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consumer website marketing lead - commerce

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marketing lead

Savvy Wealth

<div>About Savvy Wealth: 
Wealth management is a $545 billion industry in the US, yet remains archaic and inefficient with low technology penetration. 75% of financial advisors don&rsquo;t offer digital communication beyond email, and 62% still build financial plans manually in Excel. This leads to a poor client experience and results in financial advisors spending over 70% of their time on non-client facing, manual work.
Savvy is changing that. We&rsquo;re building the most advisor-centric platform in wealth management: a digital-first solution that modernizes human financial advice. Advisors who partner with Savvy tap into AI-powered software, automated sales and marketing, and seamless back office workflows to scale faster and spend more time with clients.
We&rsquo;ve raised over $105M to date from Thrive Capital, Index Ventures, Canvas Ventures, Mark Casady (former LPL Financial CEO), and other top-tier investors. Our team is made up of repeat founders and operators who&rsquo;ve helped build Airbnb, Square, Brex, Carta, Facebook, $200B+ RIAs, and more.
Savvy is at a pivotal point in its growth trajectory, having established strong product-market fit in providing a modern platform to financial advisors. We&rsquo;ve surpassed $2.2 billion in AUM in less than three years, grown 600%+ in the last 18 months, and are entering the next phase of the company which involves rapid expansion of our product offering and continued revenue growth. Come help us scale!
The Role:
We're looking for a data-driven Growth Marketing Lead to build and scale the marketing engine that recruits financial advisors to the Savvy platform. You will be responsible for designing, executing, and optimizing the full-funnel, multi-channel strategy to generate a predictable pipeline of qualified prospective advisors.
You will own the advisor acquisition number, from initial awareness to handoff with the sales team. This is a highly collaborative and high-impact role, working at the intersection of marketing, sales, product, and operations to turn Savvy&rsquo;s compelling story into measurable pipeline growth. The ideal candidate is a hands-on B2B marketer who excels at building and optimizing scalable lead-generation programs.
Responsibilities:<ul><li>
Develop and execute the end-to-end demand generation strategy for our B2B advisor recruiting motion, aligning with pipeline and revenue goals.</li><li>
Own and manage multi-channel campaigns, including paid social, SEM, email marketing, content syndication, webinars, and virtual/in-person events.</li><li>
Build, test, and optimize lead nurturing programs and marketing automation workflows to move prospects through the funnel.</li><li>
Partner closely with the Strategic Growth (Sales) team to ensure seamless lead handoff, optimize the MQL-to-SQL conversion rate, and gather feedback on lead quality.</li><li>
Collaborate with Product Marketing to leverage core platform messaging and sales enablement resources (decks, one-pagers) for your campaigns.</li><li>
Work with the Content team to develop a content strategy that fuels the acquisition funnel (e.g., whitepapers, case studies, blog posts, webinar topics).</li><li>
Measure, analyze, and report on campaign performance, pipeline contribution, and ROI, providing actionable insights for continuous improvement.</li><li>
Manage the marketing tech stack (Marketing Automation, CRM, analytics tools) to ensure operational efficiency and data integrity.</li></ul>
Must have:<ul><li>
6+ years of B2B demand generation experience, preferably in B2B SaaS or technology platforms.</li><li>
Proven track record of building and scaling multi-channel marketing campaigns that successfully generated pipeline and revenue.</li><li>
Deep, hands-on experience with marketing automation platforms (e.g., HubSpot), CRMs (e.g., Salesforce, and ad platforms (e.g., Linkedin, Meta)</li><li>
Strong analytical skills with the ability to track, measure, and report on key funnel metrics (MQL, SQL, CPL, conversion rates).</li><li>
Excellent cross-functional leadership and communication skills, with a demonstrated ability to work with sales, marketing, and product teams</li><li>
Exceptional project management and organizational skills.</li></ul>
Nice to Have:<ul><li>
Strong experience in financial modeling, budgeting, forecasting, and expense management in financial services.</li><li>
Direct experience marketing to financial advisors.</li><li>
Experience in a high-growth startup environment.</li></ul>
Heads up, marketers: You might see this role posted under two different titles, Demand Generation Lead and Growth Marketing Lead. 
We&rsquo;re running an A/B test (because&hellip; of course we are) 
Same role, same scope, same team - just different packaging. Apply to whichever title speaks to you! 
What Success Looks Like<ul><li>
Steady &amp; Qualified Pipeline: A consistent inflow of high-quality advisor leads in the target AUM segment, meeting monthly pipeline and payback KPIs.</li><li>
Efficient Spend &amp; ROI: Demonstrable improvement in cost-per-lead and payback period</li><li>
Rapid Experimentation &amp; Iteration: Rolling out new campaigns or channels each quarter, with at least one or two new channels proving successful per half-year.</li><li>
Positive Sales Feedback: Sales teams report increased lead quality, shortened cycles, and a healthy pipeline of engaged advisor prospects.</li></ul> 
Additional Information:
Savvy Wealth is an equal opportunity employer. We are committed to fostering an inclusive work environment that values diversity and individual contributions.
Benefits:<ul><li>
Competitive salary and equity package</li><li>
Unlimited PTO + paid company holidays</li><li>
Access to holistic medical, dental, and vision plans</li><li>
Company 401(k), Commuter, and HSA/FSA plans</li><li>
NYC office in the heart of Manhattan</li><li>
Lunch and snacks provided in the office</li><li>
Access to virtual mental health care (Spring Health), vision related benefits (XP Health), and health concierge (Rightway) to help you find the right care</li><li>
Access to counseling for stress management, dependent care, nutrition, fitness, legal, and financial issues (Guardian WorkLifeMatters EAP)</li></ul>
Compensation Range: $160K - $200K</div>

