marketing specialist

senior brand designer

associate director, social video Jobs in New York

associate director, social video

communications intern - strategy, impact & communications Jobs in New York

communications intern - strategy, impact & communications

content and social media senior specialist Jobs in New York

content and social media senior specialist

senior strategist social marketing strategy

Dentsu

<div></div><div><div>Job Description:</div><div>
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with dentsu&rsquo;s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.</div><div></div><div>
We're looking for a Senior Strategist, Social Marketing &amp; Strategy to join our team and help push social creative strategy.</div><ul><li>
You're a collaborator who combines creative content ideas with smart social media strategies to achieve our goals.</li><li>
You'll manage other team members, and lead internal and client meetings.</li><li>
You'll deliver ongoing thought leadership to our teams and clients by identifying problems and finding solutions.</li><li>
You'll deliver briefs full of insights, inspiration and updates based on creative feedback and help translate that work into social creative.</li><li>
You know how to find the insight and when to implement it.</li><li>
You understand our client's industry and category, and have a POV after auditing industry examples and trends, such as memes, formats, cultural insights, and new social platforms.</li><li>
You'll partner with the creative team to push creativity and make sure it aligns with the strategy.</li><li>
You'll build knowledge on the macro/micro forces that influence our client's business.</li><li>
You'll report to the Group Director, Social Marketing &amp; Strategy.</li></ul><div></div><div>
Qualifications</div><ul><li>
6 years minimum experience, some of that at an advertising agency</li><li>
Bachelors in Advertising, Marketing or related field, required; in lieu of degree, equivalent experience in a relevant field required</li><li>
Expertise in and love for the social space</li><li>
Excited by the internet, love that it's ever-changing, and understand how to apply this to clients</li><li>
Experience as the daily lead on client businesses and developing client relationships</li><li>
Experience managing and mentoring younger talent</li></ul><div></div><div>
#LI-Hybrid</div><div>
#LI-MS5</div><div></div><div>
Additional Information</div><div>
At dentsu, we believe great work happens when we&rsquo;re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.</div><div></div><div>
The annual salary range for this position is $78,000 - $126,500. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.</div><div></div><div>
Benefits available with this position include:</div><ul><li>Medical, vision, and dental insurance,</li><li>Life insurance,</li><li>Short-term and long-term disability insurance,</li><li>401k,</li><li>Flexible paid time off,</li><li>At least 15 paid holidays per year,</li><li>Paid sick and safe leave, and</li><li>Paid parental leave.</li></ul><div></div><div>
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit <div>www.dentsubenefitsplus.com</div>.</div><div></div><div>
To begin the application process, please click on the &ldquo;Apply&rdquo; button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.</div><div></div><div>
Location:</div>
New York<div></div><div>
Brand:</div>
Dentsu Creative<div></div><div>
Time Type:</div>
Full time<div></div><div>
Contract Type:</div>
Permanent<div></div><div><div><div>
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.</div></div><div></div><div><div><br>
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to <div>ApplicantAccommodations@dentsu.com</div> by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.</div></div></div></div>

