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content creator/social media editor, page six Jobs in New York

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social media strategist

Procter & Gamble

<div>
 <strong>
  Job Location
  <br/>
  <br/>
 </strong>
 BOSTON GO &amp; TECH CENTER
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 <strong>
  Job Description
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 </strong>
 We are seeking a dynamic and experienced Social Media Strategist with a proven track record of creating and executing successful campaigns on platforms like TikTok and YouTube. The ideal candidate will have hands-on experience working directly for these platforms, possessing deep insights into their algorithms, audience engagement strategies, and best practices for content creation. This role requires a strategic thinker with a passion for social media and a knack for storytelling.
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  Job Qualifications
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  <em>
   Qualifications:
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 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Communications, or a related field.
  </li>
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   Minimum of 3 years of experience in social media marketing, working for TikTok or YouTube.
  </li>
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   Strong analytical skills with the ability to interpret data and make data-driven decisions.
  </li>
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   Excellent written and verbal communication skills, with a creative flair for storytelling.
  </li>
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   Familiarity with social media management tools and analytics platforms.
  </li>
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   Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  </li>
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   A passion for social media trends, pop culture, and digital marketing.
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  </li>
 </ul>
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  <em>
   Preferred Qualifications:
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   <br/>
  </em>
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 <ul>
  <li>
   Experience working at TikTok, YouTube, other major social media platform.
  </li>
  <li>
   Experience with video editing and content creation tools.
  </li>
  <li>
   Knowledge of SEO and its impact on social media performance.
  </li>
  <li>
   Previous experience in influencer marketing and partnerships.
   <br/>
   <br/>
  </li>
 </ul>
 Compensation for roles at P&amp;G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&amp;G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&amp;G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.
 <br/>
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 We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
 <br/>
 <br/>
 <strong>
  Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&amp;G along with other work authorization FAQ&rsquo;s, please click
 </strong>
 HERE
 <strong>
  .
  <br/>
  <br/>
 </strong>
 Procter &amp; Gamble participates in e-verify as required by law.
 <br/>
 <br/>
 Qualified individuals will not be disadvantaged based on being unemployed.
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 We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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  Job Schedule
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 Full time
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  Job Number
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 R000143332
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  Job Segmentation
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 Experienced Professionals
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  Starting Pay / Salary Range
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 $110,000.00 - $165,300.00 / year
</div>


Social Media Strategist + Creator (TikTok & YouTube)

