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assistant editor consultant Jobs in Washington

assistant editor consultant

brand manager & content creator Jobs in Washington

brand manager & content creator

content manager

TLN Worldwide Enterprises Inc

<div>Description:

The Web Content Specialist will provide web content management, editorial, training, and digital content support for FHWA and RD&amp;T websites, SharePoint sites, Google Sites, intranet pages, and related online platforms. This role is responsible for writing, editing, maintaining, uploading, and quality-checking web content to ensure accuracy, accessibility, usability, and alignment with agency style and branding requirements.
The successful candidate will have strong experience with content management systems, web writing, online publishing, Section 508 accessibility, SEO, content quality control, and web page maintenance. This is not a technical programming role, but it does require strong comfort working in CMS platforms and graphical user interfaces.<h2 class="jobSectionHeader">
Key Responsibilities</h2><ul><li>
Draft, revise, edit, and finalize web content for FHWA RD&amp;T websites, databases, intranet pages, SharePoint sites, Google Sites, and related online platforms.</li><li>
Use content management systems to upload, maintain, update, and post approved content.</li><li>
Write and edit web pages, web articles, database text fields, user manuals, training materials, online help content, and web-related communications products.</li><li>
Optimize online content for readability, audience engagement, searchability, and SEO.</li><li>
Ensure all web pages and online content comply with Section 508 accessibility requirements.</li><li>
Write and revise alternative text for images, graphics, and other non-text elements.</li><li>
Coordinate web content reviews and approvals with FHWA points of contact, web managers, program offices, legal reviewers, public affairs staff, and external stakeholders when needed.</li><li>
Monitor web pages to ensure updates are posted on schedule and recommend improvements to readability, organization, navigation, and usability.</li><li>
Support quarterly certification processes to confirm that web content is current and accurate.</li><li>
Check and fix broken links, formatting issues, outdated information, and other web maintenance items.</li><li>
Use graphic applications to crop, recolor, resize, and manipulate web images as needed.</li><li>
Provide outreach training, user training, and support materials related to web content processes and tools.</li><li>
Coordinate content processes, procedures, workflow improvements, and documentation.</li></ul>
Requirements:
<ul><li>Bachelor&rsquo;s degree in English, Communications, Marketing, Business, Journalism, or a related discipline.</li><li>
5&ndash;7 years of experience in web content management.</li><li>
At least 3 years of recent web content management experience within the last 5 years.</li><li>
Experience writing and editing web content, training materials, documentation, and digital communications.</li><li>
Experience using content management systems to upload, maintain, and post content.</li><li>
Knowledge of Section 508 accessibility requirements for web and digital content.</li><li>
Experience performing content quality control and data/content review.</li><li>
Ability to use presentation tools and provide training or outreach support to staff.</li></ul><h2 class="jobSectionHeader">
Preferred Qualifications</h2><ul><li>
Experience supporting FHWA, USDOT, TFHRC, or another federal agency.</li><li>
Experience with Drupal, SharePoint, Google Sites, Microsoft 365, Google Workspace, or similar web/collaboration platforms.</li><li>
Transportation, highway, surface transportation, research, science, engineering, or technical communications experience preferred.</li><li>
Familiarity with web content databases, online records, metadata, and public release workflows.</li><li>
Basic image editing experience for web graphics.</li></ul></div>

