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content specialist

social media specialist

Manière De Voir

<div>
 
 
 Job Title:
 
 Social Media Specialist
 
 
 
 Location:
 
 New York City
 
 
 
 Employment Type:
 
 Full Time
 
 
 
 
 
 Salary Range: $80,000-$90,000
 
 
 We&rsquo;re looking for a culturally aware, trend-savvy
 
 Social Media Specialist
 
 to lead and elevate our social presence across platforms. This role is ideal for someone who lives and breathes fashion, understands the intersection of content and community, and has a sharp instinct for what engages, converts, and inspires. You&rsquo;ll own strategy and execution across key channels, translating the brand&rsquo;s voice and visual identity into scroll-stopping content and campaigns.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 Content Strategy &amp; Platform Ownership
 
 
 <ul>
 <li>
 Develop and manage the brand&rsquo;s social calendar across platforms (Instagram, TikTok, Pinterest, X, LinkedIn, etc.).
 </li>
 <li>
 Brief and collaborate with the creative team on asset creation &mdash; from photo selects to Reels concepts.
 </li>
 <li>
 Craft engaging, brand-aligned copy and maintain consistent tone of voice across all platforms.
 </li>
 </ul>
 
 
 
 
 
 Influencer &amp; Creator Collaboration
 
 
 <ul>
 <li>
 Partner with the Partnerships &amp; Events Manager to identify, vet, and engage with influencers and creators.
 </li>
 <li>
 Coordinate content needs for gifting, seeding, and paid campaigns &mdash; ensuring influencer content aligns with the brand&rsquo;s aesthetic and messaging.
 </li>
 <li>
 Track and reshare influencer content across channels; maintain relationships and source new collaborators that align with the brand vision.
 </li>
 <li>
 Leverage creator partnerships to grow reach, drive engagement, and support product launches or events.
 </li>
 </ul>
 
 
 
 
 
 Community Management &amp; Engagement
 
 
 <ul>
 <li>
 Manage daily interaction with followers &mdash; responding to DMs, comments, tags, and mentions in an authentic, fashion-forward voice.
 </li>
 <li>
 Spot and engage with UGC and potential advocates; support the growth of a loyal, style-conscious community.
 </li>
 <li>
 Identify cultural moments, social trends, and fashion news worth responding to in real time.
 </li>
 </ul>
 
 
 
 
 
 Campaign &amp; Launch Support
 
 
 <ul>
 <li>
 Lead social planning and rollout for seasonal campaigns, product drops, influencer events, and brand experiences.
 </li>
 <li>
 Support on-the-ground coverage during events or photoshoots, capturing live content when needed.
 </li>
 </ul>
 
 
 
 
 
 Analytics &amp; Performance
 
 
 <ul>
 <li>
 Monitor platform insights to track growth, reach, and engagement.
 </li>
 <li>
 Report regularly on key metrics and apply insights to optimize future strategy and content planning.
 </li>
 <li>
 Stay up to date on algorithm updates, best practices, and platform innovations.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 1-3+ years of experience managing social media for a fashion, lifestyle, or luxury brand.
 </li>
 <li>
 Proven track record of building and executing successful content strategies and influencer campaigns.
 </li>
 <li>
 Strong visual sensibility and understanding of what resonates in fashion, especially in digital-first environments.
 </li>
 <li>
 Fluent in Instagram, TikTok, and Pinterest, with experience using native analytics tools and planning platforms (e.g. Later, Notion, Trello).
 </li>
 <li>
 Excellent copywriting, content planning, and campaign briefing skills.
 </li>
 <li>
 Ability to juggle multiple projects, stay organized, and adapt quickly in a fast-moving fashion calendar.
 </li>
 </ul>
 
 
 
 
 
 Bonus Points For:
 
 
 <ul>
 <li>
 Direct experience managing influencer gifting or seeding programs.
 </li>
 <li>
 Comfort directing or appearing in short-form content.
 </li>
 <li>
 Knowledge of photo/video editing apps like CapCut, Lightroom, Canva, or Adobe Express.
 </li>
 <li>
 Familiarity with the fashion landscape across editorial, influencer, and cultural spheres.
 </li>
 </ul>
 
 
</div>

Social Media Specialist

Phillips Auctioneers LLC

<div>PRIMARY FUNCTION 


We are seeking a highly analytical, strategic, detail oriented, and creative Social Media Manager to develop and execute social media strategies across all major social platforms that drive audience growth, engagement, increase brand awareness, and support business goals across multiple platforms. 


