copywriter

social media manager

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account executive, social & influencer Jobs in New York

account executive, social & influencer

ai creator and editor

social media content creator

Overtime

<div><div>About the Role 
Overtime is looking for a highly creative, social-first content creator who can bring ideas to life across graphics, video, and original content production. 
 
This role is first and foremost for someone who is exceptional at creating social graphics. You'll help power Overtime's leagues, franchises, athletes, events, and partner campaigns through best-in-class visual storytelling. Beyond graphics, you'll also be expected to shoot, edit, and produce original content for TikTok, Instagram Reels, YouTube Shorts, and other social platforms. 
The ideal candidate is a true hybrid creative: part designer, part editor, part producer, and fully obsessed with sports, internet culture, and social media. 
 
What You'll Do 
 
Social Graphics</div><ul><li>
Design high-impact social graphics that support Overtime's leagues, franchises, tentpole events, athlete storytelling, and partner campaigns.</li><li>
Create social-first creative assets including stat graphics, schedules, rankings, announcements, highlight graphics, memes, carousels, branded content, and marketing assets.</li><li>
Maintain a high visual standard while ensuring all graphics are platform-native and optimized for engagement.</li></ul><div> 

Content Production</div><ul><li>
Shoot, edit, and publish original social content across TikTok, Instagram Reels, YouTube Shorts, X, and emerging platforms.</li><li>
Produce content from concept to completion, including ideation, scripting, shooting, editing, graphic design, and publishing support.</li><li>
Edit a high volume of short-form content including highlights, behind-the-scenes content, interviews, mic'd up moments, podcasts, branded content, and event coverage.</li></ul><div> 

Creative Development</div><ul><li>
Pitch creative concepts, social formats, and content ideas that can drive engagement, growth, and conversation.</li><li>
Stay on top of trends, platform updates, athlete storylines, and internet culture.</li><li>
Work closely with social strategists, producers, editors, and league operators to identify content opportunities.</li></ul><div></div><div> 
Quality Control</div><ul><li>
Review content before publishing to ensure accuracy, consistency, and quality.</li><li>
Sweat the details&mdash;from spelling and grammar to graphic design and final video delivery.</li><li>
Help maintain and evolve Overtime's creative standards across platforms.</li></ul><div></div><div> 
Who You Are</div><ul><li>
2+ years of experience creating content for social platforms, preferably within sports, media, entertainment, or creator ecosystems.</li><li>
Exceptional graphic design skills with a strong portfolio of social-first creative work.</li><li>
Deep understanding of visual storytelling, typography, layout, and platform-native design.</li><li>
Proficient in Adobe Photoshop and comfortable working within the Adobe Creative Suite.</li><li>
Experienced editing short-form video using Premiere Pro, CapCut, After Effects, or similar tools.</li><li>
Deep understanding of TikTok, Instagram Reels, YouTube Shorts, X, and emerging social platforms.</li><li>
Equal parts creative and execution-focused&mdash;you can generate ideas and bring them to life quickly.</li><li>
Obsessed with sports, internet culture, and social trends.</li><li>
Detail-oriented with strong quality-control instincts.</li><li>
Self-starter who thrives in a fast-paced environment and can manage multiple projects simultaneously.</li><li>
Collaborative team player who is adaptable, positive, and eager to learn.</li></ul><div></div><div> 
Bonus Points</div><ul><li>
Motion graphics experience using After Effects.</li><li>
Photography or camera operation experience.</li><li>
Experience covering live sporting events.</li><li>
Experience creating viral social graphics and short-form content.</li><li>
Familiarity with athlete storytelling, sports media, and creator-led content.</li></ul><div> 

Location: Brooklyn, NY</div><div>
Hybrid: This position has a hybrid schedule, requiring a minimum of 3 days in the NY office.</div><div></div><div> 
Overtime expects the salary range for this position to be around $68,000-$75,000, depending on experience. Additionally, Overtime offers health benefits, paid time off, 401(k), and stock options. 
 
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.</div></div>

Social Producer (Graphics & Content)

DREAM THREE

<div>
 Dream Three is a production company founded by an award-winning filmmaker and a Broadway actor. We create high-impact, mainstream stories that awaken consciousness and drive cultural change. Our projects span mediums and genres to include scripted and unscripted, podcasts and music, theater and live events, publishing, and immersive experiences. We are an elite team: focused, high-trust, and relentlessly committed to mastery &mdash; not a 9-to-5 comfort zone. If you thrive in environments with radical candor, clear ownership, and big creative swings, you&rsquo;ll feel at home here.
 
