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product marketing manager

Group-IB

<div>
 
 
 ABOUT GROUP-IB:
 
 
 
 Founded in 2003 and headquartered in Singapore, Group-IB is a leading creator of cybersecurity
 
 
 technologies to investigate, prevent, and fight digital crime. Combating cybercrime is in the company&rsquo;s DNA, shaping its technological capabilities to defend businesses, and citizens, and support law enforcement operations.
 
 
 
 
 
 Group-IB&rsquo;s Digital Crime Resistance Centers (DCRCs) are located in the Middle East, Europe, Central Asia, and Asia-Pacific to help critically analyze and promptly mitigate regional and country-specific threats. These mission-critical units help Group-IB strengthen its contribution to global cybercrime prevention and continually expand its threat-hunting capabilities.
 
 
 
 
 
 Each of us can help make the world a safer place. Join us!
 
 
 
 
 
 
 ABOUT THE ROLE:
 
 
 
 As a Product Marketing Manager at Group-IB, you will be a key player in driving the market success of our unified cybersecurity services. You'll translate complex technical capabilities into compelling customer-centric value propositions, enabling our sales teams and engaging our target audiences.
 
 
 
 
 
 
 YOUR MISSION:
 
 
 
 You will be responsible for executing key global GTM activities and accountable for ensuring their strategic alignment and success within a structured framework.
 
 
 
 
 
 
 Market Insights:
 
 
 <ul>
 <li>
 Conduct competitive analysis and market trend analysis to identify key opportunities.
 </li>
 <li>
 Synthesize market insights into actionable recommendations for Product Management.
 </li>
 <li>
 Collaborate with Product Management on customer research and product performance analysis.
 </li>
 <li>
 Maintain and present validated research documentation and strategic insights to leadership.
 </li>
 </ul>
 
 
 
 
 
 GTM Strategy &amp; Planning:
 
 
 <ul>
 <li>
 Develop impactful product propositions with validated hypotheses in collaboration with Product Management and align on business models and product roadmap.
 </li>
 <li>
 Define central product messaging, buyer personas, and content journey mapping to guide GTM efforts.
 </li>
 <li>
 Establish, maintain, and align marketing and sales channel strategies to drive demand.
 </li>
 <li>
 Own the creation and approval process of the GTM strategy &amp; plan, ensuring alignment with Marketing &amp; Sales leadership.
 </li>
 </ul>
 
 
 
 
 
 GTM Execution &amp; Enablement:
 
 
 <ul>
 <li>
 Develop sales enablement materials, including commercial decks and training content.
 </li>
 <li>
 Lead the creation of marketing assets (campaigns, data sheets, case studies, white papers).
 </li>
 <li>
 Organize and execute sales training sessions in collaboration with Product and Partner Marketing.
 </li>
 <li>
 Govern the overall execution of GTM launch activities, ensuring alignment with leadership and go/no-go decision-making.
 </li>
 </ul>
 
 
 
 
 
 Product Launch &amp; Performance Review:
 
 
 <ul>
 <li>
 Conduct sales briefings, support media briefings, and lead industry analyst briefings pre- and post-launch.
 </li>
 <li>
 Oversee and optimize the marketing launch plan, ensuring it meets business objectives.
 </li>
 <li>
 Collect post-launch feedback and adjust GTM strategies accordingly.
 </li>
 <li>
 Track and analyze performance metrics (campaign effectiveness, sales enablement impact) to drive improvements.
 </li>
 </ul>
 
 
 
 
 
 Scaling &amp; Advocacy:
 
 
 <ul>
 <li>
 Oversee the thought leadership strategy, including speaking engagements and content development.
 </li>
 <li>
 Support customer advocacy programs to generate testimonials and case studies.
 </li>
 <li>
 Work with Marketing to refine campaign strategies based on performance analytics.
 </li>
 <li>
 Ensure ongoing optimization of GTM execution, continuously improving messaging, channels, and sales support.
 </li>
 </ul>
 