Growth Marketing Lead

Consumer Website Marketing Lead - Commerce

L'Oréal

<div>Marketing Director - Eye category - Maybelline DMI &mdash; New York, USA 
Hello, we&rsquo;re L&rsquo;Or&eacute;al, We&rsquo;re not just building brands, we&rsquo;re shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you&rsquo;ve been searching for.
A Day in the Life You will be Marketing Director for Maybelline DMI (Eye category), reporting to the Global Head of Maybelline Marketing and working within a cross-functional DMI team. You&rsquo;ll own end&#8209;to&#8209;end category accountability and lead global launches.<ul><li>
Strategy &amp; Portfolio Management: Define category plans with Global Category Innovation; own SKU roadmap, pricing, SKU refresh and profitability decisions.</li><li>
Launch &amp; Activation: Lead full&#8209;funnel project launches (insights, formula direction, packaging, artwork, merchandising, go&#8209;to&#8209;market) and drive integrated SBWA launch plans.</li><li>
Content &amp; Campaigns: Brief Product Campaign &amp; Content teams; orchestrate always&#8209;on content production that reflects Brand DNA and supports global/local activation.</li><li>
Performance, Governance &amp; Ops: Monitor SKU growth and launch KPIs with analytics, manage claims process, budgets, and ensure local market adoption.</li></ul> 
We Are Looking For A strategic, hands&#8209;on leader who delivers product innovation and scalable launches across markets.<ul><li>
Brand Strategy &amp; Management</li><li>
Product &amp; Portfolio Management</li><li>
Go&#8209;to&#8209;Market / Launch &amp; Activation Planning</li><li>
Consumer Insights &amp; Trend Analysis</li><li>
Cross&#8209;functional Leadership &amp; Stakeholder Management</li></ul> 
What&rsquo;s In It For You<ul><li>
A place for you to leave your comfort zone and grow beyond your potential (here, you&rsquo;ll be encouraged to try new things and take risks!)</li><li>
Salary Range: $138,500 &ndash; $200,400 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level.)</li><li>
Real responsibility from day 1, there&rsquo;s no sitting on the sidelines at L&rsquo;Or&eacute;al</li><li>
An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!</li><li>
A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference</li></ul> 
Who We Are
L&rsquo;Or&eacute;al is present in 150 markets on five continents. For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to &lsquo;Create beauty that moves the world&rsquo;; it is now the industry world leader with &euro;42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone &amp; our planet. The Consumer Products Division is on a mission to democratize beauty at its best.
We&rsquo;re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual&rsquo;s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.</div>

Director, Global Marketing (Eye category), Maybelline DMI

Goodwin Recruiting

<div>
 
 To Apply for this Job Click Here
 
 
 
 Our client is a fast-growing, PE-backed early education company that has expanded to 5 schools in just two years, with plans to double that in the next 12 months. Their mission is to deliver joyful, high-quality learning experiences to children aged 6 weeks to 6 years.
 