You will be responsible for managing all social media channels, analyzing and reporting performance data, ensuring account security, writing engaging captions, creating impactful content, and monitoring the competitive landscape to keep our social strategy ahead of the curve. 


The role works closely with teams in Marketing, Creative, Digital, and Specialist departments to grow and retain Phillips' social audience. 


Phillips values a workforce with a wide variety of experiences, backgrounds and skills, so we encourage you to apply even if you do not meet all of the qualifications. 


DUTIES AND RESPONSIBILITIES 

<ul>
<li>Daily, weekly, monthly, quarterly, annual reporting on performance and KPIs including engagement, reach, follower growth, traffic, and top performing posts, providing actionable insights to stakeholders.</li>
<li>Monitor analytics to measure performance, identify trends, and adjust strategies accordingly using native platform insights and third-party tools (e.g., Dash, Hubspot, Hootsuite, etc).</li>
<li>Manage daily posting, proofreading, community engagement, and brand voice across platforms.</li>
<li>Maintain a cross-platform social media calendar, ensuring the timely deployment of content and a consistent brand experience across platforms.</li>
<li>Maintain organization and archive of social content on within tools, platforms, and systems (e.g., Canva, Monday.com, OneDrive).</li>
<li>Stay up to date with the latest social media best practices, trends, tools, and platform updates.</li>
<li>Maintain the security of all social media accounts, ensuring strong passwords, 2FA, user access control, and compliance with platform guidelines.</li>
<li>Stay informed on platform policy changes and potential security threats or vulnerabilities, work closely with Copyright Manager and Legal Team.</li>
<li>Ability to collate and present social media performance and strategy in a digestible, engaging manner.</li>
<li>Engage with Phillips' social community, including responding to comments and DMs in a timely and brand-aligned manner, maintaining best practices, and liaising with Client Services as needed.</li>
<li>Collaborate with internal teams globally (e.g. US, Europe, Asia) to ensure brand consistency and support campaigns.</li>
<li>A/B test content formats, posting times, hashtags, and CTAs to improve performance.</li>
<li>Stay informed on current social trends, meme culture, and audience behavior to keep content fresh and relevant.</li>
<li>Identify opportunities to amplify marketing assets (including editorial, videos, audio, photography, and animation) and recommend additional bespoke social content for optimal performance on each channel.</li>
<li>Conduct ongoing competitor and industry landscape analysis to identify trends, content gaps, and emerging best practices and provide weekly analytics updates.</li>
<li>Benchmark performance against key competitors.</li>
<li>Translate data into strategic recommendations to guide content, posting schedules, and campaign direction.</li>
<li>Develop and implement a comprehensive social media strategy across all social platforms, aligned with overall marketing and business goals.</li>
<li>Develop strategies to grow and nurture a loyal, engaged, new follower base.</li>
<li>Create and curate engaging content (text, image, video, stories, reels, etc.) tailored to each platform (e.g., Instagram, Facebook, YouTube, LinkedIn, TikTok, Pinterest, X/Twitter) maximum engagement and performance across all channels.</li>
<li>Liaise with colleagues who oversee Asia based social channels and partner channels (e.g., Watches)</li>
<li>Prepare and update education elements for internal trainings.</li>
<li>Manage and grow partner/influencer/artist/brand personality relationships where applicable.</li>
<li>Perform ad hoc projects as needed.</li></ul> 