 
 We're looking for a Social Media Producer who doesn't treat social as an afterthought. You'll have a seat at the creative table working closely with producers, talent, and the production team from concept through delivery.
 
 
 
 What Success Looks Like In This Role
 
 
 
 <ul>
 <li>
 Social content that feels intentional, not extracted&mdash;because you shaped it upstream.
 </li>
 <li>
 A consistent, on-brand content calendar that publishes on time&mdash;every time.
 </li>
 <li>
 Clear trajectory toward 100K followers with documented learnings on what's working.
 </li>
 <li>
 A repeatable system where great podcast conversations naturally become great social content.
 
 
 </li>
 </ul>
 
 Who You Are
 
 
 
 <ul>
 <li>
 You think in clips before anyone hits record. You're not just someone with ideas&mdash;you're someone who ships. You can pitch a concept in a planning meeting and have it posted by end of week.
 </li>
 <li>
 You move fast but care deeply about craft, community, and the details that make content feel authentic rather than algorithmic. You understand fandom and pop culture&mdash;not because you've studied it, but because you've lived it.
 
 
 </li>
 </ul>
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Creative Partnership: Work closely with producers and talent to shape content with social in mind from the start. Bring a social-first perspective to creative conversations.
 </li>
 <li>
 Content Production + Coordination: Manage a small team of short-form video editors. Create clear briefs with creative direction. Oversee timelines and ensure deliverables are on-brand and ready to post.
 </li>
 <li>
 Calendar + Execution: Own the social media calendar across all platforms. Coordinate releases with episode drops, guest promotions, and cultural moments. Ensure consistent, on-time publishing.
 </li>
 <li>
 Growth + Experimentation: Develop and test content formats, hooks, and series ideas. Track trends, sounds, and platform shifts. Iterate based on what's working.
 </li>
 <li>
 Analytics + Optimization: Track performance metrics and present clear weekly reports. Use data to inform creative decisions and editor direction.
 
 
 </li>
 </ul>
 
 Role Requirements
 
 
 
 <ul>
 <li>
 2+ years in social media production, content creation, or a similar role (podcast, creator, or entertainment experience strongly preferred).
 </li>
 <li>
 Proven track record of executing&mdash;not just ideating. Show us things you've shipped.
 </li>
 <li>
 Deep fluency in short-form platforms (TikTok, Reels, Shorts) and what performs on each.
 </li>
 <li>
 Ability to give clear, constructive creative direction to editors.
 </li>
 <li>
 Strong instincts for hooks, pacing, and social-first storytelling.
 </li>
 <li>
 Highly organized&mdash;able to manage multiple deliverables without dropping balls.
 </li>
 <li>
 Genuine connection to fandom and pop culture. We can teach tools; we can't teach passion.
 
 
 </li>
 </ul>
 
 BONUS POINTS
 
 
 
 <ul>
 <li>
 Experience working with talent on promotional content and social collaborations.
 </li>
 <li>
 Background in live events, conventions, or experiential content.
 </li>
 <li>
 Experience building or refining production workflows and systems.
 </li>
 <li>
 A personal fandom you're genuinely passionate about (we'll ask).
 
 
 </li>
 </ul>
 
 TOOLS YOU&rsquo;LL USE
 
 
 
 <ul>
 <li>
 Planning &amp; Collaboration: Google Workspace, Slack, Zoom, Asana, Frame.io, Agorapulse
 </li>
 <li>
 Tracking: Airtable, Sheets
 </li>
 <li>
 File Sharing: Dropbox
 
 
 </li>
 </ul>
 
 THE DETAILS
 
 
 
 <ul>
 <li>
 Hours: 15&ndash;20 hours/week to start, with flexibility to scale based on production cycles and live events.
 </li>
 <li>
 Location: Hybrid, with regular meetings in Manhattan.
 </li>
 <li>
 Travel: Occasional travel for events and content production.
 </li>
 <li>
 Contract: Initial 90-day evaluation period with potential for ongoing engagement.
 </li>
 <li>
 Compensation: Commensurate with experience.
 </li>
 <li>
 Start: Immediate availability preferred.
 </li>
 <li>
 Work Authorization: Must be legally authorized to work in the U.S.
 
 
 </li>
 </ul>
 If this role feels like a stretch in all the right ways, we&rsquo;d love to hear from you. Tell us how your skills, experience, and unique point of view can level up this team and the stories we&rsquo;re bringing into the world.
 
