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marketing communications manager

senior product marketing manager

TikTok

Commercial product (ads)
 
Senior Product Manager, Measurement (Experimentation)
 
Location
 :
 
San Francisco
 
Employment Type
 :
 
Regular
 
Job Code
 :
 
A00918
 
Responsibilities
 
About the team
 TikTok's Measurement Product team builds experimentation products that help marketers and brands realize their true business value generated by TikTok and across all of their paid channels. Our team drives innovation and performance across our advertising platform by working with cross-functional teams across the globe on products that touch millions of advertisers. We're looking for a Product Manager to continue building our experimentation infrastructure and measurement products.
 
Responsibilities
 <ul>
<li>Set the vision, develop the roadmap, build and launch measurement products that help advertisers meet their goals and see their true business value generated by TikTok</li>
<li>Collaborate with senior leaders and cross-functional teams, including Engineering, Data Science, and Product Marketing, to define priorities and execute shared goals for measurement products.</li>
<li>Own the underlying experimentation infrastructure and methodology, from randomization to inference methods</li>
<li>Define success metrics and analyze data to inform product strategy and prioritization</li>
<li>Write all technical specs and product requirements for development</li>
</ul>
Qualifications
 
Minimum Qualifications: 
<ul>
<li>Bachelor's degree or higher with a major in a quantitative field such as Statistics, Economics, and Social Sciences or equivalent science/technical field is preferred</li>
<li>3+ years of experience in product management, having taken one or more internet products through the full product cycle, from requirements to launch</li>
<li>Knowledge of causal inference and experimental design, as well as the broader measurement ecosystem</li>
<li>Experience defining vision, strategy and roadmap for a software product</li>
<li>Experience in ads monetization business and ecosystem</li>
<li>Experience working with data teams and external partners to build measurement models and frameworks</li>
</ul>
Preferred Qualifications
 <ul>
<li>Deep understanding of ad tech and the measurement space, including direct response and brand advertising</li>
<li>PhD in a quantitative field such as statistics, economics or social sciences, or MS/MA degree with 2+ years of experience in advanced ads measurement</li>
<li>Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion.</li>
</ul>
Job Information
 
【For Pay Transparency】Compensation Description (Annually)
 
The base salary range for this position in the selected city is $165120 - $414000 annually.
 
​
 
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
 
​
 
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
 
​
 
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
 
​
 
For Los Angeles County (unincorporated) Candidates: 
​
 
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
 
​
 
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
 
​
 
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
 
​
 
3. Exercising sound judgment.
 
​
 
About TikTok
 
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
 
​
 
Why Join Us
 
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
 
​
 
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
 
​
 
​
 
Diversity & Inclusion
 
​
 
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
 
​
 
TikTok Accommodation
 
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
 
https://tinyurl.com/RA-request

Senior Product Manager, Measurement (Experimentation)

tubi

<div><div><h4 class="jobSectionHeader">About Tubi:</h4>

Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.</div>
About the Role:

As a Senior Product Manager, Web Growth, you will lead the strategy and execution for Tubi's Web platform as a top-of-funnel growth engine. You'll own the roadmap for improving high-intent entry points, optimizing search engine conversion, and driving mobile web users into the Tubi app for long-term retention.

You'll work at the intersection of Product, Growth, SEO, and Engineering to turn the Web platform into a stronger driver of viewer acquisition and conversion. Your mission is to grow Tubi's engaged user base by enhancing discoverability, optimizing the first-time user experience, and guiding millions of new users into their next favorite stream.