Vox Media, LLC

<div><p>We're looking for a social editor to help manage the Strategist's social accounts. This person will work across social platforms to develop ideas, create written and video content, and represent the brand in a way that feels fresh, culturally aware, and unmistakably us. They will be the 'host' of the Strategist on Instagram, and help guide our readers through the shopping landscape. You should be able to flawlessly write a caption, film and edit green-screen takes of a news post for Tik Tok, ideate social-only rubrics with our team of writers, as well as asking talent questions for social video.</p><br>
<p></p>
<h2 class="jobSectionHeader"><b>
WHO WE ARE</b></h2>
<p>
The Strategist is New York Magazine's site for rigorously reported service journalism that helps readers shop smartly. Its writers and editors surface the stuff that is actually worth buying, alongside all sorts of things you never knew you needed.</p>
<p>
The Strategist is part of Vox Media, the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what's now, what's next, and what's possible.</p>
<p>
As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.</p><br>
<p></p>
<h2 class="jobSectionHeader"><b>
WHAT YOU'LL DO</b></h2>
<ul><li>Work directly with the Senior Editor on any social and audience needs across social platforms. Responsible for both creating content and posting across social platforms.
</li><li>Develop, film and edit quick-turn videos and recurring franchises across TikTok, Instagram, and other platforms.</li>
<li>Serve as an on-camera 'host' for the Strategist and public-facing voice for our brand's social storytelling.</li>
<li>Track shopping trends, pitch creative concepts, and help evolve our tone and social identity.</li>
<li>Write and produce smart, engaging copy and visuals that reflect The Strategist's distinctive tone and perspective.</li>
<li>Collaborate with editorial, art, and social teams on rollout plans for major packages, covers, and sales events.</li>
<li>Identify and track emerging trends, memes, and conversations across the shopping space.</li>
<li>Help build and refine strategies to grow engagement and reach across new and existing platforms.</li>
<li>Be proactive in pitching ideas, testing formats, and finding new ways to make The Strategist's stories travel.</li></ul><br>
<p></p>
<h2 class="jobSectionHeader"><b>
WHO YOU ARE</b></h2>
<ul><li>A shopping obsessive with a deep passion for service journalism &ndash; you're a compulsive noticer with an eagle eye for detail</li>
<li>Chronically online with a finger on the pulse of trends, influencers, and relevant voices in the shopping space</li>
<li>Strong, engaging on-camera presence and writing voice</li>
<li>Prior experience growing an audience</li>
<li>Experience making and editing social content across multiple platforms</li>
<li>Flexible, fast, and collaborative &mdash; equally comfortable ideating and executing</li>
<li>Strong understanding of the Strategist sensibility, tone, and audience</li>
<li>Strong understanding of analytics and social media trends across platforms</li>
<li>Confidence in generating ideas</li>
<li>Experience writing engaging headlines and teasers</li>
<li>Proficiency in Adobe Suite and Figma or other design platforms.</li>
<li>2-3 years of experience</li></ul><br>
<p></p>
<h2 class="jobSectionHeader"><b>
WHERE YOU'LL WORK</b></h2>
<p><b>
This job is </b><b>based in New York, NY</b>.</p>
<h1 class="jobSectionHeader"><b>
WHY VOX MEDIA?</b></h1>
<h2 class="jobSectionHeader"><b>WHAT WE OFFER</b></h2>
<p><b>
This is a permanent, full-time position</b>. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.</p>
<p><b>
This position is covered by the collective bargaining agreement between the Company and The NewsGuild of New York, CWA Local 31003, AFL-CIO.</b></p><br>
<p></p>
<h2 class="jobSectionHeader"><b>
OUR DEI+ COMMITMENT</b></h2>
