manager, organic social & influencers, history

social media manager

head of social

internal communications coordinator Jobs in New York

internal communications coordinator

manager, organic social & influencers, history Jobs in New York

marketing intern

social media strategist

Book of the Month

<div>Summary:
This is an exciting opportunity for a creative leader who lives and breathes internet culture to manage all aspects of our social media function. We are seeking a passionate Head of Social who is equal parts social strategist and content creator, with a sharp, creative eye and a deep understanding of social platforms to push boundaries and shape culture with Book of the Month. This role sits at the intersection of creative, strategy, and marketing, leading the development and execution of thoughtful social content that drives business growth while elevating our brand presence. We are open to hiring at a Manager or Director level for this role.
What You&rsquo;ll Do&hellip;<ul><li>
Develop and iterate upon social strategy, defining a clear set of business objectives and testing content to achieve those objectives for each social media channel. Working hard to avoid the kind of randomness that plagues many social programs.</li><li>
Act as a curator of culture, staying attuned to new ideas, broader trends, and industry shifts, translating your insights into on-brand BOTM content.</li><li>
Steer the creative process for our social content through partnership with the Creative team and a roster of freelancers. This includes:<ul><li>
Concepting, creating, and publishing high-impact, platform-native content for TikTok, Instagram, YouTube Shorts, and emerging channels.</li><li>
Managing our content calendar and overseeing content creation; holding the camera and/or being on camera as needed.</li><li>
Managing the briefing process to produce content that meaningfully connects with our audience, measured by strong attention metrics.</li></ul></li><li>
Measure and report performance constantly with clear insights, translating these metrics into impactful business outcomes.</li><li>
Partner with the growth team on collaborations that drive reach and engagement.</li><li>
Represent BOTM externally at industry events, going to relevant parties, and meeting and developing relationships with relevant culturally important stakeholders.</li></ul>
About You&hellip;<ul><li>
5+ years of hands-on professional creative experience working as a leader in social media and/or content creation at a media company, agency or a consumer-driven/lifestyle brand.</li><li>
You are creative by trade. You have exceptional taste and have a constant stream of original ideas that you&rsquo;re comfortable pitching, refining and executing.</li><li>
You analyze content, generate compelling insights and translate them into creative concepts and ideas.</li><li>
You are a strong communicator, are willing to push creative boundaries, and can adapt your creative approach to capture and uphold a distinct brand voice.</li><li>
You have a confident POV, and a strong editorial eye, with a clear instinct for what content or aesthetics will resonate with the Book of the Month audience.</li><li>
You have a demonstrated ability to develop and execute innovative, results-driven social media strategies, understanding the nuances of each platform.</li><li>
You&rsquo;re deeply engaged with internet culture and commercial fiction.</li></ul> 
Due to the fact that we are open to hiring at the manager or director level for this role, our salary range is: $100,000 - $250,000.
P4JfKWr1YQ</div>