 
 This founder-led, mission-driven startup is scaling rapidly through acquisition and is now hiring its
 
 first in-house Marketing Manager
 
 to replace their agency. This full-stack role will own everything from paid media and SEO to creative direction and reporting across multiple school locations.
 
 
 
 You Will Partner Directly With The Founding Team To
 
 
 
 <ul>
 <li>
 Drive enrollment through local campaign execution
 </li>
 <li>
 Build and unify the company&rsquo;s brand identity
 </li>
 <li>
 Develop data-driven marketing systems that scale
 
 
 </li>
 </ul>
 This role is ideal for someone excited to take full ownership, build from the ground up, and help shape the future of a company in rapid growth mode.
 
 
 
 Marketing Manager Benefits
 
 
 
 <ul>
 <li>
 Base Salary: $100,000&ndash;$150,000, depending on experience
 </li>
 <li>
 Health, dental, and vision insurance
 </li>
 <li>
 401K
 </li>
 <li>
 Generous PTO policy
 </li>
 <li>
 Beautiful office near Grand Central Station in Manhattan
 </li>
 <li>
 4 days/week in-office (1 day remote optional)
 
 
 </li>
 </ul>
 
 Must-Haves
 
 
 
 
 Marketing Manager Requirements
 
 
 
 <ul>
 <li>
 3&ndash;7+ years of experience in digital marketing with a focus on performance-based media (Meta, Google)
 </li>
 <li>
 Proven ability to manage multi-site campaigns (e.g., franchise, healthcare, education, or service orgs)
 </li>
 <li>
 Experience with SEO fundamentals and improving local web visibility
 </li>
 <li>
 Ability to guide creative direction (assets will be produced externally)
 </li>
 <li>
 Highly proactive self-starter who thrives in ambiguity and startup environments
 </li>
 <li>
 Strong analytical mindset; uses data to drive iteration and strategy
 </li>
 <li>
 Strong written and verbal communication skills
 </li>
 <li>
 Comfortable working onsite 4 days/week in NYC
 
 
 </li>
 </ul>
 
 Nice-to-Haves
 
 
 
 <ul>
 <li>
 Experience in early childhood education, multi-site healthcare, or pet care
 </li>
 <li>
 Exposure to businesses growing through acquisition
 </li>
 <li>
 Background working with founders or executive teams in lean orgs
 </li>
 <li>
 Track record of evolving into leadership roles
 
 
 </li>
 </ul>
 
 Deal Breakers
 
 
 
 <ul>
 <li>
 Needs high oversight
 </li>
 <li>
 Discomfort with fast-paced, ambiguous environments
 </li>
 <li>
 Resistance to in-office schedule or startup-style flexibility
 </li>
 <li>
 Doesn&rsquo;t take ownership of results or projects
 
 
 </li>
 </ul>
 
 Marketing Manager Responsibilities
 
 
 
 <ul>
 <li>
 Own the full marketing function, replacing external agency resources
 </li>
 <li>
 Strategize, launch, and manage paid digital campaigns (Meta, Google) for each location
 </li>
 <li>
 Develop and manage monthly marketing reports (performance, trends, recommendations)
 </li>
 <li>
 Approve and direct creative asset production in partnership with offshore and freelance designers
 </li>
 <li>
 Build seasonal campaign calendars tied to enrollment goals (e.g., Back to School, Holidays, Summer)
 </li>
 <li>
 Shape brand identity and messaging to connect with parents and local communities
 </li>
 <li>
 Oversee SEO efforts, optimize web presence and local listings
 </li>
 <li>
 Identify and test new offline and local marketing tactics (events, open houses)
 </li>
 <li>
 Lay groundwork for future team buildout as company scales
 </li>
 <li>
 Collaborate closely with co-founders on marketing priorities, budgets, and strategic direction
 
 
 </li>
 </ul>
 
 This is a rare opportunity to take full ownership of marketing at a mission-driven company and help shape the voice and growth of a brand impacting thousands of children and families.
 
 
 
 Let&rsquo;s talk.
 
