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GROWTH MEDIA GROUP

An Education &amp; Study Abroad Consultancy is seeking a dynamic, confident, and enthusiastic Marketing Specialist to join our growing Study Abroad &amp; Student Visa Consultancy team. This role is ideal for fresh graduates or early-career professionals who are passionate about marketing, student engagement, and helping students explore international education opportunities. The successful candidate will be responsible for executing marketing campaigns, managing social media presence, building relationships with educational institutions, engaging with prospective students, and supporting business growth initiatives.Location: DHA Phase 4, Lahore (Onsite)Experience: Fresh Graduates to 6 MonthsPreferred Candidate: FemaleKey Responsibilities<ul><li>Provide creative direction to designers for social media campaigns and ensure brand consistency.</li><li>Manage social media platforms, content calendars, audience engagement, and campaign execution.</li><li>Recruit, train, and manage brand ambassadors to strengthen brand awareness and outreach.</li><li>Prepare weekly reports on marketing performance, campaign effectiveness, and growth opportunities.</li><li>Collect, organize, and analyze student data to improve outreach and engagement strategies.</li><li>Build partnerships with schools, colleges, universities, and educational institutions.</li><li>Conduct follow-up calls with prospective students and assist them throughout the inquiry process.</li><li>Attend university trainings and workshops to stay updated on trends and program information.</li><li>Design and manage internship programs for students interested in international opportunities.</li></ul>Required Skills &amp; Competencies<ul><li>Strong communication and interpersonal skills</li><li>Knowledge of social media marketing and digital engagement</li><li>Excellent organizational and reporting abilities</li><li>Ability to multitask and manage multiple priorities</li><li>Creative thinking and problem-solving skills</li></ul>Preferred Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field</li><li>Previous experience in marketing, social media management, or student engagement preferred</li></ul>Candidate Requirements &amp; Selection Criteria<ul><li>Please avoid considering candidates from the same industry background.</li><li>Fresh graduates can be considered, provided they possess excellent communication skills, a strong academic background, and demonstrate professionalism and confidence.</li><li>Candidates from reputable universities such LUMS, FAST, LSE, NUST, COMSATS, UET, IBA, GIKI, Bahria University, and other well-recognized institutions will be preferred.</li></ul>Pay: Rs60,000.00 - Rs70,000.00 per monthApplication Question(s):<ul><li>Are you willing to work onsite in DHA Phase 4, Lahore?</li><li>Are you comfortable making follow-up calls and speaking with prospective students daily?</li><li>Are you comfortable appearing in meetings, events, and student engagement activities?</li><li>Do you have experience in the following domains?</li></ul>Social Media Management Customer Service Telemarketing Student Counseling Event Management Digital MarketingEducation:<ul><li>Bachelor's (Required)</li></ul>Work Location: In person

Marketing Specialist (Female)

Apparel Retail Brand

DIGITAL MEDIA MARKETING EXPERT (URGENT HIRING)<ul><li>Social Media Marketing &amp; Management</li><li>Meta (Facebook &amp; Instagram) Advertising</li><li>Google Ads, SEO (On-Page &amp; Off-Page)</li><li>Website Development &amp; Management</li><li>Content Marketing, Lead Generation</li><li>Email Marketing &amp; Analytics</li><li>5 to 8 Years of Relevant Experience</li><li>Bachelor's Degree in Marketing, IT, Computer Science, Business or related field</li></ul>Pay: From Rs100,000.00 per monthWork Location: In person

DIGITAL MEDIA MARKETING EXPERT

Prime System Solutions

<div>
 Prime System Solutions is looking for a results-driven and analytically sharp Performance Marketing Specialist to lead all paid media and growth marketing initiatives across digital platforms. The ideal candidate will have 3-5 years of experience in performance or digital marketing, blending technical precision with creative insight &mdash; capable of managing budgets, interpreting data, and leveraging AI-driven tools and algorithms to improve performance, personalization, and profitability across Google, Meta, YouTube, TikTok, Snapchat, and emerging AI-powered advertising ecosystems.
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 Paid Media Strategy &amp; Execution
 
 
 
 <ul>
 <li>
 Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Snapchat, Pinterest, Bing, TikTok, and programmatic/display platforms
 </li>
 <li>
 Develop and implement AI-assisted performance strategies using automation, predictive audiences, and machine-learning bidding models
 </li>
 <li>
 Launch and manage Performance Max, Advantage+, and Smart Shopping campaigns to maximize ROI and reach
 </li>
 <li>
 Conduct audience segmentation and retargeting using data, lookalike, and intent-based targeting
 </li>
 <li>
 Execute and document structured A/B and multivariate testing for creatives, landing pages, and ad copy
 </li>
 <li>
 Ensure pixel, event, and conversion tracking is accurate via GTM and GA4
 