 
 Dream Three is an equal opportunity employer. We value a wide range of backgrounds, identities, and perspectives, and strongly encourage candidates from historically underrepresented communities to apply.
 
 
</div>

Social Media Producer

Pure Earth

<div>Location: New York, NY
ABOUT PURE EARTH
Pure Earth is a growing international nonprofit addressing one of the most urgent yet solvable global health crises, toxic pollution and its profound impacts on human health. We specialize in preventing lead and mercury exposure, deploying innovative, evidence-based solutions in low- and middle-income countries worldwide. Our initiatives not only protect vulnerable children and communities today but also build sustainable systems to ensure lasting change for future generations.
Recognized globally for our impactful programs and leadership on these issues, Pure Earth enjoys strong partnerships with governments, renowned philanthropies, and leading international development institutions. Our credibility is underscored by top ratings from nonprofit evaluators such as Charity Navigator and Candid/GuideStar. With new multi-year funding, Pure Earth is scaling up proven interventions, establishing new country offices, and broadening cross-sector collaborations.
At Pure Earth, you will be part of an agile, passionate team that swiftly translates science and innovation into meaningful action. Your contributions will yield measurable outcomes, transforming lives around the globe.
POSITION SUMMARY
The Social Media Video Intern will support Pure Earth&rsquo;s communications team in creating compelling, mission-driven video content for our social media platforms. This part-time internship offers hands-on experience in nonprofit communications and social media storytelling, with the opportunity to contribute to global environmental health awareness. The intern will work closely with the Communications team to produce, edit, and optimize short-form video content that engages audiences and advances Pure Earth&rsquo;s mission.
JOB RESPONSIBILITIES
Video Production &amp; Editing
<ul><li>Shoot, edit, and produce short-form video content for Pure Earth&rsquo;s social media platforms, including TikTok, Instagram Reels, and LinkedIn</li>
</ul><ul><li>Edit raw footage into polished, platform-optimized videos using professional video editing software (e.g., CapCut, Adobe Premiere Pro or similar).</li>
</ul><ul><li>Add captions, graphics, music, and on-brand visual elements to video content.</li>
</ul><ul><li>Repurpose existing content (webinars, interviews, reports) into engaging social media clips and reels.</li>
</ul><ul><li>Maintain a consistent visual style and voice aligned with Pure Earth&rsquo;s brand guidelines.</li>
</ul>Content Strategy &amp; Collaboration
<ul><li>Collaborate with the Communications team to develop video concepts and storyboards aligned with campaign goals and organizational priorities.</li>
</ul><ul><li>Contribute creative ideas for new video series, storytelling formats, and audience engagement strategies.</li>
</ul><ul><li>Incorporate feedback from team members and stakeholders to refine video content.</li>
</ul>Analytics &amp; Optimization
<ul><li>Monitor video performance metrics across platforms and provide regular reporting on reach, engagement, and views.</li>
</ul><ul><li>Apply platform-specific best practices to maximize video performance, including optimal video length, aspect ratios, and captioning.</li>
</ul><ul><li>Stay current on social media trends, video formats, and emerging platforms relevant to Pure Earth&rsquo;s audiences.</li>
</ul><ul><li>Assist with other communications projects and tasks as directed by the Communications team.</li>
</ul>QUALIFICATIONS
Required
<ul><li>Currently enrolled in or recently graduated from a college or university program in communications, film, media production, marketing, journalism, or a related field.</li>
</ul><ul><li>Demonstrated experience creating and editing video content for social media (personal portfolio, student projects, freelance work, or prior internship experience accepted).</li>
</ul><ul><li>Proficiency in at least one professional video editing tool (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, DaVinci Resolve, or similar).</li>
</ul><ul><li>Strong visual storytelling instincts and attention to detail.</li>
</ul><ul><li>Ability to manage multiple tasks, meet deadlines, and work independently in a fastpaced environment.</li>
</ul><ul><li>Strong written and verbal communication skills.</li>
</ul><ul><li>Genuine interest in environmental health, global development, or nonprofit communications.</li>
</ul>Preferred
<ul><li>Experience with Adobe Creative Suite, including Premiere Pro and After Effects.</li>
</ul><ul><li>Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).</li>
</ul><ul><li>Knowledge of SEO best practices and social media analytics platforms.</li>
</ul>Internship Details
Duration: Up to 12 weeks
Schedule: Up to 20 hours per week
Location: New York City (in-person; hybrid flexibility aligned with team needs)
Compensation: $20/hour
EQUAL OPPORTUNITY EMPLOYMENT AND REASONABLE ACCOMMODATION
It is the policy of Pure Earth to provide equal opportunity for all qualified persons and not discriminate against any employee or applicant for employment because of race, color, religion, sex, gender or gender identity, age, national origin, veteran status, disability, sexual orientation or any other protected status. We provide reasonable accommodations to applicants with disabilities. If you require accommodation to complete the application or interview process, please let us know when you are contacted for a screening or interview
To apply, please send a resume, cover letter, and two video samples to social@pureearth.org with the subject line, &ldquo;Social Media Video Intern.&rdquo;</div>

