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app store optimization( aso) specialist- mobile apps Jobs in Islamabad

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senior product specialist - ai

seo intern

app store optimization aso specialist mobile apps

Funprime technologies Pvt Ltd

Job Overview:We are looking for a motivated and detail-oriented ASO Expert with 1&ndash;2 years of hands-on experience in optimizing mobile applications across app stores. The ideal candidate should have practical experience managing different campaigns and a strong understanding of key performance metrics such as CTR (Click-Through Rate) and ROAS (Return on Ad Spend).Key Responsibilities:<ul><li>Develop and implement effective App Store Optimization (ASO) strategies to improve app visibility and rankings.</li><li>Conduct keyword research, competitor analysis, and market trends to optimize app listings.</li><li>Manage and optimize app store campaigns to improve CTR and conversion rates.</li><li>Analyze campaign performance and optimize based on ROAS and other KPIs.</li><li>Monitor and report on app performance using analytics tools.</li><li>Work closely with marketing, product, and design teams to enhance app store creatives (icons, screenshots, descriptions).</li><li>Perform A/B testing for app store elements to improve user acquisition.</li><li>Stay updated with the latest ASO trends, tools, and best practices.</li></ul>Requirements:<ul><li>1&ndash;2 years of experience in ASO or mobile app marketing.</li><li>Proven experience handling multiple campaigns with measurable results.</li><li>Strong understanding of CTR, ROAS, CPI, and other performance metrics.</li><li>Familiarity with ASO tools and analytics platforms.</li><li>Basic knowledge of SEO principles and mobile marketing strategies.</li><li>An analytical mindset with the ability to interpret data and make data-driven decisions.</li><li>Good communication and teamwork skills.</li></ul>Pay: From Rs40,000.00 per monthExperience:<ul><li>ASO: 1 year (Required)</li></ul>Location:<ul><li>Islamabad (Required)</li></ul>Work Location: In person

App Store Optimization( ASO) Specialist- Mobile Apps

HR Ways

About the Company: ﻿﻿Hiring for one of the largest diversified family business groups in the Middle East.﻿PURPOSE:Sr Manager &ndash; Digital Channels is responsible for leading the development, delivery, and optimization of digital customer engagement platforms, including web, mobile, e-commerce, and social media channels. The role ensures seamless, secure, and scalable digital experiences that align with the Group's business goals across retail, real estate, industrial, and services sectors.This position drives digital channel strategies, oversees user experience improvements, manages external and internal development teams, and ensures platform performance, content alignment, and brand consistency. The Team Lead will play a key role in accelerating digital transformation, enhancing customer touchpoints, and leveraging analytics to guide digital innovation.KEY ACCOUNTABILITIES:Strategic:<ul><li>Develop and execute the Group's digital channel strategy aligned with Al Ghurair's overall digital transformation and business growth objectives.</li><li>Collaborate with business unit heads (e.g., retail, real estate, industrial) to identify digital opportunities that enhance customer engagement and operational efficiency.</li><li>Evaluate emerging digital technologies, tools, and platforms to guide channel innovation and scalability across the Group.</li><li>Ensure brand alignment and consistent digital presence across all owned channels (websites, mobile apps, social platforms).</li></ul>Operational:<ul><li>Oversee the design, development, deployment, and continuous improvement of digital assets such as websites, e-commerce platforms, mobile applications, and customer portals.</li><li>Manage digital content workflows, performance monitoring, SEO, and analytics to optimize user experience (UX), engagement, and conversions.</li><li>Liaise with IT, marketing, cybersecurity, and external vendors to ensure channel security, functionality, and timely project delivery.</li><li>Maintain documentation for digital solutions, APIs, content updates, and platform integrations.</li><li>Track KPIs such as user engagement, bounce rate, uptime, load times, and customer satisfaction metrics.</li></ul>JOB DESCRIPTION:<ul><li>Lead, mentor, and support a team of UX/UI designers, digital content specialists, and developers (in-house or outsourced).</li><li>Set clear performance expectations, conduct regular reviews, and facilitate upskilling and certification opportunities.</li><li>Foster a culture of ownership, agility, and customer-centric thinking within the digital channels team.</li><li>Coordinate cross-functional input from marketing, IT, customer experience, and business units for collaborative project execution.</li></ul>Product &amp; Process Improvement:<ul><li>Continuously assess and improve digital touchpoints based on user feedback, analytics insights, and best practices in digital UX/UI.</li><li>Introduce automation and efficiency improvements in digital content management, release cycles.</li><li>Champion agile methodologies and design thinking in the development of new features and user journeys.</li><li>Optimize processes for managing updates, localization, accessibility, and compliance across platforms.</li></ul>Qualification:<ul><li>Bachelor's degree in Computer Science, Information Technology, Software Engineering, or a related field (or equivalent academic background)</li><li>Master's degree in Computer Science, Software Engineering, or a related discipline</li></ul>Knowledge &amp; Skills:<ul><li>Strong understanding of digital channel management, including web, social media platforms, and e-commerce ecosystems.</li><li>Proficiency in content management systems (CMS), digital analytics tools, and performance optimization strategies.</li><li>Solid grasp of UI/UX design principles, user journey mapping, and usability testing.</li><li>Knowledge of SEO/SEM practices, digital campaign integration, and omnichannel customer engagement models.</li><li>Familiarity with APIs, front-end technologies (e.g., HTML, CSS, JavaScript), and integration with backend systems .</li><li>Experience working with Agile methodologies, product backlogs, and sprint planning tools.</li><li>Ability to translate business objectives into technical digital requirements with measurable KPIs.</li><li>Strong interpersonal and stakeholder management skills, with the ability to lead cross-functional digital initiatives.</li><li>Awareness of data privacy laws and digital compliance standards applicable in the UAE and.</li><li>Strong verbal and written communication skills for collaborating with internal teams and external vendors.</li></ul>EXPERIENCE: ﻿ ﻿Minimum:﻿<ul><li>6+ years of experience in managing digital platforms, channels, or transformation projects</li><li>Minimum 3+ years in a supervisory or team lead role, preferably within a mid-to-large enterprise or digital agency</li><li>HCL platform related experience</li><li>Demonstrated experience in launching and maintaining high-traffic websites, mobile apps, or e-commerce platforms.</li><li>Experience working in a multi-brand, multi-sector environment is a strong plus</li></ul>﻿Preferred:<ul><li>Proven track record of optimizing digital engagement, improving user journeys, and driving measurable ROI through digital channels</li><li>Familiarity with the GCC digital landscape, user behavior trends, and cultural sensitivities in digital messaging and UX.</li><li>Exposure to building scalable enterprise applications and working in agile environments</li><li>Experience with software engineering, customer experience</li><li>Experience developing engineering applications for a large corporation</li><li>Familiarity with GCC user behavior, mobile trends, and cultural considerations in app design and features</li></ul>Other Details:﻿Experience: 8 plus yearsLocation: ﻿Islamabad OR Karachi (On-site)Compensation: Market-competitive Salary + BenefitsJob Type: Full-timeWork Location: In person

