social media and marketing manager Jobs in New York

social media and marketing manager

social media marketing intern Jobs in New York

social media marketing intern

associate, digital strategy Jobs in New York

associate, digital strategy

content and social media manager Jobs in New York

content and social media manager

creative strategist

social media strategist

Ebony Media

<div>THE COMPANY:
Since 1945, EBONY has celebrated chronicled Black excellence and leadership worldwide. In January 2021, the iconic brand was relaunched under new ownership as EBONY Media Group, a diversified multi-platform media company. This is an exciting chapter for the beloved brand, and we are looking for talented, enthusiastic candidates to join our close-knit, highly collaborative team. We&rsquo;re calling all innovators and creators who want to be part of the legacy by helping shape EBONY&rsquo;s future
THE ROLE:
The Social Media Lead is responsible for elevating, expanding, and innovating EBONY&rsquo;s digital presence across all social platforms. This individual owns strategy, execution, team leadership, and audience performance, and will play a critical role in shaping how EBONY shows up in culture every day.
The ideal candidate is digitally native, deeply fluent in multicultural storytelling, and has a proven track record of building high-engagement communities on Instagram, TikTok, YouTube, and emerging platforms. They understand cultural currency, audience behavior, and what it takes to scale reach and impact through intentional, authentic, and highly shareable content.
This role also requires strong video expertise, especially vertical formats, along with creative direction and on-site capture experience at events, red carpets, and cultural moments. The Social Media Lead will manage mid-level Social Media Managers and guide early-career team members.
WHAT YOU WILL DO
Audience Growth and Content Strategy
<ul><li>Build a growth plan that increases reach, engagement, and meaningful community</li>
</ul>
Develop daily and weekly social content that aligns with EBONY&rsquo;s POV, brand identity, and cultural impact.
Identify cultural moments, trending conversations, and opportunities to elevate EBONY&rsquo;s voice. Collaborate across editorial, creative, and video to develop social-first franchises, series, and recurring content formats.
Video and Creative Production
<ul><li>Produce and direct vertical content at events, red carpets, photo/video shoots, and live moments.</li>
<li>Review and approve social concepts, captions, and final output</li>
<li>Develop with internal creative team on brand visual formats that strengthen the digital presence across platforms</li>
</ul>
Team Leadership
<ul><li>Manage and support mid-level Social Media Manager</li>
<li>Set standards for creative excellence, platform performance, and workflow.</li>
<li>Lead daily stand-ups, content reviews, and weekly planning processes.</li>
<li>Maintain a high bar for communication, collaboration, and accountability.</li>
</ul>
Platform Management and Daily Execution
<ul><li>Oversees daily posting and engagement across all social platforms, including X, TikTok, YouTube, and LinkedIn, and Meta, ensuring consistent brand voice and performance.</li>
<li>Use tools such as Sprout Social for scheduling, reporting, and publishing</li>
<li>Maintain a comprehensive content calendar including planned and reactive content</li>
<li>Manage comments, audience responses, and community guidelines</li>
<li>Ensure content is optimized for each platform&rsquo;s best practices</li>
</ul>
Paid Social and Analytics
<ul><li>Support paid social campaigns when needed</li>
<li>Review analytics weekly and monthly to guide content decisions</li>
<li>Identify patterns and shifts in audience behavior to strengthen performance</li>
<li>Present insights and recommendations to leadership</li>
</ul>
Cross Functional Collaboration
<ul><li>Work with teams across EBONY as needed to support brand activations, partnerships, and major moments</li>
<li>Bring digital insights into creative development and campaign planning</li>
</ul>
Required Experience
<ul><li>Proven success scaling social presence for multicultural or culturally rooted brands, with measurable growth in followers, reach, and engagement.</li></ul>
<ul><li>Deep fluency with major platforms (TikTok, YouTube, Meta, X, LinkedIn) and their distinct cultures, algorithms, and best practices.</li></ul>
<ul><li>Strong experience in social video planning and execution, vertical formats, on-site capture, and creative direction.</li></ul>
<ul><li>Demonstrated experience managing mid-level talent and supporting early-career creatives.</li></ul>
<ul><li>Background in digital-first, creator-led, and community-centric organizations.</li></ul>
<ul><li>Strong analytical skills with comfort using scheduling, reporting, and insights tools.</li></ul>
<ul><li>Excellent captioning and creative storytelling skills tailored to platform and audience.</li></ul>
Preferred Experience
<ul><li>Experience authentically supporting Black audiences or diverse communities.</li>
<li>Experience covering high-profile events, red carpets, or talent activations.</li>
<li>Expertise in developing creator partnerships, influencer strategy, and platform relationship building.</li>
<li>Ability to build digital franchises and recurring content formats.</li>
</ul>
Key Competencies
<ul><li>Creative vision and digital intuition.</li>
<li>Leadership presence and cultural fluency.</li>
<li>Strong communication and organizational skills.</li>
<li>Ability to work efficiently and deliver high-quality work.</li>
</ul>
Qualifications
<ul><li>5+ years of progressive experience in social media management, digital content creation, and platform strategy (with at least 3 years in a managerial role).</li>
<li>Deep expertise in major platforms and emerging social technologies.</li>
<li>Demonstrated expertise with CMS platforms (WordPress and others) and a deep understanding of how SEO, metadata, and accessibility standards drive cross-platform discovery, engagement, and audience growth. Brings a social-first mindset and the ability to translate EBONY&rsquo;s storytelling into high-impact digital experiences that lead the marketplace.</li>
<li>Demonstrated experience in leading teams and building high-performing social media operations.</li>
<li>Exceptional attention to detail, brand alignment, and cultural relevance in storytelling and design.</li>
<li>Outstanding communication and collaboration skills, with the ability to influence and align cross-functional teams.</li></ul></div>