Head of Social

BORN SOCIAL

<div>SOCIAL MEDIA MANAGER
New York City, USA (Hybrid Working - 3 days in office per week)
A benchmarked salary between $73,000 to $87,250 (DOE) based on your level within our progression framework. You can read more about our approach to performance, salary, and progression here. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee&rsquo;s/applicant&rsquo;s skill set, level of experience, and qualifications.
Who we are 
Born Social is a global social media agency that brings social-first thinking to the brands of tomorrow.
For the last 10 years, we&rsquo;ve helped brands navigate and harness the chaos of social bringing method to the madness. From household names like Uber, Mars and Ford to the next generation of big brands like Seedlip and Primark.
We're powered by Croud, a leading performance marketing agency. As agencies we work closely to help brands see the value of bringing brand and performance together. As a result you&rsquo;ll benefit from being part of the Croud Group, office and team.
We're an ambitious team of almost 200 people across the UK &amp; US and not stopping there. We're growing fast, and looking to recruit the founding members of our US team.
As Social Media Manager, you will be responsible for representing our client&rsquo;s communities and working with our Strategists on the best social-first tactics to bring our strategies to life.
This role would suit someone who is immersed in social&ndash;first trends and internet culture, someone who enjoys working in a fast-paced and collaborative environment, and has an entrepreneurial mindset.
️ What you'll be doing:<ul><li>
Culture Scouting: Looking for reactive opportunities in community and culture and ideating the best ways for our clients to enter those moments in real-time.</li><li>
Community Management: Monitoring and responding to the messages we receive from our communities, as well as identifying proactive opportunities beyond our tagged mentions to engage with new audiences. Crafting social-first replies through relevant copy and creative tactics.</li><li>
Ideation: Pairing knowledge of social-first trends and audience insights with brand knowledge and tone of voice to ideate content, across all formats from written to visual responses.</li><li>
Copywriting: acting as the voice across the brand channels, writing copy across community responses as well as for captions on our social posts</li><li>
Lo-Fi content creation: Creating and editing native lo-fi assets (both meme and video formats) across Instagram Reels, Instagram Stories, TikTok, ensuring the content complies with best practice for each platform.</li><li>
Influencer Management: Identifying relevant creators for our clients to partner with, and leading on the end-to-end process from identification to briefing.</li><li>
Reporting: Evaluating the organic performance of our content for our clients, sharing valuable insights and creative analysis to drive forward the iteration of our strategies and output delivery.</li><li>
Collaboration &amp; Communication: Working in a nimble and collaborative environment, you will work closely with our Strategist, Account Director, and Social Media Manager to ensure we are delivering leading social-first delivery for our clients, ideating and communicating regularly.</li></ul>
Who we're looking for:<ul><li>
A creative, social native: You are well versed across the key social platforms, with experience of creating and editing your own native lo-fi content (TikTok &amp; Reels)</li><li>
You are immersed in social and popular culture: The &quot;chronically online&quot; friend in the group, regularly keeping up to date with the latest social trends across platforms and in popular culture.</li><li>
You are quick-witted, and have a flair for comedic community management, able to &quot;speak the internet&quot; with a strong understanding of social in-jokes and language.</li><li>
You enjoy working fast: You enjoy thinking on your feet, moving fast to adapt and react to the latest daily trends. The role is best suited to someone who thrives in an agile and fast-paced environment, with plenty of variety every day.</li><li>
You are collaborative: This team requires all hands on deck, with lots of in-person communication and collaboration.</li><li>
Pride in your work: we treat our client's brands as our own and are meticulous about our approach. You will take real pride in what you deliver and always strive for perfection</li><li>
Real drive and ambition: you'll be constantly adapting to the ever-growing world of social, and have the mindset of growth as well as the ambition to get there</li><li>
You'll have two or more years of experience working with social media (agency-side preferable)</li></ul>
️ Our values:
Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture.
See Challenge as Opportunity... is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.
Say It Simply... is how we communicate. Think of the basic rules of communication - honest, clear, confident.
Do What You Say... is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.
Make Each Other Better... is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.
Consciously Contribute...is bigger than all the others. It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what&rsquo;s just, not what&rsquo;s easy or immediately self-serving.
Everyone's welcome:
We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representative team. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status. We don&rsquo;t simply comply with the Equality Act, we go further and take pride in building a stronger and more creative work environment, committed to inclusion, diversity, and representation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
️ Benefits
Every Born Social US employee is eligible for the benefits listed here on the Croud careers site which include:<ul><li>
20 days vacation a year + 12 public holidays</li><li>
Full Paid Medical Insurance (including dental and vision)</li><li>
Annual performance bonus</li><li>
401k matching plan</li><li>
Gym Membership contributions</li><li>
Free fruit, breakfast cereals, snacks, soft drinks and tea &amp; coffee</li><li>
Free home office chair and screen</li><li>
Quarterly team offsites / Regular socials</li><li>
Free Citibike membership</li><li>
Recruitment referrals bonus</li><li>
Agile working policy</li></ul>
We operate on a hybrid model of 3 days in office per week. Standard hours are from 9.00am to 5.30pm, there&rsquo;s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.</div>

Social Media Manager (NYC)