What You'll Do:
<ul>
<li>Own the Web Growth roadmap: Define strategy, OKRs, and success metrics for initiatives that improve conversion,account creation, and mobile web-to-app migration.</li>
<li>Redesign high-intent entry points: Lead improvements to Search, Details, and Category pages to better communicate Tubi's value props, surface relevant content, and increase user conversion.</li>
<li>Optimize search engine conversion: Deliver technical and product enhancements like server-side rendering, indexable content, and keyword targeting to drive paid and organic traffic growth.</li>
<li>Guide mobile web-to-app migration: Design value-led flows and strategic friction that seamlessly convert high-intent mobile web users into app downloads and long-term engagement.</li>
<li>Experiment and iterate: Partner with Data Science to design and analyze A/B tests, uncover insights, and scale successful features across the platform.</li>
<li>Drive cross-functional alignment: Collaborate closely with Engineering, Design, SEO, and Growth Marketing to ship impactful initiatives on time and at high quality.</li>
<li>Champion the user: Advocate for new users by ensuring frictionless onboarding, transparent value messaging, and a trustworthy streaming experience.</li>
</ul>
Your Background:
<ul>
<li>Experience in the streaming, media, or subscription-based product space.</li>
<li>Familiarity with international growth, localization, and multi-language UX.</li>
<li>Strong design sensibility for onboarding and discovery flows.</li>
<li>Strong understanding of SEO fundamentals and technical constraints around crawlability, indexation, and search ranking.</li>
<li>Experience driving web-to-app migration or growth across cross-platform ecosystems.</li>
</ul>
#LI-SL4

#LI-Hybrid<div>

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:
<ul>
<li>For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.</li>
<li>For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.</li>
<li>For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX's short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.</li>
<li>For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.</li>
</ul>
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.</div></div>

Senior Product Manager, Web Growth

ZANIA

<div>Why Zania
Every enterprise spends millions of dollars on Governance, Risk, and Compliance (GRC). It's one of the most critical, yet universally painful, parts of running a business. For decades, this industry has been dominated by legacy systems with notoriously low NPS scores, making it totally ripe for disruption.
Zania is building agentic AI for Governance, Risk, and Compliance (GRC) to solve this massive problem. We are on a rocketship trajectory, creating intelligent agents that automate and augment the most complex risk and compliance workflows. We have found exceptional product-market fit and are scaling our team very quickly. Some reasons to join Zania are:<ul><li>
Dream Customers: Our customers are the most notable enterprises in the world, including FAANG, Big 4 firms and a portfolio of top customers.</li><li>
Tier 1 Backing: Funded by a leading Tier 1 venture capital fund, giving us the resources to build a generational company.</li><li>
World-Class Team: Zania is hiring the best. Our team includes AI and Security leaders from Airbnb, Microsoft, Bain &amp; Company, Deloitte, PwC, Brex, and Instacart.</li><li>
Pioneering Technology: Our engineers and GRC experts work at the absolute forefront of applied AI, building the next generation of agentic systems that will define the future of compliance.</li><li>
Hyper-Growth: We have seen 10x ARR growth in the last year and are rapidly expanding.</li><li>
Competitive Compensation &amp; Equity.</li></ul>
Role Overview
As our first Enterprise Product Marketing Manager, you will own how Zania is positioned, packaged, and adopted across the Fortune 500. This is a high-impact role at the center of our go-to-market strategy &mdash; you will translate complex AI and GRC workflows into compelling narratives, build scalable enterprise sales assets, and drive alignment between Product, Sales, and Customer Success. 
You will partner directly with Zania&rsquo;s leadership, customers, and investors to sharpen our positioning against incumbents and shape the category for AI-native GRC. If you thrive at the intersection of storytelling, enterprise sales, and product strategy, this role gives you the opportunity to define how Zania wins in the market.
This role is based in our Palo Alto, CA office. We use an in-person work model and offer relocation assistance.
What You&rsquo;ll Do<ul><li>
Craft Enterprise Positioning: Own Zania&rsquo;s messaging for CISOs, compliance leaders, and enterprise buyers &mdash; clearly differentiating us from legacy vendors.</li><li>
Build Enterprise Playbooks: Create sales decks, ROI models, case studies, and executive one-pagers that arm AEs and CSMs with the tools to win.</li><li>
Drive Product Launches: Partner with Product and Engineering to translate releases into customer-facing stories, campaigns, and enterprise adoption plays.</li><li>
Own growth marketing initiatives: ensure our content is optimized for discoverability and engagement.</li><li>
Scale Customer Proof: Collaborate with flagship customers (Plaid, Netflix, Grant Thornton) to publish case studies, quotes, and success stories.</li><li>
Lead initiatives to increase product adoption: build onboarding flows, design in-product messaging, and design our user education content.</li><li>
Own growth marketing initiatives: ensuring our content is optimized for discoverability and engagement.</li></ul>
What You Have<ul><li>
5+ years of experience in product marketing technical products</li><li>
Proven ability to market complex, technical products to enterprise executives and practitioners.</li><li>
Strong storytelling skills with examples of building enterprise sales assets that drove revenue impact.</li><li>
Bias for action and ability to thrive in a high-growth, fast-paced environment.</li><li>
Bonus: Experience marketing GRC, security, or AI/ML products.</li></ul>
Requirements<ul><li>
Located in (or will relocate to) the bay area and excited about working in-person in Palo Alto.</li><li>
You're creative, detail oriented, organized, hard-working and fast. You will be juggling many projects at once.</li></ul>
Final offer amounts are determined by multiple factors, including, experience and expertise, and may vary from the amounts listed above.
Equity: In addition to the base salary, equity may be part of the total compensation package.
Zania is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.</div>

