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business development manager Jobs in Saudi Arabia

business development manager

marketing manager

Food Services Co.

Job DescriptionA Marketing Manager is needed to join a Saudi Company engaged in Food Services in Saudi Arabia (Jeddah), The job will involve you handling the company Marketing &amp; Customer Relationship activities. You must have strong core skills in your field of specialty. A dynamic and strong personality with effective communication and negotiation skills and excellent leadership and analytical abilities is essential.<ul><li>Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.</li><li>Identifying new customers.</li><li>Supporting sales and lead generation efforts.</li><li>Creating promotions with advertising managers.</li><li>Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.</li><li>Compiling lists describing our organization's offerings.</li><li>Developing and managing advertising campaigns.</li><li>Organizing company conferences, trade shows, and major events.</li><li>Building brand awareness and positioning.</li><li>Evaluating and maintaining a marketing strategy.</li><li>Directing, planning and coordinating marketing efforts.</li><li>Communicating the marketing plan.</li><li>Developing each marketing campaign from start to finish.</li><li>Researching the demand for the organization's products and services.</li><li>Evaluating competitors.</li><li>Handling social media, public relations efforts, and content marketing.</li><li>Build relationships with key employees among customers</li><li>Create plans to address clients&rsquo; business needs</li><li>Advise clients on creating profitable processes</li><li>Schedule regular meetings with customers to ensure they are satisfied</li><li>Act as point of contact for complaints and escalate issues as appropriate</li><li>Help sales team up-sell or cross-sell services and products</li><li>Ensure both the company and clients adhere to contract terms</li><li>Study competition to find new ways to retain customers</li><li>Set sales and revenue targets and work diligently to meet them</li><li>Collaborate with internal teams (e.g. sales, engineers, senior management) to address customers&rsquo; needs.</li></ul>Requirements:<ul><li>Proven experience as a Marketing &amp; Customer Relationship Manager</li><li>Proven track record of meeting and exceeding targets</li><li>Background in Marketing &amp; customer service; industry knowledge is a plus</li><li>Experience tracking relevant KPIs (e.g. customer satisfaction)</li><li>Proficient in MS Office, with working knowledge of CRM platforms (e.g. Salesforce)</li><li>A customer-oriented attitude</li><li>Excellent communication and negotiation skills</li><li>Problem-solving aptitude</li><li>Ability to work well with a team</li><li>BSc/BA in Business Administration, Marketing or a related field</li></ul>Job Type: Full-timePay: ﷼7,000.00 - ﷼9,000.00 per month

Marketing Manager

Tahaluf

<div>
 
 Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
 
 
 
 
 Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia&rsquo;s B2B and B2C large-scale events scene.
 
 
 
 
 Be part of something BIG with Tahaluf&rsquo;s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.
 
 
 
 
 Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you&rsquo;ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.
 
 
 
 
 
 
 Job Description
 
 
 
 
 KEY RESPONSIBILITIES:
 
 
 
 <ul>
 <li>
 
 Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 Understands our visitor and exhibitors&rsquo; digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities.
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 Work with our supporting agencies to develop the strategy and setup of all paid campaigns.
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets.
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA&rsquo;s).
 
 
 
 </li>
 </ul>
 
 
 
 
 
 LEADERSHIP
 
 
 
 <ul>
 <li>
 
 Work with line reports &amp; marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI&rsquo;s, event and divisional strategy.
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 Line manages digital marketer/s in order to successfully implement campaign strategies.
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 Provide guidance, feedback and inspiration to line reports.
 
 
 
 </li>
 </ul>
 
 ANALYSIS &amp; INSIGHT
 
 
 
 <ul>
 <li>
 Monitor campaign performances by producing relevant and timely reports.
 </li>
 <li>
 Recommend changes to campaign execution based on data insights.
 </li>
 <li>
 Identify trends and insights, and optimize spend and performance based on the insights.
 </li>
 <li>
 Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.
 </li>
 </ul>
 
 
 
 
 
 PLANNING &amp; CAMPAIGN MANAGEMENT
 
 
 
 <ul>
 <li>
 Work with the marketing team to plan marketing campaigns to meet strategic objectives &ndash; visitor attendance, exhibitor acquisition.
 </li>
 <li>
 Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).
 </li>
 <li>
 Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.
 </li>
 </ul>
 
 
 
 
 