Web Content Specialist – Federal Highway Administration

Strategic Results

Strategic Results is seeking a Web Content Specialist to support the Federal Highway Administration's (FHWA) Office of Research, Development, and Technology (RD&amp;T) by developing, maintaining, and publishing web content that communicates transportation research, technology, and program information to internal and external audiences. The Web Content Specialist will work collaboratively with Government staff, technical writers, editors, graphic designers, and multimedia specialists to ensure web content is accurate, current, well organized, and aligned with FHWA communications objectives.The ideal candidate is an organized communications professional with experience managing website content who can present complex technical information in a clear, user-friendly format while maintaining content quality and consistency.Key Responsibilities&middot; Develop, update, and maintain website content supporting FHWA research and technology programs.&middot; Coordinate the review, approval, and publication of web content with Government staff and project teams.&middot; Organize web content to improve usability, readability, and accessibility for a variety of audiences.&middot; Edit and format content for publication on FHWA websites and digital platforms.&middot; Coordinate updates to webpages to ensure information remains current and accurate.&middot; Collaborate with technical writers, editors, graphic designers, and multimedia specialists to develop integrated digital communications products.&middot; Review web content for consistency, formatting, and compliance with established editorial and branding standards.&middot; Coordinate publication schedules for web updates and digital communications.&middot; Support the incorporation of graphics, documents, videos, and other digital assets into web content.&middot; Maintain web content inventories and assist with periodic content reviews.&middot; Monitor assigned webpages and coordinate revisions as needed.&middot; Participate in project planning meetings and provide updates on web content activities.&middot; Maintain organized electronic files and documentation supporting website updates.&middot; Recommend improvements that enhance website organization, navigation, and user experience.QualificationsRequired:&middot; Bachelor's degree in Communications, English, Journalism, Marketing, Information Technology, Digital Media, or a related field, and 5+ years of experience.&middot; Demonstrated experience developing, editing, or maintaining website content.&middot; Experience organizing information for digital audiences.&middot; Strong written, verbal, and organizational communication skills.&middot; Ability to manage multiple assignments and meet established deadlines.&middot; Experience collaborating with multidisciplinary project teams.&middot; Proficiency with Microsoft Office applications and website content management systems.Preferred:&middot; Experience supporting Federal Government websites or digital communications.&middot; Experience supporting technical, scientific, engineering, or research organizations.&middot; Familiarity with website content management systems and digital publishing workflows.&middot; Knowledge of Section 508 accessibility requirements and web accessibility best practices.&middot; Experience coordinating digital communications with writers, editors, graphic designers, and multimedia specialists..Strategic ResultsIn assuming this position, you will be a critical contributor to meeting the SR mission: To deliver innovative, cost-effective solutions and services that enable our customers to rapidly adapt to dynamic environments, the guiding principles of our culture. We empower our staff to work together with colleagues at all levels and be part of the decision-making process; we create transparency in our operations with our clients and employees; and we offer our people opportunities to grow and challenge themselves in meaningful ways. We&rsquo;re committed to excellence. As an SR employee, we will challenge you, we will empower you, and we will mentor you. If you are passionate about this opportunity, submit your application by clicking the apply for this job online button.Only those applicants who meet the above criteria will be contacted for interview. SR is an equal opportunity employer offering employment without regard to race, color, religion, sex, sexual orientation, age, national origin, citizenship, physical or mental handicap, or status as a disabled or Vietnam Era veteran of the US Armed Forces.Pay: $96,800.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Web Content Specialist

National Geographic

<div>The Travel Editor conceives, assigns, edits and prepares for publishing editorial travel content for National Geographic, with a particular focus on service journalism that attracts broad global audiences to NationalGeographic.com. Working with a roster of freelance writers and creators, he/she/they will develop text- and video-based content and play a key role in managing our ongoing Destination Guides program, helping travelers make better and smarter decisions as they decide where to go and what to do. The travel editor will partner with photo editors on visualizing content, and will pitch in on recurring travel series and franchises as needed. This role is a great opportunity to develop and contribute highly visible and valuable content to a trusted travel brand, helping us to continually improve our approach to satisfying travelers as their needs and habits evolve.
Responsibilities:<ul><li>
Conceive and pitch travel story ideas for NatGeo.com in collaboration with freelance writers / creators, with a particular focus on service journalism</li><li>
Commission, produce, edit, and prepare stories for publishing, working in collaboration with photo editors and digital producers</li><li>
Define and shape our creative approach to destination guide coverage, including component and formats, and media types, including video</li><li>
Track and plan ongoing refreshes of and additions to our destination guides, leveraging performance data to develop strategic approaches, ensuring continual editorial work to optimize utility to travelers and performance</li><li>
Conceptualize, propose, and execute ideas for additional stories that drive audience development and engagement</li><li>
Pitch in as needed on larger-scale initiatives like Best of the World and other ongoing series and franchises</li><li>
Proactively develop and propose ideas for new approaches to travel storytelling, particularly in video form and for third-party platforms like social media</li><li>
Continually develop and expand our roster of freelance contributors, particularly writers as well as creators in the travel space</li><li>
Collaborate with newsletter and social media editors on promotional and amplification efforts for travel content</li><li>
Partner with sales and marketing on developing editorial ideas in response to requests for proposals and active sales</li></ul>
Basic Qualifications:<ul><li>
3+ years of experience conceiving, assigning, and editing editorial content for digital publishing in a media (editorial/journalistic) environment</li><li>
Experience with digital editing and production and its associated needs (e.g., SEO, tagging, headline writing)</li><li>
Experience developing ideas and content containing helpful, actionable information for travelers, based on on-the-ground reporting and expertise</li><li>
An eye for visual presentation and an understanding of what makes stories work visually for digital and social</li><li>
Strong knowledge of the travel industry and its facets and experience creating travel content</li><li>
A roster of creative collaborators, especially freelance writers, and an understanding of what makes quality reporting and writing</li><li>
Exceptional written and oral communication skills and ability to present ideas fluently and with polish</li><li>
Understanding of the evolving media landscape, including shifting consumer behaviors and preferences, including travel media and the overall competitive set for editorial content in the travel space</li><li>
Collaborative spirit and the ability to work well across a matrixed environment</li><li>
Ability to multitask and work effectively under pressure and within budget and deadline parameters</li></ul>
Preferred Qualifications:<ul><li>
Experience developing and creating video-based content a plus</li><li>
Knowledge of and experience collaborating with creators helpful but not required</li><li>
Experience working within a large corporate environment</li></ul>
Required Education:<ul><li>
Bachelor&rsquo;s degree or equivalent</li></ul>
Preferred Education:<ul><li>
Concentration in journalism or media helpful but not required</li></ul> 