HQ: Social Media Video Intern

Uber

<div>About the Role
 
 
We're looking for a passionate Social Media marketing manager to lead and scale our influencer marketing program across Uber and Uber Eats. In this role, you will manage influencer creative and media agencies to deliver world-class influencer campaigns that are culturally relevant, platform-native, measurable, and built to drive both brand impact and business growth for Uber. You will manage creative, influencer, talent, media, and measurement partners to deliver world-class influencer campaigns across paid, organic, earned, and creator-led channels. This role requires deep expertise in creator strategy, influencer identification, talent partnerships, content development, paid amplification, platform trends, and campaign measurement. You will report directly to the Head of Integrated Marketing and will work collaboratively with cross-functional partners across the organization, including Comms, Global Social, Media, Data Science, Performance Marketing and more. The ideal candidate is ambitious, results-oriented, has a pulse on the social landscape, has pioneered innovation and lead in strategy and execution (both campaign and evergreen) in influencer marketing for a global brand.
 
 
What the Candidate Will Do
<ul><li>Influencer Strategy &amp; Campaign Execution: Lead influencer marketing strategy across Uber and Uber Eats campaigns, including creator briefs, talent strategy, platform approach, content formats, paid amplification plans, and measurement frameworks. Ensure influencer work is native to each platform, culturally relevant, brand-safe, and aligned with broader integrated marketing objectives.
</li><li>Creative Management: Work directly with agencies and internal teams to oversee influencer identification, vetting, outreach, contracting, onboarding, content review, approvals, posting logistics, and performance recap processes. Build a roster of creators across tiers, communities, verticals, and platforms who can authentically represent Uber and Uber Eats.
</li><li>Agency Management: Manage influencer agencies to deliver breakthrough creator-led work. Ensure partners are operating against clear briefs, timelines, budgets, deliverables, and performance expectations.
</li><li>Creative Development &amp; Content Excellence: Partner with creators, agencies, and internal teams to develop content that feels native, entertaining, credible, and effective. Push for a high creative bar while balancing authenticity, platform behavior, brand safety, and business priorities.
</li><li>Paid, Organic &amp; Earned: Develop influencer programs that connect paid social, organic social, earned media, and creator-led storytelling. Partner with Media and Global Social teams to determine which influencer assets should be amplified, repurposed, whitelisted, or integrated into broader media plans.
</li><li>Platform &amp; Creator Ecosystem Expertise: Stay at the forefront of creator trends, platform updates, cultural moments, emerging formats, and influencer best practices. Build relationships with key platform partners and creator ecosystem partners to identify first-to-market opportunities, testing plans, and optimization strategies.
</li><li>Measurement, Optimization &amp; Reporting: Work with Data Science, Research &amp; Insights, Media, and agency partners to define and execute an influencer measurement framework. Analyze campaign performance, identify actionable insights, and socialize learnings to improve future programs.
</li><li>Budget &amp; Rights Management: Own and manage influencer campaign budgets, including creator fees, production costs, agency fees, media amplification and usage rights. Partner closely with Marketing Operations, Finance, Legal, and Business Affairs to keep work on budget and compliant.
</li></ul>Basic Qualifications
<ul><li>5+ years of experience in influencer marketing, creator marketing, social media marketing, consumer marketing, brand marketing, or related fields at a recognized consumer brand or agency.
</li><li>Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields
</li><li>Deep understanding of how brands should use influencers and platform specific nuances
</li></ul>Preferred Qualifications
<ul><li>Proven track record of delivering breakthrough influencer campaigns that drive brand impact, cultural relevance, and measurable business outcomes.
</li><li>Experience leading end-to-end influencer marketing programs within large-scale Integrated Marketing Campaigns.
</li><li>Strong understanding of how influencer content can support paid social, organic social, earned media, performance marketing, and brand storytelling.
</li><li>Experience developing creator briefs, talent strategies, content review processes, and campaign playbooks.
</li><li>Strong instinct for culture, social trends, internet behavior, and how brands can credibly participate without compromising brand safety or values.
</li><li>Deep understanding of how paid and organic content and strategies work together
</li><li>Experience in influencer content creation
</li><li>Consumer obsessed, with a drive to understand audience behavior, creator credibility, and how Uber's products meet consumer needs.
</li><li>Strong data and analytical skills, with the ability to interpret influencer performance data and identify opportunities for optimization.
</li><li>Experience working directly with and managing external creative and media agencies
</li><li>Consumer obsessed, with a drive to continuously learn more about our core
</li><li>Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with executive leadership.
</li><li>Strong collaboration and the ability to work with a large number of teams across multiple countries, time-zones, backgrounds and functions.
</li><li>Excellent organizational skills to juggle many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies.
</li>A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve their skills and look for ways to contribute to the team. Thrives on challenges and can stay calm in complicated/complex situations. 
<li>
</li></ul> 
 
