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HR Ways

About the job Performance Marketing SpecialistAbout Company: Innovative tech company streamlining subcontracting in manufacturing through automation and centralization. &#65279; &#65279;About the Role:We are hiring a Performance Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for executing, managing, and optimizing paid media campaigns primarily on Google Ads under the guidance of our Senior PPC Lead based in the UK.This is an exciting opportunity for someone looking to deepen their expertise in PPC and expand into areas like email marketing, automation, and content-driven lead generation. &#65279; Key Responsibilities: &#65279; &#65279; PPC &amp; Paid Media:<ul><li>Build, manage, and optimize end-to-end Google Ads campaigns (Search, Display, Performance Max).</li><li>Implement and troubleshoot conversion tracking via Google Analytics 4 (GA4) and Google Tag Manager (GTM).</li><li>Conduct keyword research, competitor analysis, and adjust bids to improve performance.</li><li>Collaborate with the SEO team to align landing pages and website experience with campaign goals.</li></ul>&#65279;Landing Pages &amp; Conversion Rate Optimization (CRO):&#65279;<ul><li>Work with designers and developers to enhance landing page UX and improve conversion rates.</li><li>Run A/B tests on ad creatives, CTAs, and landing page elements to boost post-click performance.</li></ul>Analytics &amp; Reporting:<ul><li>Track key performance metrics (ROAS, CTR, CPA, etc.).</li><li>Create performance reports for senior management, ensuring data accuracy and actionable insights.</li><li>Identify and resolve discrepancies in campaign tracking and reporting.</li></ul>Growth Opportunities:<ul><li>Support email marketing campaigns and CRM workflows (e.g., Pardot).</li><li>Assist with basic SEO initiatives and B2B lead generation strategies.</li><li>Get involved in marketing automation projects across multiple channels.</li></ul>Required Qualifications:<ul><li>5-8 years of hands-on experience managing Google Ads campaigns.</li><li>Basic understanding of landing page UX and A/B testing principles.</li><li>Strong analytical skills and attention to detail.</li><li>Good in English (both written and verbal).</li></ul>Bonus / Nice to Have:<ul><li>Experience with CRM platforms (e.g., Salesforce, Pardot).</li><li>Familiarity with email marketing tools and workflows.</li><li>Exposure to SEO and content marketing strategies.</li></ul>OTHER DETAILS: &#65279;Experience: &#65279;5-8 years&#65279; &#65279;Location: Karachi &#65279;Work Mode: Onsite &#65279;Timings: 11AM - 8PM &#65279;Reporting To: Senior PPC Lead (UK)&#65279;&#65279;About HR Ways: &#65279;HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.Job Type: Full-timePay: Rs250,000.00 - Rs350,000.00 per monthWork Location: In person

Performance Marketing Specialist

Hiring Talent

We are looking for a highly motivated and data-driven Performance Marketing Specialist having 3 to 5 years of hands-on experience in managing paid media campaigns across various digital platforms.Job Type: Full-time, onsiteTimings: 1 pm to 9 pmKey Responsibilities:<ul><li>Plan, execute, and optimize performance marketing campaigns across platforms including Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, X (Twitter), and others.</li><li>Monitor, analyze, and report on campaign performance metrics (CPC, CTR, CPA, ROAS, etc.) and identify opportunities for improvement.</li><li>Conduct A/B testing on ad creatives, targeting, and landing pages to improve performance.</li><li>Collaborate with content, creative, and product teams to develop compelling campaign assets and landing pages.</li><li>Own daily budget pacing, bid strategy, and audience segmentation for optimal results.</li><li>Perform keyword research, audience targeting, and competitive analysis to inform strategy.</li><li>Generate performance reports and insights for internal stakeholders on a weekly/monthly basis.</li></ul>Requirements:<ul><li>3&ndash;5 years of proven experience in performance marketing or digital advertising.</li><li>Proficiency in ad platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic/display platforms.</li><li>Hands-on experience with Google Analytics, Google Tag Manager, and conversion tracking tools.</li><li>Strong analytical and Excel skills; experience with dashboards like Data Studio, Tableau, or similar is a plus.</li><li>In-depth knowledge of key metrics such as CTR, CPC, CPA, ROAS, LTV, etc.</li><li>Ability to manage and optimize large-scale digital ad budgets.</li><li>Understanding of customer funnels and CRO (conversion rate optimization) principles.</li><li>Bachelor's degree in Marketing, Business, Communications, or a related field.</li></ul>Interested candidates may apply along with your portfolio that highlights your performance marketing skills.Job Type: Full-timeApplication Question(s):<ul><li>Are you willing to work onsite in PECHS from 1 pm to 9 pm?</li></ul>Experience:<ul><li>performance marketing: 3 years (Preferred)</li></ul>Work Location: In person

Mashreq

<div>
 
 Job Purpose
 
 
 
 
 
 Reporting to Senior Manager &ndash; Product Marketing, the appointee will support the overall marketing &amp; budget for Personal Loans, Mortgages, Digital Strategic Partnerships, FX &amp; Mashreq Millionaire; develop &amp; deliver business marketing campaigns, and leverage all marketing aspects such as Digital, Offline, PR &amp; Research to achieve significant results.
 