The hiring range for this position in Washington, D.C. is $79,400 to $106,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate&rsquo;s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.</div>

Travel Editor (National Geographic)

The Walt Disney Company

<div>
 The Travel Editor conceives, assigns, edits and prepares for publishing editorial travel content for National Geographic, with a particular focus on service journalism that attracts broad global audiences to NationalGeographic.com. Working with a roster of freelance writers and creators, he/she/they will develop text- and video-based content and play a key role in managing our ongoing Destination Guides program, helping travelers make better and smarter decisions as they decide where to go and what to do. The travel editor will partner with photo editors on visualizing content, and will pitch in on recurring travel series and franchises as needed. This role is a great opportunity to develop and contribute highly visible and valuable content to a trusted travel brand, helping us to continually improve our approach to satisfying travelers as their needs and habits evolve.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Conceive and pitch travel story ideas for NatGeo.com in collaboration with freelance writers / creators, with a particular focus on service journalism
 </li>
 <li>
 Commission, produce, edit, and prepare stories for publishing, working in collaboration with photo editors and digital producers
 </li>
 <li>
 Define and shape our creative approach to destination guide coverage, including component and formats, and media types, including video
 </li>
 <li>
 Track and plan ongoing refreshes of and additions to our destination guides, leveraging performance data to develop strategic approaches, ensuring continual editorial work to optimize utility to travelers and performance
 </li>
 <li>
 Conceptualize, propose, and execute ideas for additional stories that drive audience development and engagement
 </li>
 <li>
 Pitch in as needed on larger-scale initiatives like Best of the World and other ongoing series and franchises
 </li>
 <li>
 Proactively develop and propose ideas for new approaches to travel storytelling, particularly in video form and for third-party platforms like social media
 </li>
 <li>
 Continually develop and expand our roster of freelance contributors, particularly writers as well as creators in the travel space
 </li>
 <li>
 Collaborate with newsletter and social media editors on promotional and amplification efforts for travel content
 </li>
 <li>
 Partner with sales and marketing on developing editorial ideas in response to requests for proposals and active sales
 
 
 </li>
 </ul>
 
 Basic Qualifications
 
 
 