PepsiCo

<div>Overview:
<div>At PepsiCo, you&rsquo;ll discover a place where our mission is to create smiles around the</div><div>
world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay&rsquo;s</div><div>
and Quaker, our work touches millions of people every day.</div><div>
</div><div>
At the heart of the company is a team of thinkers, creators, and problem-solvers who</div><div>
collaborate to innovate and turn ideas into action. Driven by innovation and a focus</div><div>
on creating joyful moments through food and drinks, our decisions are guided by</div><div>
consumer centricity, creating opportunities for our associates to do meaningful work</div><div>
and make a lasting impact in the communities we serve.</div><div>
</div><div>
Whatever your role, you&rsquo;ll be part of a global community that values your ideas and</div><div>
empowers you to make an impact, on your career and on the world around you.</div><div></div><div> 
You&rsquo;ll be a central force in shaping culture, strengthening relationships, and ensuring the PepsiCo Creative Studio delivers high-quality, on-time, and on-budget work for PepsiCo&rsquo;s iconic beverage brands, including Pepsi, Mountain Dew, Gatorade and many others.</div>
Responsibilities:
<div>
We&rsquo;re looking for a Manager, Organic Social Strategy within the PepsiCo Creative Studio to help shape and execute best-in-class organic social strategies across PepsiCo&rsquo;s beverage brands. This role focuses on turning cultural insight, platform understanding, and audience behavior into social programs that drive engagement, relevance, and sustained momentum.</div><div> 
</div><div>Brand and Social Strategy</div><ul><li>
Lead platform-specific social strategies for multiple major beverage brands, demonstrating a deep understanding of platform algorithms, engaging content and audiences.</li><li>
Translate brand objectives into actionable social plans, including audience insights, channel strategies, and content frameworks, grounded in clear audience segmentation and cohort-level behavioral nuance.
</li><li>Help create and maintain social playbooks that guide tone, visuals, and messaging across platforms.
</li><li>Stay on top of cultural trends, social formats, and algorithm changes and develop a POV on brand relevance and which opportunities to pursue, with awareness of how evolving format structures and distribution signals may influence reach and engagement.</li></ul><div>
Content &amp; Engagement:</div><ul><li>
Social-First Campaigns: Collaborate with creative teams to ideate and execute social-first campaigns that spark engagement and drive conversations.
</li><li>Real-Time Activations: Partner with community managers to identify and seize opportunities to participate in cultural and trending moments authentically and in real-time.
</li><li>Influencer Integration: Work with the influencer team to incorporate creators into social strategies, amplifying brand messages in unique and impactful ways.</li></ul><div>
Capability Development and Innovation:</div><ul><li>
Serve as a subject matter expert on all social platforms, including emerging platform opportunities and deep understanding of algorithms, culture and content trends including format prioritization, engagement weighting, and discovery mechanics that shape performance.
</li><li>Develop and streamline processes for digital brand communication across cross-functional partners (Legal, Consumer Relations, Communications, Brand, etc.) in partnership with Corporate Governance.
</li><li>Champion and embed culture-first thinking across the organization, driving strategies that resonate with consumers and align with current cultural landscapes, while ensuring content systems are responsive to real-time audience and platform signals.</li></ul><div>
Collaboration &amp; Team Support:</div><ul><li>
Cross-Functional Alignment: Partner with social listening, analytics, creative, and brand teams to ensure alignment across all social initiatives.
</li><li>Leadership: Act as a mentor and day-to-day leader for junior social strategists, providing guidance, feedback, and best practice support to elevate the team&rsquo;s work.
</li><li>Stakeholder Communication: Present strategies, campaign plans, and performance results to internal stakeholders and brand teams.</li></ul><div>
Measurement &amp; Optimization:</div><ul><li>
Social Analytics: Collaborate with analytics teams to track performance to inform optimizations.
</li><li>Insights-Led Strategy: Regularly review platform data, cultural insights, and consumer behavior trends to refine strategies and ensure content remains fresh and impactful, adjusting creative formats, cadence, and participation models based on real-time distribution and engagement patterns.
</li><li>Testing &amp; Learning: Drive a test-and-learn approach, leveraging data and experimentation to improve performance and uncover new opportunities for growth.</li></ul><div>
Compensation and Benefits:</div><ul><li>
The expected compensation range for this position is between $110,700 - $185,250. 
</li><li>
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. 
</li><li>
Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually. 
</li><li>
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. 
</li><li>
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.</li></ul>
Qualifications:
<ul><li>Bachelor&rsquo;s degree required</li><li>
5-7 years of social media strategy experience within a creative agency or social media-focused role.</li><li>
Deep understanding of social media platforms, trends, and best practices, with experience crafting and executing platform-specific strategies, including knowledge of how algorithmic shifts and creative structure influence discoverability.
</li><li>Track record of growing reach/engagement of organic social accounts by implementing social strategy</li><li>
Strong ability to analyze audience behavior and turn insights into actionable, cohort-informed social strategies.
</li><li>Exceptional organizational and project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
</li><li>Creative thinker with a passion for innovation and a strong eye for culturally relevant content.
</li><li>Proven ability to collaborate across teams, present ideas effectively, and foster strong relationships with cross-functional partners.
</li><li>Experience with social analytics tools and the ability to translate data into actionable insights.</li></ul>
The Ideal Candidate<div>
You are a sharp, culturally fluent strategist. You&rsquo;re curious about platforms, audiences, and behavior, and excited by turning insight into social programs that actually perform.
</div><div>You recognize how different audience segments engage across platforms and understand how evolving algorithm and format dynamics influence performance.
</div><div>You&rsquo;re comfortable owning work, collaborating across teams, and refining ideas through testing and learning. You&rsquo;re growing into leadership, but you stay hands-on and grounded in the details.</div>
&gt;:
<div>
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.</div><div></div><div> 
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.</div><div></div><div> 
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age</div><div></div><div> 
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law &amp; EEO is the Law Supplement documents. View PepsiCo EEO Policy.</div><div></div><div> 
Please view our Pay Transparency Statement</div></div>