 
 </li>
 </ul>
 
 Analytics, Optimization &amp; Dashboards
 
 
 
 <ul>
 <li>
 Monitor and analyze campaign data through GA4, Meta Ads Manager, TikTok Ads Manager, and Looker Studio
 </li>
 <li>
 Build interactive dashboards for leadership visibility on KPIs such as CTR, CPC, CPA, ROAS, LTV, and retention
 </li>
 <li>
 Identify performance trends and algorithmic shifts affecting reach, conversions, or CPMs &mdash; and adjust bidding and targeting strategies accordingly
 </li>
 <li>
 Use AI-powered analytics tools for forecasting, anomaly detection, and creative performance scoring
 </li>
 <li>
 Provide weekly and monthly reports with insights, learnings, and actionable next steps
 
 
 </li>
 </ul>
 
 Budget Management &amp; Forecasting
 
 
 
 <ul>
 <li>
 Manage daily and monthly ad budgets to ensure optimal pacing and efficiency across channels
 </li>
 <li>
 Create accurate spend forecasts and profitability projections
 </li>
 <li>
 Continuously analyze return metrics to inform scaling and re-allocation decisions
 
 
 </li>
 </ul>
 
 Cross-Functional Collaboration
 
 
 
 <ul>
 <li>
 Partner with creative, content, and SEO teams to align messaging and visual direction with product objectives
 </li>
 <li>
 Collaborate with the product marketing team for offer positioning, funnel optimization, and customer journey mapping
 </li>
 <li>
 Work with the development and analytics teams to troubleshoot tracking or conversion discrepancies
 
 
 </li>
 </ul>
 
 AI &amp; Emerging Platform Integration
 
 
 
 <ul>
 <li>
 Stay ahead of AI-driven advertising developments including Meta Advantage+, Google PMax, and TikTok Smart Optimization
 </li>
 <li>
 Experiment with AI content generation tools (image, video, and copy) to scale creative output responsibly
 </li>
 <li>
 Build and optimize AI-powered digital stores on platforms like Meta Shops, TikTok Shop, and Shopify AI, ensuring automated catalog feeds and dynamic ads are functioning seamlessly
 </li>
 <li>
 Evaluate new commerce integrations, API connections, and automation frameworks to reduce manual work and enhance speed-to-market
 
 
 </li>
 </ul>
 
 Continuous Learning &amp; Innovation
 
 
 
 <ul>
 <li>
 Keep up with ad algorithm changes, privacy updates, cookie-less tracking, and attribution evolutions
 </li>
 <li>
 Explore emerging paid channels, AI predictive bidding, and conversion APIs
 </li>
 <li>
 Benchmark competitors and run controlled experiments to validate new tactics
 </li>
 <li>
 Contribute to internal playbooks, training sessions, and knowledge-sharing for the marketing team
 
 
 </li>
 </ul>
 
 
 Requirements
 
 
 
 
 
 Must Have
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business, or a related field
 </li>
 <li>
 3-5 years of experience in performance or digital marketing, preferably within e-commerce or wellness
 </li>
 <li>
 Proficiency in Google Ads, Meta Ads Manager, GA4, GTM, and Looker Studio
 </li>
 <li>
 Solid understanding of PPC, remarketing, audience segmentation, and conversion optimization
 </li>
 <li>
 Strong analytical and troubleshooting skills with high attention to detail
 </li>
 <li>
 Ability to interpret data, manage multiple campaigns, and meet deadlines in a fast-paced environment
 </li>
 <li>
 Demonstrated comfort with AI tools, automation platforms, or dynamic ad solutions
 
 
 </li>
 </ul>
 
 Nice to Have
 
 
 
 <ul>
 <li>
 Experience with programmatic/display buying and LinkedIn or TikTok Ads
 </li>
 <li>
 Familiarity with Shopify, WooCommerce, or other CMS/e-commerce tools
 </li>
 <li>
 Knowledge of server-side tracking, conversion APIs, or custom automation scripts
 </li>
 <li>
 Exposure to CRO and heat-mapping tools (Hotjar, VWO, Optimizely)
 </li>
 <li>
 Google or Meta certifications preferred
 
 
 </li>
 </ul>
 
 
 Benefits
 
 
 
 
 <ul>
 <li>
 Market Competitive Salary
 </li>
 <li>
 OPD
 </li>
 <li>
 IPD
 
 
 </li>
 </ul>
 
 
 Requirements
 
 
 
 
 
 Benefits
 
</div>

Performance Marketing Specialist

Waldor Leather Co.