 <ul>
 <li>
 3+ years of experience conceiving, assigning, and editing editorial content for digital publishing in a media (editorial/journalistic) environment
 </li>
 <li>
 Experience with digital editing and production and its associated needs (e.g., SEO, tagging, headline writing)
 </li>
 <li>
 Experience developing ideas and content containing helpful, actionable information for travelers, based on on-the-ground reporting and expertise
 </li>
 <li>
 An eye for visual presentation and an understanding of what makes stories work visually for digital and social
 </li>
 <li>
 Strong knowledge of the travel industry and its facets and experience creating travel content
 </li>
 <li>
 A roster of creative collaborators, especially freelance writers, and an understanding of what makes quality reporting and writing
 </li>
 <li>
 Exceptional written and oral communication skills and ability to present ideas fluently and with polish
 </li>
 <li>
 Understanding of the evolving media landscape, including shifting consumer behaviors and preferences, including travel media and the overall competitive set for editorial content in the travel space
 </li>
 <li>
 Collaborative spirit and the ability to work well across a matrixed environment
 </li>
 <li>
 Ability to multitask and work effectively under pressure and within budget and deadline parameters
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Experience developing and creating video-based content a plus
 </li>
 <li>
 Knowledge of and experience collaborating with creators helpful but not required
 </li>
 <li>
 Experience working within a large corporate environment
 
 
 </li>
 </ul>
 
 Required Education
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree or equivalent
 
 
 </li>
 </ul>
 
 Preferred Education
 
 
 
 <ul>
 <li>
 Concentration in journalism or media helpful but not required
 
 
 </li>
 </ul>
 The hiring range for this position in Washington, D.C. is $79,400 to $106,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate&rsquo;s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
</div>

bread & Butter

<div>
 
 
 
 
 
 
 Who we are:
 
 
 
 
 
 
 
 
 
 
 
 bread &amp; Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients&rsquo; needs. We only partner with inventive businesses that inspire us and continually challenge us to think big, but act small.
 
 
 
 
 
 
 
 
 
 
 
 
 Why bread &amp; Butter:
 
 
 
 
 
 
 
 
 
 
 
 We are Southerners at heart, always saying, &ldquo;Please&rdquo; and &ldquo;Thank You,&rdquo; and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We're not a company that wastes time&mdash;not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long-term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure.
 
 
 
 
 
 
 
 
 
 
 
 
 We&rsquo;re Looking at You!
 
 
 
 
 
 
 
 A Social Media Manager with bread &amp; Butter is a digital whiz kid, go-getter, and many-hat wearer who is ready to roll up your sleeves and get to work.&nbsp; You can&rsquo;t get enough social, whether it&rsquo;s following the top foodie influencers, keeping up with the latest digital trends or trying the latest TikTok trend. You&rsquo;re also obsessed with restaurants, wine, food products, destinations and hotels and most likely have been a waiter, front desk clerk, line cook or oenophile in a past life. You are the account dynamo, helping meet client goals by crafting a social media voice and channeling brand sentiment to build authentic, relevant, interactive conversations and relationships. A proverbial eager beaver, you meet or beat deadlines, stay ahead of trends and always look for a new way to skin a cat.&nbsp; You like to go big &ndash; because going home isn&rsquo;t an option.
 
 
 You&rsquo;re a problem solver, creative thinker and value the relationships you&rsquo;ve built with influencers and trendsetters.
 
 
 A Social Media Manager for bread &amp; Butter should be thoughtful, creative, a strong writer, possess an almost obsessive attention to detail and is the first to get in the mix when helping means the chance to learn more.&nbsp; &nbsp;&nbsp;
 
 
 
 
 
 
 
 
 
 
 
 
 Available Opportunity:&nbsp;
 
 
 
 
 
 
 
 
 A Social Media Manager for bread &amp; Butter is responsible for managing the online platforms of clients and influencer programming on a daily basis. The Social Media Manager will serve as a representative of the company and works in tandem with the PR, Creative, and Digital Marketing Teams.&nbsp;&nbsp;
 
 
 
 
 
 
 
 
 
 
 
 
 
 Here&rsquo;s What We Need:&nbsp;
 
 
 
 
 
 
 <ul>
 <li>
 
 
 
 
 
