social media manager

paid media specialist  (search & social) Jobs in New York

paid media specialist  (search & social)

social content manager

social media & brand content specialist Jobs in New York

social media & brand content specialist

social media and marketing manager Jobs in New York

social media and marketing manager

social media content specialist

Shake Shack

<div>
 *Our secret to leading the way in hospitality? We put our people first!*
 <br/>
 <br/>
 At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you&rsquo;ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
 <br/>
 <br/>
 Join us and Be a Part of Something Good.
 <br/>
 <br/>
 *Job Description*
 <br/>
 <br/>
 Shake Shack is looking for a dynamic and highly creative Social Media Content Specialist to join our team. This person will help lead Shake Shack&rsquo;s creative storytelling on social, communicating our elevated food, sense of community and unmatched culture through an engaging, social-first lens. Core responsibilities include day-to-day creative concepting and execution, content management, and identifying creative trends on social media.
 <br/>
 <br/>
 This role is highly collaborative and will report directly to the Director of Social Media. Our ideal candidate is food, pop culture, and community-obsessed. They have a keen eye for great creative and provide a constant stream of innovative ideas. They&rsquo;re a hard-worker, creative problem solver, and a multi-tasker that will hit deadlines in a fast-paced environment. They have excellent verbal and written communication skills and impeccable attention to detail.
 <br/>
 <br/>
 *This position is primarily open to candidates who can work from our New York City Support Center Support which currently operates on a hybrid schedule of three days per week in the office but is open to candidates located in a commutable distance from the ATL Support Center.*
 <br/>
 <br/>
 <strong>
  Key Responsibilities
  <br/>
  <br/>
 </strong>
 Social media is an ever-changing field; although you will have some routine responsibilities, adaptability is key in this role. This list should give you a good idea of what your day-to-day obligations will be:
 <br/>
 <br/>
 <ul>
  <li>
   Conceptualize and lead the creation of compelling evergreen content, content series, and campaign content
  </li>
  <li>
   Own editorial content calendar for all social media platforms, supporting evergreen content and large-scale brand initiatives and identifying key moments in culture
  </li>
  <li>
   Lead execution of in-house and off-site photo and video shoots
  </li>
  <li>
   Manage a team of freelance content creators
  </li>
  <li>
   Maintain an elevated and cohesive aesthetic, persona and voice for Shake Shack on TikTok, Instagram/Stories, Facebook, X, LinkedIn and other social media platforms
  </li>
  <li>
   Write, edit, curate, schedule and publish original social media content that reflects our brand tone and voice
  </li>
  <li>
   Stay on top of trending content types, memes, graphics, and regularly share ideas on how to apply them for Shake Shack
  </li>
  <li>
   Work with community manager to source relevant user-generated content and stories
  </li>
  <li>
   Perform administrative work such as invoicing and budget tracking as needed
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Skills &amp; Knowledge
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Have on-set experience and a portfolio that demonstrates beautiful, imaginative, and strategic social content, copy, and campaigns
  </li>
  <li>
   Consider yourself a "creator" with a strong visual eye, eager to share and execute on new and interesting ideas
  </li>
  <li>
   Can be comfortable behind and in front of the camera
  </li>
  <li>
   Ability to capture and edit photo and video content for social media
  </li>
  <li>
   Strong knowledge of native social platform editing capabilities as well as editing tools and software
  </li>
  <li>
   Excellent grammar and written communication skills with an ability to adapt tone and voice to various audiences
  </li>
  <li>
   Obsessed with emerging platforms, digital culture, trends and technology
  </li>
  <li>
   Familiarity with social media tools (e.g., Sprout Social)
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Experience
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree
  </li>
  <li>
   1-3 years of social media/content marketing experience
  </li>
  <li>
   Experience with social media content creation from concepting to execution
  </li>
  <li>
   Experience writing high-quality copy across multiple media types &ndash; including social media and blogs
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Benefits At Shake Shack
  <br/>
  <br/>
 </strong>
 A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
 <br/>
 <br/>
 <ul>
  <li>
   Weekly Pay and Performance bonuses
  </li>
  <li>
   Shake Shack Meal Discounts
  </li>
  <li>
   Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
   <br/>
   <br/>
  </li>
 </ul>
 * Medical, Dental, and Vision Insurance*
 <br/>
 <br/>
 * Employer Paid Life and Disability Insurance*
 <br/>
 <br/>
 * 401k Plan with Company Match*
 <br/>
 <br/>
 * Paid Time Off*
 <br/>
 <br/>
 * Paid Parental Leave*
 <br/>
 <br/>
 <ul>
  <li>
   Access to Employee Assistance Program on Day 1
  </li>
  <li>
   Pre-Tax Commuter and Parking Benefits
   <br/>
   <br/>
  </li>
 </ul>
 * Flexible Spending and Dependent Care Accounts*
 <br/>
 <br/>
 <ul>
  <li>
   Development and Growth Opportunities
  </li>
  <li>
   Eligibility criteria applies
   <br/>
   <br/>
  </li>
 </ul>
 Pay Range - $78,087.50 - $100,462.50Click the "*Apply*" button above to apply for this opening.
 <br/>
 <br/>
 *About Us*
 <br/>
 <br/>
 Beginning as a hot dog cart in New York City&rsquo;s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built&hellip;and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
 <br/>
 <br/>
 *Shake Shack is an Equal Opportunity Employer *
 <br/>
 <br/>
 All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
</div>