Senior Strategist, Social Marketing & Strategy

<div></div><div><div>Job Description:</div><div>
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with dentsu&rsquo;s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.</div><div></div><div>
We are looking to add a Manager, Social Marketing &amp; Strategy to our team.</div><ul><li>
You love digging into the insights and conversations that help fuel the larger social media story.</li><li>
You will use the latest social strategies that best represent the brand in the social space, ensuring the brand voice is carried out across all of their social media channels while driving performance.</li><li>
You are passionate about the changing world of social marketing, conversations in culture and all things social media.</li><li>
You are aware of the latest trends across social platforms and recognize the impact of social marketing in an overall marketing strategy.</li><li>
You will be responsible for content calendars, publishing content and community engagement excites you.</li><li>
You can demonstrate knowledge of all major social media platforms, enjoy testing new ones, and have a history of growing social media accounts.</li><li>
You understand how to make content work for different audiences and different platforms.</li><li>
You can identify response opportunities for our clients on social and know when to escalate/engage further.</li><li>
You will report to the Senior Strategist, Social Marketing &amp; Strategy.</li></ul><div></div><div>
Qualifications</div><ul><li>
2 years minimum professional experience in marketing, social media or digital strategy</li><li>
Knowledge of social listening platforms (i.e., Sprinklr or Sysomos) and have campaign reporting experience by gathering inputs across a variety of departments</li><li>
Collaborative and creative</li><li>
Knowledge of Adobe Creative Suite</li><li>
Bachelors in Advertising, Marketing or related field, required; in lieu of degree, equivalent experience in a relevant field required</li></ul><div></div><div>
#LI-Remote</div><div>
#LI-MS5</div><div></div><div>
Additional Information</div><div>
At dentsu, we believe great work happens when we&rsquo;re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.</div><div></div><div>
The annual salary range for this position is $59,000 - $96,025. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.</div><div></div><div>
Benefits available with this position include:</div><ul><li>Medical, vision, and dental insurance,</li><li>Life insurance,</li><li>Short-term and long-term disability insurance,</li><li>401k,</li><li>Flexible paid time off,</li><li>At least 15 paid holidays per year,</li><li>Paid sick and safe leave, and</li><li>Paid parental leave.</li></ul><div></div><div>
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit <div>www.dentsubenefitsplus.com</div>.</div><div></div><div>
To begin the application process, please click on the &ldquo;Apply&rdquo; button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.</div><div></div><div>
Location:</div>
New York<div></div><div>
Brand:</div>
Dentsu Creative<div></div><div>
Time Type:</div>
Full time<div></div><div>
Contract Type:</div>
Permanent<div></div><div><div><div>
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.</div></div><div></div><div><div><br>
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to <div>ApplicantAccommodations@dentsu.com</div> by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.</div></div></div></div>

Manager, Social Marketing & Strategy

VaynerMedia

<div>
 <strong>
  ABOUT VAYNERX
  <br/>
  <br/>
 </strong>
 VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
 <br/>
 <br/>
 <strong>
  ABOUT THE SASHA GROUP
  <br/>
  <br/>
 </strong>
 Hi, we're
 <strong>
  The Sasha Group
 </strong>
 . We create relevance to grow brands of all sizes. We believe in "social at the center" integrated marketing and the consumer inspires everything we do. We move at the speed of culture and our model is designed to drive business impact from creative production to media placement.
 <br/>
 <br/>
 <strong>
  That's where you come in.
  <br/>
  <br/>
 </strong>
 <strong>
  Key areas of Responsibility
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Autonomously ideate large volumes of content across multiple media platforms and tools, with informed guidance from creative leadership
  </li>
  <li>
   Create content that makes impactful connections with consumers, measured by attention metrics (likes, comments, etc).
  </li>
  <li>
   Cull for insights based on real-time response/reaction to live content on social pages, and adapt content based on these learnings
  </li>
  <li>
   Collaborate with your teammates and cross functional departments on rapid fire requests and tight timelines
  </li>
  <li>
   Collaborate with teammates, including Post Creative Strategist, to craft community management responses and engagements
  </li>
  <li>
   Attend creative brainstorms, kick offs, and team meetings contributing ideas and design strategy formulation
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Experience / Knowledge Required
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Video / writing / art / design education OR equivalent creative experience, with a demonstrable passion for making creative content on a spectrum of media platforms - social, streaming, AR, music, film, interactive, etc.
  </li>
  <li>
   Videography/Photography: DSLR
  </li>
  <li>
   Editing: Final Cut / After Effects
  </li>
  <li>
   Writing: Google Docs / Word
  </li>
  <li>
   Art/Design: Adobe Suite / Google Slides / Canva
  </li>
  <li>
   Extraordinary content creation skills, capable of execution from start to finish, with a passion for various kinds of creative outlets including design, video, editing and writing
  </li>
  <li>
   Responsible, accountable, and self starter who demonstrates initiative
  </li>
  <li>
   Ability to collaborate with the individuals of an organization, fostering strong cross-functional teamwork and positive results.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Unsure if you meet the qualifications?
 </strong>
 We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
 <br/>
 <br/>
 <ul>
  <li>
   Exact compensation may vary based on skills, experience, and location.
  </li>
  <li>
   Employer-sponsored 401k with match
  </li>
  <li>
   Medical, Dental, and vision coverage
  </li>
  <li>
   Unlimited PTO
  </li>
  <li>
   Caregiver (Parental) Leave
  </li>
  <li>
   Health and Wellness benefits
   <br/>
   <br/>
  </li>
 </ul>
 Base Salary
 <br/>
 <br/>
 $55,000&mdash;$60,000 USD
</div>