<div><div><div><div><div><div><div><div><div><div><div><div><div>Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work. We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences. We recognize that our commitments require ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep data regarding the demographics of our employees public and you can access it here. Learn more about our approach to corporate citizenship here.</div>
</div>
</div></div></div></div></div></div></div></div></div></div></div><p>Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People &amp; Culture team (recruitment@voxmedia.com).</p><br>
<p></p>
<h2 class="jobSectionHeader"><b>
WHAT COMES NEXT</b></h2>
<p>
Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, and how to protect yourself from recruitment fraud, here.</p></div>

Social Editor, The Strategist

NewForm

<div>
 <strong>
  About
  <br/>
  <br/>
 </strong>
 Newform is a performance marketing agency that oversees ~100m/yr in spend for tech and mobile brands. We help category disruptors (Betr, ElevenLabs, Binance etc) scale paid social with our short-form content-led approach. We have an in-house content team that creates thousands of human ads a month with the goal of driving efficient growth for our clients.
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 <br/>
 <strong>
  THE ROLE
  <br/>
  <br/>
 </strong>
 As a creative strategist, you will lead the creative operation from A-&gt;Z for your assigned clients. You will be responsible for strategizing, concepting, and executing on paid ad concepts, leveraging our in-house content team and external network of creators. As a creative strategist, you are responsible for connecting the data to the creative. You have an eye for what creative is good, but also are analytical and use data to inform your strategy and execution.
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  Responsibilities
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  <br/>
 </strong>
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  <li>
   Serve as the main point of contact on content for assigned clients
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   Lead UGC ad scripting, paid media content strategy, and execution with creators
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   Partner with editors to bring ads to life
  </li>
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   Manage multiple clients and projects simultaneously with precision
  </li>
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   Analyze performance data to continuously improve content performance and scale
  </li>
  <li>
   Stay ahead of UGC + paid ads trends to keep clients on the cutting edge
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Requirements
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  <br/>
 </strong>
 <ul>
  <li>
   MUST have hands-on experience with paid ads (Meta, TikTok, or similar)
  </li>
  <li>
   Strong communication and organizational skills
  </li>
  <li>
   A sharp eye for what makes a winning paid ad creative
  </li>
  <li>
   Ability to manage creative production workflows
  </li>
  <li>
   (Preferred) Creator or acting experience
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Benefits
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   This is a full-time in-office position (NYC). Strategists are expected to be in office 3-4 days/week.
  </li>
  <li>
   Competitive compensation (70-100k/yr base)
  </li>
  <li>
   Competitive bonus (top strategists earn 30%+ bonuses)
  </li>
  <li>
   Company-paid health, dental, and vision insurance
  </li>
  <li>
   300/mo commuter benefit
  </li>
  <li>
   Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)
   <br/>
   <br/>
  </li>
 </ul>
 Compensation Range: $70K - $100K
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</div>


Creative strategist (paid social)

Horizon Media, Inc.