 3-5 years of full-time, post-undergraduate relevant experience in social media management and influencer marketing, preferably with agency vs. in-house&nbsp;
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 BA/BS degree or equivalent practical experience
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Appreciates the art of telling the client story through influencer partnerships and key messaging
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 A passion for building and cultivating relationships with influencers in the digital space, ranging from Instagram, TikTok, Pinterest, YouTube and blog content creators
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Extensive knowledge of Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, YouTube and other relevant social media networks.
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Experience with launching social campaigns for hotels, restaurants, food personalities and/or CPG food and beverage brands.&nbsp;&nbsp;
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Background in creative development, social media analytics tools, and campaign analysis.
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Ability to thrive in a fast-paced environment, prioritizing and handling multiple projects.
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Ability to peer and self-edit writing quickly, turning around social media posts in real time.
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Ability to identify strategic and creative social media collaborations, takeovers and promotions for brands and lead through steps to execute.
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Help develop and strategize creative influencer partnerships and alliances that keep clients ahead of the curve.
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Ability to exercise sound judgement, responding to consumers and guests within a brand&rsquo;s voice during daily community management practices.
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Media junkie - there&rsquo;s no such thing as reading/watching too much. Bonus points for pop culture acumen.&nbsp;
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Love of a fast-paced environment and the satisfaction of a busy yet productive day.&nbsp;
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Flexibility and a desire for endless possibilities. b&amp;B is a dynamic, ever-evolving company that thinks beyond black and white.&nbsp;
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Excitement for growth, new ideas, new ways of doing things and a place you&rsquo;re excited to call home. Say yes!
 
 
 
 
 
 
 </li>
 </ul>
 
 
 
 
 Working Conditions
 
 
 
 
 
 
 On the whole, this is a hybrid, office-based role. A Social Media Manager will spend time in meetings and briefings. Occasional travel might be required for client visits and planning.&nbsp;This position is considered sedentary to light work, and employees are not required to lift or move heavy objects.&nbsp;Although a Social Media Manager's commitment will tend to be standard office hours, deadlines or the demands of a client may see the Manager working nights or weekends to ensure continued success. Must be authorized to work in the US.&nbsp;
 
 
 
 
 
 
 
 Having Our Cake &amp; Eating it too:&nbsp;
 
 
 
 
 <ul>
 <li>
 
 
 
 
 Generous paid time off
 
 
 
 
 </li>
 <li>
 
 
 
 
 Paid sick/personal time
 
 
 
 
 </li>
 <li>
 
 
 
 
 Birthday off (because who wants to work on their special day!)
 
 
 
 
 </li>
 <li>
 
 
 
 
 Endless summer Fridays (half-days year 'round baby)
 
 
 
 
 </li>
 <li>
 
 
 
 
 Flexible, hybrid schedule
 
 
 
 
 </li>
 <li>
 
 
 
 
 Work from any b&amp;B office when you're in town
 
 
 
 
 </li>
 <li>
 
 
 
 
 Medical and dental + dependents
 
 
 
 
 </li>
 <li>
 
 
 
 
 Extended benefits (vision, life, disability, EAP)
 
 
 
 
 </li>
 <li>
 
 
 
 
 Generous maternity and family planning leave&nbsp;
 
 
 
 
 </li>
 <li>
 
 
 
 
 3% contribution to 401k regardless of participation&nbsp;
 
 
 
 
 </li>
 <li>
 
 
 
 
 Cell phone reimbursement
 
 
 
 
 </li>
 <li>
 
 
 
 
 New business bonuses
 
 
 
 
 </li>
 <li>
 
 
 
 
 Employee referral bonus
 
 
 
 
 </li>
 <li>
 
 
 
 
 Weekly Wine Wednesdays (cheers with your local team!)
 
 
 
 
 </li>
 <li>
 
 
 
 
 Robust training program&nbsp;
 
 
 
 
 </li>
 <li>
 
 
 
 
 Mentorship program
 
 
 
 
 </li>
 <li>
 
 
 
 
 Local love (yearly giveback initiative)
 
 
 
 
 
 </li>
 </ul>
 
 
 
 
 Compensation:
 
 
 
 
 
 
 The annual salary range for this role is $65,000 to $75,000.&nbsp;
 
</div>

Social Media Manager (DC)