EDUCATION, PROFESSIONAL SKILLS AND PERSONAL ATTRIBUTES 

<ul>
<li>Proven work experience as a Social Media Manager or similar role; luxury brand experience is preferred.</li>
<li>Strong understanding of social media platforms, algorithms, and tools.</li>
<li>Excellent written and verbal communication skills.</li>
<li>Expert in social media management platforms (e.g., Dash, Hubspot, Hootsuite, etc) and content creation tools (e.g., Canva, Adobe Creative Suite).</li>
<li>Skilled with analytics tools (e.g., Meta Business Suite, Google Analytics, native platform insights).</li>
<li>Ability to multitask, manage deadlines, and work both independently and collaboratively.</li>
<li>Familiarity with SEO and email marketing as it relates to social strategy.</li>
<li>Attention to detail and a strong sense of brand tone of voice.</li>
<li>Enthusiastic interest in social media channels and their respective strategies (Instagram, Facebook, YouTube, LinkedIn, Pinterest, X, WeChat, Weibo, Red).</li>
<li>Strong writing and editing skills, demonstrated experience with producing social copy.</li>
<li>Experience with paid social media advertising is a plus.</li>
<li>Highly proficient writing for social media in English.</li>
<li>Experience in the arts and culture sector, fashion, design, architecture, or museums and galleries a plus.</li></ul> 


WORKING CONDITIONS 

<ul>
<li>Work is primarily undertaken in our New York office at 432 Park Avenue</li>
<li>Ability to post on weekends to meet business needs</li></ul> 


ADDITIONAL INFORMATION
<ul>
<li>The annual salary range for the role is $70,000-85,000.</li></ul></div>

Social Media Manager

Creative People

<div>
 
 
 Job Title:
 
 Content Creator
 
 
 
 Location:
 
 NYC (hybrid, 3x a week in Flatiron)
 
 
 
 Company Industry:
 
 Men's Lifestyle
 
 
 
 Salary:
 
 $85-$100k + bonus (pending leveling &amp; experience)
 
 
 
 
 
 
 
 Must-Have Requirements
 
 
 
 <ul>
 <li>
 
 You must have work samples or a portfolio to be considered - You must attach to your application!
 
 </li>
 <li>
 Ability to concept, shoot, edit, and write captions independently &mdash; ideally a wide range from iPhone lo-fi content to polished high-fi lifestyle imagery
 </li>
 <li>
 Based in NYC and comfortable with being in office 3x a week
 </li>
 </ul>
 
 
 
 
 
 
 These are must-have requirements to be considered for the role. If you don't have experience in the above, please refrain from applying to this specific role.
 
 
 
 
 
 
 
 
 Job Description:
 
 
 
 
 
 
 
 Overview:
 
 
 
 Bespoke Post creates and curates high-quality menswear, outdoor gear, home goods, and accessories for men with a rugged-yet-refined lifestyle. Through our e-commerce shop, editorial content, and award-winning subscription program, we help our customers discover under-the-radar brands, people, and products that speak to our core belief that quality never goes out of style.
 
 
 
 
 
 We&rsquo;re looking to supercharge our growth by significantly boosting our brand fame on social media. Specifically, we&rsquo;re looking for someone who deeply understands how to scale engagement and reach across TikTok, Instagram, and YouTube. If you shoot and edit content that&rsquo;s consistently generated comments, shares, likes, and subs&mdash;and how to optimize for success on each of these platforms&mdash;you may be the person we&rsquo;re looking for.
 
 
 
 
 
 
 About The Role
 
 
 
 We&rsquo;re hiring a Social Content Creator to concept, shoot, edit, and post content for Bespoke Post and our satellite brand Halfday Travel. You&rsquo;ll use your creativity to develop new concepts for TikTok, Instagram, and YouTube based on your intuition about what&rsquo;s working, and quantitative and qualitative feedback on prior content. Your core objective across all these channels is to boost brand awareness and fame of Bespoke Post and Halfday. Key KPIs will be organic reach and engagement rate.
 
 
 
 
 
 In this role, you will be the owner of all our social channels, collaborating closely with the rest of the creative team to support your ideas. We&rsquo;re looking for a proactive leader who thrives in a dynamic, fast-paced environment.
 
 
 The position will require in-person collaboration 3 days per week at our NYC office.
 