<div><div>Job Description</div><div>
Blue Hour Studios is a social-first agency that makes brands magnetic through work that gets shared, remixed, and talked about. We create at the intersection of culture, content, creators, and commerce to help brands turn distinct cultural relevance into demand.</div><div></div><div>
Headquartered in New York and Los Angeles and backed by Horizon Media, we connect creativity and media to drive real business impact. Our recipe for success? We hire talented people from different perspectives (that&rsquo;s where you come in), challenge them, and give them every opportunity to grow.</div><div></div><div>
What You&rsquo;ll Do:</div><div>
Our strategy team uncovers the interesting connections across culture, content, creators and commerce, that help brands succeed in a social-first world. We&rsquo;re looking for a culturally sharp, analytically strong Senior Social Strategist to join our team.</div><div>
You&rsquo;ll support the social and influencer strategy for a flagship client, with a primary focus on turning social data, listening, and cultural signals into actionable strategy. You&rsquo;ll lead the charge on social listening, trend identification, influencer identification, and performance reporting, helping ensure our work is grounded in what&rsquo;s actually happening in culture and optimized in-market. You&rsquo;ll partner closely with creative, influencer, and paid teams to translate insights into briefs, content directions, and measurable impact. The Senior Social Strategist reports into the VP, Social Strategy Director.</div><div></div><div>
Strategy:</div><ul><li><div>
Lead social listening and analysis, using social listening tools and third-party data to uncover cultural trends, audience behaviors, and competitive signals.</div></li><li><div>
Continuously track and identify emerging trends, formats, creators, and conversations that can inform content and campaign strategy.</div></li><li><div>
Translate social, cultural, and conversational data into clear insights, implications, and actionable recommendations.</div></li><li><div>
Identify, evaluate, and build shortlists of creators and influencers based on audience data, content performance, and cultural relevance.</div></li><li><div>
Support the development of social and influencer strategies grounded in real-time insights and performance signals.</div></li><li><div>
Partner with creative, influencer, and paid teams to ensure ideas are platform-native, culturally relevant, and built to scale.</div></li></ul><div></div><div>
Analytics &amp; Reporting:</div><ul><li><div>
Own performance tracking and reporting across social and influencer campaigns, ensuring clear visibility into what&rsquo;s working and why.</div></li><li><div>
Develop and maintain social and influencer reporting tied to business outcomes.</div></li><li><div>
Analyze content, creator, and platform performance to identify optimization opportunities.</div></li><li><div>
Turn data into stories, translating performance into clear, actionable insights for our team.</div></li><li><div>
Support test-and-learn approaches, using data to validate ideas and continuously improve results.</div></li></ul><div></div><div>
Leadership &amp; Thought Leadership:</div><ul><li><div>
Support the VP, Social Strategy Director in leading day-to-day strategy across the account.</div></li><li><div>
Act as a key partner to creative, influencer, and paid teams, bringing a strong POV grounded in data, culture, and social trends.</div></li><li><div>
Help develop POVs, trend reports, and social intelligence outputs that keep clients ahead.</div></li><li><div>
Be a go-to resource for what&rsquo;s happening across platforms, creators, and communities.</div></li></ul><div></div><div>
Who You Are:</div><ul><li><div>
You&rsquo;re deeply plugged into social, culture, and creators, and constantly tracking what&rsquo;s happening.</div></li><li><div>
You have strong experience with social listening, analytics, and performance reporting, and know how to turn data into insight.</div></li><li><div>
You&rsquo;re fluent in platform behaviors, formats, and trends across TikTok, Instagram, YouTube, etc.</div></li><li><div>
You understand how to evaluate creators, from content quality to audience signals to performance.</div></li><li><div>
You&rsquo;re a clear thinker and strong writer who can translate complex data into simple actions.</div></li><li><div>
You&rsquo;re organized, detail-oriented, and comfortable managing multiple streams of work.</div></li><li><div>
You&rsquo;re curious, proactive, and always looking to push the work further with smarter insights.</div></li></ul><div></div><div>
Additional Requirements:</div><ul><li><div>
4&ndash;6+ years of experience in social strategy, with a strong focus on analytics, listening, or influencer strategy.</div></li><li><div>
Deep experience with social listening tools (e.g., Brandwatch, Hootsuite, Tubular Labs) and platform analytics.</div></li><li><div>
Experience identifying and evaluating influencers using data and performance metrics.</div></li><li><div>
Proven ability to develop insights from data and translate them into actionable strategy.</div></li><li><div>
Strong experience with reporting, dashboards, and performance analysis.</div></li><li><div>
Strong deck writing and presentation skills.</div></li><li><div>
Comfort working in a fast-paced, collaborative environment.</div></li></ul><div></div><div>
Ready to join Blue Hour? Send us your resume and portfolio. We're eager to meet you!</div><div></div><div><br>
#BHS</div><div>
#LI-TV1</div><div>
#LI-HYBRID</div><div></div><div><i>
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</i></div><div></div><div>
Salary Range</div>
$110,000.00 - $125,000.00<div></div><div><i>
A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education,</i><i> licensure/certifications,</i><i> and qualifications for the role. </i><i>As an organization, we take an aptitude and competency-based hiring approach.</i><i> </i><i>We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</i></div></div>

