paid media specialist

Unisoftwares Pakistan

We are seeking a hands-on Paid Media Specialist to manage paid advertising across multiple restaurant brands. This role requires daily work inside Meta Ads Manager, building campaigns, testing creatives, optimizing budgets, and reporting on performance. Experience with Google Ads and other paid channels is a plus.Key Responsibilities<ul><li>Manage end-to-end paid media campaigns, primarily on Meta (Facebook &amp; Instagram)</li><li>Develop campaign structures, audience targeting, and budget allocation across multiple brands</li><li>Execute creative testing strategies and analyze performance data</li><li>Set up and manage tracking systems including Meta Pixel, Conversions API (CAPI), and UTM tracking</li><li>Monitor and report on key performance metrics including ROAS, CPA, and revenue attribution</li><li>Scale successful campaigns while maintaining performance</li><li>Manage Google Ads campaigns when required</li></ul>Requirements<ul><li>2&ndash;4 years of hands-on paid media experience, primarily with Meta Ads</li><li>Proven experience managing ad spend with measurable results</li><li>Strong understanding of Meta Ads structure (CBO vs ABO, audience segmentation, creative rotation)</li><li>Experience with Meta Pixel setup, CAPI, and attribution tracking</li><li>Ability to manage budgets across multiple brands simultaneously</li><li>Google Ads experience is a strong plus</li><li>Experience with TikTok Ads or other paid social platforms is a bonus</li><li>Experience working with hospitality, restaurant, or local business advertising is preferred but not required</li></ul>Job Details<ul><li>Salary: Up to USD 500</li><li>Shift Timing: 3:00 PM &ndash; 12:00 AM</li></ul>How to ApplyApply directly here or send your resume to hr@unisoftwares.com OR WhatsApp your CV to 0301 9069539Job Type: Full-timePay: Up to Rs275,000.00 per monthAbility to commute/relocate:<ul><li>Lahore Johar Town: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Application Question(s):<ul><li>How many years of hands-on experience do you have managing Meta (Facebook &amp; Instagram) Ads?</li><li>What is the highest monthly ad budget you have personally managed, and what key results did you achieve (e.g., ROAS, CPA, leads, or revenue)?</li></ul>Work Location: In person

PPC Expert

Bayut KSA - بيوت السعودية

<div>
 
 
 Job Overview
 
 
 
 We are looking for a results-driven Performance Marketing Specialist with strong expertise in Google Ads to lead and optimize paid media campaigns across multiple channels. The ideal candidate will have a data-driven mindset, hands-on experience with campaign execution, and a passion for driving high-quality leads and maximizing ROI.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 - Plan and run paid campaigns across Search, Display, YouTube, Discovery, and Performance Max
 
 
 - Continuously improve campaigns by refining audiences, bidding, and conversion strategies
 
 
 - Set up and manage tracking through Google Tag Manager, making sure all events and conversions are recorded correctly
 
 
 - Create and manage remarketing campaigns to re-engage both new and returning audiences
 
 
 - Keep a close eye on daily spend, campaign performance, and lead quality, and spot areas that need improvement
 
 
 - Work closely with content and design teams to make ads more engaging and improve click-through rates
 
 
 - Partner with analytics teams to understand performance data and adjust budgets based on what&rsquo;s working best
 
 
 - Research competitors and keywords to find new growth opportunities
 
 
 - Stay updated with the latest features and best practices in Google Ads and GA4
 
 
 
 Required Skills &amp; Experience
 
 
 
 - 5+ years of hands-on experience managing Google Ads campaigns (Search, Display, Video, Performance Max)
 
 
 - Strong working knowledge of Google Ads Editor, Google Analytics, GTM, and GA4
 
 
 - Proven ability to drive conversions and lower cost per lead, especially in B2B or SaaS environments
 
 
 - Good understanding of remarketing and how marketing funnels work
 
 
 - Comfortable working with data and reporting using Excel or Google Sheets
 
 
 - Google Ads or Analytics certifications are a plus
 
 
 
</div>

AM - Digital & Performance Marketing

Breakwater

<div>
 
 # Performance Marketing Lead &mdash; Paid Media &amp; Full-Funnel Conversion
 
 
 &nbsp;
 
 
 **Location:** In-office, Lahore, Pakistan
 
 
 **Compensation:** PKR 200,000/month
 
 
 **Employment Type:** Full-time
 
 
 &nbsp;
 
 
 ## About the Role
 
 
 &nbsp;
 
 
 We're looking for a performance marketer who lives and breathes paid media. This is a hands-on role where you'll own our paid acquisition from first impression to final conversion &mdash; building campaigns, testing relentlessly, reading the data, and doubling down on what works. If you get excited about squeezing the most out of every dollar spent and obsessing over funnel drop-offs, this is for you.
 