 
 
 
 
 WHAT SUCCESS LOOKS LIKE:
 
 
 <ul>
 <li>
 Previous 3 years of experience in product marketing, ideally within the cybersecurity industry or a related B2B technology sector.
 </li>
 <li>
 Product understanding, familiarity with concepts related to cybersecurity services, or broader cybersecurity domains.
 </li>
 <li>
 Exceptional written and verbal communication skills, with a proven ability to craft compelling narratives and present complex information clearly.
 </li>
 <li>
 Ability to analyze market data, identify trends, and contribute to strategic marketing plans.
 </li>
 <li>
 Strong interpersonal skills and a collaborative mindset, comfortable working cross-functionally with product, sales, and marketing teams.
 </li>
 <li>
 Solid organizational and project management skills, with the ability to manage multiple priorities and deadlines effectively in a fast-paced environment.
 </li>
 <li>
 A keen understanding of customer needs and behaviors in the B2B cybersecurity space.
 </li>
 <li>
 Fluent in English (written and spoken) is essential.
 </li>
 <li>
 Bachelor's degree in Marketing, Business, Computer Science, or a related field
 </li>
 <li>
 Familiarity with marketing automation (e.g., HubSpot), CRM (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
 </li>
 <li>
 Experience in demand generation, growth marketing, or digital campaign optimization
 </li>
 </ul>
 
 
 
 
 
 OUR WORK ENVIRONMENT &amp; CULTURE:
 
 
 <ul>
 <li>
 At Group-IB, we believe that employee happiness is fundamental to success. We foster a supportive, inclusive, and dynamic workplace where every team member is empowered to grow. Whether you&rsquo;re aiming to deepen your expertise, step into leadership, explore new departments, or take your career abroad, we provide diverse opportunities for professional development.
 </li>
 <li>
 Our team is made up of specialists from around the world who bring deep international expertise and thrive on solving complex challenges. You&rsquo;ll be working with cutting-edge technologies recognized globally by Gartner, IDC, and Forrester, and contributing to projects that span across 60 countries alongside 450+ partners and 500+ clients.
 </li>
 <li>
 We take pride in our multicultural, values-driven culture&mdash;where mutual respect, collaboration, and shared goals unite us across borders. And with Group-IB&rsquo;s continued global growth and financial stability, your career trajectory here can accelerate faster than in most traditional environments.
 </li>
 </ul>
 
 
 
 
 
 WHAT DO WE OFFER
 
 :
 
 <ul>
 <li>
 Impactful Work: The opportunity to work on cutting-edge cybersecurity products that genuinely protect organizations from sophisticated threats.
 </li>
 <li>
 Dynamic Environment: Join a rapidly growing global company with a vibrant, international culture
 </li>
 <li>
 Comprehensive Health Coverage: Your well-being comes first. We offer health insurance to support you when it matters most.
 </li>
 <li>
 Certifications &amp; Continuous Learning: Our team holds over 1,000 globally recognized certifications, including CEH, CISSP, OSCP, and more. Through our incentive program, we cover the cost of professional development, because your growth fuels our innovation.
 </li>
 <li>
 Meaningful Challenges &amp; Growth Paths: From soft skills development to advanced technical training, a wide range of internal programs help you expand your skill set, and earn recognition and rewards along the way.
 </li>
 <li>
 Entrepreneurial spirit is encouraged: We value initiative. Whether it&rsquo;s launching a tech blog, organizing events, building communities, or starting a sports team. Group-IB is a place where bold ideas are supported and celebrated.
 </li>
 </ul>
 
 
</div>

Product Marketing Manager

Apple

<div>As a member of our Product Marketing group, you&rsquo;ll represent the customer throughout a product&rsquo;s journey from concept through development and launch. You&rsquo;ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you&rsquo;ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization. The Product Marketing Manager will own and drive the product centric marketing strategy for their respective product line of business. A critical function of this role is to be the spokesperson for their product in market. The Product Marketing Manager is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.
 