 MARKETING EXECUTION
 
 
 
 <ul>
 <li>
 Work with marketers to identify the target universe and key segments within the target universe
 </li>
 <li>
 Assist with the development of personas, value propositions and messaging for each of the key segments for each product
 </li>
 <li>
 Ensure that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel
 </li>
 <li>
 Significant experience in a digital marketing role to manager level
 </li>
 <li>
 Experience in using Eloqua, Adobe Analytics and Adobe Target
 </li>
 <li>
 Analytical and questioning mindset
 </li>
 <li>
 Solid experience of A/B web and email testing
 </li>
 <li>
 PPC and SEO experience
 </li>
 <li>
 Excellent time keeper, with ability to juggle multiple projects
 </li>
 <li>
 Self-motivating with strong ability to work both on independent projects and projects involving many stakeholders
 </li>
 <li>
 Proven experience of hitting digital channel KPIs
 </li>
 <li>
 Passion for digital marketing
 </li>
 <li>
 Ability to communicate ideas clearly, effectively and persuasively
 </li>
 <li>
 Database development and growth including segmentation and personalisation
 </li>
 <li>
 Deadline and target driven
 </li>
 <li>
 Excellent verbal and written communication skills
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Proven experience as Marketing Manager
 </li>
 <li>
 Bachelor&rsquo;s Degree or equivalent experience
 </li>
 </ul>
 
 
 
 
 
 Background Knowledge, Skills &amp; Experience
 
 
 
 <ul>
 <li>
 Thorough understanding &amp; experience of digital (PPC, SEO, online advertising) and direct marketing.
 </li>
 <li>
 Database development and growth including segmentation / advanced targeting.
 </li>
 <li>
 Building relationships with partners and stakeholders.
 </li>
 <li>
 Analytical and questioning mindset.
 </li>
 <li>
 Significant exposure to design and print suppliers / agencies.
 </li>
 <li>
 Strong copywriting skills.
 </li>
 <li>
 Deadline and target driven.
 </li>
 <li>
 Experience of working in a pressurised environment.
 </li>
 <li>
 Excellent verbal and written communication skills. In Both English &amp; Arabic
 </li>
 <li>
 Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel.
 </li>
 <li>
 Technology savvy. Able to quickly adopt and work with new technology solutions.
 </li>
 </ul>
 
 
 
 
 
 Desirable
 
 
 
 <ul>
 <li>
 Experience of using marketing automation technology (preferably Eloqua).
 </li>
 <li>
 Experience of working with CMS platforms (but coding knowledge not required).
 </li>
 <li>
 Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.
 </li>
 <li>
 Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
 </li>
 <li>
 Formal business/marketing higher education qualification.
 </li>
 <li>
 Experience using Eloqua and/or Adobe Experience Manager.
 </li>
 <li>
 Events marketing experience.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 
 Core Benefits:
 
 
 
 
 <ul>
 <li>
 Medical Insurance for individual and family
 </li>
 <li>
 Annual leave &ndash; 25 days or 28 days (for senior managers)
 </li>
 <li>
 School fees contribution, 40,000 SAR per child per year, up to a max of three children
 </li>
 <li>
 Remote working on Sundays
 </li>
 <li>
 Working anywhere &ndash; 1 month every year
 </li>
 <li>
 Family visa costs* (up to a max of three children)
 </li>
 <li>
 Individual annual flight allowance*
 </li>
 </ul>
 
 
 International Relocation Package*:
 
 
 
 
 <ul>
 <li>
 Paid flight to Riyadh (for you and your dependents)
 </li>
 <li>
 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000
 </li>
 <li>
 SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices
 </li>
 </ul>
 
 
 Local Relocation Package*:
 
 
 
 
 <ul>
 <li>
 Paid flight to Riyadh (for you and your dependents)
 </li>
 <li>
 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000
 </li>
 <li>
 SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices
 </li>
 </ul>
 
 *If eligible
 
 
 
</div>

EjadTech - إيجاد التقنية

<div>
 
 
 Job Purpose
 
 
 
 To lead and execute the company&rsquo;s marketing strategy both
 
 internally and externally
 
 , ensuring a strong corporate identity, supporting internal departments, promoting digital and software products, and enhancing the company&rsquo;s professional image among clients and partners. The role also includes planning, managing, and participating in events, exhibitions, and conferences.
 