 
 
 
 
 Key result Areas
 
 
 
 
 
 
 
 
 1. Product Marketing
 
 
 &bull; Together with Senior Manager - Product Marketing, work with products team to build marketing strategy for the year, by quarter, in line with business objectives and within budget
 
 
 &bull; Build comprehensive 360-degree plans for all campaigns across offline &amp; digital
 
 
 &bull; Develop &amp; execute NTB &amp; ETB campaigns end-to-end from creative development to media planning, roll-out, tracking and optimizing
 
 
 &bull; Track the results of all campaigns and perform analysis / learnings for improvements
 
 
 &bull; Track competitor activities and develop suitable marketing responses
 
 
 &bull; Manage assigned budgets, vendor accruals &amp; payments in line with Finance policies
 
 
 &bull; Economic Departments: ensure the required permits for marketing promotions are in place
 
 
 Review, revamp and optimize product journey content and customer communication templates to ensure it meets the brand guidelines
 
 
 
 
 
 2. Digital Marketing
 
 
 &bull; Together with Senior Manager - Product Marketing develops digital marketing strategy by identifying customers and their current and future needs (insights driven), tracking changes in supply and demand, and monitoring the competition.
 
 
 &bull; Plans and executes media plans - social media, web, SEO/SEM and display advertising, database marketing
 
 
 &bull; Measures and reports performance of all digital marketing campaigns across platforms and deliver identified month-on-month KPIs
 
 
 &bull; Identifies trends and insights, and optimizes media plan, spend, creatives and performance based on the insights
 
 
 &bull; Identifies critical conversion points &amp; drop off points, and work with Product team, Technology &amp; Digital Studio to optimizes user funnels.
 
 
 
 
 
 Knowledge, Skills and Experience
 
 
 
 
 
 &bull; Mandatory experience in Digital Marketing
 
 
 &bull; Strong expertise in banking products marketing with proven track record
 
 
 &bull; Deep understanding of business dynamics, profitability and growth drivers
 
 
 &bull; Entrepreneurial with strong drive to succeed, with commitment &amp; result orientation
 
 
 &bull; Creative thinker, strong ideation, good people communicator &amp; relentless executor with attention to detail
 
 
 &bull; Ability to engage with senior stakeholders
 
 
 &bull; Proven ability to leverage external agencies &amp; alliance partners to deliver outstanding campaigns
 
 
 &bull; Proven track record in conceptualizing, developing and executing digital marketing campaigns
 
 
 &bull; Ability to conceptualize, review and revise marketing content. Copywriting skills would be a plus.
 
</div>

Product Marketing Manager, Loans & Digital Strategy (Mashreq Global Network Pakistan)

Careem

<div>
 
 About the Company
 
 
 
 Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region&rsquo;s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
 
 
 
 About The Team
 
 
 
 Careem Grocery is on a mission to reinvent the way people shop for grocery, pharmacy and retail products. As an exciting new vertical within Careem (a startup within a startup), we&rsquo;re in the early stages of building our product and have plenty of interesting and fundamental challenges to solve in order to achieve our ambitious growth goals in this burgeoning space.
 
 
 
 About The Role
 
 
 
 We are looking for a driven and detail-oriented Merchandising &amp; Product Operations Specialist to join our dynamic team at Careem Groceries. This role is pivotal in bringing our in-app experience to life &mdash; combining deep ownership of merchandising execution with operational excellence. You will take charge of configuring, managing, and optimizing the in-app storefront experience, working closely with cross-functional teams to deliver a seamless, compelling, and conversion-driven user journey.
 
 
 
 What You'll Do
 
 
 
 In-App Merchandising Operations
 
 
 <ul>
 <li>
 Manage the in-app storefront, including the homepage, category landing pages, carousels, and other critical real estate.
 </li>
 <li>
 Take full ownership of content configuration and execution using merchandising tools &mdash; ensuring timely, accurate, and smooth deployment.
 </li>
 <li>
 A basic understanding of coding is preferred to effectively configure and troubleshoot merchandising setups.
 </li>
 <li>
 Curate, implement, and continuously improve merchandising strategies aligned with business goals and customer insights.
 </li>
 <li>
 Ensure the seamless execution of promotional plans and the merchandising calendar.
 