Organic Social Manager

Starwood Hotels

<div>
 
 As our Social Media Manager, you will be a driving force behind our social media presence, shaping how our brands connect and communicate with our audiences across Instagram, TikTok, and YouTube. Your role will be equal parts creative and strategic, building content calendars, capturing unique moments, and turning them into visually captivating posts and videos. You&rsquo;ll own content creation from start to finish, serving as the go-to for high-quality photography, video production, and engaging written copy across Baccarat Hotels, Treehouse Hotels, and 1 Hotels.
 
 
 
 
 
 This position requires a sharp understanding of social media trends, a flair for visual storytelling, and an ability to lead content initiatives across multiple platforms, including a deep expertise in TikTok. You&rsquo;ll be the team&rsquo;s go-to for ideating and executing TikTok strategies that are authentic, trend-savvy, and drive engagement. If you have a passion for video content, love creating viral moments, and understand the nuances of TikTok&rsquo;s community and culture, this is the role for you.
 
 
 
 
 
 
 What You&rsquo;ll Do:
 
 
 
 
 
 <ul>
 <li>
 
 Content Strategy &amp; Planning:
 
 Develop and manage comprehensive social media content calendars that align with marketing objectives, brand values, tentpoles, and seasonal campaigns.
 </li>
 <li>
 
 Content Creation &amp; Capture:
 
 Oversee and execute all aspects of content creation, including photography, videography, and video editing to produce high-quality visuals and video content that tell our brand story.
 </li>
 <li>
 
 Video Production:
 
 Plan, shoot, and edit video content for Instagram Reels, TikTok, and other short-form platforms to engage and inspire our community.
 </li>
 <li>
 
 Social Media Management:
 
 Monitor content across all channels (Instagram, Facebook, TikTok, and YouTube), ensuring a cohesive brand message and visual style.
 </li>
 <li>
 
 Performance Analysis:
 
 Analyze social media metrics to track content performance, identify trends, and optimize future strategies based on data-driven insights.
 </li>
 <li>
 
 Cross-Functional Collaboration:
 
 Work closely with Brand Marketing, Influencer, and Food &amp; Beverage Marketing teams to align on brand campaigns, partnerships, and promotional efforts.
 </li>
 <li>
 
 Trendspotting:
 
 Stay current with social media trends, algorithm changes, and new tools, using this knowledge to continuously evolve our content strategy and formats.
 </li>
 </ul>
 
 
 
 
 
 About You...
 