 
 Key Responsibilities
 
 
 
 1. Internal Marketing
 
 
 <ul>
 <li>
 Develop and manage the company&rsquo;s corporate identity and ensure consistent internal marketing messages.
 </li>
 <li>
 Support internal departments (Sales, HR, Product, Technology) with marketing materials, presentations, and company profiles.
 </li>
 <li>
 Oversee internal content such as newsletters, service descriptions, success stories, and company achievements.
 </li>
 <li>
 Build a marketing-driven culture within the organization and increase employee awareness of the company&rsquo;s vision and products.
 </li>
 <li>
 Collaborate with HR on employer branding initiatives.
 </li>
 </ul>
 
 
 2. External Marketing
 
 
 <ul>
 <li>
 Plan and execute external marketing campaigns to strengthen the company&rsquo;s market presence.
 </li>
 <li>
 Market digital and software products to targeted customer segments.
 </li>
 <li>
 Manage digital channels including the website, social media platforms, and paid advertising campaigns.
 </li>
 <li>
 Build and manage relationships with partners, media agencies, and influencers.
 </li>
 <li>
 Oversee the company&rsquo;s participation in exhibitions, conferences, and technology events, from planning to execution and evaluation.
 </li>
 <li>
 Represent the company in external meetings and events when required.
 </li>
 </ul>
 
 
 3. Planning &amp; Analysis
 
 
 <ul>
 <li>
 Conduct market and competitor analysis to identify marketing opportunities.
 </li>
 <li>
 Measure marketing campaign performance and prepare regular reports for senior management.
 </li>
 <li>
 Manage the marketing budget and ensure optimal return on investment (ROI).
 </li>
 </ul>
 
 
 Qualifications &amp; Experience
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.
 </li>
 <li>
 
 5&ndash;8 years
 
 of experience in marketing, preferably within technology companies or digital/software products.
 </li>
 <li>
 Proven experience in managing internal and external marketing activities and organizing events.
 </li>
 <li>
 Strong understanding of digital product marketing and technology business models.
 </li>
 </ul>
 
 
 Required Skills
 
 
 <ul>
 <li>
 Strong leadership and organizational skills.
 </li>
 <li>
 Ability to manage multiple projects simultaneously.
 </li>
 <li>
 Excellent communication and professional representation skills.
 </li>
 <li>
 Strategic and analytical thinking.
 </li>
 <li>
 Creativity and adaptability in a fast-paced environment.
 </li>
 </ul>
 
 
</div>

ManpowerGroup Middle East

<div>
 
 
 About the Role
 
 
 
 We are seeking a
 
 Marketing Manager
 
 with a solid
 
 banking
 
 background to lead integrated marketing initiatives across digital and creative channels. You will manage key accounts, act as the point of coordination between
 
 banking stakeholders, creative teams, media partners
 
 , and internal cross-functional teams, ensuring campaigns are on-brand, compliant, and performance-driven.
 
 
 This is a hands-on leadership role suited to someone who thrives at the intersection of
 
 digital marketing, creative strategy, and financial services
 
 &mdash;with a strong grasp of the Saudi market and consumer behaviour.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Own relationships with banking clients and internal business units; translate business objectives into marketing roadmaps.
 </li>
 <li>
 Coordinate with creative, content, media, product, and compliance teams to deliver integrated campaigns.
 </li>
 <li>
 Prepare and present marketing plans, campaign performance reports, and executive updates.
 </li>
 <li>
 Develop and execute multi-channel marketing strategies (paid media, social, SEO/SEM, email, content, in-branch/OOH).
 </li>
 <li>
 Lead content and creative briefs; ensure messaging aligns with brand, regulatory standards, and campaign goals.
 </li>
 <li>
 Manage agencies and vendors (creative, media buying, research, PR); negotiate scopes and timelines.
 </li>
 <li>
 Ensure all communications meet banking compliance, legal, and regulatory requirements in KSA.
 </li>
 <li>
 Maintain brand integrity and approvals; manage risk in marketing processes.
 </li>
 <li>
 Own marketing budgets and forecasts; allocate spend by channel and objective; track ROI.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus.
 </li>
 <li>
 5&ndash;6 years of marketing experience, with at least 3 years in banking/financial services in KSA or GCC.
 </li>
 <li>
 Proven experience across digital marketing, creative leadership, and account/stakeholder management.
 </li>
 <li>
 Fluency in Arabic (mandatory) and strong command of English.
 </li>
 <li>
 Strong understanding of Saudi consumer insights and banking product marketing.
 </li>
 <li>
 Experience managing agencies, budgets, and performance-driven campaigns.
 </li>
 </ul>
</div>