Founding Product Marketer

Upgrade

<div><div>Upgrade helps customers move in the right direction with affordable and responsible financial products. Since 2017, we've helped over 7 million customers access over $40 billion in consumer credit. With a relentless focus on improving our customers' financial well-being, we build products that put more money in their pocket and support their journey toward a better financial future. We're backed by some of the most prominent technology investors and were most recently valued at $6.3B.

We're consistently recognized for our collaborative and inclusive culture. Most recently, we were named one of the World's Top Fintech Companies by CNBC, Best Places to Work by Built In, Best Places to Work by the San Francisco Business Times, America's Greatest Workplaces by Newsweek, Best Startup Employer by Forbes, and Healthiest Employers by Phoenix Business Journal.

We're looking for new team members who get excited about designing and delivering new and better products. Come join us and help build a better financial future for millions of people.</div> 


About the Role:

In this role, you will lead the implementation of the roadmap for upgrade.com and our marketing technology ecosystem. You'll drive user acquisition, conversion, and compliance while establishing baseline metrics and growing from there. This role will be based in our San Francisco or Wilmington, DE office in a hybrid capacity three times per week. 

What You'll Do:
<ul>
<li>Partner with marketing to define the vision and roadmap for upgrade.com to meet business and marketing goals with a focus on CMS, performance, SEO, gen AI search, and user experience optimization and expansion</li>
<li>Drive enhancements and scale A/B testing programs to boost conversion from site visits to application creation</li>
<li>Lead deployment and integration of marketing tools (CMS, A/B testing platforms, personalization engines) empowering the marketing team to launch campaigns and iterate quickly while ensuring scalability, compliance, and data accuracy</li>
<li>Establish baseline KPIs and drive systematic improvements in site performance, conversion rates, lead quality, and SEO rankings</li>
<li>Ensure compliance with financial services regulations (CCPA, fair lending, accessibility standards)</li>
<li>Partner with Marketing, Design, Engineering, Compliance, Legal, and third-party bank partners on complex initiatives</li>
<li>Align product and marketing teams on campaigns, messaging, and site updates to support marketing campaigns and feature rollouts.</li></ul> 
 
What We Look For:
<ul>
<li>5+ years product management experience, 3+ years in web/martech (fintech preferred)</li>
<li>Experience with financial services compliance and cross-functional stakeholder management</li>
<li>Strong expertise in CMS platforms (Contentful), analytics (GA4, Heap), A/B testing tools (Optimizely)</li>
<li>Technical fluency with APIs, integrations, site performance monitoring and security considerations</li>
<li>Proven track record establishing baselines and driving measurable growth</li>
<li>SEO optimization experience and willingness to learn AI search</li>
<li>Experience building and scaling experimentation programs with measurable business impact</li>
<li>Demonstrated ability to lead teams, ensuring alignment and effectively resolving conflicts across organizational stakeholders</li>
<li>Experience with SQL queries and front-end programming languages such as HTML</li></ul> 
 