Social Media Content Specialist

The Apparel Group, Ltd

<div>
 <p>
  <strong>
   Job Summary:
  </strong>
 </p>
 <p>
  As Brand Content &amp; Social Media Specialist you will work closely with the Marketing Department to understand the overarching brand strategy and translate that into compelling content for Instagram and Facebook. The ideal candidate will be well versed in Instagram and Facebook, be able to capture video and imagery on their phone or camera, as well as edit that content into compelling, brand appropriate content.
 </p>
 <p>
  <br/>
 </p>
 <p>
  This is a part time position with potential to transition to full time January 2026.
 </p>
 <p>
  <br/>
 </p>
 <p>
  *Opportunity to learn digital marketing analytics, paid ads, email marketing, sms marketing, website management, and creative production process*
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Duties/Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Create social-first content including images, videos, copy and stories.
  </li>
  <li>
   Influencer management:
  </li>
  <li>
   Research, track, and pitch potential new content partners
  </li>
  <li>
   Work with internal teams to request, pack, and send product gifts.
  </li>
  <li>
   Relationship building with influencers
  </li>
  <li>
   Community management:
  </li>
  <li>
   Review and escalate community questions and customer service needs
  </li>
  <li>
   Engage with accounts on behalf of the brand
  </li>
  <li>
   Attend weekly product and marketing meetings, to gain insights on strategy and business priorities
  </li>
  <li>
   Stay updated on social media trends, algorithm changes, and industry trends that might impact our content
  </li>
  <li>
   Create posts and get them approved by internal stakeholders
  </li>
  <li>
   Post content to social media platforms
  </li>
  <li>
   Required Skills/Abilities:
  </li>
  <li>
   Proficiency in photography and video editing
  </li>
  <li>
   Professional communication skills to interact with internal team and external content creators
  </li>
  <li>
   Experience with or ability to learn to use social media management software like Sprout Social
  </li>
  <li>
   Ability to come in person our New York City office, located in the garment district
  </li>
  <li>
   Working knowledge of PowerPoint.
  </li>
  <li>
   Create and gather photo/video content in office/at shoots for social media
  </li>
  <li>
   Report weekly on social media performance
  </li>
  <li>
   Source and manage influencer partnerships for UGC marketing efforts
  </li>
  <li>
   Source publications to advertise in, working with sales team as needed
  </li>
  <li>
   Assist in website projects when needed
  </li>
  <li>
   Assist in email building when needed
  </li>
  <li>
   Assist in monthly product uploads when needed
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Education and Experience:
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s Degree in fashion merchandising or related field
  </li>
  <li>
   Must be familiar with canva and have graphic design capabilities
  </li>
  <li>
   Familiarity with Adobe Photoshop is a plus (Indesign/Illustrator a plus too)
  </li>
  <li>
   Familiarity with Shopify is a plus
  </li>
  <li>
   Familiarity with Klaviyo is a plus
  </li>
  <li>
   Familiarity with Microsoft office apps a must (powerpoint, excel, word)
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Physical Requirements:
  </strong>
 </p>
 <ul>
  <li>
   Prolonged periods of sitting at a desk and working on a computer.
  </li>
  <li>
   Must be able to lift and/or move up to 15 pounds.
  </li>
 </ul>
</div>


