campaigns through structured testing frameworks (A/B, multivariate, landing page tests, creative iterations).
  </li>
  <li>
   Implement advanced audience segmentation, retargeting strategies, and funnel optimisation techniques.
  </li>
  <li>
   Monitor and interpret performance metrics using Google Analytics, LinkedIn Campaign Manager, Meta Business Manager, data platforms, and attribution tools.
  </li>
  <li>
   Produce weekly and monthly performance reports with clear insights, trends, and recommended actions for senior leadership.
  </li>
  <li>
   Maintain excellence in keyword research, competitor benchmarking, and on-page/off-page optimisation to support paid and organic performance.
  </li>
  <li>
   Ensure tracking accuracy through proper setup of pixels, UTM tagging, events, and conversion API integrations.
  </li>
  <li>
   Collaborate closely with the creative team to brief high-impact ad assets, landing pages, and campaign concepts based on data-backed insights.
  </li>
  <li>
   Partner with the sales team to refine lead quality, optimise handovers, and support full-funnel performance visibility.
  </li>
  <li>
   Consistently evaluate new platforms, optimisation tools, AI-driven features, and audience opportunities to maintain competitive advantage.
  </li>
  <li>
   Maintain a deep understanding of ROAS and its drivers, providing ongoing recommendations to improve efficiency across all channels.
  </li>
  <li>
   Examine and refine CPL and CAC across channels, identifying bottlenecks and implementing cost-reduction strategies where appropriate.
  </li>
  <li>
   Ensure best-practice standards for digital advertising compliance, tracking, attribution, and quality control.
  </li>
 </ul>
 <p>
  <strong>
   Qualifications and Experience
  </strong>
 </p>
 <ul>
  <li>
   4&ndash;6+ years of hands-on experience in performance marketing;
   <strong>
    B2B experience is essential
   </strong>
   , preferably in fintech or SaaS.
  </li>
  <li>
   BSc in Data Analytics, BSc/MSc in Data Science, BSc in Computer Science, BA in Analytics
  </li>
  <li>
   Hands-on with Google Ads + Meta Ads at scale, GTM (Google Tag Manager) implementation, GA4 deep understanding, Conversion API / server-side tracking, CRM integration (HubSpot, Salesforce)
  </li>
  <li>
   Proven track record of owning performance channels and delivering measurable pipeline or revenue impact.
  </li>
  <li>
   Demonstrated expertise in data interpretation, funnel analysis, attribution modelling, and performance forecasting.
  </li>
  <li>
   Strong B2B experience managing sizable budgets and driving efficient ROAS.
  </li>
  <li>
   Skilled at A/B testing, conversion rate optimisation, and landing page improvement strategies.
  </li>
  <li>
   Excellent communication skills and the ability to present data and insights to senior stakeholders.
  </li>
  <li>
   Comfortable managing multiple high-stakes projects in a fast-paced environment.
  </li>
  <li>
   In-house B2B performance marketing experience is required.
  </li>
 </ul>
 <p>
  <strong>
   Essential Competencies
  </strong>
 </p>
 <ul>
  <li>
   Data Obsessed
  </li>
  <li>
   Bold creativity
  </li>
  <li>
   Cross-functional collaboration
  </li>
 </ul>
 <p>
 </p>
</div>