What We Offer You:
<ul>
<li>Competitive salary and stock option plan</li>
<li>100% paid coverage of medical, dental and vision insurance</li>
<li>Flexible PTO</li>
<li>Competitive 401(k) and RRSP program</li>
<li>Opportunities for professional growth and development</li>
<li>Paid parental leave</li>
<li>Health &amp; wellness initiatives</li>
</ul>
The compensation range of this position in San Francisco, CA is USD $190,000 - $210,000 annually plus equity and benefits. Within this range, an individual's base pay will be dependent on a variety of factors, including without limitation, job-related knowledge, skills, education, and experience.

#LI-Hybrid

For California residents: Upgrade's California Notice at Collection and Privacy Policy describes our practices regarding the collection, use, and disclosure of the personal information of job applicants.<div>
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Upgrade does not accept unsolicited resumes from staffing agencies, search firms, or any third parties. Any resume submitted to any employee of Upgrade without a prior written agreement in place will be considered the property of Upgrade, and Upgrade will not be obligated to pay any referral or placement fee. Agencies must obtain advance written approval from Upgrade's Talent Acquisition department to submit resumes and only in conjunction with a valid, fully executed agreement. English is required for all positions, as it involves interacting with staff at Upgrade's offices worldwide.</div></div>

Senior Product Manager, Website Optimization & Marketing Technology

Intuit

<div><h2 class="jobSectionHeader">Overview</h2><div>
The TurboTax Holistic Search (SEO + PPC) team is currently looking for aTurboTax Local PPC Manager who will bring in-depth knowledge of Local SEMbest practices and a proven track-record of managing, optimizing, andgrowing paid search with a focus on ROI performance. This role requires theability to operate on both a strategic and tactical level with a desire to driveefficient campaign results through the use of data analysis and testing. Theideal candidate will have 5-6 years of general PPC experience, and 2-3 years ofLocal PPC experience, with strong critical thinking skills and an exceptionalability to collaborate in a fast-paced, team-oriented environment.</div><div></div><div> 
Your primary goal will be to strategically leverage paid search to drive relevanttraffic to our site to maximize acquisition and retention efficiency. You will workwith a team of passionate marketers who are focused on delivering anexceptional experience for customers and strong results for our business in ahigh-performing environment.</div><div>
Hybrid role: Must be onsite 3 days per week at any of the Intuit locations: SanDiego, CA; San Francisco, CA; Mountain View, CA
</div><div><h2 class="jobSectionHeader">What you'll bring</h2><div>
 BA/BS, Marketing, Business Administration, Computer Science or relateddegree 5-6 years of experience in PPC marketing 2-3 years of local marketing experiences (must have LSA experience) Expert-level analytical and problem-solving skills, including usingmeasurement and analyzing large datasets to gain insights and drivebusiness decisions Demonstrated ability to prioritize activities effectively; focus on critical few,communicates and aligns conflicting priorities &amp; proposes solutions Entrepreneurial &ldquo;test &amp; learn&rdquo; mindset with track record of innovation; abilityto move &amp; pivot quickly Effective written, interpersonal and organizational skills Strong communication skills with the ability to clearly present ideas, updatesand results to business partners on various levels</div><div>
 Ability to think strategically Experience collaborating with agency partners and multiple teams to getwork done well Understanding of various marketing metrics Experience with landing page test design and customer segmentation Enthusiasm &amp; energy to stay current on the latest search marketing trends Ability to prioritize tasks and manage deadlines in a fast-pacedenvironment. Experience and enjoyment in working in a team environment Positive attitude and enthusiasm for driving results</div></div><div><h2 class="jobSectionHeader">
How you will lead</h2><div>
 Lead the TurboTax local marketing initiatives in support of our upcominglocal marketing launches. Partner with the TurboTax Local team to understand the business goals andalign PPC strategy to deliver on aggressive growth goals YoY via search ads,Local Services Ads and Yelp. Lead agency of record to set up and optimize the paid local campaigns,including initial planning, creative, implementation, monitoring,optimization, analysis and reporting. Leverage Martech and marketing technology to understand and employ asappropriate, advanced search marketing techniques such as bidoptimization, holistic search strategies, call and conversion tracking andmore. Improve campaign performance through A/B and multivariate testing,visitor segmentation, ad copy and landing pages.o Define and implement ad copy testing schedule, creative, andexecution to improve efficiency and expand the program.</div><div>
o Drive innovation, learning and test plan, and aid in thedevelopment/optimization of landing pages, working with acontent management solution and the TurboTax web team.o Inform customer segmentation strategy (including coordinationwith existing tag management platform) with a clearunderstanding of appropriate conversion and analytics tags.
</div><div> Analyze search marketing campaign performance and user behavior toderive marketing insights and make recommendations to improveperformance using internal and external data sources (e.g. Adwords, AdobeAnalytics, SA360, other in-house analytics tools). Work closely with SEO team members to manage Search holistically,proactively implementing holistic search strategies. Work closely with leaders from analytics, research, agency, search engine,and other channel teams to uncover customer insights, develop key metricsand drive measurement and analysis. Evaluate and identify new, innovative opportunities to prioritize and drivefast experimentation and learning. Conduct competitive research, identify business implications &amp; sharefindings. Present findings, plans, status and results to relevant stakeholders andleaders. Drive the QA process internally and with agencies and search enginepartners (across keywords, ad copy, landing pages). Stay up-to-date on best practices for SEM strategy.</div><div></div><div> 
</div>Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $ 128,000.00 - 173,000.00
Southern California $ 120,000.00 - 162,000.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.</div></div>