Social Media & Brand Content Specialist

NYCFC

<div><div><b>JOB TITLE: </b>Social Media Specialist<br>
<b>REPORTING TO: </b>Manager, Social Media<br>
<b>DEPARTMENT: </b>Content, Marketing
 <br>
<b>LOCATION: </b>Manhattan, NY<br>
<br>
<b>POSITION OVERVIEW:</b></div><div>
The purpose of this role is to elevate New York City FC&rsquo;s social media presence across all Club owned and operated channels. Working with the Manager, Social Media this role play a key role in the execution and innovation of New York City FC social content.<br>
</div><div>
This position will conceptualize and implement a social media strategy that create, edit, publish, and optimize social content that aligns with our brand voice, attracts new consumers, and engages our audience across all official New York City FC social channels.<br>
</div><div>
If you&rsquo;re passionate about growing the beautiful game both on and off pitch through best-in-class social media content, this is a perfect opportunity to join the Club at an exciting time with New York City&rsquo;s first-ever soccer specific stadium opening in 2027.</div><div></div><div><b><br>
WHAT YOU&rsquo;LL DO:</b></div><div>
Play a key role in creating and publishing innovative digital content for New York City FC social media channels:</div><ul><li>
Brainstorm and ideate content strategies for upcoming campaigns, events, and milestones, offering platform-specific ideas and trend insights</li><li>
Create, schedule, and publish daily social media content across platforms across New York City FC, New York City FC II, New York City FC Youth, and City in the Community social media channels</li><li>
Execute live social media coverage during New York City FC and New York City FC II home and away matches, special events, and other initiatives, including real-time updates and live content</li><li>
Produce engaging multimedia content alongside photographer, videographers, and designers</li><li>
Demonstrate excellent copywriting and grammar skills, ensuring both factual accuracy and social relevancy across all platforms.</li><li>
Identify and test social media trends, platform updates, and formats to keep New York City FC's social presence fresh, relevant, and forward-thinking.</li><li>
Engage with fans and respond to comments/messages in a timely and professional manner</li><li>
Leverage social media analytics to generate more impactful social campaigns and content.</li><li>
Infuse the New York City FC content team with new ideas, forward thinking, and a passion for content execution.</li><li>
Follow brand guideline specifications and ensure consistency on quality during production</li></ul><div></div><div><b><br>
WHO YOU ARE:</b></div><ul><li>
2-5 years&rsquo; experience in professional social media role with direct publishing responsibilities.</li><li>
Experience concepting, pitching, and editing content from start to finish, with strong creative visual storytelling skills and attention to detail on publishing.</li><li>
A track record of creating innovative and unique content.</li><li>
Excellent communication and copywriting skills.</li><li>
Expert knowledge of international soccer, including MLS and the culture around the New York City and North American games.</li><li>
Finger to the pulse on international/NYC culture and current affairs with flair and mature editorial judgment to participate in NYCFC/sport adjacent conversations (ex: film, fashion, gaming, music).</li><li>