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 
 ● Own our organic social strategy, focusing on maximizing reach and engagement across TikTok, Instagram, and YouTube.
 
 
 ● Leverage social platform analytics, as well as HootSuite, Motion, VidIQ, SEMRush, and a host of AI tools to measure and improve content performance, and develop new creative.
 
 
 ● Collaborate with the rest of the creative team to leverage seasonal and product-focused production opportunities.
 
 
 ● Collaborate with the Growth Marketing team to share learnings, capitalize on opportunities, and gain production efficiencies.
 
 
 ● Manage the content calendar and programming across platforms, and oversee the daily deployment of new creative content.
 
 
 ● Collaborate with marketing to identify and brief-in external content creators and brand partners.
 
 
 ● Deliver bi-monthly performance reports to our C-Suite.
 
 
 
 
 
 
 
 
 
 Job Requirements
 
 
 
 ● 5+ years of experience in social content creation
 
 
 ● Excellent fluency in shooting and editing video content for social
 
 
 ● Proven ability to generate engagement and reach on TikTok, Instagram, or YouTube.
 
 
 ● Demonstrated success in executing social campaigns that drive brand awareness and engagement.
 
 
 ● Deep expertise with social media platform analytics, as well as with social media marketing tools like HootSuite, Loomly, Later, Archive, etc.
 
 
 ● Strong written and verbal communication skills, with the ability to articulate strategies and performance to diverse stakeholders.
 
 
 ● Ability to develop and implement efficient processes to support content production and scalability.
 
 
 ● Self-motivated, proactive, adaptable, and able to thrive in a fast-paced, evolving environment.
 
</div>

Content Creator

<div>
 Air is a Creative Ops System for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows. We launched in March 2021 and have raised +$70m from world-class venture capital groups including Avenir, Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.
 
 
 
 This role requires in-office attendance at least 3 days/week in New York.
 
 
 
 
 The Role
 
 
 
 
 Core Responsibilities
 
 
 
 
 Develop and begin implementing Air's IG strategy
 
 
 
 <ul>
 <li>
 Design and begin executing a thoughtful, data-informed strategy to grow Air's presence on Instagram with a goal of dramatically scaling our reach and engagement
 </li>
 <li>
 Audit Air's current social media presence, audience and competitive landscape
 </li>
 <li>
 Build perspective on how and where Air can win and develop a tactical approach to doing it
 
 
 </li>
 </ul>
 
 Grow Air's audience across social media platforms (IG, TikTok, YouTube)
 
 
 
 <ul>
 <li>
 Set and track clear goals for audience and engagement growth, showcasing consistent growth in video reach and views
 </li>
 <li>
 Create and post short-form video content regularly across Instagram, TikTok, and YouTube
 </li>
 <li>
 Understand and measure with analytics what "works" and what "doesn't". Iterate constantly
 
 
 </li>
 </ul>
 
 Build and manage Air's UGC + Influencer creator network
 
 
 
 <ul>
 <li>
 Invite and collaborate with UGC creators and influencers, building a network of regular collaborators across Air's social media platforms
 </li>
 <li>
 Conduct an audit of relevant creators and influencers across platforms, building relationships with those aligned to our values and audience
 </li>
 <li>
 Manage the end-to-end collaboration process&mdash;from content planning and feedback to payment logistics and post-launch performance tracking
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 
 Experience:
 
 
 
 <ul>
 <li>
 2-5 years creating social media for either/both your Personal-brand or a Brand-brand
 </li>
 <li>
 Keen understanding of how social media works (e.g. perspectives on clipping, virality, audience and which platforms and why)
 </li>
 <li>
 Creative strategist with a sharp point of view on content, culture, and what makes ideas resonate
 </li>
 <li>
 Strong network in creator community, ability to project manage and deliver results.
 