Senior Local PPC Marketing Manager

AnswerLab

<div>AnswerLab is a leader in user experience research and strategy, partnering with the world&rsquo;s 
most influential brands to create experiences people love. For over 20 years, we&rsquo;ve helped 
organizations stay ahead of disruption by combining rigorous human insights with 
forward-looking strategy in areas such as AI, emerging technologies, global product 
ecosystems, and inclusive design. Our work fuels growth by enabling companies to make 
confident, evidence-based decisions that put people at the center of product and service 
innovation. 
 
We&rsquo;re seeking a strategic and hands-on Marketing Communications Manager to elevate 
AnswerLab&rsquo;s brand voice, content presence, and event strategy. This role is ideal for someone 
who thrives at the intersection of storytelling, digital engagement, and strategic execution. 
You&rsquo;ll collaborate across the organisation, including researchers, product leads, and 
executives, to translate complex insights into compelling, on-brand communications that 
position AnswerLab as the partner of choice for global brands navigating innovation and 
change. 

Key Responsibilities:<div> 
Brand and Messaging 
<ul><li>Ensure consistent brand voice, tone, and messaging across all channels and</li></ul>
materials. 
<ul><li>Collaborate with senior leaders to refine positioning, value propositions, and</li></ul>
client-facing narratives. 
<ul><li>Partner with researchers and product leaders to bring to life our differentiation in AI,</li></ul>
emerging technology, and experience strategy.</div><div> 