Must be able to follow instructions and learn from constructive criticism when given and be a team player collaborating to support business goals across the organization.</li><li>
Knowledge of content management and analytics platforms. (e.g. Asana, Zoomph, etc.)</li><li>
Social video editing experience and skills.</li><li>
Able to work a non-traditional work week, including nights and weekends.</li><li>
Spanish language working proficiency preferred.</li></ul><div></div><div><b><br>
ADDITIONAL REQUIREMENTS:</b></div><ul><li>
Applicant must be able to comply with MLS Next Safety and Well-Being policy and any other applicable child safety policies provided to applicants by NYCFC</li><li>
Ability to work flexible hours, including evenings, weekends, and holidays, as necessary</li></ul><div></div><div><b><br>
KEY RELATIONSHIPS:</b></div><div>
1. Manager, Social Media</div><div>
2. Director, Content</div><div>
3. Social Media Producers</div><div>
4. Photographers</div><div>
5. Video Producers</div><div>
6. Graphic Designers</div><div>
<br>
<b>COMPENSATION:</b><br>
This exempt position has an estimated annual base salary range of $66,300 and is not overtime eligible. Final compensation offer amounts are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors such as certifications and software expertise. We welcome direct conversations with each candidate about compensation in all of our initial calls.</div><div>
</div><div><b>WHAT WE OFFER:</b></div><ul><li>
Excellent health, dental &amp; vision insurance, with options to fit you and your family&rsquo;s needs</li><li>
Comprehensive and competitive benefit programs, including maternal &amp; paternal leave</li><li>
Ancillary benefits: Commuter, pet insurance, gym membership, and Citi Bike discounts</li><li>
Your health is important! Our wellness strategy focuses on mental and physical wellbeing through in-office and virtual programs</li><li>
Four complimentary tickets to every NYCFC home match</li><li>
Team outings, happy hours, and annual staff gatherings to celebrate our co-workers</li><li>
A dynamic, ambitious, and fun work environment</li></ul><div><b>
</b></div><div><b>
NEW YORK CITY FOOTBALL CLUB OVERVIEW:</b></div><div>
At New York City FC, we are on a mission to build this city into one of the soccer capitals of the world. The Club was announced as Major League Soccer&rsquo;s 20th franchise and is the first and only MLS team located within the five boroughs of New York City. The Club has qualified for the Audi MLS Cup Playoffs eight times over the past nine seasons, winning MLS Cup in 2021. Games are broadcast through MLS Season Pass, the unprecedented subscription service from Apple and Major League Soccer that will have every match of the MLS regular season, Audi MLS Cup Playoffs, and Leagues Cup all in one place and with no blackouts. New York City FC is building New York City&rsquo;s first-ever soccer-specific stadium, set to open for the 2027 MLS season. For more information, please visit: www.newyorkcityfc.com.</div><div>
</div><div>New York City FC is also one of 13 clubs comprising City Football Group and counts Manchester City FC, Melbourne City FC, Yokohama F-Marinos, Girona FC, Montevideo City Torque, Shenzhen Peng City FC, Mumbai City FC, Lommel SK, ESTAC Troyes, Palermo FC, Bahia, and Club Bol&iacute;var among its sister clubs.</div><div>
</div><div>We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.</div><div>
</div><div>By clicking &quot;Apply Now&quot;, you agree to the terms of the MLS Privacy Policy.</div><div>
https://www.mlssoccer.com/legal/privacy-policy</div></div>

