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marketing specialist

GROWTH MEDIA GROUP

An Education &amp; Study Abroad Consultancy is seeking a dynamic, confident, and enthusiastic Marketing Specialist to join our growing Study Abroad &amp; Student Visa Consultancy team. This role is ideal for fresh graduates or early-career professionals who are passionate about marketing, student engagement, and helping students explore international education opportunities. The successful candidate will be responsible for executing marketing campaigns, managing social media presence, building relationships with educational institutions, engaging with prospective students, and supporting business growth initiatives.Location: DHA Phase 4, Lahore (Onsite)Experience: Fresh Graduates to 6 MonthsPreferred Candidate: FemaleKey Responsibilities<ul><li>Provide creative direction to designers for social media campaigns and ensure brand consistency.</li><li>Manage social media platforms, content calendars, audience engagement, and campaign execution.</li><li>Recruit, train, and manage brand ambassadors to strengthen brand awareness and outreach.</li><li>Prepare weekly reports on marketing performance, campaign effectiveness, and growth opportunities.</li><li>Collect, organize, and analyze student data to improve outreach and engagement strategies.</li><li>Build partnerships with schools, colleges, universities, and educational institutions.</li><li>Conduct follow-up calls with prospective students and assist them throughout the inquiry process.</li><li>Attend university trainings and workshops to stay updated on trends and program information.</li><li>Design and manage internship programs for students interested in international opportunities.</li></ul>Required Skills &amp; Competencies<ul><li>Strong communication and interpersonal skills</li><li>Knowledge of social media marketing and digital engagement</li><li>Excellent organizational and reporting abilities</li><li>Ability to multitask and manage multiple priorities</li><li>Creative thinking and problem-solving skills</li></ul>Preferred Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field</li><li>Previous experience in marketing, social media management, or student engagement preferred</li></ul>Candidate Requirements &amp; Selection Criteria<ul><li>Please avoid considering candidates from the same industry background.</li><li>Fresh graduates can be considered, provided they possess excellent communication skills, a strong academic background, and demonstrate professionalism and confidence.</li><li>Candidates from reputable universities such LUMS, FAST, LSE, NUST, COMSATS, UET, IBA, GIKI, Bahria University, and other well-recognized institutions will be preferred.</li></ul>Pay: Rs60,000.00 - Rs70,000.00 per monthApplication Question(s):<ul><li>Are you willing to work onsite in DHA Phase 4, Lahore?</li><li>Are you comfortable making follow-up calls and speaking with prospective students daily?</li><li>Are you comfortable appearing in meetings, events, and student engagement activities?</li><li>Do you have experience in the following domains?</li></ul>Social Media Management Customer Service Telemarketing Student Counseling Event Management Digital MarketingEducation:<ul><li>Bachelor's (Required)</li></ul>Work Location: In person

Marketing Specialist (Female)

HR Ways

Client company introduction: ﻿A smart lead generation and marketing platform built to automate engagement and drive growth.Position OverviewWe are seeking a Mobile App Performance Marketing Specialist to manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads. You will focus on driving app installs, engagement, and measurable ROI. Key Responsibilities Campaign Management<ul><li>Execute and optimize mobile app install campaigns across Meta, Google, and TikTok</li><li>Manage budgets to maximize ROAS and minimize CPI</li><li>Run A/B tests on ad copy, creatives, audiences, and deep linking</li><li>Optimize for post-install events: registrations, purchases, subscriptions, retention</li></ul>Analytics &amp; Attribution<ul><li>Use AppsFlyer or similar MMPs to track attribution and analyze user behavior</li><li>Implement deep linking and attribution models</li><li>Monitor KPIs: CPI, CPA, retention, ARPU, LTV, ROI</li><li>Provide data-driven recommendations to improve performance</li></ul>Creative Development<ul><li>Create mobile-first ad creatives: app preview videos, playable ads, vertical formats</li><li>Analyze creative performance and iterate based on data</li><li>Test and optimize app store assets in coordination with ASO</li></ul>Optimization &amp; Scaling<ul><li>Monitor campaigns and make real-time optimizations</li><li>Scale successful campaigns while maintaining efficiency</li><li>Implement SDK integration, conversion tracking, and event mapping</li><li>Stay current with platform updates and privacy changes ATT, SKAdNetwork)</li></ul>Required Qualifications<ul><li>Experience: 2 to 4 years managing mobile app performance campaigns with proven results</li><li>Platform Expertise: Deep knowledge of Meta Ads, Google App Campaigns, and TikTok Ads</li><li>Analytics: Proficiency with AppsFlyer or similar MMPs</li><li>App Marketing: Understanding of mobile app funnel, user acquisition, and ASO</li><li>Creative Skills: Experience with mobile-first content creation (vertical videos, playable ads)</li><li>Technical: Familiarity with SDK integration, mobile tracking, and deep linkingMobile App Performance Marketing Specialist1</li><li>Analytical: Strong problem-solving skills focused on mobile metrics</li></ul>Preferred Qualifications<ul><li>Meta Blueprint or Google Ads certifications</li><li>Experience with iOS and Android app marketing</li><li>Knowledge of mobile privacy frameworks ATT, SKAdNetwork)</li><li>Understanding of ASO and mobile retention campaigns</li><li>Experience with Apple Search Ads or other mobile ad platforms</li></ul>Other Details﻿﻿:<ul><li>Experience: 2 - 4 years</li></ul>Work Timings: 10am-6pmWork Days: Monday- FridayWork Mode: ﻿RemoteLocation: DHA Phase 3, Lahore<ul><li>﻿About HR Ways: &quot;HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world.</li></ul>Pay: Rs150,000.00 - Rs200,000.00 per monthWork Location: Remote