Content Creator

Barry's

<div><p>We appreciate your interest in employment with Barry&rsquo;s! Barry&rsquo;s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department (people@barrys.com).</p><p></p><p><br>
Barry&rsquo;s is the Best Workout in the WorldTM&reg;. Founded in West Hollywood in 1998, it&rsquo;s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that&rsquo;s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.</p><p></p><p><br>
Please be aware that smoking is prohibited in all indoor areas of Barry&rsquo;s studios and corporate offices.</p><p></p><p><b><br>
About the role</b></p><p>
The Senior Manager, Acquisition Marketing is responsible for driving traffic, leads, and new client acquisition through high-performing, data-driven digital channels. This role will own the strategy and execution across Paid Media, SEO/SEM, and Co‑Op marketing initiatives, with a relentless focus on ROAS, CAC, and scalable growth.</p><p><br>
This leader will balance strategic planning with hands-on optimization, partnering closely with agencies and internal stakeholders to convert demand into measurable business results. The ideal candidate is analytical, performance-obsessed, and deeply experienced in acquisition marketing within a fast-paced, consumer-driven environment.</p><p></p><p><b><br>
What you'll do</b></p><p></p><p><b><br>
Acquisition Strategy &amp; Performance</b></p><ul><li>
Own the full-funnel acquisition strategy to drive qualified traffic, leads, and new client growth</li><li>
Establish and manage performance targets across ROAS, CAC, conversion rates, and customer lifetime value</li><li>
Continuously optimize channel mix, spend allocation, and testing roadmaps to maximize efficiency and scale</li></ul><h3 class="jobSectionHeader"><b>
Paid Media &amp; Co‑Op Marketing</b></h3><ul><li>
Lead planning, execution, and optimization of paid media across search, social, display, and emerging platforms</li><li>
Oversee agency partners to deliver integrated acquisition campaigns aligned to growth goals</li><li>
Manage co‑op marketing programs with partners to unlock incremental investment, increase reach, and improve performance efficiency</li></ul><h3 class="jobSectionHeader"><b>
SEO / SEM</b></h3><ul><li>
Own SEO and SEM strategy to drive sustainable, high-intent traffic and acquisition growth</li><li>
Partner with agencies and internal teams to optimize technical SEO, content strategy, and on‑page performance</li><li>
Continuously monitor keyword performance, bidding strategies, and search trends to improve acquisition outcomes</li></ul><h3 class="jobSectionHeader"><b>
Traffic, Leads &amp; Conversion Optimization</b></h3><ul><li>
Drive high-quality traffic and lead generation across all acquisition channels</li><li>
Partner with website and lifecycle teams to optimize landing pages, funnels, and conversion paths</li><li>
Champion A/B testing, experimentation, and CRO initiatives to improve conversion rates and acquisition efficiency</li></ul><h3 class="jobSectionHeader"><b>
Analytics, Reporting &amp; Insights</b></h3><ul><li>
Leverage analytics to evaluate performance across the acquisition funnel and customer lifecycle</li><li>
Track spend, forecast performance, and clearly report on the impact of acquisition investments</li><li>
Translate data into actionable insights to inform strategy, testing, and future investment decisions</li></ul><h3 class="jobSectionHeader"><b>
Cross‑Functional Collaboration</b></h3><ul><li>
Partner closely with Brand, Retail, and Operations teams to ensure acquisition efforts support broader business objectives</li><li>
Align acquisition strategies with studio-level priorities and local market needs where applicable</li><li>
Maintain strong relationships with external agency partners, ensuring accountability and performance excellence</li></ul><h3 class="jobSectionHeader"><b>
Innovation &amp; Growth</b></h3><ul><li>
Identify new channels, tools, and technologies to drive incremental acquisition growth</li><li>
Stay ahead of digital marketing trends, platform updates, and consumer behavior shifts</li><li>
Test and scale new acquisition opportunities while maintaining disciplined performance standards</li></ul><p><b>
Qualifications</b></p><ul><li>
4+ years of experience in website management, SEO, paid media, social media, and conversion rate optimization (CRO).</li><li>
Agency experience is preferred. Proven expertise managing a global consumer brand&rsquo;s website, with a track record of improving keyword rankings, user experience, and achieving business goals.</li><li>
Strong knowledge of technical SEO and website maintenance best practices.</li><li>
Hands-on experience managing digital media and performance marketing initiatives.</li><li>
Bachelor&rsquo;s degree in Marketing, Business Administration, or equivalent combination of education and experience.</li><li>
Excellent communication, organizational, and project management skills.</li><li>
Demonstrated success collaborating cross-functionally and partnering with senior leaders.</li><li>
Strong research skills and thorough knowledge of marketing best practices.</li><li>
Ability to adapt quickly and problem-solve in a fast-paced environment.</li><li>
Understanding of HTML, CSS, and JavaScript, with the ability to work effectively with developers on website enhancements.</li><li>
Proficiency with G Suite, Microsoft Office, WordPress, Meta Ads Manager, Google Ads, and Google Analytics.</li><li>
Familiarity with Canva, Klaviyo, and Tableau is a plus.</li></ul><br>
<b>
The pay range for this role is:</b><br>
90,000 - 90,000 USD per year(New York)</div>