Content Development &amp; Optimization 
<ul><li>Lead development of high-impact content including blogs, case studies, research</li></ul>
reports, email campaigns, press releases, and sales enablement collateral. 
<ul><li>Partner with subject matter experts to turn technical insights into accessible and</li></ul>
compelling stories. 
<ul><li>Own the editorial calendar, ensuring alignment with business goals, campaigns, and</li></ul>
market trends. 
<ul><li>Work with SEO partners to optimize content for search, discoverability, and LLM</li></ul>
performance. 
<ul><li>Provide regular reporting on engagement, reach, and impact, with a focus on</li></ul>
continuous improvement.</div><div> 
Thought Leadership &amp; Events 
<ul><li>Partner with PR agency to secure speaking engagements, webinars, and event</li></ul>
opportunities that build AnswerLab&rsquo;s brand awareness and authority. 
<ul><li>Support the creation of executive bylines, op-eds, and perspectives to expand</li></ul>
AnswerLab&rsquo;s voice in the industry. 
<ul><li>Develop and manage event campaigns from planning through post-event follow-up,</li></ul>
ensuring ROI measurement. 
 
Social Media &amp; Community Building 
<ul><li>Own AnswerLab&rsquo;s LinkedIn and Instagram strategy and presence, creating content</li></ul>
that drives awareness, engagement, and client trust. 
<ul><li>Support selective use of YouTube and other channels to extend reach of thought</li></ul>
leadership and case studies. 
<ul><li>Monitor performance and optimize based on analytics and benchmarks.</li></ul></div><div> 

Marketing Operations &amp; Systems 
<ul><li>Use HubSpot (and other martech tools) to build, launch, and track campaigns.</li><li>Partner with sales enablement to align content with revenue-generation priorities.</li><li>Manage and maintain AnswerLab&rsquo;s digital asset library and collateral.</li><li>Explore and pilot new AI-driven marketing tools to improve efficiency and creativity.</li></ul></div> 
Knowledge, Skills, and Experience

We understand that outstanding candidates can come from a variety of backgrounds. While specific experience is important, we are ultimately looking for individuals with the personal characteristics to thrive in a growing, client-focused business. The ideal candidate will likely meet many or most of the following criteria:
<ul><li>5+ years of marketing communications experience, ideally in high-growth B2B,</li></ul>
consulting, or professional services environments. 
<ul><li>Proven ability to craft compelling content across multiple formats and audiences.</li><li>Strong event planning and management skills.</li><li>Expertise in LinkedIn strategy and social media thought leadership.</li><li>Proficiency with marketing automation (HubSpot preferred), analytics tools (HubSpot,</li></ul>
GA4), and reporting. 
<ul><li>Familiarity with SEO/LLM best practices and content optimization.</li><li>Bachelor&rsquo;s degree in Marketing, Communications, or related field.</li></ul>
Ideal candidate: 
<ul><li>Excellent stakeholder management and cross-functional collaboration skills.</li><li>Highly organized, detail-oriented, and able to manage multiple priorities.</li><li>Proactive, idea-generator who thrives on curiosity and is comfortable working in a</li></ul>
fast-evolving space (AI, emerging tech, UX, strategy). 
AnswerLab Core Values
<ul>
<li>Build trust</li>
<li>Provide amazing service</li>
<li>Support and encourage inclusivity</li>
<li>Jump in to help others</li>
<li>Handle change with flexibility</li>
<li>Innovate our products and processes</li>
<li>Explore creative solutions to challenges</li>
<li>Make AnswerLab a great place to work</li></ul> 


Physical Requirements
<ul>
<li>Extended hours may be required to meet project deadlines</li>
<li>Willingness to work shifted hours to service different time zones</li>
<li>Sitting for extended periods of time</li></ul> 


Additional Information

At AnswerLab, our mission is to create experiences people love. This means we strive to make our company a great place to work for people from all walks of life. Hiring people from a wide variety of backgrounds makes our company stronger and helps us achieve our mission. 
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. 
Information collected and processed as part of any job application you choose to submit is subject to AnswerLab's Privacy Policy: https://www.answerlab.com/privacy-policy 
.</div>