Performance Marketing Specialist

Prime System Solutions

<div>
 Prime System Solutions is looking for a results-driven and analytically sharp Performance Marketing Specialist to lead all paid media and growth marketing initiatives across digital platforms. The ideal candidate will have 3-5 years of experience in performance or digital marketing, blending technical precision with creative insight &mdash; capable of managing budgets, interpreting data, and leveraging AI-driven tools and algorithms to improve performance, personalization, and profitability across Google, Meta, YouTube, TikTok, Snapchat, and emerging AI-powered advertising ecosystems.
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 Paid Media Strategy &amp; Execution
 
 
 
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 Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Snapchat, Pinterest, Bing, TikTok, and programmatic/display platforms
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 Develop and implement AI-assisted performance strategies using automation, predictive audiences, and machine-learning bidding models
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 Launch and manage Performance Max, Advantage+, and Smart Shopping campaigns to maximize ROI and reach
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 Conduct audience segmentation and retargeting using data, lookalike, and intent-based targeting
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 Execute and document structured A/B and multivariate testing for creatives, landing pages, and ad copy
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 Ensure pixel, event, and conversion tracking is accurate via GTM and GA4
 
 
 </li>
 </ul>
 
 Analytics, Optimization &amp; Dashboards
 
 
 
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 Monitor and analyze campaign data through GA4, Meta Ads Manager, TikTok Ads Manager, and Looker Studio
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 Build interactive dashboards for leadership visibility on KPIs such as CTR, CPC, CPA, ROAS, LTV, and retention
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 Identify performance trends and algorithmic shifts affecting reach, conversions, or CPMs &mdash; and adjust bidding and targeting strategies accordingly
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 Use AI-powered analytics tools for forecasting, anomaly detection, and creative performance scoring
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 Provide weekly and monthly reports with insights, learnings, and actionable next steps
 
 
 </li>
 </ul>
 
 Budget Management &amp; Forecasting
 
 
 
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 Manage daily and monthly ad budgets to ensure optimal pacing and efficiency across channels
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 Create accurate spend forecasts and profitability projections
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 Continuously analyze return metrics to inform scaling and re-allocation decisions
 
 
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 Cross-Functional Collaboration
 
 
 
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 Partner with creative, content, and SEO teams to align messaging and visual direction with product objectives
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 Collaborate with the product marketing team for offer positioning, funnel optimization, and customer journey mapping
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 Work with the development and analytics teams to troubleshoot tracking or conversion discrepancies
 
 
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 AI &amp; Emerging Platform Integration
 
 
 
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 Stay ahead of AI-driven advertising developments including Meta Advantage+, Google PMax, and TikTok Smart Optimization
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 Experiment with AI content generation tools (image, video, and copy) to scale creative output responsibly
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 Build and optimize AI-powered digital stores on platforms like Meta Shops, TikTok Shop, and Shopify AI, ensuring automated catalog feeds and dynamic ads are functioning seamlessly
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 Evaluate new commerce integrations, API connections, and automation frameworks to reduce manual work and enhance speed-to-market
 
 
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 </ul>
 
 Continuous Learning &amp; Innovation
 
 
 