 
 </li>
 </ul>
 Data-Driven Optimization
 
 
 <ul>
 <li>
 Analyze user behavior, product performance, and merchandising metrics to guide in-app improvements.
 </li>
 <li>
 Use analytics to enhance product discovery, engagement, and conversion rates across surfaces.
 </li>
 <li>
 Conduct post-launch performance tracking and iterate for scale based on insights.
 
 
 </li>
 </ul>
 Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Work closely with Category Management, Marketing, Catalog, and Design teams to coordinate effective campaigns and launches.
 </li>
 <li>
 Act as the key liaison across Growth, Category, and Product teams to ensure alignment on merchandising and product content updates.
 
 
 </li>
 </ul>
 Content &amp; Product Operations
 
 
 <ul>
 <li>
 Lead the configuration and synchronization of in-app content for consistency across platforms.
 </li>
 <li>
 Ensure timely and accurate setup of feature and product releases.
 </li>
 <li>
 Monitor tool performance and flag inefficiencies to drive continuous process optimization.
 
 
 </li>
 </ul>
 Project &amp; Program Management
 
 
 <ul>
 <li>
 Independently manage multiple initiatives &mdash; from campaign setup to product releases &mdash; while ensuring cross-functional coordination.
 </li>
 <li>
 Develop documentation and SOPs for merchandising workflows and content governance.
 
 
 </li>
 </ul>
 Customer-Centric Innovation
 
 
 <ul>
 <li>
 Leverage feedback and market research to identify new merchandising opportunities.
 </li>
 <li>
 Work with Growth, Category and other cross-functional teams to enhance app usability and discoverability from a merchandising perspective.
 
 
 </li>
 </ul>
 
 What You'll Need
 
 
 
 <ul>
 <li>
 Background: E-commerce or retail experience.
 </li>
 <li>
 Basic Coding Knowledge: Comfort with basic coding concepts to support content configuration and tool troubleshooting.
 </li>
 <li>
 Communication Skills: Clear, effective communication for collaborating with cross-functional teams, sharing insights, and gathering feedback.
 </li>
 <li>
 Analytical Skills: Ability to interpret data and derive actionable insights for improvements.
 </li>
 <li>
 Project Management: Strong organizational skills to manage multiple projects, set priorities, and meet deadlines.
 </li>
 <li>
 Problem Solving: Proactive skills to identify issues and work collaboratively on solutions.
 </li>
 <li>
 Attention to Detail: Meticulousness when monitoring performance, analyzing data, and executing processes.
 </li>
 <li>
 Customer Focus: A customer-centric mindset in decision-making, shaping product features to enhance satisfaction.
 </li>
 <li>
 Quality Assurance: Knowledge of QA processes to ensure the output meets standards and issues are promptly addressed.
 </li>
 <li>
 Continuous Learning: Willingness to stay updated on industry trends, emerging technologies, and best practices in product management and operations.
 
 
 </li>
 </ul>
 
 What We&rsquo;ll Provide You
 
 
 
 We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
 
 
 <ul>
 <li>
 Work and learn from great minds by joining a community of inspiring colleagues.
 </li>
 <li>
 Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
 </li>
 <li>
 Explore new opportunities to learn and grow every day.
 </li>
 <li>
 Work 4 days a week in office &amp; 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
 </li>
 <li>
 Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
 </li>
 </ul>
</div>