 
Description 
 
Position Apple Intelligence, Siri and other Apple AI/ML technologies in the competitive landscape and craft compelling messaging to encourage developer and customer adoption. Launch and drive Momentum for new technologies, operating systems including iOS, iPadOS, macOS, watchOS and visionOS, and features in conjunction with marketing communications, corporate communications, events, and developer relations teams. Serve as an ambassador for Apple tools and technologies through press briefings and customer visits. Research and synthesize technology trends, competitive trends, and user feedback to identify new product and technology opportunities. Drive and execute a growth strategy to delight users and drive engagement with Apple Intelligence features. Contribute to the annual Marketing plan, outlining opportunity and actions that lead growth and category leadership. Be the liaison between Market and worldwide for all local business needs and feature requirements. Influence the software feature roadmap, making clear recommendations that improve customer experience. Become a visible and vocal member of the international Product Marketing team
 
 
Minimum Qualifications 
<ul><li>
7+ years experience having led multiple product development cycles from concept to launch
</li><li>Bachelor&rsquo;s degree or equivalent industry experience
</li><li>Proficiency in English
</li><li>Ability to travel across the region and globally, up to 30% of the time
</li></ul> 
Preferred Qualifications 
<ul><li>
Strong understanding of the intelligent voice assistant and AI/ML technology domains
</li><li>Strong ability to lead through influence, debate and storytelling
</li><li>Ability to simplify, communicate effectively and align stakeholders against a complex, dynamic market context
</li><li>Experience and ability to synthesize technologies into product communication for broad audience including customers, media, analysts, and leading industry specialists
</li><li>Press and media experience with success as a product spokesperson on a national or global level
</li><li>Leverages knowledge of business drivers, strategies and tactics play out in the market to guide action
</li><li>Builds partnerships and works collaboratively with others to meet shared objectives
</li><li>Best-in-class oral and written communication skills
</li><li>A self-starter who is dedicated and demonstrates creative and critical thinking abilities
</li>Strong attention to detail 
<li>
</li></ul> 
 
Submit Resume</div>

Product Marketing Manager, Platforms - CEMEA

TikTok

Commercial product (ads)
 
Product Marketing Manager - Global Business Solutions, METAP
 
Location
 :
 
Dubai
 
Employment Type
 :
 
Regular
 
Job Code
 :
 
A62452A
 
Responsibilities
 
About the team: 
The Product Strategy and Operations (PSO) team's mission is to lead the change & be the driving force to turn product to market success. We do this by focusing on helping build great products, driving GTM strategy for our ever-evolving ads product and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients.
 
About the role: 
As part of the PSO team, we are looking for a product marketing professional with a background in media to lead the go-to-market for performance & brand marketing in METAP. The role involves close collaboration with both in-market sales and headquarters product teams in a high-growth environment. Abilities to self-motivate, prioritise and influence partners are key skills. Ideal candidates should have experience working with digital advertising products and also be familiar with eCommerce, retail, CPG and/or other related industries.
 
You will be comfortable operating with a fast-paced, start-up mindset in an international and multicultural environment.
 
<ul>
<li>Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long-term objectives and develop go-to-market strategies for performance and branding clients.</li>
<li>Collaborate with Product Management, HQ , and sales teams to build customer-centric solutions for our advertisers in the region.</li>
<li>Develop best practices through the lens of clients to drive business outcomes for our clients.</li>
<li>Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.</li>
</ul>
Qualifications
 