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 Keep up with ad algorithm changes, privacy updates, cookie-less tracking, and attribution evolutions
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 Explore emerging paid channels, AI predictive bidding, and conversion APIs
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 Benchmark competitors and run controlled experiments to validate new tactics
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 Contribute to internal playbooks, training sessions, and knowledge-sharing for the marketing team
 
 
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 </ul>
 
 
 Requirements
 
 
 
 
 
 Must Have
 
 
 
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 Bachelor's degree in Marketing, Business, or a related field
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 3-5 years of experience in performance or digital marketing, preferably within e-commerce or wellness
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 Proficiency in Google Ads, Meta Ads Manager, GA4, GTM, and Looker Studio
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 Solid understanding of PPC, remarketing, audience segmentation, and conversion optimization
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 Strong analytical and troubleshooting skills with high attention to detail
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 Ability to interpret data, manage multiple campaigns, and meet deadlines in a fast-paced environment
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 Demonstrated comfort with AI tools, automation platforms, or dynamic ad solutions
 
 
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 </ul>
 
 Nice to Have
 
 
 
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 Experience with programmatic/display buying and LinkedIn or TikTok Ads
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 Familiarity with Shopify, WooCommerce, or other CMS/e-commerce tools
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 Knowledge of server-side tracking, conversion APIs, or custom automation scripts
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 Exposure to CRO and heat-mapping tools (Hotjar, VWO, Optimizely)
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 Google or Meta certifications preferred
 
 
 </li>
 </ul>
 
 
 Benefits
 
 
 
 
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 Market Competitive Salary
 </li>
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 OPD
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 IPD
 
 
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 </ul>
 
 
 Requirements
 
 
 
 
 
 Benefits
 
</div>

ibex

<div>
 
 We are looking for a detail-oriented
 
 Marketing SEO Analyst
 
 to join our team. The ideal candidate will be responsible for optimizing website content, conducting keyword research, analyzing SEO performance, and implementing strategies to improve search engine rankings. You will work closely with the marketing team to drive organic traffic and enhance online visibility.
 
 
 &nbsp;
 
 
 Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
 
 
 -Conduct keyword research using various tools (like Keyword Planner,SEM Rush and Moz)
 
 
 -Track important SEO metrics including organic traffic, conversion rates and time spent on page
 
 
 -Update older content and add effective calls to action (CTAs) to improve user engagement. Report on performance metrics comparing them to our SEO goals and benchmarking data
 
 
 -Optimize pages for mobile
 
 
 -Implement link building strategies and manage backlinks to build online authority
 
 
 -Follow SEO trends and stay up-to-date with new tools and practices
 
 
 -Work experience as an SEO Analyst or similar digital marketing role and Expertise in Google Analytics
 
 
 -Familiarity with keyword research and management tool
 
 
 -Understanding of ranking factors and search engine optimization practices
 
 
 -Strong analytical skills
 
 
 -Strong understanding of good and white hat backlinks practices
 
 
 -Build high-quality and high-authority backlinks
 
 
 -Create weekly and monthly reports
 
 
 &nbsp;
 
 
 Minimum Bachleors
 
</div>

Digital Marketing Specialist

EveryCo

We are looking for a results-driven Digital Marketing &amp; SEO Specialist to manage and optimize our online marketing campaigns. The ideal candidate should have hands-on experience in Meta Ads, Google Ads, SEO, and e-commerce marketing with a focus on increasing sales, improving ROAS, and growing organic traffic.ResponsibilitiesDigital Marketing<ul><li>Manage and optimize Facebook &amp; Instagram ad campaigns.</li><li>Create, test, and scale advertising campaigns.</li><li>Monitor ROAS, CPA, CTR, CPC, and conversion performance.</li><li>Audience research and retargeting setup.</li><li>Plan promotional campaigns and sales events.</li></ul>SEO<ul><li>Perform keyword research and competitor analysis.</li><li>Optimize product pages, collections, and website content.</li><li>Improve on-page SEO and technical SEO.</li><li>Build and execute backlink strategies.</li><li>Monitor website rankings and organic traffic growth.</li></ul>Analytics &amp; Reporting<ul><li>Track performance using Google Analytics and Search Console.</li><li>Generate weekly and monthly reports.</li><li>Identify opportunities for improving conversion rates and website performance.</li></ul>E-commerce Marketing<ul><li>Work closely with graphic designers and content creators.</li><li>Improve product visibility and conversion rates.</li><li>Suggest landing page and website improvements.</li></ul>Requirements<ul><li>Minimum 2 years of experience in Digital Marketing &amp; SEO.</li><li>Strong experience with Meta Ads Manager.</li><li>Experience with Google Ads.</li><li>Knowledge of Google Analytics and Search Console.</li><li>Experience in keyword research and SEO tools.</li><li>Strong analytical and reporting skills.</li><li>Ability to work independently and achieve performance targets.</li></ul>Preferred Skills<ul><li>Shopify SEO experience.</li><li>E-commerce marketing experience.</li><li>Basic knowledge of conversion rate optimization (CRO).</li></ul>Pay: Rs40,000.00 - Rs70,000.00 per monthApplication Question(s):<ul><li>Are you Located in Lahore ?</li></ul>Work Location: In person