Social Lead

EBONY Media

<div>
 
 The Company
 
 
 
 Since 1945,
 
 EBONY
 
 has celebrated chronicled Black excellence and leadership worldwide. In January 2021, the iconic brand was relaunched under new ownership as
 
 EBONY
 
 Media Group, a diversified multi-platform media company. This is an exciting chapter for the beloved brand, and we are looking for talented, enthusiastic candidates to join our close-knit, highly collaborative team. We&rsquo;re calling all innovators and creators who want to be part of the legacy by helping shape
 
 EBONY
 
 &rsquo;s future
 
 
 
 The Role
 
 
 
 The
 
 Social Media Lead
 
 is responsible for elevating, expanding, and innovating EBONY&rsquo;s digital presence across all social platforms. This individual owns strategy, execution, team leadership, and audience performance, and will play a critical role in shaping how EBONY shows up in culture every day.
 
 
 The ideal candidate is
 
 digitally native
 
 , deeply fluent in multicultural storytelling, and has a proven track record of building high-engagement communities on Instagram, TikTok, YouTube, and emerging platforms. They understand cultural currency, audience behavior, and what it takes to scale reach and impact through intentional, authentic, and highly shareable content.
 
 
 This role also requires strong video expertise, especially vertical formats, along with creative direction and on-site capture experience at events, red carpets, and cultural moments. The Social Media Lead will manage mid-level Social Media Managers and guide early-career team members.
 
 
 
 What You Will Do
 
 
 
 
 Audience Growth and Content Strategy
 
 
 
 <ul>
 <li>
 Build a growth plan that increases reach, engagement, and meaningful community
 
 
 </li>
 </ul>
 Develop daily and weekly social content that aligns with
 
 EBONY
 
 &rsquo;s POV, brand identity, and cultural impact.
 
 
 Identify cultural moments, trending conversations, and opportunities to elevate
 
 EBONY&rsquo;
 
 s voice. Collaborate across editorial, creative, and video to develop
 
 social-first franchises
 
 , series, and recurring content formats.
 
 
 
 Video and Creative Production
 
 
 
 <ul>
 <li>
 Produce and direct vertical content at events, red carpets, photo/video shoots, and live moments.
 </li>
 <li>
 Review and approve social concepts, captions, and final output
 </li>
 <li>
 Develop with internal creative team on brand visual formats that strengthen the digital presence across platforms
 
 
 </li>
 </ul>
 
 Team Leadership
 
 
 
 <ul>
 <li>
 Manage and support mid-level Social Media Manager
 </li>
 <li>
 Set standards for creative excellence, platform performance, and workflow.
 </li>
 <li>
 Lead daily stand-ups, content reviews, and weekly planning processes.
 </li>
 <li>
 Maintain a high bar for communication, collaboration, and accountability.
 