Waldor Leather Co. and Nutrex Labs are two fast-growing direct-to-consumer brands built around high-quality products, strong storytelling, and performance-driven content.Nutrex Labs develops science-backed skincare products, while Waldor Leather Co. creates premium leather goods with innovative designs.We're looking for a TikTok Growth Specialist who will take ownership of TikTok growth across both brands and help us build audiences, increase engagement, and drive organic reach at scale.This is not a social media management role.This is a growth role.Your success will be measured by your ability to identify opportunities, create winning content strategies, build creator relationships, and grow our presence on TikTok.What You'll Do<ul><li>Own TikTok growth strategy for both brands.</li><li>Research trends, creators, formats, sounds, and emerging opportunities.</li><li>Identify content ideas with strong viral and engagement potential.</li><li>Create content plans and creative briefs for videographers and editors.</li><li>Work closely with our production team to ensure content is optimized for TikTok.</li><li>Analyze performance data and continuously improve content strategy.</li><li>Study competitors and identify opportunities to outperform them.</li><li>Build relationships with creators and influencers.</li><li>Manage influencer outreach, collaborations, gifting campaigns, and partnerships.</li><li>Stay ahead of platform changes, algorithm updates, and evolving content trends.</li></ul>What We're Looking For<ul><li>Strong understanding of TikTok and short-form content.</li><li>Deep curiosity about why content succeeds or fails.</li><li>Ability to identify trends before they become saturated.</li><li>Strong understanding of audience retention, hooks, watch time, and engagement.</li><li>Excellent communication and organizational skills.</li><li>Ability to manage multiple projects simultaneously.</li><li>Self-motivated and comfortable taking ownership of results.</li><li>Passion for content creation, internet culture, and social media growth.</li></ul>Preferred Experience<ul><li>Experience growing a TikTok account, whether personal or professional.</li><li>Experience working with influencers, creators, or brand partnerships.</li><li>Experience developing content strategies.</li><li>Familiarity with analytics and performance reporting.</li><li>Experience in e-commerce, consumer brands, beauty, fashion, or lifestyle categories.</li></ul>Who Should ApplyYou may be a content creator, growth marketer, strategist, social media professional, or someone who has successfully built audiences online.We're less interested in degrees and more interested in results.If you're constantly studying trends, creators, content formats, and platform behavior&mdash;and naturally find yourself asking why certain videos reach millions while others don't&mdash;we'd like to hear from you.Application RequirementsPlease submit:<ul><li>Your resume.</li><li>Links to any TikTok accounts you have managed, grown, or created.</li><li>Examples of content, campaigns, or projects you're proud of.</li><li>A short note answering the following:</li><li>Which three brands are currently winning on TikTok and why?</li><li>What is a recent TikTok trend that brands are overlooking?</li><li>If you joined us next week, what are five TikTok content ideas you would want to test first?</li></ul>CompensationCompetitive salary based on experience, capability, and demonstrated ability to drive growth.Pay: Rs60,000.00 - Rs75,000.00 per monthWork Location: In person

TikTok Growth Specialist

HR Ways

Client company introduction: ﻿A smart lead generation and marketing platform built to automate engagement and drive growth.Position OverviewWe are seeking a Mobile App Performance Marketing Specialist to manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads. You will focus on driving app installs, engagement, and measurable ROI. Key Responsibilities Campaign Management<ul><li>Execute and optimize mobile app install campaigns across Meta, Google, and TikTok</li><li>Manage budgets to maximize ROAS and minimize CPI</li><li>Run A/B tests on ad copy, creatives, audiences, and deep linking</li><li>Optimize for post-install events: registrations, purchases, subscriptions, retention</li></ul>Analytics &amp; Attribution<ul><li>Use AppsFlyer or similar MMPs to track attribution and analyze user behavior</li><li>Implement deep linking and attribution models</li><li>Monitor KPIs: CPI, CPA, retention, ARPU, LTV, ROI</li><li>Provide data-driven recommendations to improve performance</li></ul>Creative Development<ul><li>Create mobile-first ad creatives: app preview videos, playable ads, vertical formats</li><li>Analyze creative performance and iterate based on data</li><li>Test and optimize app store assets in coordination with ASO</li></ul>Optimization &amp; Scaling<ul><li>Monitor campaigns and make real-time optimizations</li><li>Scale successful campaigns while maintaining efficiency</li><li>Implement SDK integration, conversion tracking, and event mapping</li><li>Stay current with platform updates and privacy changes ATT, SKAdNetwork)</li></ul>Required Qualifications<ul><li>Experience: 2 to 4 years managing mobile app performance campaigns with proven results</li><li>Platform Expertise: Deep knowledge of Meta Ads, Google App Campaigns, and TikTok Ads</li><li>Analytics: Proficiency with AppsFlyer or similar MMPs</li><li>App Marketing: Understanding of mobile app funnel, user acquisition, and ASO</li><li>Creative Skills: Experience with mobile-first content creation (vertical videos, playable ads)</li><li>Technical: Familiarity with SDK integration, mobile tracking, and deep linkingMobile App Performance Marketing Specialist1</li><li>Analytical: Strong problem-solving skills focused on mobile metrics</li></ul>Preferred Qualifications<ul><li>Meta Blueprint or Google Ads certifications</li><li>Experience with iOS and Android app marketing</li><li>Knowledge of mobile privacy frameworks ATT, SKAdNetwork)</li><li>Understanding of ASO and mobile retention campaigns</li><li>Experience with Apple Search Ads or other mobile ad platforms</li></ul>Other Details﻿﻿:<ul><li>Experience: 2 - 4 years</li></ul>Work Timings: 10am-6pmWork Days: Monday- FridayWork Mode: ﻿RemoteLocation: DHA Phase 3, Lahore<ul><li>﻿About HR Ways: &quot;HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world.</li></ul>Pay: Rs150,000.00 - Rs200,000.00 per monthWork Location: Remote