Sr. Manager Digital Channels

Red Star Technologies Pvt. Ltd.

About Red Star Technologies Red Star Technologies is a US-registered software and digital services company headquartered in Islamabad with 80+ professionals. We build websites, run Google Ads, manage local SEO, and develop AI-powered business tools for US-based clients. Our services include:<ul><li>Professional Website Design &amp; Development</li><li>Local SEO &amp; Google My Business Optimization</li><li>Google Ads &amp; Social Media Advertising</li><li>AI-Powered Phone Agents &amp; Business Automation</li><li>Review Generation &amp; Reputation Management</li><li>Custom Software, Mobile Apps &amp; Digital Marketing</li></ul>Location: Islamabad Job Type: Full-Time Experience Required: 1&ndash;2 Years in Cold Calling / Telemarketing / SalesAbout the RoleRed Star Technologies is looking for a professional and confident Cold Caller to join our growing team. The ideal candidate should have excellent communication skills, a strong command of English, and the ability to engage potential clients professionally over phone calls.The candidate must be target-oriented, persuasive, and capable of generating quality leads through outbound calling.Key Responsibilities<ul><li>Make outbound cold calls to prospective clients and businesses.</li><li>Introduce company services in a professional and convincing manner.</li><li>Generate qualified leads and schedule appointments for the sales team.</li><li>Build and maintain positive customer relationships.</li><li>Handle objections confidently and professionally.</li><li>Maintain accurate records of calls and follow-ups in CRM systems.</li><li>Achieve daily, weekly, and monthly calling targets.</li><li>Follow up with interested clients to maximize conversions.</li></ul>Requirements<ul><li>1&ndash;2 years of experience in cold calling, telemarketing, or sales.</li><li>Excellent English communication and interpersonal skills.</li><li>Must have a professional international accent with clear pronunciation and fluent speaking ability.</li><li>Strong confidence and convincing power on calls.</li><li>Ability to work under pressure and achieve targets.</li><li>Basic computer and CRM knowledge.</li><li>Professional attitude, discipline, and strong work ethic.</li></ul>What We Offer<ul><li>Competitive salary package.</li><li>Attractive commission and performance bonuses.</li><li>Career growth opportunities.</li><li>Friendly and professional work environment.</li><li>Training and skill development programs.</li></ul>Job Type: Full-timePay: Rs45,000.00 - Rs60,000.00 per monthWork Location: In person