 
 
 
 
 <ul>
 <li>
 You have a Bachelor&rsquo;s Degree in Marketing, Communications, or a related field, or equivalent experience.
 </li>
 <li>
 You have 2-5 years of experience in social media management, content creation, or digital marketing, with a focus on video content.
 </li>
 <li>
 You&rsquo;re an expert in content capture, photography, and videography, with experience in video production and editing apps like CapCut.
 </li>
 <li>
 You have a creative eye and strong visual storytelling skills, with a deep understanding of what resonates on social platforms.
 </li>
 <li>
 You have experience using social media scheduling tools like Later or Sprout Social and are proficient in tracking and interpreting social media analytics.
 </li>
 <li>
 You&rsquo;re a strategic thinker who can translate brand goals into compelling digital experiences.
 </li>
 <li>
 You are highly organized and detail-oriented, with the ability to manage multiple projects and timelines.
 </li>
 <li>
 You have excellent written and verbal communication skills and can easily adapt your tone to reflect each unique brand voice.
 </li>
 <li>
 You&rsquo;re a proactive leader and collaborative team player who can work independently and across teams to bring ideas to life.
 </li>
 <li>
 Experience with Douyin, Red, WeChat, and Weibo, a plus.
 </li>
 <li>
 Willing to travel occasionally as needed
 </li>
 </ul>
 
 
 
 
 
 Application Requirement
 
 
 <ul>
 <li>
 Applicants must submit a portfolio and/or their social media account(s) including content that they&rsquo;ve shot and edited
 </li>
 </ul>
 
 
</div>

Social Media Manager

Horizon Media, Inc.

<div>Job Description
Who We Are
Horizon Sports and Experiences (HS&amp;E) includes the merger of Horizon Media's Scout Sports and Entertainment division and was created to provide a differentiated and comprehensive approach for clients engaging in sports and experiential marketing. With a fully-integrated service model, HS&amp;E includes a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential strategy and activation &ndash; transforming marketers' ability to more seamlessly and effectively leverage their brand assets, content, and engagement strategies to drive increased growth. In addition, given the transformative impact that Web3 and the metaverse are expected to have in both the sports and experiences arenas, Horizon Media's recently launched metaverse consultancy, Chapter &amp; Verse, also resides under the expanded offerings of HS&amp;E.
Main Duties &amp; Responsibilities
This role reports directly to the Head of Social Content and supports the execution of social media, content production, and brand storytelling across HS&amp;E platforms.
60% &ndash; Internal + External Brand &amp; Content Production
<ul><li>Understand and uphold HS&amp;E&rsquo;s brand voice and tone across all content
</li><li>Manage and maintain operated channels as assigned (Instagram, LinkedIn, X, TikTok, YouTube)
</li><li>Create and edit short-form video and social-first content
</li><li>Develop and maintain social content calendars in collaboration with account teams and the Head of Social
</li><li>Assist with social content strategy, ideation, and copywriting based on monthly content briefs
</li><li>Support account teams with content and assets for case studies and marketing materials
</li><li>Identify and negotiate with influencers that resonate with our client&rsquo;s/properties' audience
</li><li>Assist in content capture for select clients and properties
</li></ul>20% &ndash; Strategy &amp; New Business Growth
<ul><li>Support new business pitches with social content and brand materials
</li><li>Maintain and organize the HS&amp;E brand library (case studies, decks, creative assets, press)
</li><li>Track industry trends, competitor activity, and relevant events or sponsorships
</li></ul>20% &ndash; Client Management
<ul><li>Identify opportunities to amplify HS&amp;E activations through social content
</li><li>Assist with special projects, including brand marketing initiatives and events
</li><li>Present ideas and strategies that align with business goals
</li></ul>Preferred Skills &amp; Experience
<ul><li>2&ndash;5 years of experience in social media, digital content, or brand marketing
</li><li>Professional camera operating skills (DSLR, RED, etc)
</li><li>Strong video editing skills and experience creating social-first content
</li><li>Experience managing brand social media channels
</li><li>Excellent written and verbal communication skills
</li><li>Proficiency in Microsoft Office (Word, Excel, PowerPoint)
</li><li>Ability to manage multiple projects in a fast-paced environment
</li></ul>#LI-LT1 #LI-Hybrid #HSE
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$66,300.00 - $90,000.00
A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</div>

