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designer / brand marketer

marketing strategist

Adobe

Our Company
 
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
 
Job Summary
 The Global Industry Strategist for Media & Entertainment at Adobe will support the development and execution of Adobe’s global industry strategies in collaboration with regional teams. This role is designed for a manager-level professional within the Digital Strategy Group (DSG), focusing on scaling standard methodologies , supporting strategic customer engagements, and driving industry-specific initiatives. The strategist will work closely with Sales, Marketing, Product, and Partner teams to align Adobe’s offerings with the unique needs of the Media & Entertainment industry.
 
Key Responsibilities
 Industry Strategy Support
 
Assist in the development of global and regional Media & Entertainment industry plans.
 
Contribute to the prioritization of strategic accounts and solution-led opportunities.
 
Monitor industry trends and find opportunities for innovation and growth.
 
Best Practices and Enablement
 
Gather and share best practices across regions to support scalable execution.
 
Support the creation of enablement materials tailored to Media & Entertainment use cases.
 
Collaborate with the enablement team to deliver consistent training programs globally.
 
Thought Leadership and Marketing
 
Contribute to the development of industry positioning and messaging.
 
Support the creation of thought leadership content and marketing assets.
 
Assist in managing a marketing calendar and coordinating global and regional events.
 
Customer Engagement
 
Support strategic customer engagements aligned with industry strategies.
 
Collaborate with regional teams to develop and promote customer success stories.
 
Product and Partner Collaboration
 
Provide input on industry-specific product recommendations and roadmaps.
 
Engage with technology and consulting partners to develop use cases and drive pipeline.
 
Webinars and Events
 
Assist in planning and hosting webinars with globally relevant content.
 
Represent Adobe’s Media & Entertainment strategy at internal and external events.
 
Cross-Functional Collaboration
 
Collaborate with DSG, Sales, Marketing, and Product teams to support execution of industry plans.
 
Foster communication and alignment across teams to support critical initiatives.
 
Metrics and Accountability
 
Support tracking of industry-specific metrics including pipeline and revenue contributions.
 
Contribute to reporting and analysis of critical initiatives and outcomes.
 
Desired Outcomes
 
Support the execution of strategic Media & Entertainment deals through industry alignment.
 
Improve consistency and scalability of industry strategies across regions.
 
Contribute to the development of enablement materials and thought leadership.
 
Strengthen collaboration across Adobe teams and partners focused on Media & Entertainment.
 
Qualifications
 
10 + years of experience in the Media & Entertainment industry or related fields.
 
Experience in strategy, marketing, or consulting roles within a global organization.
 
Strong understanding of industry trends, challenges, and opportunities.
 
Proven ability to collaborate across cross-functional teams.
 
Excellent communication, presentation, and analytical skills.
 Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $125,500 -- $220,800 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
 
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
 
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
 
State-Specific Notices: 
California : 
Fair Chance Ordinances
 Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
 
Colorado: 
Application Window Notice
 
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
 
Massachusetts: 
Massachusetts Legal Notice
 It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
 
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Global Industry Strategist, Media & Entertainment