 
 </li>
 </ul>
 
 Platform Management and Daily Execution
 
 
 
 <ul>
 <li>
 Oversees daily posting and engagement across all social platforms, including X, TikTok, YouTube, and LinkedIn, and Meta, ensuring consistent brand voice and performance.
 </li>
 <li>
 Use tools such as Sprout Social for scheduling, reporting, and publishing
 </li>
 <li>
 Maintain a comprehensive content calendar including planned and reactive content
 </li>
 <li>
 Manage comments, audience responses, and community guidelines
 </li>
 <li>
 Ensure content is optimized for each platform&rsquo;s best practices
 
 
 </li>
 </ul>
 
 Paid Social and Analytics
 
 
 
 <ul>
 <li>
 Support paid social campaigns when needed
 </li>
 <li>
 Review analytics weekly and monthly to guide content decisions
 </li>
 <li>
 Identify patterns and shifts in audience behavior to strengthen performance
 </li>
 <li>
 Present insights and recommendations to leadership
 
 
 </li>
 </ul>
 
 Cross Functional Collaboration
 
 
 
 <ul>
 <li>
 Work with teams across EBONY as needed to support brand activations, partnerships, and major moments
 </li>
 <li>
 Bring digital insights into creative development and campaign planning
 
 
 </li>
 </ul>
 
 Required Experience
 
 
 
 <ul>
 <li>
 Proven success scaling social presence for multicultural or culturally rooted brands, with measurable growth in followers, reach, and engagement.
 </li>
 <li>
 Deep fluency with major platforms (TikTok, YouTube, Meta, X, LinkedIn) and their distinct cultures, algorithms, and best practices.
 </li>
 <li>
 Strong experience in social video planning and execution, vertical formats, on-site capture, and creative direction.
 </li>
 <li>
 Demonstrated experience managing mid-level talent and supporting early-career creatives.
 </li>
 <li>
 Background in digital-first, creator-led, and community-centric organizations.
 </li>
 <li>
 Strong analytical skills with comfort using scheduling, reporting, and insights tools.
 </li>
 <li>
 Excellent captioning and creative storytelling skills tailored to platform and audience.
 
 
 </li>
 </ul>
 
 Preferred Experience
 
 
 
 <ul>
 <li>
 Experience authentically supporting Black audiences or diverse communities.
 </li>
 <li>
 Experience covering high-profile events, red carpets, or talent activations.
 </li>
 <li>
 Expertise in developing creator partnerships, influencer strategy, and platform relationship building.
 </li>
 <li>
 Ability to build digital franchises and recurring content formats.
 
 
 </li>
 </ul>
 
 Key Competencies
 
 
 
 <ul>
 <li>
 Creative vision and digital intuition.
 </li>
 <li>
 Leadership presence and cultural fluency.
 </li>
 <li>
 Strong communication and organizational skills.
 </li>
 <li>
 Ability to work efficiently and deliver high-quality work.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 5+ years of progressive experience in social media management, digital content creation, and platform strategy (with at least 3 years in a managerial role).
 </li>
 <li>
 Deep expertise in major platforms and emerging social technologies.
 </li>
 <li>
 Demonstrated expertise with CMS platforms (WordPress and others) and a deep understanding of how SEO, metadata, and accessibility standards drive cross-platform discovery, engagement, and audience growth. Brings a social-first mindset and the ability to translate EBONY&rsquo;s storytelling into high-impact digital experiences that lead the marketplace.
 </li>
 <li>
 Demonstrated experience in leading teams and building high-performing social media operations.
 </li>
 <li>
 Exceptional attention to detail, brand alignment, and cultural relevance in storytelling and design.
 </li>
 <li>
 Outstanding communication and collaboration skills, with the ability to influence and align cross-functional teams.
 </li>
 </ul>
</div>

Maesa

<div>#MaesaMagic

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches &amp; Nooks among other brands. For more information, visit www.maesa.com.