Content Producer

Global Citizen

<div>About Global Citizen

Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty. On our platform, Global Citizens learn about the systemic causes of extreme poverty, take action on these issues, and earn rewards for their actions as part of a global community committed to lasting change. Global Citizens have taken over 42.9 million actions since 2009. Today, these actions, in combination with high-level advocacy work, have led to over $49 billion being distributed to our partners around the world, impacting 1.3 billion lives in the fight to end extreme poverty. 
Role Overview 
Global Citizen is seeking a Social Media Senior Manager (Senior Manager-level) to lead the strategy, development, and execution of social media across the channels of our CEO. This role sits within the Office of the CEO and works closely with Global Citizen&rsquo;s Marketing and Communications teams to ensure alignment between the CEO&rsquo;s voice and the organization&rsquo;s broader mission, campaigns, and brand. 
The Social Media Senior Manager will be responsible for executing a comprehensive social media strategy for the CEO, managing day-to-day content production and publishing, and identifying opportunities to elevate the CEO&rsquo;s voice across key platforms. This role requires a strong strategic thinker and hands-on content operator who can translate organizational priorities, global moments, and key partnerships into compelling digital storytelling.

The ideal candidate has experience supporting senior executives or C-suite leaders on social media and understands how to balance brand management, executive voice, hands-on content creations, and mission-driven storytelling in a fast-paced global organization. 
Key Responsibilities

Content Development &amp; Storytelling - 30%
<ul>
<li>Lead the development of social media content across the CEO&rsquo;s channels, including written posts, short-form video, scripts, graphics, and multimedia storytelling.</li>
<li>Draft social copy, talking points, captions, and scripts as part of the content pre-production.</li>
<li>Coordinate with internal teams to translate key moments&mdash;campaigns, announcements, global events, partnerships, and milestones&mdash;into engaging social content.</li>
<li>Maintain a consistent and authentic voice for the CEO while ensuring alignment with Global Citizen&rsquo;s brand and mission.</li>
</ul><ul><li>Build and maintain a comprehensive content calendar for the CEO&rsquo;s social channels, including day-to-day posting, tentpole moments, events, and campaign amplification.</li>
<li>Coordinate closely with the CEO&rsquo;s diary and Office of the CEO team to identify opportunities for real-time content capture during meetings, events, and travel.</li>
</ul>
Production &amp; Content Creation - 30%
<ul>
<li>Capture and produce social-first content including short-form video, behind-the-scenes moments, and event-based content.</li>
<li>Manage external vendors and freelance creators as needed to support high-quality content production.</li>
<li>Review and provide feedback for all outsourced content to ensure it aligns with Global Citizen&rsquo;s and the CEO&rsquo;s voice and brand.</li>
</ul>
Technology &amp; Platform Management - 15%
<ul>
<li>Maintain strong working knowledge of social media platforms and their evolving features and algorithms.</li>
<li>Utilize digital tools and analytics platforms to optimize performance and workflow.</li>
<li>Understand how to implement paid media campaigns for individual verified accounts.
</li><li>Provide technology support related to content capture, publishing, and social media management when required.</li>
</ul>
Social Media Strategy &amp; Leadership - 15%
<ul>
<li>Execute a comprehensive social media strategy for the CEO&rsquo;s channels that aligns with Global Citizen&rsquo;s organizational priorities, campaigns, and global moments.</li>
<li>Identify opportunities to elevate the CEO&rsquo;s voice across key platforms including LinkedIn, Instagram, TikTok, X, and emerging channels.</li>
<li>Continuously monitor trends, industry developments, and partner activity to identify new opportunities for engagement and thought leadership.</li>
<li>Work closely with the Deputy Chief of Staff and the Global Citizen Growth Team to ensure the CEO&rsquo;s digital presence supports broader organizational messaging and strategic priorities.</li> 
</ul>
Analytics &amp; Performance - 10%
<ul>
<li>Monitor and analyze the performance of social media campaigns and content across the CEO&rsquo;s platforms.</li>
<li>Identify opportunities to optimize engagement, audience growth, and impact through data-informed decision making.</li>
<li>Develop frameworks to measure and report on the effectiveness of the CEO&rsquo;s social presence.</li></ul> 