Marketing Manager (Banking)

Squadio

<div>Role Purpose:
To lead and develop the marketing strategy overseeing all internal and external marketing activities, including digital campaigns, brand management, and paid advertising. The Marketing Manager will work closely with the external marketing agency to ensure alignment with goals for growth, awareness, and customer acquisition.
Key Responsibilities:<ul>
<li>
Develop and execute comprehensive marketing strategies for Pre-Launch, Launch, and Post-Launch phases.</li>
<li>Manage the daily relationship with the marketing agency and monitor ad campaign performance.</li>
<li>Define target audiences (Customers &amp; Service Providers) and create tailored acquisition plans.</li>
<li>Supervise content creation with the agency (copywriting, visuals, videos, influencer collaborations).</li>
<li>Analyze marketing data to evaluate performance and improve ROI and conversion rates.</li>
<li>Build and maintain a strong digital presence across TikTok, Instagram, Google, and Snapchat.</li>
<li>Collaborate with product and tech teams to ensure consistent marketing and in-app messaging.</li>
<li>Prepare weekly and monthly reports on marketing KPIs and strategic recommendations.</li>
<li>Work closely with sales and operations teams to connect marketing impact to business outcomes.</li>
<li>Manage the marketing budget and oversee spending across different channels.</li>
<li>Maintain brand identity, tone of voice, and visual communication across all platforms.</li>
<li>Launch partnership and co-marketing campaigns with key service providers.</li>
<li>Propose new growth and retention initiatives (Loyalty, Affiliate, Referral Programs).</li>
<li>Explore new tools, trends, and technologies to strengthen Noorcom&rsquo;s marketing strategy.</li>
</ul>
Requirements<ul>
<li>
Bachelor&rsquo;s degree in Marketing, Business Administration, or related field.</li>
<li>Minimum 5 years of experience in marketing management or digital marketing (preferably in marketplaces or app-based services).</li>
<li>Proven experience managing external marketing agencies.</li>
<li>Strong knowledge of ad platforms (Meta, Google, TikTok, Snapchat).</li>
<li>Advanced analytical skills using GA4, Appsflyer, Firebase, CRM, etc.</li>
<li>Deep understanding of Saudi digital consumer behavior.</li>
<li>Excellent leadership, communication, and organizational skills.</li>
<li>Full fluency in Arabic and English.</li></ul></div>

Digital Marketing Manager

Lactalis Saudi Arabia

<div>
 
 Lactalis Group, is a family-owned company with over 85,000 pragmatic and ambitious individuals around the world, we are a leading player in the dairy industry, committed to delivering high-quality products to consumers across the globe.
 
 
 
 
 
 Living our key values of AMBITION, ENGAGEMENT, and SIMPLICITY is at the centre of everything we do at Lactalis.
 
 
 
 
 
 If you want a one-of-a-kind experience with a company that offers trusted brands, professional expertise, and a dynamic work atmosphere that encourages entrepreneurial spirit, hands-on responsibility, and real opportunities for career growth and development, we'd like to hear from you!
 
 
 
 
 
 As part of our expanding operations in the Middle East region, we are seeking a
 
 HORECA Marketing Manager
 
 to join our dynamic team. Based in Dammam, Saudi Arabia.
 
 
 
 
 
 
 Responsibilities:
 
 
 
 
 1.Product Development &amp; Management:
 
 
 <ul>
 <li>
 Lead the development of new products tailored for the HORECA sector.
 </li>
 <li>
 Manage the product lifecycle from conception to launch, ensuring alignment with company strategy.
 </li>
 <li>
 Oversee P&amp;L, sales forecasts, and actuals, analyzing data to drive informed decision-making.
 </li>
 </ul>
 
 
 2.Branding &amp; Packaging:
 
 
 <ul>
 <li>
 Develop and implement branding strategies that resonate with target markets.
 </li>
 <li>
 Collaborate with design teams for effective packaging solutions that enhance product appeal.
 </li>
 </ul>
 
 
 3.Exhibition &amp; Events Management:
 