 
 </li>
 </ul>
 
 Technical Ability
 
 :
 
 
 <ul>
 <li>
 A large Instagram/TikTok following, experience with content creation, front and behind camera, with fast, clean video editing chops
 </li>
 <li>
 You should be an endless repository of ideas that you can execute on. Pace is fast. Role is demanding. You need to want to win on this platform and stop at nothing until you do
 
 
 </li>
 </ul>
 
 Entrepreneurial Drive:
 
 You like to work in public, own problems end-to-end, and move with intentional speed - so your best ideas ship fast and make a visible dent.
 
 
 
 Obsessed with Winning:
 
 Everyone at Air plays to win, says the hard thing, and progresses every day while building genuine relationships.
 
 
 
 How we work at Air:
 
 
 
 <ul>
 <li>
 Act like a driver: Take initiative and ownership without waiting to be told
 </li>
 <li>
 Work in public: Share ideas openly, get feedback early, and collaborate across teams
 </li>
 <li>
 Play to win: Aim high and bring creativity, adaptability, and focus to your work
 </li>
 <li>
 Say the hard thing: Give and receive feedback with clarity and respect
 </li>
 <li>
 Disagree and commit: Debate honestly, then align quickly to move forward together
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 
 Why Air?
 
 
 
 <ul>
 <li>
 Growth and Impact: Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on [our ARR growth]
 </li>
 <li>
 Comprehensive Benefits: We offer competitive medical, dental, and vision insurance, along with dependent coverage. You'll also enjoy a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days
 </li>
 <li>
 Commitment to Diversity: We believe in the power of diverse perspectives and strive to create an inclusive culture that welcomes individuals from all backgrounds and experiences
 </li>
 <li>
 Competitive Compensation: The compensation range for this role is USD $91,000-$156,000 base salary
 
 
 </li>
 </ul>
 At Air, we're committed to building a world-class team and helping every individual reach their full potential. If you're passionate about solving big problems and growing with an innovative company, we'd love to meet you!
</div>

Social Media Strategist

Mizz Korea

<div>
 
 
 Company Description
 
 
 
 
 Mizz Korea creates clean, luxurious formulations packed with protein-rich ingredients for the ultimate in glowing skin. Developed to deliver the efficacy of the 10 step K-beauty experience, but in a simplified, power packed approach. Featuring active levels of lupine proteins and oats, these plant based ingredients deliver gentle yet effective results. Vegan. Cruelty-free. Gluten free.
 
 
 
 
 
 
 
 Role Description
 
 
 
 This is a part-time role for a TikTok Content Creator located in New York, NY. The TikTok Content Creator will be responsible for creating, editing, and publishing engaging video content on TikTok that promotes Mizz Korea's products. Day-to-day tasks will include brainstorming content ideas, filming and editing videos, staying up-to-date with TikTok trends, and interacting with followers. The role demands creativity, a keen understanding of social media trends, and the ability to work collaboratively with the marketing team.
 
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 Passionate about skincare
 </li>
 <li>
 Experience with TikTok content creation and understanding of platform trends
 </li>
 <li>
 Ability to film, edit and post content
 </li>
 <li>
 Must be based in NYC
 </li>
 <li>
 10-15 hours a week
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Proven experience in content creation for social media, particularly TikTok
 </li>
 <li>
 
 Appear on camera regularly to authentically represent the brand and connect with our audience
 
 </li>
 <li>
 Skills in video production, editing, and storytelling
 </li>
 <li>
 Strong understanding of TikTok trends and audience engagement techniques
 </li>
 <li>
 Excellent creative and organizational skills
 </li>
 <li>
 Ability to work independently and collaboratively in a team environment
 </li>
 <li>
 Experience in beauty or skincare industry is a plus
 </li>
 <li>
 Bachelor's degree in Marketing, Communications, Digital Media, or related field
 </li>
 </ul>
</div>