We are looking for a skilled &amp; passionate Associate Manager, Social Media + Content with proven experience in consumer goods (beauty preferred) to join our Integrated Marketing team. As the Associate Manager, Social Media + Content, for Hairitage, you are responsible for defining strategies and building annual social marketing plans by understanding the consumer's needs, customer and competitive landscape, social media metrics and market dynamics. This role will work closely with our retailer and key customer teams to ensure success and growth across the brand. This role is for someone who thrives in an entrepreneurial environment with the ability to work both independently and collaboratively with key cross-functional stakeholders in the company.

The Associate Manager, Social Media + Content will report to the Director, Integrated Marketing.

This role is based in NYC and you will be expected in office 3 days a week, at minimum.

Responsibilities
<ul>
<li>Lead the development of social strategy alongside Director, Integrated Marketing, ensuring it's in line with brand priorities and objectives across all owned channels</li>
<li>Craft and execute creative social media marketing plans tailored by platform (including TikTok, Instagram, YouTube Shorts, and emerging platforms) that layer into the larger brand strategy</li>
<li>Own social media content calendar planning and on-time execution across platforms</li>
<li>Conceptualize and create trending social media content on a weekly basis</li>
<li>Daily, weekly and monthly performance analysis to inform strategy and creative optimization; never afraid to pivot from existing plans or calendars</li>
<li>Exhibit best-in-class and timely community engagement, both proactive and reactive, always through brand tone of voice</li>
<li>Obsess over social media to identify NEW and emerging social content opportunities and trends, positioning brand at the forefront of culture amongst our target audience</li>
<li>Manage collaboration and go-to-market processes with key cross-functional partners, fostering an end-to-end process with robust project management skills</li>
<li>The ideal candidate will be forward-thinking, creative, attuned to the ever-evolving trends across social and deeply connected to consumer trends and cultural movements that resonate with our audience</li>
</ul>
Qualifications
<ul>
<li>2-3+ years of experience executing across social media and brand content strategies</li>
<li>Experience in a consumer facing brand; Beauty &amp; haircare experience preferred, but not required.</li>
<li>Knowledge of all major social platforms (key focus: TikTok, Instagram + YouTube Shorts), including their products, user behaviors, and trends</li>
<li>Experience with photo &amp; video content creation tools (e.g. CapCut, InShot, Canva, etc.)</li>
<li>Experience using social media reporting platforms such as Dash Hudson</li>
<li>Experience growing and maintaining brands on social media</li>
<li>Strong mix of creative and analytical thinking; equally grounded in insights, objectives, and KPIs while driving strong creative point of view and best practices</li>
<li>Finger on the pulse of culture &ndash; obsessed with pop culture and what's trending</li>
<li>Experience of taking pop culture trends and syncing them with brand</li>
<li>Ability to prioritize and manage multiple projects</li>
<li>Ability to pivot + adapt plans to changes in the market or with shifts to the brand's objectives</li>
<li>Exceptional attention to detail, organizational and communication skills; ability to manage multiple priorities at once</li>
</ul>
What We Offer

$70,000/yr - $80,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

Our Commitment to You

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the &quot;new&quot; without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors &mdash; all through a spirit of warmth and inclusivity. As set forth in Maesa's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

#LI-Hybrid</div>

Associate Manager, Social Media + Content, Hairitage

Betches Media

<div>
 
 About Us
 
 
 
 Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we&rsquo;ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.
 
 
 Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.
 
 
 This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.
 
 
 
 Description
 
 
 
 Are you a true social creator who lives and breathes storytelling, humor, and cultural conversation? Do you have a sharp eye for visuals, a witty writing style, and the ability to stop someone mid-scroll? If so, you might be exactly who we&rsquo;re looking for.
 
 
 Betches Media is seeking a full-time Social Content Manager &mdash; a creative powerhouse who can shape and grow the personal brand of our CEO across platforms. This isn&rsquo;t about copy-pasting trends or relying on templates. It&rsquo;s about original ideas, smart social strategy, and executing content that blends intelligence, humor, and cultural relevance.
 
 
 You&rsquo;ll capture her voice and presence authentically while elevating her visibility as a leader, thinker, and personality &mdash; all while aligning with Betches&rsquo; mission to be the leading platform for women&rsquo;s voices, culture, and entertainment.
 