iPullRank

<div>iPullRank is an eleven-year-old digital marketing remote agency based in New York City, founded by industry trailblazer Michael King. We&rsquo;re not here to follow trends&mdash;we set them. Our team blends technical expertise with creativity to deliver SEO, Content, and Generative AI services that drive results. We work with some of the biggest names across eCommerce, Financial Services, and Media brands, as well as ambitious mid-sized businesses, crafting strategies that don&rsquo;t just compete but dominate.<h3 class="jobSectionHeader">
Our Values: PROUD</h3>
At iPullRank, we live by our values:<ul>
<li>Proactive: We don&rsquo;t wait for problems&mdash;we solve them.</li>
<li>Reliable: When we commit, we deliver.</li>
<li>Outstanding: We aim for extraordinary, every time.</li>
<li>Urgent: Everything we do has efficiency and speed</li>
<li>Disciplined: Your goals are our mission.</li>
</ul>These principles shape every decision, every campaign, and every success story.<h3 class="jobSectionHeader">
What We Do</h3>
We specialize in SEO, Content, and Generative AI strategy and implementation, helping brands win today while building future-proof strategies for tomorrow. Whether it&rsquo;s cracking complex algorithms, crafting authentic, helpful content, or engineering AI solutions, we&rsquo;re the partner brands trust to stay ahead.<h3 class="jobSectionHeader">
Why Join Us?</h3>
At iPullRank, we&rsquo;re more than an agency&mdash;we&rsquo;re a team of thinkers, builders, and creators who believe the best ideas come from everywhere. We foster a culture where you&rsquo;re encouraged to grow, take ownership, and make a real impact. We&rsquo;re small enough to be nimble but big enough to work with global heavyweights like Rocket Mortgage, American Express, Nordstrom, Warner Music Group, Target, and Adidas.
We care about our people and back it up with competitive salaries, benefits, and opportunities to evolve into the marketer, content creator, SEO, or leader that you want to be. When you work with us, you&rsquo;re not just filling a role&mdash;you&rsquo;re shaping your career and redefining what&rsquo;s possible in marketing.
If you&rsquo;re ready to take on meaningful work with a team that challenges and inspires, we&rsquo;d love to hear from you.<h3 class="jobSectionHeader">
Position Description</h3>
iPullRank is looking for a Senior Content Strategist to join our team to facilitate content strategy projects for our various clients. This position will be responsible for leading and developing client-specific content strategy for an industry-leading financial services company and will work with other team members to execute on content campaigns and ensure that content objectives are being met. This role will complete content audits and develop keyword research. This role will develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed. You will lead editorial development from topic ideation to content publication and work with internal production teams to ensure content is delivered to strategy and performance.
This role is ideal for someone looking to cross the chasm between content strategy and execution with an interest in agency experience. This job may be hybrid or remote. Salary range: $90-110K<h3 class="jobSectionHeader">
What You&rsquo;ll Do:</h3><ul>
<li>Develop multi-channel Content Strategy for a major home lending company to inform client content creation efforts that align with their business goals</li>
<li>Lead Content Strategy from client approval to reporting</li>
<li>Lead Monthly topic ideation, briefing, and implementation with an internal and external team of writers, editors, copyeditors and fact-checkers</li>
<li>Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance.</li>
<li>Perform extensive content audits</li>
<li>Lead ideation sessions for content creation</li>
<li>Work with other teams and manage projects to completion</li>
<li>Present content reporting and provide strategic recommendations based on performance and business goals</li>
<li>Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results</li>
<li>Write user stories to inform user experience and development</li>
<li>Develop models and specifications for metadata and taxonomy</li>
<li>Work with the SEO, Research &amp; Analytics team to design and execute tests and optimize strategy based on performance</li>
<li>Work with Content Promotion lead and Social Media strategist to develop strategies for promotion and distribution of content</li>
<li>Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership</li>
</ul>Requirements<ul>
<li>6-8 years of experience in a similar content strategy position</li>
<li>Expertise in SEO, GEO and performance-based content marketing</li>
<li>Expertise in content pillar/cluster strategies and how content contributes to the customer journey</li>
<li>Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, keyword research, taxonomy efforts, and applied usability learnings</li>
<li>Strong experience and understanding of digital marketing channels and measurement metrics, specifically SEO, but including email marketing, paid media and social media</li>
<li>Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories</li>
<li>Highly proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides</li>
<li>Presentation and communication skills; the ability to explain our recommendations to clients in a clear, authoritative, and persuasive way</li>
<li>Previous experience with digital marketing tools such as SEMRush, Ahrefs, Google Analytics, Buzzsumo, Screaming Frog</li>
<li>Previous experience with a variety of Analytics platforms (GA4, GSC, Amplitude, Looker Studio)</li>
<li>Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies</li>
<li>Experience leveraging market segmentation in the development of Content Strategy</li>
</ul><h3 class="jobSectionHeader">Skills of interest:</h3><ul>
<li>Experience working in an agency environment</li>
<li>Experience with content-focused link building strategies</li>
<li>Experience with a variety of Content Management Systems</li>
<li>Experience with analytics platforms (GA4, GSC, Adobe, Amplitude)</li>
<li>Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms</li>
</ul>Benefits<ul>
<li>Competitive salaries commensurate with experience</li>
<li>100% Medical, Dental, and Vision insurance</li>
<li>3 weeks of vacation</li>
<li>Paid sick days and holidays</li></ul></div>

Senior Content Strategist

SBH Fashion

<div>
 The ideal candidate combines strategic vision with deep executional expertise in multi-channel storytelling, innovative marketing, and &ldquo;out of the box&rdquo; creative thinking. They must also possess strong capabilities in conducting consumer research and leveraging consumer insights across all strategic initiatives to ensure marketing strategies resonate deeply with target audiences.
 
 
 
 What You&rsquo;ll Be Responsible For:
 
 
 
 
 Strategic Integrated Marketing Planning &amp; Consumer Insights:
 
 
 
 <ul>
 <li>
 Develop the annual integrated marketing plan, a detailed roadmap and associated budget.
 </li>
 <li>
 Set bi-monthly execution goals for all managed teams, keep them accountable for achieving KPIs, and report on roadmap progress.
 </li>
 <li>
 Drive consumer insights strategy to inform marketing decisions aimed at subscriber acquisition, retention, and increased LTV.
 </li>
 <li>
 Conduct consumer research utilizing internal data and third-party providers, translate consumer research and data insights into actionable marketing tactics.
 