TikTok Content Creator

Diamond of America

We are seeking a creative and results-driven SMM Manager to strengthen our jewelry brand&rsquo;s online presence and drive engagement across social media platforms. This is a full-time, in-person position based in New York.Responsibilities:<ul><li>Develop and implement a social media strategy to increase brand awareness and sales.</li><li>Regularly update and manage the jewelry catalog on Instagram and Facebook (Meta).</li><li>Plan, create, and publish engaging content (posts, stories, reels) aligned with the brand&rsquo;s aesthetic.</li><li>Shoot and edit short-form video content (Reels, Stories, TikTok-style videos) for social media.</li><li>Edit and retouch product and lifestyle photography to maintain brand consistency.</li><li>Manage Facebook &amp; Instagram Ads Manager: campaign setup, optimization, and reporting.</li><li>Monitor trends in social media, fashion, and jewelry to create relevant content.</li><li>Engage with followers: respond to comments, messages, and increase user interaction.</li><li>Track, analyze, and report on key performance metrics, providing actionable insights.</li></ul>Requirements:<ul><li>Proven experience as an SMM Specialist/Manager with focus on Instagram and Facebook.</li><li>Strong knowledge of Meta Ads Manager and Instagram Business tools.</li><li>Hands-on experience in video production (shooting &amp; editing) and photography.</li><li>Proficiency in editing software: CapCut, Canva, Adobe Premiere Pro, Photoshop.</li><li>Creative mindset with ability to produce engaging, high-quality content.</li><li>Understanding of current social media trends, preferably in fashion and jewelry.</li><li>Excellent communication and writing skills.</li><li>Attention to detail and ability to work independently.</li><li>Proficiency in English, Ukrainian or Russian.</li></ul>Job Type: Full-timePay: From $25.00 per hourWork Location: In person

SMM Manager for a Jewelry Company - Russian or Ukrainian Language

Columbia University

<div><ul><li>Job Type: Officer of Administration</li>
<li>Bargaining Unit:</li>
<li>Regular/Temporary: Regular</li>
<li>End Date if Temporary:</li>
<li>Hours Per Week: 35</li>
<li>Standard Work Schedule:</li>
<li>Building:</li>
<li>Salary Range: $103,100-$117,400</li>
</ul><div>The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.</div> 
<div></div>

Position Summary
<div>
Columbia University Irving Medical Center seeks a strategic, creative, and digitally savvy Communications and Marketing Senior Specialist to lead initiatives supporting the CUIMC Office of Communication&rsquo;s mission in close collaboration with clinical departments.
</div>
<div>This role plays a key part in communicating the impact of our clinical services, research, and education through compelling storytelling and innovative marketing strategies. The ideal candidate will have exceptional writing skills, a strong understanding of health care audiences, and deep experience managing campaigns across platforms.
</div>
Responsibilities