Glowingsoft Technologies

Glowingsoft Technologies Hiring - Social Media ExpertLocation: Onsite &ndash; DHA Phase 8, LahoreExperience: 1 Year (IT Company and SaaS product)About Us Glowingsoft Technologies is a software house with nearly two decades of experience delivering enterprise applications globally. Our flagship product, Glowingify, is an All-in-One Business Operating System. The platform integrates HR, Project Management, Accounting, Rental Management, and Team Collaboration into a single source of truth. It eliminates administrative overhead, accelerates decision-making, and ensures every department remains aligned with business objectives.The Role:We are hiring a Social Media Expert to own our brand presence. This is not an entertainment role. This is a strategic position requiring technical understanding and professional discipline. You will translate complex software capabilities into clear, compelling messages for decision-makers.Requirements:- 1 year of social media management experience, preferably in an IT company or promoting a Business Operating System / SaaS product- Video and photo capturing with professional editing skills- Strong written and visual storytelling for B2B audiences- Platform expertise: LinkedIn, Facebook, Instagram, X- Analytics and performance reporting- Must work onsite at DHA Phase 8, LahoreResponsibilities:- Create and manage all content for Glowingsoft Technologies and Glowingify (glowingify.com)- Capture and edit high-quality visuals- Execute campaigns to increase brand awareness and lead generation- Write professional copy for product announcements, case studies, and feature highlights- Monitor trends, track metrics, and adapt strategyHow to ApplySend your resume, portfolio or work samples, and a brief note describing your experience with technology products to:hr@glowingsoft.comSubject Line: Social Media Expert &ndash; [Your Full Name]Pay: Rs30,000.00 - Rs40,000.00 per monthWork Location: In person

Glowingsoft Technologies Hiring – Social Media Expert

Nexquick Solutions

Key Responsibilities<ul><li>Plan, execute, and manage paid advertising campaigns across platforms such as Facebook, Instagram, Google Ads, YouTube, TikTok, and other digital channels.</li><li>Monitor campaign performance, analyze metrics, and optimize for key performance indicators</li><li>Conduct audience research, market analysis, and competitor benchmarking to improve campaign targeting and efficiency.</li><li>Collaborate with creative, content, and strategy teams to ensure ad creatives align with campaign objectives.</li><li>Negotiate media placements and manage budgets effectively to maximize returns.</li><li>Track, report, and analyze campaign results; provide actionable insights and recommendations to clients and internal teams.</li><li>Stay updated with digital marketing trends, platform updates, and best practices.</li><li>Ensure campaigns comply with platform policies and brand guidelines.</li></ul>Job Requirements<ul><li>1 years of experience as a Media Buyer, Digital Ads Specialist, or Performance Marketer (agency experience preferred).</li><li>Strong understanding of digital advertising platforms (Facebook Ads Manager, Google Ads, TikTok Ads, etc.).</li><li>Ability to analyze data, interpret metrics, and optimize campaigns for better performance.</li><li>Good communication skills for client coordination and reporting.</li><li>Proficiency in Microsoft Excel for reporting, budgeting, and data analysis.</li><li>Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.</li></ul>Apply at whatsapp: 0304-6712376 / 0300-4687378Pay: Rs70,000.00 - Rs150,000.00 per monthWork Location: In person

Digital / Performance Marketer

Explore 252+ Media marketing specialist in Lahore this July. Find roles across top companies and apply now to boost your career.

252 media marketing specialist jobs In Lahore

Marketing Specialist (Female)

DIGITAL MEDIA MARKETING EXPERT

Performance Marketing Specialist

TikTok Growth Specialist

Performance Marketing Specialist

Glowingsoft Technologies Hiring – Social Media Expert

Digital / Performance Marketer