 
 </li>
 </ul>
 
 Marketing Activations &amp; Product Launches:
 
 
 
 <ul>
 <li>
 Plan and execute innovative marketing campaigns to drive customer acquisition and awareness around new product launches, including licensed products.
 </li>
 <li>
 Design strategies to create virality around the brands, and integrate the brands into popular culture.
 </li>
 <li>
 Develop integrated go-to-market strategies for new product launches aimed at subscriber acquisition and upselling opportunities.
 </li>
 <li>
 Collaborate closely with cross-functional teams to ensure successful launches; track product revenue and associated KPIs.
 
 
 </li>
 </ul>
 
 Public Relations:
 
 
 
 <ul>
 <li>
 Develop strategic PR initiatives designed to drive subscription growth and brand awareness with target consumers.
 </li>
 <li>
 Manage media relations, influencer partnerships, and thought leadership opportunities. Set and achieve specific PR-related KPIs.
 </li>
 <li>
 Design PR initiatives to support and enhance the brands industry reputation in partnership with the Business Development function.
 
 
 </li>
 </ul>
 
 Social Media Management:
 
 
 
 <ul>
 <li>
 Lead comprehensive social media strategies across social platforms, achieving engagement, traffic to website and follower growth KPIs.
 </li>
 <li>
 Oversee in-house content production process, resulting in best in class social media content and achieving social media goals.
 
 
 </li>
 </ul>
 
 Creative:
 
 
 
 <ul>
 <li>
 Lead and inspire the in-house creative team, ensuring all visual and content outputs align seamlessly with strategic marketing objectives, brand standards, and revenue goals.
 </li>
 <li>
 Oversee the conceptualization and execution of compelling creative campaigns, collateral, digital assets, and visual storytelling initiatives designed to drive subscriber acquisition, retention, and increased customer lifetime value.
 </li>
 <li>
 Set clear performance and quality standards, providing consistent feedback to elevate creative execution and maintain brand integrity across all consumer touchpoints.
 
 
 </li>
 </ul>
 
 Copywriting:
 
 
 
 <ul>
 <li>
 Establish and maintain brand voice across channels.
 </li>
 <li>
 Oversee high-quality copy creation, meeting SLAs and driving subscriber acquisition and increased LTV.
 </li>
 <li>
 Support copy needs in domestic and international markets.
 
 
 </li>
 </ul>
 
 Brand Management:
 
 
 
 <ul>
 <li>
 Oversee brand positioning, ensuring clarity and consistency across both brands.
 </li>
 <li>
 Regularly assess market trends to refine brand strategies focused on subscriber growth and retention.
 </li>
 <li>
 Set and track brand health KPIs.
 
 
 </li>
 </ul>
 
 Marketing Support for Brand Partners:
 
 
 
 <ul>
 <li>
 Provide strategic marketing leadership to support co-branded and partner-related initiatives, ensuring alignment with overall brand strategy and commercial objectives.
 </li>
 <li>
 Collaborate with brand partners to develop joint campaigns, activations, and marketing collateral that drive brand visibility and mutually established goals.
 </li>
 <li>
 Set clear KPIs to measure the effectiveness and ROI of partner-related marketing efforts, optimizing campaigns based on performance analytics.
 
 
 </li>
 </ul>
 
 What We&rsquo;ll Love About You
 
 :
 
 
 <ul>
 <li>
 Results-Driven Mindset: Demonstrated success in setting, measuring, and consistently achieving ambitious KPIs related to brand awareness, revenue, customer acquisition and retention.
 </li>
 <li>
 Consumer Insights Savvy: Exceptional ability to lead consumer research, interpret data, and translate insights into impactful marketing strategies that resonate deeply with target audiences.
 </li>
 <li>
 Strategic &amp; Creative Balance: Unique blend of strategic vision and hands-on executional excellence, with a keen eye for creativity and storytelling across mostly digital, sometimes traditional, channels.
 </li>
 <li>
 Collaborative Leadership: Strong track record of successfully leading and mentoring cross-functional marketing and creative teams, with a collaborative and motivating leadership style.
 </li>
 <li>
 Analytical &amp; Data-Driven: Experienced in leveraging analytics, metrics, and performance data to inform decisions, optimize marketing efforts, and drive commercial results.
 </li>
 <li>
 Excellent Communication: Outstanding communicator with the ability to clearly articulate strategies, inspire teams, and effectively present to executive leadership and external partners.
 </li>
 <li>
 Adaptable &amp; Agile: Proven capability to thrive in fast-paced environments, adapt quickly to changing business dynamics, and continuously improve marketing effectiveness.
 