 
 
 Roles &amp; Responsibilities
 
 
 
 <ul>
 <li>
 Own and execute a comprehensive content and brand strategy across relevant platforms (e.g., Instagram, TikTok, LinkedIn, Substack).
 </li>
 <li>
 Concept, film, shoot, edit, and publish high-quality original content (photo, video, reels, carousels, captions).
 </li>
 <li>
 Bring a strong design sensibility &mdash; crafting visuals and layouts that feel fresh, premium, and aesthetic.
 </li>
 <li>
 Write sharp, engaging copy that captures the CEO&rsquo;s voice, balancing humor and intelligence.
 </li>
 <li>
 Build smart distribution strategies to grow audience reach, engagement, and influence.
 </li>
 <li>
 Track performance, analyze insights, and optimize for growth and impact.
 </li>
 <li>
 Edit and publish natively in Instagram, TikTok, LinkedIn, and X; leverage in-app tools for scheduling and analytics.
 </li>
 <li>
 Stay ahead of cultural conversations, social trends, and platform shifts &mdash; translating them into content that feels fresh, not derivative.
 </li>
 <li>
 Manage her community via audience interactions (comments, DMs, mentions) to foster authentic engagement.
 </li>
 <li>
 Be on-site to capture real-time moments at events, media appearances, and behind-the-scenes.
 </li>
 <li>
 Collaborate cross-functionally with PR, Marketing, and Content teams to align messaging and maximize visibility.
 </li>
 <li>
 Support CEO-led initiatives, media appearances, and interviews with sharp, platform-first content.
 </li>
 <li>
 Ensure all visual content aligns with the CEO&rsquo;s personal brand, aesthetic, and the broader Betches identity.
 </li>
 <li>
 Maintain discretion and professionalism when handling sensitive information.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 A true creator: You concept, design, shoot, edit, and publish original content end-to-end.
 </li>
 <li>
 A visual thinker with strong design aesthetic skills, able to translate ideas into scroll-stopping creative.
 </li>
 <li>
 A sharp writer who nails voice, humor, and nuance &mdash; especially when writing for a CEO.
 </li>
 <li>
 Minimum of 3&ndash;5 years of experience in social content creation, personal branding, or media.
 </li>
 <li>
 Expert in Instagram, TikTok, LinkedIn, and X; Substack/newsletter experience is a plus.
 </li>
 <li>
 Comfortable producing content independently without templates or shortcuts.
 </li>
 <li>
 Strong POV on social marketing and what drives real engagement and growth.
 </li>
 <li>
 Highly organized, intelligent, and trustworthy &mdash; reliable in fast-moving environments.
 </li>
 <li>
 Quick, witty thinker with cultural fluency and a strong sense of humor.
 </li>
 <li>
 A genuine fan of Betches who understands the voice, tone, and influence of the brand.
 </li>
 <li>
 Pro-level creator on both Instagram and TikTok.
 </li>
 <li>
 Ability to work full-time (NYC hybrid) with 2&ndash;3 in-office days per week.
 
 
 </li>
 </ul>
 
 Compensation
 
 
 
 The expected annual base salary for this role is $70,000 - $100,000 a year. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.
 
 
 
 Learn More About Our Culture And Perks
 
 
 
 
 Our DEI+ Commitment
 
 
 
 At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.
 