For New York, NY-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award &amp; other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.</div>

Social Media Manager I, Integrated Marketing, US&C

Sundae School

<div><h3 class="jobSectionHeader">Job brief</h3>
We're looking for a highly organized, creative, and community-driven Community &amp; UGC Marketing Coordinator to help grow and engage the Sundae School community across digital and in-person touchpoints.
This role will own day-to-day community engagement, user-generated content (UGC) initiatives, creator outreach, and community reporting. You'll work closely with the Marketing, Social, Creative, and Customer Experience teams to cultivate meaningful relationships with customers, identify brand advocates, and turn community stories into impactful marketing content.
This is an ideal opportunity for someone with 1&ndash;2 years of experience in community, social media, influencer marketing, or content marketing who wants to play a hands-on role in building a culturally relevant brand.<h3 class="jobSectionHeader"> 
Responsibilities 
</h3><ul><li><h3 class="jobSectionHeader">
Community Management &amp; Engagement</h3></li><li><ul><li>
Manage daily community interactions with UGC creators and Influencers across Instagram, TikTok and email.</li><li>
Foster meaningful relationships with customers, creators, ambassadors, and community members.</li><li>
Monitor conversations, feedback, and emerging trends within the Sundae School community.</li><li>
Identify opportunities to increase engagement, strengthen customer loyalty, and improve community sentiment.</li><li>
Support community activations, events, and brand experiences both online and offline.</li></ul></li></ul><ul><li><h3 class="jobSectionHeader"> 
UGC &amp; Creator Program Management</h3></li><li><ul><li>
Source, curate, organize, and maintain a library of high-quality UGC assets for marketing use.</li><li>
Research and build relationships with creators, customers, and brand advocates to secure content and permissions.</li><li>
Coordinate creator gifting, product seeding, and community outreach initiatives.</li><li>
Track creator and UGC performance and identify opportunities to scale successful partnerships.</li><li>
Ensure all content usage rights and permissions are properly documented.</li><li>
Draft briefs to provide guidance to UGC creators and provide necessary feedback to match standards.</li></ul></li></ul><ul><li><h3 class="jobSectionHeader"> 
Content &amp; Social Collaboration</h3></li><li><ul><li>
Partner with Social Media and Creative teams to transform UGC into compelling marketing assets, including:</li><li><ul><li>
Social posts</li><li>
Reels and TikToks</li><li>
Stories</li><li>
Paid advertising creative</li><li>
Email content</li></ul></li> 
<li><ul><li>
Research and brief content ideas informed by community insights and cultural trends.</li></ul></li><li><ul><li>
Help maintain a consistent and authentic brand voice when communicating with creators on behalf of the brand.</li><li>
Provide direction to social media and creative teams to develop high-quality UGC ads.</li><li>
Identify and scale winning creative formats across paid channels.</li><li>
Design and oversee creative testing strategies to improve performance and uncover new growth opportunities.</li></ul></li></ul></li></ul><ul><li><h3 class="jobSectionHeader"> 
Reporting &amp; Insights</h3></li><li><ul><li>
Assist in weekly and monthly reporting related to:<ul><li>
Community growth</li><li>
Engagement metrics</li><li>
UGC performance</li><li>
Creator campaign results</li><li>
Event participation</li></ul></li><li>
Analyze campaign performance and provide actionable recommendations for future initiatives.</li><li>
Assist in tracking budgets, gifting expenses, content production costs, and community program ROI.</li><li>
Maintain organized records of community initiatives, creator partnerships, and campaign outcomes.</li></ul></li></ul><ul><li><h3 class="jobSectionHeader"> 
Cross-Functional Collaboration</h3></li><li><ul><li>
Collaborate with Marketing, Creative, E-commerce, and Customer Experience teams to ensure community insights inform broader business decisions.</li><li>
Support product launches, seasonal campaigns, and brand activations through community-driven marketing initiatives.</li><li>
Assist in developing processes and systems that improve community management and creator operations.</li></ul></li></ul><ul><li><h3 class="jobSectionHeader"> 
Other Duties</h3></li><li><ul><li>
Support additional marketing and community initiatives as needed.</li></ul></li></ul><h3 class="jobSectionHeader">
Requirements</h3><ul><li><ul><li>
1&ndash;2 years of experience in community management, influencer marketing, social media, content marketing, or a related field.</li><li>
Strong understanding of Instagram, TikTok, and emerging social platforms.</li><li>
Excellent written and verbal communication skills.</li><li>
Strong organizational skills with exceptional attention to detail.</li><li>
Ability to manage multiple projects and deadlines in a fast-paced environment.</li><li>
Experience working collaboratively across teams while also operating independently.</li><li>
Passion for community building, storytelling, and brand marketing.</li><li>
Genuine interest in fashion, streetwear, cannabis culture, and/or Korean culture.</li></ul></li></ul><h3 class="jobSectionHeader"> 
Preferred</h3><ul><li>
Experience managing creator, ambassador, or influencer programs.</li><li>
Familiarity with influencer marketing and affiliate platforms such as Aspire, Social Snowball, Grin, or similar tools.</li><li>
Experience with social media analytics and reporting.</li><li>
Basic photo, video, or content editing skills.</li><li>
Familiarity with Canva, Adobe Creative Suite, or Figma.</li><li>
Experience supporting events, brand activations, or community programs.</li></ul></div>