Social Media Specialist

Maesa

<div><p><b>#MaesaMagic</b></p>
<p><i>
The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches &amp; Nooks among other brands. For more information, visit </i><b><i>www.maesa.com</i></b><i>.</i></p>
<p>
We are looking for a skilled &amp; passionate<b> Associate Manager, Social Media + Content</b> with proven experience in consumer goods (beauty preferred) to join our Integrated Marketing team. As the Associate Manager, Social Media + Content, for Hairitage, you are responsible for defining strategies and building annual social marketing plans by understanding the consumer's needs, customer and competitive landscape, social media metrics and market dynamics. This role will work closely with our retailer and key customer teams to ensure success and growth across the brand. This role is for someone who thrives in an entrepreneurial environment with the ability to work both independently and collaboratively with key cross-functional stakeholders in the company.</p>
<p>
The Associate Manager, Social Media + Content will report to the Director, Integrated Marketing.</p>
<p>
This role is based in NYC and you will be expected in office 3 days a week, at minimum.</p>
<p><b>
Responsibilities</b></p>
<ul>
<li>Lead the development of social strategy alongside Director, Integrated Marketing, ensuring it's in line with brand priorities and objectives across all owned channels</li>
<li>Craft and execute creative social media marketing plans tailored by platform (including TikTok, Instagram, YouTube Shorts, and emerging platforms) that layer into the larger brand strategy</li>
<li>Own social media content calendar planning and on-time execution across platforms</li>
<li>Conceptualize and create trending social media content on a weekly basis</li>
<li>Daily, weekly and monthly performance analysis to inform strategy and creative optimization; never afraid to pivot from existing plans or calendars</li>
<li>Exhibit best-in-class and timely community engagement, both proactive and reactive, always through brand tone of voice</li>
<li>Obsess over social media to identify NEW and emerging social content opportunities and trends, positioning brand at the forefront of culture amongst our target audience</li>
<li>Manage collaboration and go-to-market processes with key cross-functional partners, fostering an end-to-end process with robust project management skills</li>
<li>The ideal candidate will be forward-thinking, creative, attuned to the ever-evolving trends across social and deeply connected to consumer trends and cultural movements that resonate with our audience</li>
</ul>
<p><b>Qualifications</b></p>
<ul>
<li>2-3+ years of experience executing across social media and brand content strategies</li>
<li>Experience in a consumer facing brand; Beauty &amp; haircare experience preferred, but not required.</li>
<li>Knowledge of all major social platforms (key focus: TikTok, Instagram + YouTube Shorts), including their products, user behaviors, and trends</li>
<li>Experience with photo &amp; video content creation tools (e.g. CapCut, InShot, Canva, etc.)</li>
<li>Experience using social media reporting platforms such as Dash Hudson</li>
<li>Experience growing and maintaining brands on social media</li>
<li>Strong mix of creative and analytical thinking; equally grounded in insights, objectives, and KPIs while driving strong creative point of view and best practices</li>
<li>Finger on the pulse of culture &ndash; obsessed with pop culture and what's trending</li>
<li>Experience of taking pop culture trends and syncing them with brand</li>
<li>Ability to prioritize and manage multiple projects</li>
<li>Ability to pivot + adapt plans to changes in the market or with shifts to the brand's objectives</li>
<li>Exceptional attention to detail, organizational and communication skills; ability to manage multiple priorities at once</li>
</ul>
<p><b>What We Offer</b></p>
<p>
$70,000/yr - $80,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.</p>
<p>
Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.</p>
<p><b>
Our Commitment to You</b></p>
<p>
At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the &quot;new&quot; without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors &mdash; all through a spirit of warmth and inclusivity. As set forth in Maesa's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.</p>
<p>
#LI-Hybrid</p></div>