Senior Strategist

<div><div><h3 class="jobSectionHeader"><b>Who We Are</b></h3>
<p>
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestl&eacute;, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave&trade; Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, S&atilde;o Paulo, Shanghai, Singapore, and Sydney.</p>
<p><b>
About WPP</b></p>
<p>
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company &ndash; powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.</p></div><p><b>
Who we are looking for:
</b></p><p>VML is seeking a Senior Strategist to join our team. This is a hybrid role that combines strategic thinking, social media expertise and creative execution. The ideal candidate is a strategist who lives at the intersection of culture, human behavior and social platforms and can produce culture-driven insights that lead to scroll-stopping, brand-building work.</p>
<p>
In this role, you'll lead social strategy across multiple consumer brands for one of the world's most recognized CPG portfolios. From crafting long-term content ecosystems to identifying real-time cultural hooks, you'll shape how each brand shows up and stands out online. You won't just chase trends, you'll help brands create ownable, culturally relevant content.</p>
<p>
You'll collaborate closely with creatives, account teams, analysts and clients to bring insights to life through clear strategic points of view, platform-native thinking and performance-informed content strategies. You'll be a key partner to the Brand Strategy team, Creative team and maintain a close working relationship with the Connections (Social) team to ensure ideas are grounded in culture and behavior. This role reports into the Brand Strategy Lead and requires someone who can see both the big picture and the daily scroll and move fluidly between the two.</p>
<p>
This is a unique opportunity to build and own the social strategy across multiple brands in this CPG portfolio.</p>
<p><b>
What you'll do:</b></p>
<ul>
<li>Bring socially intelligent thinking to every brief, connecting human behavior, platform trends and brand relevance</li>
<li>Surface cultural insights, competitive intel and creator trends that inspire work with both creative impact and strategic intent</li>
<li>Write sharp, inspiring briefs rooted in human truths and cultural tension</li>
<li>Develop messaging frameworks, strategic points of view and agile playbooks to guide ongoing work</li>
<li>Use tools like GWI, social listening platforms and performance data to uncover insights and inform strategy</li>
<li>Lead the development of social-first strategies across multiple brands, blending real-time cultural responsiveness with long-term planning
</li><li>Build and evolve content strategies that include always-interesting, reactive and campaign moments</li>
<li>Define and evolve brands' social personas through storytelling, world-building and strategic cultural participation</li>
<li>Understand how paid and organic content work together and advise on optimization strategy across both</li>
<li>Stay on top of platform updates and competitor behavior to ensure our brands stay ahead of the curve</li>
<li>Work hand-in-hand with the Connections (Social) team to ensure strategies are grounded in cultural and platform intelligence</li>
<li>Collaborate with creatives to develop ideas that resonate with audiences and deliver on brand goals</li>
<li>Partner with account teams to communicate strategy clearly and persuasively to clients</li>
<li>Lead the day-to-day strategy workflow&mdash;running writer's rooms, managing timelines, building decks and keeping cross-functional teams aligned</li>
<li>Bring curiosity, flexibility and initiative to everything you touch. You're here to help shape how brands show up in culture.</li>
</ul>
<p><b>What You'll Need:</b></p>
<ul>
<li>A minimum of 5 years' experience in a social-first brand strategy role at a creative, digital or integrated agency</li>
<li>Proven experience developing social-first strategies across multiple brands or verticals</li>
<li>Finger firmly on the pulse of culture, with socially intelligent instincts and a strong understanding of what makes content resonate</li>
<li>Deep understanding of platform behavior, content formats, trends and social best practices across TikTok, Instagram, YouTube, Pinterest, LinkedIn, and emerging platforms</li>
<li>Strong working knowledge of social listening, performance analytics and audience research tools (e.g. GWI, Trendpop, Sprinklr, etc.)</li>
<li>Experience using cultural and behavioral insights to inform content strategy and brand storytelling</li>
<li>Skilled in building decks, presenting strategic work and translating insights into clear recommendations for clients and internal teams</li>
<li>Familiarity with influencer and creator ecosystems and how to incorporate them into broader content strategies</li>
<li>Comfortable working across multiple workstreams in a fast-paced, collaborative environment</li>
<li>Strong writing, communication and critical thinking skills</li>
<li>A proactive, curious mindset with a passion for culture, creativity and continuous learning</li>
</ul>
<p><b>What we offer:</b></p>
<ul>
<li><b>Passionate, driven people </b>| We champion a culture of people that do extraordinary work.</li>
<li><b>Consciously cultivated culture </b>| We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.</li>
<li><b>Competitive benefits</b> | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.</li>
</ul><div><p>
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</p>
<p>
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</p>
<p>
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.</p>
<p>
When you click &quot;Submit Application&quot;, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div></div>