Cold Caller / Sales Development Representative (SDR)

Mobilink Bank

<div>
 
 
 Department:
 
 Digital Banking
 
 
 
 Bank Grade:
 
 OG-I
 
 
 
 
 
 Reports To:
 
 Head of Digital Banking
 
 
 
 Location:
 
 Head Office
 
 
 
 
 
 
 
 
 
 What is Product Manager &ndash; Digital Banking - MMBL
 
 
 
 
 
 
 The Product Manager &ndash; Digital Banking is responsible for designing, enhancing, and managing digital banking products across mobile app, internet banking, and internal digital channels. The role focuses on translating business and customer needs into well-defined digital features, working closely with business, technology, operations, risk and compliance teams to deliver secure, scalable, and customer-friendly solution
 
 
 
 
 
 
 What Product Manager &ndash; Digital Banking Does
 
 
 
 
 
 <ul>
 <li>
 Own assigned digital banking products and features throughout their lifecycle, from ideation to post-launch optimization.
 </li>
 <li>
 Contribute to the digital banking roadmap in alignment with the bank&rsquo;s digital transformation strategy and business objectives.
 </li>
 <li>
 Identify opportunities to digitize manual processes and enhance customer journeys across digital channels. Define product goals, success metrics, release plans, and feature priorities.
 </li>
 <li>
 Gather and analyze requirements from business, operations, risk, compliance, and other stakeholders.
 </li>
 <li>
 Translate business requirements into Product Requirement Documents (PRDs), user stories, process flows, and functional specifications.
 </li>
 <li>
 Design end-to-end digital customer journeys, including exception handling and edge-case scenarios.
 </li>
 <li>
 Collaborate with UX/UI teams to develop intuitive, customer-centric digital experiences.
 </li>
 <li>
 Work closely with technology and engineering teams to ensure timely and accurate product delivery.
 </li>
 <li>
 Manage, prioritize, and maintain the product backlog in line with business priorities.
 </li>
 <li>
 Participate in Agile ceremonies, including backlog grooming, sprint planning, reviews, and retrospectives.
 </li>
 <li>
 Provide functional guidance and clarifications to development teams throughout the implementation lifecycle.
 </li>
 <li>
 Coordinate and support User Acceptance Testing (UAT), pilot launches, and production deployments.
 </li>
 <li>
 Act as the primary liaison between business, technology, operations, risk, compliance, and other stakeholders.
 </li>
 <li>
 Ensure alignment on project scope, timelines, deliverables, and responsibilities across all teams.
 </li>
 <li>
 Present product updates, demonstrations, progress reports, and recommendations to internal stakeholders.
 </li>
 <li>
 Ensure all digital products and features comply with SBP regulations, internal policies, AML requirements, and information security standards.
 </li>
 <li>
 Coordinate reviews and approvals with Risk, Compliance, Legal, and Information Security functions.
 </li>
 <li>
 Maintain complete and accurate documentation to support audits, governance reviews, and regulatory requirements.
 </li>
 <li>
 Monitor key digital performance indicators, including adoption, engagement, transaction success rates, drop-offs, and turnaround times.
 </li>
 <li>
 Analyze customer feedback, complaints, operational issues, and performance trends to identify improvement opportunities.
 </li>
 <li>
 Drive continuous product enhancements to improve customer experience, operational efficiency, and business outcomes.
 </li>
 <li>
 Support the development and maintenance of SOPs and operational procedures for digital products and processes.
 </li>
 <li>
 Coordinate training and knowledge transfer sessions for call center, branch, operations, and support teams.
 </li>
 </ul>
 
 Ensure operational readiness and seamless transition of new features and products to business-as-usual operations.
 
 
 
 
 
 
 What are we looking for and what does it take to be Product Manager &ndash; Digital Banking - MMBL?
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Finance, Computer Science, Information Technology, or a related field.
 </li>
 <li>
 3&ndash;6 years of experience in product management, digital banking, fintech, or technology-driven roles.
 </li>
 <li>
 Hands-on exposure to digital banking channels, including mobile banking applications, internet banking platforms, APIs, and core banking systems.
 </li>
 <li>
 Strong understanding of digital product development lifecycles and customer-centric product management practices.
 </li>
 <li>
 Experience working with cross-functional teams, including technology, operations, business, and compliance stakeholders.
 </li>
 <li>
 Knowledge of Agile methodologies and experience working in Agile delivery environments is preferred.
 </li>
 <li>
 Familiarity with banking regulations, compliance requirements, and risk management practices is an advantage.
 </li>
 <li>
 Experience working within a regulated financial services environment will be considered a plus.
 </li>
 <li>
 Strong analytical, problem-solving, communication, and stakeholder management skills.
 </li>
 </ul>
 
 
 
 
 
 About MMBL:
 
 
 
 Mobilink Microfinance Bank Ltd. is providing banking services to over 48 million registered users including 20+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 114 branches and 270,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan instalments), mobile wallets, insurance, G2P, B2B &amp; B2P payments; thus, playing a leading role in the promotion of financial inclusion. MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.
 