 
 At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
 
 JOB ID
 
 : 165093 #post
 
 
 Brian Douglas
 
 
 
 To Apply for this Job Click Here
 
 
 
 , $100,000 - $140,000,
 
 
</div>

Marketing Manager – Early Education Growth Company (In-Office, NYC) JN -092025-165093

Empathy

<div>Empathy is on a mission to build a more resilient world by helping people everywhere plan for and deal with life&rsquo;s toughest moments. Our award-winning flagship loss support product, powered by tech and driven by purpose, provides clarity and confidence by guiding individuals through all the tedious and time-consuming tasks associated with loss. Combining tech and human touch, we make it possible for people to focus on what truly matters while supporting them through the logistics and emotions that follow. Our second product, Empathy LifeVault was designed to create a new standard in legacy and estate planning that&rsquo;s intuitive, secure, and educational, with the ability to generate, organize, and store legal documents with extreme ease.
Through partnerships with leading insurers, forward-looking financial institutions, and innovative employers, we&rsquo;ve expanded access to Empathy to over 45 million covered lives across North America. And we&rsquo;re just getting started, which is where our team comes in.
Our team is passionate, empathetic, and dedicated to getting world-class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis, and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life&rsquo;s hardest moments forward. 
Requirements: 
 
 
<ul><li>7+ years of hands-on experience in web optimization, CRO, digital analytics, or a related role.</li><li>
Strong knowledge of UX principles, user journey analysis, and web best practices.</li><li>
Proficient with optimization and analytics platforms (Google Optimize, Optimizely, GA4, Tag Manager, Hotjar, Looker Studio, etc.).</li><li>
Technical familiarity with HTML/CSS, CMS platforms, and performance&#8209;monitoring tools like Lighthouse or PageSpeed Insights.</li><li>
Data&#8209;driven mindset with ability to translate metrics into clear, actionable insights.</li><li>
Strong problem&#8209;solving skills and attention to detail &mdash; able to test, learn, and iterate rapidly.</li><li>
Excellent communication and collaboration skills, comfortable presenting findings and recommendations to cross&#8209;functional teams.</li></ul>
The salary for this position ranges between $150,000-$160,000, which includes base salary. This is decided based on many factors, including but not limited to: skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package.
To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team! 
In this role you will: 
 
The Web Lead owns the strategy and roadmap for Empathy&rsquo;s website. They drive continuous improvement of our web experience through data&#8209;driven experimentation, conversion optimization, and site performance excellence. This role combines analytics expertise, UX optimization, and technical curiosity to turn insights into measurable growth &mdash; ensuring every visitor interaction is fast, intuitive, and conversion&#8209;focused. This role is based in New York and reports to the Flatiron office 3 days a week.
Key Responsibilities<ul><li>
Own the company&rsquo;s web roadmap and define strategy, priorities, and outcomes across site experience, infrastructure, and optimization.</li><li>
Lead conversion rate optimization (CRO) across all owned web properties &mdash; including strategy development, hypothesis formulation, testing via an experimentation roadmap, implementation, and performance analysis.</li><li>
Design and execute A/B and multivariate tests to improve conversion paths, landing pages, forms, and other key on&#8209;site elements.</li><li>
Collaborate with marketing and design teams to optimize user experience and content placement for engagement, accessibility, and conversion.</li><li>
Leverage analytics and behavioral data (e.g., Google Analytics, Hotjar, Mixpanel) to uncover drop&#8209;off points and inform actionable improvements.</li><li>
Monitor and improve site performance, including speed, responsiveness, and technical SEO.</li><li>
Maintain and evolve tagging, tracking, and KPI measurement for accurate performance reporting.</li><li>
Continuously benchmark against industry best practices and emerging web technologies to guide an experimentation roadmap.</li><li>
Share insights across marketing and leadership to inform campaign and content strategy.</li></ul></div>

Web Lead

Roku

<div>
 Teamwork makes the stream work.
 
 &nbsp;
 
 
 Roku is changing how the world watches TV
 
 
 Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
 
 
 From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
 
 
 &nbsp;
 
 
 About the role
 
 
 
 Roku pioneered streaming to the TV and continues to innovate and lead the industry. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. While we are well-positioned to help shape the future of television - including TV advertising - around the world, continued success relies on how well we show our advertisers the value we just delivered.
 