Key Requirements
<ul>
<li>5+ years of experience managing social media strategy and content, preferably supporting senior executives or C-suite leaders.</li>
<li>Demonstrated experience developing and executing successful social media campaigns across multiple platforms.</li>
<li>Exceptional writing and storytelling skills with the ability to adapt tone for executive voice.</li>
<li>Strong understanding of major social media platforms including Instagram, LinkedIn, and TikTok.</li>
<li>Experience producing or managing multimedia content including video and short-form digital storytelling.</li>
<li>Strong project management skills with the ability to manage multiple initiatives simultaneously.</li>
<li>Ability to operate in a fast-paced environment with shifting priorities.</li>
<li>High degree of professionalism, discretion, and ability to manage confidential information.</li>
<li>Excellent interpersonal and collaboration skills with the ability to work across multiple teams.</li>
<li>This role requires communicating with colleagues across time zones, which can be outside of standard East Coast working hours.</li>
<li>Preferred: Bachelor&rsquo;s degree in Communications, Marketing, Public Relations, Digital Media, or a related field.</li> 
</ul>
Personal Attributes
<ul>
<li>Strategic thinker with strong creative instincts.</li>
<li>Highly organized and detail-oriented.</li>
<li>Comfortable working closely with senior leadership.</li>
<li>Flexible and adaptable in a fast-moving global organization.</li>
<li>Happy to work in a flexible working environment, which can include nights / weekends and travel.</li>
<li>Friendly, confident, and proactive communicator.</li></ul> 


Benefits

Why Global Citizen?

In this coming decade of action and accountability, Global Citizen will be the leading international voice, educator, and influencer that rallies humanity to take full responsibility and accountability for eradicating extreme poverty. You have a chance to contribute and make this world a better place for all.

More Details
<ul>
<li>Must be authorized for employment in New York</li>
<li>Global Citizen operates on a hybrid work model - 3 days (Tuesday, Wednesday, and Thursday) in our NYC office and 2 days (Monday &amp; Friday) telecommuting. However, this role often requires in-office work on Mondays and Fridays.</li>
<li>Some travel will be required.</li>
<li>Full-time, ongoing employees are eligible for a competitive benefits package: Medical, dental, vision, and life insurance; commuter benefits; 403(b) retirement savings &amp; employer match; generous paid time off (vacation, sick, and holidays); paid parental leave; employee discounts; FSA; Professional Development Assistance (EAP).</li>
<li>Salary Range: $95,000 - $100,000 Annual Salary</li></ul> 


Global Citizen is proud to be an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Global Citizen strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, age, sexual orientation, military or veteran status, citizenship or any other protected classification under applicable federal, state, or local laws. In addition, Global Citizen complies with the relevant country laws governing employment nondiscrimination in all our international offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.</div>

Senior Manager Social Media - Office of CEO

kate spade new york

<div>
 Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home d&eacute;cor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
 
 
 Kate Spade New York is part of the Tapestry portfolio &ndash; a global house of brands committed to stretching what&rsquo;s possible.
 
 
 A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
 
 
 
 Job Title: Social Media Content Creator &amp; Community Manager
 
 
 
 
 Primary Purpose:
 
 We are looking for a social media expert to join the Kate Spade New York communications team who loves fashion, data and creating content.
 
 
 The core areas of focus for this role are as follows:
 
 
 
 Social Media Strategy &amp; Content Creation
 
 - The Social Media Manager will focus on strategizing, planning and creating content for Kate Spade New York's social channels prioritizing TikTok, Instagram, Youtube, and Pinterest. Must also be very proficient in Facebook, Snapchat and Twitter, ensuring that the brand values and voice pull through in content and storytelling across all platforms.
 
 
 
 Community Management
 
 - The Social Media Manager will grow Kate Spade New York community through the creation and execution of compelling content and engagement around marketing messages that align with company-wide initiatives.
 
 
 
 The successful individual will leverage their proficiency in
 
 
 Social Media to...
 
 
 
 
 PLANNING &amp; MANAGEMENT
 
 
 
 <ul>
 <li>
 Plan, curate, and schedule daily posts across all platforms with a focus on Instagram and TikTok
 </li>
 <li>
 Manage day-to-day social listening across social platforms including engaging daily with the ksny online community in a meaningful way - seeking out conversations outside of the ksny owned platforms to tap into culture and be perceived as relevant by Gen Z
 </li>
 <li>
 Create weekly and monthly editorial content calendars working in advance to align with main marketing messages and storytelling initiatives
 </li>
 <li>
 Collaborate with the PR, Influencer Marketing teams and greater marketing team on branding initiatives, establish and execute strategic social strategies and campaigns for new launches, events, and brand partnerships
 </li>
 <li>
 Stay ahead of key industry trends, competitive insights and emerging social and digital platforms and best practices. Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations
 </li>
 <li>
 Work with the Senior Director to manage and track the social media budget for agency fees, and publishing and analytics tools
 