 
 &nbsp;
 
 
 You won't just be running ads &mdash; you'll own the full funnel. That means campaign creation, messaging, landing page testing, tracking integration, analytics reporting, and light oversight of our organic social presence to make sure everything feels consistent.
 
 
 &nbsp;
 
 
 ## What You'll Own
 
 
 &nbsp;
 
 
 **Paid Media &amp; Campaign Management**
 
 
 - Build, launch, and manage paid campaigns across Meta (Facebook/Instagram), TikTok, and Google (Search, Display, YouTube)
 
 
 - Expand into LinkedIn, Twitter/X, Reddit, and other platforms as opportunities emerge
 
 
 - Establish clear, testable messaging for each campaign and audience segment
 
 
 - Continuously optimize bids, creatives, audiences, and placements based on performance data
 
 
 - Kill underperforming campaigns quickly and scale winners aggressively
 
 
 &nbsp;
 
 
 **Full-Funnel Conversion Optimization**
 
 
 - Design and test landing pages, forms, and conversion flows &mdash; not just ad creative
 
 
 - Identify where users drop off on-site and diagnose why they aren't converting
 
 
 - Run structured A/B tests across messaging, creative, and page experience
 
 
 - Cut what isn't working, double down on what is
 
 
 &nbsp;
 
 
 **Analytics, Tracking &amp; Reporting**
 
 
 - Integrate and maintain tracking tools (PostHog, AppsFlyer, GA4, Meta Pixel, server-side tracking, etc.)
 
 
 - Set clear KPIs for each stage of the funnel and report against them
 
 
 - Produce clean, insight-driven performance reports &mdash; not just dashboards full of numbers
 
 
 - Dig into the statistics to surface why results look the way they do
 
 
 &nbsp;
 
 
 **Social Media Oversight (Light)**
 
 
 - Lightly manage our organic social strategy to ensure tone, visuals, and messaging stay consistent with paid
 
 
 - Make sure our channels feel coherent across platforms
 
 
 &nbsp;
 
 
 ## What We're Looking For
 
 
 &nbsp;
 
 
 - Proven experience running paid campaigns on Meta, TikTok, and Google at meaningful spend levels
 
 
 - Strong grasp of conversion funnels &mdash; you've built and optimized them, not just run traffic to them
 
 
 - Comfort with product analytics and attribution tooling (PostHog, AppsFlyer, or equivalent)
 
 
 - A data-first mindset: you read reports, form hypotheses, test them, and act on results
 
 
 - Sharp copy and messaging instincts &mdash; you understand how a single line of copy changes CPA
 
 
 - Ability to set KPIs and hold yourself and campaigns accountable to them
 
 
 - Bias for output: you ship campaigns, iterate fast, and don't wait for perfect
 
 
 - Professional English (written and spoken) &mdash; you'll be writing ad copy and reporting to international stakeholders
 
 
 &nbsp;
 
 
 ## Nice to Have
 
 
 &nbsp;
 
 
 - Experience with LinkedIn Ads, Twitter/X Ads, Reddit Ads
 
 
 - Landing page building experience (Webflow, Framer, Unbounce, or similar)
 
 
 - SQL or basic scripting for custom analytics
 
 
 - Experience with server-side tracking and CAPI setups
 
 
 &nbsp;
 
 
 ## Why This Role
 
 
 &nbsp;
 
 
 This isn't a seat where you run a handful of campaigns and call it a day. You'll own the entire paid funnel end-to-end &mdash; strategy, execution, analytics, and iteration. The mandate is simple: more conversions for less spend, measured clearly, improved constantly.
 
 
 &nbsp;
 
 
 ## How to Apply
 
 
 &nbsp;
 
 
 Send your CV along with a short note describing one paid campaign you're most proud of &mdash; what you spent, what you learned, and what the result was.
 