Senior Strategist (Brand and Social)

Holtzbrinck Publishing Group

<div></div><div><p>Macmillan Publishers</p>
<div></div><div>
Macmillan Publishers is a global trade book publishing company with prominent imprints around the world, publishing a broad range of award-winning books for children and adults in all categories and formats. Macmillan Publishers is committed to our authors, our employees, and to the environment.</div><div></div>
<div>
<div><div>New York</div></div>
<div>
<div>Marketing und Kommunikation</div>
</div>
<div><div>Berufserfahrene</div></div></div></div>
<br><div><p>Macmillan is seeking a strategic and forward-thinking Director, Social Media &amp; Community Growth Strategy to lead our corporate organic social media and community engagement efforts. This role will define the vision and roadmap for how Macmillan connects with readers, authors, and influencers across digital communities&mdash;building engagement, discoverability, and measurable growth through best-in-class content, platform innovation, and data-driven storytelling.</p><p>
The Director will oversee the strategy and performance of Macmillan&rsquo;s branded social channels and Fablelistik, Macmillan&rsquo;s line of limited edition and fine press books. This high-visability leadership role will drive audience and conversion growth across established and emerging platforms&mdash;especially video-first channels such as TikTok, and Instagram Reels. The ideal candidate is a creative and analytical strategist with deep expertise in social media ecosystems and a proven ability to translate trends, insights, and algorithms into actionable strategy.</p><p>
The Director will collaborate cross-functionally with publisher marketing teams and CIMA divisions&mdash;including Performance Marketing &amp; Audience Development, Direct-to-Consumer Marketing &amp; Ecommerce Strategy, and Author, Brand, &amp; Backlist Marketing Strategy&mdash;to deliver cohesive, conversion-driven campaigns that achieve global KPIs, model best practices, and strengthen Macmillan&rsquo;s digital leadership in a constantly evolving landscape.</p><p>
Cover Letter Required.</p><p><b>
What you&rsquo;ll do:</b></p><ul><li>
Define and execute the vision for a best-in-class organic social media and community growth strategy across Macmillan&rsquo;s branded channels and Fablelistik, driving audience engagement, discoverability, and conversion.</li><li>
Oversee and optimize performance across key platforms&mdash;including TikTok, Meta, X, YouTube, LinkedIn and emerging social environments&mdash;developing platform-specific content and engagement strategies that deliver measurable<br>
growth.</li><li>
Lead social strategy and innovation, translating trends, insights, and algorithms into actionable campaigns in a constantly evolving digital landscape.</li><li>
Champion a data-informed, conversion-driven approach to organic social media, leveraging analytics and platform insights to refine content, audience development, and engagement tactics.</li><li>
Partner with publisher marketing teams to align on and achieve global social media KPIs, model best practices, and support divisional growth through shared insights, trend analysis, and coordinated initiatives.</li><li>
Collaborate cross-functionally within CIMA with Performance Marketing &amp;Audience Development, Consumer Insights, and Direct-to-Consumer Marketing &amp; Ecommerce Strategy to integrate organic social media campaigns with paid<br>
media, audience analytics, and commerce initiatives creating a unified,<br>
conversion-driven digital ecosystem that delivers measurable results across the<br>
organization.</li><li>
Partner with the D2C and Performance Marketing teams on social-led conversion strategies, including TikTok Shop, Fablelistik, and other commerce-driven initiatives.</li><li>
Leverage social listening and analytics tools to identify emerging trends, optimize strategy, and share actionable insights with stakeholders across the company.</li><li>
Integrate AI and machine learning to enhance social listening, sentiment analysis, creator discovery, predictive scheduling, audience modeling, and rapid creative iteration, driving measurable improvements in engagement, conversion, and campaign performance across platforms.</li><li>
Drive continuous innovation in response to evolving platforms, technologies, and audience trends, keeping Macmillan at the forefront of social storytelling, engagement, and digital culture.</li><li>
Guide and mentor a high-performing team, fostering creativity, innovation, and operational excellence across social content and community management.</li></ul><p><b>
What you&rsquo;ll bring:</b></p><ul><li>
10+ years of experience in social media and digital marketing, ideally within publishing, entertainment, lifestyle or a creative consumer brand.</li><li>
3+ years of people management experience, with a track record of developing and leading high-performing teams.</li><li>
Proven ability to set and deliver a vision for best-in-class social strategy that drives measurable engagement, conversion, and brand growth.</li><li>
Deep expertise in social platform ecosystems, algorithms, and analytics, and TikTok in particular, with fluency in video-first content and community-building<br>
strategies.</li><li>
Strong command of social analytics, reporting, and listening tools (Emplifi, Sprinklr, Meltwater, Sprout Social, or equivalent).</li><li>
TikTok Shop, Meta Shop and social commerce experience a plus.</li><li>
Ability to translate data, cultural insights, and trends into actionable creative direction that supports both audience engagement and revenue goals.</li><li>
 Excellent cross-functional collaboration and communication skills, with experience aligning multiple stakeholders to corporate objectives.</li><li>
Strategic leadership style that balances creativity with operational discipline, fostering innovation and accountability across teams.</li><li>
Passion for books, digital storytelling, and community connection, with curiosity for the technologies and trends shaping the future of social media marketing.</li></ul><p>
Salary range for this position $120,000 to $130,000.</p><p><i>
This position is classified as remote but is tied to our New York, NY office located at 120 Broadway. Employment is subject to New York State tax withholding under applicable regulations.</i></p><p>
Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.</p><p>
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt &amp; Company, Macmillan Audio, Macmillan Children&rsquo;s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer &amp; Witsch, Rowohlt, and Droemer Knaur.</p><p>
Macmillan is proud to be an equal opportunity employer consistently striving to foster a culture where everyone belongs. We welcome applicants of all backgrounds and identities. Qualified applicants are evaluated without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background or any other characteristic protected by federal, state, or local law. We prohibit discrimination of any kind and will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.</p></div>