 &nbsp;
 
 
 &nbsp;
 
 
 
 
 You will play an integral role in building ad measurement and research strategy. This includes developing and executing against a wide range of analytics, research, and measurement projects to help advertisers succeed on Roku. You will work to creatively problem solve and understand business objectives and challenges, while having personal comfort with data, and an entrepreneurial spirit to take ownership of solving challenges for internal and external stakeholders (e.g., streamlined / new consumer insights, identifying quantifiable measurement strategies). A passion for seeing your solutions come to life and consistently act as a change agent within our organization, using clear and compelling data points/tools to articulate why your recommendations and solutions are valuable/impactful to stakeholders (at all levels in the organization) is key.
 
 &nbsp;
 
 
 &nbsp;
 
 
 
 
 Our environment is fast-paced, requiring the ability to work autonomously with minimal supervision in an ever-changing environment. You will need to demonstrate excellent problem-solving skills. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. We are looking for people ready to lead by example, be selfless in your leadership across teams, collaborate with your peers, and partner with colleagues and external partners.
 
 
 &nbsp;
 
 
 
 
 For New York Only - The estimated annual salary for this position is between $87,000 and $101,000 annually.
 
 
 Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
 
 This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
 
 
 
 
 What you'll be doing
 
 <ul>
 <li>
 
 Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes.
 
 
 &nbsp;
 
 </li>
 <li>
 
 Lead quantitative and qualitative studies from start-to-finish. This includes scoping study feasibility, performing data analysis, generating reports and presenting results both internally and externally.
 
 
 &nbsp;
 
 </li>
 <li>
 
 
 
 Collaborate with Commerce Media partners&mdash;e.g., Instacart and Best Buy Ads &mdash;on data sharing, analysis, and reporting to support Roku&rsquo;s retail media and shoppable TV programs.
 
 
 
 &nbsp;
 
 
 </li>
 <li>
 
 Manage relationships with third-party measurement providers and work with internal stakeholders to enable integration with them.&nbsp;
 
 
 &nbsp;
 
 </li>
 <li>
 
 Partner closely with marketing, sales, client service, product, partnership and more to execute against strategic initiatives and develop scalable solutions to industry challenges.&nbsp;
 
 
 &nbsp;
 
 </li>
 <li>
 
 
 Conduct meta-
 
 
 analyses
 
 
 on 3P topics with guidance from Ad Measurement Manager, to educate clients, the market, and internal product and analytics teams
 
 
 .
 
 
 
 
 
 
 
 &nbsp;
 
 </li>
 <li>
 
 Continuously challenge and improve the array of existing measurement solutions
 
 
 
 &nbsp;
 
 </li>
 </ul>
 
 We're excited if you have
 
 <ul>
 <li>
 
 2-4 years' experience in analytics, attribution, and research
 
 
 &nbsp;
 
 </li>
 <li>
 
 Experience in ad measurement or basic understanding of relevant concepts is required. Digital, TV, local advertising, or media experience preferred.
 
 
 &nbsp;
 
 </li>
 <li>
 
 Experience in ad effectiveness studies with third-party measurement vendors such as
 
 
 Kantar, Lucid,
 
 
 Circana
 
 
 ,
 
 
 
 
 Nielsen, comScore,
 
 
 Experian
 
 
 ,
 
 
 Foursquare,
 
 
 etc
 
 
 is preferred.
 
 
 
 </li>
 <li>
 
 Experience in A/B testing, incrementality measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model) is preferred.&nbsp;
 
 
 &nbsp;
 
 </li>
 <li>
 
 Ability to run analysis, leveraging their understanding of SQL, Excel, or similar tools.
 
 
 &nbsp;
 
 </li>
 <li>
 
 Ability to work with ambiguous data to create insights that reflect strong business judgment.
 
 
 &nbsp;
 
 </li>
 <li>
 
 Ability comfortably in a variety of settings including one-on-one and in front of large groups, and adapt communication style for different audiences.
 
 
 &nbsp;
 
 </li>
 <li>
 
 Ability to collaborate with cross-functional teams and build close relationships within and across teams.
 
 
 &nbsp;
 
 </li>
 <li>
 
 Ability to work independently with agility, and prioritize effectively with a strong sense of urgency.
 
 
 &nbsp;
 
 </li>
 <li>
 
 Nimble and comfortable with ambiguity; a track record of responding quickly to rapidly evolving opportunities
 
 
 .
 
 
 &nbsp;
 
 </li>
 </ul>
 
 
 
 Benefits
 
 
 Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
 
 
 &nbsp;
 
 
 The Roku Culture
 
 
 Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
 
 
 We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
 
 
 To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
 
 
 By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe here at any time.
 