 
 
 
 
 
 Why Join MMBL?
 
 
 
 This is an opportunity for someone who is passionate about making a difference and playing a key role in driving transformative change. Our team is committed to empowering millions with the tools necessary to succeed in the digital age, and we're looking for a talented individual to join us in this endeavor.
 
</div>

Product Manager – Digital Banking

Zones

<div>Description 
 
 
Company Overview:
 When it comes to IT solution providers, there are a lot of choices. But when it comes to providers with innovative and differentiating end-to-end service offerings, there&rsquo;s really only one: Zones &ndash; First Choice for IT.TM
 Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud &amp; Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook. 
Position Overview:
 You are a dynamic, multifaceted individual with a background in Computer Science or Engineering and experience developing manual and automated QA for enterprise application APIs in Angular, React, Vue, and native mobile apps. You possess knowledge of agile processes and principles. You also have a keen interest and understanding of digital processes. You possess intellectual curiosity, out-of-the-box thinking, strong problem-solving skills, excellent communication skills, and the ability to work/influence multiple stakeholder groups. 
Zones Digital is tasked with building and innovating functionality that delights our clients and drives our colleagues performance. Here, Zones &quot;intrapreneurs&quot; work with Zones' business leaders, industry partners, and customers to develop and scale innovative ideas into valuable functionalities. Our mission is to radically accelerate digital innovation through collaboration and rapid experimentation that delivers connected, integrated, and automated technology solutions to businesses worldwide. 
 What you&rsquo;ll do as the QA Engineer 
Employees employed in the role of QA Engineer shall be required to apply their independent minds and demonstrate intellectual abilities in their decision-making.
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.<ul><li>
You will develop manual and automated QA tests for all workflows and cases.
</li><li>Create scalable QA automation frameworks that scale with the platform.</li><li>
Identify and work with the engineering team to resolve performance and scalability issues.</li></ul>
What you will bring to the team:<ul><li>
5+ years of progressive engineering experience.</li><li>
5+ years of experience creating QA automation for enterprise, web, and mobile applications.</li><li>
Experience with QA frameworks like JEST and Cypress.</li><li>
Hands-on experience with any of the following: Python, React, Angular, JavaScript, Typescript, etc.</li></ul>
 Your Education<ul><li>
BS/MS in Computer Science or related field.</li></ul>
Zones offers a comprehensive Benefits package
At Zones, we are committed to fostering an inclusive and diverse workplace where every team member is valued and supported. We offer life insurance, optional health insurance, EOBI, and a voluntary pension scheme in line with Company policy. Employees also enjoy additional perks such as Complimentary meals, and access to our in-house gym.
We take pride in being an equal opportunity employer and remain dedicated to maintaining a workplace free from discrimination of any kind. If you are passionate about driving innovation in IT, sales, engineering, or operations, Zones provides a dynamic and collaborative environment to help you grow your career.
All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.
Shift Timings: 8:00 PM to 5:00 AM (Pakistan Time)</div>