 
 </li>
 </ul>
 
 CONTENT CREATION &amp; CURATION
 
 
 
 <ul>
 <li>
 Must possess compelling content creation abilities and video editing skills to produce social content for the following platforms, with emphasis on video content: IG stories, IG Reels, TikToks, Pins etc.
 </li>
 <li>
 Align with creative to facilitate social-specific asset requests through collaboration with the ksny internal team, content creators, and influencers
 </li>
 <li>
 Conceptualize and lead the implementation of compelling content and programs across various social platforms that engages and communicates effectively with our audiences
 
 
 </li>
 </ul>
 
 REPORTING AND ANALYTICS
 
 
 
 <ul>
 <li>
 Own weekly, monthly, and ad hoc social reporting in partnership with our listening platform partner
 </li>
 <li>
 Utilize information in future marketing decisions, allowing data to influence planning
 </li>
 <li>
 Analyze effective benchmarks for measuring performance and impact of social media efforts in order to determine campaign effectiveness through relevant monitoring tools
 
 
 </li>
 </ul>
 
 TEAM STRUCTURE, RESOURCES &amp; SUPPORT
 
 
 
 Social Media is a key business priority at Kate Spade New York and therefore the Social Media Manager will be fully supported by an in-house team as well as a full service social media agency. The Social Media Manager will report to a Senior Director of Communications and work in a collaborative team environment with the Public Relations and Influencer Marketing Teams, as well as cross functional partners across Creative, Marketing, Licensing, Sales, Customer Experience, Ecommerce, Legal and Product Development teams.
 
 
 Externally, the Social Media Manager will be supported by a full service social media agency team with dedicated full time team members to support the Social Media Manager in all areas of focus including: strategy and planning, budgeting, content creation for all platforms, scheduling and publishing content, proactive community management and all analytics and reporting.
 
 
 
 The accomplished individual will possess...
 
 
 
 <ul>
 <li>
 Must be consumer-obsessed and have a passion for building community
 </li>
 <li>
 Must be creative and be able to demonstrate content creation skills and develop thumb-stopping and needle moving social content
 </li>
 <li>
 Agility is key for being successful in this role as the consumer is constantly demanding new things, trends are always changing and the business needs keep evolving over time
 </li>
 <li>
 Must have a deep understanding of social media analytics and understand how to use social data and insights to drive the greater social strategy and impact the business in the short and long term
 </li>
 <li>
 Must have your finger on the pulse of all trends in the social space that are relevant to the brand and Gen Z consumers
 
 
 </li>
 </ul>
 
 An outstanding professional will have...
 
 
 
 <ul>
 <li>
 Bachelor's Degree preferred
 </li>
 <li>
 7-9 years of relevant working experience
 
 
 </li>
 </ul>
 ;
 
 
 
 Our Competencies for All Employees
 
 
 Courage
 
 : Doesn&rsquo;t hold back anything that needs to be said; provides current, direct, complete, and &ldquo;actionable&rdquo; positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
 
 
 
 Creativity
 
 : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
 
 
 
 Customer Focus
 
 : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
 
 
 
 Dealing with Ambiguity
 
 : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn&rsquo;t upset when things are up in the air; doesn&rsquo;t have to finish things before moving on; can comfortably handle risk and uncertainty.
 
 
 
 Drive for Results
 
 : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
 
 
 
 Interpersonal Savvy
 
 : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
 
 
 
 Learning on the Fly
 
 : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
 
 
 
 Our Competencies for All People Managers
 
 
 
 
 Strategic Agility
 
 : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
 
 
 
 Developing Direct Reports and Others
 
 : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
 
 
 
 Building Effective Teams
 
 : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
 
 
 Kate Spade. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant&rsquo;s or employee&rsquo;s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
 
 
 
 Americans With Disabilities Act (ADA)
 
 
 
 Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com
 
 
 Visit Tapestry, Inc.
 
 
 
 Base Pay Range
 
 
 
 $85,000.00-$104,250.00
 
 
 Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation &amp; Benefits.
 
 
</div>

Social Media Content Creator & Community Manager

Explore 684+ Social media strategist in New York this May. Find roles across top companies and apply now to boost your career.