Minimum Qualifications: 
<ul>
<li>Bachelor’s degree or above, or equivalent practical experience.</li>
<li>5+ years of experience in advertising technology products with a commercial mindset and track record of delivering results.</li>
<li>Ability to prioritize, multi-task, and work independently.</li>
<li>High oral fluency in Arabic and Turkish is required to communicate directly with business partners across the METAP region, and high written proficiency is needed to accurately interpret and apply technical documentation relevant to ongoing projects.</li>
<li>Strategic thinker with basic data analytics knowledge and understanding of digital marketing products.</li>
</ul>
Preferred Qualification(s): 
<ul>
<li>MBA or advanced degree.</li>
<li>Previous experience in Product Marketing (optional).</li>
<li>Strong analytical and strategic perspective on digital advertising products.</li>
<li>Ability to simplify complex concepts for diverse stakeholders.</li>
</ul>
Job Information
 
About TikTok
 
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
 
​
 
Why Join Us
 
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
 
​
 
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
 
​
 
​
 
Diversity & Inclusion
 
​
 
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Product Marketing Manager - Global Business Solutions, METAP

L'Oréal

Senior Product Manager - L’Oreal Professionnel - Professional Products Division - Dubai, UAE
 
Hello, we’re L’Oréal.
 We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading—this might be the opportunity you’ve been searching for.
 
A Day in the Life - you can add more technical detail if you require
 As a Senior Brand Manager for Coloration at L'Oréal Professionnel, you will report directly to the Marketing Manager and be at the forefront of shaping the future of professional hair color. Coloration represents a significant 50% of L'Oréal Professionnel's overall Weight of Business, and we are proud to be the #1 color brand in both UAE and KSA. In this pivotal role, your mission will be to not only maintain this leadership position but also to actively drive further market share gains through strategic planning, innovative execution, and collaborating closely with brand stakeholders, the Zone team, commercial, and education teams.
 
Here’s what your day-to-day will look like: 
<ul>
<li>Brand Strategy & Management: Develop and execute comprehensive marketing strategies and action plans to solidify L'Oréal Professionnel's leadership in the highly competitive coloration segment.</li>
<li>Consumer & Salon Business Insights: Dive deep into market trends, consumer behavior, and, critically, understand the unique business requirements and challenges of our salon partners. Leverage these insights to identify untapped opportunities for innovation and growth within the coloration category.</li>
<li>Product Launch & Market Animation: Lead new coloration product launches, ensuring optimal sizing and market readiness. You will also animate the market with engaging, cycle-based campaigns that resonate with both professionals and consumers.</li>
<li>Education & Artistic Collaboration: Collaborate with the Education Manager to create market-relevant looks and plan successful education roadshows.</li>
<li>POSM Management: Take charge of the end-to-end management of POSM for coloration, ensuring that our salon partners receive timely and effective merchandising tools to drive visibility and sales.</li>
<li>Attend collab meetings and ensure accurate forecasting.</li>
<li>Manage Budget: Effectively manage marketing budgets.</li>
<li>Organize Incentive Trips: Plan and execute the coloration end-year incentive trip.</li>
<li>Collaboration & Cross-Functional Synergy: Actively participate in all relevant collaboration meetings to align strategies, share insights, and ensure seamless execution across all departments.</li>
</ul>
We Are Looking For - Please edit as this is vague
 
You’re a great match if you have: 
<ul>
<li>A Bachelor’s degree in Marketing, Business, or a related field.</li>
<li>Proficiency in English & Arabic.</li>
<li>Expertise in Brand Management and Marketing Strategy.</li>
<li>Strong skills in Consumer Insights and Project Management.</li>
<li>Collaborative Spirit: A natural collaborator with exceptional interpersonal and communication skills, adept at influencing stakeholders and fostering strong partnerships, particularly with education, commercial and supply chain teams.</li>
<li>A growth mindset, with a passion for innovation and collaboration.</li>
<li>Strong negotiation skills, data-oriented, analytical and sales budget planning skills</li>
</ul>
What’s In It For You
 <ul>
<li>A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!).</li>
<li>Real responsibility from day 1—there’s no sitting on the sidelines at L’Oréal.</li>
<li>An environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation—as well as people with disabilities—are accepted, can speak up, will thrive, and are celebrated!</li>
</ul>