<div>National Geographic is seeking a Senior Manager, Social Media to lead overall strategy and day-to-day execution across a world-class portfolio of social accounts reaching over 800M followers. This role will set the direction for the @NatGeo brand and vertical social accounts spanning Animals, Travel, Science, and more - driving audience growth through top-tier short-form content, community management, and platform innovation. Notably, this strategist will lead the execution of our Kids &amp; Family social strategy, with a keen eye on growing our @NatGeoFamily handles.
Additionally, the Senior Manager will own the development and execution for key National Geographic brand priorities like our Earth Month campaign and integrated social media marketing with other Nat Geo-branded lines of business.
What You Bring:
<ul><li>Proven experience leading social strategy for large-scale media brands in entertainment, editorial and beyond</li><li>
Deep expertise across platforms including Instagram, TikTok, YouTube, Facebook, X, LinkedIn and Reddit</li><li>
Strong understanding of the creator economy and platform ecosystems</li><li>
Ability to translate insights into actionable, scalable strategies</li><li>
Exceptional creative judgment and a sharp eye for platform-native storytelling</li><li>
Track record of leading fast-paced campaigns and cross-functional initiatives</li></ul>
Responsibilities:
Platform &amp; Content Strategy
<ul><li>Define and execute social strategy across accounts and platforms, with a focus on tactics that drive sustained and scalable audience growth and engagement across the portfolio</li><li>
Oversee always-on content development across brand and vertical accounts, ensuring consistency, quality, and performance of short-form video</li><li>
Identify platform opportunities and emerging trends to evolve Nat Geo&rsquo;s social presence</li></ul>
Account Leadership &amp; Operations
<ul><li>Own day-to-day oversight of the @NatGeo flagship brand account and key vertical handles: Animals, Travel, History, Science and Family</li><li>
Lead high-velocity content production and campaign execution from concept through deployment</li><li>
Develop social strategy and execution for Kids &amp; Family, collaborating across the content organization to support key priorities that drive growth on our @NatGeoFamily accounts</li><li>
Develop content and distribution approaches tailored to younger audiences and family viewing</li><li>
Oversee agency partners who execute daily publishing, community management, and performance tracking</li></ul>
Brand Partnerships &amp; Campaigns
<ul><li>Serve as the primary social lead for Nat Geo&rsquo;s Brand and Franchise team, driving social campaign execution for key brand priorities like Earth Month</li><li>
Translate marketing priorities into compelling, platform-native social activations &bull; Act as the main social media team liaison to social/digital teams at National Geographic Society</li></ul>
Cross-Functional Collaboration
<ul><li>Partner closely with TV, editorial, marketing, creator, and synergy teams to deliver cohesive campaigns</li><li>
Build and manage relationships across a complex set of internal and external stakeholders</li><li>
Align multiple content pipelines into a unified social strategy</li></ul>
Basic Qualifications:<ul><li>
7+ years&rsquo; experience in social media strategy and marketing, preferably managing large-scale brand or media portfolios</li><li>
Demonstrated expertise across major social platforms (Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Reddit) with a strong understanding of platform ecosystems and trends</li><li>
Proven track record developing and executing data-driven social strategies that drive audience growth, engagement, and brand impact</li><li>
Experience leading always-on content development and high-volume publishing workflows, with a focus on short-form video and platform-native storytelling</li><li>
Experience overseeing social accounts at scale, including flagship brand channels and/or multiple vertical or audience-specific handles</li><li>
Strong campaign leadership experience, translating marketing priorities into integrated, platform-native social activations &middot; Demonstrated ability to lead cross-functional initiatives, partnering with editorial, marketing, creative, and external stakeholders &middot; Experience managing external partners or agencies, including oversight of publishing, community management, and performance reporting</li><li>
Deep understanding of content production workflows, with the ability to optimize and evolve processes for speed, scale, and quality</li><li>
Proficiency with social media management, analytics, and reporting tools, with the ability to translate insights into actionable strategies</li><li>
Strong written and verbal communication skills, including the ability to present strategies and performance insights to stakeholders &middot; Highly organized with the ability to manage multiple priorities, operate in fast-paced environments, and meet deadlines</li></ul>
Preferred Qualifications:<ul><li>
Experience managing large-scale social or marketing budgets</li><li>
On-set or field production experience, with the ability to translate captured content into high-performing, platform-native social storytelling</li><li>
Experience working within global or multi-brand organizations, managing complex stakeholder environments and distributed teams &middot; Familiarity with youth, family, or multi-generational audience strategies, including content tailored for younger and emerging audiences</li><li>
Experience launching or scaling social handles or new content verticals, driving audience growth from early-stage to maturity</li><li>
Strong understanding of the creator economy, including partnerships</li></ul>
Required Education:<ul><li>
Bachelor&rsquo;s degree or equivalent work experience</li></ul> 

The hiring range for this position in Washington, D.C. is $112,700 to $154,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate&rsquo;s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.</div>

Senior Manager, Social Media (National Geographic)

Russell Tobin

<div>
 
 
 Russell Tobin &amp; Associates
 
 is currently seeking a
 
 Paid Media Manager
 
 , 3+ Months Contract role for one of our Fortune 500 clients, for
 
 Washington, DC 20036 (Hybrid)
 
 . Apply today for immediate consideration.
 