 
 <ul>
 <li>
 Plan, coordinate, and execute trade shows and exhibitions to showcase our products.
 </li>
 <li>
 Organize dedicated events to engage clients and promote new offerings.
 </li>
 </ul>
 
 
 4.Client Engagement:
 
 
 <ul>
 <li>
 Meet with clients to understand their needs, gather feedback, and build strong relationships.
 </li>
 <li>
 Act as the main point of contact for client inquiries and support.
 </li>
 </ul>
 
 
 5.Market Research &amp; Analysis:
 
 
 <ul>
 <li>
 Conduct market research to identify trends, competitive landscape, and customer preferences.
 </li>
 <li>
 Analyze data to inform marketing strategies and product enhancements.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field; MBA preferred.
 </li>
 <li>
 Proven experience in marketing management within the HORECA sector or related industries (min 4 years).
 </li>
 <li>
 Strong understanding of P&amp;L management, sales forecasting, and product lifecycle.
 </li>
 <li>
 Excellent interpersonal and communication skills for client engagement.
 </li>
 <li>
 Proficiency in market research and analysis tools.
 </li>
 <li>
 Strong organizational skills with the ability to manage multiple projects simultaneously.
 </li>
 <li>
 Strong experience in NPD.
 </li>
 <li>
 Excellent English speaker (Arabic is a plus).
 </li>
 </ul>
 
 
 
 
 
 
 Why Join Us:
 
 
 
 <ul>
 <li>
 Be a key contributor to a globally recognised player in the dairy industry with a strong commitment to innovation and excellence.
 </li>
 <li>
 Engage with a diverse team of professionals and build relationships across international markets.
 </li>
 <li>
 Benefit from ongoing professional development opportunities and the chance to broaden your expertise.
 </li>
 <li>
 Enjoy a competitive compensation package that rewards your skills, experience, and dedication.
 </li>
 <li>
 If you are an accomplished individual with a passion for the dairy industry and a desire to thrive in a challenging international setting, we invite you to join us on this exciting journey.
 </li>
 </ul>
 
 
</div>

HORECA Marketing Manager

Abdullah Al Othaim Investment Co.

<div>
 
 Job Title: Marketing Manager (Residential Sector)
 
 
 
 Company:
 
 Abdullah Al Othaim Investment Co.
 
 
 
 Workplace Type:
 
 On-site
 
 
 
 Location:
 
 Riyadh, Saudi Arabia
 
 
 
 Employment Type:
 
 Full-time
 
 
 
 Seniority Level:
 
 Mid-Senior level
 
 
 
 Industries:
 
 Real Estate; Marketing Services; Financial Services
 
 
 
 Job Function:
 
 Marketing
 
 
 Role Summary
 
 
 The Marketing Manager (Residential Sector) will lead the end-to-end marketing strategy for the company&rsquo;s residential portfolio, with a strong focus on demand generation, brand positioning, and measurable commercial impact. This role owns campaign planning and execution across digital and offline channels, manages agencies and budgets, and works closely with Sales and other internal stakeholders to drive qualified leads, improve conversion rates, and support revenue targets for residential projects.
 
 
 Key Responsibilities
 
 <ol>
 <li>
 
 Strategy &amp; Go-to-Market Planning
 
 </li>
 </ol>
 <ul>
 <li>
 Develop and execute annual and quarterly marketing plans aligned with sales and revenue goals for residential projects.
 </li>
 <li>
 Lead go-to-market strategies for new project launches and new phases, including positioning, messaging, and channel mix.
 </li>
 <li>
 Define target segments and buyer personas and translate insights into compelling value propositions.
 </li>
 </ul>
 <ol>
 <li>
 
 Demand Generation &amp; Lead Quality
 
 </li>
 </ol>
 <ul>
 <li>
 Own the lead generation engine and ensure a consistent pipeline of qualified leads (MQL/SQL) in collaboration with Sales.
 </li>
 <li>
 Establish lead qualification criteria and improve lead quality through targeting, messaging, and campaign optimization.
 </li>
 <li>
 Design and run lead nurturing journeys and re-engagement/retargeting programs to increase site visits and conversions.
 </li>
 </ul>
 <ol>
 <li>
 
 Campaign Management (Digital &amp; Offline)
 