Quality Assurance Engineer

Midas Online

Job TitleAds Specialist / Performance Marketing SpecialistJob DescriptionMidas Online is hiring a skilled and results-driven Ads Specialist / Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns for our clients.This role is ideal for someone who understands digital advertising, can analyze campaign performance, and knows how to generate leads, sales, and measurable results through paid platforms.You will be responsible for planning, launching, monitoring, and optimizing ad campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other digital advertising channels.Key Responsibilities<ul><li>Plan, create, and manage paid advertising campaigns.</li><li>Run campaigns on Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.</li><li>Conduct audience research and competitor analysis.</li><li>Set up campaign structures, targeting, budgets, creatives, and tracking.</li><li>Monitor campaign performance daily and optimize for better results.</li><li>Improve key metrics such as CPL, CPC, CTR, ROAS, conversions, and lead quality.</li><li>Create performance reports for internal team and clients.</li><li>Coordinate with designers, content writers, and account managers for ad creatives and campaign requirements.</li><li>Test different audiences, creatives, copies, placements, and strategies.</li><li>Ensure campaigns follow client objectives, brand guidelines, and platform policies.</li></ul>Services / Campaigns You Will Handle<ul><li>Lead generation campaigns</li><li>Sales and conversion campaigns</li><li>Brand awareness campaigns</li><li>Traffic campaigns</li><li>Retargeting campaigns</li><li>E-commerce ads</li><li>Local business ads</li><li>International client campaigns</li></ul>Requirements<ul><li>Prior experience in paid ads / performance marketing.</li><li>Strong knowledge of Meta Ads Manager.</li><li>Good understanding of Google Ads.</li><li>Experience with TikTok Ads is a plus.</li><li>Ability to analyze campaign data and make performance-based decisions.</li><li>Understanding of pixels, conversion tracking, events, retargeting, and analytics.</li><li>Good communication and reporting skills.</li><li>Basic understanding of digital marketing funnels.</li><li>Ability to manage multiple client campaigns at the same time.</li><li>Must be available for an on-site role in Soan Garden.</li><li>Must be able to work from 1:00 PM to 9:00 PM, Monday to Saturday.</li></ul>Compensation<ul><li>Salary: PKR 50,000 &ndash; 70,000 per month</li><li>Final salary will depend on experience and skill level.</li></ul>Ideal CandidateWe are looking for someone who is:<ul><li>Data-driven</li><li>Creative with ad strategy</li><li>Detail-oriented</li><li>Consistent with optimization</li><li>Comfortable with performance targets</li><li>Able to manage multiple campaigns</li><li>Good at problem-solving</li><li>Serious about growth in digital advertising</li></ul>How to ApplyInterested candidates can apply with their updated CV and portfolio/case studies, if available, on careers@midas.onlineJob Type: Full-time Work Location: On-site, Soan Garden Schedule: Monday to Saturday, 1:00 PM &ndash; 9:00 PM Salary: PKR 50,000 &ndash; 70,000 per monthPay: From Rs50,000.00 per monthWork Location: In person

Ads Specialist

AIO App Inc

<div>About the Role:
As a Senior Product Specialist, you will be responsible for driving the product lifecycle from ideation to execution and scaling. You will work cross-functionally with engineering, design, sales, and marketing teams to build and deliver products that cater to B2B customers, including staff, business owners, and employees. 
 
What will be your responsibilities?
<ul><li>Own the full product lifecycle from 0 to 1 and scaling from 1 to 100.
</li><li>Collaborate cross-functionally with design, engineering, sales, and marketing teams.
</li><li>Build intuitive B2B software and hardware products for staff, employees, and business owners.
</li><li>Define product strategy using user feedback, research, and data-driven insights.
</li><li>Drive the development of AI-powered features by working closely with AI and ML engineers.
</li><li>Translate AI capabilities (like LLMs or predictive models) into seamless user experiences and real business value. 
</li></ul>What are we looking for, and what does it require to be the right fit for this role?
<ul><li>3&ndash;4 years in product management, ideally in fast-growth startups.
</li><li>Proven track record of leading successful B2B product initiatives.
</li><li>Strategic thinker with strong mentorship and leadership skills.
</li><li>Deep experience with market research, roadmap planning &amp; analytics.
</li><li>Strong understanding of AI/ML concepts and ability to work with technical AI teams.
</li><li>Bonus: Familiarity with LLMs, prompt engineering, or building AI-assisted user flows. 
</li></ul>Preferred Qualifications:
<ul><li>Proficient in agile methodologies and iterative product development.
</li><li>Educational background in technology, engineering, or business-related fields.
</li><li>Prior experience in leading cross-functional teams in a high-growth or scaling startup environment. 
</li></ul>Why Join AIO?
Our mission is to revolutionize the US restaurant industry by providing a comprehensive and fully integrated solution that empowers restaurant owners to efficiently manage all aspects of their business. Our platform combines our patented AI technology with unparalleled customer support to help owners increase revenue, reduce costs, and improve their overall profit margins.
We believe that restaurants should be able to focus on delivering exceptional dining experiences to their customers, without the added stress of managing complex and disparate systems. That's why we offer an All-In-One super app platform for all their needs, from front-of-the-house operations like ordering, payment, marketing, and rewards, to back-of-the-house management like inventory, staff, and financials.
We are laser focused on becoming a significant player in the $55 billion restaurant tech SaaS market. You will be a part of a world class, up-and-coming Silicon Valley funded startup.</div>

Senior Product Specialist - AI

Explore 24+ App store optimization aso specialist mobile apps in Islamabad this June. Find roles across top companies and apply now to boost your career.