Senior Manager, Acquisition Marketing

SKYZ US LLC

<p><b>Location:</b> One World Trade Center, NY</p><p>285 Fulton Street, New York, NY 10007</p><p><b>Employment Type:</b> Full-Time, in-person (three-month probationary period may apply; contract-based arrangements may be considered)</p><p><b>Application Deadline: </b>Until the position is filled</p><p>※ Please apply by <b>emailing directly to us</b> (see below). Thank you.</p><p><b>About SKYZ US, LLC</b></p><p><b>We build systems that grow companies.</b></p><p>Where Marketing, Development, and Consulting operate as one.</p><p>Most companies still treat lead generation, tech infrastructure, and intake as separate silos. SKYZ breaks those barriers.</p><p>By blending high intent marketing, custom CRM architecture, and data driven intake optimization, we create a unified growth engine that captures, tracks, and converts every opportunity&mdash;from the first click to the signed retainer.</p><p>To learn more about our firm, please visit our website at https://www.skyz-group.com</p><p><b>Job Overview (3 positions; please read carefully)</b></p><p><b>(1) Marketing Planning and Strategic Lead</b></p><p>This role integrates the responsibilities <b>brand strategy, campaign planning, team guidance and multi-channel execution </b>tolead and shape the firm&rsquo;s overall marketing direction. The ideal candidate is both a planner and an operator, someone who can translate insights into strategy, lead initiatives across teams, and ensure measurable business outcomes in a fast-growing international law firm environment.</p><p><b>Key Responsibilities</b></p><p><b>1. Strategic Planning &amp; Leadership</b></p><ul><li>Develop and execute comprehensive marketing strategies to support firmwide business goals.</li><li>Lead brand positioning, market visibility initiatives and long-term strategic planning.</li><li>Provide direction to marketing team members and ensure alignment with company objectives.</li><li>Oversee campaign planning across digital and traditional channels.</li></ul><p><b>2. Campaign &amp; Content Strategy</b></p><ul><li>Plan and manage integrated marketing campaigns to increase brand exposure and client acquisition.</li><li>Lead content planning, storytelling, and messaging strategies across website, social media and advertising.</li><li>Collaborate with attorneys and cross-functional teams to launch effective marketing initiatives.</li></ul><p><b>3. Project &amp; Team Management</b></p><ul><li>Manage day-to-day operations of the marketing team, delegate responsibilities and track performance.</li><li>Coordinate workflows with internal teams and external agencies to ensure seamless execution.</li><li>Mentor junior team members and cultivate a collaborative, high-performance work culture.</li></ul><p><b>4. Analytics &amp; Market Insights</b></p><ul><li>Analyze consumer behavior, industry trends, and competitive data to inform strategy.</li><li>Monitor marketing KPIs and provide actionable insights to improve ROI.</li><li>Prepare marketing performance reports and present key findings to leadership.</li></ul><p><b>Required Qualifications</b></p><ul><li>Minimum <b>4&ndash;5 years</b> of professional marketing experience, including <b>strategic planning</b> responsibilities.</li><li>At least <b>2 years</b> in a leadership or senior-level marketing role.</li><li>Proven experience executing multi-channel marketing campaigns.</li><li>Strong analytical, communication and organizational skills.</li><li>Demonstrated ability to meet deadlines and drive measurable business results.</li></ul><p><b>Preferred Skills and Experiences</b></p><ul><li>Experience in law firms, professional services or B2B marketing.</li><li>Proficiency with marketing analytics tools (Google Analytics, SEMrush, HubSpot, Tableau).