 </li>
 </ol>
 <ul>
 <li>
 Plan, launch, and optimize performance marketing campaigns across paid media, social platforms, search (SEO/SEM), email/SMS/WhatsApp, events, and PR.
 </li>
 <li>
 Optimize customer journeys and conversion paths (landing pages, forms, content) to improve conversion rates.
 </li>
 <li>
 Coordinate activations, exhibitions, and on-ground events when required to support project sales.
 </li>
 </ul>
 <ol>
 <li>
 
 Brand, Content &amp; Creative Leadership
 
 </li>
 </ol>
 <ul>
 <li>
 Ensure consistent brand identity and communication standards for residential projects.
 </li>
 <li>
 Lead development of marketing collateral and content (copy, visuals, videos, brochures, project decks, sales kits).
 </li>
 <li>
 Manage creative direction and ensure high-quality outputs aligned with project positioning.
 </li>
 </ul>
 <ol>
 <li>
 
 Budget &amp; Vendor/Agency Management
 
 </li>
 </ol>
 <ul>
 <li>
 Own the marketing budget, allocate spend efficiently, and ensure strong ROI/ROAS.
 </li>
 <li>
 Manage agencies and vendors (creative, media, digital, production), including scope, SLAs, performance reviews, and deliverables.
 </li>
 <li>
 Support procurement and contracting processes and ensure governance compliance.
 </li>
 </ul>
 <ol>
 <li>
 
 Performance Analytics &amp; Reporting
 
 </li>
 </ol>
 <ul>
 <li>
 Track and analyze KPIs such as leads volume/quality, CPL/CPA, CAC, ROAS, conversion rates, traffic and engagement metrics.
 </li>
 <li>
 Produce periodic performance reports and dashboards for senior management, linking marketing outputs to sales outcomes.
 </li>
 <li>
 Lead continuous improvement through testing (A/B testing), insights, and data-driven optimization.
 </li>
 </ul>
 <ol>
 <li>
 
 Cross-Functional Collaboration
 
 </li>
 </ol>
 <ul>
 <li>
 Partner closely with Sales to improve lead handover, response SLAs, and conversion performance.
 </li>
 <li>
 Coordinate with project/development teams to stay aligned on product updates, inventory, pricing, and launch timelines.
 </li>
 <li>
 Work with Customer Service to ensure consistent customer experience pre- and post-sale and to reduce cancellations.
 </li>
 </ul>
 
 Qualifications &amp; Experience
 
 <ul>
 <li>
 
 Education:
 
 Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or a related field (Master&rsquo;s or professional certifications are a plus).
 </li>
 <li>
 
 Experience:
 
 Typically
 
 7&ndash;10+ years
 
 in marketing, with proven experience in
 
 residential real estate
 
 or high-consideration sectors (e.g., real estate, financial services).
 </li>
 <li>
 Demonstrated success in performance marketing and lead generation tied to measurable sales outcomes.
 </li>
 <li>
 Strong knowledge of digital marketing tools and platforms (e.g., Google/Meta Ads, Analytics, CRM/Marketing Automation is preferred).
 </li>
 <li>
 Experience managing agencies, vendors, and multi-channel budgets.
 </li>
 </ul>
 
 Core Competencies
 
 <ul>
 <li>
 Strong leadership, stakeholder management, and execution discipline.
 </li>
 <li>
 Commercial and analytical mindset with the ability to translate data into decisions.
 </li>
 <li>
 Excellent communication, presentation, and content judgment.
 </li>
 <li>
 Deep understanding of marketing funnels, customer journeys, and lead management.
 </li>
 <li>
 Ability to work under pressure, manage multiple priorities, and meet deadlines.
 </li>
 <li>
 High integrity, governance awareness, and respect for customer data privacy.
 </li>
 </ul>
 
 Key Performance Indicators (KPIs)
 
 <ul>
 <li>
 Qualified lead volume (MQL/SQL) and conversion to appointments/site visits and sales.
 </li>
 <li>
 Cost per lead (CPL), cost per acquisition (CAC), and return on ad spend (ROAS).
 </li>
 <li>
 Funnel conversion rates and sales pipeline contribution.
 </li>
 <li>
 Website/landing page conversion rates and digital engagement.
 </li>
 <li>
 Campaign efficiency versus budget and timeline adherence.
 </li>
 </ul>
 
 
 
 
 المسمى الوظيفي: مدير تسويق (القطاع السكني)
 
 
 
 Marketing Manager (Residential Sector)
 
 
 
 
 الشركة:
 
 شركة عبدالله العثيم للاستثمار (Abdullah Al Othaim Investment Co.)
 