Marketing Communications Manager

vapi

<div>About Vapi
Vapi is the most configurable platform for building voice agents. Our platform equips companies with everything they need&mdash;telephony, real&#8209;time streaming, deterministic fallbacks, HIPAA/SOC2 compliance, and an AI testing suite&mdash;to launch production&#8209;grade voice agents fast. In just 18 months, more than 300,000 developers have signed up, with over 1,500 new developers joining every day. Our mission is to make voice humanity&rsquo;s default interface again by capturing nuance, emotion, and context that text alone misses. Try it now!
About the Role
We&rsquo;re hiring our first Head of Marketing to own and scale marketing at Vapi. This is a high-impact leadership role where you&rsquo;ll design and execute our enterprise-focused growth marketing and demand generation strategy from the ground up. You&rsquo;ll partner directly with the CEO and Founders to shape how we position Vapi in the enterprise market, tell our story to senior decision-makers, and fuel qualified pipeline growth with some of the world&rsquo;s most innovative companies as we scale rapidly.
We&rsquo;re looking for someone with proven experience driving measurable demand generation in early-stage, fast-growing tech companies. You thrive in scrappy environments, love testing and iterating, and can balance strategic vision with hands-on execution.
What You&rsquo;ll Do<ul><li>
Own Demand Generation &amp; Growth Marketing: Build and execute multi-channel campaigns (paid, organic, content, events, product-led) to drive top-of-funnel awareness and qualified pipeline.</li><li>
Build Marketing from Zero-to-One: Define strategy, processes, and systems across brand, growth, and product marketing. Create scalable foundations for a world-class marketing function.</li><li>
Partner with Sales &amp; Product: Work closely with Sales to align pipeline targets, campaigns, and messaging, and with Product to shape GTM positioning and product launches.</li><li>
Content &amp; Brand Storytelling: Develop compelling messaging and narratives that highlight Vapi&rsquo;s category leadership and customer success stories.</li><li>
Data-Driven Execution: Define KPIs, track performance, and optimize spend to maximize ROI across campaigns and channels.</li><li>
Team Building: Recruit, lead, and develop a small but high-performing marketing team as we scale.</li></ul>
Who You Are<ul><li>
7+ years of experience in B2B SaaS marketing, with at least 3+ years leading demand generation and growth marketing.</li><li>
Proven track record scaling marketing in a rapidly growing, early-stage tech company.</li><li>
Deep expertise in building and optimizing demand gen engines (paid acquisition, lifecycle marketing, content, SEO, partnerships, events).</li><li>
Strong storytelling ability with experience creating messaging and positioning in emerging categories.</li><li>
Analytical and data-driven, with experience owning pipeline metrics and marketing attribution.</li><li>
Comfortable working cross-functionally with Sales, Product, and Leadership to align priorities.</li><li>
Entrepreneurial, hands-on, and excited to build marketing 0 1 in a fast-paced startup environment.</li></ul>
Why Vapi<ul><li>
Define the future of human&ndash;AI interaction: help pioneer a new era of voice-based AI products that are transforming how people and businesses communicate</li><li>
Own meaningful work at a breakout startup: join early, take real ownership, and have a direct hand in building a category-defining company from the ground up</li><li>
Surround yourself with exceptional people: work alongside a world-class team of engineers, operators, and builders backed by top-tier investors who believe in our mission</li><li>
Accelerate your career in a high-growth environment: grow fast, take on big challenges, and unlock opportunities as we scale one of the most exciting platforms in AI</li></ul>
What We Offer<ul><li>
Competitive compensation: includes a strong base salary and meaningful equity ownership</li><li>
Comprehensive health coverage: medical, dental, and vision plans</li><li>
Flexible time off: take-what-you-need vacation policy with an emphasis on rest and balance</li><li>
Daily meals: catered lunches and dinners provided for in-office days</li><li>
Lifestyle &amp; wellness stipends: monthly allowances to support rent, transportation, food, fitness, and mental well-being</li><li>
Professional development: annual learning stipends for courses, conferences, and upskilling</li><li>
Team connection: regular offsites, team events, and opportunities to build in-person relationships</li></ul>
Compensation Range: $200K - $235K</div>

Head of Marketing

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