 
 </li>
 </ul>
 
 What You&rsquo;ll Need to Have:
 
 
 
 
 Experience:
 
 
 
 <ul>
 <li>
 Minimum 15+ years of experience, including multi-year senior-level integrated marketing experience in consumer-focused brands.
 </li>
 <li>
 Proven experience in utilizing integrated marketing strategies in scaling revenue at marquee, digital-focused consumer brands.
 </li>
 <li>
 Proven track record managing teams across marketing, creative, PR, social media, and consumer insights, and keeping them accountable for high performance.
 </li>
 <li>
 Proficiency in analyzing marketing performance metrics, setting clear KPIs, and driving data-informed decision-making to achieve aggressive goals.
 
 
 </li>
 </ul>
 Salary $175,000 + 20% Bonus
 
 
</div>

VP of Integrated Marketing

Malin+Goetz

<div>Company Description: (MALIN+GOETZ) is a fast-growing, founder-based gender-neutral beauty and lifestyle business based in New York City. We operate 20+ flagship apothecaries in NYC, LA, London, and Hong Kong: along with an expanding presence online through www.malinandgoetz.com. Additionally, the brand is listed internationally with 600+ high-end accounts across five continents, including Space NK, Selfridges, Liberty, Nordstrom, Lane Crawford, and Sephora; and amenity partners that include 5* hotels, spas, and concept gyms. Our company champions three values: humanity, empathy + fight, and these values are embedded into everything we do. We foster employees to represent these values in all aspects of their work. 
 
Position Overview: We are looking for an operational marketing manager with previous experience in the premium beauty industry. The manager will be responsible for the creation and execution of the marketing strategy for both wholesale and retail channels in North America. They will collaborate with the Global Marketing team to both ensure that North America marketing needs are clear, and to execute the global strategy and campaigns with relevance in North America. 
 
Essential Duties and Responsibilities: To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
 
develop + drive North American awareness + go-to market
<ul><li>Be the expert on the North American luxury beauty market: consumer, channels, hallmarks, product and pricing.</li><li>
Represent North America in the relationship with the global brand PR agency. Ensuring agency develops campaigns that are both on-brand and relevant to North American consumers. Provide clarity on objectives for each campaign and key metrics (awareness, engagement, conversion, retention).
</li><li>Create and execute the North America amplification strategy including top of funnel brand awareness.
</li><li>Propose, align and implement local organic influencer out-reach, cultivating a network of brand fans and monitoring organic content and reach.
</li><li>Partner with North America education manager to design in-store events and pop-ups. These should be localized to maximize the return on investment, such as sampling initiatives, promotional offers and customer recruitment mechanisms. Identify and align potential external partners for collaborations, organizing a program of activities to support the marketing calendar.</li><li>
Review the performance of campaigns and retailer exclusive programs and feedback to global teams with a view to improving the understanding of the effectiveness of go-forward campaigns/programs.
</li><li>Leverage the North American amenities program (local fitness studios, hotels, restaurants) to raise brand awareness within their audiences.
</li></ul>wholesale channel<ul><li>
Present the brand and seasonal marketing plans to key retailers.</li><li>
In partnership with the wholesale managers, develop a deep understanding of different retailers' consumer base to build thoughtfully tailored programs for key accounts. Ensuring the calendar maximizes brand share-of-voice and is closely aligned to the global calendar. Finalizing the local activities 3-6 months prior to the campaign to allow sales teams to execute seamlessly.</li><li>
Build appropriate programs (exclusives, sets, samples) to secure retailer support, recruit consumers and drive sales.</li></ul>
apothecaries (free-standing stores)<ul><li>
Partner with the director of FSS to develop a relevant marketing calendar with nuance for owned store exclusives, in-store animation, crm/sampling/dramming campaigns.</li><li>
Liaise with the internal creative team to deploy global assets with full management on production processes.</li><li>
Identify and execute high-energy local brand partnerships that help raise brand awareness and attract new customers to drive incremental traffic to stores.</li><li>
Spearhead new store marketing events.</li><li>
Work with the global digital team, implement and monitor the performance of FSS CRM initiatives.</li></ul>
Competencies: To perform the job successfully, an individual should demonstrate the following.<ul><li>
Achievement Focus - Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Recognizes and acts on opportunities. Sets and achieves challenging goals. Takes calculated risks to accomplish goals.</li></ul><ul><li>
Continuous Learning - Assesses own strengths and weaknesses. Pursues training and development opportunities. Seeks feedback to improve performance. Shares expertise with others. Strives to continuously build knowledge and skills.</li><li>
Communications - Exhibits good listening and comprehension. Expresses ideas and thoughts in written form. Expresses ideas and thoughts verbally. Keeps others adequately informed. Selects and uses appropriate communication methods.</li><li>
Managing Customer Focus - Develops new approaches to meeting customer needs. Establishes customer service standards. Monitors customer satisfaction. Promotes customer focus. Provides training in customer service delivery.</li><li>
Planning &amp; Organization - Integrates changes smoothly. Plans for additional resources. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently. Works in an organized manner.</li><li>
Problem Solving - Develops alternative solutions. Gathers and analyzes information skillfully. Identifies problems in a timely manner. Resolves problems in early stages. Works well in group problem solving situations.</li><li>
Teamwork - Balances team and individual responsibilities. Contributes to building a positive team spirit. Exhibits objectivity and openness to others' views. Gives and welcomes feedback. Puts success of team above own interests.</li><li>
Use of Technology - Adapts to new technologies. Demonstrates required skills. Keeps technical skills up to date. Troubleshoots technological problems. Uses technology to increase productivity.</li></ul>
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
 