[UAE] Senior Product Manager – L'Oréal Professionnel – Professional Products Division

First Touch Furniture

About UsWe are a fast-growing office furniture company dedicated to creating stylish, ergonomic, and affordable solutions for modern workspaces. As we continue to expand our digital presence and brand influence, we&rsquo;re looking for an experienced Product Manager who can use data-driven insights to shape our product strategy and strengthen our connection with the market.About the RoleAs our Product Manager, you&rsquo;ll bridge the gap between design, marketing, and customer experience. You will lead efforts to analyze market feedback, conduct A/B tests, and evaluate user data to optimize product designs and marketing materials. Your insights will directly influence how we develop and promote products that resonate most with our customers.Key Responsibilities<ul><li>Conduct market research and analyze consumer insights to identify trends and opportunities.</li><li>Plan and execute A/B tests to evaluate product features, packaging, and marketing campaigns.</li><li>Use data analytics tools to measure performance, user engagement, and conversion metrics.</li><li>Collaborate with design, marketing, and operations teams to align product strategy with brand goals.</li><li>Evaluate product design concepts and marketing materials based on data-driven market feedback.</li><li>Monitor and optimize product launches to ensure alignment with market demand.</li><li>Support the development of content strategies to grow brand awareness across digital and social media platforms.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Product Management, or a related field.</li><li>2+ years of experience as a Product Manager, preferably in consumer goods, furniture, or e-commerce.</li><li>Strong analytical mindset with experience using tools such as Google Analytics, Mixpanel, or similar.</li><li>Experience running A/B tests and interpreting results to inform product and marketing decisions.</li><li>Excellent communication and cross-functional collaboration skills.</li><li>Passion for product innovation and understanding customer needs.</li><li>Experience with digital branding or social media strategy is a strong plus.</li></ul>Why Join Us<ul><li>Be part of a creative, data-driven team shaping the future of modern office living.</li><li>Opportunity to influence both product design and brand strategy.</li><li>A culture that values experimentation, insights, and continuous improvement.</li><li>Competitive compensation and growth opportunities.</li></ul>Ready to make a real impact? Apply today and help us build products that define the future of the workspace.Job Type: Full-timePay: From AED4,000.00 per monthExperience:<ul><li>Product Manager: 2 years (Preferred)</li><li>AI prompting: 1 year (Preferred)</li></ul>

Product Manager – Digital Brand & Market Research Focus

Midea Group

<div>
 
 We are seeking a passionate and execution-oriented Product Marketing Manager / Product Manager who will be the nodal point for product planning and execution. For this role, you will be a creative and quantitative thinker.
 
 
 The candidate should be familiar with product trends, competitor landscape, consumer demand shifts, and distribution channel dynamics (offline and online) and he/she should deliver the acumen to develop an actionable plan towards profitable growth.
 
 
 This position also requires proven relationship management, multi-level communication skills and a high degree of organization.
 
 
 
 
 
 Responsibilities:
 
 
 
 
 <ul>
 <li>
 Product Value assessment through benchmarking.
 </li>
 <li>
 Trends analysis of a wide range of country footprints in Middle East region
 </li>
 <li>
 Propose product lineups through downstream logic building.
 </li>
 <li>
 Plan and execute through distributors the product &amp; marketing related initiatives (e.g., Price Comparison, Specification planning &amp; USP creation, supporting consumer research initiated by the RHQ, Terminal Display Execution, Product Flooring, Go-to-market planning, Value Chain pricing, etc.)
 </li>
 <li>
 Work with various teams (design, content, product, sales) to ensure all projects are aligned with the guidelines and executed within the timelines.
 </li>
 <li>
 Help the sales management in creation of sales plan and channel penetration plan.
 </li>
 <li>
 Work closely with distributor`s team for all marketing and channel initiatives.
 </li>
 <li>
 Communicate the vision and value of new products to the channel and develop sales tools that facilitate the selling process.
 </li>
 <li>
 Review inventory levels and ensure product availability in all channels.
 </li>
 <li>
 Track sell-out data in each of the channels and report periodically
 </li>
 </ul>
 