Community Coordinator

Vivrelle

<div>
 Vivrelle is seeking a highly creative, TikTok-obsessed Social Media Manager to lead our short-form content strategy and execution. This person lives and breathes social media, understands internet culture in real time, and knows how to turn trends into brand-building moments.
 
 
 We&rsquo;re looking for someone who combines creative instincts with strategic thinking. You&rsquo;ll be responsible for developing viral content concepts, creating and producing engaging TikTok-first content, and building a thoughtful social strategy that drives awareness, engagement, and brand affinity. You&rsquo;ll also own the content calendar, ensuring every piece of content reflects Vivrelle&rsquo;s brand voice while delivering value to our audience.
 
 
 This role is ideal for someone who is equal parts creator, strategist, trend forecaster, and storyteller.
 
 
 
 This is an NYC based role. We are currently not accepting remote applicants.
 
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Own and execute Vivrelle&rsquo;s TikTok content strategy, with a focus on growth, engagement, and brand awareness.
 </li>
 <li>
 Conceptualize, create, film, edit, and publish high-performing short-form content across TikTok and Instagram Reels.
 </li>
 <li>
 Stay ahead of trends, platform updates, creator movements, and cultural moments to identify opportunities for timely, relevant content.
 </li>
 <li>
 Develop creative concepts designed to maximize reach, engagement, and viral potential while remaining authentic to the Vivrelle brand.
 </li>
 <li>
 Build and manage a strategic content calendar that balances trend-driven content, brand storytelling, product features, membership education, and community engagement.
 </li>
 <li>
 Ensure all content consistently reflects Vivrelle&rsquo;s voice, aesthetic, and positioning within the luxury space.
 </li>
 <li>
 Analyze performance metrics and social insights to continuously optimize content strategy.
 </li>
 <li>
 Collaborate cross-functionally with marketing, partnerships, membership, and creative teams to support key campaigns and launches.
 </li>
 <li>
 Identify emerging content formats and experiment with new approaches to keep Vivrelle at the forefront of social media innovation.
 </li>
 <li>
 Engage with creators, influencers, and the broader social community to help build brand relevance and conversation.
 