Associate Manager, Social Media + Content, Hairitage

Converge

<div>
 Paid Media Specialist (Search &amp; Social)
 <br/>
 <br/>
 At Converge Marketing, the Paid Media Specialist plays a pivotal role in driving client success through expertly crafted paid media strategies. This hands-on, strategic position is responsible for planning, executing, optimizing, and reporting on a variety of digital campaigns. While this role does not involve direct people management, it requires strong cross-functional collaboration and the autonomy to deliver impactful results. The ideal candidate is highly experienced in search engine marketing (SEM), paid social, and ideally display marketing tactics, thriving in a dynamic performance marketing environment.
 <br/>
 <br/>
 Core Responsibilities
 <br/>
 <br/>
 <ul>
  <li>
   Design, implement, and refine paid search campaigns (Google Ads, Bing Ads) and paid social initiatives (Meta, LinkedIn, X, TikTok, etc.) tailored to Converge Marketing client objectives and key performance indicators.
  </li>
  <li>
   Track, assess, and report on campaign outcomes, delivering actionable insights and recommendations that drive ongoing optimization and measurable results.
  </li>
  <li>
   Remain up-to-date with the latest trends, platform changes, and emerging technologies in search and social media marketing to maintain Converge Marketing&rsquo;s competitive edge.
  </li>
  <li>
   Collaborate closely with internal account, creative, and analytics teams to build integrated marketing strategies and provide exceptional client service.
  </li>
  <li>
   Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
  </li>
  <li>
   Conduct keyword research, audience targeting, and competitive analysis to inform strategy.
  </li>
  <li>
   Manage campaign budgets, pacing, and bid strategies to maximize ROI.
  </li>
  <li>
   Support new business efforts with channel expertise, media plan development, and pitching when needed.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
  </li>
  <li>
   3+ years of hands-on experience in search engine marketing and paid social media, ideally within an agency or performance marketing environment.
  </li>
  <li>
   Proficient in campaign management platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and relevant analytics tools (Google Analytics, Data Studio, etc.).
  </li>
  <li>
   Strong analytical skills and experience with A/B testing, conversion tracking, and performance reporting.
  </li>
  <li>
   Excellent written and verbal communication skills.
  </li>
  <li>
   Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
  </li>
  <li>
   Certifications in Google Ads, Meta, or related platforms are a plus. Ability to work in programmatic buying a plus.
   <br/>
   <br/>
  </li>
 </ul>
 Recommended Years of Experience
 <br/>
 <br/>
 3&ndash;5 years of direct, hands-on experience in search and social campaign management is recommended for this role. Candidates with agency backgrounds and a proven record of delivering measurable results in performance marketing environments are strongly preferred.
 <br/>
 <br/>
 This role is
 <strong>
  open to all hiring statuses
 </strong>
 , including
 <strong>
  full-time employment, contractor/consultant engagements, and flexible consulting arrangements
 </strong>
 . Converge Marketing is open to reviewing candidates across all working structures based on experience, availability, and alignment with business needs.
</div>


Paid Media Specialist  (Search & Social)