 
</div>

Social Content Manager

Ricciardi Group

As an Associate Digital Strategist at The Ricciardi Group, you will join our client teams in a pivotal, client-facing role, specializing in B2B demand generation. This is your opportunity to rapidly advance your career by working closely with a Senior Digital Strategist, gaining hands-on exposure across the full marketing spectrum&mdash;from brand positioning to detailed campaign activation. You will be an integral part of driving successful digital outcomes for our client portfolio.Your primary focus is execution and operational leadership. You will take direct ownership of the core campaign mechanics: leading day-to-day project management, flawlessly setting up and managing digital campaigns, and delivering clear, incisive performance reporting and optimizations. This foundational role is dedicated to mastering the processes that ensure projects are delivered on time, on budget, and effectively translate strategy into measurable action.We require proven experience with B2B marketing principles. If you are passionate about digital marketing and eager to own the operational side of a demand generation strategy, this role offers a clear and accelerated growth path within the agency.What you&rsquo;ll do.You will be directly responsible for all digital initiatives on the accounts that you work for, from project management to execution based on the clients&rsquo; needs. This includes supporting strategic development to creative activation across all marketing channels, but primarily through digital and social channels; communicating and collaborating with client, creative, strategy and digital teams to keep us on point, on budget and on time.You will be the primary lead on the operational tasks, campaign setup, and reporting, while supporting the Senior Strategist on all other tasks.Campaign Management &amp; Reporting:<ul><li>Directly responsible for maintaining and owning the media plan document, ensuring accuracy across budget, flight, and channel allocation.</li><li>Directly responsible for the setup, deployment, and operational management of paid digital advertising campaigns across channels (e.g., LinkedIn, Google Ads, programmatic).</li><li>Own the process of trafficking campaign assets (e.g., creative files, tracking tags) to appropriate ad platforms and vendors, ensuring all assets are launched correctly and on time.</li><li>Execute in-flight optimizations and pull data for regular campaign reporting, translating raw data into actionable insights for the Senior Strategist.</li><li>Support the Senior Strategist in reviewing and refining the overall media strategy and assist in the development of client-facing communications related to campaign performance.</li></ul>Web Analytics &amp; Data:<ul><li>Manage client web analytics platforms (e.g., Google Analytics, Google Tag Manager) to support regular and ad-hoc performance reporting.</li></ul>Marketing Automation (MarTech):<ul><li>Directly responsible for the operational tasks within client Marketing Automation platforms (e.g., HubSpot, Marketo, Pardot). This includes audience segmentation, data hygiene, campaign setup (ad-hoc emails, landing pages), and supporting the development of nurture and scoring programs.</li></ul>Search Engine Optimization<ul><li>Assist the Senior Strategist with technical SEO audits, keyword research and ongoing content-based SEO recommendations.</li></ul>Social Media:<ul><li>Assist with the management of client social media presence, including audience research, scheduling and posting content, social listening, and preparing performance reports.</li></ul>Project Leadership:<ul><li>Lead the day-to-day project management: prepare and manage detailed project timelines, ensure internal and client meetings are set up efficiently, and distribute clear meeting recaps with defined next steps.</li></ul>Client &amp; Internal Communications:<ul><li>Support the preparation and refinement of client materials (presentations, emails, reports).</li><li>Act as a key support in preparing initial briefing documents, coordinating stakeholder interviews, conducting competitive analysis, and compiling industry trend research to inform the strategic approach.</li></ul>Operational Excellence:<ul><li>Conduct daily client news scans relevant to their business and industry.</li><li>Maintain and organize all client files and account resources (e.g., Google Drive) to ensure account continuity and efficiency.</li></ul>Pay: $67,000.00 - $75,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Paid time off</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>Are you proficient in HubSpot CRM?</li><li>Are you proficient in Digital Campaign Management?</li></ul>Experience:<ul><li>B2B Digital Marketing: 2 years (Preferred)</li></ul>Ability to Commute:<ul><li>New York, NY 10014 (Preferred)</li></ul>Work Location: Hybrid remote in New York, NY 10014

Associate, Digital Strategy

The TCW Group, Inc.