 
 
 </li>
 </ul>
 
 Requirements For Consideration
 
 
 
 <ul>
 <li>
 3+ years of experience managing social media for a brand, agency, media company, or creator.
 </li>
 <li>
 Deep understanding of TikTok, Instagram Reels, and the evolving social media landscape.
 </li>
 <li>
 Proven track record of creating content that drives meaningful engagement and audience growth.
 </li>
 <li>
 Exceptional content ideation and storytelling skills.
 </li>
 <li>
 Strong understanding of social strategy, content planning, and performance analytics.
 </li>
 <li>
 Experience filming and editing short-form video content.
 </li>
 <li>
 Ability to move quickly, adapt to trends, and execute ideas efficiently.
 </li>
 <li>
 Strong organizational skills and attention to detail.
 </li>
 <li>
 Passion for fashion, luxury, lifestyle, and consumer brands is a plus.
 
 
 
 </li>
 </ul>
 
 What Success Looks Like
 
 
 
 <ul>
 <li>
 Vivrelle consistently shows up in relevant social conversations and cultural moments.
 </li>
 <li>
 Content feels both trend-aware and distinctly on-brand.
 </li>
 <li>
 The social calendar is proactive, strategic, and aligned with broader business objectives.
 </li>
 <li>
 High-performing content regularly drives engagement, reach, community growth, and brand awareness.
 </li>
 <li>
 Vivrelle continues to establish itself as a leading voice in luxury, fashion, and membership culture on social media.
 
 
 
 </li>
 </ul>
 
 What You'll Love About Vivrelle:
 
 
 
 Opportunity to join an innovative brand reshaping luxury consumption
 
 
 Medical, Dental and Vision Insurance
 
 
 401k Program
 
 
 Parental Leave: 6-12 weeks fully paid (pending tenure)
 
 
 Citi Bike, Kindbody, Peloton &amp; Talk Space membership discounts
 
 
 WFH flexibility, 15+ days of PTO, Birthday PTO
 
 
 Bi-Annual Performance Reviews &amp; Compensation assessments
 
 
 Access to our luxury closet, of course 😉
 
 
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
</div>

Manager, TikTok & Content Strategy (Social Media)