 
 
 
 Requirements:
 
 
 
 
 <ul>
 <li>
 Proven experience as sale and marketing/product manager/channel manager for at least 7-8 years in the home appliances industry in the country /region of Middle East or any individual country.
 </li>
 <li>
 Product Management experience for Air Conditioner category is an advantage
 </li>
 <li>
 Analytical mind and strong quantitative skills
 </li>
 <li>
 Efficiency in English
 </li>
 <li>
 Proficient in related software&rsquo;s especially Microsoft Office
 </li>
 <li>
 BSc/BA in Marketing, Communications is an advantage.
 </li>
 <li>
 Digital marketing skills is an advantage.
 </li>
 </ul>
 
 
 
 
 What You'll be Joining
 
 
 
 
 
 Midea Consumer Appliances FZCO is a Regional Head Quarter of Midea Group, a rapidly growing Fortune 500 company, with humanizing-technology and provide customized solutions based on our deep understanding of human nature, enabled by the joint forces of 55 years manufacturing excellence and global leading robotic and automation technology.
 
 
 The RHQ is based in Dubai where we house the most iconic brands from Midea Group portfolio: Midea, Toshiba, Eureka, and Master Kitchen. Our operational territory expands from the Europe, Middle East, Africa, CIS.
 
 
 Being experts in Home Appliances, we continue to create, develop, and evolve our solutions with one commitment only: &ldquo;To deliver the best products and services to our customers&rdquo;. We are proud of our agile, strong, and creative team who drive our growth.
 
 
 We constantly identify, recruit, cultivate and promote talents who are bold and have international vision. We strongly believe everyone has unlimited potential and in the power of innovation.
 
 
 With Midea Consumer Appliances FZCO you will receive lifelong training, the opportunity to grow professionally and personally, and you will work with and learn from the most dedicated and supportive teams imaginable. Talent is at the center of everything we do, join us and let&rsquo;s grow together.
 
 
 
 
 <ul>
 <li>
 Get to know more: https://www.midea-group.com/
 </li>
 </ul>
 
 
</div>

Product Manager-RAC

Emirates Development Bank (EDB)

<div>
 
 
 JOB PURPOSE
 
 
 
 We are seeking a highly motivated and data-driven Product Marketing Manager to shape the narrative, growth, and positioning of our financial and technology products. This role will be responsible for defining the product story, designing and executing go-to-market strategies, and driving adoption through integrated brand and performance campaigns.
 
 
 
 
 
 As the custodian of the customer voice, this person will gather and translate insights into marketing strategies, ensuring that customer needs are at the heart of product development and communication. Working closely with Product, Engineering, and Growth teams, the Product Marketing Manager will lead initiatives that improve user acquisition funnels, conversion, and retention, ultimately helping build the next generation of finance and technology solutions.
 
 
 
 
 
 
 
 
 
 KEY ROLE &amp; RESPONSIBILITIES
 
 
 
 
 
 Functional Role:
 
 
 
 
 
 Product Narrative &amp; Positioning
 
 
 <ul>
 <li>
 Define and continuously refine the
 
 product story, messaging, and positioning
 
 to ensure clarity and differentiation in the market.
 </li>
 <li>
 Create compelling
 
 value propositions
 
 that resonate with target audiences and stakeholders.
 </li>
 <li>
 Develop
 
 sales and customer-facing materials
 
 that simplify complex product offerings.
 </li>
 </ul>
 
 
 Go-to-Market &amp; Growth Campaigns
 
 
 <ul>
 <li>
 Lead
 
 go-to-market (GTM) strategy and execution
 
 for new product launches and major feature rollouts.
 </li>
 <li>
 Design and deliver
 
 brand, growth, and performance campaigns
 
 that drive adoption and engagement.
 </li>
 <li>
 Collaborate with creative, content, and digital marketing teams to develop integrated campaign assets.
 </li>
 </ul>
 
 
 Customer Voice &amp; Insights
 
 
 <ul>
 <li>
 Act as the
 
 voice of the customer,
 
 embedding customer feedback into product and marketing strategies.
 </li>
 <li>
 Conduct
 
 market research, customer interviews, and competitive benchmarking
 
 to inform product positioning.
 </li>
 <li>
 Translate data and insights into
 
 actionable marketing recommendations.
 