The responsibilities will include the following:
<div>
Essential Duties:
</div>
<div>Content Development
</div>
<div> <ul><li>Contributes to the design of the communications strategy and carries out the development and management of high-quality content tailored to patients, faculty, researchers, students, peers/referring providers, and the broader healthcare community.
</li>
</ul></div><div><ul><li>Conducts benchmarking research and leverages internal priorities to make informed recommendations that shape content strategy.
</li>
</ul></div><div><ul><li>Collaborates with administrative and clinical leadership to define content approach that aligns with departmental goals and institutional objectives. Produces various materials, including web copy, patient stories, service line features, provider bios, newsletters, and internal communications.
</li>
</ul></div><div><ul><li>Collaborates with the central editorial team to produce content.
</li>
</ul></div><div><ul><li>Ensures all communications maintain a consistent brand voice and comply with HIPAA regulations, brand standards, and institutional messaging guidelines. Produces written content and basic graphics to support the department&rsquo;s social media accounts.
</li>
</ul></div><div><ul><li>Facilitates awareness and understanding of available resources and guidelines by creating effective channels for information sharing and knowledge exchange among users.
</li>
</ul></div><div>Digital Marketing &amp; Strategy
</div>
<div><ul><li>Collaborates with the marketing team to plan and lead multi-channel campaigns that drive patient acquisition, enhance faculty promotion, increase clinical program visibility, and raise awareness of research initiatives across the health system. Oversees content management and optimization of department websites using CMS tools (e.g., Sitecore, Drupal, Adobe).
</li>
</ul></div><div><ul><li>Oversee email marketing initiatives, including audience segmentation, automation, and analytics, using tools like Salesforce Marketing Cloud or Mailchimp.
</li>
</ul></div><div><ul><li>Supports the development of strategic partnerships within Columbia by staying informed on client needs and market trends to identify potential growth opportunities. Monitors competitive landscape and healthcare industry trends, providing regular analysis and reports to inform marketing objectives.
</li>
</ul></div><div><ul><li>Establish and manage social media strategies, content calendars, and engagement approaches to strengthen brand reputation.
</li>
</ul></div><div><ul><li>Assists in optimizing and scaling digital marketing plans by analyzing performance data and supporting adjustments to improve campaign reach and effectiveness across platforms.
</li>
</ul></div><div><ul><li>Monitors and responds to audience engagement across platforms, including provider ratings, reviews, and social media platforms.
</li>
</ul></div><div><ul><li>Maintains provider profiles (bios, specialties, expertise, headshots, locations).
</li>
</ul></div><div><ul><li>Applies search engine optimization (SEO) and search engine marketing (SEM) best practices to enhance content discoverability across digital channels.
</li>
</ul></div><div><ul><li>Assists in monitoring project budgets and ensuring alignment with institutional cost expectations.
</li>
</ul></div><div>Analytics &amp; Performance Tracking
</div>
<div><ul><li>Measures and reports on the performance of campaigns and digital channels using tools like Piwik Pro Analytics, social media insights, and CRM dashboards.
</li>
</ul></div><div><ul><li>Provides actionable recommendations based on data to improve outreach, engagement, and ROI.
</li>
</ul></div><div><ul><li>Analyzes and presents data to various stakeholders, adapting communication style to effectively engage different audiences.
</li>
</ul></div><div>Collaboration &amp; Project Management
</div>
<div><ul><li>Serves as the primary communications liaison between the clinical departments and CUIMC&rsquo;s central Office of Communication.
</li>
</ul></div><div><ul><li>Builds strong relationships with clinical leadership, faculty, and staff to identify opportunities for storytelling and promotional efforts. Coordinates projects across internal teams (editorial, digital, marketing, design, and media).
</li>
</ul></div><div><ul><li>Provide brand guidance, content recommendations, and messaging support to departmental stakeholders. Support press release development and work with the CUIMC Office of Communications on media relations and public announcements.
</li>
</ul></div><div>Other
</div>
<div><ul><li>Engages in ongoing learning to stay current with best practices in healthcare marketing, digital communications, and institutional branding.
</li>
</ul></div><div><ul><li>Supports special projects or initiatives as assigned by senior communications leadership.
</li>
</ul></div><div><ul><li>Performs other duties as assigned.
</li>
</ul></div>Minimum Qualifications
<ul>
<li>Bachelor's Degree or equivalent in education and experience, plus four years of experience.</li>
</ul>
Preferred Qualifications
<ul>
<li>Minimum of a Bachelor&rsquo;s degree or equivalent experience in Marketing, Communications, Public Health, Journalism, Public Relations, or a related field.</li>
<li>4 years of marketing and communications experience, preferably in health care, academic medicine, or higher education.</li>
<li>Exceptional writing, editing, and storytelling skills with an ability to translate complex medical or research information for lay audiences.</li>
<li>Proven experience developing and executing digital marketing campaigns.</li>
<li>Understanding CMS platforms, web analytics tools, SEO/SEM, social media management tools, and email marketing software.</li>
<li>Basic understanding of graphic design and multimedia tools (e.g., Canva, Adobe Creative Suite).</li>
<li>Strong project management, interpersonal, and cross-functional collaboration skills.</li>
<li>Ability to thrive in a fast-paced environment.</li>
<li>Experience in an academic medical center or teaching hospital environment.</li>
<li>Knowledge of health marketing, service line promotion, or patient engagement strategies.</li>
<li>Familiarity with CRM, marketing automation tools (e.g., Salesforce, Marketo, HubSpot).</li>
</ul>
Equal Opportunity Employer / Disability / Veteran

Columbia University is committed to the hiring of qualified local residents.</div>

Comms/Marketing Sr Specialist

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