Beauty by Imagination

Manager, TikTok Shop &amp; Social CommerceLocation: hybrid, NYC Reports To: Sr Director, eCommerce Type: Full-Time, ExemptRole OverviewBeauty by Imagination is seeking a Manager, TikTok Shop &amp; Social Commerce to own and scale TikTok Shop across the company&rsquo;s portfolio of professional beauty and personal care brands: Bio Ionic, Wet Brush, Ouidad, and Goody. This role is responsible for: storefront operations, affiliate program management in partnership with Social teams, TikTok Shop campaign execution, performance analytics, and cross-channel coordination.TikTok Shop is one of our fastest-growing channels. The ideal candidate combines hands-on platform expertise with a performance-marketing mindset. Someone who understands what drives Shop conversions, can support the building and retention of a high-performing affiliate network, and connects content decisions to measurable business outcomes. This person will work closely with internal Growth Marketing, DTC, Amazon and Integrated Marketing teams, as well as external agency partners, to ensure TikTok Shop operates in lockstep with the broader omnichannel strategy.Key Responsibilities Include:1. TikTok Shop Operations &amp; Storefront Management<ul><li>Own day-to-day TikTok Shop operations across all four brands, including product catalog management, pricing, promotional setup, and inventory alignment.</li><li>Manage Combined Listings, variant consolidation, and listing architecture across SKUs to maximize discoverability and conversion.</li><li>Ensure all product detail pages are optimized with compelling titles, descriptions, imagery, and video content aligned to TikTok-native best practices.</li><li>Monitor storefront health metrics (shop score, fulfillment SLAs, policy compliance) and resolve issues proactively.</li><li>Stay current on TikTok Seller Center updates, new features, policy changes, and GMV Max capabilities&mdash;and act on them quickly.</li></ul>2. Affiliate &amp; Creator Program Management<ul><li>Build, manage, and scale the TikTok Shop affiliate program across Open Collaboration and Targeted Collaboration models.</li><li>Partner with Integrated Marketing team to recruit, vet, activate, and retain a high-performing creator network; Own sample to conversion, creator retention rates and content posting rates.</li><li>Develop and optimize commission structures and incentive tiers that balance creator attraction with margin protection (typical range: 10&ndash;20% by category).</li><li>Work closely with agency partners to scale affiliate outreach and manage creator pipelines at volume.</li><li>Coordinate with the broader Growth Marketing and Influencer teams to align Shop affiliates with paid whitelisting strategy and Spark Ads amplification.</li><li>Track affiliate performance by creator tier, content type, and product; identify top performers and build retention programs around them.</li></ul>3. Content &amp; Creative Strategy<ul><li>Partner with creators and internal teams to develop Shop-native content (shoppable videos, LIVE shopping events, product demonstrations) that drives discovery and conversion.</li><li>Identify high-converting hooks, formats, and narratives; build a systematic testing framework to continuously improve content performance.</li><li>Operationalize a UGC-to-paid media pipeline, repurposing top-performing creator content into Spark Ads and partnership ads across social platforms.</li><li>Partner with internal teams to develop and maintain creator briefs that communicate brand guidelines, compliance requirements (FTC disclosure, health claims restrictions), and content best practices.</li><li>Support internal teams on TikTok LIVE strategy and execution where applicable, including scheduling, creator coordination, and post-event performance analysis.</li></ul>4. Campaign Execution &amp; Promotional Calendar<ul><li>Plan, launch, and manage TikTok Shop campaigns including discounts, flash sales, product drops, bundling strategies (e.g., tools + brushes, curly routines), and TikTok promotional events.</li><li>Own the monthly TikTok Shop promotional calendar and ensure alignment with DTC, Amazon, and Retailer.com calendars to maintain pricing consistency and avoid channel conflict.</li><li>Execute campaign calendars in partnership with internal teams and agency partners; ensure all campaigns are set up accurately and on time.</li><li>Manage TikTok Shop Ads (including GMV Max campaigns) in coordination with the Paid Media team to optimize holistic ROAS across organic, affiliate, and paid traffic streams.</li></ul>5. Performance Analytics &amp; Reporting<ul><li>Own TikTok Shop performance reporting across all brands, tracking GMV, conversion rate, AOV, affiliate-driven revenue, ROAS, content performance, and traffic sources.</li><li>Develop and maintain a weekly reporting template; surface insights with clear, actionable recommendations.</li><li>Monitor and report on the TikTok Shop halo effect on Amazon branded search, DTC traffic, and overall demand signals as part of BBI&rsquo;s cross-channel attribution framework.</li><li>Track monthly budgets, commission spend, and promotional ROI; ensure channel profitability targets are met.</li><li>Monitor the competitive landscape, platform trends, and emerging best practices; bring forward-looking recommendations to leadership.</li></ul>6. Cross-Functional Coordination &amp; Platform Partnership<ul><li>Collaborate with DTC, Amazon, Growth Marketing, Paid Media, and Brand teams to ensure TikTok Shop strategy is integrated into the broader omnichannel plan.</li><li>Troubleshoot order and customer experience issues in partnership with Operations and Customer Service teams.</li><li>Liaise with TikTok platform account teams to unlock new initiatives, beta programs, media opportunities, and category-specific support.</li><li>Manage agency partner relationships, ensuring clear scopes of work, performance accountability, and efficient resource allocation.</li></ul>Required Qualifications<ul><li>Bachelor's Degree in Business, Marketing or related field.</li><li>3&ndash;5+ years of experience in e-commerce, social commerce, or digital marketing, with at least 2 years of hands-on TikTok Shop management (Seller Center, Affiliate Center, Shop Ads).</li><li>Demonstrated experience building and scaling affiliate/creator programs with measurable GMV and ROI outcomes.</li><li>Strong understanding of the TikTok Shop ecosystem: affiliate commission models (Open vs. Targeted Collaboration), Spark Ads, GMV Max, LIVE shopping, and platform compliance requirements.</li><li>Proven ability to connect content and creator strategy to business outcomes&mdash;not just impressions, but conversion rate, AOV, and channel profitability.</li><li>Experience managing agency partners and external vendor relationships with clear performance accountability.</li><li>Strong analytical skills; proficiency with TikTok Seller Center analytics, TikTok Ads Manager, and familiarity with cross-channel attribution concepts.</li><li>Excellent project management and organizational skills; ability to manage multiple campaigns and brands simultaneously without dropping details.</li><li>Effective communicator and collaborator across creative, analytical, operational, and executive stakeholders.</li><li>Comfortable working in fast-paced, execution-driven environments where platform dynamics shift quickly.</li></ul>Preferred Qualifications<ul><li>Experience in beauty, personal care, or CPG categories.</li><li>Background in influencer marketing, growth marketing, or performance media.</li><li>Familiarity with Shopify, and DTC e-commerce metrics (MER, CAC, LTV).</li><li>Multi-brand or portfolio management experience.</li></ul>This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. Employer reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.This is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Pay: $90,000.00 - $100,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Parental leave</li><li>Vision insurance</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Work Location: Hybrid remote in New York, NY 10003

Manager, TikTok Shop & Social Commerce

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