Senior Performance Marketing Manager

Cregis

<div>
 <p>
  <strong>
   Role Purpose
  </strong>
 </p>
 <p>
  As the Regional Marketing Assistant Manager for EMEA (Europe, Middle East, Africa) and the Americas, you will be the strategic architect of our brand&rsquo;s growth across these diverse regions. Your mission is to translate business development objectives into actionable, localized marketing plans&mdash;integrating PR, content, events, and partnerships to drive brand visibility, lead generation, and sales enablement. By deeply aligning with BD and Sales teams, you will ensure marketing execution directly supports revenue goals, while feeding frontline market intelligence back to HQ for global strategy refinement.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What You Will Deliver
  </strong>
 </p>
 <ul>
  <li>
   <strong>
    Business-Aligned Marketing Strategy
   </strong>
   : A localized marketing plan that aligns with BD priorities (e.g., market entry in LATAM, key account growth in EU) and adapts HQ strategies for regional relevance.
  </li>
  <li>
   <strong>
    Integrated Campaign Execution
   </strong>
   : End-to-end management of multi-channel campaigns (PR, events, digital, content) that generate measurable leads and pipeline.
  </li>
  <li>
   <strong>
    Localized Content &amp; Sales Enablement
   </strong>
   : Region-specific assets (case studies, event collateral, competitive battle cards) that accelerate sales conversations and customer acquisition.
  </li>
  <li>
   <strong>
    Market Expansion Playbook
   </strong>
   : A scalable framework for launching and growing presence in new markets across EMEA and the Americas.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   <strong>
    Regional Marketing Strategy &amp; Planning
   </strong>
  </li>
 </ul>
 <ul>
  <li>
   Develop and execute the annual marketing plan for EMEA and the Americas, aligning with BD goals (e.g., market share growth in EU, new logo acquisition in LATAM).
  </li>
  <li>
   Conduct market analysis to identify growth opportunities, competitive threats, and resource allocation priorities across sub-regions.
  </li>
 </ul>
 <ul>
  <li>
   <strong>
    PR &amp; Media Relations
   </strong>
  </li>
 </ul>
 <ul>
  <li>
   Manage regional PR efforts&mdash;including media relations, press releases, and thought leadership&mdash;to build brand credibility and support campaign launches.
  </li>
  <li>
   Cultivate relationships with key media outlets and journalists, ensuring consistent, positive coverage that aligns with business objectives.
  </li>
 </ul>
 <ul>
  <li>
   <strong>
    Event Strategy &amp; Execution
   </strong>
  </li>
 </ul>
 <ul>
  <li>
   Plan and execute a mix of owned, partnered, and sponsored events (conferences, roadshows, roundtables) to generate leads and strengthen customer relationships.
  </li>
  <li>
   Manage end-to-end event logistics, from pre-event promotion to post-event follow-up, maximizing ROI and lead conversion.
  </li>
 </ul>
 <ul>
  <li>
   <strong>
    Localized Content Development
   </strong>
  </li>
 </ul>
 <ul>
  <li>
   Oversee the creation of region-specific content (blogs, whitepapers, case studies, social media) that addresses local market pain points and cultural nuances.
  </li>
  <li>
   Collaborate with HQ content teams to adapt global assets for regional relevance, ensuring messaging resonates with local audiences.
  </li>
 </ul>
 <ul>
  <li>
   <strong>
    Partnership &amp; Co-Marketing Management
   </strong>
  </li>
 </ul>
 <ul>
  <li>
   Identify and manage strategic partnerships with industry associations, event organizers, and complementary technology providers to expand reach and drive demand.
  </li>
  <li>
   Negotiate co-marketing agreements that deliver mutual value, prioritizing resource exchange and measurable outcomes over paid engagements.
  </li>
 </ul>
 <ul>
  <li>
   <strong>
    Sales Enablement &amp; Market Intelligence
   </strong>
  </li>
 </ul>
 <ul>
  <li>
   Work closely with BD/Sales to understand customer needs, competitive landscapes, and product feedback, translating insights into marketing strategies and assets.
  </li>
  <li>
   Develop and maintain a repository of sales-ready materials (presentations, battle cards, testimonials) and train BD teams on their effective use.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business, or a related field.
  </li>
  <li>
   3+ years of experience in B2B marketing, with at least 3 years covering EMEA and/or Americas markets.
  </li>
  <li>
   Proven track record of developing and executing integrated marketing plans that drive measurable business results.
  </li>
  <li>
   Ability to translate BD objectives into actionable marketing plans with clear KPIs and resource allocation.
  </li>
  <li>
   Strong project management skills, with experience managing complex, multi-channel campaigns across diverse regions.
  </li>
  <li>
   Languages: Fluent English, Arabic, Spanish (preferred).
  </li>
 </ul>
 <p>
 </p>
</div>


Regional Marketing Assistant Manager (EMEA & Americas)