 
 
 
</div>

Performance Marketing Lead — Paid Media & Full-Funnel Conversion

Rankistan Digital Marketing Agency

Job Title: Senior Media Buyer &ndash; E-CommerceJob Overview:We are looking for a highly experienced Senior Media Buyer to plan, execute, and scale high-budget US-focused and international e-commerce ad campaigns. The ideal candidate will have a strong track record of managing maximum ad spend, optimizing ROAS, and scaling winning products across paid media platforms.Key Responsibilities:<ul><li>Plan, launch, and scale US &amp; international e-commerce ad campaigns</li><li>Manage high-budget ad spend with a strong focus on ROAS &amp; profitability</li><li>Optimize campaigns across Google Ads other paid channels</li><li>Analyze data, creatives, audiences, and funnels to improve performance</li><li>Test and scale winning creatives, offers, and audiences</li><li>Collaborate with creative, product research, and CRO teams</li><li>Monitor KPIs, budgets, and performance reports daily</li></ul>Requirements:<ul><li>5&ndash;6 years of experience as a Media Buyer in E-commerce</li><li>Must have hands-on experience running US campaigns</li><li>Must have managed maximum international ad spend (high budgets)</li><li>Strong expertise in Google Ads</li><li>Proven success in scaling profitable e-commerce campaigns</li><li>Excellent analytical and decision-making skills</li><li>Bachelor&rsquo;s degree from a reputed university</li></ul>What We Offer:<ul><li>Competitive salary package</li><li>Opportunity to manage large-scale US &amp; global campaigns</li><li>Performance-driven, growth-focused work environment</li></ul>Location: Lahore (Onsite)Location:Softech Plaza,Plot#131/1-A/M ,Quaid-e-Azam, Industrial Estate, Lahore Timings: 11:00 AM &ndash; 8:00 PM | Mon&ndash;FriInterested Candidate Please share your resume 0329-4370622Job Type: Full-timePay: Rs250,000.00 - Rs300,000.00 per monthWork Location: In person

Google ads Specialist -Digital Marketing (E-commerce)

Seebiz SMC Pvt. Ltd.

Job Title: Performance Marketing Strategist Company: SeeBiz Location: On-site &ndash; Lahore (High Q Tower) Timings: 9:00 AM &ndash; 6:00 PMAbout SeeBiz: SeeBiz is a fast-growing B2B wholesale marketplace connecting manufacturers, wholesalers, and retailers globally. Our platform helps businesses build storefronts, find buyers, and scale through digital commerce.Role Overview: We are looking for a Performance Marketing Strategist to plan, execute, and scale paid acquisition campaigns that drive qualified B2B leads and marketplace growth. This role requires expertise in media buying, funnel strategy, analytics, and conversion optimization.Key Responsibilities:<ul><li>Plan and manage paid campaigns across Google Ads, Meta, YouTube, and LinkedIn</li><li>Optimize campaigns to improve CPA, ROAS, CTR, and conversions</li><li>Design and optimize full-funnel strategies (awareness to conversion)</li><li>Conduct A/B testing on creatives, copy, and landing pages</li><li>Build and refine audience segments (retargeting, lookalikes, intent-based)</li><li>Track performance using Google Analytics, GTM, and ad platforms</li><li>Scale high-performing campaigns and optimize budgets</li><li>Collaborate with creative, product, and sales teams for campaign alignment</li></ul>Requirements:<ul><li>3&ndash;5+ years of experience in performance marketing</li><li>Proven experience managing and scaling paid campaigns</li><li>Strong expertise in Google Ads and Meta Ads</li><li>Solid understanding of funnel optimization, CRO, and attribution</li><li>Hands-on experience with Google Tag Manager and conversion tracking</li><li>Familiarity with CRM tools (HubSpot, Zoho, etc.)</li><li>Strong analytical and communication skills</li></ul>Preferred:<ul><li>Candidates from the IT sector with experience in the US market</li><li>Experience in B2B, SaaS, or marketplace environments is a plus</li></ul>KPIs:<ul><li>Cost per Lead (CPL) &amp; Customer Acquisition Cost (CAC)</li><li>Conversion Rate &amp; ROAS</li><li>Lead quality and sales conversion</li></ul>Application Process: Please submit your resume along with campaign case studies, key performance metrics (CPA, ROAS, etc.), and platforms you have managed.Job Type: Full-timeWork Location: In person

Performance Marketing Strategist

MTP (Mayfair Technology Partners)