 
 
 نوع العمل:
 
 حضوري (On-site)
 
 
 
 الموقع:
 
 الرياض، المملكة العربية السعودية
 
 
 
 نوع التوظيف:
 
 دوام كامل (Full-time)
 
 
 
 المستوى الوظيفي:
 
 متوسط إلى أول (Mid-Senior level)
 
 
 
 القطاعات/الصناعات:
 
 العقار، خدمات التسويق، الخدمات المالية (وفق التصنيف)
 
 
 
 التخصص الوظيفي:
 
 التسويق
 
 
 نبذة عن الدور
 
 
 يتولى
 
 مدير التسويق للقطاع السكني
 
 قيادة استراتيجية التسويق والطلب (Demand Generation) لمشاريع القطاع السكني، بهدف رفع الوعي بالعلامة والمشاريع، وزيادة جودة العملاء المحتملين (Leads)، وتحسين معدلات التحويل إلى زيارات ومبيعات بالتعاون الوثيق مع فرق المبيعات والتطوير وخدمة العملاء. يشمل الدور التخطيط للحملات، إدارة الميزانيات والقنوات، الإشراف على الوكالات والموردين، وقياس الأداء عبر مؤشرات واضحة وربط التسويق بنتائج تجارية قابلة للقياس.
 
 
 المسؤوليات والمهام الرئيسية
 
 <ol>
 <li>
 
 الاستراتيجية والتخطيط
 
 </li>
 </ol>
 <ul>
 <li>
 بناء وتنفيذ استراتيجية تسويق سنوية/ربع سنوية لمشاريع القطاع السكني متوافقة مع أهداف المبيعات والإيرادات.
 </li>
 <li>
 تطوير خطط إطلاق المشاريع (Go-to-Market) للمشاريع الجديدة والمراحل الجديدة.
 </li>
 <li>
 تحديد شرائح العملاء المستهدفة (Personas) وصياغة الرسائل التسويقية وعروض القيمة (Value Proposition).
 </li>
 </ul>
 <ol>
 <li>
 
 إدارة الحملات والقنوات
 
 </li>
 </ol>
 <ul>
 <li>
 قيادة الحملات عبر القنوات الرقمية والتقليدية: إعلانات مدفوعة، منصات اجتماعية، SEO/SEM، البريد الإلكتروني/الرسائل، المعارض والفعاليات، العلاقات العامة.
 </li>
 <li>
 تصميم مسار العميل (Customer Journey) من الوعي إلى التحويل وإعادة الاستهداف (Retargeting).
 </li>
 <li>
 تحسين تجربة الواجهة الرقمية للمشاريع (Landing pages، نماذج التسجيل، المحتوى) لرفع التحويل.
 </li>
 </ul>
 <ol>
 <li>
 
 إدارة الطلب وجودة الـ Leads
 
 </li>
 </ol>
 <ul>
 <li>
 وضع معايير جودة العملاء المحتملين بالتنسيق مع المبيعات (MQL/SQL) وتحسينها.
 </li>
 <li>
 إدارة عمليات تسليم الـ Leads للمبيعات (Lead Handover) وضمان سرعة الاستجابة ورفع معدلات التحويل.
 </li>
 <li>
 بناء خطط رعاية العملاء (Lead Nurturing) وزيادة المواعيد/الزيارات للمشاريع.
 </li>
 </ul>
 <ol>
 <li>
 
 العلامة التجارية والمحتوى
 
 </li>
 </ol>
 <ul>
 <li>
 الإشراف على الهوية والاتساق البصري واللغوي للمشاريع السكنية.
 </li>
 <li>
 قيادة إنتاج المحتوى: نصوص إعلانية، فيديوهات، مواد تعريفية، قصص نجاح، مواد نقاط البيع (Sales Collateral).
 </li>
 <li>
 ضمان جودة المواد التسويقية للمشروع (بروشورات، لوحات، مواد المعارض) وفق المعايير.
 </li>
 </ul>
 <ol>
 <li>
 