Education/Experience:<ul><li>
5-8 years of beauty experience in trade marketing; premium brands preferred.</li><li>
Excellent analytical, problem-solving, and negotiation skills.
</li><li>Bachelor&rsquo;s degree in related field required.</li></ul><div>
Benefits:</div><ul><li>
The estimated salary range for this position is $110,000 to $120,000.</li><li>
The New York corporate office is hybrid (3 days in-office, 2 days work from home).</li><li>
Dog-friendly office environment.</li><li>
Full-time employees are eligible for medical, dental, and vision insurance, employer paid life insurance, 401k plan, pre-tax commuter benefits, quarterly gratis, employee discount, long-term and short-term disability leave, and much more.</li><li>
Time off includes paid company holidays, paid vacation/personal/sick/birthday hours, Work From Anywhere twice a year, Summer Fridays, and volunteer time.</li></ul>
Language Ability: 
Read, analyze and interpret business, professional, technical or governmental documents. Write reports, business correspondence and procedure manuals. Effectively present information and respond to questions from managers, customers and the public. 
 
Mathematical Ability: 
Add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Compute rate, ratio and percent, and draw and interpret bar graphs. 
 
Reasoning Ability: 
Solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Interpret a variety of instructions furnished in written, oral, diagram, or schedule form. 
 
Computer Skills: 
MS Office 
 
Supervisory Responsibilities: This job has no supervisory responsibilities. 
 
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
 
The noise level in the work environment is usually moderate. 
 
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
 
While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle, or feel and talk or hear. Specific vision abilities required by this job include close vision. 
 
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. 
 
(MALIN+GOETZ) is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.
645eOotMFj</div>