<div><h2 class="jobSectionHeader">Position Summary
</h2><div><div><div><div>TCW is a leading global asset management firm with more than five decades of investment experience and a broad range of products across fixed income, equities, emerging markets, and alternative investments. TCW&rsquo;s clients include many of the world&rsquo;s largest corporate and public pension plans, financial institutions, endowments and foundations, as well as financial advisors and high net worth individuals.</div><div></div><div> 
The Vice President, Content Writer and Strategist leads TCW&rsquo;s enterprise content marketing function, driving the development and execution of a cohesive thought leadership and branded content strategy that amplifies TCW&rsquo;s voice globally across institutional, intermediary, and advisor audiences.</div><div>
This individual will collaborate closely with senior leaders, portfolio managers, and subject matter experts to craft narratives that reflect TCW&rsquo;s investment expertise and brand value propositions. The ideal candidate brings deep knowledge of financial services and asset management, an editorial mindset grounded in data and SEO, and a passion for creating content that strengthens TCW&rsquo;s reputation and drives measurable business outcomes.</div>
</div></div></div><h2 class="jobSectionHeader">Essential Duties
</h2><div><div><div><div>Editorial Strategy:</div><ul><li>
Define and execute TCW&rsquo;s firmwide content strategy to elevate TCW&rsquo;s brand visibility and deepen understanding of TCW&rsquo;s expertise across macro perspectives and asset classes (Fixed Income, Alternatives, and Equities), and investment vehicles (ETFs, mutual funds, BDCs, Intervals funds)</li><li>
Develop differentiated content programs and recurring series designed to break through a crowded market, build audience loyalty, and position TCW as a sought-after thought leader.</li><li>
Partner with senior leadership, CIOs, portfolio managers, and distribution teams to surface opportunities to develop content aligned to enterprise growth objectives and commercial priorities.</li><li>
Research, draft, and refine long-form and short-form content&mdash;including thought leadership, articles, commentary, scripts, and campaign narratives&mdash;ensuring clarity, consistency, and a strong TCW point of view.</li><li>
Drive editorial and storytelling excellence, claiming TCW areas of expertise and communicating TCW&rsquo;s differentiators across investment philosophy, CIO insights, and products.</li><li>
Align content initiatives with broader marketing, brand, and sales enablement programs to maximize reach, relevance, and cohesion.</li><li>
Collaborate with Marketing stakeholders and leadership to ensure content is discoverable, integrated, and optimized across digital touchpoints.</li></ul><div>
Content Creation and Curation:</div><ul><li>
Lead the development, writing, editing, and curation of high-quality content, including thought leadership articles, market insights, commentaries, and multimedia (e.g. video, podcast) storytelling.</li><li>
Translate investment and market intelligence into clear, engaging, and compliant narratives for institutional investors, financial advisors, consultants and the general public.</li><li>
Maintain a unified editorial calendar to align content deployment across TCW.com, social, and email channels.</li><li>
Partner with SMEs, business leaders, and product marketers to produce content that embeds TCW&rsquo;s brand value propositions and supports key marketing objectives.</li><li>
Ensure all content aligns with TCW&rsquo;s brand standards, compliance requirements, and audience needs.</li><li>
Collaborate across the marketing team to drive TCW&rsquo;s SEO strategy, ensuring content is optimized for discoverability and organic growth.</li><li>
Partner with the Social Media Strategist to amplify content across social channels, extending reach and engagement through cohesive storytelling.</li><li>
Coordinate with marketing partners to map journeys for TCW signature content programs, track engagement, and connect content consumption to client and lead activity.</li><li>
Manage the end-to-end compliance process for all content.</li></ul><div>
Measurement &amp; Optimization:</div><ul><li>
Establish KPIs to evaluate performance across reach, engagement, and conversion metrics.</li><li>
Leverage analytics platforms (HubSpot, Seismic, Google Analytics, native dashboards, Conductor (SEO) to assess effectiveness and identify opportunities for improvement.</li><li>
Translate performance insights into actionable recommendations that guide editorial priorities and resource allocation.</li><li>
Deliver regular reporting that demonstrates the impact of content marketing on brand visibility and commercial outcomes.</li></ul>
</div></div></div><h2 class="jobSectionHeader">Required Qualifications
</h2><div><div><div><ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, Finance, or related field; advanced degree or CFA charter holder preferred.</li><li>
Minimum of eight years of experience leading content strategy, editorial, or communications within financial services or asset management.</li><li>
Deep understanding of investment markets, products, and audiences (institutional, intermediary, and wealth).</li><li>
Proven ability to partner with senior executives and investment professionals to develop and refine content themes.</li><li>
Strong writing, editing, and storytelling skills, with the ability to translate complex investment insights into accessible, differentiated content.</li><li>
Expertise in SEO, content discoverability, and data-informed editorial planning.</li><li>
Experience collaborating with digital, social, and web teams to execute integrated marketing programs.</li><li>
Fluency in MarTech and analytics tools such as HubSpot, Conductor, Yext, and Google Analytics.</li><li>
Highly organized and proactive leader with exceptional communication and stakeholder management skills.</li></ul><div></div><div> 
Estimated Compensation:</div><div>
Base Salary: For an NY based position, the base salary range is $150K-180K. This is an anticipated range for the base salary only.</div><div>
Other Compensation: Eligible to be considered for an annual discretionary bonus.</div><div>
Benefits: Eligible for TCW&rsquo;s comprehensive benefits package. 
 
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VP, Content Writer and Strategist

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