</div>

Associate Ad Measurement Lead

<div>Empathy is on a mission to build a more resilient world by helping people everywhere plan for and deal with life&rsquo;s toughest moments. Our award-winning flagship loss support product, powered by tech and driven by purpose, provides clarity and confidence by guiding individuals through all the tedious and time-consuming tasks associated with loss. Combining tech and human touch, we make it possible for people to focus on what truly matters while supporting them through the logistics and emotions that follow. Our second product, Empathy LifeVault was designed to create a new standard in legacy and estate planning that&rsquo;s intuitive, secure, and educational, with the ability to generate, organize, and store legal documents with extreme ease.
Through partnerships with leading insurers, forward-looking financial institutions, and innovative employers, we&rsquo;ve expanded access to Empathy to over 45 million covered lives across North America. And we&rsquo;re just getting started, which is where our team comes in.
Our team is passionate, empathetic, and dedicated to getting world-class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis, and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life&rsquo;s hardest moments forward. 
 
 
Requirements:
 
<ul><li>7+ years of experience in performance or growth marketing, ideally in B2B or B2B2C environments.</li><li>
Proven ability to drive measurable acquisition, revenue, and enrollment outcomes through paid media, organic channels, and web optimization.</li><li>
Strong experience managing campaigns across Google, Meta, LinkedIn, and other performance marketing channels.</li><li>
Experience managing and mentoring internal teams, including specialists and managers, and overseeing external agencies.</li><li>
Strong analytical skills with experience using data to optimize campaigns, channels, and user journeys.</li><li>
Ability to translate partner and user insights into scalable acquisition strategies.</li><li>
Excellent communicator and collaborator, able to work cross-functionally with Enrollment Marketing, Demand Generation, Client Success, Brand, and Design teams.</li><li>
Self-starter who thrives in a fast-paced, evolving environment and balances strategic thinking with hands-on execution.</li></ul>
The salary for this position ranges between $170,000 - $180,000 which includes base salary. This is decided based on many factors, including but not limited to: technical skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package.
To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team! 
In this role you will: 
 
The Senior Manager, Growth Marketing will own Empathy&rsquo;s paid media, digital growth, and performance marketing programs across our B2B2C ecosystem. This person will be responsible for driving revenue, pipeline, and user acquisition through integrated campaigns across paid channels (LinkedIn, Meta, Google, display/retargeting) and owned digital properties.
This role blends strategic leadership, hands-on execution, and analytical rigor. The ideal candidate has experience leading growth or performance marketing in a B2B and B2B2C environment, managing both internal teams and external agencies, and translating partner journeys into scalable acquisition programs.
This role will manage a team including a Web Lead, Growth Marketing Specialist, and AEO/SEO Manager, as well as oversee our performance marketing agency. This role is based in New York and reports to the Flatiron office 3 days a week.
Key Responsibilities<ul><li>
Own Empathy&rsquo;s paid media strategy and execution across paid digital channels including but not limited to, LinkedIn, Meta, Google, display/retargeting, and direct media buys.</li><li>
Oversee the AI&#8209;Powered Search &amp; Content Optimization Lead Manager and Web Lead to ensure on-site optimization, organic search performance, and landing page experience support overall acquisition and enrollment objectives.</li><li>
Build and optimize full-funnel campaigns that drive pipeline, revenue, and user acquisition across employer, insurance, and financial clients partnering closely with Demand Gen and Enrollment Marketing to align targeting, messaging, and activation tactics.</li><li>
Manage and optimize our performance marketing agency, ensuring campaigns meet our goals, ROI and efficiency targets.</li><li>
Lead, mentor, and develop the internal growth marketing team (Web Lead, Growth Marketer, AEO/SEO Manager), providing clarity on priorities, KPIs, and execution standards.</li><li>
Oversee experimentation and testing across creative, messaging, offers, audience segments, landing pages, and channel mix.</li><li>
Collaborate with Marketing Ops &amp; Analytics to track, measure, and report on campaign performance, deriving actionable insights to drive continual improvement.</li><li>
Partner with the design team to ensure creative across channels is consistent with Empathy&rsquo;s brand but drives measurable business results.</li><li>
Stay current on trends in paid media, SEO/AEO, Web optimization, and digital privacy, translating insights into actionable strategies.</li></ul></div>

Senior Manager, Growth Marketing

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