Director, Social Media & Community Growth Strategy

<div><div>Job Description</div><div>
Blue Hour Studios is a social-first agency that makes brands magnetic through work that gets shared, remixed, and talked about. We create at the intersection of culture, content, creators, and commerce to help brands turn distinct cultural relevance into demand.</div><div></div><div>
Headquartered in New York and Los Angeles and backed by Horizon Media, we connect creativity and media to drive real business impact. Our recipe for success? We hire talented people from different perspectives (that&rsquo;s where you come in), challenge them, and give them every opportunity to grow.</div><div></div><div>
What You&rsquo;ll Do:</div><div>
Our strategy team uncovers the interesting connections across culture, content, creators and commerce, that help brands succeed in a social-first world. We&rsquo;re looking for a sharp, forward-thinking social and influencer leader to join our team as VP, Social Strategy Director.</div><div></div><div>
You&rsquo;ll lead the social and influencer strategy for a flagship client, acting as the senior strategic owner of their social-first ecosystem. You&rsquo;ll build and guide a connected system across paid, owned, and creator that drives real business growth. You&rsquo;ll lead a dedicated team to ensure excellent work from listening to insight to activation to performance, ensuring our work doesn&rsquo;t just show up in social culture, but moves the business. You&rsquo;ll be the connective tissue across social, influencer, and paid media, and a trusted partner to senior client stakeholders. You&rsquo;ll also help shape how Blue Hour continues to define and evolve our approach.</div><div></div><div>
Strategy</div><ul><li>
Own the end-to-end social and influencer strategy for a key client, from listening and insight to content, creators, activation, and analytics.</li><li>
Define how the brand wins on platforms like TikTok, Instagram, YouTube, and what&rsquo;s next, with a clear POV on the role each plays.</li><li>
Articulate insights from social, cultural, and conversational trends, translating observations into clear implications and strategic recommendations.</li><li>
Connect paid, owned, and influencer into one cohesive system, partnering closely with paid social, creative, and account leads to ensure ideas scale and perform.</li><li>
Build a social ecosystem that grows audiences, drives engagement, and converts attention into demand.</li><li>
Use social listening, platform signals, and data to spot opportunities early and stay ahead of the category.</li><li>
Set clear KPIs and measurement frameworks, tying social performance to real business impact.</li></ul><div></div><div>
Leadership &amp; Thought Leadership</div><ul><li>
Lead and elevate a dedicated team of social strategists supporting the client, setting the standard for social-first thinking and execution.</li><li>
Build a culture of curiosity, platform fluency, and experimentation across the team.</li><li>
Act as a senior strategic partner to client leadership, helping them move smarter and faster.</li><li>
Stay ahead of evolving audience behaviors, platform dynamics, and cultural shifts, bringing that perspective into everything we do.</li><li>
Partner seamlessly with creative, account, influencer, and paid teams to deliver integrated work.</li></ul><div></div><div>
Who You Are:</div><ul><li>
You live and breathe social, culture, and creators, and have a sharp POV on where social-first marketing is headed.</li><li>
You&rsquo;re a strategic leader who can inspire teams, challenge thinking, and raise the quality of work.</li><li>
You&rsquo;re deeply curious about communities, social subcultures, rabbit holes, and how trends emerge.</li><li>
You &lsquo;get&rsquo; each social platform and have a unique POV on how brands show up.</li><li>
You&rsquo;re a compelling storyteller who can turn complex insights into clear narratives, and have been complimented unironically for your deck making abilities.</li><li>
You connect dots in unexpected ways and push beyond safe, formulaic thinking.</li><li>
You thrive in a collaborative, fast-paced environment and can confidently influence others.</li><li>
Account leads and senior clients say you&rsquo;re their favorite strategist.</li></ul><div></div><div>
Additional Requirements:</div><ul><li>
10&ndash;12+ years of experience in social strategy, with deep expertise in social and influencer.</li><li>
Proven experience delivering effective social-first campaigns for large, well-known brands.</li><li>
Experience leading teams and managing multiple workstreams in a fast-paced environment.</li><li>
Proven experience presenting to and consulting senior clients.</li><li>
Strong writing and storytelling skills, with the ability to build clear, compelling narratives.</li><li>
Strong understanding of paid media and how it integrates with social and influencer.</li></ul><div></div><div>
Ready to join Blue Hour? Send us your resume and portfolio. We're eager to meet you!</div><div></div><div>
#LI-KK1</div><div>
#LI-HYBRID</div><div>
#BHS</div><div></div><div><i>
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</i></div><div></div><div>
Salary Range</div>
$190,000.00 - $240,000.00<div></div><div><i>
A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education,</i><i> licensure/certifications,</i><i> and qualifications for the role. </i><i>As an organization, we take an aptitude and competency-based hiring approach.</i><i> </i><i>We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</i></div></div>

VP, Social Strategy

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