Marketing Manager, Americas

OTC Markets Group

<div>OTC Markets Group Inc 
AVP, Digital Marketing 
OTC Markets Group - New York, NY - Full Time 
OTC Markets Group Inc., operator of premier US financial marketplaces, is seeking an experienced and strategic AVP, Digital Marketing to join our dynamic Marketing team. Reporting directly to the Chief Marketing Officer, this role is instrumental in developing and executing integrated marketing strategies that drive brand awareness, generate qualified leads, support sales enablement, and enhance customer retention. 
The ideal candidate brings a strong background in B2B marketing within financial services, capital markets, or related industries, with proven success in managing multi-channel campaigns across digital, CRM, social media, SEO, and content marketing. This individual will collaborate cross-functionally with internal stakeholders and external partners to deliver measurable results and support the company&rsquo;s growth objectives. 
Please note OTC Markets is currently operating in a hybrid work environment (three days in office, two days remotely). This position is located in our NYC office. 
We invest heavily in employee satisfaction and offer all our employees a highly competitive compensation package. As a dynamic, growing company that fosters an open culture, we emphasize autonomy, responsibility, innovation, and self-discipline. We are looking for someone who wants to make an impressive impact at a company known for its reputation on quality and achievement. 
Base compensation for this role is $115,000-$125,000 annually, depending on experience. In addition, the position is eligible for our discretionary annual bonus program and equity. 
What You&rsquo;ll Do:<ul><li>
Lead the planning and execution of integrated digital marketing initiatives across key touchpoints, including CRM, direct marketing, relationship marketing, and sales enablement collateral.</li><li>
Design and implement targeted CRM and lead generation campaigns to support our three core business lines: Corporate Services, Market Data, and OTC Link.</li><li>
Develop engaging content for the @OTCMarkets social media channels to enhance brand visibility and drive engagement with key audiences.</li><li>
Create a wide range of marketing and sales assets, including blog posts, webinars, videos, fact sheets, case studies, and press releases.</li><li>
Analyze both quantitative and qualitative data to assess the effectiveness of marketing initiatives and optimize future campaigns.</li><li>
Provide support for sponsored in office and external events</li><li>
Contribute to the evolution of the OTC Markets brand through consistent messaging, creative storytelling, and strategic marketing efforts.</li><li>
Additional responsibilities, as assigned.</li></ul>
What We&rsquo;re Looking For:<ul><li>
Minimum of 6 years of relevant B2B marketing experience, preferably within financial services, capital markets, or related industries.</li><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field.</li><li>
Deep understanding of digital marketing channels, with a strong emphasis on CRM, content marketing, and lead generation strategies.</li><li>
Exceptional written and verbal communication skills, with the ability to craft compelling narratives.</li><li>
Strong analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.</li><li>
Highly collaborative team player with a proven ability to work effectively across departments and with senior leadership.</li><li>
Experience with social media and content strategy and tools such as Google Analytics, Storyblok, WordPress, Canva, and Sprout Social.</li><li>
A proactive, detail-oriented, and results-driven approach to marketing execution.</li></ul>
What OTC Markets Offers its Team Members (Why You Should Choose Us): 
Benefits:<ul><li>
Generous Paid Time Off (PTO)</li><li>
Health, Dental, and Vision Coverage</li><li>
Health Savings Account (HSA)</li><li>
Flexible Spending Accounts (FSA) Dependent &amp; Healthcare</li><li>
Limited Purpose Flexible Spending Account (LPFSA)</li><li>
Generous Paid Parental Leave Program</li><li>
Annual bonus and Stock Incentive Program</li><li>
401(K) Plan - Retirement</li><li>
Commuter Transit &amp; Parking Program</li><li>
Income Protection (Life Insurance, Short- &amp; Long-Term Disability)</li><li>
Voluntary Benefits (Accident, Critical Illness, &amp; Hospital Indemnity)</li></ul>
Perks:<ul><li>
Hybrid Work Schedule</li><li>
Class Pass Partnership (Fitness &amp; Wellness Programs)</li><li>
Citi Bike Membership Program</li><li>
Mondays &ndash; Breakfast Bagels &amp; Wednesdays &ndash; Pizza Lunch</li><li>
Office Snacks and Beverages</li><li>
Monthly birthday celebrations</li></ul> 
For more information about OTC Markets Group, please visit our public policy advocacy and careers page. 
No third-party recruiters. Unsolicited resumes submitted by third-party recruiters will be treated as free referrals, and OTC Markets Group will NOT pay a fee for any placement that may result from receipt of an unsolicited resume, referral, or other submission by a third-party recruiter. 
Come as you are and just be you. We are an equal opportunity and E-Verify employer and prohibit discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, creed, color, religion, gender, national origin, age, marital status, political belief, physical or mental disability, sexual orientation, military or veteran status, genetic information, family or parental status, gender identity, pregnancy, including childbirth or related medical condition, or any other characteristic protected by federal, state, or local law. We encourage applicants of all ages and backgrounds. 
OTC Markets Group Inc. (OTCQX: OTCM) operates regulated markets for trading 12,000 U.S. and international securities. Our data-driven disclosure standards form the foundation of our three public markets: OTCQX&reg; Best Market, OTCQB&reg; Venture Market and Pink&reg; Open Market. 
Our OTC Link&reg;?Alternative Trading Systems (ATSs) provide critical market infrastructure that broker-dealers rely on to facilitate trading. Our innovative model offers companies more efficient access to the U.S. financial markets. 
OTC Link ATS, OTC Link ECN and OTC Link NQB are each an SEC regulated ATS, operated by OTC Link LLC, a FINRA and SEC registered broker-dealer, member SIPC. 
Applicants have rights under the federal law: 
Equal Employment Opportunity is the Law 
Polygraph Protection Act 
FMLA</div>

AVP, Digital Marketing

Ramp

<div>
 
 About Ramp
 
 
 
 At Ramp, we&rsquo;re rethinking how modern finance teams function in the age of AI. We believe AI isn&rsquo;t just the next big wave. It&rsquo;s the new foundation for how business gets done. We&rsquo;re investing in that future &mdash; and in the people bold enough to build it.
 
 
 Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. But we&rsquo;re not just building features powered by AI. We&rsquo;re building a platform where agents can chase receipts, close books, flag risks, and surface insights. This enables teams to reclaim their time and reinvest in what matters.
 
 
 More than 40,000 businesses, from family-owned farms to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $80 billion in purchases each year.
 
 
 Ramp&rsquo;s investors include Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, among others, in addition to 100+ angel investors who have been founders or executives of leading companies.
 
 
 Ramp has been named to Fast Company&rsquo;s Most Innovative Companies list and LinkedIn&rsquo;s Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine&rsquo;s 100 Most Influential Companies.
 