Tiger Recruitment

<div>
 <p>
  <strong>
   *** Must be based in the UAE
  </strong>
 </p>
 <p>
  <strong>
   *** Must come from a subscription-based e-commerce platform
  </strong>
 </p>
 <p>
  <strong>
   *** B2C and B2B experience
  </strong>
 </p>
 <p>
 </p>
 <p>
  We are looking for an experienced
  <strong>
   Marketing &amp; Brand Manager
  </strong>
  to lead the growth and development of our client. This role owns brand identity, customer acquisition, content strategy, and campaign execution for the B2C subscription business, positioning it as a differentiated eco-friendly and technology-enabled brand.
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <p>
  <em>
   Brand &amp; Content Management
  </em>
 </p>
 <ul>
  <li>
   Manage brand messaging across app, website, and social media channels
  </li>
  <li>
   Oversee creation of engaging content including copy, visuals, and videos
  </li>
  <li>
   Monitor campaign performance and customer engagement metrics
  </li>
  <li>
   Coordinate with Product Manager on promotions and new product launches
  </li>
  <li>
   Track marketing spend and ensure strong ROI
  </li>
  <li>
   Respond proactively to market feedback by adjusting messaging
  </li>
  <li>
   Support app-based promotions and special offers
  </li>
 </ul>
 <p>
  <em>
   Campaign Planning &amp; Execution
  </em>
 </p>
 <ul>
  <li>
   Plan and launch effective digital marketing campaigns
  </li>
  <li>
   Coordinate outreach with influencers and eco-focused partners
  </li>
  <li>
   Analyze analytics including website traffic, conversions, and customer acquisition cost (CAC)
  </li>
  <li>
   Work closely with Operations to align promotions with stock availability
  </li>
  <li>
   Support limited B2B inquiries, focusing on corporate subscription clients
  </li>
 </ul>
 <p>
  <em>
   Strategic &amp; Financial Oversight
  </em>
 </p>
 <ul>
  <li>
   Plan product launch campaigns and review brand health and awareness
  </li>
  <li>
   Optimize customer acquisition strategies based on data insights
  </li>
  <li>
   Manage the marketing budget, ensuring optimal ROI
  </li>
  <li>
   Prepare and present monthly marketing performance reports
  </li>
 </ul>
 <p>
  <em>
   Authority &amp; Decision-Making
  </em>
 </p>
 <ul>
  <li>
   Approve brand messaging and campaign creative assets
  </li>
  <li>
   Select marketing channels, agencies, and vendors
  </li>
  <li>
   Adjust or pause campaigns based on performance metrics
  </li>
  <li>
   Recommend pricing or positioning changes as needed
  </li>
  <li>
   Approve collaborations with influencers and strategic partners
  </li>
 </ul>
 <p>
 </p>
 <p>
  <strong>
   Candidate Requirements:
  </strong>
 </p>
 <ul>
  <li>
   Minimum 10 years of experience in digital marketing with proven success in brand management
  </li>
  <li>
   Strong expertise in customer acquisition, campaign strategy, and digital content creation
  </li>
  <li>
   Experience managing marketing budgets and optimizing ROI
  </li>
  <li>
   Excellent analytical skills with the ability to interpret marketing data and metrics
  </li>
  <li>
   Strong communication and leadership skills
  </li>
  <li>
   Passion for sustainability and eco-friendly products is a plus
  </li>
 </ul>
 <p>
 </p>
 <p>
  REF: FL V-165009
 </p>
</div>