 </li>
 </ul>
 
 
 Collaboration with Product &amp; Engineering
 
 
 <ul>
 <li>
 Partner closely with Product and Engineering teams to align marketing with product development.
 </li>
 <li>
 Help refine
 
 user acquisition, onboarding, and conversion funnels.
 
 </li>
 <li>
 Support prioritization of product features by providing customer insights and market demand analysis.
 </li>
 </ul>
 
 
 Performance &amp; Measurement
 
 
 <ul>
 <li>
 Define and track
 
 KPIs for product marketing campaigns
 
 (adoption, conversion, retention, NPS, brand lift).
 </li>
 <li>
 Use analytics to
 
 optimize messaging, campaigns, and funnels
 
 on an ongoing basis.
 </li>
 <li>
 Deliver
 
 clear reporting
 
 on performance, learnings, and ROI to stakeholders.
 </li>
 </ul>
 
 
 
 
 
 COMPETENCIES, KNOWLEDGE AND SKILLS
 
 
 
 
 
 
 
 Behavioral Competencies
 
 
 <ol>
 <li>
 Leadership and stakeholder management
 </li>
 <li>
 Communication and Influence
 </li>
 <li>
 Strategic Thinking
 </li>
 <li>
 Creativity and Innovation
 </li>
 <li>
 Focus on results
 </li>
 </ol>
 
 
 
 
 
 Technical Competencies
 
 
 <ol>
 <li>
 Product Marketing
 </li>
 <li>
 Building narratives and storytelling
 </li>
 <li>
 Growth mechanics and experiments
 </li>
 <li>
 Research and analytical skills
 </li>
 </ol>
 
 
 
 
 
 Knowledge and Skills
 
 
 <ol>
 <li>
 6&ndash;10 years of experience in
 
 product marketing, growth marketing, or go-to-market strategy
 
 within fintech, technology, or digital-first industries.
 </li>
 <li>
 Strong ability to
 
 craft product narratives
 
 and simplify complex technology into compelling messaging.
 </li>
 <li>
 Proven experience launching and scaling products, including
 
 go-to-market campaigns
 
 .
 </li>
 <li>
 Deep understanding of
 
 growth funnels, acquisition tactics, and performance marketing
 
 .
 </li>
 <li>
 Strong research and analytical skills; ability to use
 
 data to inform decisions
 
 .
 </li>
 <li>
 Hands-on experience with
 
 marketing analytics and research tools
 
 (Google Analytics, Amplitude, Mixpanel, Data.ai, Brandwatch, or similar).
 </li>
 <li>
 Collaborative mindset with experience working alongside
 
 Product, Engineering, and Growth teams
 
 .
 </li>
 <li>
 Highly driven, self-motivated, and comfortable operating in a fast-paced, results-oriented environment.
 </li>
 </ol>
 
 
 
 
 
 QUALIFICATIONS &amp; EXPERIENCE
 
 
 
 
 Required Qualifications:
 
 
 
 
 <ol>
 <li>
 Bachelor&rsquo;s Degree in Relevant Field Required
 </li>
 <li>
 Professional Qualification relevant to the role
 </li>
 </ol>
 
 
 Preferred Experience:
 
 
 <ol>
 <li>
 Minimum of 6 years of Experience
 </li>
 </ol>
</div>

Manager, Product Marketing

Explore 3498+ Product marketing manager in Dubai this October. Find roles across top companies and apply now to boost your career.