Job description:Experience: Minimum 4 years Industry Focus: B2B / Lead GenerationJob DescriptionWe are seeking a results-driven Performance Marketer with strong experience in B2B marketing campaigns to drive qualified leads, pipeline growth, and measurable ROI across paid digital channels.Key Responsibilities<ul><li>Plan, execute, and optimize B2B performance marketing campaigns across platforms such as Google Ads, LinkedIn Ads, Meta, and other paid media channels</li><li>Drive high-quality lead generation aligned with sales and revenue targets</li><li>Own campaign KPIs including CPL, CPA, conversion rate, ROAS, and pipeline contribution</li><li>Develop and manage full-funnel B2B campaigns (TOFU, MOFU, BOFU)</li><li>Conduct A/B testing on ad creatives, messaging, audiences, and landing pages</li><li>Collaborate with content, design, and sales teams to align messaging and lead quality</li><li>Set up and manage tracking, pixels, and analytics using tools like Google Analytics, Tag Manager, and CRM integrations</li><li>Analyze performance data and prepare regular reports and insights for stakeholders</li><li>Manage budgets efficiently and continuously optimize spend for maximum ROI</li><li>Stay updated with latest trends, tools, and best practices in B2B performance marketing</li></ul>Required Skills &amp; Qualifications<ul><li>Minimum 4 years of hands-on experience in performance marketing, specifically for B2B campaigns</li><li>Strong expertise in Google Ads and LinkedIn Ads (mandatory for B2B)</li><li>Proven experience generating qualified leads for sales teams</li><li>Solid understanding of B2B buyer journeys and lead nurturing funnels</li><li>Proficiency in analytics and reporting tools (Google Analytics, CRM dashboards, etc.)</li><li>Strong data analysis, problem-solving, and optimization skills</li><li>Excellent communication and stakeholder management skills</li></ul>Preferred Qualifications<ul><li>Experience working with CRM systems (HubSpot, Salesforce, Zoho, etc.)</li><li>SaaS or tech industry experience</li><li>Exposure to marketing automation and lead scoring models</li></ul>Full Time Onsite Monday to Friday Gulberg 2 LahoreJob Type: Full-timeWork Location: In person

Performance Marketer

One Hub solution

Location: Pakistan (On-site / In-house)Markets: Saudi Arabia (KSA) &amp; PakistanBonus Markets: UK / USA (Plus Point)Industry: E-commerce / Retail / CollectiblesPlatforms: Meta Ads, TikTok Ads, Snapchat Ads⸻Job OverviewWe are hiring a full-time, in-house Performance Marketing Executive who has hands-on experience managing ads for Pakistan and Gulf (KSA) markets.Candidates with UK or USA ad experience will be preferred.This role is performance-focused, not social media posting or boosting.⸻Responsibilities<ul><li>Plan, launch &amp; optimize Meta (Facebook &amp; Instagram) ad campaigns</li><li>Manage TikTok Ads (KSA &amp; Pakistan) professionally</li><li>Run &amp; optimize Snapchat Ads (conversion campaigns)</li><li>Handle multiple ad accounts safely (policy compliant)</li><li>Setup &amp; manage Pixel / Events / Conversion tracking</li><li>Product &amp; collection level campaign planning</li><li>Audience research, retargeting &amp; scaling</li><li>Daily optimization (CTR, CPC, CPA, ROAS)</li><li>Coordinate with creative team for ad creatives</li><li>Weekly performance reporting</li></ul>⸻Required Experience (MUST)<ul><li>1.5&ndash;3 years hands-on ads experience</li><li>Proven experience in Pakistan &amp; Gulf (KSA) markets</li><li>Strong command on Meta Ads</li><li>Practical experience with TikTok Ads</li><li>Basic to intermediate Snapchat Ads</li><li>Shopify / website conversion understanding</li><li>Pixel &amp; event setup knowledge</li><li>Able to work in-house &amp; independently</li></ul>⸻Plus Points (Preferred)<ul><li>Experience with UK or USA ad accounts</li><li>E-commerce / retail products experience</li><li>High-ticket or premium product ads</li><li>Scaling campaigns beyond testing phase</li></ul>⸻Salary &amp; Benefits<ul><li>PKR 70,000 &ndash; 120,000 (based on experience)</li><li>Performance-based bonus</li><li>Long-term growth opportunity</li><li>Stable in-house role (no freelancing pressure)</li></ul>⸻Not Required<ul><li>Graphic designing</li><li>Social media posting</li><li>Influencer marketing</li></ul>⸻How to ApplyCandidates must send:1. Short introduction2. Platforms handled (Meta / TikTok / Snapchat)3. Markets experience (Pakistan / KSA / UK / USA)4. Screenshots or brief case studies (blur allowedJob Type: Full-timePay: Rs70,000.00 - Rs120,000.00 per monthWork Location: In person

Performance marketer

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