Product Ops Specialist

Cadiode

Digital Marketing Specialist &ndash; Pakistan E-commerce Location: Karachi (On-site) Timings: Monday to Saturday, 12 PM &ndash; 9 PM Company: Eshal CorporationJob OverviewEshal Corporation is looking for a skilled Digital Marketing Specialist to drive and expand our e-commerce business. The candidate should have hands-on experience in building and scaling at least 2&ndash;3 successful online stores in Pakistan. The role demands expertise in product research, performance marketing, and growth strategies to ensure consistent profitability.Responsibilities<ul><li>Discover and validate winning products suited for the Pakistani e-commerce market.</li><li>Set up, manage, and optimize online stores and sales funnels.</li><li>Strategize, launch, and optimize ad campaigns across different platforms.</li><li>Scale profitable products into long-term e-commerce brands.</li><li>Monitor performance data and make growth-focused, data-driven decisions.</li><li>Manage the end-to-end e-commerce process (from product selection to scaling).</li></ul>Core Digital Marketing Skills (Required)<ul><li>Product Research &amp; Validation (market trends, insights, tools).</li><li>Facebook &amp; Instagram Advertising (setup, optimization, retargeting, scaling).</li><li>Google Ads (Search, Display, and Shopping campaigns).</li><li>SEO &amp; SEM (basic understanding for store growth).</li><li>Content Marketing (writing product descriptions, social posts, and ad creatives).</li><li>Social Media Marketing (organic strategies + paid advertising for local markets).</li><li>Conversion Rate Optimization (CRO) (improving landing pages and checkout funnels).</li><li>Analytics &amp; Reporting (Google Analytics, Meta Business Suite, data interpretation).</li><li>Basic Design &amp; Video Editing (using Canva, Photoshop, or similar tools for creatives).</li></ul>Requirements<ul><li>2&ndash;3 years of practical experience in e-commerce marketing.</li><li>Proven record of scaling 2&ndash;3 profitable e-commerce stores in Pakistan.</li><li>Strong command of advertising and digital marketing platforms.</li><li>Demonstrated ability to deliver profitable results.</li><li>Self-driven and capable of achieving consistent growth.</li></ul>What We Offer<ul><li>Competitive salary (based on skills and results).</li><li>Performance-based incentives and bonuses.</li><li>Opportunities for career progression in a rapidly growing company.</li><li>Supportive and collaborative work environment.</li></ul>How to Apply: Send your CV to hiring@eshalcorp.comJob Type: Full-timeExperience:<ul><li>Digital Marketing: 2 years (Required)</li><li>Local E-Commerce: 3 years (Required)</li></ul>Work Location: In person

Digital Marketing Specialist (Pakistan E-Commerce)

Juggernaut Solutions Pvt Ltd

Company Overview: Juggernaut Commerce is a leading digital marketing and e-commerce solutions company based in Karachi, Pakistan. We specialize in Amazon Wholesale, Private Label, Dropshipping, SEO, PPC, and marketplace account management. With clients across the US, UK, and Australia, we help brands grow by leveraging proven strategies and data-driven e-commerce solutions.Position Overview: We are looking for a skilled Temu Specialist to join our night shift team. The ideal candidate will have hands-on experience in managing Temu marketplace operations, including product research, listing optimization, competitor analysis, and sales growth strategies. You will be responsible for handling the complete Temu account management cycle&mdash;from product uploads to campaign execution and performance tracking.Key Responsibilities:<ul><li>Conduct detailed product and competitor research to identify profitable opportunities on Temu.</li><li>Create, manage, and optimize product listings (titles, descriptions, keywords, and images).</li><li>Develop and execute pricing and promotional strategies to maximize sales.</li><li>Run and monitor Temu campaigns to improve product visibility.</li><li>Coordinate with operations and design teams for timely fulfillment and branding needs.</li><li>Track account KPIs, prepare performance reports, and suggest growth strategies.</li><li>Ensure compliance with Temu policies and stay updated with marketplace trends.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Business, Marketing, or related field (preferred).</li><li>1&ndash;2 years of proven experience in Temu, AliExpress, Amazon, or other online marketplaces.</li><li>Strong understanding of product research, listing optimization, and marketplace analytics.</li><li>Proficiency in e-commerce tools and reporting.</li><li>Excellent communication, negotiation, and analytical skills.</li><li>Ability to work independently and handle multiple tasks.</li></ul>Job Details:<ul><li>Location: DHA Phase 8, Karachi, Pakistan</li><li>Shift Timing: Night Shift (9:00 PM &ndash; 6:00 AM)</li><li>Experience Required: 1&ndash;2 years</li><li>Employment Type: Full-time</li></ul>How to Apply: Send your resume to hiring@juggernautcommerce.com with the subject line &ldquo;Temu Specialist &ndash; Application&rdquo;. WhatsApp: +92 301 112 6882Job Type: Full-timeEducation:<ul><li>Bachelor&rsquo;s (Required)</li></ul>Work Location: In personJob Type: Full-timePay: Rs45,000.00 - Rs70,000.00 per monthWork Location: In person

E-Commerce Temu Specialist (Night Shift)

Explore 1380+ Product marketing specialist in Karachi this October. Find roles across top companies and apply now to boost your career.

1380 product marketing specialist jobs IN Karachi

Performance Marketing Specialist

Performance Marketing Specialist

Product Marketing Manager, Loans & Digital Strategy (Mashreq Global Network Pakistan)

Product Ops Specialist

Product Ops Specialist

Digital Marketing Specialist (Pakistan E-Commerce)

E-Commerce Temu Specialist (Night Shift)