</li><li>Background in brand strategy, content planning and performance measurement.</li><li>Experience managing budgets and overseeing cross-functional initiatives.</li><li>Strong presentation and stakeholder communication skills.</li></ul><p><b>(2) Digital Marketing Content Writer</b></p><p>This role focuses on <b>website planning, routine content creation and structured copywriting</b> rather than creative conceptual campaigns. The ideal candidate will help build and maintain user-friendly digital platforms while producing consistent content that supports SEO, user engagement and brand credibility.</p><p><b>Key Responsibilities</b></p><p><b>1. Website Planning and UX Support</b></p><ul><li>Plan and structure websites and landing pages based on UX and UI best practices.</li><li>Develop sitemaps, wireframes, navigation systems and content layouts.</li><li>Review website performance and recommend improvements for usability and clarity.</li><li>Work closely with SEO and design teams to ensure content alignment and optimization.</li></ul><p><b>2. Routine Content Creation and Copywriting</b></p><ul><li>Write and publish consistent content for websites, blogs and service pages.</li><li>Create structured copy that explains legal topics clearly and supports SEO goals.</li><li>Adjust tone and messaging to align with brand guidelines across digital channels.</li><li>Assist with drafting captions, posts, and basic promotional materials.</li></ul><p><b>3. Social Media and Engagement Support</b></p><ul><li>Produce and schedule posts or major social media platforms.</li><li>Support engagement through platform monitoring and community interactions.</li><li>Apply trending formats and data insights to improve visibility and reach.</li></ul><p><b>4. Performance Monitoring and Reporting</b></p><ul><li>Track website and social media metrics to identify areas for improvement</li><li>Provide data-driven recommendations based on user behavior and campaign insights</li><li>Coordinate with internal and external partners to ensure consistency in messaging</li></ul><p><b>Required Qualifications</b></p><ul><li>Bachelor&rsquo;s degree in marketing, communications, journalism, or a related field.</li><li><b>Minimum 2 years</b> of experience in website planning, content production or digital marketing.</li><li>Understanding of basic web technologies such as HTML, CSS and JavaScript.</li><li>Ability to create structured documentation including wireframes and sitemaps.</li><li>Strong writing skills with the ability to deliver clear and consistent copy.</li><li>Familiarity with major social media platforms and digital publishing workflows.</li></ul><p><b>Preferred Skills and Experiences</b></p><ul><li>Experience with CMS platforms such as WordPress or Drupal.</li><li>Understanding of accessibility practices and inclusive design.</li><li>Experience creating content for professional services, law firms or B2B industries.</li><li>Familiarity with SEO, Core Web Vitals, and website performance optimization.</li><li>Ability to manage multiple tasks, deadlines, and stakeholders without losing detail.</li><li>Experience supporting viral content or social growth strategies is a plus.</li></ul><p><b>(3) Google CPC Performance Marketer</b></p><p>This role focuses on <b>Google Ads (Search/Display), SEO/SEM optimization, keyword strategy, landing page performance and data-driven advertising execution</b>. The ideal candidate is detail-oriented, data-focused and able to turn insights into high-impact campaigns that generate quality leads for the firm.</p><p><b>Key Responsibilities</b></p><p><b>1. Google Ads Campaign Management</b></p><ul><li>Plan, launch, and optimize Google Search and Display campaigns focused on lead generation.</li><li>Conduct ongoing keyword research including negative keyword optimization.