 
 
 About The Role
 
 
 
 As a member of the growth team, SEO Strategists drive how businesses organically discover Ramp&rsquo;s finance automation platform. You&rsquo;ll be the end-to-end owner for multiple content pillars and tactics that span the entire SERP and answer-engine landscape. From ramp.com blog articles and product pages to affiliate hubs, YouTube videos, Reddit threads, and emerging AI surfaces, you&rsquo;ll blend traditional SEO craft with advanced answer engine optimization strategies. This role will leverage cutting-edge analytics tools, automated content pipelines, and full funnel performance data to ensure Ramp is present wherever users search or ask.
 
 
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Own the omnichannel SERP strategy: Design and ship passages and content that drive visibility, impressions, and clicks across Google, Bing, ChatGPT, Gemini, Perplexity, and other answer engines
 </li>
 <li>
 Turn SEO practices into workflows: Test, iterate, then build. Everything the SEO team does becomes an automation that benefits the whole team and company.
 </li>
 <li>
 Think big: Expand Ramp&rsquo;s footprint beyond our domain by activating 3rd-party affiliate sites, partner blogs, YouTube channels, podcasts, Reddit communities, and more to distribute Ramp messaging
 </li>
 <li>
 Leverage Ramp&rsquo;s data: Combine search-volume, prompt, and user-behavior datasets to uncover gaps, understand sizing, and communicate progress with cross-functional partners.
 </li>
 <li>
 Stay ahead of trends: Track core updates, AEO tactics, SERP/UI shifts, and LLM retrieval changes.
 
 
 </li>
 </ul>
 
 What You Need
 
 
 
 <ul>
 <li>
 Affected LLM responses for a company, service, product, topic, or something else in the last six months
 </li>
 <li>
 Demonstrated experience building LLM-backed workflow automations in the two months
 </li>
 <li>
 Experience in owning and driving results for a leading and lagging metric representing core business outcomes
 </li>
 <li>
 A strong understanding of growth fundamentals and test design
 </li>
 <li>
 At least three years of experience in growth, SEO, or product roles
 
 
 </li>
 </ul>
 Nice-to-Haves
 
 
 <ul>
 <li>
 Experience with Looker
 </li>
 <li>
 Fullstack web development experience
 </li>
 <li>
 Have worked with LLM APIs
 </li>
 <li>
 Experience with content automation platforms like AirOps, N8N, Gumloop
 </li>
 <li>
 Experience with measuring LLM visibility tools like Profound, AirOps, Scrunch
 
 
 </li>
 </ul>
 
 Benefits (for U.S.-based Full-time Employees)
 
 
 
 <ul>
 <li>
 100% medical, dental &amp; vision insurance coverage for you
 </li>
 <ul>
 <li>
 Partially covered for your dependents
 </li>
 <li>
 One Medical annual membership
 </li>
 </ul>
 <li>
 401k (including employer match on contributions made while employed by Ramp)
 </li>
 <li>
 Flexible PTO
 </li>
 <li>
 Fertility HRA (up to $5,000 per year)
 </li>
 <li>
 WFH stipend to support your home office needs
 </li>
 <li>
 Wellness stipend
 </li>
 <li>
 Parental Leave
 </li>
 <li>
 Relocation support to NYC or SF (as needed)
 </li>
 <li>
 Pet insurance
 
 
 </li>
 </ul>
 Referral Instructions
 
 
 If you are being referred for the role, please contact that person to apply on your behalf.
 
 
 
 Other Notices
 
 
 
 Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
 
 
 Ramp Applicant Privacy Notice
</div>

SEO Strategist

FELFEL AG

<div><h4 class="jobSectionHeader">NICE TO MEET YOU!</h4>
FELFEL is New York&rsquo;s hottest food tech scale-up, changing the way people eat at work. Our smart fridges bring the city&rsquo;s best local chefs and trendiest restaurants straight to the office&mdash;every single day. We&rsquo;re all about great food, smart tech, and top-notch hospitality, making office meals something to look forward to. 
We&rsquo;re looking for a Digital Growth Marketing Manager to build and scale our digital marketing engine. This is a mid-level, hands-on role reporting directly to the VP Growth, where you&rsquo;ll own everything digital&mdash;from campaigns to analytics&mdash;helping FELFEL grow fast and smart.<h4 class="jobSectionHeader">
IN SHORT</h4>
This role is for someone who lives and breathes digital growth and wants to take full ownership of FELFEL&rsquo;s digital marketing presence. You&rsquo;ll be the go-to person for everything digital: building campaigns, optimizing our website, running A/B tests, analyzing data, and creating workflows that turn website visitors into qualified leads. 
You won&rsquo;t just be handed a playbook&mdash;you&rsquo;ll create it. We want someone who can spot opportunities, propose experiments, and translate results into growth strategies that work at scale. You&rsquo;ll work hand-in-hand with our content team to make sure every blog post, social ad, and landing page is fully optimized to drive traffic, capture leads, and move prospects through the funnel.<h4 class="jobSectionHeader">
YOUR RESPONSIBILITIES
</h4>In this role, you will:<ul><li> 
Build and Own Our Digital Strategy: Design and execute campaigns that move people from unawareness lead MQL SQL.</li><li>
Website Optimization: Manage our Squarespace website, improve speed, design, and SEO to increase visibility and conversions.</li><li>
Email Marketing &amp; Automation: Create email nurture flows, newsletters, and re-engagement campaigns in HubSpot to keep leads warm and moving through the pipeline.</li><li>
Landing Pages &amp; Lead Capture: Develop high-performing landing pages and forms for events, campaigns, and downloadable resources.</li><li>
Conversion Rate Optimization (CRO): Run A/B tests on CTAs, page layouts, and email subject lines to improve conversion rates.</li><li>
Campaign Analytics &amp; Reporting: Build dashboards in GA4 and HubSpot, analyze performance metrics like CTR, CPL, and MQL SQL rates, and use insights to refine campaigns.</li><li>
SEO &amp; Content Support: Collaborate with the content creator to ensure all content is optimized for search and integrated into lead generation workflows.</li><li>
Paid Campaign Support: Coordinate or manage LinkedIn Ads, Google Ads, and retargeting campaigns where needed.</li><li>
Cross-Functional Collaboration: Work closely with sales, accounts, and food teams to ensure digital marketing campaigns align with FELFEL&rsquo;s overall business goals.</li></ul><h4 class="jobSectionHeader">
YOUR PROFILE</h4><ul><li>
Experience: 3&ndash;5 years in digital marketing, growth marketing, or demand generation in B2B SaaS, food-tech, or e-commerce.</li><li>
Tools: Hands-on experience with HubSpot, Squarespace, GA4, GTM, LinkedIn Ads, Google Ads, Canva, and similar platforms.</li><li>
Growth Mindset: You understand the full lead funnel and know how to build scalable systems for awareness, lead generation, and conversion.</li><li>
Analytical Skills: You&rsquo;re comfortable diving into dashboards, pulling insights, and turning data into action.</li><li>
Hands-On Execution: You like working at a fast pace, building landing pages yourself, running A/B tests, and iterating quickly.</li><li>
Collaborative Spirit: You&rsquo;re comfortable working closely with the content team, sales team, and leadership to make sure campaigns align across departments.</li><li>
Strategic Thinking: You can plan big-picture growth initiatives but are also happy to roll up your sleeves to make them happen.</li></ul><h4 class="jobSectionHeader">
YOU WILL BE MEASURED BY</h4><ul><li>
Qualified leads generated (MQLs, SQLs)</li><li>
Conversion rates across landing pages, email campaigns, and funnels</li><li>
Pipeline contribution from digital campaigns</li><li>
Cost per lead (CPL) and other efficiency metrics</li></ul><h4 class="jobSectionHeader">
OUR BENEFITS</h4><ul><li>
Lots of delicious food in our own office FELFEL fridge</li><li>
The finest Italian coffee and tea, thanks to Gavetti, our innovative office coffee machine which will be launching soon to customers in NYC!</li><li>
Central location: Our office is located in the heart of New York City in Flatiron, within easy access to public transit, the Union Square Greenmarket, Eataly and other sources of culinary inspiration. Our Operations Center is in Greenpoint, Brooklyn.</li><li>
20 days of PTO and 10 holidays (some flexible)</li><li>
Comprehensive and affordable healthcare insurance options</li><li>
401k plan</li><li>
Paid parental leave</li><li>may change over time, these are a sample of what we have now.</li></ul><h4 class="jobSectionHeader">
APPLY NOW</h4>
We&rsquo;re looking forward to hearing from you! Please apply in the link!<h4 class="jobSectionHeader">
ABOUT US</h4>
FELFEL is a Swiss family-owned scale-up founded in 2013. The company is known for its &lsquo;FELFEL&rsquo; smart fridges and its coffee brand &lsquo;Gavetti&rsquo; for the office food market. In 2024 FELFEL launched as an innovative foodtech pioneer in the US. The company now serves around 1,000 locations in Switzerland and New York and employs around 150 employees in total. 
www.felfel.com<h4 class="jobSectionHeader">
FELFEL VALUES</h4>
We value hospitality, excellence, and community. We also believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race, religion, age, gender, disability, national origin, sexual orientation, or veteran&rsquo;s status. 
Discover more at: felfel.com 
 
Start: As soon as possible 
Employment level: Full-Time overtime exempt, preferred 
Pay: The pay for this role is $100'000-120'000/Year 
Location: New York City</div>

Digital Growth Marketing Manager

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