 إدارة الميزانية والموردين
 
 </li>
 </ol>
 <ul>
 <li>
 إدارة ميزانية التسويق وتوزيع الإنفاق بكفاءة وفق العائد (ROI).
 </li>
 <li>
 قيادة التعاقدات وإدارة الوكالات الإبداعية والرقمية والإعلامية وموردي الإنتاج.
 </li>
 <li>
 تحديد مؤشرات أداء للموردين ومراجعة النتائج والتكلفة والجداول الزمنية.
 </li>
 </ul>
 <ol>
 <li>
 
 التحليل وقياس الأداء
 
 </li>
 </ol>
 <ul>
 <li>
 قياس الأداء عبر مؤشرات واضحة: CPL/CPA، حجم الـ Leads، معدلات التحويل، CAC، ROAS، حركة الزيارات، جودة الـ Leads.
 </li>
 <li>
 إعداد تقارير دورية للإدارة العليا تربط التسويق بالأثر التجاري (pipeline، الزيارات، المبيعات).
 </li>
 <li>
 إجراء اختبارات وتحسينات مستمرة (A/B Testing) للرسائل والإعلانات والصفحات.
 </li>
 </ul>
 <ol>
 <li>
 
 التنسيق الداخلي والتكامل
 
 </li>
 </ol>
 <ul>
 <li>
 شراكة يومية مع فريق المبيعات لضمان تكامل الرسائل والأهداف ومراجعة جودة الـ Leads.
 </li>
 <li>
 التنسيق مع التطوير/المنتج العقاري لفهم تفاصيل المخزون والتسعير والمزايا وتحديثات المشروع.
 </li>
 <li>
 التعاون مع خدمة العملاء لضمان اتساق تجربة العميل قبل/أثناء/بعد البيع وتقليل الشكاوى والإلغاءات.
 </li>
 </ul>
 
 المؤهلات والخبرة المطلوبة
 
 <ul>
 <li>
 بكالوريوس في التسويق، إدارة الأعمال، الاتصالات، أو تخصص ذي صلة (يفضل ماجستير/شهادات احترافية).
 </li>
 <li>
 خبرة لا تقل عن
 
 7&ndash;10 سنوات
 
 في التسويق، منها خبرة واضحة في
 
 العقار السكني
 
 أو القطاعات ذات دورة قرار عالية (Real Estate/Financial Services).
 </li>
 <li>
 خبرة في قيادة حملات تسويق قائمة على الأداء (Performance Marketing) وربطها بمؤشرات التحويل والمبيعات.
 </li>
 <li>
 إلمام قوي بالأدوات والمنصات: Google/Meta Ads، Analytics، CRM/Marketing Automation (ميزة قوية).
 </li>
 <li>
 قدرة مثبتة على إدارة فرق/وكالات ومشاريع متعددة بميزانيات كبيرة.
 </li>
 </ul>
 
 المهارات والكفاءات
 
 <ul>
 <li>
 قيادة وملكية عالية (Ownership) وقدرة على إدارة أصحاب المصلحة.
 </li>
 <li>
 عقلية تحليلية قوية وربط التسويق بنتائج تجارية قابلة للقياس.
 </li>
 <li>
 مهارات ممتازة في التخطيط والتنفيذ وإدارة الوقت والميزانيات.
 </li>
 <li>
 تواصل وعرض قوي، وبناء رسائل تسويقية مؤثرة.
 </li>
 <li>
 فهم مسار العميل ومفاهيم الـ Funnel وLead Management.
 </li>
 <li>
 الالتزام بالحوكمة، وأخلاقيات العمل، وحماية بيانات العملاء.
 </li>
 </ul>
 
 مؤشرات الأداء الرئيسية (KPIs)
 
 <ul>
 <li>
 عدد وجودة العملاء المحتملين (MQL/SQL) ومعدل التحويل إلى زيارات/مبيعات.
 </li>
 <li>
 تكلفة العميل المحتمل (CPL) وتكلفة الاستحواذ (CAC) والعائد على الإنفاق الإعلاني (ROAS).
 </li>
 <li>
 نمو الوعي بالمشروع/العلامة ومؤشرات التفاعل والزيارات.
 </li>
 <li>
 سرعة تسليم الـ Leads واستجابة المبيعات وتأثير ذلك على الإغلاق.
 </li>
 <li>
 أداء الحملات حسب القنوات مقارنة بالميزانية والخطة.
 </li>
 </ul>
 
 
</div>

Marketing Manager (Residential Sector)

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