</li><li>Manage daily bidding, budget pacing, and ad placements to ensure maximum ROI.</li><li>Create testing variations for ad copy and improve CTR through structured A/B testing.</li></ul><p><b>2. SEO &amp; SEM Optimization</b></p><ul><li>Implement SEO best practices to increase website traffic and conversion potential.</li><li>Collaborate with the web/SEO team to improve rankings for high-intent legal keywords.</li><li>Utilize SEM techniques to enhance visibility and reduce cost-per-acquisition.</li></ul><p><b>3. Analytics, Tracking &amp; Reporting</b></p><ul><li>Monitor campaign performance using Google Ads Manager, Google Analytics and Google Tag Manager.</li><li>Set up and troubleshoot conversion tracking, event tracking, and attribution.</li><li>Provide weekly and monthly performance reports with actionable insights.</li><li>Analyze user behavior, market trends, and competitor strategies to guide campaign direction.</li></ul><p><b>4. Conversion &amp; Landing Page Optimization (CRO)</b></p><ul><li>Work with content and web teams to improve landing page quality scores and conversions.</li><li>Recommend improvements to layout, calls-to-action, content flow and mobile performance.</li><li>Conduct A/B tests and review heatmaps/session recordings (if applicable).</li></ul><p><b>5. Budget, Compliance &amp; Cross-Team Collaboration</b></p><ul><li>Ensure campaigns follow monthly budgets and meet Google Ads policy requirements.</li><li>Collaborate with attorneys, marketing strategists and cross-border operation teams.</li><li>Contribute to broader digital marketing initiatives that align with firmwide goals.</li></ul><p><b>Required Qualifications</b></p><ul><li>Bachelor&rsquo;s degree in marketing, communications, business, or a related field.</li><li><b>Minimum 2 years</b> of hands-on Google Ads experience (Search &amp; Display).</li><li>Strong proficiency with Google Ads Manager, Google Analytics and Google Tag Manager.</li><li>Demonstrated ability to optimize campaigns for measurable business outcomes.</li><li>Excellent analytical skills and ability to interpret performance data.</li><li>Strong written communication skills for ad copy creation and reporting.</li></ul><p><b>Preferred Skills and Experiences</b></p><ul><li>Google Ads Certification (Search/Display/Measurement) strongly preferred.</li><li>Experience managing CPC campaigns for law firms or B2B/professional services.</li><li>Familiarity with SEO fundamentals, search intent and funnel optimization.</li><li>Experience with CRO, landing page testing and UX principles</li><li>Proficiency with Looker Studio, Power BI, Tableau or similar visualization tools</li><li>Hands-on experience with GA4, heatmap tools, A/B testing platforms (Optimizely, VWO, etc.)</li></ul><p>If you are seeking exceptional growth opportunities with SKYZ US, please apply by sending your resume, cover letter, expected salary, visa status/work authorization and earliest start date to mkt@skyz-group.com. Only shortlisted candidates who provided all the requested information will be contacted.</p><p><b>Salary information</b>: $40,000~</p><p>(Adjustments based on skills, experience, and performance.)</p><p>※ Please indicate your desired salary in the application email.</p><p><b>How to Apply</b></p><p>Please send your <b>resume, cover letter, expected salary, visa status/work authorization and earliest start date</b> to <b>mkt@skyz-group.com</b>. For the email subject line, please include &ldquo;<b>NY Marketing Lead / Content Writer / Google CPC Marketer &ndash; [Your Name]</b>.&rdquo; Only shortlisted candidates who provided all the requested information will be contacted.</p><p>Job Type: Full-time</p><p>Pay: From $40,000.00 per year</p><p>Benefits:</p><ul><li>Paid time off</li></ul><p>Work Location: In person</p>