Digital Marketing & SEO Specialist

Bayut KSA - بيوت السعودية

<div>
 
 
 Job Overview
 
 
 
 We are looking for a results-driven Performance Marketing Specialist with strong expertise in Google Ads to lead and optimize paid media campaigns across multiple channels. The ideal candidate will have a data-driven mindset, hands-on experience with campaign execution, and a passion for driving high-quality leads and maximizing ROI.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 - Plan and run paid campaigns across Search, Display, YouTube, Discovery, and Performance Max
 
 
 - Continuously improve campaigns by refining audiences, bidding, and conversion strategies
 
 
 - Set up and manage tracking through Google Tag Manager, making sure all events and conversions are recorded correctly
 
 
 - Create and manage remarketing campaigns to re-engage both new and returning audiences
 
 
 - Keep a close eye on daily spend, campaign performance, and lead quality, and spot areas that need improvement
 
 
 - Work closely with content and design teams to make ads more engaging and improve click-through rates
 
 
 - Partner with analytics teams to understand performance data and adjust budgets based on what&rsquo;s working best
 
 
 - Research competitors and keywords to find new growth opportunities
 
 
 - Stay updated with the latest features and best practices in Google Ads and GA4
 
 
 
 Required Skills &amp; Experience
 
 
 
 - 5+ years of hands-on experience managing Google Ads campaigns (Search, Display, Video, Performance Max)
 
 
 - Strong working knowledge of Google Ads Editor, Google Analytics, GTM, and GA4
 
 
 - Proven ability to drive conversions and lower cost per lead, especially in B2B or SaaS environments
 
 
 - Good understanding of remarketing and how marketing funnels work
 
 
 - Comfortable working with data and reporting using Excel or Google Sheets
 
 
 - Google Ads or Analytics certifications are a plus
 
 
 
</div>

AM - Digital & Performance Marketing

Beta Technologies SMC Private Limited

Job Title: Google Ads Specialist (PPC Expert)Company: Beta Technologies SMC (Private Limited)Shift Timing: Night Shift (6:00 PM &ndash; 3:00 AM) Education Requirement: Minimum Matriculation Employment Type: Full-TimeAbout Beta TechnologiesBeta Technologies is a leading and fast-growing digital company providing innovative technology and marketing solutions to clients worldwide. We believe in empowering people through technology, teamwork, and professional growth.We are currently hiring Customer Sales Representatives who are enthusiastic, hardworking, and ready to excel in a fast-paced sales environment.Job Responsibilities ✅ Create, manage, and optimize Google Ads campaigns ✅ Conduct keyword research and competitor analysis ✅ Monitor campaign performance and prepare reports ✅ Improve conversion rates and reduce cost-per-click (CPC) ✅ Manage Search, Display, Remarketing, and Performance Max campaigns ✅ Track and analyze campaign metrics using Google Analytics and other toolsParticipate in ongoing sales training to improve communication and closing skills. Requirements &amp; Skills✔ Experience with Google Ads campaign management ✔ Strong understanding of PPC advertising strategies ✔ Knowledge of Google Analytics and conversion tracking ✔ Analytical mindset with excellent problem-solving skills ✔ Ability to work independently and meet performance goalsJob Types: Full-time, FresherPay: Rs50,000.00 - Rs100,000.00 per monthWork Location: In person

Google Ads Specialist (PPC Expert)

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218 marketing specialist jobs In Lahore

Marketing Specialist (Female)

Performance Marketing Specialist

Performance Marketing Specialist

Digital Marketing Specialist

Digital Marketing & SEO Specialist

AM - Digital & Performance Marketing

Google Ads Specialist (PPC Expert)