 
 
 
 
 
 Position: Paid Media Manager
 
 
 
 
 Location: Washington, DC 20036 (Hybrid)
 
 
 
 
 Duration: 3+ months with possible extension
 
 
 
 
 Pay Range: $44.00-46.00/hr on w2
 
 
 
 
 
 
 
 
 Job Summary:
 
 
 <ul>
 <li>
 We're looking for a hands-on paid social expert to audit, rebuild, and optimize our subscription acquisition campaigns on Meta (Facebook/Instagram), with TikTok experience a plus.
 </li>
 <li>
 Our paid social program has become less efficient and requires a review of campaign structure to diagnose the best way to optimize it.
 </li>
 <li>
 This role will diagnose what's broken, rebuild the campaign architecture and testing framework, and leave our team trained to run it well after the engagement ends.
 </li>
 <li>
 Audit current Meta (and any other paid social) account structure, campaign setup, targeting, creative, and measurement to identify inefficiencies and misconfigurations driving up cost per subscriber.
 </li>
 <li>
 Redesign campaign architecture (campaign/ad set/ad structure, budget allocation, bidding strategy, audience segmentation) aligned to subscription acquisition goals and platform best practices, addressing need to take full funnel approach that better leverages our first party data.
 </li>
 <li>
 Build a structured A/B and iterative testing framework (creative, audience, placement, offer) with clear hypotheses, success metrics, and a cadence for ongoing optimization.
 </li>
 <li>
 Review and advise on tracking/attribution setup (pixel, conversions API, event tracking) to ensure spend and performance data are reliable.
 </li>
 <li>
 Implement the restructured campaigns directly in-platform during the engagement.
 </li>
 <li>
 Monitor and optimize performance against subscription/CPA/ROAS targets throughout the contract.
 </li>
 <li>
 Document the new campaign structure, testing process, and optimization playbook.
 </li>
 <li>
 Train in-house marketing staff on the rebuilt structure, testing methodology, and platform best practices so the team can sustain performance after the contract ends.
 </li>
 </ul>
 
 
 
 
 
 Required Experience:
 
 
 <ul>
 <li>
 5+ years hands-on experience managing paid social campaigns for subscription or membership-based acquisition (media, publishing, streaming, or similar preferred).
 </li>
 <li>
 Deep expertise in Meta Ads Manager (campaign structure, bidding, Advantage+ campaigns, Conversions API); working knowledge of TikTok Ads a plus.
 </li>
 <li>
 Proven track record designing and running structured testing programs (creative and audience testing at minimum).
 </li>
 <li>
 Strong grasp of subscription funnel metrics (CPA, LTV, trial-to-paid conversion) and how to optimize campaigns against them.
 </li>
 <li>
 Experience training or upskilling internal marketing teams &mdash; this role requires teaching, not just executing.
 </li>
 <li>
 Comfortable working onsite and collaborating closely with internal marketing, creative, and analytics stakeholders.
 </li>
 <li>
 This role reports to the Director, CRM &amp; Consumer Lifecycle
 </li>
 </ul>
 
 
 
 
 Russell Tobin is a leading minority-owned professional and technical recruitment and staffing advisory organization. We are comprised of specialized practices focusing on a variety of skill sets and industries. Having a depth and breadth of industry expertise, our subject matter experts are able to provide tailored and swift sourcing solutions to fulfill client hiring needs. In other words, we connect top talent with companies. We are the staffing arm of the Pride Global network, a minority-owned integrated human capital solutions firm, with additional offerings in vendor management, payroll programs, and business process optimization.
 
 
 
 
 
 Russell Tobin offers eligible employee&rsquo;s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life &amp; disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
 
 
 
 
 
 Equal Employment Opportunity
 
 
 Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
 
 
 
 
 
 Fair Chance Employment
 
 
 Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.
 
 
 
 
 
 Only applicable for San Francisco Candidates:
 
 
 Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.
 
 
 
 
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