Marketing Department (3 Different Positions)

Trailborn Hotels

<div><p>Title: Regional Director of Marketing, West Coast (Remote)</p><p>
Rate of Pay: $100-$115k + Bonus</p><p>
Reporting: Vice President of Brand Marketing</p><p>
Location: West Coast Remote</p><p></p><p><br>
About Our Role:</p><p><i>
Our West Coast Regional Director of Marketing leads the strategy, execution, and optimization of marketing for our West Coast hotel portfolio, partnering with property teams, revenue management, brand marketing, and external partners to drive business results, expand brand awareness, and deliver on brand promises.</i></p><p>
About Our Values:</p><p><i>
We believe in guiding the adventure, saying yes to possibilities, and working together as one team. With excellence at our core and a touch of magic in every detail, we create experiences that are authentic, elevated, and unforgettable.</i></p><p>
Essential Functions:</p><p>
Portfolio Marketing Leadership</p><ul><li>
Lead marketing for a portfolio of properties, ensuring brand standards while leveraging local market opportunities</li><li>
Support new openings with launch and market activation plans</li></ul><p>
Strategy, Campaigns &amp; Programming</p><ul><li>
Develop annual and quarterly marketing plans aligned with revenue and guest experience goals</li><li>
Execute integrated campaigns, promotions, events, and programming in partnership with revenue, operations, Experience, and F&amp;B teams</li><li>
Create targeted email campaigns and on-property, digital, and social marketing</li></ul><p>
Partnerships, PR &amp; Community</p><ul><li>
Build local, regional, and distribution partnerships (including Marriott)</li><li>
Identify PR opportunities, support media visits, and strengthen community and tourism relationships</li></ul><p>
Digital Performance &amp; Insights</p><ul><li>
Partner with HQ on paid media, SEO, social, and creative</li></ul><p>
Qualifications</p><ul><li>
5+ years of marketing experience (hospitality, travel, lifestyle, or boutique hotels).</li><li>
Strong understanding of omnichannel marketing, brand growth and positioning strategy.</li><li>
Demonstrated ability to partner cross-functionally and influence property teams.</li><li>
Ability to travel regularly across assigned properties.</li></ul><p>
Preferred:</p><ul><li>
Multi-property, resort or regional marketing management experience.</li><li>
Revinate and OpenTable experience preferred</li><li>
Marriott experience preferred</li></ul></div>

Regional Director of Marketing (West)