Marketing and Brand Manager

Property Finder

<div><p>The Company</p><br>
<p></p>
<p><b>Year Founded</b></p>
<p>2007</p>
<p><b>Headquarters</b></p>
<p>Dubai, United Arab Emirates</p>
<p><b>Website</b></p>
<p>www.propertyfinder.ae</p>
<p><b>Social Media</b></p>
<p>Twitter</p>
<p>
Facebook</p>
<p>
Instagram</p>
<p>
Linkedin</p>
<p>
Glassdoor</p>
<p><b>Focus</b></p>
<p>Property Finder was created with the vision of providing a seamless experience to people in their real estate journey. Over the last decade, the platform has evolved as a go-to marketplace for real estate brokerages, developers, and house hunters to make informed decisions on all things real estate.</p>
<p><b>Company Profile</b></p>
<p>Property Finder is the leading digital real estate platform in the Middle East and North Africa.</p>
<p>
A UAE-born startup, Property Finder expanded its operations to Qatar, Bahrain, Saudi Arabia, and Egypt over the years. Recently, it acquired a significant stake in Zingat in Turkey.</p>
<p>
The company is one of the largest technology start-ups in the region and is on a journey to becoming a Unicorn. We are aspiring to create a lighthouse technology company that will have a lasting impact on the entire tech ecosystem in our geography.</p>
<p>
We encourage our people to move fast and be bold, and we offer them countless ways to make an impact in a fast-growing organization. Our goal is to ensure that our people find their time at Property Finder a rewarding investment, where the company&rsquo;s growth also means personal growth.</p>
<p>
Property Finder generates most of its revenues through B2B sales of subscriptions, building on a resilient model of recurrent revenues.</p>
<p><b>Core Solutions</b></p>
<p>Property Finder offers a host of solutions for the customers and end users:</p>
<p>
At our core, we offer the most comprehensive real estate listing database to people in the region and aspire to improve everyone&rsquo;s property journey with technology.</p>
<p>
We then match property seekers with real estate professionals (our clients), effectively operating a marketplace that adds value to both sides of the journey. We also offer value-added products to our clients, such as a real estate CRM platform.</p>
<p>
Thanks to our wide market coverage and leading position, Property Finder has the best real estate data in the region. This data is opening new avenues for the company now; for example, we are publishing Dubai's official Real Estate index (Mo&rsquo;Asher), in partnership with the government.</p>
<p>
We have many exciting growth avenues ahead of us. The next few years will definitely be an exciting rocketship journey for us at Property Finder.</p>
<p>The Position</p><br>
<p><b>Position Title</b></p>
<p>{Senior Product Marketing Manager]</p>
<p><b>Reports To</b></p>
<p>{Head of B2B Marketing]</p>
<p><b>Position Summary</b></p>
<p>Property Finder is looking for a Senior Product Marketing Manager to drive the positioning, go to market strategy, and adoption of our B2B products for agents, brokers, and real estate agencies.</p>
<p>
This role sits within the Marketing organization and works in close partnership with Product and Commercial teams. You will translate customer needs and product capabilities into clear market value, shape how our solutions are packaged and presented, and ensure launches lead to real adoption and revenue impact.</p>
<p>
Success in this role requires strong cross functional leadership and the ability to lead through influence across Product Management, Sales, CX, Brand, Legal, and other stakeholders. You will act as the voice of the market and the field, helping ensure our products are not only built well, but are clearly understood, adopted, and continuously improved based on market feedback.</p>
<p><b>Key Responsibilities</b></p>
<h4 class="jobSectionHeader"><b>Product Positioning and Commercial Narrative</b></h4>
<ul><li>Develop and evolve positioning, value propositions, and messaging for Property Finder&rsquo;s B2B product portfolio</li>
<li>Translate product capabilities into clear customer outcomes, business value, and differentiation</li>
<li>Ensure launches and ongoing communication consistently reflect strong commercial and value-led narratives, not only features</li>
</ul><h4 class="jobSectionHeader"><b>Go to Market Leadership and Product Launches</b></h4>
<ul><li>Own end to end go to market planning and business readiness for B2B product launches and feature releases</li>
<li>Lead cross functional launch alignment in close partnership with Product, ensuring launches are not only executed smoothly but are commercially effective and market ready</li>
<li>Define target segments, core use cases, value narratives, and success criteria for launches</li>
<li>Ensure the field is prepared through structured enablement, clear positioning, and practical use cases that drive adoption</li>
</ul>
<p><b>Sales and Field Enablement</b></p>
<ul>
<li>Partner with Sales, Business Consultants, CX, and Training teams to ensure the field clearly understands product value, positioning, and use cases</li>
<li>Develop core sales narratives, objection handling frameworks, and value stories that support deal progression and customer adoption</li>
</ul>
<p><b>Market, Customer, and Competitive Insights</b></p>
<ul>
<li>Bring structured customer, usage, and market insights into joint discussions with Product and leadership</li>
<li>Identify gaps between product capabilities and market expectations, and advocate for improvements</li>
<li>Monitor competitive landscape and ensure positioning reflects market dynamics</li>
</ul>
<p><b>Adoption and Performance Impact</b></p>
<ul>
<li>Define and monitor key metrics related to launch performance, product adoption, and usage</li>
<li>Identify adoption barriers and performance gaps post launch and drive cross functional actions to address them</li>
<li>Provide insights and recommendations that improve positioning, enablement, and rollout effectiveness</li>
</ul>
<p><b>Content and Asset Strategy</b></p>
<ul>
<li>Define the narrative and content requirements needed to support positioning, launches, and field enablement</li>
<li>Partner with Brand and Marketing teams for the development of high impact assets, ensuring consistency with product strategy</li>
</ul>
<p><b>Cross Functional Leadership</b></p>
<ul>
<li>Lead alignment across Product, Marketing, Sales, CX, Training, Legal, and other stakeholders to ensure consistent positioning and strong market adoption</li>
<li>Drive clarity, decision making, and alignment in environments with multiple stakeholders and competing priorities</li>
</ul>
<p>The Person</p><br>
<p><b>Desired Qualifications</b></p>
<p><b>Basic Qualifications</b></p>
<ul>
<li>6+ years of experience in Product Marketing, Product, or a similar market facing product role</li>
<li>Experience working closely with Product and Sales in a technology, SaaS, marketplace, or platform business</li>
<li>Strong experience in B2B environments, working on products or solutions sold to business customers</li>
<li>Strong ability to translate complex products into clear business value</li>
<li>Excellent communication skills in English</li>
</ul>
<p><b>Preferred Qualifications</b></p>
<ul>
<li>Experience supporting commercial teams and driving product adoption</li>
<li>Strong analytical mindset and comfort working with product and business metrics</li>
<li>Experience influencing cross functional stakeholders in a fast moving and evolving environment</li>
<li>Excellent verbal and written communication skills</li>
</ul>
<p><b>Property Finder Principles</b></p>
<ul><li>Move fast and make things</li>
<li>Data beats opinions</li>
<li>Don&rsquo;t confuse motion with progress</li>
<li>Failure is success if we learn from it</li>
<li>People over pixels</li></ul></div>

Senior Product Marketing Manager

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