Phillips Auctioneers LLC

<div><p><b>PRIMARY FUNCTION</b></p><br>
<p></p>
<p>
We are seeking a highly analytical, strategic, detail oriented, and creative Social Media Manager to develop and execute social media strategies across all major social platforms that drive audience growth, engagement, increase brand awareness, and support business goals across multiple platforms.</p><br>
<p></p>
<p>
You will be responsible for managing all social media channels, analyzing and reporting performance data, ensuring account security, writing engaging captions, creating impactful content, and monitoring the competitive landscape to keep our social strategy ahead of the curve.</p><br>
<p></p>
<p>
The role works closely with teams in Marketing, Creative, Digital, and Specialist departments to grow and retain Phillips' social audience.</p><br>
<p></p>
<p>
Phillips values a workforce with a wide variety of experiences, backgrounds and skills, so we encourage you to apply even if you do not meet all of the qualifications.</p><br>
<p></p>
<p><b>
DUTIES AND RESPONSIBILITIES</b></p><br>
<p></p>
<ul>
<li>Daily, weekly, monthly, quarterly, annual reporting on performance and KPIs including engagement, reach, follower growth, traffic, and top performing posts, providing actionable insights to stakeholders.</li>
<li>Monitor analytics to measure performance, identify trends, and adjust strategies accordingly using native platform insights and third-party tools (e.g., Dash, Hubspot, Hootsuite, etc).</li>
<li>Manage daily posting, proofreading, community engagement, and brand voice across platforms.</li>
<li>Maintain a cross-platform social media calendar, ensuring the timely deployment of content and a consistent brand experience across platforms.</li>
<li>Maintain organization and archive of social content on within tools, platforms, and systems (e.g., Canva, Monday.com, OneDrive).</li>
<li>Stay up to date with the latest social media best practices, trends, tools, and platform updates.</li>
<li>Maintain the security of all social media accounts, ensuring strong passwords, 2FA, user access control, and compliance with platform guidelines.</li>
<li>Stay informed on platform policy changes and potential security threats or vulnerabilities, work closely with Copyright Manager and Legal Team.</li>
<li>Ability to collate and present social media performance and strategy in a digestible, engaging manner.</li>
<li>Engage with Phillips' social community, including responding to comments and DMs in a timely and brand-aligned manner, maintaining best practices, and liaising with Client Services as needed.</li>
<li>Collaborate with internal teams globally (e.g. US, Europe, Asia) to ensure brand consistency and support campaigns.</li>
<li>A/B test content formats, posting times, hashtags, and CTAs to improve performance.</li>
<li>Stay informed on current social trends, meme culture, and audience behavior to keep content fresh and relevant.</li>
<li>Identify opportunities to amplify marketing assets (including editorial, videos, audio, photography, and animation) and recommend additional bespoke social content for optimal performance on each channel.</li>
<li>Conduct ongoing competitor and industry landscape analysis to identify trends, content gaps, and emerging best practices and provide weekly analytics updates.</li>
<li>Benchmark performance against key competitors.</li>
<li>Translate data into strategic recommendations to guide content, posting schedules, and campaign direction.</li>
<li>Develop and implement a comprehensive social media strategy across all social platforms, aligned with overall marketing and business goals.</li>
<li>Develop strategies to grow and nurture a loyal, engaged, new follower base.</li>
<li>Create and curate engaging content (text, image, video, stories, reels, etc.) tailored to each platform (e.g., Instagram, Facebook, YouTube, LinkedIn, TikTok, Pinterest, X/Twitter) maximum engagement and performance across all channels.</li>
<li>Liaise with colleagues who oversee Asia based social channels and partner channels (e.g., Watches)</li>
<li>Prepare and update education elements for internal trainings.</li>
<li>Manage and grow partner/influencer/artist/brand personality relationships where applicable.</li>
<li>Perform ad hoc projects as needed.</li></ul><br>
<p></p>
<p><b>
EDUCATION, PROFESSIONAL SKILLS AND PERSONAL ATTRIBUTES</b></p><br>
<p></p>
<ul>
<li>Proven work experience as a Social Media Manager or similar role; luxury brand experience is preferred.</li>
<li>Strong understanding of social media platforms, algorithms, and tools.</li>
<li>Excellent written and verbal communication skills.</li>
<li>Expert in social media management platforms (e.g., Dash, Hubspot, Hootsuite, etc) and content creation tools (e.g., Canva, Adobe Creative Suite).</li>
<li>Skilled with analytics tools (e.g., Meta Business Suite, Google Analytics, native platform insights).</li>
<li>Ability to multitask, manage deadlines, and work both independently and collaboratively.</li>
<li>Familiarity with SEO and email marketing as it relates to social strategy.</li>
<li>Attention to detail and a strong sense of brand tone of voice.</li>
<li>Enthusiastic interest in social media channels and their respective strategies (Instagram, Facebook, YouTube, LinkedIn, Pinterest, X, WeChat, Weibo, Red).</li>
<li>Strong writing and editing skills, demonstrated experience with producing social copy.</li>
<li>Experience with paid social media advertising is a plus.</li>
<li>Highly proficient writing for social media in English.</li>
<li>Experience in the arts and culture sector, fashion, design, architecture, or museums and galleries a plus.</li></ul><br>
<p></p>
<p><b>
WORKING CONDITIONS</b></p><br>
<p></p>
<ul>
<li>Work is primarily undertaken in our New York office at 432 Park Avenue</li>
<li>Ability to post on weekends to meet business needs</li></ul><br>
<p></p>
<p><b>
ADDITIONAL INFORMATION</b></p>
<ul>
<li>The annual salary range for the role is $70,000-85,000.</li></ul></div>

Social Media Manager

Explore 435+ Social media content specialist in New York this December. Find roles across top companies and apply now to boost your career.

435 social media content specialist jobs IN New York

Social Media Content Specialist

Social Media Content Specialist

Social Media & Brand Content Specialist

Social Media Specialist

Associate Manager, Social Media + Content, Hairitage

Paid Media Specialist (Search & Social)

Social Media Manager