WilmerHale

<div><div><p>WilmerHale is a leading, full-service international law firm with 1,000 lawyers located throughout 12 offices in the United States, Europe and Asia. Our lawyers work at the intersection of government, technology and business, and we remain committed to our guiding principles of providing quality, excellent legal and client services; developing diversity among our lawyers and staff and cultivating an environment that promotes an ambitious spirit, collaboration and collegiality by drawing on the extraordinary talents and dynamic experience of our lawyers. Our goal is to reflect the diversity of our clients and the communities in which we practice.</p><br>
<p></p>
<p><b>
What You Will Be Doing:</b></p>
<p>
The Senior Social Media and Content Specialist leads the firm&rsquo;s social media presence across LinkedIn, Instagram, and X, developing creative campaigns, monitoring trends, and ensuring a consistent brand voice. This role also supports with the creation of external marketing materials&mdash;web pages, practice descriptions, fact sheets, and lawyer bios&mdash;while writing and editing content for internal communications. The specialist partners with lawyers and marketing teams to deliver high-quality, engaging content that supports the firm&rsquo;s communications and business development objectives.</p><div><br>
</div>
<div><b>About This Role:</b></div>
<div><ul><li>Leads content strategy across the firm&rsquo;s social media channels, including LinkedIn, Instagram and X. Develops and executes campaigns to promote firm initiatives and reports on metrics. Ensures consistent brand voice across social media platforms. Shares best practices with social media team members and monitors industry trends. Provides training to firm attorneys on effective LinkedIn profiles and usage.</li>
<li>Manages the development of external electronic and print marketing communications materials (including web pages, legal practice descriptions, fact sheets, lawyer bios, etc.) from inception to completion. Organizes and conducts kickoff meetings with all key participants. Serves a journalistic role by writing original text, working with lawyer or appropriate contact. Incorporates branding and firm positioning in text. Posts content to external website.</li>
<li>Works closely with Visual Communications to ensure marketing collateral meets firm visual brand standards.</li>
<li>Writes, edits and distributes/posts internal communications materials, including articles for the firm intranet.</li>
<li>Drafts other content as needed to support communications and business development efforts.</li>
<li>Communicates stylistic and grammatical editorial suggestions with senior members of the department, working closely with marketing team members to enforce editing and style standards for all firm marketing materials.</li>
<li>Works with key lawyers, marketing reviewers, business development reviewers and others as needed to get final approval of drafted text.</li>
<li>Establishes project schedule based on current workload and requirements of specific projects.</li>
<li>Ensures that client consents have been obtained for any client reference.</li>
<li>Contributes to the firm's Service Excellence initiative to consistently improve its image internally and externally. Displays professionalism, quality service and a &quot;can do&quot; attitude to internal members/departments of the firm as well as external clients and vendors.</li>
</ul></div></div><div>Required Skills
</div><div><div><b>What You Will Bring/Your Qualifications:</b></div>
<div><ul><li>Superior oral and written communications skills required.</li>
<li>Proven success in developing and managing social media on behalf on an organization.</li>
<li>Experience drafting web copy and marketing collateral.</li>
<li>Experience with CMS and email management systems, and comfort with learning new technology platforms required.</li>
<li>Highly organized, detail oriented and able to coordinate complex content development and approval process required.</li>
<li>Experience using and referring to style guidelines and comfortable making firm-wide stylistic recommendations required.</li>
<li>Strong multitasking and project management skills and demonstrated abilities to handle multiple projects at a time and tight deadlines required.</li>
<li>Proven ability to work independently and as part of a team required.</li>
</ul></div></div><div>Required Experience
</div><div><h3 class="jobSectionHeader"><b>Education:</b></h3>
<ul><li>BA/BS required.</li>
</ul>
<p><b>Experience:</b></p>
<ul>
<li>5 years working with social media.</li>
<li>5 + years of experience as a copywriter or communications professional required.</li>
<li>Experience working in a corporate communications role preferred; legal experience a plus.</li></ul><br>
<div></div>
<div>
This job description is intended to describe the general nature and level of the work being performed by employees in the position. It is not intended to be a complete list of all responsibilities, duties, and skills for positions. The firm reserves the right at all times, in its sole discretion, to add or subtract duties and responsibilities, as it deems necessary.</div>
<div></div>
<div>Wilmer Cutler Pickering Hale and Dorr LLP (WilmerHale) is an equal opportunity employer and is committed to compliance with all applicable laws prohibiting employment discrimination. It is our policy to take all employment actions and make all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, ancestry, age, marital status, citizenship status, genetic predisposition or carrier status, disability, military status, status as a disabled or other protected veteran, or any other protected status under applicable law. WilmerHale will make reasonable accommodations for qualified individuals with disabilities and otherwise as required by applicable law.</div>
<div></div>
<div>For more information about Equal Employment Opportunity, please click here.</div>
<div></div>
<div>For additional information about our benefits, please click here.</div>
<div></div>
<div><div>#L1-MB1</div>
<div></div>
<div>#L1-Hybrid</div>
</div></div><div>Job Location
</div><div>New York, New York, United States
</div><div>Position Type
</div><div>Full-Time/Regular
</div><div>Salary
</div><div>105,920.00 - 132,400.00 USD</div></div>

Content and Social Media Senior Specialist

Explore 348+ Senior strategist social marketing strategy in New York this January. Find roles across top companies and apply now to boost your career.